ABOUT
“ Th e Iv y S p o rts Sym p o s i u m en a bl ed m e to co n n ect w i t h o l d f rie n ds a n d me e t s o m e i n t er est i n g p eo p l e w h o s e wo r k I h a d a d mire d f ro m a fa r . H av i n g sta n di n g ro o m o n ly c row ds , activ e ly mo d e r at ed pa n el s , a n d a n o u tsta n di n g g ro u p o f f e l low s p e a k e r s m a de i t a fa n ta st i c day o n a l l f ro n ts .”
The Ivy Sports Symposium is an annual student-run conference that is considered one of the global sports industry’s premier events. The Symposium enables the industry’s leaders and most successful executives to share invaluable knowledge with their peers and potential successors. The event rotates being held among Ivy League institutions and attracts speakers and attendees from around the world.
M i c h a e l Le vin e , Co- He ad, CAA Sp orts
The 8th annual Ivy Sports Symposium will be held at Harvard Law School in Cambridge, MA on Friday, November 22, 2013. This will be the Symposium’s first time at Harvard, making it the fourth different Ivy League campus to host the conference. Every year, the intimate setting combined with engaging content and dynamic speakers make it a “must attend” event. The Symposium has long set the standard for college-based sports business conferences and it continues to grow. For the third straight year, the Symposium has partnered with SportsPro to honor the 10 NEXT, an award highlighting top talent in the future generation of sports industry leaders. This year’s 10 NEXT winners will be recognized at the Symposium, lead educational workshops and take part in the esteemed panel lineup.
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“ Th e I v y Spo rts Symposium is a t e rrific e v e n t to k eep me ab r east of today ’s challe nges a n d o p po rt u ni ti es i n t he world of sport.” Harv ey S chil l er, Cha irman & Ch i e f E x ecu t i v e O f f i ce r , G lobalO ptio n s G ro up
SNAPSHOT BY THE NU M BERS
unique speakers since 2006
different base colleges and universities of attendees
attendees since 2006
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SPEAKERS
2006-2013
Key NAME = 2013 Speaker Basketball Wyc Grousbeck, Managing Partner & Governor, Boston Celtics Steve Hellmuth, Executive Vice President, Operations and Technology, NBA Entertainment Joel Litvin, President, League Operations, NBA Heidi Ueberroth, President, NBA International Brett Yormark, President & Chief Executive Officer, Nets Sports & Entertainment Baseball Bob Bowman, President & Chief Executive Officer, Major League Baseball Advanced Media Derrick Hall, President & Chief Executive Officer, Arizona Diamondbacks Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers Football George Atallah, Assistant Executive Director, National Football League Players Association Marc Reeves, International Commercial Director, National Football League Mark Waller, Chief Marketing Officer, National Football League Mark Wilf, Owner & President, Minnesota Vikings Hockey Gary Bettman, Commissioner, National Hockey League Bill Daly, Deputy Commissioner & Chief Legal Officer, National Hockey League Daryl Jones, Owner, Phoenix Coyotes
Media Alexander Brown, Former President, Sports, Univision Communications Tracy Dolgin, President & Chief Executive Officer, YES Network Dave Howard, President, MSG Sports Jon Litner, President, NBC Sports Group Doug Perlman, Founder & Chief Executive Officer, Sports Media Advisors David Preschlack, Executive Vice President, Affiliate Sales and Marketing, Disney and ESPN Networks Group Mark Silverman, President, Big Ten Network Eric Winter, Head, Rivals.com Russell Wolff, Executive Vice President & Managing Director, ESPN International
Agencies Phil de Picciotto, Founder & President, Octagon Worldwide David Falk, Founder & Chief Executive Officer, Falk Associates Management Enterprises Michael Levine, Co-Head, CAA Sports George Pyne, President, IMG Sports and Entertainment, IMG Worldwide Jeff Schwartz, President & Founder, Excel Sports Management Arn Tellem, Vice Chairman & Managing Director, Management, Wasserman Media Group Brands Danielle Maged, Global Head of Business Development and Partnerships, StubHub Rob Manfred, Executive Vice President, Economics and League Affairs Scot McCune, Vice President, Global Partnerships and Experiential Marketing, The Coca-Cola Company Peter Moore, Chief Operating Officer, EA Sports Jennifer Storms, Senior Vice President, Global Sports Marketing, PepsiCo Greg Via, Global Director, Sports Marketing, Gillette, Proctor & Gamble Collegiate Athletics Jim Delany, Commissioner, Big Ten Conference Burke Magnus, Senior Vice President, College Sports Programming, ESPN Greg