3RD QUARTER 2017
JOURNAL R E P R E S E N T I N G
102
B R O A D C A S T
A N D
M E D I A
T E C H N O L O G Y
S U P P L I E R S
W O R L D W I D E
IBC’s Mike Crimp interview Moving to the Cloud Indusry Transformation Cyber Security – Act now Getting ready for GDPR
Index Executive interview – Mike Crimp
2-5
Moving into the cloud
8-10
APAC region update
12-13
MEA region update
15
Europe & UK region update
16
Looking forward to IBC A view from the Americas Members’ Council
17-19
IABM members speak – Mode-Al
20-21
How 2wcom works with its clients
22-24
Is migration to the cloud the best way forward?
26-27
Newly published IABM End-User Index
28-29
Avid – passing the inflexion point
30-31
Industry transformation
32-33
Cyber security
34-37
Factors facing the commercial side of your business Getting ready for GDPR
40-41
IP Showcase at IBC 2017
42-43
IABM DC publishes 2017 Global Market Valuation and Strategy Report
44-45
Updates
46-55
IABM, 3 Bredon Court, Brockeridge Park, Twyning, Tewkesbury, Gloucestershire, GL20 6FF, United Kingdom. Telephone: +44 (0)1684 450030 Email: info@theiabm.org Web: www.theiabm.org Twitter: @TheIABM Chairman of the Board – James Gilbert Vice Chairman of the Board – Graham Pitman Chief Executive – Peter White Journal Editor – Roger Thornton IABM Investments Ltd Chairman – Martin Salter c Copyright 2017 IABM.
IABM Team – Abirah Aziz, Peter Bruce, Elaine Bukiej, Caryn Cohen, Lisa Collins, Ben Dales, Hassan Ghoul, John Ive, Andrew Jones, Athena Krishanthi, Eleanor O'Flaherty, Lucinda Meek, Stan Moote, Yoshiro Sawa, Peter White, Darren Whitehead, Joe Zaller, Lorenzo Zanni,
E XHIBITION F REIGHTING
A company limited by guarantee. Disclaimer: The views presented in the Journal are those of the individual contributors and are not necessarily those of the IABM.
IABM – Platinum Members
39
E XHIBITION F REIGHTING
The latest IABM industry Index (March 2017) confirms that the gradual upward trend first noted at the turn of the year is continuing...
A time to reflect – and look ahead
Peter White CEO, IABM
Firstly, many congratulations to IBC on its 50th anniversary. Who would have imagined back in 1967 that a small show with less than 40 exhibitors would have grown into the enormously influential, international event it has become today? As one of the IBC partners, IABM is proud to have played a role in its success, and we are committed to ensuring that IBC continues to set our industry’s agenda as we look forward to the next 50 years and beyond.
IABM too has a significant milestone to celebrate. Membership is growing rapidly and we now have over 500 members for the first time in our history. Membership has nearly doubled in the last eight years and as you will see from the new members’ quotes on page 48-49 they clearly value the wide range of services and support on offer to members. IABM is out in force supporting members at IBC. Once again, we are opening the show on Friday at 7.30am with our State of Industry conference session. Headlined ‘Technology and Business Transformation’, members will get an update on the latest IABM business intelligence and hear industry leaders discussing how the new broadcast and media landscape is affecting technology procurement and deployment. There are two IABM member lounges, with our Hall 4 one having bookable meeting rooms where members can conduct their business away from the bustle of the show floor. IABM TV is on hand throughout the show, capturing IABM sessions, round table discussions and member news. On Saturday at 6.30pm, we are presenting our highly prized Design and Innovation Awards. IABM was part of the alliance that worked with IBC to deliver the world’s
first IP Interoperability zone at IBC 2016. This year, IABM is again partnering in the IP Showcase, which now has a room all to itself – E106. IABM is curating the integrated IP Showcase theatre, which is running a non-stop series of presentations covering the full gamut of knowledge for real-time IP production and intrafacility distribution. You can read more about the IP Showcase on page 42-43. In this edition of the journal, as well as updating members on their association’s activities – including the inauguration of the EMEA Members’ Council – we are focusing on some of the key issues facing our industry. Cyber-crime is an ever-growing threat to our customers’ businesses. Lorenzo Zanni’s article on page 28-29 examines the statistics and looks at some of the steps we all need to take to protect ourselves and our customers. New EU data protection regulations (GDPR) that are coming into force in 2018 will affect everyone doing business in or with Europe. Rebecca Collard of Harbottle and Lewis gave us a practical guide to the regulations at our recent sales and marketing summit in London and we’ve written it up to share with members – see page 40-41. It was with great sadness that I learned of the passing of Adrian Scott
in July. He has been an enormously influential figure in the broadcast industry for the many years, and a fantastic source of knowledge and inspiration for many of us. He also played a key role in helping IABM become the organization it is today. Adrian was a charming and personable man who put everyone at their ease and drew the best out of them; his interviews with leading industry figures on stage at IABM events will live long in the memory. Adrian was in every way a giant among men in our industry, and he will be sorely missed. I wish all members a successful IBC and final quarter of 2017. It’s been an exciting year so far, with the only certainty being change. IABM exists to support its members and help them succeed as the rate of change continues to accelerate. At our Annual International Business Conference and Awards in December, we will be bringing together members and endusers under the banner ‘Elevating Business: Media and Technology Working Together’ on day one, and moving on to looking at the best strategies for successful business growth in our dynamic market on the second day. It’s shaping up to be our most energizing event yet and I look forward to seeing you there.
IABM JOURNAL 1
2 IABM JOURNAL
...the biggest temporary structure we have ever built for an IBC to house Hall 14, dedicated to Content Everywhere
IBC 2017, RAI Amsterdam, 14 – 19 September 2017
Executive interview Mike Crimp CEO, IBC
As CEO of IBC, Mike leads a motivated team and ensure that IBC is a success for all stakeholders. With more than 30 years' experience in this industry, his background is in publishing and events. He holds an MBA from Leicester Business School specialising in marketing and business strategy.
What are your expectations for IBC this year in terms of visitor and exhibitor numbers? IBC attracts in excess of 55,000 visitors from around the world, and we have 1700 exhibitors this year. We absolutely regard ourselves as the world’s leading event for the media, entertainment and technology industry now and into the future.
The industry is changing at a rate never seen before. How is IBC responding to the influx of new players and new business models in broadcast and media? The industry is so much broader than it once was. As the media, entertainment and technology sector continues to meld with markets such as cloud, AR/VR, mobile, IoT, social networks, artificial intelligence and Telecoms, there is much we can all learn about different ways in which to produce, manage, monetise and aggregate content. IBC continues to evolve along with the industry, identifying the key trends which will transform it, and ensuring that we are ahead of the curve.
What’s new at IBC this year in terms of exhibition space and layout? We work hard to deliver the best experience for the visitor. More than just
ensuring that all the industry’s vendors are present, we lay out the show floor logically by technology so that visitors looking to compare products will find them all near each other, minimising the unproductive time walking across a vast site; the free IBC mobile app also now provides interactive maps and scheduling tools to help plot your route around the RAI. This year we have also added the biggest temporary structure we have ever built for an IBC to house Hall 14, dedicated to Content Everywhere. This area combines a curated exhibition with a Hub Theatre and other features specifically designed to help visitors expand their knowledge and understanding of the latest trends, strategies and developments in online TV and video. Visitors this year may also notice a large building site between Hall 12 and the station. This will be a large on-site hotel, scheduled to be open in time for IBC in 2019.
The C-Tech forums on cyber security and 5G are new initiatives this year. Tell us about the thinking behind them and what the expected outcomes are. The Leaders’ Summit, our invitation-only, behind-closed doors strategic conference for CEOs, has been a success for around
IABM JOURNAL 3
The Awards Ceremony on Sunday night – a highlight with special guest presenter: the academic and broadcaster Dr Helen Czerski
five years. Last year we tried a special session for CTOs, which turned out to be very successful and left people wanting more. The desire seemed to be for sessions that provided technological debate at a strategic level, aiming to help C-level executives understand the implications for business transformation. So, the C-Tech Forum is just that: two days of specialist presentations and debates, on the same behindclosed-doors basis as the Leaders’ Summit. On Friday we will look at cyber security. With the rapid progression of OTT services and digital broadcasting, the risk of cyber threats and hacking is accelerating; content creators and broadcasters are coming to terms with how exposed they are and how much is at stake. The Cyber Security Forum will bring together CTOs, CIOs, CIOSs and CDOs to have a candid conversation on what the cyberwar means for content owners and distributors, how to anticipate the next cyber threat and how to manage a breach. Our speakers include Latha Maripuri, Global CISO and Deputy CTO, News Corp; Elaine Bucknor, Group Director – Strategy, Security and Governance, Sky; and Andreas Schneider, CISO, SRG SSR. On Saturday it will be the possibilities of 5G, from superfast mobile networks and 10 Gigabit data download and streaming rates, to VR and AR holographic bidirectional download and upload. However, there is still much to assess and decide in terms of standards, infrastructure roll outs, regulation and many more issues. With a strategic agenda and
4 IABM JOURNAL
This year’s conference is subtitled Truth, Trust and Transformation
New to IBC this year is the IBC Startup Forum, building on IBC’s ongoing commitment to support new technologies and companies to grow in the industry. ...we will bring together startup and scaleup businesses, investors and media houses, with a Deal Room as well as networking areas and a seminar programme.
...the IP Showcase will show that IP is no longer ‘the future’ – real-time IP for production, playout and contribution is a practical, flexible, efficient reality that is rapidly taking hold in mainstream broadcast operations.
thought-provoking speakers, this programme examines the facts about the development and technology behind 5G, and asks what needs to be done to make 5G a success in the broadcasting industry. Speakers include Matt Stagg, Head of Mobile Video, EE; Eric Black, CTO, NBC Sports Group Digital; and Henrik Voigt, Director in CTO Office, Ericsson. As ever, IBC is trying to anticipate the needs of the industry. This is a new initiative, and we will judge future plans based on the reception that the C-Tech Forum receives this year.
What other new initiatives are you introducing at IBC2017? New to IBC this year is the IBC Startup Forum, building on IBC’s ongoing commitment to support new technologies and companies to grow in the industry. Working with a specialist agency, Media Honeypot, we will bring together startup and scaleup businesses, investors and media houses, with a Deal Room as well as networking areas and a seminar programme. In addition, five participating companies will be selected to take part in the Pitching Competition, pitching their business ideas to industry experts and receiving direct feedback from an expert panel. The winning company will also receive a cash prize. In addition, the IP Showcase will show that IP is no longer ‘the future’ – real-time IP for production, playout and contribution is a practical, flexible, efficient reality that is rapidly taking hold in mainstream broadcast operations. In partnership with IABM and other industry bodies, we are excited to offer demonstrations, real-world
IBC365 is an online portal with a treasure trove of content including hundreds of IBC videos, technology papers and analysis of industry trends
scenarios and education sessions, showing the full potential of IP workflows. The format for the IBC Awards has been updated this year. What can we expect? Our original aim with the IBC Innovation Awards was to reflect the real nature of the industry and to reward the real-world projects, where users and technology partners got together to tackle a challenge and come up with a solution that was much more than the sum of its parts. It is one of my personal pleasures that this concept has worked so well that the IBC Innovation Awards are among the most respected in the industry. This year we have tweaked the categories slightly to reflect the changes in the industry. We are honouring the best projects in content creation, content distribution and content everywhere. The response has been better than ever, with a huge influx of entries from all around the world. Our finalists range from a small French-language service based in Canada to Google Earth; from a new approach to transmitters in the USA, to an online service in India; and from Asia’s biggest broadcaster, to the Spanish national railway company. The Awards Ceremony on Sunday night is always one of my highlights. This year there is a special guest presenter: the academic and broadcaster Dr Helen Czerski. The show lasts about an hour and is free to all IBC visitors – I really cannot recommend it highly enough.
Tell us a bit about what we can learn from the conference this year – what are the themes being explored and discussed? This year’s conference is subtitled Truth, Trust and Transformation, and has five tracks running over five days: Advances in Technology, Business Transformation, Content and Production, Audiences and Advertising, and Platform Futures. These wide-ranging streams cover everything from Ultra HD to interactive mixed reality, and VR to personalised content. Session topics range from the deeply technical, like new codec design and intelligent media interfaces, to the strategic, such as the implications of ‘fake news’ for broadcasters in the era of social media and universal internet access. With speakers from organisations including Facebook, HBO, IBM, Google, Amazon, Sky, HTC Vive and NHK, there is not just something for everyone: there is a lot for everyone. This is IBC’s 50th anniversary (congratulations!). What are you planning to mark the occasion? 50 years is a great achievement and we will be recognising it in several ways throughout the show, including a commemorative book and a particularly special version of our annual party. In our 50th year we are especially proud to introduce a new charitable venture supporting the Friendship Sports Centre and the Edwin van der Sar Foundation, two excellent local charities that provide support through sport for disadvantaged and disabled children. If you want to play football against former Ajax players in our Saturday night Big Match, bid now to join the IBC All-Stars!
What is the thinking behind IBC365 – and how is it going? Last year we carried out extensive independent research to pinpoint areas where IBC could offer greater value to IBC exhibitors and visitors. A key feature of the research results was a desire for more IBC-generated industry intelligence outside of show time. IBC is in a unique position to provide insight and opinion into hot topics and key markets through original content and industry research, partner contributions and strategic collaborations. To make the most of these resources we launched IBC365, an online portal with a treasure trove of content including hundreds of IBC videos, technology papers and analysis of industry trends, as well as commissioned content specifically aimed at adjacent markets in order to engage them more fully with IBC. What advice would you give to exhibitors to ensure that they get the most out of the show? Tell visitors in advance that you are there! IBC offers a variety of marketing and PR resources via the online Exhibitor Zone, and you don’t need deep marketing pockets to shout about your products and services via social media and in an email to your customers and the industry press. Download the free IBC mobile app; new features this year include a tool that lets you request meetings as well as an informal online chat tool, and it even tells you which catering facilities have queues so you can make the most of your meeting time. And try and make time to look around the rest of the show: you never know where inspiration for your next product or partnership may come from.
IABM JOURNAL 5
6 IABM JOURNAL
IABM ANNUAL INTERNATIONAL BUSINESS CONFERENCE & AWARDS 3 0
N O V E M B E R
–
1
D E C E M B E R
2 0 1 7
Elevating Business – Media and Technology Working Together For the first time, IABM is bringing together leading broadcast and media companies with the world’s best technology suppliers to collaborate on the success of media business in an open, noncommercial forum. The IABM Annual International Business Conference & Awards attracts senior level executives, from around the world. In 2016, more than 80% of our 300 delegates were at Director level or above.
New features Cutting-Edge Technology Pods Meet broadcast technology leaders and vendors at our welcome networking buffet lunch. Take time out to visit our Cutting-Edge Technology Pods for hands-on experiences of the latest consumer technology driving our industry, including: Virtual Reality – transport yourself to a new content experience with leading VR technologies Artificial Intelligence –
The exceptional fast paced agenda, combined with the opportunity to meet with other leading figures from the broadcast & media technology industry from around the world, makes the IABM International Business Conference a must attend event for 2017. Increased interaction and networking Q Inspiring and thought-provoking keynotes Q Highly-interactive panel sessions – with full-on audience participation
learning about consumers and how they want to enjoy content
Voice Assistants – say hello to how Alexa, Google Assistant, Siri and others are changing media consumption 3D Printing – get scanned and turn yourself into a 3D printed model
The Dragons’ Den – new Ideas, new technology, new blood. Where’s the next generation of innovation in our industry coming from? Who has the next great idea, and where are they hiding? We invite three entrepreneurs to pitch their idea in the IABM’s very own Dragon’s Den (or Shark Tank if you’re in North America). The Dragons are demanding broadcast technology leaders who will choose their favourite – and you in the audience will also get to vote – will you agree with the Dragons? The winner will receive a prize – and they’ll come back next year to let us know how they’ve progressed.
