DESIGN > STRATEGY INTERACTIVE > ARCHITECTURE
Main Focus
Discover our
NEW W ARCHITEC CTURE DIVIS SION Technolog gy
CROSS-PLAT TFORM WEB B May 2014 > hatem.ca
WE’RE PASSIONATE ABOUT BRANDING Hatem+D owes its renown to its creative force. Strategic thinking and creativity come together in a global communication approach. We make brands come alive. Our approach favors the integration of every media your brand will need to express itself. We offer “turnkey” solutions that include a complete coverage of the brand. We call this approach “integrated branding”.
Creativity, conceptualization, distinctive graphic design, strategy, positioning, targeted communication, advanced Web technologies, mobile apps: Hatem+D works closely with your team to understand your business’ challenges and develop an appropriate brand and projects. By listening to you, Hatem+D makes sure to understand your needs in order to bring you bespoke services based on your priorities and expectations and reach preset goals. Your involvement in the project is crucial. We believe in ideas and exchanges. We are convinced that they are key to success.
We really look forward to the opportunity of working with you. In the meantime, please accept our most distinguished and cordial regards. SIMON HATEM Agency President Creation direction ÉTIENNE BERNIER, ARCHITECT, MOAQ, MRAIC Vice-president, architecture
ANN-FRANCE DESMEULES Agency Vice-president Strategy direction
st
de
ra
sig
te
n
gy
HATEM+D
Results-oriented integrated branding
ct ra te in
ar
ch
ite
ct
ive
ur
e
Listen, understand, analyse, think, plan, create, draw, realise, program, deploy, measure, build, and drive.
Business constitution: Hatem+D, design et stratégie is a corporation legally constituted under Quebec laws. Ann-France Desmeules and Simon Hatem are the only two shareholders. Hatem+D’s business office is located at: 101 Arago Street East, Québec City QC G1K 3T6 T 418 524.1554 F 418 524.3181
THE INTEGRATED BRANDING AGENCY Our solid experience with both
We believe in respect
traditional and interactive
Respect of ideas, opinions, images, creativity, reflection and results, as well as respect of businesses, clients, coworkers, suppliers, deadlines and work quality. We aim for convincing results. We encourage exchanges.We ask a lot of questions. We believe our clients to be the real specialists and experts of their field of activity. We wish to help them understand their situation and challenges. Our role is to make their vision a reality; to completely seize the concept and bring out its identity in order to convert it into a convincing image and a clear message.
communication enables us to provide our customers with centrally managed turnkey plans.
We are creative At Hatem+D, over thirty creatives, conceivers, writers, designers, artistic directors, photographers, integrators, programmers, strategists, architects and advisers conceive and realise large scale projects. We want to provide you with services based on exchanges. We deliver high quality and highly remarkable projects.
hatem.ca 05
HATEM+D
SIMON HATEM
PRESIDENT, CREATIVE DIRECTOR
In 1998, Simon Hatem launched Hatem communications inc., which went on to become Hatem+D in 2005. Simon is a pure creative, an idea-man. With him, design, architecture, art, technology and communication all get connected. The result: daring and innovative projects. Simon knows how to listen and has a distinctive artistic flair. He knows how to turn ideas into realistic projects. Simon guides and inspires a team of creators who benefit from an unabated creative freedom while also sharing his vision. Simon Hatem knows how to rally people. He respects ideas, but his most noted talent is making those ideas come to life.
HATEM+D
ANN-FRANCE DESMEULES PRINCIPAL VICE-PRESIDENT STRATEGY AND BRANDING DIRECTOR
Member of the Barreau du Québec since 1990, Ann-France Desmeules has been vice-president of Hatem+D since 2005. Prior to her partnership with Simon Hatem, Ann-France directed several advertising campaigns, notably as a marketing director for the Place Ste-Foy shopping mall. She also worked for Cossette Communication on many projects for clients such as Les Grands Feux Loto-Québec, la Ville de SaintNicolas, MSSS, CCQ, SAAQ, Bell Canada and the Concours hippique. Ann-France gets involved in all of her assignments through strategic management. She’s also a talented copywriter. Her objectivity and analytical skills are called into play to validate the efficiency of every Hatem+D concept. Her previous work experiences, such as practicing law for over 10 years, earned her a thoroughness and a work method that are very well suited for the world of communications.
hatem.ca 09
HATEM+D
ÉTIENNE BERNIER
ARCHITECT, MOAQ ARCHITECTURE VICE-PRESIDENT
Member of the Ordre des Architectes du Québec since 2011, Étienne Bernier is a daring and dynamic architect. He recently joined Hatem+D as Architecture Vice-president in order to launch his practice and share his creative and multidisciplinary vision. Étienne earned many distinctions throughout his short career, such as having his name on the Royal Architectural Institute of Canada Honour Roll, a mark of recognition only given to a few top graduates. His solid and diverse work experience got him to work with renowned architecture firms in Europe, Asia and Nunavik. Creativity and innovation are at the heart of his approach, as are his excellent listening skills and work method, all key features of a well executed architecture project. Besides his professional career, Étienne is an architectural design lecturer at the Laval University architecture school, and he is involved with various social agencies.
