FALL 2009 Issue
College of Business Administration Newsletter Welcomes Students & Faculty to Fall Semester
Message From the Dean Aloha! The College of Business Administration has implemented a number of changes in response to the economic downturn while the national economy is struggling to recover from the shock of recession. We now have two newly formed departments and we are currently redesigning our website to reflect these changes. In addition to the MBA program, our College now includes the Master of Arts in Human Resources Management (MAHRM), the Master of Arts in Organizational Change (MAOC), and the Master of Science in Information Systems (MSIS). These programs are perfect complements to our MBA program and provide prospective students with multiple educational paths to choose from when they are considering a graduate degree. A recent national study has identified “hot areas” where there will be high demand for employees with master‟s degrees in the near future. The top U. Aytun Ozturk Dean six on this list include: consulting, health care, information technology, finance, environmental practices and government/public sector. Students at HPU are fortunate to have all of these options available to them in the graduate programs offered by the four colleges. Our MAOC program attracts employees from a number of large organizations including Booz Allen Hamilton, because it offers a number of courses in consulting and prepares our graduates to manage change in any type of organization, whether for profit or not-for-profit. MAOC courses are available online or in the classroom and taught by faculty who have several years of corporate experience in addition to holding doctoral degrees in management. It‟s no secret that companies are constantly being bombarded with all kinds of information growing at an exponential rate. So how do you make sense of the pertinent information available and manage the employees developing the technology that allows us to collect, store and process the vast amounts of information needed to run a viable business? The MSIS Program at HPU allows its participants to master the skills that are absolutely necessary to become a successful manager in the information technology field. Much like the other three graduate degrees offered by the CBA, the MAHRM degree arms our students with tools that are applicable in all organizations, no matter how large or small they are. The strength of an HR department can determine an organization‟s future— either help the company prosper or be the cause of its demise. HPU‟s MAHRM program enables its students to understand and develop the skills necessary to become successful managers in the HR field. In addition to the graduate program in HR, we also offer a professional certificate that is available for students with a baccalaureate degree who would like to keep current in the field. This issue of the CBA newsletter highlights some of the developments in the college and I‟m confident that all of these changes will strengthen our programs further and allow us to prosper. I wish all of you a productive and successful Fall semester.
Mahalo!
U. Aytun Ozturk, Ph.D. Dean of College of Business Administration Hawai„i Pacific University
Hawai‘i Pacific University College of Business Administration Editors: U. Aytun Ozturk, Ph.D. Penny Pence Smith, Ph.D.
Administrator: Liane Wong
Inside this issue: CBA Highlights
1
HPU Student Receives Student Achievement Award
1
HPU Marketing Students Offer Their Services
1
IS6120 Student Projects
2
HPU‟s Supports the Step Up Diploma Project
3
HPU Faculty & Korean International Relations
4-5
Global Professional in Human Resources
6
HPU Graduate Appointed to Lead Recruitment in International Admissions
6
CBA at Faculty Scholarship Day
7
Voice of Business in Hawai‟i
7
Martin & MacArthur CEO Speaks of Growth
8
Alumnus Shares Success
8
Organizational Change and Development Conference
9
Upcoming Events
9
Faculty Highlights
10
Alumni Updates
10
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College of Business Administration Newsletter
College of Business Administration Highlights College of Business Administration now consists of two departments. The Department of Financial Economics and Information Systems, under Associate Dean Dr. Warren Wee, houses Accounting, Economics, Finance, Information Systems and Management Sciences programs. Dr. Penny Pence Smith is Chair of the Department of Management and Marketing which houses Human Resource Management, Management, Marketing, Organizational Change, and Travel Industry Management programs. This restructuring enables us to build on the synergy created by bringing together closely related management programs and enables our faculty to collaborate on joint projects that transcend multiple subject areas. In September we welcomed EMBA III cohort to HPU. This year‟s class is as diverse as our past cohorts and includes engineers, doctors, middle to upper level managers and executives from a number of companies in Hawai‟i. The College of Business Administration will begin offering MBA and MAOC courses on the military bases and online on an accelerated calendar, i.e. 4 ten-week terms per academic year effective Spring 2010. This will help the CBA expand its reach to potential students which is consistent with our strategic plan.
