Seller Select // Garry Packer

SELLER SELECT MARKETING PLAN

Experience the HUNT ERA Advantage

MARKETING CONSULTATION

GARRY PACKER

Licensed Associate Real Estate Broker

Direct: 518-421-7331

Office: 518-831-0300

Email: garry.packer@huntrealestate.com

Web: startpackingpacker.com

1750 Route 9 Clifton Park, NY 12065

MY PROFESSIONAL EXPERIENCE

GARRY PACKER

Garry began his career in real estate in August 1989, and a year later, became Rookie of the Year for his real estate company at the time - a top honor for a new sales professional. Since then, he has sold hundreds of homes throughout the Capital District and is a multi-million dollar producer.

It is Garry’s goal to do everything he can to work with his clients and ensure their success, whether in buying or selling a home. His favorite example is when he dressed as Abe Lincoln at his own open house to sell a 150 year old farmhouse. The property ended up getting additional marketing exposure on the local Channel 6 news broadcast, where reporters picked up the story of this unique technique to sell a home.

A resident of Glenville since 1985, Garry lives with his wife, Patti. In addition to being a real estate professional, Garry is a certified graphologist, also known as a handwriting specialist. Garry is also active in the community as a Glenville Rotarian, an ambassador for the Capital Region Chamber of Commerce, and as a volunteer in playing piano at local nursing homes. He is one of the three founders and board members of the Capital Region Veteran Park, a unique park covering 11 counties in upstate NY that has a memorial, café, historical museum, and facility to help veterans with employment and other needs.

For all your real estate needs in the Capital Region and beyond, reach out to Garry today.

SATISFIED CUSTOMERS

L & L Harvey

“Thank you very much for you help and guidance in our new home purchase Your professionalism and concern were greatly appreciated.”

W & R Jorgensen

“To whom it may concern, we would like to take this opportunity to write a testimonial of recommendation for Garry Packer, who has represented us in the sale of our home.

We have found him to be extra ordinary compared with other real estate agents in his sincerity, cooperation and aggressiveness to the cause and friendliness. We also found that he has and uses exceptional inabilities. We would highly recommend him on an overall basis for anyone.”

M Kelly

"

We listed our house through Garry. He assisted us in any way possible from the very start of our association. Throughout the whole listing to sale process. Garry kept in close touch with us. He returned our calls promptly and kept us well informed at all times. We have bought and sold a few houses previously, but this time we received much more service than we had ever gotten before from our real estate listing person.

With regard to details after the sale and before closing, Garry helped us in many ways, including coordinating and and date of settlement with our attorney and the purchasers and their agent. He bought us lunch one day while we packed; physically helped with packing another day; transported goods to a local non-profit organization for donation; and put us in touch with a mover who assisted us during the last hours so we could get all our belongings our before settlement. All of this accomplished with professionalism, enthusiasm and unflagging good humor on Garry's part. This was the best experience we have ever had with a real estate listing agents.”

SATISFIED CUSTOMERS

E Brown

“I am writing to express our appreciation to Garry. His enthusiasm, knowledge and hard work helped us to sell our first home and find our perfect new home. If in the future we look to move again, we will be calling Garry. He is not just efficient at his job but he is wonderfully personable”

D Graves

“

This is to inform you that it has been a great pleasure to work with Garry Packer during the selling of my house. He has been most helpful in providing me with suggestions on how to prepare the house for sale and informing me the progress that was being made. Also, I appreciate his integrity, honest and being forthright in the decisions that were made in connection with the sale. I highly recommend Garry Packer as a realtor to anyone that is interested in selling a house I have been recommending him to friends and other people of whom I have had contact.”

E Dalsandro

"Garry Packer was recommended to us by a business acquaintance , and from our first meeting, we felt that he would be the person we could trust to handle a situation that was very difficult for us. Needless to say Garry lived up to, and far beyond , our expectations. Garry is the ultimate professional. His work ethic and professionalism are exemplary. He kept us up to date on all matters concerning showings, and never failed to return a phone call in a timely fashion. Garry is a people person and makes you feel that your satisfaction is his ultimate concern, which comes easily because he really does care.”

SATISFIED CUSTOMERS

SATISFIED CUSTOMERS

SIX STEPS TO SUCCESS

ONE Understanding your goals

TWO Preparing your property for sale

THREE Implementing your Seller Select marketing plan

FOUR Determining the pricing strategy

FIVE Creating a seamless experience

SIX Expert negotiation & transaction management

STEP ONE UNDERSTANDING YOUR GOALS

• Why have you decided to sell?

• Are you looking to buy another property?

• When would you like to close?

• What are your expectations?

STEP TWO PREPARING YOUR PROPERTY FOR SALE

You only get one chance to make a first impression.

You want your home to sell quickly and for the highest amount possible. Utilizing our Setting the Stage preparation guide will ensure your home is presented at its best. It details how to:

• Enhance your curb appeal

• Unclutter and organize your interior

• Direct attention to your property’s best features

• Design a flow for showings

Home Warranty

To attract more buyers, consider offering an American Home Shield Home Warranty to assure them that the home is covered for the first year of ownership.

