What we What we have achieved in 2015 achieved in 2016
IAPI in numbers
50 members in total
1,486 total employees in member agencies
2 new members this year
1,575 PEOPLE ATTENDED EVENTS THIS YEAR
44% INCREASE FROM 2014
PR VALUE
â‚Ź1,075,109.56 Sourced by Reputations Agency
IAPI
in the media
21 EVENTS 2015
The top 5 events by attendee members Ping Pong wars The Value of Advertising
EVENTS Ping Pong
IAPI / TAM
Future Foundation
Rant Night
Cannesalysis
(TAM/IAPI) Future Foundation
Rant Night Cannesalysis
11% Cannesalysis 14% Rant Night
22% Future Foundation
28% Ping Pong
25% IAPI / TAM
Top 10 agencies who attended events Boys & Girls DDFH&B Rothco McCannBlue Publicis Dublin Radical Chemistry Javelin group In the Company of Huskies Target McConnells
Ping Pong Party - “Three back to backs this morning allowed me show my age and my tiredness! Great event last night, well done to you all, stellar work!” Bob Coggins, MD Havas
TAM report - “Well done another great event!” Eoghan O'Meara, Managing Director, Rubicon
Rant Night - “I discovered another thing I prefer about my new profession over my old one - no mid-week hangovers - ouch!” Fintan Cooney
Cannes Lions - “Thanks so much for yesterday - such an inspirational session! Really great to see the push behind Cannes - I can’t imagine anyone leaving that session yesterday and not wanting to get involved.” Jill Byrne, Relationship Director, Rothco
24 Training courses 2015
166% more people attended training in 2015 90 people in 2014 vs 240 in 2015
Ideas, Ideas, Ideas (with D&AD)
Understanding Client business
Measuring not counting Social Media
Amplify
How to create a Newsroom environment
CopyClear training
Speak the Speech
Surviving & Thriving procurement
ADFX Effectiveness x 2
Dialling up Radio
Winning uphill battles with procurement
Making a Scene
HTML 5 – Ad development
Art direction for Digital
Storytelling in a digital age
30 Sec Spot
The Hinge of History
Design thinking Masterclass
Meet the Makers
Creative Technologist
Making creative briefs more Creative
Navigating brands through a Getting to great Creativity Digital landscape
Top 10 agencies for IAPI training 2015
Training testimonials “Thanks to everybody for putting together a great training day last Friday. I felt the programme the presenter and the participants were all top class. Great day well done to all and I look forward to supporting future high quality educational events from IAPI”. James Sullivan, Head of Finance, Brando
“Just a quick note to say this morning’s event was a really insightful look into the future landscape for agencies. There was some great takeaways which I was scribbling furiously to take down”. Robbie Dobbyn, Digital Performance Director, iProspect “Many thanks again for organising last Friday’s Speak the Speech training. We both found this to be one of the most enjoyable, refreshing and practical training courses we have attended. Well done!” Paul Moran, Managing Director, Mediaworks
EAC 2015 48 Irish agency staff sat the exam in 2015 A great 26% increase from last year We are the NUMBER 1 country in EUROPE!
EAC Agency ranking for 2015 10 9 8 7 6 5 4 3 2 1 0 OMD
Starcom
Mindshare
Radical, PHD
Core Media
Mediaworks, Vizeum, Ignite, Group M, Javelin, Mediavest, Publicis, Clear Blue Owens DDB, Water Atomic
The EFF test 13 People sat The EFF Test in 2015 Dynamo Publicis Dublin Atomic Havas Worldwide Dublin Mediaworks Starcom Ireland x 2 ICAN Wide Eye Media Media Vest x 2 Mc CannBlue
Advertising & Digital Post Grad Course 4 more students attended 2015 course. We have a new lecturer on the course, Sebastian Sicot, Digital Architect. We created a new campaign for 2016 Postgrad and tidied up our website.
DIT / IAPI postgrad campaign We split the campaign in two: To target graduates from computer science, business, product design and much more. This video showed that this postgrad doesn’t just want ‘suits’.
We created a Social media campaign ‘What if’ that targeted the creative side of advertising whilst showcasing Irish agencies and their work.