Dr. Dan Flood meets the new Executive MBA III students at the September retreat at Turtle Bay Resort. Twenty new students have begun their 18-month learning curriculum.
HPU Student Receives Student Achievement Award Cody C. Baretta received the first annual Wall Street Journal Student Achievement Award for the Department of Financial Economics and Information Systems at Hawai‟i Pacific University . A small award ceremony was held a the CBA, organized by Dr. John Karbens, Associate Professor of Accounting and Finance, where Cody was presented his award by Peter Eliason, WSJ Representative. Congratulations to Cody as the first HPU student to achieve this honor. Cody Baretta, Dean Ozturk, Peter Eliason
HPU Marketing Students Offer Their Services Students in Hawai‟i Pacific University„s graduate-level Integrated Marketing course have been working with Hawai‟i businesses and non-profit organizations to help develop their marketing programs. In the last ten years, the class has written marketing plans for over 75 companies, including Zippy‟s, Waikiki Beach Walk, Maui Brand Sugar, Wahoo‟s Fish Tacos, Waikiki Aquarium, Vera Wang Boutique, and The Hawai‟i Theatre. The students not only develop strategies, but also create or redesign promotional materials and advertising, public relations strategies, or suggest new niche markets and how to pursue them. They‟ll look at web marketing, pricing, sales, location, customer service, packaging, direct mail and other marketing tactics. Companies interested in taking part in the program can contact the College of Business Administration.
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IS6120 Students Completes Hanaholo and the HDOT Projects IS6120 students, under the direction of Dr. Cathrine Linnes, Assistant Professor of Information Systems, gained real-world experience working on projects for the local community. The Hanaholo website project in Hawaiian translates to “speedy work” and was inspired by the European website MyHammer.com. The website facilitates communications between the tradesman and handyman in easy and convenient ways by creating a platform that allows them to quote on jobs posted by clients. Users have the opportunity to get free job leads, which they can bid on or ignore according to their specific circumstances.
Left to right: Mr. Miodrag Radojevic, Mr. Sulaiman Alaswas, Mr. Ilan Kariv, Mr. Daniel Peters, and Mr. Daniel Charlet.
The website itself was hosted off site by Bluehost.com. The service-dependent portions of the website were coded in PHP. This coding was "from scratch" and does not require any particular software development tools other than a text editing program. All of the operational data required for the site to run is retrieved from a MySQL database. The creation of tables and all other pertinent database building and editing tasks is carried out via the use of MySQL management programs such as phpMyAdmin when only web access is available, or MYSQLyog in a more prepared environment. The layout of the web page was built around skeleton elements created from scratch, placed and edited through the use of the Adobe CS4 Dreamweaver. Most page design elements were carried out through the use of Cascading Styling Sheets (CSS) and form validation, through AJAX. A second team assisted Intergraph Corporation (INGR) in creating a new system for the Hawai‟i Department of Transportation (HDOT), Highways Division, to access and manage its data more effectively. The project team utilized Oracle Database 10g Express Edition as requested by the client. The system employ a 3-tier client-server architecture in which user interface, functional process logic, and data access were developed on separate platforms. The system allows authenticated users to view sidewalk data on an Intranet site which allow selected users to modify the database via the Mr. Husain Almansour, Mr. Asaad Algarni, Mr. Teza Han and Jian Qin Mai web interface. Modification of the database included adding new data, and deleting and editing the existing data. Constraints were implemented in the system, and pick-lists were used to reduce the chances of users entering invalid data. With the system created by HPU‟s team of student, HDOT will gain new desired functionality for its Portal. Furthermore, HDOT will increase efficiency and effectiveness in design and construction of the public highway infrastructure because the information that it is based upon will be more precise and reliable.
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College of Business Administration Newsletter
September/October
HPU’s Supports the Step Up Diploma Project Dr. John Kearns, Hawai‟i Pacific University Vice President of Academic Affairs has received a Board of Education Award from BOE Vice Chair and CBA‟s Dr. Lei Ahu-Isa for HPU‟s Involvement with the Step Up Diploma Project. The “Step Up Campaign” is a joint project of Board of Education members, officials from the Department of Education, the University of Hawai‟i, and Hawai‟i Pacific University. The campaign encourages students to sign up for the Board Recognition Diploma so they will be better prepared for college and a career. The diploma, also known as the “Step Up Diploma,” will be awarded to the graduating classes of 2013 and beyond. It includes more challenging classes in math, science and writing, and requires students to complete a senior project.
