A Special A d v er tising Section to Hom e Accents Today
Home Accents Today Outdoor Portable Lamps Tabletop Wall Decor
24th Annual Awards
Feizy Rugs
1949 Stemmons Freeway, Dallas, Tex. 75207 | 800.779.0877 sales@feizy.com | www.feizy.com
HISTORY
Home Textiles
Lighting Fixtures
John Feizy founded Feizy Rugs nearly 40 years ago as a small retail rug store in Dallas, Texas, carrying only fine, hand knotted rugs. Following a family tradition of buying, selling and collecting Oriental rugs that spanned four generations, his goal was to expose the public to the beauty of a vanished world, while enabling them to incorporate these incredible pieces of art into everyday living spaces. John translated the appreciation for traditional hand knotted Persian rugs his family had instilled in him to a larger audience by creating unforgettable designs in fashionable colors, spanning a variety of constructions and styles. With his tenacity, focused ambition and business acumen, John Feizy has built a company that is now recognized as one of the largest manufacturers and innovators of fine rugs in the world. With a programmed collection that numbers in the thousands, Feizy Rugs has impacted the decorative accessories industry by taking giant steps forward in an ever-evolving marketplace, while remaining true to John Feizy’s original vision. Today the company is still headed by John Feizy, President and CEO.
Decorative Accessories
PRODUCT DISTINCTION
Area Rugs
“For the last couple of years, we’ve been dissecting our Fine Rug Collection,” explains Leah Feizy, Executive Vice-President. “We’ve refined it and introduced three completely new collections in the last few months that have caused quite a stir. The Tesoro Collection is elegant, yet understated; the designs are based on classic damask patterns, but the color palettes and the luminous bamboo silk in the piles are what have made this grouping stand out in the marketplace.
Retailers
Designers
Accent Furniture
The Mambasa Collection is a grouping of African-inspired designs that have been hand knotted in a pile of 100 percent bamboo silk. The pile of each piece is unbelievably plush and luxurious, and although the designs are somewhat simple, they really exude a relaxed luxury. Noor is a group of designs that focuses on clean patterns and placid tones to create serene settings. Because these pieces are finely hand knotted in art silk, they again have an incredible sheen and sophistication that belies their simple designs. This past High Point saw the successful introduction of the Moneta Collection of printed jute rugs to our Home Collection, a super casual presentation distinguished by eye-catching designs and ontrend color palettes.”
Sales Reps
FEIZY IN THE MARKETPLACE
“For our company, sales have always been driven by the fact that the product is trend-right and of the highest quality, plus we offer customer service second-to-none,” Leah Feizy says. “Our leadership position in the marketplace, especially with regard to fine rugs, has allowed us to bring amazing limited inventory offerings for our Trends 86
Collection, which changes with each market. Another big winner has been our capability to create gorgeous completely custom rugs through our Options and Elite programs.”
COMMITMENT TO THE CUSTOMER “We are really entrenched in our customers’ business,” Leah is proud to say. “Their success is our success. We do everything we can to support them. We would not have been here almost 40 years without our customers, and we know it! At each market, we have tried to use our showrooms to help teach our clients new and inventive methods for displaying our products. We continue to explore new ways that we can be strong partners to our customers, whether it’s by developing product targeted to their clientele, specialized marketing tools or in-store training. Feizy Team Members are grateful everyday to our clients and they drive everything we do. My hope is that Feizy represents a true partner with all the right tools in the toolbox to build their success.”