Hollaback!'s 2011 State of Streets Report

Maria got to work starting a petition, on change.org in Spanish, with the English translation under it. Many chipped in – lead blogger Violet wrote the draft, Gaby of Hollaback! Atrevete Mexico City translated it, and all of the site leaders united to promote it through blogs, Facebook, and Twitter. This collective effort got the word out far and wide. Ultimately, more than 3,500 people from 75 countries signed on in support.

Even after this display of solidarity and support, Juan Terranova, and his employer, the magazine El Guardian, wouldn’t budge.

So Hollaback! got creative. Inti Maria, Violet, and Gaby worked with an amazing team at change.org to target the magazine’s two main advertisers. They organized another petition that put pressure on Fiat and Lacoste to pull their advertising. This second petition was signed by over 1,700 people. In a historic and precedent-setting move among Argentinean media, both companies pulled their advertising and publicly announced their disapproval of Terranova’s threat. Lacoste wrote, “our brand has suffered from being associated to comments we disapprove of.” A public apology was issued by both Juan Terranova and El Guardian, and Terranova’s column was cancelled at the request of the magazine’s main stakeholder.

When I asked Inti Maria what here first reaction to the situation was, she said, “If I’m being honest, my first reaction was...“ugh, let’s ignore it”. I didn’t like it but my general