Shaheen, Former Senior Vice President, Basketball and Business Strategies, NCAA Mike Slive, Commissioner, Southeastern Conference Additional Sports Lisa Baird, Chief Marketing Officer, United States Olympic Committee Kathy Carter, President, Soccer United Marketing Tom Crawford, Chief Executive Officer, USA Ultimate George Daniel, Commissioner, National Lacrosse League Will Dean, Chief Executive Officer & Founder, Tough Mudder Todd deBoef, President, Top Rank Jonathan First, President, USA Sevens David Gross, Commissioner, Major League Lacrosse Gary Jacobus, Managing Director, Corporate Partnerships, United States Tennis Association Brian Lisles, General Manager, Newman/Haas Racing Nigel Melville, Chief Executive Officer & President, Rugby Operations, USA Rugby Jim Millman, Former Chief Executive Officer, USA Boxing Michelle Wilson, Executive Vice President, Marketing, World Wrestling Entertainment
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“ Th e I v y Spo rts Symposium has establis h e d its e l f as a n exc it in g m eeti ng place for t he sports in d ustry. Th e a nnual rotation of t he Symposium a mo n g Iv y Le ague s c h o o ls wi ll tr u ly make it uniq ue .” P h il de Picciotto , Presid e nt, At h le t es a nd Pe r s o na li t i es , Octag on
2013 PANEL TOPICS OPENING KEYNOTE
BREAKOUT ROUND 1
BREAKOUT ROUND 2
LUNCH
» Brazil: The Business and Politics of the New Frontier » Navigating a CBA » In-Stadium Innovations » Collegiate Athletics » 10 Next Series: Supercharging Your Career (Workshop) » Sports Marketing Successes » Prepared for the Worst: Crisis Management » Sports and Social Impact » 10 Next Series: Sales (Workshop) » The Business of Amateurism » Entrepreneurship and Innovation » Fantasy & Gaming
BREAKOUT ROUND 3
» The Future of Sports Television » Going Global: International Expansion » Ticketing » Lessons in Negotiation (Workshop)
BREAKOUT ROUND 4
» Athlete Marketing & Representation » Digital Media » Sports Finance » Case Study Workshop
CLOSING KEYNOTE
» Team Leadership
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LEADERSHIP TEAM
Charles Baker, Partner, Global Sports, Media and Entertainment Group, DLA Piper Joe Becher, Co-Chairman, Consultant, International Sports Practice, Odgers Berndtson Chris Chaney, Founder & Co-Chairman, Founder & Chief Executive Officer, Chaney Sports Group Doug Perlman, Founder & Chief Executive Officer, Sports Media Advisors Steve Hellmuth, Executive Vice President, Operations and Technology, NBA Entertainment Steve Tseng, Senior Vice President,Business Development for Western Region, IMG Worldwide Jamie Zaninovich, Commissioner, West Coast Conference Alex Rosen, Ex Officio, Executive Director, Ivy Sports Symposium
Randy Bernard, CEO, RFDTV Lucien Boyer, President & Global Chief Executive Officer, Havas Sports & Entertainment Ken Brenner, Managing Partner, Human Equity Scott Carmichael, Founder & President, Prodigy Sports David Cushnan, Editor, SportsPro, SportsPro Media Derek Eiler, Managing Partner, Fermata Partners Joe Favorito, Strategic Communications, Marketing & Branding Consultant Eric Guthoff, Partner, GlideSlope Ray Katz, Managing Partner, Source1 Sports Gabrielle Langman, Managing Partner, The Rhiannon Group Christopher Lencheski, President, Front Row Marketing Services & Front Row Analytics Dan Mannix, President & Chief Executive Officer, LeadDog Marketing Group Patrick McGee, President, ProVentures Ben Sturner, Founder & Chief Executive Officer, Leverage Agency Frank Vuono, Co-Founder & Partner, 16W Marketing Alex Rosen – Ex Officio, Executive Director, Ivy Sports Symposium
Q &A WIT H E X EC U T I V E D I R ECTO R , A L E X ROSE N What is unique about ISS? Ours is the only event of its scale to be hosted in an intimate environment on a university campus. As top industry executives roam the halls and lasting business relationships are formed, classes, filled with the leaders of tomorrow, are still in session. The speakers love returning to their college roots and truly enjoy the educational experience and interacting with their eventual successors. The event has increased every year in size, quality and reputation; how are you tapping into this growth? In eight short years, the Symposium has grown from a small gathering on Princeton’s campus to a summit attracting speakers and attendees from around the globe. The event certainly has a much more professional feel these days, but has managed to stay true to its student roots, with students comprising half of the attendee base and the entire Planning Committee. The organization has plans for further growth as well, with the first-ever Global Sports Symposium scheduled for May 8, 2014 at Emirates Stadium in London.