Complimentary Places Are available for users of broadcast and media technology (broadcasters, TV/radio stations etc). Find out more at www.iabmannualconference.com
Book Now! www.iabmannualconference.com
IABM JOURNAL 7
Watermarking our channel output is part of the audience measurement process, enabling local research and audience ratings to be collated.
Content preparation is all in the cloud, then distributed to any point for playout – or direct to the platform
Moving into the cloud Turner’s drive for efficiencies which enhance consumer experience James Crossland Turner’s Regional Vice President for EMEA and APAC
We caught up with Turner’s Regional Vice President for EMEA and APAC, James Crossland, in June this year to find out how and why one of the world’s leading media organizations is leading the charge into the cloud for its international portfolio of channels.
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers it to viewers whenever and wherever they consume content. These efforts are fuelled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports. James Crossland is responsible for the media supply chain operations and the strategic direction on investments, applications and solutions to enable Turner's channels, platforms, partnerships and business models across the APAC and EMEA regions. This includes running the technology and operations for Turner’s channels and other services – linear and non-
8 IABM JOURNAL
linear, as well as delivery to SVOD, syndication partners, and programming operations too – bringing content in from Turner’s studios and distributors and preparing it for distribution and the media supply chain that underpins this.
Releasing the location shackles “We work with several different playout and distribution service providers in EMEA and APAC,” James explains. “The traditional playout model is based on a fixed infrastructure, physically located in each market or major region; operations are driven by the technology. With the advent of the cloud and virtualization, this way of operating has become dated. You no longer need to originate from a specific facility, market or region – there need be no tie to a physical location. “Content preparation is all in the cloud, then distributed to any point for playout – or direct to the
platform,” James continues. “Our operations are traditionally divided by individual markets, but the need for that model is going away thanks to moving our content to the cloud. “We are fundamentally committed to serving our customers wherever, whenever and however they need it, and cloud playout allows us to localise content to a market, demographic niche or even, as in the case with pop-up channels, time of year. “Being able to use cloud playout to drive the consumer experience in this way, as well as the revenue potential it offers, gives us a value above and beyond purely technical or cost considerations.”
Playout is playout
Not quite all cloud yet
This also greatly simplifies playout operations. “In EMEA we have shared channels – we bring in the content and use several different playout providers to get it to air. Playout should be just that – playing content out,” says James. “The cloud gives me good playout options and the opportunity to put our content all in one place – the cloud. Playout solutions can pick this up from wherever they are and get it to where we want it. It makes for more cost-effective and massively simplified workflows. Also, our IP is better protected by cutting down the number of places it’s held – an increasingly important consideration nowadays.
“Watermarking our channel output is part of the audience measurement process, enabling local research and audience ratings to be collated. Currently we do need extra hardware to do this – it’s not yet fully available in the cloud. How fast we can move from a hardware to a software-based workflow is all about how quickly vendors can move to software for functions such as advanced graphics and audio processing. However, capabilities in this area have moved on even from just one year ago,” James adds.
We have had good experiences with vendors whose whole proposition is cloudfirst rather than those who have backwardsengineered traditional hardware-based platforms into software solutions – the former tend to perform better for us.
“Also, head-ends and affiliates with whom we have distribution agreements often mandate how
IABM JOURNAL 9
Watermarking our channel output is part of the audience measurement process, enabling local research and audience ratings to be collated
media is supplied, and this can force us down certain routes that make using the cloud a challenge. In addition, in some areas, such as parts of Asia, there is not yet reliable Internet so traditional satellite models still prevail.
Cloud first “We rely on different cloud solutions in different markets,” James continues. “We have had good experiences with vendors whose whole proposition is cloud-first rather than those who have backwards-engineered traditional hardware-based platforms into software solutions – the former tend to perform better for us. “We’re in the midst of the migration process right now. In EMEA we have an outsourced playout operation. We are working with our existing and new vendors to incentivise them to move fully into the cloud at speed. “All our new services are typically launched straight into the cloud. We’re working closely with cloud technology partners and our existing vendors on a programme to migrate our 60+ channels to more than 100 million households in EMEA to the cloud over the next 18 months and working with our vendors in APAC to use more virtualised playout and cloud based services,” says James.
example, there’s a limited availability of talent in region who can provide the voice over for famous actors when it comes to movies being delivered to European countries. We collaborate with our dubbing studios using digital files which are sourced and managed from the cloud. We are working on implementing the ‘interoperable master format’ or IMF standard, which means everyone will work from a single master,” James adds.
All our new services are typically launched straight into the cloud. We’re working closely with cloud technology partners and our existing vendors on a programme to migrate our 60+ channels to more than 100 million households in EMEA to the cloud over the next 18 months.
Growing the business Global localization “My teams bring media in, QC it to our standards then, depending on the region, send it to one or more of our localization providers for dubbing and subtitling; we have a lot of them. There are some curiosities in this process – for
10 IABM JOURNAL
Alongside overseeing its move into the cloud to make it “reasonable, effective, stable and flexible to stabilize our core business”, James is also working with his colleagues to develop the technology and operational solutions to support Turner’s top level business strategy,
looking for new ways to bring growth to the company rather than standing still. “The way forward is with ‘direct to consumer ‘ propositions – not just video or OTT, but games, VR and AR too – making our own brands’ IP work 360° across TV, licensing, theme parks, games etc. – particularly in the children’s space. “Turner is a very entrepreneurial business, always looking for new opportunities – brands that we can do something with. For example, we’ve recently partnered with Tencent Films on a project built around a rabbit emoticon ‘Tuzki’ that first took off in messaging apps in China – and we are producing a major movie starring Tuzki for release in 2018!” James concludes.
Transformation man James joined Turner in 2016 to head up the company’s technology and operations across EMEA and then after six months also took on the APAC region. James has since accelerated and implemented a key initiative to put Turner’s media management and playout services into the cloud. It’s difficult to think of anyone better qualified to drive this process – James’ career has been all about transformation. Having helped drive ITV’s broadcast systems optimization and worked on the broadcaster’s transition from SD to HD, he then moved to the BBC to work on the corporation’s systems and technologies that underpin its production workflows, following that with spells at Encompass Digital Media and at PWC, where he advised Chief Executives on how to structure their media business operations.
... Australian companies such as Blackmagic Design, Atomos and Decimator. With a totally creative approach and breaking from the norm, are working a disruptive business model allied to creative marketing techniques...
APAC region update Peter Bruce Director, APAC IABM
What is happening to the hardware production equipment suppliers in APAC?
We are often talking of a paradigm shift in the industry, and that really is exactly what is happening now – we are mid-way through a third revolution. When the broadcast industry first got started, it was overwhelmingly European and American companies that developed the production tools needed by the broadcast studios. In technology development, electronics then began to move away from discrete components – from tubes to transistors, 74 series chips and onto multi-layered boards with electronic chips and FPGAs (fieldprogrammable gate arrays – an integrated circuit in a chip). The major Japanese manufacturers then began to dominate this market. They used manufacturing and R&D techniques from their consumer divisions to develop production equipment such as cameras, production mixers/switchers, VTRs etc. – efficient, reliable, feature strong and cost effective. Around the 1980s and 1990s, the American and European manufacturers found it tough to compete, with the consequence that many of those companies are now long forgotten. Companies such as AMPEX, Link, EMI, Marconi and many more either closed their doors or pulled out of the broadcast production market. For the last 30 years, many companies exhibiting at the main broadcast shows around the world would first look to see where the likes of Sony and Panasonic were positioned and would want to be as close to them as possible, knowing that this is where broadcasters would first head when visiting the exhibition. During a discussion with one of the exhibition organizers recently, I enquired whether it
12 IABM JOURNAL
was true that one of the major Japanese suppliers was actually pulling out from the show? His response was to shrug his shoulders and say that if it did happen it would reflect more on the exhibitor’s reputation than the show itself. 10 years ago, the situation would have been reversed and the organizer would have been in a panic if they did not attend. Some of these big Japanese suppliers are now struggling. So, what’s actually happening and who’s doing well? I see it as the third revolution in full flow. The Japanese are still innovating, doing what they have always done – smaller, cheaper, higher resolutions etc. High end cameras and mixers are becoming “consumerized” and the purchasing companies are becoming adept at pushing the pricing down, so reducing profit margins. Meanwhile what was the huge VTR market is no more, replaced by solutions from major IT suppliers. The real disrupters are companies such as the Australian companies Blackmagic Design, Atomos and Decimator. With a totally creative approach and breaking from the norm, they are working a disruptive business model allied to creative marketing techniques. As a result, we are now getting used to seeing the price above the product during exhibitions. These companies are changing the way hardware is sold in the industry, and doing it better than many of the much larger Japanese companies who have been masters for so long. These products are now being sold to individuals, and they are taking on the Japanese companies by becoming lean and developing a fashionable brand loyalty that was previously reserved for those major Japanese companies. The marketing is exciting
and with minimalistic stand designs, big Japanese warriors and huge spiders on the booths, loyalty is growing. During a discussion with one Australian company at a show in Asia, they explained that they knew it was going to be a good show as their emarketing campaign had already provided an exceptional response. They understand that marketing is a 365 day per year exercise. Exhibition exposure is still a vital tool as it is a must to interact with the end user, who needs to touch the product before buying.
However, the exhibition is just a part of the overall puzzle and most customers are already aware of the feature set and have formulated some ideas before attending. Also in the mix are the Chinese companies who are learning to supply production equipment at lower cost. The number of Chinese companies exhibiting at the big international shows just continues to grow year on year. We are not familiar with many Chinese brands, but the marketing from drone company DJI is a lesson to be learnt – an exceptional branding exercise driving customer loyalty.
The Chinese have learnt how to master the art of manufacturing; now they are beginning to master how to market and promote their brands internationally. As this accelerates, the Japanese suppliers will feel the squeeze even more. Without doubt, there is a paradigm shift in APAC and it is clear that some of the “Big” brands you have been seeing over the last two decades may either shrink or not be there in the coming years as the 3rd revolution pushes though.
IABM JOURNAL 13
14 IABM JOURNAL
UAE, Bahrain, Saudi Arabia and Egypt cut diplomatic and commercial ties with Qatar on 5 June
MEA region update Hassan Ghoul Director of MEA, IABM
MEA market overview – Although budget deficits of GCC countries are shrinking due to the recent increase in oil prices and the spending cuts implemented by the governments across the region, it is however clear that the MEA broadcast and media business is still slow as regional media organizations’ budgets remain tightly controlled.
Activities in the MEA region slowed down in June due to the Ramadan season. Business is started to pick up in July. The region's business is now facing a new challenge as the UAE, Bahrain, Saudi Arabia and Egypt cut diplomatic and commercial ties with Qatar on 5 June. It is not yet clear how the region's media business will be affected by this crisis. Several IABM member companies are asking IABM to help clarify the impact this will have on business.
ASBU ASBU held the 18th edition of the “ASBU TV & Radio Festival & Convention” in Tunisia between 25 and 28 April 2017. This is an important event in the Arab broadcasting scene, and it is usually attended by most members of ASBU. Several IABM member companies were either exhibiting at the broadcast convention or attending as visitors. The broadcast convention is an exhibition for professionals from the sector – audiovisual production & distribution, equipment manufacturers, service/solution providers and system integrators.
CABSAT 2018 DWTC, the organizers of the CABSAT show, have decided to change the date and venue for next year's show. The new dates are 14 to 16 January 2018 and the exhibition will be held in the Zaabeel Halls. I have had discussions with IABM members and the general feedback is that the new dates are too close to the end of year holidays which will cause issues with logistics and shipping. IABM has raised these issues with DWTC but unfortunately, due to demand on the exhibition halls and the space required to deliver CABSAT, there is no movement and the new dates have now been confirmed.
Training We are planning to deliver a training course from the IABM portfolio of courses towards the end of this year. This will probably be the Network Essentials for Broadcast Engineers course.
IABM JOURNAL 15
July saw an extremely successful UK Members' Council event held at Turner Broadcasting in London with 45 attendees
Europe & UK region update A view from the UK Council Chair
Darren Whitehead Director of Business Development, IABM
It has been a privilege to be a part of the UK and European Councils this year. The passion and commitment from members to grow and develop IABM even further is truly inspirational. The ideas and amount of time council members are devoting to council work is enormous and comes from a genuine desire to make a difference to the benefits and ROI delivered to IABM members in their region. Myself and my colleagues are working to develop more Regional Members’ Councils. Middle East and Africa is next on our list so please get in touch if you are based in this geography and wish to get involved. The end of June saw the first proper meeting of the EMEA Member’ Council at DMC’s offices in Amsterdam. Attendance was strong as was the desire to make decisions and create a framework for communication in the future. To communicate going forward in local language it was decided to split Europe into five areas that contained most IABM members. The five areas are: Benelux, Nordic, DACH, France and Spain. The council will be issuing a short European member survey soon and hopes to have the results prior to the next meeting at IBC, giving an indication and prioritization of the issues it will focus on. Since the last journal, the UK Members’ Council has run two exciting and informative events and has recently held re-elections for the UK Members’ Council with a post-election meeting at IBC2017 for the first time and I am looking forward to welcoming new members into the fold. In my view, never has there been a better time to be an IABM member; never have IABM members been more supported and had more opportunity to shape and influence what IABM does for them.
16 IABM JOURNAL
The latest IABM market reports substantiate what we have been experiencing day to day for some time now. The clear trends that are affecting our business include technology migration to IP; changes to private and public broadcaster funding models; the Chris Exelby UK Members’ Council emergence of new and nimble content Chair, IABM players, and new ways of consuming media. Individually any one of these would create a major challenge; together, they represent a perfect storm. Maintaining or increasing market share in these circumstances means smart decisions need to be taken in order to turn threats into opportunities. Since its inception, the UK Members’ Council of the IABM has focused on helping our members make these smart decisions and we have laid on a number of relevant events over the past year. An event focused on IP at Pinewood last October, and another on virtualization hosted by Turner in London were exceptionally well attended by both members and broadcasters alike, delivering an opportunity for members to network and sell to their end customers as well as providing an independent platform for a discussion about competing solutions. The latest event, held in May and focused on Building Shareholder Value, was targeted at company owners looking to exit their business at some point in the future and considered the actions they should take to build a resilient business in preparation. Covering legal issues, maximising company value, share option schemes and exchange rate risks, this was a fascinating event. We look forward to building on our experiences to organize increasingly relevant events for our UK members and to play a role in equipping them with the knowledge, skills and contacts to turn threats into opportunities during the challenging times ahead. We all know that there are companies who make things happen, companies who watch what happens, and companies who wondered what happened. Let the UK Members’ Council of IABM help you fall into the right category and ensure your business opportunities are maximized as our markets and business models undergo ongoing change.
Organizations are now looking for best-in-breed software with open APIs that will enable tightly coupled integrations with other third-party solutions – Andy Hurt
Looking forward to IBC A view from the Americas Members’ Council Caryn Cohen Director, North America, IABM
While IBC is a European based show, it does include a host of exhibitors and visitors from the Americas. About 12% of the 55,000 IBC attendees and exhibitors are from the Americas, and around 200 exhibitors of the 1700 are also from the Americas region.
