Heart Shopping
“I love all the old 1950’s MGM movies where women were women and their fashion reflects that”.
Dani felt that there was a lack of personal, in-
depth service in the UK lingerie market and that “it was time to show the women of Winchester that you don’t have to compromise on the quality or prettiness of your lingerie, no matter what size you are”. She wanted to create somewhere where women could feel confident knowing that the staff knew their stock, the fabrics and how their ranges would fit.
Dani says she was deeply influenced by her time
in the Middle East where women are happy to spend significant amounts on themselves and their lingerie. She claims “they always have matching sets; it really surprised me that women in the UK could buy a gorgeous bra and not buy the matching bottoms! … I honestly believe English women have a problem spoiling themselves”. She believes that British
“It really surprised me that women in the UK could buy a gorgeous bra and not buy the matching bottoms!”
women underestimate the psychological effect that your lingerie can have on confidence and personal well-being and she intends to re-educate them, one lady at a time.
Boudoir Blush stocks well known British and
international brands with a strong emphasis on quality and fit. Dani tries to source individual and pretty ranges which are still wearable on a daily basis. Her main customer base is women aged between 30 - 55 who crave an alternative to the usual high street offerings. Her favourite brands right now are
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Chantelle and Mimi Holliday which she describes as