the 2012 state of inbound marketing
12
blogs had the highest instance of being reported as “below average cost.” 52% of companies who blog indicated leads from this channel were “below average cost.” trade shows, direct mail, and telemarketing were most frequently ranked as more expensive.
52%
of companies who
indicated leads from this channel
bloG
cost
below AVeRAGe. above average Cost perPer lead, Above Average Cost Lead, % RespoNdeNts by leAd cHANNel
46%
% Respondents by Lead Channel
% of Respondents
40% 26%
26%
25%
20%
14%
14%
10%
0% Trade Shows
Direct Mail Telemarketing
the 2012 state of Inbound marketing
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PPC (Paid Search)
SEO (Organic Social Media Search)
Blogs