Many of the IABM Americas Members’ Council will be attending IBC and I’ve asked them to share some of their expectations for IBC 2017. Andy Hurt, Senior Vice President of Marketing and Business Development, Wazee Digital Coming out of NAB 2017, we saw some very clear trends emerging in the media and entertainment industry that will impact both content owners and rights holders who are attempting to monetize every asset in their libraries. 1) Cloud – Platform-as-a-service (PaaS) and softwareas-a-service (SaaS) are finally accepted by most M&E organizations. As such, virtually all media/digital asset management companies are marketing their products as cloud-enabled. However, few are truly cloud-native – that is, built specifically for the cloud – with enterprise-appropriate capabilities and scalability. 2) APIs – The days of searching for one application to complete every task in a very complex workflow are over. Organizations are now looking for best-in-breed software with open APIs that will enable tightly coupled integrations with other third-party solutions. 3) Analytics – Now more than ever, rights holders demand access and insights into how and where their content is viewed, along with performance and history. Many of the more progressive MAM/DAM providers are building direct publishing and claiming features into social channels like YouTube and Facebook, which allows for round-trip analytics, asset performance, and monetization. 4) Machine Learning – Automated metadata harvesting is on its way to becoming a reality. Many organizations are starting to incorporate machine learning into their asset-ingest workflows, resulting
in the removal of many mundane manual tasks. Although this technology is not quite perfect yet, I suspect it will continue to evolve and become the heart of metadata management in the near future. We expect these trends – and their implications for content creators and rights holders – to be hot topics at IBC2017. Adam Schadle, Vice President, Video Clarity The trend toward IP use in facilities for uncompressed video is progressing rapidly. At IBC2017 Video Clarity will demonstrate and deliver products supporting new proposed standards for IP infrastructure so that operators and manufacturers may apply much needed testing throughout the initial evaluation and adoption process. As with most new technologies many facilities will have to take a step or hybrid approach to implementation as well as testing. This is something Video Clarity will support for many years to come as both SDI and IP capabilities are built into video/audio quality testing solutions. Another important trend I think we’ll see at IBC2017 is the use of cloud-based technology for content delivery. The cloud is very interesting for setting up quickly deployable content delivery. We may see delivery usage increasing into the mainstream for both VOD and live channels/events, particularly as television distribution and OTT apply to every new large-audience entertainment experience. It’s important for content providers to test the encoding technology, various bit rates and brand quality for these cloud-based solutions both before deployment and after, applying video quality testing routines during air time as well. Video Clarity solutions are now offered in systems, software, and cloud solutions so that the quality testing functionality can be applied in any infrastructure.
IABM JOURNAL 17
We closely watch the data produced by the IABM to help us balance our investment in supporting traditional broadcast and our investment in supporting the newer models – Ted Korte
Ted Korte, COO, Qligent We expect to see more convergence between standards and technology, especially in the IP studio environment with the drive toward SMPTE 2110. This will, in turn, drive more sensible investments. Also interesting is to see if, when and how customers plan to produce and deploy AR, VR, and 360 content. For Qligent, we expect to see more interest in content and service delivery monitoring, verification, and analytics. Collecting comprehensive data has become critically important to monetizing content these days, especially when targeting multi-screen devices via OTT or SVoD. The combination of IoT, cloud and big data are real technologies that enable solutions, such as Qligent’s, which address the complexities of reaching audiences. The challenge at IBC will be in pulling forward the adoption of these new technologies and the paradigm changes that come with them. We even created our own acronym ARG “Adoption Rate Gap” or ARRG “Adoption Rate-of-Return Gap” which many of us vendors are suffering from. Swing by our booth and I will be happy to explain how we got this. We closely watch the data produced by IABM to help us balance our investment in supporting traditional broadcast and our investment in supporting the newer models. Mary Kay Evans, Chief Marketing Officer, Verizon Digital Media Services Delivering personalized experiences is still at the top of everyone’s minds, but at this point, viewers want and expect more. They want a smarter experience that goes above and beyond just guesswork. They want to be surprised; they want to watch something that was made just for them. This is a grand task in itself. Content intelligence doesn’t usually come from just a single source. Broadcasters have to access different services and technologies to understand very specific things about a viewer’s habits and preferences. And even then, it’s just data. The real intelligence comes from what they can do with the data. With the right source of content intelligence, broadcasters finally have a way of understanding their viewers better so that they can deliver not just a personalized experience, but one that’s one step ahead. It’s a way to hook viewers into coming back for more. Whether launching an OTT service for the first time or looking to improve on their current offering, broadcasters need a simplified platform with content intelligence services that seamlessly integrates into
18 IABM JOURNAL
their current business model. The vendors who provide this are the ones that will lead the industry into the future. Because of this, I expect to see a lot more partnering of companies and integrating of technologies this year at IBC. With a single, smarter platform to launch and run an OTT service, broadcasters can effectively reach each member of their cord-cutting audiences with low risk and at a low cost. Jason Pruett, Product Marketing Associate, NewTek It’s fitting that a milestone event for IBC – the 50th anniversary of the show – would expect to play host to a watershed moment in the industry’s history. Where IP has permeated infrastructure, delivery, and distribution with great success, its role in live and realtime production has largely remained conceptual in nature. Manufacturers and users alike have been mostly content to push ahead with their existing models, weighing the costs and benefits of the inevitable transition while anxiously awaiting a victor in the standards race. But, IBC 2017 expects to represent a tangible shift in the narrative. With the rapid development and introduction of new IP-native technologies and the proliferation of field-proven workflows demonstrating its power and flexibility, the industry is poised to pivot in how it views IP and its practical application in production. Indeed, it would be no surprise to see the IP conversation move beyond proof of concept and the context of conventional production workflows, to that of an entirely new video reality facilitated by innovative, affordable technologies that are available now and will be in exhibition on the show floor. John Tkaczewski, President, FileCatalyst This will be 10th year that FileCatalyst will be exhibiting at IBC. This year we will be unveiling a larger booth (7.B21) and several new versions of all our products that we released in the spring this year. This year at IBC, I will specifically be looking at all aspects of security of media systems. All IP & file based workflows require a different and smarter type of security. The media files not only have to be protected at rest but also during the file transfer phase as well as during the distribution to the ultimate consumer. I’m interested to find out about any new encryption packages, DRM and highly secure media distribution systems. I will also continue to watch with amazement the progress in quality and size of 8K screens in the market.
Joe Commare, Marketing Manager, Riedel For IBC2017, I think a lot of folks are hoping to see further developments in the SMPTE ST-2110 suite of standards. They’re not just expecting introductions of 2110-compliant new products, but also progress in the interoperability of existing products; in other words, how well they work and play together in the brave new world of IP. In broader terms, engineers and managers are finally acknowledging the inevitability of IP and understanding that they need to get better educated to deal with this completely new way of doing things. As manufacturers, we also need to up our game so that we can help usher our clients through this transition. Organizations like IABM, SBE, SMPTE, and others are also stepping up with educational opportunities to help make the transition a little bit easier. For me, one thing that IBC does really well is to group innovative companies, large and small, together in various “zones” throughout the halls. The Launch Pad and Future Zone are two examples that provide great opportunities to see what’s on the burning edge of our dynamic market. This will be my 21st IBC, but I never get tired of stumbling upon something that’s really cool! Peer Jambor, Marketing and Communications Manager, VITEC Globally we’re seeing broadcast teams abandon legacy TV-over-coax technologies and migrate to IPTV to improve reliability, increase scalability, reduce costs, and add additional features that enhance their services and viewer engagement. At IBC, I expect to see greater demand for comprehensive streaming solutions as IP continues to disrupt the market as the preferred standard for content delivery. In addition, attendees want to better understand the unique technical and operational requirements for successfully operating an IPTV network to meet the live and on-demand channel needs and evolving broadcast dynamics of sports and entertainment venues. As venue operators are challenged with competing with modern, at-home TV
services, they are looking for an affordable streaming solution that enhances the sports fan’s experience not only out of their seats with eye-catching, ultra-low latency video feeds and signage but allow them to stream to any mobile device – keeping them engaged at all times. VITEC’s EZ TV IPTV and Digital Signage Platform fulfill that demand with one easy-to-install comprehensive system. IBC2017 is the perfect opportunity for attendees to see how VITEC can add incredible value to their services while unifying their production workflow. Michael Accardi, President, CueScript As IP continues to push into all corners of the broadcast world it will be important to see how well the IP networking equipment manufacturers have moved to prove and certify switchgear for the myriad of production and distribution scenarios. High bit rates created by video still present challenges to solution designers and the surety of certified performance can remove a lot of risk. In the shorter term, certification should also see a downward pressure on price allowing many of the industry’s purchasers to feel more confident about IP as a choice. Clearly near the edges of production and distribution, kit will still be reliant on SDI and successful take up of IP will only be enabled by the availability interfacing solutions and many in the industry will be looking to these types of technology. In acquisition smaller robotic systems such as PTZ cameras are proving themselves as good alternatives to full size cameras. These units are inherently more aligned with IP protocols. In addition, they are providing a low physical footprint for the output they produce. As an example, many productions are making significant use of these PTZs, augmenting traditional 2/3” sensor cameras. Performance is acceptable even in challenging lighting conditions and so manufacturers that are providing new cameras and support technologies in this area should be of interest.
IABM JOURNAL 19
Being acknowledged as the originator of the first Flat Screen Monitor Stack has enabled Mode-AL to develop an enviable client list including BBC, ITV, TV2A, ESPN, Sky, Sony, Panasonic, Fujitsu, Siemens, HM Government and many more
IABM members speak – Mode-AL How did the name Mode-AL come about? Does it have any special meaning? Felicia O'Brien Marketing Manager Mode-AL
How long has Mode-AL been in the broadcast and media industry? What is the background to the company and its founders? Mode-AL was founded in 2000 by Design Engineer David Lees, as a direct result of design work completed for Alaris Medical Systems. After completion of the project, large numbers of prototype parts remained, and, not liking waste, furniture was manufactured from the prototype parts and placed around the office. Mode-AL’s initial core business was to manufacture high end designer domestic furniture. However, many visiting clients were impressed with the office furniture designs and the company started to make bespoke office furniture. After 12 months, clientele was increasingly falling within the commercial sector with many projects falling within the “furniture for technology” remit. After 17 years, Mode-AL is now recognised as the market leader for high end AV and Broadcast solutions and for seamlessly integrating technology into furniture. We have developed our own range of screen mounts and desking systems, focussing on the ease of installation, quality and adaptability. These units provide a modular system for mounting screens and the technology associated within the modern broadcast environment; our management of the cables and ancillaries is second to none. Being acknowledged as the originator of the first Flat Screen Monitor Stack has enabled Mode-AL to develop an enviable client list including BBC, ITV, TV2A, ESPN, Sky, Sony, Panasonic, Fujitsu, Siemens, HM Government and many more, not to mention many system integrators, video conferencing companies and AV installers all over the world. With the successful introduction of the Media Wall range in early 2007, we now manufacture a solution for multiple screen mountings from simple security installations to satellite monitoring stations. Not bad when one considers that this is a classic story of starting the business in the garage, and growing to the present position of a 10,000sq foot manufacturing facility inside the M25 and a presence in the United States. We have invested over £500K in tooling and facilities and use CNC machinery to manufacture all our components.
20 IABM JOURNAL
The name Mode-AL is an abbreviation of Modern Aluminium as our core products are made with aviation grade aluminium which provides an immensely strong structure while keeping the weight down to a minimum. As aluminium can also be recycled over and over without losing quality, we recycle all the aluminium scrap from our machining processes. Mode-AL offers a unique approach – we design for life. Whether ergonomically or chronologically, our products are designed to outperform and outlast those of our competitors, with the added advantage that when end of life is reached, the units can either be re-tasked with additional components or they can be 100% recycled. AL is also the abbreviation for aluminium in the periodic table.
What products do you offer to the broadcast industry? Bespoke monitor stacks and media walls installed in control room applications for broadcasters. End user clients include Sky, IMG, BBC, ITV, TV2A, ESPN, Disney, Technicolor, Freeview, Freesat, etc, etc, etc, and many professional services corporations who provide playout and multi-media services. Desking systems for broadcast, radio, editing, production and MCR’s. Projects have included a bespoke studio desk for Technicolor, NATO, US Air force, ITN, VRT, Radio 2 Belgium, Automobile de Monaco Club, organisers of the Monaco Grand Prix, and Roche – a leading Swiss pharmaceutical company who broadcasts globally to the medical profession.
Do you sell worldwide? What’s your sales channel? Mode-AL has installed structures worldwide and have completed projects in over 30 countries. Our usual route to market is via system integrators in both broadcasting and AV sectors. More recently we have been dealing with end users wishing to upgrade or re-task their existing installations.
What’s the ‘special sauce’ that gives Mode-AL products a competitive advantage? We offer a turnkey service from consultation and design to manufacture and installation. All Mode-AL structures are manufactured in the UK and we have the resources to offer a quick turnaround for off the shelf items and for bespoke structures.
Bloomberg Headquarters, City of London The Bloomberg project is a complete one-off. Mode-AL was commissioned by Richard Rogers Architects to design and manufacture stacks to suit the aesthetic of the new flagship building. The only standard components within the five stacks provided were the screen mounts. All other components were custom built.
Our solutions are made to the end-user’s exact requirements and due to our modular system of construction we can always modify or upgrade an installation. All products are individually serial numbered and kept on record at Mode-AL, so we can always provide you with record drawings and advise on how you can re-task your installation. Finally, all structures are test built in our facility in Uxbridge which provides an opportunity for the client to approve prior to installation. This streamlined approach forms an integral part of Mode-AL’s operation for all bespoke projects.
What’s the difference between a monitor stack and a media wall – how would I know what’s right for my needs? A monitor stack is usually installed within a broadcast control room application and is individually tailored to each client's requirement with no limit on height, width or shape. Each screen is positioned so the faces are within 1mm of the adjacent screen, and we routinely incorporate a whole host of other equipment within the stack. The media wall range is specifically designed for the security and process control industries as they tend to require off the shelf deliveries, fast on-site set up and a more cost-effective product. As a result, the media wall is the most economical way of mounting multiple screens both in terms of space and cost. This off-the-shelf approach restricts the media wall to three leg heights – 2.0m, 2.2m & 2.4m and the system cannot mount all the ancillary equipment the monitor stack holds.
Name a few recent installations and give us an idea of the challenges you faced in meeting the customers’ needs. Sky – Main Control Room A standard monitor stack to all intents and purposes. What differentiates this project from the norm was the installation program. As the site was live and had to remain live, the stack was built in two stages to allow the transfer of the MCR over to the new stack without interruption of services. This requirement was a specially designed stack to accommodate the program and a two-stage installation working to Sky’s schedule.
IMG, Stockley Park, Uxbridge Mode-AL’s long-standing relationship with IMG (to the point we all joke it is our show room) continues with upgrades and re-tasking existing stacks to suit the ever-changing broadcast environment. Having records of the 10,000+ stacks built for the world’s broadcasters enables us to quickly advise on the logistics of retasking or upgrading our installed base of stacks thus providing a cost-effective way forward for all our broadcast clients.
Monitor technology is changing rapidly. How do you keep up with this – do you maintain a close relationship with the major manufacturers? Mode-AL have a working relationship with almost every screen manufacturer on the planet and we will be aware of the changes in technology long before they are available on the market. This enviable position amongst all screen bracket manufacturers means we design and manufacture support structures for the new screens entering the market. This gives us an advantage for the first year of production and it is in this window we operate until the big boys ramp up their Chinese manufacturing plants to accommodate the newer technology. Most notable is our recently announced partnership with Sony Professional Services, Europe to support their new cLEDis™ (Crystasl LED Integrated Structure) product. This is an atypical partnership for Mode-AL. How do you market to new customers? What role do shows such as IBC play in your marketing strategy? Mode-AL exhibits existing and new products at trade shows and expos such as the IBC, NAB & ISE. We have also developed partnerships with integrators to ensure inclusion in project workflows. If I were to ask you for your best tip for successful marketing and selling into the broadcast and media industry, what would that be? Do not make furniture. These days a dedicated workstation can be a table at Starbucks whilst working from a laptop. The broadcast industry has converged so much with the high-end AV market that it is no longer a distinct sector for us. From the heady days of 2012 when our turnover was dominated by broadcast (70%), this figure is now barely registering in the low teens. My advice is to remain agile and adapt to new and emerging markets. There are now many media organisations that have taken away from the traditional broadcast arena; we have been lucky (or is it good judgment) to see this shift and have pursued non-broadcast clients such as Deutsche Bank, Roche, Bloomberg and Ericsson, and found a flourishing market with many new challenges.
