2016 Summer Media Kit

Page 1

Houston’s Leading Sustainable Living, Health and Fitness Magazine

Houston, Texas SUMMER 2016

Natural Awakenings – Houston 448 West 19th Street Houston, Texas 77008 713-927-6540

NaturalAwakenings-Houston.com


about us

Natural Awakenings is your monthly guide to a healthier, more balanced life. Our mission is to provide insights and information to improve the quality of life physically, mentally, emotionally and spiritually. In each issue, readers find cutting-edge information on natural health, nutrition, fitness, personal growth, green living, creative expression and the products and services that support a healthy lifestyle.

healthy living WHO IS THE NATURAL AWAKENINGS READER? Natural Awakenings readership surveys nationwide find that our readers represent an ideal target audience for local businesses seeking to reach savvy, well-educated women who are in charge of making purchase decisions for themselves and their families. 61.5% have been reading Natural Awakenings for more than 2 years. 21% purchase from our advertisers between 1 and 3 times a year. 34.7% share their monthly copy of our magazine with 2 or more additional readers. 80.5% are female 48.6% are between 35 and 54 years of age. 59.8% have one or more college degrees. 57% have an annual income in excess of $45,000. 89.1% purchase healthy or organic food. 51.5% attend spiritual or healing events. 45.9% attend exercise of fitness events.


ENGAGE WITH A ROBUST, ACTIVE HEALTHY LIVING COMMUNITY  Part of the Natural Awakenings family of nearly 100 magazines, published across the country for over 20 years.  12 year reputation as Houston’s leading free healthy living publication.  Over 12,000 copies printed per month.  More than 370 distribution spots from Conroe to Sugar Land, from Downtown west to Katy.  Over 780 Facebook Friends, 350 Twitter followers and 300 email subscribers in our robust online presence (and we are growing!)

NEVER “JUST AN AD” Our revamped campaigns are multi-channel marketing and communications programs that integrate both traditional print and digital. HAVE A STRATEGY! We provide carefully crafted public relations and print advertisements in our widely read niche print publication as well as our online magazine, our popular Facebook and Twitter profiles, e-newsletter, blog, and the NaturalAwakeningsHouston.com website. BOOST: website traffic & search engine rankings. BUILD: brand identity and wordof-mouth referrals.

healthy planet Past issues have featured such nationally recognized healers, teachers and leaders such as Bill McKibben, Michael Pollan, Judith Orloff, Debbie Ford, Ed Begley Jr, Wayne Dyer, Swami Vidyadhishananda and Nell Newman; and physicians Mehmet Oz, Andrew Weil, Deepak Chopra and Cristine Northrup among others.


simple package pricing 

Which package is best for you?

Marketing Packages As Unique As Your Business

 FULL PG

$850 X 12 mos

1/2 PG

$550 x 12 mos

ALL PACKAGES INCLUDE 1 Large Article per 12 mos (value $600) 1 Medium Article per 12 mos (value $450) 4 Small Articles per 12 mos (value $1,000) 12 Social Media Posts (value $190) 1 Rectangle WebAd in rotation (value $720)

ALL PACKAGES INCLUDE

1/3 PG

$400 X

12 mos

1/4 PG

$350 x

12 mos

1/6 PG

$250 x

12 mos

1 Medium Article per 12 mos (value $450) 3 Small Articles per 12 mos (value $750) 12 Social Media Posts (value $190) 1 Rectangle WebAd in rotation (value $720)

ALL PACKAGES INCLUDE

1/8 PG

$150 x

12 mos

Business Card

$100 x

12 mos

2 Small Articles per 12 mos (value $500) 12 Social Media Posts (value $190) 12 Calendar Listings (value $180) 1 Rectangle WebAd in rotation (value $720)

Rates listed are for camera-ready ads. Initial ad design fee is 20% of the monthly rate. 6 month campaigns add 10% premium to monthly cost of ad. Month-To-Month campaigns add 20% to monthly cost of ad. Natural Awakenings-Houston 448 West 19th Street #419 Houston, TX 77008 713-927-6540 sales@naturalawakenings-houston.com


progressive packages  Full Page Ad – 2 months 1/2 Page Ad – 4 months 1/4 Page Ad – 6 months $350 x 12 mos