Dr. Lei Ahu-Isa with Dr. John Kearns
"Today‟s campaign launch shows that our educators, students and businesses agree that raising academic achievement is not an option," said Board of Education Vice Chairperson Dr. Lei Ahu Isa. "It is a necessity."
The University of Hawai‟i at Manoa, Chaminade University and Hawai‟i Pacific University, are institutions which will all accept high school graduates who earn a Board Recognition Diploma.
Dr. Lei Ahu-Isa
Several business and organizations also supporting the Step Up Campaign: Kamehameha Schools, which will offer a “Kamehameha Scholars Recognition Diploma Incentive” to all students who complete a Board Recognition Diploma, and provide them with additional funds through the Kamehameha Scholars Merit Scholarship program. The Hawai‟i Carpenters Union which has pledged to waive its entrance math exam when applicants present their Board Recognition Diploma during an open enrollment for the Hawai‟i Carpenters or Drywall Apprenticeship Program. City Mill which has waived its pre-employment math test for Board Recognition Diploma recipients, allowing them to move straight to the interview phase. The Boys & Girls Club that has included completion of the Board Recognition Diploma among its criteria to award Youth Education Enrichment Scholarships. The Fukunaga Scholarship Foundation which will require students to have a Board Recognition Diploma to be eligible for an award beginning with the Class of 2013.
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College of Business Administration Newsletter
HPU FACULTY & KOREAN INTERNATIONAL RELATIONS Dr. Jerome Agrusa, Asia Pacific Tourism Association Annual Conference (APTA) Dr. Jerome Agrusa, Professor of Travel Industry Management, was the Paper Review Chairman for the 15th Asia Pacific Tourism Association Annual Conference held in Incheon, Korea. Dr. Agrusa reviewed over 200 research paper submissions. Recently awarded the prestigious Fulbright Senior Specialist Grant, Dr. Agrusa has published more than 100 research articles and conference papers, and has presented his research in more than 25 different countries. His work has been cited in numerous newspapers and magazines including The Wall Street Journal, The New York Times and Forbes Magazine. Dr. Agrusa, (center) at the 15th Asia Pacific Tourism Association Annual conference in Incheon, Korea.
At the APTA conference, Dr. Agrusa co-authored several publications and presented his research, titled “What Does Paradise Do When Recession Hits.” Moreover, Dr. Agrusa served as the MC for the conference as well as a Keynote speaker. Keynote Address The 8th Asia Pacific Forum (APF) for Graduate Students Research in Tourism Conference, Role of Hospitality and Tourism in Globalization, July 7-9, 2009. Seoul, Korea Dr. Agrusa presenting his research “What Does Paradise Do When Recession Hits.”
PUBLICATIONS Refereed Articles in Journals Agrusa, J., Lema, J., Kim,S., & Botto,T. (2009) The Impact of Consumer Behavior and Service Perceptions of a Major Sport Tourism Event. Asia Pacific Journal of Tourism Research. Vol. 14, No. 3. pp 267-277. Refereed Articles in Conference Proceedings Agrusa, W, Lema, J,. Agrusa, J., (2009) Tourists Perception of Hawaiian Culture into the Tourism Experience. 15th Asia Pacific Tourism Association Annual Conference, Incheon, Korea pp. 516-519. (ISSN: 2092-5549)
Dr. Agrusa with Mayor An, the Mayor of Incheon, Korea Honolulu 's sister city and the 4th largest city in Korea.
Continued on Page 7
September/October
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Dr. Agrusa was also presented with an award at the 2009 IAPTA Conference by the City of Incheon. Through his leadership in research, Dr. Agrusa has also helped Hawai„i Pacific University‟s Travel Industry Management Program (TIM) gain international recognition. It has been ranked 59th in the world by leading tourism research journals over the past five years (January 20042009), according to a study conducted by the College of Charleston-South Carolina. Dr. Agrusa (Left) presented with an award for reviewing the conference papers and being in charge of the conference proceedings.