IABM JOURNAL 21
Headquartered in Fensburg, Germany and established for more than 20 years
How 2wcom works with its clients Frédéric Bourgeais Technical Director Alouette
We spoke to Technical Director, Frédéric Bourgeais and his IT and engineering teams at French regional radio broadcaster, Alouette, about an ambitious project it is undertaking with IABM member 2wcom, which is tapping 2wcom’s extensive product range and expertise to deliver a complete solution.
2wcom delivers for French regional radio broadcaster Alouette Headquartered in Fensburg, Germany and established for more than 20 years, 2wcom is an established manufacturer, system integrator and supplier of professional broadcast products worldwide. 2wcom’s product range covers Audio over IP, FM, RDS, DAB, DAB+, DVB-S, DVB-S2. The company also offers complete, end-to-end DVB-S/S2 Audio / IP Satellite System solutions – including professional encoders, modulators, a highly reliable IRD product range as well as software and hardware for remote control. What’s the background to the Alouette project? Alouette is the leader in regional radio in France and also the largest and most popular broadcaster in its western region. Operating 43 of its own frequencies, Alouette now covers 15 local departments. Established over 35 years ago, Alouette’s success has been founded on offering varied and regionally oriented radio programmes as well as supporting regional events such as sport, culture, fine arts, concerts and shows. It has consistently been a leader in exploring and adopting new technologies to support its ambitions and continually expand its areas of coverage. This year, satellite transmission in France will undergo a fundamental change with the switch to DVB S2, which is more open and designed to be interoperable with all current and future media protocols, whether satellite or IP-based. Alouette is approaching this change as an opportunity to enhance its overall operation, gaining maximum flexibility on transmission sources and coding algorithms, simplifying workflows and making them more cost-effective, optimizing quality with well-constructed redundancy, and providing an overall operation ideally suited to the requirements of regional broadcasting. Technological options While other French broadcasters are participating in the NSTR satellite uplink for the DVB-S2 transition, Alouette has been managing its own MCPC satellite uplink since 1996 with its partner in the space segment, Globecast – Eutelsat, so does not 22 IABM JOURNAL
need to change. However, 2wcom also supplied the NSTR solution, and positive feedback from this contributed to the selection of 2wcom (following a competitive bid) by Alouette. “From the beginning, cooperation between the sales teams and the engineers of both companies has been based on respect and trust,” says Alouette’s IT Manager, Stephane Ayreault. “As a result, we have had a very productive collaboration from the outset of this project. We quickly understood that 2wcom’s professional and high-quality products are keeping pace with our needs as a broadcaster with a strong regional orientation. As a further stroke of good luck for us, 2wcom was just designing its own eight channel audio MPEG encoder – the MM08E. The main differences between this encoder and the devices of alternative manufacturers that we reviewed was cost-efficiency and simplicity of configuration.” Testing one two To ensure a smooth switchover to the DVB-S2 standard, Alouette started a test phase in February 2017. The technical team were supplied with one of each proposed system component and took a close look at their functionality and interoperability with the system on-site. This was particularly important with regards to one of Alouette’s main requirements – the broadcasting of local content. Alouette received the very first MM08E encoder produced by 2wcom and confirmed its flexibility in IP and SAT system environments as well as the high quality of its codecs – Enhanced apt-X, AAC, MPEG I/II Layer 2/3, PCM) as well as RDS data; the MM08E generates multiple streams independently. Transmission of ancillary data and switching contact information (GPIO) can be forwarded via integrated interfaces, and in case more hardware channels are needed, activation can be managed easily and conveniently via software updates. “It offers us a well-constructed redundancy concept including two hot swapping slide-in power supplies ensuring operation without interruption,” says Frédéric Bourgeais. “After several weeks working intensively with the device we have been impressed how dependably this prototype runs. Our technical staff concluded that the device is a very
Radio Alouette has over 36 years of continuous broadcasting operations and is a leader in regional radio. The headquarter is based in Herbiers, Vendée and named after the Mont des Alouettes – a peak that has been legendary since the time of the Gauls.
From the beginning and even after switchover to DVB-S2 Alouette is managing its own MCPC satellite uplink for satellite transmisstion with its partner in the space segment, Globecast – Eutelsat.
Showing 2 of 4 studios, which are used for managing all programs Radio Alouette is responsible for.
complete and competitively priced product, which is rounded out by offering functions for quality management (MPEG FEC and DualStreaming to avoid IP packet losses), control (HTTP, Telnet, NMS and SNMP) and monitoring (IP and MPEG parameters via SNMP v2c and relay, headphone output and alarm, source switch & event logging). Global solution for local delivery “Combined with the eSIRC Server and its DSR02+ receivers, this homogeneous global solution will enable us to distribute and broadcast local programmes and fully control the entire channel with a satellite IP solution. With the 2wcom eSIRC (Satellite Inband Remote Control) we chose web-based software for remote control, meeting our needs for ease of use, cost reduction and economy of time,” Frédéric Bourgeais adds. Equipping FlexDSR02+ with the SIRC option and an SD card makes it possible to use the whole range of enhanced functions of eSIRC. As a result, Alouette’s technicians are able to fully access the eSIRC management system via a web interface from any computer on the network for uploading data files such as firmware, audio, reports and configuration to the FlexDSR02+ receivers. “This means we can continue operations with an up-time very close to 100%, and also broadcast content at a later point of time,” says Stephane Ayreault. “All content stored on the internal memory of remote devices is mirrored
within the eSIRC, so our network operators can always track the state of internal memory on all integrated devices without the need for a physical connection. If a certain file is scheduled to be uploaded, it will also be stored in the device’s local mirror. As the storage space of each device is accessible via the web interface and also via FTP, we are able to upload files directly to the system via FTP for distribution via satellite. If a large volume of data has to be processed and there is no satellite capacity left for it, we have also the ability to synchronize content stored on the internal memory cards with the eSIRC mirror by using FTP.” Alouette has 38 computers on both the downlink and uplink sites to manage the local news, which receive daily content and programming specific for every town Alouette covers. All are connected by an ADSL line to the master server situated in the head office. Alouette’s selfdeveloped software allows every computer to be started in sequence by one or several contact relays coming from the current satellite receiver and encodes audio signals in different formats such MPEG II Layer I to MP3 and AAC. Quality matters Since Alouette covers a large area of the west of France, it wanted to use both terrestrial IP technology and guarantee availability by using satellite as well; some towns in the coverage area simply do not have enough ADSL quality.
IABM JOURNAL 23
Technical Team and responsible for DVB-S2 project (from left to right): Frederic Bourgeais (Technical Director), Stephane Ayreault (IT Manager), Vitor Nunes (Network and Studios Engineer) and Yvon Daviaud (Low and High fréquency Engineer).
“For obvious financial reasons, we chose a hybrid product that would allow us to manage 43 FM frequencies effectively,” says Frédéric Bourgeais. “So we looked for a device that would allow us to remove all the computers, audio commutators and so on at each site. After evaluating a range of possible products, we choose 2wcom’s FlexDSR02+ satellite receivers to handle transport streams via satellite (DVB-S/S2), ASI input and IP, while also managing elementary audio streams and Icecast streams via IP.” “As the FlexDSR02+ is able to process all common coding algorithms such as Eapt-X, AAC, MPEG I/II Layer 2/3 or PCM, it matches perfectly with one of our major aims – flexibility. Regarding our quality requirements, this multipurpose device offers us a sophisticated concept for audio quality and redundancy options like Pro-MPEG FEC and DualStreaming to avoid IP packet losses. It also includes a very effective redundancy link between the satellite and terrestrial IP by providing advanced functions that make it possible to pass over automatically from satellite reception to a global TS-IP,” Yvon Daviaud (Low and High fréquency Engineer) adds. “During the entire concept phase and testing we also had the chance to check the quality of 2wcom’s customer service,” Vitor Nunes (Network and Studios Engineer) says. “Because of the new system's importance to us for the present and the future this was a crucial question for us. Apart from all the technical
24 IABM JOURNAL
features, one of the most important requirements for us is a constructive and respectful relationship between the engineers of Alouette and 2wcom. To this end, it was key to us that the people involved could work quickly and efficiently together to interface our Zenon Media computerized broadcast systems with 2wcom’s broadcast solutions. For the final realization of switchover to DVB-S2, at least three MM08E encoders will be deployed in the technical room as well as one eSIRC Server and 38 DSR02+ satellite receivers.” Implementation “The switchover to the new solution – involving 43 pieces of receiving equipment – has already started and will be finished by September 2017. Our internal structure will ultimately enable us to multiplex three programs at once, for a start. Alouette manages 16 frequencies of its own; the other 27 are divided between Towercast and TDF. “What makes Alouette special is that over the years, it has retained its powerful sense of family and team spirit – supported by a Chief Executive whom the entire staff appreciates – and the wise technological choices it makes. There is no doubt that this human element makes its broadcast offerings brighter, with warm, lively programs that delight western France and ensure that Alouette will remain one of the most vital broadcasters in the nation,” Frédéric Bourgeais concludes.
H HORIZON ORIZON Meet Meet the the F Future uture
31st March world stats noted 3,739,698,500 people are connected to the Internet but the other 3.26 billion want to be
Although the 17 minerals used in data centres and electronic devices known as rare earths are generally considered harmless by themselves, mining them often releases potentially dangerous radioactive ores such as thorium
Is migration to the cloud the best way forward? Janet West Environmental Scientist and Strategist
As the broadcast industry considers migration to the cloud and changing business models move the industry from the traditional broadcast platform, can we realistically address the conflict between technological innovation and sustainability in digital connected media and does the broadcast industry have an ethical responsibility to make changes?
The environmental impact of the cloud is huge and cannot be considered in isolation from all the technology that drives the industries whose business models depend on it. infrastructure was designed in the 1950’s and now require massive refurbishing to keep pace with the unstoppable demand. On 31st March world stats noted 3,739,698,500 people were connected to the Internet but the other 3.26 billion wanted to be. We seriously have to consider whether we have the resources – water, metals, energy – to manufacture all the devices that are required and what is the fallback plan in time of blackouts and resource security?
As a technophile and environmental strategist, it amazes me how many intelligent folk still think the cloud is this environmentally friendly techno-heaven Talking to data centre managers about their where financial data, photos, Facebook pages and environmental impact, they will generally discuss energy Netflix videos float around the ether without impact to efficiency. They will elaborate on their own initiatives; the environment. In fact, we all know the cloud is just a give stats as to how they have reduced their (PUEii) but mass of huge buildings the size of there the conversation stops. However, football pitches housing banks of PUE only looks at the data centre’s ...the energy required internal use of power and totally ignores servers. The difficulty we have when considering the environmental impact is the energy use generating the storage in 2013 to fire up that we don’t see the pollution as we do requirements, the e-waste from constant global ICT is the with packaging or diesel exhaust. To fully upgrades to more efficient servers, the same as the appreciate the impact a comprehensive extraction of raw materials and the energy material flow analysis is needed looking electricity used to required to make the growing plethora of at material extraction, energy light the entire planet devices interconnect and store data on the generation, consumer habits and the cloud. Data Centres must stop advertising in 1985... desire for business to get away from that they are carbon neutral; it is basically paper storage and ensure anywhere, paying for being carbon dirty. anytime access. Life cycle analysis According to Mike Millsiii the energy required in 2013 to is expensive and time consuming and may be fire up global ICT is the same as the electricity used to redundant in the broadcast industry as technology light the entire planet in 1985. Using the cloud does not is changing so fast. only mean using energy inside a data centre, but the Growth has been rapid since the early 90’s when energy to get bytes from A to B on devices and the web microcomputers evicted mainframe computers from and in many cases go via D, E and F. Many data centres relatively small rooms and were called data centres but have moved from fossil fuels to renewables not just to considering energy was not on the radar. In the 1980’s appease the planet loving public but for financial Tim Berners-Lee brought us the World Wide Web and by reasons as the amount of data we are creating is 2011 72% organizations said their data centres were at growing exponentially and energy demand is growing. least 25% virtual. i The broadcast industry now operates When I visited Switch, the Las Vegas data centre in 2013 beyond terrestrial and satellite transmission as the they were using 10% geothermal and the rest natural number of competing platforms has grown. Data gas (fossil fuel and CO2 emitter) but after Apple centres themselves are facing a crisis as much of their
26 IABM JOURNAL
pressured the utility companies to switch to renewables Switch now declare they operate on 100% renewable energy. Yet energy consumption in 2016 was 420,671 MWhs, double from energy used in 2013. Energy demand is growing exponentially to also accommodate security systems to protect data and allow for back up systems in case of flood, fire, earthquakes etc. The key to addressing environmental problems is education. Businesses and consumers have the ability to change their way of operating to be kinder to the environment. The energy required to charge a device is negligible compared to the energy train that a consumer sets off when they download a Netflix video or watch catch up TV. Updating server banks for more efficient ones just as swapping a mobile phone when the contract is due to get the latest model is energy and resource intensive and in addition, few of our connected devices are made to be recyclable. From cables and sensors to IT hardware and cooling units that need to be refreshed regularly, it takes a large number of components to run a data centre. In order to address data centre sustainability, it’s important to minimize the amount of toxin-laden electronics that end up in land fill sites in China and India damaging local people’s health including children. This issue requires a joint effort by data centre providers and their customers. We need to better regulate the mining and manufacturing industries to ensure they adhere to stricter environmental laws and treat workers in a humane way. Although the 17 minerals used in data centres and electronic devices known as rare earths are generally considered harmless by themselves, mining them often releases potentially dangerous radioactive ores such as thorium. But we have competition, with the proposals to migrate to electric vehicles; the same elements used are also needed in broadcast technology and the renewable industry. Any solution? Industry and consumers typically wait for government legislation to change behaviours but we all have an ethical responsibility for future generations. Firstly, capping the PUE at a data centre is a must and new data centres must work with other industries towards industrial symbiosis.
Consumer goods and suppliers of services must educate the public as to the impact of their use. We must discard unwanted data. The environmental impact of the connected world is essentially invisible to users so at staff and school inductions, we must start teaching information ethics and sustainable design in the engineering colleges and encourage innovative sustainable technologies. According to Dimension data every server virtualized saves up to 7000kWH of electricity annually but there is a limiting factor in the race to support demand. Even though we have virtualized servers and are considering flash, the smaller you go the more heat you create so the more energy is required hence miniaturization doesn’t reduce energy and the smaller the device the less likely to be recyclable. Consumer and business demand means that the data centre industry must continue to improve energy efficiency as it scales at this extraordinary rate. One question remains whether data centres (the cloud) can indefinitely compete with the rate of increased demand for their services. AI is on the horizon coupled with a growing population. Future demand could continue to increase after our current strategies to improve energy and resource efficiency have been maximized. Data centre managers and broadcasters using their facilities will then have to address a challenging scenario where technology may not be the solution. Janet West is an Environmental Strategist lecturing at Anglia Ruskin University and Ravensbourne and consulting to the industry. i
[2014] WOODS Jack The evolution of the data center: Timeline from the Mainframe to the Cloud Silicon Angle
ii
PUE power usage effectiveness a simple measurement of a data centre’s total power usage to the power usage of its actual IT equipment
iii
[2013}MILLS Mark CEO Digital Power Group The Cloud begins with Coal. Big Data, Big Networks, Big Infrastrucure, Big Power An overview of the electricity used by the global digital ecosystem
IABM JOURNAL 27
Newly published IABM End-User Index shows an industry in flux
Research Analyst IABM
New figures from the End-User Index show that overall revenues for broadcast and media companies grew by 9% between 2015 and 2016 (at constant exchange rates). Put that alongside the findings of the April 2017 EndUser Survey, where 74% of respondents were either quite or very positive in their outlook for the next three years, and we see a healthy, optimistic industry. Looking behind the headline numbers, though, shows an industry that’s also in flux – while revenues were up by 10% for media networks and 8% for Pay-TV operators, only the latter are growing their profits – by 9% - while media networks’ profits actually fell by 9%. Since media networks account for 75% of the market, this gives an aggregate decline in profits of 7% in the last 24 months.