Full Page Ad – 2 months 1/3 Page Ad – 10 months

$450 x 12 mos

Full Page Ad – 2 months 1/2 Page Ad – 10 months

$550 x 12 mos

PACKAGE INCLUDES 2 Small Articles per 12 mos (value $500) 12 Social Media Posts (value $190) 12 Calendar Listings 1x mo (value $180) 1 Rectangle WebAd in rotation (value $720) 1 Community Resource Guide ad for 12mos (value $600)

PACKAGE INCLUDES 4 Small Articles per 12 mos (value $1000) 24 Social Media Posts (value $380) 24 Calendar Listings 2x mo (value $360) 1 Rectangle WebAd in rotation (value $720) 1 Community Resource Guide ad for 12mos (value $600)

PACKAGE INCLUDES 4 Small Articles per 12 mos (value $1000) 12 Social Media Posts (value $190) 36 Calendar Listings 3x mo (value $540) 1 Rectangle WebAd in rotation (value $720) 1 Community Resource Guide ad for 12mos (value $600)

PACKAGE INCLUDES

Full Page Ad – 6 months ½ Page Ad – 6 months $650 x 12 mos

6 Small Articles per 12 mos (value $1500) 12 Social Media Posts (value $190) 48 Calendar Listings 4x mo (value $720) 1 Rectangle WebAd in rotation (value $720) 1 Community Resource Guide ad for 12mos (value $600)

Natural Awakenings-Houston 448 West 19th Street #419 Houston, TX 77008 713-927-6540 sales@naturalawakenings-houston.com


a la carte options

m

CALENDARS Got events? Get noticed! DAILY and ONGOING CALENDAR. For events taking place on a specific date in the month.

$15 per month— Maximum 60 words.

+ $10 per month--Extended listing (61-80 words)

MARK YOUR CALENDAR Highlight your listing for even more attention. MARK YOUR CALENDAR.

$20 per month--Maximum 60 words.

$10 per month--Extended listing (61-80 words)

Upgrade your calendar listing Mark Your Calendar.

Promote your event with an eBlast to our over 270 subscribers.

EVENTS Announce your event with an engaging display and an informative editorial!

$25 per month--PREMIUM 3 emails. (1x every 10 days)

$50 per month--PREMIUM PLUS (6 posts (1x every 5 days)

When once just isn’t enough. Our Social Media Boost campaigns get your message out to the people you need to reach!

$50 per month--PREMIUM 3 posts/shares on FB & 3 posts/shares on Twitter. (1x every 10 days)

$99 per month--PREMIUM PLUS (6

$5 per month---

eBLAST

SOCIAL MEDIA

We recommend a 3 month campaign with display ads, editorial content, and digital advertising. We will custom design a package to fit your event and your buget.

posts/shares on FB & 6 posts/shares on Twitter. (1x every 5 days)

COMMUNITY RESOURCE GUIDE Be listed in our directory with: a logo or picture, contact info and a description. $50 per month– C.R.G. listing 2 Small Articles per 12 mos (value $500) 12 Social Media Posts (value $190) 12 Calendar Listings (value $180) 1 Rectangle WebAd in rotation (value $720)

Natural Awakenings-Houston 448 West 19th Street #419 Houston, TX 77008 713-927-6540 mike@naturalawakenings-houston.com


v.i.p. options PREMIUM

EXCLUSIVE

PLACEMENT

PLACEMENT

STATIC WEB AD

Get the best seats in the house for your full page ad!

Would you like to be the only business of your kind in our magazine? Then Exclusive Placement is for you!

Your web ad on our website will always be visible rather than being in rotation.

$1,300 per month .

$125 per month -Top Spot

$1050 per month– Inside front cover or Page 3. $950 per month– Page 4, 5 or Inside Back $1150 per month – Back Cover

Available only on Full Page ads with 12 month contract.

$75 per month – 2nd From Top

new optional features

VIDEO ADS

AURASMA

NEWS LETTER AD

Place a video on our webpage all month.

Imbed your video or 3-D video in the print and digital editions.

The mid-month News Letter is emailed out on the 15th of the month to our digital subscribers.

$50 per month– 30 second video clip.

$50 per month– 30 second video or 3-d clip.

$50 per month – Full Page

$100 per month– 60 second video clip.