Dr. Justin Cho, APTA Presentation Dr. Justin Guk Hyun Cho, Associate Professor of Management also attended the APTA conference where, he presented a research paper "The Influence of South Korean Television Dramas on Hawai‟i Residents‟ Perceptions of South Korea as a Potential Tourist Destination." Kim, Y., Cho, G, Agrusa, J. & Zimmerman, L. (2009) The Influence of South Korean Television Dramas on Hawai’i Residents’ Perceptions of South Korea as a Potential Tourist Destination. 15th Asia Pacific Tourism Association Annual Conference, Incheon, Korea pp. 124-128. ( ISSN: 2092-5549) APTA Conference
Dr. Randall Chang, Visiting Professor at Kwangju, South Korea Dr. Randall Chang spent June and July in Kwangju, South Korea, as visiting faculty in the MBA program of Chonnam National University (CNU). CNU is located in the southern tip of Korea and its total enrollment is 40,000 students. Professor Chang says that he enjoyed teaching at the beautiful campus and experiencing the culture from a part of Korea not frequently visited by tourists and foreign business people. Dr. Chang taught a course in “Management of Financial Institutions.”
Chonnam National University
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College of Business Administration Newsletter
Global Professional in Human Resources Dr. Cheryl Crozier Garcia, Associate Professor of Human Resource Management and program chair of the MAHRM program, recently earned certification as a Global Professional in Human Resources (GPHR). Dr. Crozier Garcia is the first HR professional in the state of Hawai‟i to earn this certification. She received her MBA in HRM in 1988 from HPU. She is also a certified Senior Professional in Human Resources. The certification, awarded by the HR Certification Institute, signifies that Dr. Crozier Garcia possesses the theoretical knowledge and practical experience in international human resource management necessary to pass a rigorous examination demonstrating a mastery of the body of knowledge in the field. The HR Certification Institute awards two other levels of certification: Professional in Human Resources (PHR) and Senior Professional in Human Resources (SPHR). “Today, more than 98,000 HR professionals hold a certification from The HR Certification Institute which demonstrates a mastery of key HR principles,” said Executive Director Mary Power, CAE. Dr. Cheryl Crozier Garcia, earns first certification as a global professional in Human Resources.
To become certified, an applicant must pass a comprehensive examination and demonstrate a strong background of professional human resource experience.
The HR Certification Institute is the credentialing body for human resource professionals and is affiliated with the Society for Human Resource Management (SHRM), the world's largest organization dedicated exclusively to the human resource profession. The HR Certification Institute's purpose is to promote the establishment of professional standards and to recognize professionals who meet those standards.
HPU Graduate Appointed to Lead Recruitment in International Admissions Hawai„i Pacific University, Business Administration graduate Mickey KromannJensen has been named Assistant Director of International Admissions at HPU. Kromann-Jensen will provide leadership and direction for the recruitment, admission, and enrollment of students from northern Europe. Before joining HPU, Kromann-Jensen was a management consultant for Honolulu-based Hospitality Advisors, and prior to that, a media consultant and entrepreneur in the advertising industry in Denmark. He has also worked as an assistant project manager for Vilnius College in Lithuania.
Mickey Kromann-Jensen Graduated with a BS in Business Administration in Travel Industry Management from HPU in 2006.
“I look forward to strengthening HPU‟s position and recognition in the northern European countries, to achieve the objectives of HPU and ensure a culturally diverse student body,” Kromann-Jensen said. “As markets change all the time, it‟s vital that we, as an international learning institution, adapt to changes in the global environment to better serve our students and the community. Our continuing presence in the international markets will make that happen.”