IABM also calculated all the companies’ profit margins and divided them into groups according to their profit margin. 7% of companies are in loss, 20% have an operating profit margin that ranges between 0-10%, 51% a margin of 11-30%, and 22% a margin greater than 30% - see chart below.
Profit Margin Distributuion 30% 25%
% of Companies
Lorenzo Zanni
IABM has been conducting a biannual end-user survey for some time now to gauge market sentiment and future trends. This year, IABM has introduced a companion piece of research – the newly published End-User Index – to look at the actual performance of broadcast and media organizations. Read together, they give a unique quantitative and qualitative overview of the end-user business where it is now and where it’s heading.
20% 15% 10% 5% 0% <0%
<0–10%
11–20%
21–30%
31–40%
Sales & Profit Change, last 24 months Profit Margin
15%
9%
10% 5% 0% -5% -10%
-7%
-15%
Sales Change
Profit Change
From a geographical perspective, media companies based in the three macro-regions considered in this report (EMEA, Americas and Asia-Pacific) are all growing revenues. Profitability is declining only in the Americas region (by 10%).
28 IABM JOURNAL
An analysis of media companies’ profit margins shows that most new media operators are either in the lossmaking or the 0-10% groups. This indicates that online delivery of content is based on a considerably smallermargin business model than traditional broadcasting. This is further highlighted by anecdotal feedback from our End-User Survey. Since its advent in the first decade of the 2000s, OTT has changed the economics of content delivery; the new online video providers’ business models are radically different from the “one-to-many” distribution of traditional broadcasting. The “one-to-one” model
<40%
7% of companies are in loss, 20% have an operating profit margin that ranges between 0-10%, 51% a margin of 11-30%, and 22% a margin greater than 30%
advocated by OTT providers is based on a more personal relationship with viewers, who can watch content ondemand whenever (and wherever) they like. This relationship is made possible by a fundamentally different technology infrastructure which allows for more flexibility and dynamism at the expense of the higher margins of traditional one-to-many broadcasting. Competition from online media outlets such as Netflix, Hulu and Amazon Instant Video has triggered a process of revenue diversification at traditional broadcasters. This process not only involves the launch of new media offerings to complement existing linear broadcasting activities, but also increased collaboration with social media platforms to reach younger audiences. For example, both CBS and Scripps Networks, two major US media networks, have publicly stated that they are partnering or considering partnerships with social media operators. This diversification to include more online activities may be behind the profitability erosion highlighted by IABM figures. The media business is still healthy from a financial perspective – 93% of companies were in profit – but delivery is moving online, explaining the 7% decline in profits. Our figures also show that there is quite a strong correlation between size and performance. In fact, while media companies with revenues greater than $1bn are growing revenues by 10%, smaller media companies (revenues < $100m) are experiencing a 3% decline. This shows how large media companies that are often reliant on more than one type of revenue source are doing better than smaller broadcasters. Smaller broadcasters are often overly reliant on advertising revenues and thus more vulnerable to cyclical declines.
offerings. In fact, according to Belden CEO, John Stroup, some broadcasters are investing much more in their linear broadcasting businesses than their online offerings because the former still make them more money. According to IABM End-User Index data, the total value of the global broadcast and media industry is $337.5bn – about seven times the value of the supply-side technology industry, as reported by the latest IABM DC Global Market Valuation & Strategy Report. This is indicative of the size asymmetry between supply and demand and the consequent consolidation that may follow as a result of it – particularly as the demand-side consolidates further. The IABM End-User Index also contains a detailed discussion of the latest trends affecting the demandside of the broadcast and media technology industry as well as a section on selected end-users’ business profiles and investments. The sections included in this report are the following: Demand-side Model Demand-side Segmentation Part 1: Overall Financial Performance Part 2: Company Segmentation Part 3: Geographical Segmentation Part 4: Outlook Part 5: Selected Company Business Profiles IABM members can download this report on the Business Intelligence page on the IABM website.
While broadcasters are launching new media offerings, what they want from suppliers is technology that makes their online operations more efficient and thus, profitable. This is highlighted by IABM End-User Survey data, according to which media companies’ investment is focusing more on efficiency-boosting technologies rather than those enabling a better viewing experience (e.g. 4K/UHD, VR). In the meantime, some broadcasting organizations may continue to prioritize their traditional
IABM JOURNAL 29
Avid’s heritage is built on IT for media. We started by taking IT technology and bringing it to editing.
Passing the inflexion point – How Avid is evolving and adapting Louis Hernandez President & CEO, Avid
Please tell us a bit about yourself – education, first jobs, career and how you got into this industry – what attracted you to it? My education was in economics and finance but my father taught computer science so I grew up as a technologist and I’ve been running technology companies for a long time. In the 90s I ran a company that converted media file formats through the internet. It was very successful and we went public. When I left, I had a non-compete for media, so I went into banking for the next few years. I was Chairman and CEO of Open Solutions, a financial technology provider, which was sold to Fiserv in 2013. A common theme in both media and banking is that connecting humans digitally is disruptive to the business model and the way people work together. My focus and passion is to advance technology initiatives that enable active collaboration between individuals, teams and businesses. It’s about bringing people closer through technology to change the way they work together. I returned to the media industry mostly as an investor, and was an Avid board member for five years before the board asked me to become CEO. Storytelling has been part of our social fabric for as long as we’ve used sounds and drawings to communicate, educate and inspire. It’s a great time to be part of something that’s such a key part of everything we do as humans, and to play a key role in shaping it.
30 IABM JOURNAL 30 IABM JOURNAL
How are you managing the transition from being largely a hardware supplier to an increasingly software-based business – how fundamental are the changes to the way Avid operates? While it’s true to say that traditional hardware vendors are no longer as relevant and Avid is an increasingly softwarebased business, we continue to develop hardware solutions that add value to customers’ businesses – like the Avid VENUE | S6L live sound console – as part of our commitment to providing the most comprehensive tools and workflow solutions for creating, distributing and monetizing media. Avid is approaching the end of a transformation in which we’ve created the industry’s most open, tightly integrated, and efficient global media platform to address our customers’ most critical and strategic needs. That has been the biggest change for us. A single platform allows us to be more integrated and efficient. It allows us to spend smarter and add more products faster. Increasingly, in line with the move to software and SaaS, end-users are transitioning from a CAPEX to an OPEX model. How do you manage this without major cashflow hiccups? Customers need flexible deployment options that allow them to transition to an OPEX model at their own pace and in the way that best suits their operational realities. That’s why Avid offers a wide choice of on-premise, public, private and hybrid cloud deployments, perpetual, subscription or enterprise licensing, and CAPEX, OPEX and flexible commercial approaches. Customers don’t have to transition to an OPEX model all at once—they have the complete flexibility to create, distribute, and monetize their content according to the economic and operating models that work best for them. The move from hardware to software and IT/IP-based systems demands new skillsets. How are you handling this – developing existing staff or recruiting new? Avid’s heritage is built on IT for media. We started by taking IT technology and bringing it to editing. As one of the early leaders in IT for media, we believe it’s our responsibility to lead the industry through this change. We did it with
The average salary for a film/video editor with Media Composer skills is 44% higher than that of users of competitive tools
Pro Tools and Media Composer, and now we’re doing it with Avid Everywhere and our platform strategy. The media industry is a special industry with very specific requirements around things like security, file size and complexity. It’s not easy to deploy IT technology in this environment. You can’t just call in an IT provider with a pure IT perspective to help you. Media organizations need domain experts with industry heritage who understand the uniqueness of their needs and can integrate IT in a media-savvy way. Our role as a strategic technology partner is to integrate the latest technologies from any industry and incorporate them into a workflow in a way that solves our industry’s problems. How do find competing with the giant IT, computer gaming and the like companies for potential employees with these in-demand skills? Are you being held back in bringing new products to market by a lack of skilled staff in this area? We don’t usually compete with these kinds of companies for potential employees as we specifically look for domain experts with industry heritage. With our heritage in IT for media, we have the skilled teams we need to bring new products to market, as demonstrated by our continual release of exciting new products – from Avid NEXIS to Avid Cloud Collaboration for Pro Tools to the cloud innovations we announced at Avid Connect this year.
our executive team is new and the majority of our team are in new roles, or are new to the company. We had to get the right leadership in the right places to lead this change. We’ve moved people to make sure they’re where our customers are, and that they’re in the best place to provide the right service. We’ve invested in new facilities and hired hundreds of people in new offices around the world. In Taiwan we have a new state-of-the-art hardware design facility located close to our manufacturing and hardware suppliers. We have a new customer support and service center in the Philippines. In Poland we have a development facility that came as part of Orad joining the family, capturing phenomenal talent in one of the fastest growing technology and engineering areas in Europe. You’re now supporting collaborative working for Premiere Pro users on Nexis. Where does this leave Media Composer – or is this an example of the industry’s new spirit of cooperation or ‘coopetition’ in action?
Disruptive change brings uncertainty as well as opportunity. Has this changed staff attitudes and indeed the company’s approach to HR?
Through the openness of the MediaCentral Platform, we’re bringing together the industry’s best solution developers to make media workflow integration easier for customers. We have the biggest, most sophisticated partner community in the industry, with more than 600 partners. We give them access to the very same common services we use to develop our own products – even competitors. Adobe is fully certified on the platform so that editors can collaborate efficiently at any resolution, turnaround projects faster, and operate with greater cost efficiency.
A lot of people don’t realize how much change Avid has gone through. We’ve looked at our team, products, and the markets and locations we serve to make sure we’re in a position to win. 100% of
Avid NEXIS works with all the top media creation applications – Media Composer, Pro Tools, Adobe Premiere Pro, Apple Final Cut Pro, Grass Valley EDIUS, etc. But if you really want to make money
and work on award-winning projects, you need to use Avid tools. The average salary for a film/video editor with Media Composer skills is 44% higher than that of users of competitive tools. And at the 2017 Academy Awards, every Best Picture nominee was crafted with Avid tools. You’ve just published a book – The Storyteller's Dilemma: Overcoming the Challenge of the Digital Media Age. Can you tell us a bit about it – and also, what motivated you to write it – and how you found the time? Technology has had a profound impact on how media enterprises create, distribute and monetize content, delivering unprecedented capabilities to create a closer connection with audiences. Content creation and consumption are exploding, but the industry faces a crisis. The old way of doing things doesn’t work in a digital age, and to survive, media companies are spending more on monetizing content and less on creating it. This economic imbalance hurts media companies, content creators, and ultimately, the whole media industry. The book looks at what’s broken and why, and lays out a different path that can redress the balance and allow media companies to compete based on what matters most: telling great stories. I wanted to bring awareness to the media industry’s pain points and challenges, which ultimately affect everyone, and share Avid’s transformation as a business lesson for other companies. We’ve had to rethink and reshape the company’s product strategy to help our customers navigate the evolving media industry. We reached an inflection point and had to evolve and adapt in this ever-changing landscape in order to remain relevant.
IABM JOURNAL 31
Paper instruction manuals may no longer be the best way to explain how to operate your new gadget or solve a computer problem
Industry transformation John Ive Director Strategic Insight – IABM
Everyone agrees we are going through a period of significant transition, with arguably some of the biggest disruptive changes our generation has experienced.
It’s easy to think of these changes as events that come and then stabilize, but many have speculated that the future may never stabilize in the same way again with the pace of ongoing change, evolution and revolution we are now experiencing. Whatever the outcome it’s important to form a sense of where we are headed – even if that perception needs constant updating and revision. It’s human nature to draw parallels with the past and this can be valuable and at the same time risky. Risky, because past experience may constrain future vision, but valuable if important lessons are to be learnt.
Enabling a bigger change Technology is without doubt one of the enablers of change. The word enabler is used here and not driver, because the role of technology has changed in recent times. In the past, the development of a new technology very often created a new single product category or system and we have seen many examples in both the consumer and professional world. Tape recording and subsequently digital tape recording are obvious examples.
32 IABM JOURNAL
In the age of IT technology many of the breakthroughs are generic – they not only offer functionality that can be applied to current applications, but also create opportunities for totally new innovations. So, today’s technology advances allow a multiplicity of applications to be spawned with much more choice about how the new technology is exploited. That’s why I refer to this advancement as an enabler rather than a driver of a narrow range of new products.
More content and new ways to communicate As consumers, we are still learning the language of video communication; this is relatively new for us. A decade ago communicating with video seemed less efficient than using text and pictures but that’s changing. Paper instruction manuals may no longer be the best way to explain how to operate your new gadget or solve a computer problem.
We need to think of a new name and new categories for the business sector that is emerging
technology to do this is becoming easier year on year. The sceptics or pessimists will say that having great technology does not make great video – it needs creative talent and skills. The optimists will say that so many talented people have been denied the opportunity to be recognized because access to the necessary tools has been prohibitive – until now! One side effect of this is increased competition and greater fragmentation. Great news that more individuals and companies can participate in providing media tools, enabling others to express their creativity but harder than ever to be noticed in the crowded space.
Structural change?
The Internet has given us options – many options. Viewing habits are evolving with portable, small screen and computer viewing growing rapidly; already more video watching is said to take place away from the large screen TV. This viewing is not going to be conventional scheduled TV. We can’t second guess all the innovative uses for video (and audio); the list is only limited by our imagination. Add to this a new generation of viewers who were born in to the era of the Internet and portable devices. They hold no allegiance to traditional viewing habits – they expect to view and create content on any device, anywhere. Content creation should not be forgotten because we will not be exclusively recycling broadcast content and movies, though that will be a part. More content is required and fortunately access to the necessary
So how does this influence the structure of the broadcast and media industry? The large screen viewing experience provided by broadcasters is well understood and will continue, no longer dominant but as a part of the mix, possibly indefinitely. We can’t push all the new and exciting opportunities for video into the broadcast business model. The differences are profound and enough to create a new business category and not constrained by the one to many, scheduled, regional coverage of broadcast. The new and exciting applications of video are just the beginning and with each innovation they move further away from the broadcast paradigm. I would suggest sufficiently far, despite significant overlaps, that we have a new business category on our threshold. Thinking of it as an extension of broadcast is too limiting and restrictive. Before conclusions are drawn, just consider the recent participation and growing interest from the IT community and the large IT companies. They are looking at a bigger long-term prize and TV broadcast alone is not big enough to attract their attention. The bigger prize is something different and that’s what we are all struggling to define. Creating categories to subdivide traditional broadcast activities is well understood; they need regular updating but are relatively stable. We need to think of a new name and new categories for the business sector that is emerging. The value of that sector will be as large as broadcast – possibly larger. So, we are on the threshold of a new business and communication category. What should we call it? Video services? Video media? Multimedia 2.0! More discussion required!
IABM JOURNAL 33
Believe that you have equal business stature – engage in an adult, person-to-person way. This enables you to believe that the prospect will take your call
Cyber security – don’t get hacked; act now Lorenzo Zanni Research Analyst IABM
34 IABM JOURNAL
If the threat of cyber-attack is not yet keeping you awake at night, it is a major concern for many broadcasters and media companies – and if vendors haven’t yet been asked about their product or service’s resilience to cyber-attacks, they will soon.
