High Country Magazine July 2014

Page 29

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In addition to proceeds raised to help those in need, it also contributes a substantial economic impact to the area. Nelson said last year’s race had an economic impact of $1.3 million from the hundreds of people – friends and family members that tag along with their hardcore cyclists buddies or relatives – who eat, sleep and dine in the High Country on the weekend of the ride. The boon to local businesses and municipalities that see an influx of patrons and visitors has kind of become a plus for the event, while matching the newly adopted slogan of BSG: “Helping our community one revolution at a time.” “There’s no motivation other than trying to help our community,” Nelson said.

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With the growing popularity of Blood Sweat and Gears and the fact that the event can only accommodate so many participants, the organization’s board, sponsors and cyclists began pondering adding another race. Cyclists were asked, “What ride doesn’t occur anymore that should?” and Nelson said the unequivocal answer was that “nobody climbs Beech Mountain anymore.” See, in the ‘90s the now-defunct Tour DuPont was all the rage amongst cyclists,

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High Country Magazine

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