September/October
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CBA at Faculty Scholarship Day CBA Department Chair for Management and Marketing, Dr. Penny Pence Smith, presented a research study on physician-patient communication at the fall HPU Faculty Scholarship Day at the Hawai‟i Loa Campus. A collaborative study between Dr. Smith and MACOM graduate Andrea Ciletti, the current research is the fourth in a series initiated two years ago. The research has tracked the need for tools and techniques to increase the efficiency of the first provider-patient exchange/visit, potential techniques valued by the providers, empowerment of the patient with the use of a standardized on-line questionnaire/tool, and now acceptance of that tool by the actual diagnosing doctor or provider. Currently under managed care reimbursement requirements and restrictions, many primary care doctors may only spend 10-20 minutes with a patient. Research has shown that a minimum of 30 minutes discussion between provider and patient is necessary to discover all pertinent information to make a successful and accurate diagnosis. Previous research in this particular Dr. Penny Pence Smith study has shown that most front line healthcare providers (physicians, physician assistants or nurse practitioners) feel hampered by the managed care time restrictions and that such as well-researched and proven scripts might be helpful to them. Ms. Ciletti‟s study, the third phase, suggested that patient preparation prior to the visit may be beneficial to the outcome and that patients would be wiling to use a standardized form to prepare. Dr. Smith‟s current phase of the study focuses on the provider‟s willingness to use, and opinion of, the same standardized form. Final results will be available in the spring. Hawai'i Pacific University's FALL 2009 Faculty Scholarship Day, was held on Thursday, September 3, 2009 from 8:00 a.m. - 1:30 p.m., at the Hawai'i Loa Campus. TLC administers and a Faculty Assembly committee plans the twice yearly event which provides a venue where faculty share their research, scholarship, teaching practices, and community work to colleagues and graduate students.
Voice of Business in Hawai’i Dr. Mark Lane, Associate Professor of Finance for the CBA, was recently featured as the Chamber of Commerce of Hawai‟i‟s Voice of Business in Hawai’i. Dr. Lane‟s seminar titled, “5 Effective Strategies to Help Your Company Compete NOW” was held on September 30, 2009 at the Small Business Resource Center. As the Voice of Business in Hawai‟i for the month of September, he presented to small business owners new and effective ways to not only sell their product, but bring in additional revenue and offer cost-effective solutions. The seminar provided several effective strategies that every company could use to compete in the emerging "new" economy. The lecture included case studies of local successful companies and a 30 minute Q&A. The FOCUS ON features trainings that provide small businesses with information on current, innovative, and effective strategies, tools, and programs that can help them adapt to the dramatically changing business landscape and support their success and growth. Dr. Lane specializes in entrepreneurial finance and startup related activities.
Dr. Mark Lane
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College of Business Administration Newsletter
Martin & MacArthur CEO Speaks of Growth and Profit in Tough Times The Pappas Entrepreneurial Series at Hawai„i Pacific University recently hosted Michael Tam, CEO of the Hawaiian fine hardwood furniture company Martin & MacArthur; and Boris Huang, a local artist and alumnus of the HPU Master of Business Administration degree program. In “Growth and Profitability in Tough Times: The Story of Martin & MacArthur,” Michael Tam, a native of Maui, spoke of his entrepreneurial vision for preserving Hawai„i‟s heritage and culture and how he has embarked on growth and expansion in tough economic times. Michael Tam, CEO of Martin & MacArthur, speaks to HPU students, faculty and staff about his entrepreneurial vision and his business rationale of what to do in an economic downturn.
Tam discussed his business rationale, and the steps he is taking for brave strategic action that challenges the assumptions of what businesses must do in an economic downturn.
Tam said he believes that as long as a company has good bones and soul, it will turn around. “We must keep dreaming and looking for opportunities.”
HPU Alumnus Shares in Martin & MacArthur Success Boris Huang, local artist and HPU MBA alumnus, was discovered by Tam as part of their effort to bring in local artists and craftsmen into Martin & MacArthur stores. Huang creates feather leis, which are sold at Martin & MacArthur. At one time he was a member of the Pappas audience. “It was me sitting in the crowd, and it was the opportunity to attend a Pappas event that got me out in the business world,” Huang said. “As students, we can learn a lot in the classroom, but there is also so much to be learned from business men and women who are actually out there.” Marilyn and Jim Pappas have made the Pappas Entrepreneurial Series possible with their generous sponsorship. Their contribution enables students to meet entrepreneurs and gain insights for developing entrepreneurial skills and mindset that are essential for success. For more information about the Pappas Entrepreneurial Leadership Series or the HPU Entrepreneurship Center, visit the website: www.hpu.edu/entrepreneurship.