$100 per month– 60 second video or 3-d clip.

Ask for a demo.

$25 per month – Half Page $15 per month– ¼ Page $10 per month – Business Card


technical stuff DEADLINES We go to print at 1 pm on the next to the last Friday of every month. So that we can do the best job possible with your ad and editorial content without going totally crazy we have set the following deadlines for submissions: CALENDAR LISTINGS – 5th of the month for the following month issue. ADS & EDITORIAL CONTENT – 10th of the month for the following month’s issue.

RED-EYE RUSH! Late to the party and missed the deadline? All is not lost! Our late-night crew will burn the midnight oil to make sure you make the upcoming Issue. We ask only that you help us cover the cost of the oil. +$10 per Calendar or Mark Your Calendar listings. +20% of the regular monthly rate for display and resource guide listings. This offer is only good until 8:00 pm the Thursday evening before we print.

FILES, FORMATS AND AD SIZE Editorial content should be submitted in MSWord. Briefs 100-300 words. Full length articles 800-1500 words. Please submit your editorial by the deadline so we can have time to do editing and proofing. Ads should be submitted in either PDF or JPG format 300 dpi resolution. Full page no bleed 7.5 x 10 Half page horizontal 7.5 x 4.5 Half page vertical (2 col.) 3.5 x 9.75 1/3 page horizontal (3-col.) 7.5 x 3.25 1/3 page horizontal (2-col.) 4.75 x 4.5 1/3 vertical 2.25 x 9.75 ¼ horizontal (3-col.) 7.5 x 2.25 ¼ horizontal (2-col. 4.75 x 3.25 ¼ vertical (2-col.) 3.5 x 4.5 1/6 horizontal 4.75 x 2.25 1/6 vertical 2.25 x 4.75 1/8 horizontal 2.25 x 3.25 Business Card 3.5 x 2


Advertising Agreement Contract Length:  12 Months  6 Months

 Other

ADVERTISING CAMPAIGNS Ad Size or Package

_____________

MONTHLY COST

From _____/_____ Through ______/______

OPTIONS ______________________

_______

______________________

_______

Display Ad $

_____________

______________________

_______

Total Options $

_____________

______________________

______

______________________

_______

MONTHLY TOTAL $

_____________

______________________

_______

Design fee $

_____________

1st

_____________

Month Total $

TOTAL OPTIONS

____________

I authorize Natural Awakenings to bill this credit card for the amounts and frequency specified by this contract, and am aware that it is my responsibility to provide information by the 10 th of the month prior to publication. If paying by check, make check payable to Holistic Choice Publishing. Business or Professional Name _______________________________________ Phone ____________________ Contact Name ______________________________________________________Phone ____________________ Business Address _________________________________ City ___________________ State ____ Zip _______ Contact Email _________________________________________________________________________________ Website: ____________________________________________________________ FAX _____________________ Natural Awakenings accepts the following credit cards.

 Visa,  MasterCard,  American Express

Credit Card # _________________________________________________________________________________ Expiration Date _____________________________ Security Code ____________________________________ Name as it appears on Credit Card _______________________________________________________________ Billing Address ___________________________________ City ____________________ State ____ Zip _______ I agree to the terms of this contract. I understand cancellation penalties and payment policies. I authorize the above charges to my credit card.

Cardholder’s Signature ___________________________________________________ Date _________________

Please initial. “Yes, I read the fine print.

Billing & Renewals: All advertising must be prepaid. First payment may be charged day of order. Subsequent credit/debit card charging is on or near the 10th of the month prior to publication unless preapproved for another date. Charge confirmation will appear on your card statement Holistic Choice Publishing and email confirmations of each charge is sent, if valid email address is provided. Agreements are renewed automatically. To cancel, notify us in writing before the 1sth of the month prior to the last month of your contract. Broken Agreements: Broken agreements are defined as the initial term of the contract agreed. 20% of the remaining payments which constitutes the unearned discount will be due upon breaking the agreement. Should this become a collection problem , the client assumes all reasonable costs of

collection, including, but not limited to court costs, interest and legal fees. Natural Awakenings-Houston 448 West 19th Street #419 Houston, TX 77008 713-927-6540 sales@naturalawakenings-houston.com


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