Out of date operating systems or security are often blamed for giving cyber criminals easy access
TV5Monde was the subject of just such an attack in 2014 – and was only saved from irreparable damage by good fortune – an engineer with the skills and knowledge happened to be on-site, and was able to identify and shut down the portal through which the attack was being conducted just in time. Alongside theft of data and media assets, Denial of Service (DoS) or worse, DDoS (Distributed Denial of Service) is also on the increase, as organizations that don’t share a particular broadcaster or media company’s view of the world come under highly sophisticated cyber-attack in an effort to shut down their operations and damage their infrastructures and reputations. Recently, there has been a growing number of well-publicised ransomware attacks where cyber criminals encrypt a company’s data and will only release the key to unlock it following payment of a ransom – nearly always in near-untraceable bit-coin. Out of date operating systems or security are often blamed for giving cyber criminals easy access; Indeed, in response to the ‘WannaCry’ ransomware attack in May this year, Microsoft quickly released a patch for its antiquated Windows XP operating system to help protect the many people and organizations around the world who were still using it. According to IABM End-User Survey data, company size matters a great deal in cyber security. In fact, most organizations with less than 500 employees have not experienced any cyber-attacks in the last three years while organizations with more than 500 have; for organizations with more than 10,000 employees the “yes” percentage skyrockets to 83%!
The ever-increasing connection between back-office and front office systems makes not only media organizations’ business systems vulnerable, but also their media assets. You may not hear about such attacks often because the reputational damage is at the very least highly embarrassing for companies, but they are happening, with increasing frequency. The attack on Sony Pictures Entertainment in 2014 may have been politically motivated, but such attacks can equally be for financial gain – ransoming assets for example, or obtaining customer personal and financial data for criminal exploitation. Even a grudge or grievance can be the starting point for a highly damaging cyber-attack.
Has your organization experienced any Cyber Attacks in the last three years? 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
From 1 to 50
From 51 to 500
From 500 to 10,000
Number of Employees
Over 10,000 Yes
IABM JOURNAL 35
No
Moreover, most end-users (74%) consider it a top strategic priority in broadcast and media technology procurement, as shown by the chart below.
How high or low a priority is Cyber Security in your organization’s technology strategy?
Very high Quite high Quite low Very low Don’t know
Recognizing this growing threat to its members’ businesses, the EBU published a series of recommendations on cyber-security in 2016, including R143 – ‘Cyber-security recommendations for media vendors’ systems, software & services’. You can find it at https://tech.ebu.ch/groups/mcs. Vendors already of course have to conform to environmental standards, while end-user broadcasting and media companies will soon start setting their own security standards, and the EBU R143 gives a good idea of what these are likely to contain. Most intrusions come through the back office, so a new level of cooperation is required between ITbased end-users and online technology suppliers. The cyber-security options for end-users range from using in-house resources to relying on their cloud provider. It is perhaps counter-intuitive to use an outside resource, but cloud providers spend more than most individual organizations can afford on security – with hundreds of staff in some cases dedicated full-time to ensuring the security of their clients’ operations; their business after all depends 100% on preventing problems. Veset is one of the new generation of pure cloud playout solutions providers. “We see the industry trusting dominant technology players like Amazon (or Microsoft, or Google) to provide robust security infrastructure, which is built into their cloud platform,” says Igor Krol, CEO. “Our software sits on top of it and maximizes the use of those resources. For individual broadcast organizations, it is tough to attract top talent IT professionals and maintain high-quality security systems.
36 IABM JOURNAL
“No system can give you protection from everything unless of course you switch off the internet and go back in time. However, there is no magic; either you build your expertise, and it has to be top notch and expensive, or you use the best in class providers, and they are in our opinion AWS and their peers,” Krol adds. Steve Reynolds, Chief Technology Officer, Imagine Communications, agrees. “The cloud is more inherently secure than private data centers. Thousands of people at Google, AWS, Microsoft etc. have business cards with ‘security’ in their job titles – these companies understand how central security is to their and their customers’ businesses. A broadcaster may have a fulltime staff but not at the same scale.” SAM’s EVP & General Manager, Media Software Solutions, Neil Maycock, also acknowledges that cybersecurity is a growing concern. “For most of our systems the broadcast environment is heavily firewalled from the internet and the customer’s internal IT systems. We are rarely engaged in the direct provision of security; our systems exist on top of the corporate platforms and policies. Our involvement normally involves ratifying the performance of our products on top of the client’s infrastructure. However, we have recently had examples of customers asking us to complete questionnaires about our internal company IT security as part of their due diligence on suppliers. We expect this to be a growing trend.” Imagine Communications has also experienced a marked increase in customer awareness on cybersecurity. “This spans our full range of customers across origination, content creation, production and distribution,” says Steve Reynolds. “All are worried about security because their platforms are now more open and better connected – which are huge operational advantages, but also bring security-related concerns. “To address this, we look at security in three different vectors – content, network and process. If someone breaches network security we need to look after the content itself – with encrypted access control – AAA – authentication, authorization and accounting. Securing the operations – i.e. the processing – is the next level. Can the intruder do anything to the bit streams? Every broadcaster has an understandable fear of an external agent being able to take their own content live to air in the broadcaster’s name. “If you secure operations and have trust elements built into the system that control and manage and take corrective measures, then you can stop an intruder
doing anything with the content. At Imagine, we’ve built a chain of trust – we know everything about every component – where it came from, how it has been changed etc. and we monitor this on a multilevel, second-by-second basis. It’s about having multiple points of control. You can never guarantee that something bad won’t happen of course, but it does mean that hackers cannot go to air on your back,” Steve concludes. What can vendors do to reassure their customers that they understand their concerns over cyber-security and are adopting best-practice in this area? “It’s only a matter of time before our customers demand security assurances,” says John Ive, IABM Director Strategic Insight. “Don’t wait for someone else to set the rules for security compliance – work on security now to get ahead of the curve,” John continues. “If you don’t embrace this early on, playing catch-up will be painful. There can be no return to the bomb-proof days of SDI where there was no pathway between the VTR and the network. To run a facility efficiently today, you need to know where everything is and what goes with it (metadata etc.) – so the back office simply has to be connected to front office operations; metadata must be visible to the back office. Our industry has become more like a media factory – measuring and recording all processes via the back office – and this is the way in for cyber criminals. Don’t leave the door open for them.” To view further articles relating to Cyber Security please visit www.theiabm.org/cyber-security
IABM JOURNAL 37
TECH
OCT. 18–19, 2017 J AVITS V CONVENTION ON CENTER NY CENTER NYC
LEVERAGE INTEGRATED SOLUTIONS.
#NABSho #NABShowNY NABShowNYY.com
Through a dynamic, immersive experience, the next generation of stor ytellers connects to progressive technologyy, innovation and thought leadership. Discover new strategies for advanced distribution, deliver y and broadcasting systems. All while leveraging the power within the media capital of the world to focus for ward on the next big thing.
Grab a FREE CORE PACKAGE — use code PA39 38 IABM JOURNAL
Factors facing the commercial side of your business
Lucinda Meek IABM Finance Director
Welcome to a new regular section of the IABM journal looking at topics that will affect the commercial side of your business. This edition features an article by Rebecca Collard from Harbottle & Lewis about GDPR (General Data Protection Regulation). This comes into force in May 2018 and will affect your company, no matter where you are located, if you trade in the EU. Webinar dates for your diary 4 October â&#x20AC;&#x201C; Brexit and the Law 2 October â&#x20AC;&#x201C; 10 Steps in Preparation for the GDPR To find out more and to book your place please visit www.theiabm.org
IABM JOURNAL 39
Breach notification obligations – requiring notification to the ICO within 72 hours and where necessary to all data subjects who are affected
Getting ready for GDPR Rebecca Collard Senior associate – Harbottle & Lewis
The GDPR (General Data Protection Regulation), which comes into force on 25 May 2018, and which will be replicated into UK domestic law through the proposed Data Protection Bill, is a new EU regulation which is designed to strengthen and unify data protection for all individuals within the EU.
As well as reinforcing data protection regulation within the EU, the GDPR also applies to any company outside the EU that is processing data on EU nationals; anyone, anywhere in the world who holds data on EU citizens has to comply with its terms. Penalties for noncompliance can be severe – up to €20 million or 4% of a company’s worldwide turnover for serious breaches. Given the international nature of the broadcast and media technology business, most IABM members will need to be aware of GDPR and ensure they are complying with its regulations. Rebecca Collard, Senior Associate at Harbottle and Lewis LLP, gave a presentation to IABM members at the recent sales & marketing summit in London on what the GDPR covers, and what companies need to do to ensure compliance. Here’s a summary of her advice.
Current data protection laws To better understand what’s new with the GDPR, it’s useful to look at how data protection is currently handled. In the UK for the last 20 years, for example, the collection and use of all personal data has been subject to the Data Protection Act 1998 (DPA); every European country currently has its own data protection laws, and one of the aims of moving to the GDPR is to harmonise data protection across all EU members. The DPA differentiates between ‘Data Controllers’ and ‘Data Processors’, with Data Controllers – the decision makers of how personal data is collected and processed - bearing the brunt of responsibility for data protection. The Information Commissioner’s Office (ICO) is the regulator in the UK and is the enforcing authority and has a range of sanctions available for companies that transgress. The crux of the DPA revolves around the ‘fair and lawful processing of data’, with emphasis on having a legitimate and lawful reason for collecting personal data, and only using it for the purposes which the
40 IABM JOURNAL
company outlines. For example, we’ve all seen privacy policies when we go on websites and sign up for products or services online. For sensitive data, an extra hurdle needs to be crossed to get express consent for using it and also proving that you have taken adequate precautions for its safety.
The GDPR – what’s different? While the underlying principles of the GDPR are not that far removed from the DPA, one of the new principles is the accountability principle which requires data controllers and data processors to demonstrate compliance with the GDPR. The GDPR is underpinned by seven data protection principles: 1. 2. 3. 4. 5. 6. 7.
Lawfulness, fairness and transparency Purpose limitation Data minimisation Accuracy Storage limitation Integrity and confidentiality Accountability
Here’s the top 10 key changes implemented by the GDPR: 1. The GDPR’s scope is much wider than the DPA, applying to data controllers and processors, based anywhere in the world, who are processing data on EU citizens 2. The GDPR has much broader rights for data subjects – the right to restrict processing, to demand erasure of their data, and the right to data portability (making, for example, switching suppliers easier) 3. Broadening of the definition of personal data to cover anything which enables someone to be identified directly or indirectly – for example, their IP address 4. Enhanced governance – Companies will now need to have records, policies and procedures in place that actively demonstrate compliance, maintain records
In sales, we need to understand before we need to be understood
of all processing activities, impact assessments; and certain companies may need to appoint a Data Protection Officer to assist with these requirements, particularly where a company’s core activities involve regular and systematic monitoring of data on a large scale or consist of processing special categories of personal data 5. Data Processors now have legal responsibility as well as Data Controllers – much greater liabilities and obligations 6. Increased requirement for consent – an ‘affirmative act’ that individuals are in agreement to the processing of their personal data, in plain, nonambiguous language and not conditional on other matters – with consent recorded – and easy to withdraw 7. Consents for children under 16 – parental consent will be required for those under 13 years of age, with requirements for 13-16 year-olds varying between EU member states 8. Breach notification obligations – requiring notification to the ICO within 72 hours and where necessary to all data subjects who are affected. This will require a ready-to-go procedure and team in place in the event of a breach 9. Regulation of the Data Controller/Data Processor relationship – Data Processors (outside suppliers working for your company) are required to be ‘reliable’ – i.e. get evidence that they are compliant, engaged with a written contract and need the consent of the Controller to engage sub-processors 10. Increased Fines – under the DPA the ICO can currently impose monetary fines of up to £500,000, under the GDPR this has been increased up to €20 million or 4% of worldwide turnover (whichever is the greater) for serious breaches. The ICO has set out 12 steps to take now so that you’re ready for the GDPR next year: 1. Awareness across the organisation about personal data, with training where required
2. Information you hold – customers, suppliers, employees 3. Privacy policies – are they compliant? 4. Individuals’ rights – are all your staff aware of these? 5. Access rights – can you respond to a subject access request? 6. Lawful basis for processing personal data – can you document this in a meaningful way? 7. Consent – does the way you capture this meet a new threshold? 8. Children – are you compliant with the GDPR’s consent requirements? 9. Data breaches – have you got a team and process in place for a quick, comprehensive response? 10. Is data protection designed in to your processes? Are you thinking about privacy by design and data protection impact assessments? 11. Do you need a data protection officer? 12. International – where is your equipment or service provider located? Finally, here are six things you should be doing now to be ready for the GDPR next year: 1. Developing records of processing activities 2. Reviewing data processor agreements 3. Reviewing privacy notices 4. Reviewing consents 5. Reviewing data transfers 6. Do you need to carry out a data audit? Rebecca Collard is a senior associate in the Technology, Media & Entertainment Group at Harbottle & Lewis. She specialises in disruptive technology and advises on a broad range of commercial and intellectual property matters including data protection and privacy, with experience of advising in the online and mobile communications industries. The Harbottle & Lewis data team is helping many businesses from a wide range of industries get ready for GDPR; do contact her for more information (rebecca.collard@harbottle.com).
IABM JOURNAL 41
IABM was part of consortium that worked with IBC to deliver the world’s first IP Interoperability zone at IBC 2016
IP Showcase at IBC 2017 – powering into IP Stan Moote CTO, IABM
What started as a germ of an idea in the middle of last year has flowered into an amazing demonstration of what can be made to happen when people from different organizations and competing companies work together towards the common good.
60+ products on show demonstrating real-world IP The IP Showcase at IBC this year will be the most powerful demonstration yet of the result of working signal flow interoperability in the IP Showcase. As at IBC together towards a common goal; IP interoperability 2016, the booth was packed with visitors throughout the has been accelerated into a practical way forward for show. Education was again a key objective alongside the the industry as it races to keep ahead of changing practical demonstrations. Non-stop theater technology and business models. Transitioning to an presentations, curated by IABM, covered the full gamut IP-based infrastructure isn’t just about replacing SDI of knowledge for realtime IP production and intra-facility wholesale with a newer technology. IP offers far distribution. Topics such as full and hybrid IP reaching benefits not available in a fixed SDI-type infrastructures; virtualization, explanations of the up environment of both scalability and the flexibility to be and coming IP SMPTE ST 2110 standard; SDI to IP able to reconfigure workflows on demand migration strategies; automated device as requirements change. Moving to IP also discovery and registration; SMPTE ST Moving to IP also doesn’t require a wholescale ‘forklift’ 2110 and AES67 audio; the new sync and doesn’t require a replacement of existing SDI systems – a timing with ST 2059; and a number of wholescale ‘forklift’ real-life case studies of IP facility hybrid IP/SDI, staged approach is also achievable. installations were all covered. replacement of IABM was part of consortium that worked existing SDI systems The move to IP signal flows was becoming with IBC to deliver the world’s first IP – a hybrid IP/SDI, unstoppable. SMPTE ST 2110 had passed Interoperability zone at IBC 2016 – in though all the technical hoops and was in staged approach partnership with AES, AIMS, AMWA, EBU, the final throes of ratification. In April, the SMPTE and VSF, together with around 30 is also achievable. Alliance for IP Media Solutions (AIMS) vendors. All worked together to surveyed its members that are vendors demonstrate interoperable IP signal flows with this question: “Will your company be between their products. The key objective of all the shipping SMPTE ST 2110 product to market in 2017 (not parties was to educate and inform visitors on the including alpha, beta or proof of concept)?” Of the 26 standards and creative opportunities offered by realtime AIMS members that responded to the survey, a great IP signal flows. The stand was buzzing throughout the majority - 72% - stated YES they would have product on show – demonstrating a practical path to an IP future the market before the year end. had captured visitors’ attention powerfully. As IABM CEO, Peter White, said at the time, “The realization of In May at BroadcastAsia 2017, IP was again featured the IP Interoperability Zone at IBC, with so many with a regional focus. The IABM theatre featured different vendors and end-users getting behind it, is an presentations from ABU (Asia-Pacific Broadcasting expression of the industry’s common purpose. This Union), AIMS and IABM members speaking about shared vision will remove the roadblock that uncertainty benefits of IP installations they have been working on. over standards and interoperability has put in the way of Right next door was the Broadcast IP Inter-Op Lab. end-users’ decisions to transition to the many potential Presented by APB, BroadcastAsia and Ideal Systems, operating and cost benefits of IP technology in the the IP Inter-Op Lab included a live broadcast studio, broadcast production chain.” content editing and distribution to OTT – all in realtime An expanded group carried the idea forward at NAB this with equipment supplied by 16 leading IP vendors to year, with more vendors and associations involved – and demonstrate real-world IP interoperability. 42 IABM JOURNAL
In just 15 months, IP has been transformed from an object of fear for many to wide acceptance as the right way forward for our industry
2017 Fast forward to IBC 2017 and the IP Showcase is certain once again to be a major exhibition draw. Realtime, uncompressed IP is no longer a ‘future’ – it is here, and now. A visit to the IP Showcase will confirm that realtime IP production is a practical, flexible, efficient reality that is now taking hold in mainstream broadcast operations. Visitors will be able to learn about the new SMPTE ST2110 suite of standards and see their benefits in action thanks to more than 50 vendors working together to demonstrate real-world IP interoperability based on the common roadmap. The interoperability demonstrations will be divided into logical application pods – live production signal flows, contribution and playout signal flows etc., all shown under the control of familiar user interfaces – proving ease of use as well.