Boris Huang shares his experience as a student and the opportunity to learn from business men & women.
September/October
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Organizational Change and Development Conference The Annual Organizational Change and Development Conference was held on September 3rd and 4th on the Downtown Hawai‟i Pacific University Campus. Organizational change professionals, MA/ OC graduate students, faculty, and Southern Cross University doctoral candidates participated in engaging presentations and discussions relevant to the field. Panels of experts from SCU and HPU discussed research with the participants. Speakers included change leaders Colonel Brian Mace, Ted Peck, Dr. Arthur Whatley, Dr. Larry Zimmerman, Gui Albieri, and Dr. Tusi Avegalio.
Mike Evans from SCU speaking at the conference.
Doctoral candidates from SCU provided updates on their research. Dr. Dick Ward, MA/OC Program Chair, stated that participants traveled from the US Mainland, the Pacific Islands, Asia, and Australia.
Upcoming Events Disney visits HPU Nov. 5 (Thur), 12:30-1:30 pm, FH 611 Contact Career Services Center (CSC) for more information. Breakfast @Outrigger Nov. 19 (Thur), 8-10am, Outrigger Contact TIMSO (via campus pipeline) for more information. MBA Club of Hawai’i Nov. 19 (Thur), 4-5pm, Warmer Auditorium Guest Speaker: Mr. Allen Doane, CEO of Alexander & Baldwin
Hawai’i Society of Business Professionals and MBA Club of Hawai’i presents “Thrive with a New View on Leadership!” Guest Speaker: Grace Keohohou, President, Direct Selling Women’s Alliance (DSWA) Nov. 19 (Thur), 11:30-1:30am, Hawai’i Prince Hotel Registration Forms Available at www.HSBP.biz $32 for HSBP and HPU MBA Club Members $38 for Guests and Non-Members
Hawai‘i Pacific University College of Business Administration
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Faculty Highlights Dr. Brett Saraniti won the teacher of the year award for all core courses at INSEAD where he was a visiting professor last fall. INSEAD was recently ranked the #5 MBA program in the world by the Financial Times. Congratulations Dr. Saraniti! Dr. Penny Pence Smith lead a team of workshop presenters at the American Association of Dental Editors in Waikiki on September 30, to educate them on the professional use of social media and electronic communication. We did a survey to find out, of their 218 members, who is already using the “new” media. The workshop then dealt with how to plan and implement an organizational communication program incorporating new media. Dr. Ernesto Lucas will be presenting his paper “The Demand for and Prices of Single Family Dwelling Units in Hawai‟i,” at the annual conference of the International Academy of Business Economists in Las Vegas, Nevada on Oct. 18-21 at the Plaza Hotel Casino. The same paper has been accepted for publication with the Review of Business Research for the October 2009 issue.
Alumni Updates Tina Mazni Jamaluddin, General Manager Corporate Marketing of Prima Agri Products Sdn Bhd, Malaysisa, presented a “Turning SMEs into Halal Champions” during Session Four of the International Halal Market Conference (IHMC) 2009. Mazni attended Hawai‟i Pacific University (1989-1991), majoring in International business. Kurt D. Lewis, Chief Executive and President of SysOp Tools, was recently featured in Net Developer’s Journal. A privately held corporation, SysOp Tools is a recognized global provider of systems management, security and auditing software solutions for Microsoft-based enterprises. Lewis attended Hawai‟i Pacific University with a focus on entrepreneurial business management. James McCaffrey, Ph.D, Associate Vice President of Volt Technical Resources, a staffing business of Volt information sciences, Inc., has written a new book, Software Testing: Fundamental Principles and Essential Knowledge. McCaffrey received his M.S. in information systems from Hawai‟i Pacific University. Sean Sackett, proprietor of Joe on the Go was recently featured in the Honolulu Weekly. Starting his innovative business of brewing and delivering beverages brings Joe on the Go to conventions, businesses and events in need of fresh-brewed caffeine, smoothies, teas and snacks. Joe on the Go Mobile Espresso has catered the sets of TV show “Lost” and the movie “You May Not Kiss the Bride.” Sackett graduated from Hawai‟i Pacific University in corporate communications.