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“ It wa s an i ncr ed ible ex pe rie nce to be in vo lv e d in th e p la n n ing and execut ion of one of t he ind ustry’s b est ev e n ts . The Ivy Sports Symposium is an e d uc atio n a l p ow e rhou s e and I am excit e d about stayin g in vo lv e d in t h e f utu r e.”
LEADERSHIP TEAM
B r andon Bagl ey, Co - Fo un de r & E x ecu t i v e D i r ecto r , Iv y Sp orts Co l l abo rative
Andrea Pagnanelli, CEO, LeapSeats Caitlin Moyer, Senior Manager, Advertising & Marketing, Milwaukee Brewers Jim McCloud, Director, Sponsorship Sales, Major League Baseball Advanced Media Jason Belzer, President, Global Athlete Management Enterprises Anthony Caponiti, Partner, Activ8Social David Oestreicher, Co-Founder & Managing Director, Manhattan Sports Business Academy Jared Schoenfeld, Director, Corporate Hospitality Sales, The Madison Square Garden Company John Younger, Senior Director, Business Development, Richard Childress Racing
Rob Dearborn (Penn ‘14), Co-Chair Sam Rubinroit (Brown ‘14), Co-Chair Garrett Breeden (Penn ‘16), Speakers Director Alex Smith (Cornell ‘15), Content Director Kathryn Blitz (Penn State ‘16), Marketing and Public Relations Director Jackie Bartolomeo (Columbia MS ‘15), Attendee Experience Director Tyler Keyser (Harvard Law ‘14), Operations and Logistics Director Reed Longo (Cornell ‘14), Corporate Relations Director
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TESTIMONIALS “ I t h ou ro u g hly enjoy e d part icipat ing in th e Iv y S p o rts Sym pos i u m. I learne d a gre at de al from b oth th e b righ t at t end ees as well as my fe llow spe ake rs .”
“ Th e Iv y S p o rts Sym p o s i u m i s a n o u sta n di n g a n d i m p r es s i v e e v e n t w ith great s p ea ker s a n d g r eat pa rt i c i pa n ts t h at co n tin ues to g row a n d f lo u r i s h .” C h r is Fl a n n e ry, Co-Foun de r & Partn e r, Legen ds 1 0
Mark Shapiro , Cl evel a nd I ndi a ns
“I wanted to congratulate you on a first-class, fantastic event. The Ivy Sports Symposium continues to thrive.” Ryan D o n ova n , N BC Spo rts N e t wo r k
“That was terrific – great diversity of panelists and attendees – and I hope the attendees felt like they got a lot out of it.” A nn Ro driguez, Un der A r m o u r
“I had an excellent time. And, congratulations on a fantastic conference. I was quite impressed.” Jimmy Lyn n , J Lyn n Ass o ci at es
“Great event! Keep up the great work and I look forward to helping in the future.” Lee Stacey, G en era l Spo rts a nd E nt e rta i nm e nt
“Class act all the way! Your Ivy Sports Symposium was a hit.” Randy Bern stein , Premi e r Pa rt ne r s h i ps
“The quality of the speakers, the campus setting and the great support from you and your event team was terrific.” Jim B rown , FIFA
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Email us at info@SportsSymposium.org Visit us online at SportsSymposium.org facebook.com/SportsSymposium twitter.com/SportsSymposium instagram.com/SportsSymposium Š Ivy Sports Symposium, 2013. All Rights Reserved. The Ivy Sports Symposium is a part of the Ivy Sports Business Network. The Symposium is not affiliated with The Ivy League or the Council of Ivy Group Presidents.