IBC IP Showcase A UNIFIED INDUSTRY VIEW > Education Sessions > Demonstrations > Real World Use Cases
REAL TIME MEDIA
In the co-located IP Showcase Theatre, again curated by IABM, visitors will hear about the rapidly increasing number real-world IP deployments from broadcasters who have already embraced IP signal flows. They will also learn about the business and creative benefits of IP, and how they can be applied to their own operations. With no direct sales agenda on the booth, the IP Showcase is dedicated to educating and energizing all IBC visitors, lowering barriers to entry and removing the angst from IP. The IP Showcase is conceived to help build a more flexible, more efficient and more creative broadcasting industry to delight audiences and create value. In just 15 months, thanks to the dedication of an inspired group of organizations and companies, IP has been transformed from an object of fear for many to wide acceptance as the right way forward for our industry. Never before in more than 30 years in this industry have I seen such concord and cooperation between so many disparate and competing vendors. And perhaps never before has our industry had such an opportunity to embrace new technology to deliver radical business transformation.
Gain the information, inspiration and contacts you need to realise maximum advantage from the IP revolution
Room E106 Brought to you by Audio Engineering Society
IABM JOURNAL 43
Revenues from hardware and software products (and associated support revenues) represented 43.3% of the total industry in 2016, or $22.07 billion, up 0.9% versus 2015
IABM DC publishes 2017 Global Market Valuation and Strategy Report – structural shift in the broadcast and media industry continues Joe Zaller President, Devoncroft
IABM DC, a joint venture between the broadcast and media industry vendors association, IABM, and Devoncroft Partners, a leading media technology market intelligence provider, has just published the latest edition of its annual market sizing and strategy report.
The Global Market Valuation and Strategy Report (GMVR) is the only industry-wide, collaborative market sizing and forecasting initiative that benefits from direct participation from a wide range of media technology sector participants – and covers the supply of both products and services. It is universally acknowledged to be the ultimate source of knowledge within the broadcast and media technology Industry, widely used by vendors and investors for benchmarking performance, identifying industry trends, preparing for M&A activity and market entry research. The headline finding of the 2017 GMVR is that, following a sharp decline of 6.3% in 2015, modest growth has returned to the broadcast and media technology market. The aggregate revenues for all media technology products and services in 2016 was $50.97 billion, up 2.3% versus the previous year. Despite the increase, overall market revenues in 2016 were at levels last seen in the 2010-2011 timeframe. Structural shift continues Looking behind the headline number, it’s clear that the structural shift in the industry is continuing. The gap between products and services widened further in 2016, continuing a trend that began in 2011. Revenues from hardware and software products (and associated support revenues) represented 43.3% of the total industry in 2016, or $22.07 billion, up 0.9% versus 2015. The compounded annual growth rate (CAGR) of product revenues from 2012-2016 was -2.08%. Revenues from services accounted for 56.7% of the total industry in 2016, or $28.91 billion, up 3.3% versus 2015. The compounded annual growth (CAGR) of services revenue from 20122016 was 0.20%. Generational change There are a number of factors that are impacting the market, many of which look set to continue over the next 44 IABM JOURNAL
several years. Most profoundly from a vendor perspective, a generational change in technology infrastructure is taking place as the industry transitions to IP-based systems. Previous generational technology upgrade cycles typically involved the “forklift upgrade” of existing technology with a newer version of the previously deployed solution. Examples include the transition from black and white to color, analog to digital, and SD to HD. Standards for IP-based production and delivery systems are still yet to be finalized, potentially delaying projects, while raising concerns over interoperability in multivendor deployments. However, while IP has yet to translate into a major spending driver for end-users, with all parts of the industry now working together on interoperability initiatives and with new, common standards and codecs coming online, the move to IPbased infrastructures is beginning to gain momentum, as demonstrated by end-users’ buying intentions revealed in the latest IABM End-User Survey. New business models This generational technology infrastructure change is part of a wider shift in end-user business models. Technology is only one component of the business transformation process for media companies, and today it is a means to an end rather than an end in itself. Business model changes require enterprise-wide business transformation that involves everything from operational practices to company culture. Where necessary, technology will be deployed to support the needs of the business. Therefore, suppliers should not expect media companies simply to replace older technologies with new versions of the same. Instead, they should work to become an integral component of broadcaster’s strategic focus on thriving in an environment of changing consumer demands as power shifts to the viewers with an ever-increasing number of media choices.
In sales, we need to understand before we need to be understood
Agility and flexibility the new paradigms As consumer media consumption patterns evolve, and the number of OTT, streaming and S-VOD services increases, broadcasters are demanding technology solutions that are more agile and flexible. Some of these solutions require the establishment of new pricing and revenue models for both buyers and sellers of technology products and services. End-users are moving to Opex-based, software-driven business and technology models to deliver the agility and flexibility they need to keep up with viewers. Vendors whose background is in traditional hardware face a tricky transition period as they move to software, while funding this through the continued delivery of hardware to a stagnant or shrinking hardware market. However, for the same market size, profitability – the driver for investment – looks set to improve significantly as media technology vendors continue to command a premium for their industry-specific software solutions, replacing low-margin hardware income lost to IT vendors for their COTS platforms. New opportunities 4K is also playing a role in the structural shift. While delivery of content in 4K remains largely the realm of Pay-TV operators and some SVOD providers at present, content creators are future-proofing their media by capturing and post-producing it at high resolution.
mandates for localized content, issuance or delay of new broadcasting licences, auctions of broadcast spectrum, and next generation broadcast standards. We are also seeing the continuing growth of cloud-based solutions ranging from on-demand computing power, to playout and archive, all while prices for these services continue to become more competitive. There are also significant market opportunities revealed by the GMVR. For example, workflow orchestration grew in 2016, OTT managed services increased by 17%, and the market for IP routers also continued to grow at a CAGR of 16.06% between 2012 and 2016. “As we go through this structural shift and transition gradually from hardware to software and from Capex to recurring revenue streams, the GMVR reveals potential areas of high growth within the industry for vendors to consider,” said Peter White, IABM CEO. “The static overall market reflects the change to new business models and the change in product mix that the market is going through at present. While the overall revenue potential of projects is reducing as software becomes the norm, their profit potential increases because of much lower material costs for vendors. We cannot compare the present-day industry with the one we were in even five years ago; this is a new market with plenty of opportunity for innovators.”
Another factor which continues to impact the industry in certain regions is government regulation. These include IABM JOURNAL 45
IABM UPDATE... IABM new appointments We are delighted to announce the appointments of two new staff members at IABM Abirah Aziz has been appointed to the newlycreated position of Assistant Research Analyst, further strengthening the association’s Business Intelligence unit under the leadership of Research Analyst, Lorenzo Zanni and will help IABM further grow its much-valued Business Intelligence portfolio, bringing IABM members more reports, market studies and insights to help them do even better business.
Where you can see us next We will be present at a number of shows over the next few months where members can take advantage of a variety of member benefits
We were pleased to welcome Eleanor O’Flaherty to the Marketing team, Eleanor joins us for 12 months as a student placement. She is a second year Marketing student BSc (Hons) from Plymouth University and will support our digital marketing campaigns.
Broadcast India 12 – 14 October 2017 Bombay Exhibition Centre
Connecting you to the entire broadcast and media technology eco-system
InterBee 11 – 17 November 2017 Majuhari Messe
Our online database of suppliers, dealers and events allows you to search the entire broadcast and media technology eco-system to help identify the products and services that fit your individual requirements.
IABM CONNECT 46 IABM JOURNAL
NABSHOW, New York 18 – 19 October 2017 Javits Convention Centre, NYC Visit: www.theiabm.org
Donâ&#x20AC;&#x2122;t forget to follow us:
Twitter: @TheIABM Linkedin: The IABM
IABM UPDATE...
Facebook: The IABM
NEW IABM MEMBERS 3D Storm www.3dstorm.com
Harbottle & Lewis www.harbottle.com
Seagate Technology www.seagate.com
AMH Broadcast www.amhbroadcast.co.uk
High Green Media www.highgreenmedia.com
Simplestream www.simplestream.com
Arista Networks www.arista.com
Image Matters www.image.matters.pro
SintecMedia WEM Ltd www.sintecmedia.com
Artel Video Systems www.artel.com
INC Systems Integrations inc-technologies.com
Sobey Digital Technology Co.,LTD www.sobey.com
ATHENSA www.athensa.tv
JM Broadcast www.jmbroadcast.com
Take 1 Transcription www.take1.tv
Broadcast Bionics www.bionics.co.uk
Juniper Networks www.juniper.net
TeamPeople www.teampeople.tv
Collabrik www.collabrik.com
Kane Consulting www.kane-consulting.com
ThinkAnalytic www.thinkanalytics.com
CRYSTAL www.crystalcc.com
Lasergraphics, Inc www.lasergraphics.com
Three Media Associates Ltd www.three-media.tv
CVideo SCV www.cvideo.com.cn
NEC Corporation www.nec.com
Touchstream www.touchstream.media
deltatre www.deltatre.com
NeuLion www.neulion.com
Unified Streaming www.unified-streaming.com
DMC www.digitalmediacentre.com
Nippon Control System Corporation www.nippon-controlsystem.co.jp/en
VIDELIO - Media www.videlio-media.com
Exir Broadcasting www.exirbroadcasting.com FAL Systems Ltd www.falsystems.co.uk Globecast www.globecast.com Glyph Production Technologies www.glyphtech.com
ProComSat www.procomsat.com ProTelevision Technologies www.protelevision.com Scale Logic Europe www.scalelogicinc.com
Vine Resources www.vineresources.com Visual Research Inc www.vricg.tv Visual Technologies India Pvt Ltd www.vtipl.com Wecom Global www.wecom-me.com
IABM JOURNAL 47
IABM UPDATE... 500 members We welcome all our new members and are certain that they will profit from the ever-growing range and depth of services available from IABM; a review of their wide variety of reasons for joining IABM quoted below shows the breadth of business-centred benefits we offer. We are continuing to grow the range and depth of services for members as well as developing a regional infrastructure, to better represent region-specific concerns. We are also increasingly attracting members from IT-based companies that are venturing into the broadcast and media space as the make-up of our industry continues to transform. IABM is indeed the worldwide representative body for all media technology vendors. The wide range of member services offered by IABM is reflected in the differing motivations and priorities of the newly joining companies:
“As a technology spin-off company new to the broadcast market, IABM business intelligence has proven very valuable in many aspects of our decision-making process. Now that we are successfully launched to the market, we are looking forward to utilizing your excellent training courses in order to help our employees gain a more effective understanding of industry needs so we can create the best technology solutions possible.” Jackie Green, President & CTO, Alteros
“IABM’s dedication to facilitating the exchange of knowledge that shapes and defines the broadcast industry aligns with Artel’s mission. As an industry leader of multimedia delivery solutions, Artel is delighted to be a member of IABM. Having access to industry and technology intelligence, business reports, networking opportunities, and other resources
48 IABM JOURNAL
at our fingertips reinforces our own research and allows us to accelerate the development of new products and solutions to meet the unique requirements of broadcasters, telcos, and other global markets.” Karen Menard, Marketing and Communications Manager, Artel Video Systems
“We joined IABM after talking to some of our partners who are members. Already we have taken advantage of the lounges at trade shows to meet with customers off the show floor, and the IABM team have been a great source of information on services offered by other members that fill gaps for us. I wish we had cottoned on to IABM sooner.” Simon Jackson, Director of AVC Auckland, AVC Group
“IABM has long been known as a key resource and leader in providing information about the advancement of technologies to the community. We are grateful for the opportunity to become a member, as CRYSTAL continues to grow and expand its reach into the international markets. The benefits of membership are very important to me, and CRYSTAL, as CRYSTAL’s technology and products evolve. We look forward to becoming an active member and part of the IABM community.” Roger Franklin, President and CEO, CRYSTAL
“Densitron has been successful in selling to the global industrial marketplace for over 40 years, with some great successes in broadcast. With this sector expertise, we are bringing to the marketplace some unique display offerings to fill a gap where we believe there is a real
demand. With the networking opportunities available, IABM will enable us to broaden our contact base and gain a real insight into the global market trends both technically and commercially as we work towards this goal. Becoming a member also highlights our commitment to the sector.” Bruno Recaldini, Managing Director, Densitron UK
“We’re delighted to be a member of IABM. The organization covers a broad spectrum of the broadcast industry and their regular business intelligence reports gives a great insight as to how the industry is progressing, especially with the changes occurring in UK and European politics. In addition, their close relationship with organisers of some of the major trade shows becomes a benefit to LCA who deal with companies based across the UK and Europe.” Nick Shapley, Managing Director, LCA – Lights Camera Action
“As a media technology company, we joined IABM for the top-notch support system and access to events and networking to further engage in the video community.” Carolyn Canetti, Marketing Manager, MAZ Digital
“Joining IABM lets us interact with like-minded people and companies who can be invaluable sources of information and support to both our sales and technical staff. It is a great way to contribute to the growth of our industry and keep up with developments in the field, as well
Don’t forget to follow us:
Twitter: @TheIABM Linkedin: The IABM Facebook: The IABM
as an excellent opportunity to learn from others and to exchange experiences and knowledge.” Charlotte van Hertum, Marketing Manager, Mobile Viewpoint
“Our main reasons for joining IABM are getting useful market/technical intelligence and doing our promotion effectively. For our traditional and new business, we believe IABM’s input helps us.” Takeshi Hiraoka, Manager of Global Business Promotion Department, Broadcast & Media Division, NEC Corporation
“We joined IABM to benefit from the services at major trade shows (members’ meeting lounges and IABM TV video interviews), for networking reasons and for the market intelligence. As we are a small company we could not otherwise afford these things.” Mike Galli, CEO, Niagara Video
“SDVI joined IABM because we believe the association is in an ideal position to promote supply chain thinking in the Media & Entertainment industry. Supply chain metrics combined with virtualized infrastructures will revolutionize how content is produced and distributed to consumers. IABM can provide its members with a critically important forum to discuss the shared commercial challenges of the transition to virtualized supply chains.” Larry Kaplan, CEO, SDVI
“As Simplestream continues to grow apace and expand its footprint internationally it was clear that IABM would be a terrific resource for meeting space and networking as we attend more events. That alone justifies our membership but beyond that the industry intelligence and educational resources are a great bonus!” Sam Orton-Jay, Sales & Marketing Director, Simplestream
“We are excited to join IABM as we immediately recognise the added value IABM can bring to our business, such as business intelligence, networking opportunities and discounts for exhibiting at key tradeshows.” Anita Ghosh, Marketing Manager, Soliton Systems
“IABM came to us at a perfect time when we were strategically planning for the 2017/2018 trade show calendar. Of course, we will look forward to receiving the discounts they provide. As important, having access to member lounges will prove to be a worthy extension to our exhibiting space. The networking opportunities will also give us another outlet to communicate our business value to customers and partners.” Nancy Cramer Pingitore, VP, Sales & Business Development, N. America, ThinkAnalytics
“In a period of unprecedented change in the broadcast and media marketplace, IABM is increasingly leading the discussion between the customer base and the technology supply side. Three Media plays right at the heart of the transformation that’s taking place, so joining IABM and being part of the conversation makes compelling business sense for us. Add to that IABM’s high quality business intelligence and support services at exhibitions, and membership becomes a ‘no brainer’ for any company operating in the media technology space.” Brian Paisley, Head of Sales, Three Media
“Through various networking of IABM, we are expecting to understand the trend of the broadcasting industries in different regions. We hope it will help us with the product development that can be widely used by the broadcasting industries worldwide.” Soyeon Lee, Sales/International Sales Dept., Visual Research Inc.