HATEM+D
ORGANIZATION CHART DESIGN AND STRATEGY SIMON HATEM President, Creative Director
ANN-FRANCE DESMEULES Vice-president
ADMINISTRATION FRÉDÉRIQUE TRÉPANIER Administrative assistant
PRODUCTION DIRECTION
SENIOR ACCOUNT DIRECTION
VÉRONIQUE ST-PIERRE
STEVE DEROME
PROJECT MANAGERS
DESIGN AND WEB COORDINATION
MARIE TREMBLAY-PARADIS MÉLISSA PROVOST
CATHERINE LAMONDE
ARTISTIC DIRECTION JULIE BOULANGER
GRAPHIC DESIGN
WEB DESIGN
GUILLAUME BOUCHARD
JUSTIN BÉCHARD
COMPUTER GRAPHICS
DEVELOPMENT, INTEGRATION, ANIMATION, PROGRAMMING
KARELLE B. AUBUT ALEX RHÉAUME
MICHAEL POISSON AUDREY LESAIGNOUX
ARCHITECTURE ÉTIENNE BERNIER, ARCHITECT, MOAQ Architecture Vice-President
ARCHITECTURE PROJECT MANAGER CATHERINE PARENT, ARCHITECTE OLIVIER GUIMOND MARIE GILLES-GAGNON
ENVIRONMENTS AND OBJECTS DESIGN SÉLIM KLIBI
HATEM+D / Integrated Creativity
INTEGRATED SERVICES We offer a variety of services with integrated communication means and tools, whether your project requires print or interactive deliverables. Our mandates are turnkey projects and are overseen by an account manager in charge of advice and communication tools production. Be they traditional or interactive, all communication tools are internally conceived, developed and produced.
CREATION
ARCHITECTURE
Advertising campaign
+ Specialty stores and buildings
+ Print + Television + Radio + Photo
+ Interior design + Objects + Environments + Furniture
+ Video
STRATEGY
INTERACTIVE
+ BRAND IDENTITY
+ Web site
+ BRAND POSITIONING Niche, rank, market, and angle in relation to competition and target oriented.
+ Information architecture
+ STRATEGIC PLANNING Thinking before acting to maximize results.
+ Development
+ COMMUNICATION PLAN Identifying goals, message, target and means of communication. + MEDIA PLACEMENT Implementing a communication plan according to goals, target, performance and investment. + PUBLIC RELATIONS Managing perception. Controling the message. Selling ideas.
hatem.ca hatem.ca 15 15
+ Ergonomics
+ Campaign creation and management + Viral marketing / email + Search engine marketing + Search engine optimisation + Social media optimisation + Mobile apps + Interactive terminals
HATEM+D / Integrated Creativity
INTEGRATED CREATIVITY QUÉBEC
Integrated creativity is our prime choice because it favors message convergence. Broadcasting platforms and media are increasingly numerous. Each and every display must be harmonious and convey a clear and coherent message. To be meaningful, a message has to obey the rules of convergence. That way, investments are maximised and results more efficient.
14 AU 22 JUILLET 2012 | VIEUX-PORT DE QUÉBEC DÉPART > 22 JUILLET | LA TRAVERSÉE || 5287 KM
transatquebecstmalo.com Événement de Voile Internationale Québec
Fleur de Lys
Fleur de Lys
Fleur de Lys
QUÉBEC
QUÉBEC
ST-MALO
DESIGN: HATEM.CA | PHOTO: XAVIER DACHEZ
DESIGN: HATEM.CA | PHOTO: ERIK BRIN / COULEURSMARINES.COM
ST-MALO
DESIGN: HATEM.CA | PHOTO: XAVIER DACHEZ
ST-MALO
14 AU 22 JUILLET 2012 | VIEUX-PORT DE QUÉBEC
14 AU 22 JUILLET 2012 | VIEUX-PORT DE QUÉBEC
DÉPART > 22 JUILLET | LA TRAVERSÉE || 5287 KM
DÉPART > 22 JUILLET | LA TRAVERSÉE || 5287 KM
transatquebecstmalo.com
transatquebecstmalo.com
Événement de Voile Internationale Québec
Événement de Voile Internationale Québec
Transat Québec St-Malo
Musée national des beaux-arts du Québec
Sprint Québec
Musée national des beaux-arts du Québec
HATEM+D / Integrated Creativity
Collège des administrateurs de sociétés
Collège des administrateurs de sociétés
Collège des administrateurs de sociétés
Boulevard Toyota
Restaurant La Bête bar-steakhouse
STRATEGY
Boulevard Toyota
It consists of asking ourselves questions and understanding the challenges of the message to be delivered, thinking of an order and a method of implementation that will allow us to meet our communication goals. With your collaboration, we will pinpoint the components of your brand’s identity, its code and the parameters to which it reacts. Then we will define communication goals and develop means and strategies to implement them.
