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Away from the Fairways | TEE TIME
FOR THE GOOD OF THE GAME
ONE OF GOLF’S MOST PROMINENT SUPPORTERS, SWISS WATCHMAKER OMEGA CELEBRATES ITS CONTINUING ASSOCIATION WITH THE SPORT WITH THE LAUNCH OF THE SEAMASTER AQUA TERRA 150M “GOLF” WATCH. The Omega Seamaster Aqua Terra 150M “Golf” Watch HKGOLFER.COM
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I Clockwise from top: the watch features Omega’s patented screw and pin stainless steel bracelet; new Omega recruit Rory McIlroy; Michelle Wie is a long-time Omega athlete 28
HK GOLFER・AUG 2014
n order to celebrate its expanded presence performance which will be maintained over a in the world of golf, luxury Swiss watchmaker longer period of time than those with a traditional Omega has launched the Seamaster Aqua Terra Swiss lever escapement. As a result, there are 150M “Golf” watch. With the distinctive green longer service intervals and Omega guarantees elements on its dial, the brand fashionably the timepiece for four years. The Seamaster Aqua Terra 150M “Golf” Watch identifies itself with a truly global sport. The watch, which features a 41.50 mm brushed and features Omega’s patented screw and pin stainless steel bracelet and is water polished stainless steel case and resistant to 150 metres. a polished bezel, has a black The Seamaster The Biel-based brand, which dial with the vertical lines that Aqua Terra 150M was founded in 1848, has long define Omega’s popular Aqua “Golf” Watch is supported the sport of golf Terra Collection. The indexes internationally, serving as title are crafted from brushed and powered by the sponsor of the European Masters, polished 18-carat white gold and Omega Co-Axial the Dubai Desert Classic and the there is a date window at 3 o’clock. caliber 8500. When Dubai Ladies Masters. The brand The hour hand can be changed also serves as Official Timekeeper independently of the minute and the movement for The PGA of America’s events seconds hands allowing travellers was introduced in including the Ryder Cup when it to adjust the time easily when 2007, it signaled is contested in the United States. they change time zones. Omega and The PGA of The Seamaster Aqua Terra a revolution America formally began a far150M “Golf” Watch is powered in mechanical reaching strategic marketing and by the Omega Co-Axial caliber watchmaking. sponsorship agreement in 2011 8500. When the movement was and it will carry through 2016. introduced in 2007, it signaled a revolution in mechanical watchmaking. Equipped With this multi-faceted partnership agreement, with the first practical new watch escapement the brand has reaffirmed its commitment to to be introduced in some 250 years, the Co-Axial develop and promote the game of golf around movement delivers outstanding chronometric the world. HKGOLFER.COM
In 2013, Omega took its association with the game to an even greater level by signing three of the golf’s professional elite – Rory Mcllroy, Stacy Lewis and China’s Shanshan Feng. Omega’s roster of brand ambassadors also includes a number of other stars such as Sergio Garcia, Davis Love III, Michelle Wie and Noh Seung-yul, and one In 2013, Omega of the game’s all-time took its association legends – Greg Norman, with the game to the “Great White Shark”. Omega will be an even greater on hand as Of ficial level by signing Timekeeper when golf three of the golf’s returns to the Olympic Games for the first time professional elite – in more than a century. Rory Mcllroy, Stacy In its long-standing role Lewis and China’s as Official Timekeeper of the Olympic Games Shanshan Feng (this year’s Olympic Winter Games in Sochi was the 26th time the brand has fulfilled the role), Omega says it is looking forward to golf’s return as an Olympic sport when Rio de Janeiro hosts the Summer Games in 2016. HKGOLFER.COM
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