From Content Rules Ann Handley & C.C. Chapman Chapter 12: If Webinars Are Awesome Marketing Tools, Why Do Most of Them Suck?
What is a Webinar? Webinar (n): A kind of online conference that each participant experiences remotely at his or her own computer, connected to other attendees and the even via the Internet. It is typically one-way, from the speaker to the audience, which limited audience interaction.
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Need some help? Pay attention to these 25 Keys
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What’s keeping our customers up at night? What information do our customers want? How can we help? From other content that you’ve created, which blogs, blog posts, or ebooks have been downloaded most?
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Create Momentum Have goals Ask Yourself these questions: What do want your audience to take away? What do you want them to do?
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Go big, or go tactical Make your webinar:
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Create your webinar registration form wisely Use relevant information Start to flag the hottest leads Think about long-term goals
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Write Your Story Outline Include charts and photos Assemble your key points
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Show; don’t tell Use: Case studies Client stories Colorful anecdotes
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Have compelling slides Streamline your slides Offer one idea per slide Use authentic video and images
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This is a really important, critical point! Use compelling titles
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Find a compelling speaker Experts Sages Leaders Legends Gurus Web-lebrities Academic professors Book authors 12
Moderators matter Qualities Responsive Energetic Brisk
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What about Video? Check video format and compatibility Check internet connection
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Practice and rehearse Run through procedures Test Internet connections and hardware
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Reimagine your webinar Pre-webinar article Pre-webinar podcast On-demand webinar PowerPoint presentation PDF Webinar Transcript Post-webinar Podcast Post-webinar 16
Encourage speaker-attendee interaction Stop to answer questions Add a relevant poll Reach out by asking questions Have staff help with this
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Encourage chat on social back channels Create a #hashtag Enable attendees to post comments from the webinar
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Record your event Allows you to share Consider editing out unessential parts
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Optimize for sharing Upload slides and notes Include keywords and tags
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Spread it around Share your slides Add narration
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Carefully craft your final slide What’s next? Offer something special
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Plan for a disaster Have a backup plan Have a message planned “just in case�
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Get feedback Create short surveys Mention it early-save for the end
Make the survey count
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Follow up promptly Within a day by phone and/or e-mail Don’t forget people who missed out
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Measure your event’s success Watch your audience Track registrants and attendance rate
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One final thing‌ Choose your platform by: Finding Testing Paying
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