Boulevard Toyota
hatem.ca 19
Restaurant La BĂŞte bar-steakhouse
HATEM+D / Integrated Creativity
METHODOLOGY Creative process Once this reflection is engaged, an account director and a project manager will be assigned to your project to ensure the follow-up of your requests, deliverables quality as well as budget and deadline conformity. In order to do this, we suggest that every project should be preceded by a client briefing and an agency costs and deadlines assessment. + Team-shared client briefing: designer-editor, artistic director and project manager. + Brainstorming / analysis / concept research + Creative platform orientation + Graphic conception research / photo research
Operational approach + Creative approach with or without preset execution budget. + With preset budget: assessment performed prior to process. + Without preset budget: assessment performed after mock-up validation. + Hatem+D favors lasting relations development. We are notably renowned for our daring creativity but also for our openness to find the best solutions for our client’s needs. We also favor the creation of close relationships with our suppliers to maintain constant quality of deliverables. Our supplier’s prices, terms of delivery and expertise are our benchmarks. That being said, we are always willing to work with new suppliers.
+ Production of one to three mock-ups, according to project scope. + Proposal + Approbation + Execution
La société du 400e anniversaire de Québec
Un Fauteuil pour Deux
Office du tourisme de Québec
Office du tourisme de Québec
Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec
Restaurant Panache
Québec Mines
Fondation CHU Sainte-Justine Sélectionné parmi les 100 meilleurs projets de Design de l’année selon Grakifa
HATEM+D / Areas of expertise
La Garde
Aéroport international Jean-Lesage de Québec
Teraxion
Stonelizard
Cosmos Café
BRAND IMAGE DESIGN The creative process leading to the creation of a brand image allows for modelling and influencing a product’s perception. If well oriented, its cognitive mark will facilitate communication with potential clients. Beyond its artistic attributes, brand design must absolutely serve communication goals. It has to “prove its point” to become convincing. Our expertise will help you transform your product’s rough characteristics into a brand image and its attributes into a personality.
La Vie Sportive
La Vie Sportive
HATEM+D / Areas of expertise
MULTIPLATFORM INTERACTIVE COMMUNICATION Comprised of strategists, designers and developers, Hatem+D’s interactive team conceives and carries out projects that meet your business goals by answering your web-based client’s needs. Whether you operate a transactional, institutional or promotional website, or want to optimize your social media presence, content relevance and mobility are our chief points of focus. Hatem+D’s clients can count on a team that is versatile and well-aware of the latest technologies and interactive communication methods. These will be the steps of our collaboration: + Analysis and strategic reflection: listening, understanding, guiding and suggesting. + Content strategy: content relevance and priorities. + Structure: tree display; general view of content segmentation. + Schematic mock-ups: ergonomics, navigation, functionalities. + Graphic mock-ups: feeling, subtlety, brand personality. + Production: HTML5 integration, CMS programming, quality control. + Tutorial: helping you understand your new tools. + Follow-up and performance measurement: behavior assessment, improvement, reassessment.
L’Aubainerie
L’Échaudé
Un Fauteuil pour Deux
Saga Films
Teraxion
HATEM+D / Areas of expertise
Cosmos restaurant
Akifer
OUR TECHNOLOGIES We use the latest technologies to build a trusting relationship between your customers and your brand, resulting in a loyal and lasting relation. Ideas and innovative
Hatem+D environments aim to offer the simplest user experience, involving vast consumer, brand and strategic orientations knowledge. Whether we build a website, an integrated campaign or a content management system, we use the most recent and appropriate technologies to fulfill all of our clients’ specific communication needs. It is important to emphasize that we only use open-source, free and widely available technologies.
communicational concepts are our favored building blocks to establish an efficient dialog.