“We have been in this business for 20 years. We have always felt the need of more and more information and knowledge on technology and as well in marketing. IABM membership has helped to fill this gap to a great extent. The recent initiative to provide members’ lounges at shows is a very good idea. They will provide us a much-needed, cool place to relax and interact away from the hustle of the show floor...all the best IABM team; keep it up!” Satish Aggarwal, Managing Director, Visual Technologies India Private Limited
“The reason we joined IABM is one and foremost to support the industry we all are in and we expect our membership to build our network further and benefit our employees with some good technical training.” Manoj Bhatia, Wecom Global
“Major industry events are incredibly important in generating new business across the globe. The benefits of IABM membership in this regard are invaluable.” Paul Davies, Marketing & Communications, Yospace
IABM offers attractive discounts for the major shows in the industry and for us, as participants, it’s an important point. We also intend to get value of networking opportunities, member lounges at shows and events.” Alexandra Henry, Sales Administration and Event Organizer, 3D STORM
IABM JOURNAL 49
IABM UPDATE... New Board of Directors The results of our biennial election of Board Directors was announced in July. The IABM Members’ Board is responsible for the overall strategy of IABM, setting, reviewing and changing as necessary the policies of the association, which are then implemented by the IABM Team. The Members' Board also exercises overall financial control. The membership of the new IABM Members’ Board reflects the international make up of IABM’s membership; the newly elected members are: New Directors
Dr Jörg Pohlman ARRI
Kevin Usher Avid
Nicki Fisher Clear-Com
Muriel De Lathouwer EVS Broadcast Equipment
Andreas Hilmer Lawo
Alison Pavitt Pebble Beach
Neil Maycock SAM
Esther Mesas Tedial
Anna Lockwood Telstra
David MacGregor TSL
The newly voted-in members join five remaining members (elected by the outgoing board for continuity):
James Gilbert Chair – Pixel Power
Jan Eveleens Immediate past Chair, Axon Digital Design
In addition, the chairs of the APAC and Americas IABM Members’ Councils respectively – also have seats on the Board
Dennis Breckenridge Advanced Broadcast Solutions
50 IABM JOURNAL
Michael Accardi CueScript
Marco Lopez Grass Valley
Glenn Lebrun Imagine Communications
Peter Sykes Sony
Appointed members
Graham Pitman Vice chair
Lucinda Meek IABM Finance Director
Peter White IABM Chief Executive
IABM UPDATE... ICG new member Streaming Video Alliance has received accreditation under the IABM ICG (Industry Collaborative Groups) Endorsement Program. Founded in 2014, the Streaming Video Alliance’s charter is to encourage deeper collaboration across the entire online video ecosystem, which includes the development of specifications to contribute to standards and best practices for an open architecture that will operate across the entire online video value chain. Streaming Video Alliance is currently focused on identifying issues and solutions related to open architecture, quality of experience, and interoperability. For more information, visit www.streamingvideoalliance.org. Streaming Video Alliance has published multiple specifications related to streaming video across several of its working groups, and will be releasing additional documents throughout 2017. The current publications are available on its website and range from specifications on open caching to definitions about quality of experience metrics to research on mobile video. Future documents may include watermarking best practices, video ad-quality best practices, additional open caching specifications, and a VR/360-degree video market assessment. Through liaisons with similar organizations, Streaming Video Alliance helps shape the online video standards that will drive the way future streaming services operate. The ICG Endorsement Program is a major IABM initiative – designed to encourage collaboration across a wide range of industry issues and opportunities, from best practice to standardization and interoperability. IABM’s vision is for a universally recognized framework where endorsed collaborative groups will be supported, promoted and encouraged to fulfil their potential and move forward in an open, constructive environment to the benefit of the wider industry. Streaming Video Alliance joins five other organizations in achieving IABM ICG endorsement: AIMS Alliance for IP Media Solutions; DPP Digital Production Partnership; MOS Development Group; SMPTE Society of Motion Picture and Television Engineers; and VSF Video Services Forum.
IABM GLOSSARY OF TERMS A one-stop, online knowledge base for everyone involved in broadcast and media Invaluable for understanding and keeping up to date with the technologies that make our industry tick. The Glossary is a living resource, using IABM’s own technology experts to add definitions and explanations of new developments as they happen across the industry.
Visit: www.theiabm.org
IABM JOURNAL 51
IABM UPDATE... Investing in your future Andrew Jones Head of Training IABM
IABM is committed to supporting members across all areas of their operations to give them the edge that they need to succeed. Change is a given for all of us, particularly in the technology sector; being able to meet the needs of those who use technology and services efficiently and effectively is essential.
IABM is committed to supporting its members across all areas of their operations to give them the edge theyneed to succeed. IABM has partnered with leading training providers and experts to broaden the range of training and learning opportunities available. We have extended the established training that we offer, particularly in the area of IP networking. Our sales and marketing summits were enthusiastically taken up by members last year, with many asking for more in-depth training. We’ve extended our offer to include online videos covering the basics of engaging with the broadcast and media industry and partnered with specialist sales and marketing training organizations to deliver tailored courses at discounted rates. Sales course Delivered by Sandler Training, this is a two-day workshop entitled ‘Make Profitable Sales’. Using proven techniques, attendees will learn why people really buy, and how they can sell more – and more easily, without giving away free consultancy or unnecessary discounts. Sandler Training is a global training organization with over three decades of experience. It provides training and consulting services for small to medium-sized businesses as well as corporate training for FTSE 100 companies. Digital marketing courses The digital marketing courses are delivered online by Target Internet, enabling participants to learn about and deploy a wide range of digital marketing techniques from email and content marketing to social media, SEO, analytics & data and digital strategy.
52 IABM JOURNAL
With a client list that boasts many international brands including such names as Informa, Accenture, Mercedes Benz, MetLife Insurance and British Gypsum, Target Internet has built a reputation for delivering digital marketing training that produces results using easy to understand tools and techniques. RFP and product demo masterclasses These are interactive and practical workshops, delivered by High Green Media at various convenient locations, and at customer sites for larger groups. Many salespeople dread creating responses to RFPs as much as end-users do ploughing through them. Attendees at the RFP Masterclass will learn how to create stand-out RFP responses to improve their success rate by bringing through the business benefits clearly and concisely – as well as saving time and effort. The Demo masterclass concentrates on creating compelling demonstrations built around user stories that bring to life the benefits of the solution to operations and workflow, rather than boring users with endless menus and options. Both masterclasses will help attendees stand out from their competitors at the pre-sales stage. It’s all too easy to throw away months of sales effort with a single bad demo or a common RFP mistake. The workshops will focus on shining a light on the business benefits for their prospect – the value that your product will deliver for them. For more information regarding all of our training courses please visit www.theiabm.org
IABM UPDATE... New technical courses Understanding the Broadcast and Media Industry The media and broadcast sector’s move to make full use of commercial off the shelf technology and ‘cloud’ to bring new products and services to the media has meant that new businesses, large and small, come to IABM asking for advice about engaging with our sector. Our new video course “Understanding the Broadcast and Media Industry” addresses these issues. IP and Network Essentials for Technical Sales The Tom McGann Summit, highlighted the need for our industry to engage with training and education providers to build the skillsets needed by technical operators and support engineers from established national broadcasters along with suppliers of technology and services to the Broadcast and media sector, particularly in the area of digital skills, new workflows and IP network technology. We have added an ‘IP and Network Essentials for Technical Sales’ course to our portfolio to address these issues.
IBC IP Showcase Andrew Jones will be sharing snippets from our training courses during IBC at the IP Showcase Theatre in room E106 each day throughout the show.
Apprenticeships and IABM sponsored student Students at IBC IABM will once again host nine students at IBC this year. The student’s benefit hugely from the experience, learning a massive amount about an industry that they usually know little of at the outset. More importantly the experience always leaves them hugely positive about the range of opportunities that working on the supplier-side of the business can offer all over the world (from universities in France, Germany, Russia, and Finland) at IBC this year. Our students will visit numerous conference sessions and explore the trade-show floor.
IABM has worked with a group of UK based service providers, broadcasters and media companies (Arqiva, BBC, BT Media, Baur Media, Channel 4, Ericsson and ITV) and UK universities to produce a degree-level apprentice scheme for broadcast and media communications engineers. IABM’s Head of Training, Andrew Jones, took part in the Graduation Ceremony for the Broadcast and Media Engineering Apprentices, held at the IET’s London base in June. He took part in a panel discussing technology skills, the benefits that apprentices brought to our sector and the opportunities and challenges for manufacturers and suppliers in the design and build of cutting-edge major infrastructure like BBC Cymru Wales’ all IP Broadcast Centre in Cardiff. Engineering apprentices are contracted to the BBC for three years but there is an opportunity for IABM member companies to host an apprentice who will work in their business for three months. Most apprentices make a valuable contribution to business as well as gaining experience from these placements. Apprentices graduate with a BEng degree at the end of their apprenticeship, and are free to work with the employer of their choice. To find out more please contact info@theiabm.org
IABM JOURNAL 53
IABM UPDATE – IBC 2017
We have planned a variety of different activities and events at IBC this year. Member lounges Saturday 16 September
Hall 4, Level 2 (Amtrium Lounge) and Hall 8.F54 Friday to Tuesday 8.30am – 6.00pm (4.00pm close on Tuesday)
Come along to our two exclusive, purpose built member lounges any time throughout the show. Here you can enjoy free wi-fi, purchase refreshments and network with other IABM members.The lounges are open to all IABM members and their guests.
6.00pm – 8.00pm – Emerald Room Design & Innovation Awards Reception We will be announcing the winners of our awards at a special reception.
IABM DESIGN & INNOVATION AWARDS Storage
Services Project, event or alternative product/service
Post production
Content & communication infrastructure
Playout & delivery systems
Test, quality control & monitoring
Storage
Audio System automation & control
Acquisition & production
7.30am – 9.00am Technology Advisory Board DISCUSSION At both IBC and the NAB Show, TECHNOLOGY ADVISORY IABM holds a Technology Advisory BOARD MEETING Board meeting at which members IN F O R M AT I O N are updated with the latest technology related information from the IABM. This meeting is a great opportunity to network among peers, discuss technology related outcomes from IBC and provide input for future IABM planning.
EXCLUSIVE INDUSTRY
U ST R Y
54 IABM JOURNAL
E OF THE I TAT
ND
7.30am – 9.15am – The Forum State of the Industry Conference: Technology and business transformation Where is the smart money being spent, how much, who’s spending it and on what technology? What's the outlook and how can you get ahead in this rapidly transforming industry?
IABM S
Friday 9 September
INSIGHT AT IB C 2017
NETWORKING
Tuesday 19 September
Brought to you by AIMS and IABM – the IBC IP Showcase. Supported by the AES, AMWA, EBU, SMPTE and VSF, the IP IShowcase will feature real-world demonstrations of interoperation between a large number of different manufacturers’ IP system components, all based on the JT-NM interoperability roadmap which underpins AIMS’ collaborative approach. The IP Showcase can be found in room E106.
P L ANN I NG
The IBC IP Showcase
IABM UPDATE â&#x20AC;&#x201C; IBC IABM DESIGN & INNOVATION AWARDS Storage
Services Project, event or alternative product/service
Post production
Content & communication infrastructure
Shortlist 2017 Acquisition and production n n n n
Brainstorm Multimedia EVS Hexaglobe Make.TV
Post production n n n n
Avid Digital Anarchy VSN ZOO Digital
Content and communication infrastructure n n n n
Artel Video Systems Aspera Imagine Communications Signiant
Audio n n n n
Lawo Sonifex Suitcase TV Telos Alliance
Storage n n n n
Ardis Technologies EditShare Facilis Technology Object Matrix
System automation & control
Acquisition & production
n Datavideo Technologies n NeuLion n Simplestream
Test, quality control and monitoring n n n n
Conviva MOG Technologies PHABRIX Qligent
Services System automation and control
n n n n
Storage
Audio
Playout & delivery systems
Test, quality control & monitoring
Dalet Merging Technologies Skyline Communications SpotX
Playout & delivery systems
n n n n
Collabrik Edgeware TSL Systems ZOO Digital
Project n n n n
Aperi Deluxe Evertz Nevion
n Advantech Winners for each category will be announced at our awards ceremony at IBC on Saturday 16 September. All 10 winners will then be put forward for the prestigious Peter Wayne Award, with the final result announced at IABMâ&#x20AC;&#x2122;s Annual International Business Conference in December 2017.
IABM JOURNAL 55
Help your customers
Strategic Strategic | Technical Te Technical | C Creative reative
UNLEASH THEIR IMAGINATION
14-16 JAN 2018 DUBAI WORLD TRADE CENTRE
Influential buyers & creative minds from across the Middle East, South Asia & Africa
13,000+
1,000+
900+
130+
100+
satellite, broadcast & creative media professionals
pre-arranged meetings
exhibiting brands
countries represented
hours of inspiring content
Full immersion features for 2018:
· The Airwaves
· Tech Innovation Startup Zone
· Action-Packed Location Tours
· Script to Screen in 48
· CABSAT Beats
· Indie Film Funding Meet-Up
· Content of the Future
· Acoustic Dialogues
o lear learn mor e about wha To T more what's att this year's CABSA CABSAT BSA AT T or book your stand t's going on a contact the team, cabsa t@dwtc.com contact cabsat@dwtc.com @CABSA ATofficial
Organised by
Official Media Partner
TECHNOLOGY TECHNOL OLOGY INTELLIGENCE FOR THE SATCOM SATCOM MARKET K T
Official Airline Partner
Official Travel Partner
Official Courier Handler
Official Publications
Official Publisher
IABM JOURNAL 57
O TO RD D ER AY !
Broadcast and Media Technology
GLOBAL MARKET VALUATION & STRATEGY REPORT
A collaborative initiative with the technology vendors and service providers in the media technology sector The authoritative reference on market sizing, segmentation, and forecasting because it is based on the actual sales results of the technology vendor and service providers An independent report produced without influence from the commercial motivations of covered companies or report purchasers A timely reference on both the performance of the sector and the developments impacting sector performance
IABM DC DIGITAL MEDIA MARKET INTELLIGENCE
A comprehensive review of the entire media technology workflow, covering over 150 product and service categories and over 3,000 vendors and service providers A global evaluation of the media technology sector, harmonizing regional and product differences into a common framework Widely referenced by media customers, institutional investors, industry press, technology vendors, and service providers Available for immediate delivery
ORDER TODAY www.iabmdc.com