Zarb Executives in Residence

Page 10

Paul Levine

President, Slightly Mad Communications

Paul Levine entered the media world in 1988 with International Thomson’s online division. In the ’90s, he worked for Warwick Baker & Fiore and Mad Dogs & Englishmen as general manager and head of client service. During his tenure, Mr. Levine saw agency billings triple and revenues more than double, and he was made partner. In 1999 Bates Worldwide (Cordiant Communications) recruited Mr. Levine as chief marketing officer for Bates North America. Mr. Levine spearheaded a global repositioning and development initiative resulting in his promotion to chief marketing officer for Bates Worldwide, appointment to its management board, and responsibility for its other marketing service companies. In 2004 Mr. Levine became a marketing, advertising, and emerging media consultant, serving clients such as LG Electronics, Hyundai, Panasonic, Bed Bath & Beyond, DUX Bed, The Frick Collection, Guggenheim Museum, Apollo Theater and American Ballet Theatre. This led to Mr. Levine being retained in the role of president of Agent 16 in March 2006 to re-engineer the agency’s product and service offerings. Its client roster consisted of one client in a single category. Through Mr. Levine’s leadership, the agency was able to attract clients from the video game, beverage, publishing, paper and cosmetics industries. Mr. Levine also managed the reorganization of the agency’s custom publishing group. He then created and launched a syndicated and custom research division in partnership with the Scratch DJ Academy called Scratch 16. In spring 2008 Mr. Levine partnered with Dawn Amato-Rudolph to launch Slightly Mad Communications, a strategic and creative advertising agency located in Northport, New York, where he currently serves as president. Paul Levine serves on numerous corporate advisory boards, is a Gerson Lehrman Group council member, was on the board of trustees of the Advertising Club of New York, was an American Association of Advertising Agencies committee member, and served on the board of the National Autism Coalition (now Autism Speaks). Email: paul@slightlymadcommunications.com Telephone: 631-271-2971 10 Executives in Residence


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