STEP THREE

IMPLEMENTING YOUR SELLER SELECT MARKETING STRATEGY

Enhanced Web Presence

Comprehensive Just Listed Campaign

Targeted Open House Promotions

Professional & Prompt Lead Handling

HUNT Hotline Lead Capture System

Powered by ShowingTime

Strategic Partnerships

HUNT Distinctive Properties

Step THREE continued

ENHANCED WEB PRESENCE

Featured presentation on HUNTrealestate.com, your Sales Professional’s website, the local MLS website and exposure on the most highly-trafficked real estate search engines, including:

• Zillow

• Trulia

• Realtor.com

• Homes.com

Step THREE continued

ONLINE MARKETING

A complete online marketing campaign for your property, powered by the HUNT Digital Listing Center:

• Property Website

• Single & Double-Sided Property Flyers

• Property Brochures

• Email Blast Postcard

• Printed Postcard

• Virtual Tour

• YouTube Video

Step THREE continued

COMPREHENSIVE JUST LISTED CAMPAIGN

The moment your home is listed, your marketing campaign begins with targeted digital advertising:

• Display ads on Facebook and across hundreds of websites

• Geo-targeted to be seen by local prospects

• Behaviorally targeted to specifically reach real estate intenders

• Daily reporting shows how many people are viewing your property

Step THREE continued

PROSHOW POWERED BY SHOWING TIME

Staffed by live operators seven days per week, ProShow is the most effective system for showing your home.

• Tracks and catalogs all of your home’s showing appointments

• Collects agent and buyer feedback after they view your home

• Identifies buyers already in the market looking at similar properties

• Arranges your showing preferences to accommodate your schedule

STRATEGIC PARTNERSHIPS

35 Countries Worldwide

ERA Real Estate:

• HUNT is the #1 largest ERA affiliate in the nation

• Expanded Marketing Reach:

2,286 Offices Worldwide

36,109

Sales Professionals Worldwide

23,129 International Sales Professional

1. Understand Local Market Conditions

Inventory, Average Days on Market, Price/Square foot

STEP FOUR THE 4 STEPS OF PRICE STRATEGY

Pricing Right

While you and your HUNT Sales Professional will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you will miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

2. Compare Properties

Condition, Location, Size, Property Features

3. Determine Window

of Opportunity

Price Accurately: The majority of offers are received near the beginning of the listing period

4. Determine Listing Price

Create a pricing strategy that will encourage buyer offers

STEP FIVE CREATING A SEAMLESS EXPERIENCE

Complete Homeownership Services

Through our core businesses you can buy, sell, finance, insure and maintain your home all under one roof.

HUNT Mortgage

Pre-qualification of prospective buyers

Low Rate Guarantee for your next home loan*

Network Title Agency

Title search services

HUNT Insurance

Complete line of property and casualty policies

HUNT Homeowners Club

Our comprehensive benefits program featuring our exclusive Moving Concierge and access to our preferred home services vendor network

Step FIVE continued

HUNT RELOCATION SERVICES

Your buyer could be coming from around the corner or around the globe. We reach more buyers with information about your property through our award-winning Relocation Department and its affiliation with the CARTUS®, the world’s largest relocation management company.

• Ranked in Top 1% of all relocation brokers nationwide

• Exclusive Principal Broker membership in Cartus

• Moving out of the area? Get complimentary referrals to qualified service providers in your destination market

STEP SIX TRANSACTION MANAGEMENT & NEGOTIATION EXPERTISE

Follow through from listing to sale – and beyond

We will keep you constantly informed on all activity surrounding the marketing of your property.

• Feedback on showings, lead generation, advertising, and pricing conditions

• Detailed reporting on inbound prospect inquires and customer reactions

• Evaluate offers and negotiate best price and terms

• Facilitate inspections

• Coordinate closing date, time, location and contacts

• Monitor buyer financing and home appraisal

• Follow up on details

• Review closing statement

• Close the sale

Step SIX continued

MANAGING THE TRANSACTION

PRE-SALE

(Consultation & Planning)

• Comparable Market Analysis

• Review Seller Select Marketing Plan

• Property Photos Taken

• Open House Scheduled

• HUNT Yard Sign Installed

FOR SALE

(Execute Marketing Plan)

• Listing Placed on MLS & HUNTrealestate.com

• Distribution to Partner Websites

• Online Marketing Launches

• HUNT Digital Listing Center

• HUNT Hotline

• ProShow Sets Appointments for Brokers & their Buyers

• Continually Monitor & Analyze Marketing Plan

• Review Offers & Negotiate with Buyer

SALE PENDING

(Complete Settlement Process)

• Get Approvals from Attorney

• Deposit Buyer’s Earnest Money

• Title Search with Network Title

• Review Inspections and Disclosures

• Complete Repairs with HUNT Homeowners Club

• Final Inspections with Buyer and Seller

• Remaining Funds Deposit into Escrow

• Record Deed of Title with Network Title

SOLD

o Facebook Boosted Ad & Geo-Targeted Digital Ads

o ePostcards, Custom Property Website

o YouTube Video, Virtual Tour

o Facebook Posts & Property Brochures

o Agent Presents Offers

o Negotiate Offer and Counter Offer

o Reach Final Agreement

Step SIX continued

EXPERT NEGOTIATION

Protecting your interests from contract

• Negotiate the sale price and terms with the purchaser and buyer’s agent

• Manage the entire transaction coordination inspections; attorney, mortgage and title services

unless we deliver on our mutual goal of selling your home under terms and conditions that are acceptable to you. If at any time we do not live up to what we represent, we will release you from the listing agreement without question.

“Thank you for giving us the opportunity to help you achieve