HCLU Film Portfolio 2011

Page 78

fundraising

We try to find innovative tools to call attention to our work and to get support. Every year you can offer 1% of your tax to an NGO. In 2011, besides the tradtitional forms of advertisement, we hired a company to make “Invert Graffiti” all around Budapest. Invert Graffiti is what it means: Instead of spraying paint, the high pressure water cleans the wall and pedestrain walkways behind the stencil cleaning a spot in the shape of our 1% ad. This ad is legal and vanishes after a few weeks. We filmed the production of the “Invert graffiti”. Finally at the end of the year we said thank you to all our supporters and colleagues in a short video spot.

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