Agencies who win at ADFX 15 people attended the course in 2014 25 people in total have attended the course in 2015
8 winners from 5 agencies attended the course in 2014
We visited 30 agencies.. We put together an analysis of Ireland versus similar sized countries that enter their work into Cannes Lions and why we should too. Encouraging agencies to enter their work and attend for the first time as paid delegates. This had never been done before.
We invested â‚Ź25K in a Cannes Lions microsite, made videos with clients and agencies who attended & engaged PR support . We ran 2 Young Lions competitions.
Media Coverage
Business results
34%
Entries into Cannes increase measured against 2014 Delegates who traveled to Cannes
170% increase measured against 2014
We won Cannes Lions ‘New Rep of the Year’
Doyenne Award
Doyenne Winners 2015
IAPI Industry Census
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Pitching 2015
2014
2015
Pitches Listed
37
24
Pitches ran by a consultant
12
2
Strategic only pitches
1
1
Full Creative
6
2
How many NOT filled in as Media or Digital
19
10
Media pitches
11
10
Digital
3
0
Creative
18
10
Media & Creative
3
4
Digital & Creative
1
0
Did not meet guidelines
24
7
Met guidelines
8
3
Some parts left blank
5
14
Pitching 2014 – 37 Pitches were added to the database 2015 – 24 Pitches were added to the database
Pitching We updated our Pitching Website and content by interviewing the following Clients about running a good pitch.
Alina Ui Chaollai Largo Foods
Padraig O Neill 123.ie
Lindsey Meehan Electric Ireland
Dermot Mulligan Bord Gais
CopyClear is administered by IAPI, jointly with AAI
CopyClear Submissions are up 19% year-on-year (Jan – May 2014/15) New 2016 ASAI code means new rules on alcohol advertising 11 November seminar to brief agencies & clients
140 Attended.
Advocacy 2015
Advocacy Held the NAC Presidency of the European Association of Communications agencies (EACA) in Brussels and welcomed 20 National Ad Agency Association heads to Dublin in May 2015. Participated in a 2 year long review of ASAI Code Review Group At Minister Varadkar’s request participated in a new working group on a new Code of Practice for food marketing promotion and sponsorship Represented the industry on the On-Demand Audio-visual Media Services group (ODAS)
IAPI Digital Committee Training Courses • Beyond the 30 sec spot • Measuring the business effectiveness of social media campaigns • Art Direction for Digital, in association with D&AD • HTML 5, in association with Core Knowledge • Creative Technologist IAPI introduced an initiative The 10% Academy to tap into the start up community. The programme of events and training ran over 3 week period. • Innovation and Design Thinking Masterclass • Meet the Makers – Speed Dating event with exciting new start-ups
Testimonials Art Direction for Digital – “I really enjoyed The 10% Academy. I found Johnny Ryan fascinating and hugely entertaining. And to be honest Brando will probably want to work with him on a few projects.”
Meet the Makers – “Overall the programme was very well run and I got a huge amount out of it - which I happily passed on to the team here. Meeting the start-up was brilliant and we have immediately started working with Mobstats for our client GAA. So once again - a huge thank you and well done. I hope to see this happen again”. Brendan Flaherty Creative Director, Brando Beyond the 30 Sec Spot – “Just wanted to drop you a mail to say I really enjoyed the Beyond the 30 second spot presentation in Google on Tuesday”. Orlaith Wallace, Vizeum Meet the Makers -“Thank you so much for last night, It was fantastic. it worked so well. Every creative I met has asked for a follow up meeting, so thank you so much”. I met DDFH&B, HAVAS, Irish International, Mindshare, Rothco, Target McConnells and THINKHOUSE. Brendan Courtney, Frockadvisor
Innovation & Design Thinking Masterclass
Meet the Makers – Speed dating
FutureHeads 2015
5 Events held in 2015 Inspire Sessions X 2 The Big Grill Cannesalysis
Ping Pong Summer Party
Inspire Sessions – 90 attended
The Big Grill – 60 attended
Cannesalysis – 105 attended We brought together Agencies that had either been at Cannes or really loved the work.
Ping Pong party – 277 attended
We say goodbye..
THE IAPI BOARD 2015
Thank you