Sep
Oct
Nov
Print Media Campaign 1
Meet & Greet Membership Campaign 1
= Planned Event PPM = Posts per month
Dec Working Bee
Jan
Membership Campaign 2
Working Bee
2014
Feb
Working Bee
PPM 30< 20-30 10-20 5-10
Print Media
2-5
Blog Facebook
Vine
Local News
Type Image-Text Objective Gain Membership Grow Online Community
Mar
Apr
May
Jun
Open
Working Bee
1-2
Image-Text-Video
Jul
Aug
Capacity Goal
PPM 30< 20-30 10-20 5-10 2-5 1-2
Promote Services Grow Online Community
Sep
Oct
Nov
Dec
Jan
Feb
2015
PPM 30< 20-30 10-20 5-10
here studio
2-5 1-2
Marketing activity
Review
Monitoring methods
Review outcomes
Social Media/web/blog
Weekly
Facebook/Twitter insights, Assess numbers and online feedback page hits
Print Materials
Monthly
Discuss and ask for feedback from Co-Lab members
Assess effective and strategic placement
Print Media / Radio / TV Media releases
Monthly
Measure all media hits in the print, radio and TV
Assess quality and quantity of coverage and new avenues
Events
Monthly
Measure attendances at events
Assess fluctuations in attendances with the variety of events for future planning 59