Our strengths + Multiplatform design (responsive) + Mobile design + Interactive advertisement + Digital marketing campaigns + Newsletters + Facebook campaigns/contests + Social media presence strategy and management + Digital ecosystem implementation
HATEM+D / Areas of expertise
MOBILE APP DEVELOPMENT Your business in the palm of your customer’s hand.
The apparition and growing accessibility of portable devices and smartphones (iPhone, iPod Touch, iPad, BlackBerry, Google Nexus One) is making mobility a powerful direct marketing tool. Businesses are now at their customers’ fingertips and ready to interact with them. Whether you want to develop a mobile version of your company’s website, a mobile Web application or a device specific application, we have solutions suited to your project.
From idea generation to conception and development, we are teaming with you to implement performing strategies and tools.
Frima
hatem.ca 29
HATEM+D / Areas of expertise
Lokator
Transpavé
Mercedes
Laurier Québec
INTERACTIVE TERMINAL DEVELOPMENT Hatem+D favors teamwork. We strongly believe that you should participate in every step of the process in order to create the perfect product for your needs.
Laurier QuĂŠbec
Mini Cooper
Hatem+D interactive terminals include several aspects pertaining to technologies, programming, mobility and design. They are not only created from the most recent materials and technologies, they are also conceived, planned and fitted according to every client. The 360° approach allows for a brand image to live on its exclusive signature and ensures its cohesive evolution. Flexible and always custom-made, this fusion of design, architecture, brand image and technology gets materialised into a series of bespoke interactive and traditional tools by a single team who understands and respects the requirements of the evolving brand.
HATEM+D / Areas of expertise
ARCHITECTURE When it comes to listening to your needs, Hatem+D’s team of architecture professionals are all ears. Our project managers answer their client’s questions
In addition to our strong experience with traditional and interactive communication, we now offer architecture services. We strongly believe that architecture is a part of corporate identity. Our unique creative approach consists of promoting the power of multidisciplinary conception by uniting architects and communication experts to create a brand supporting dynamic. In doing so, architecture as we know it gets completely reinvented.
and provide them with insight throughout the whole process, and our architects and designers conceive and realise your projects with an immaculate rigor.
Métal Laurentide (in collaboration with Jean-Gilles Nadeau, architect)
Musée du Fjord
Tisse Métis Égal
Bijouterie Most
Tisse Métis Égal
Métal Laurentide (in collaboration with Jean-Gilles Nadeau, architect)
Boutik Suisse
HATEM+D / Areas of expertise
This dialog between architecture and brand strategy improves coherence and boosts communication performance. It optimizes business profitability by building on corporate culture and brand image and then generates unique business adapted architecture. Executed with great care for feasibility and ergonomics, Hatem+D architecture projects are simple and uncluttered. Joining form and function, space and volume conception is adjusted according to the nature of the project: residential, commercial, institutional or industrial. A special focus is put into details and proportions in order to achieve high esthetic standards; this is where the work of architects and designers really merge.
Galerie 3 points
Galerie 3 points
Bijouterie Penelope
Bijouterie Penelope
Bijouterie Box
NRJ
V-Hus
V-Hus
HATEM+D / Areas of expertise
INTERIOR DESIGN Hatem+D projects come in different forms. Always in a multidisciplinary approach, we conceive custom-made interiors,
At the junction of architecture, design and communication, Hatem+D orchestrates and masters these trades to create the best communication tools possible. Be it an event, new product introduction, design or promotional booth, Hatem+D creates a specific environment, a space where something important happens, by integrating all actual technical and technological constraints while preserving the exclusivity of the project.
office spaces, furniture and objects aimed at creating a distinctive experience.
Made
Made
Kronos
Condo Emmanuelle Villa
Loft
Crocs
Jacobus
Bell
HATEM+D
OUR MAIN CLIENTS + AKIFER
+ CSST
+ MUSÉE DE LA CIVILISATION
+ ALLIANCE DES CADRES DE L’ÉTAT
+ CUISINES GONTHIER
+ MUSÉE DU FJORD
+ AUBAINERIE
+ DEUX GOURMANDES, UN FOURNEAU
+ MUSÉE NATIONAL DES BEAUX-ARTS DU QUÉBEC
+ BEENOX
+ DISTRIBUTION 2020
+ NEKTAR
+ BIJOUTERIE MOST
+ L’ÉCHAUDÉ
+ NOURCY
+ BIJOUTERIE PENELOPE
+ ÉQUIPE LABEAUME
+ BIVOUAC URBAIN
+ EXFO
+ OFFICE DU TOURISME DE QUÉBEC
+ BOUTIK SUISSE
+ FAIRMONT LE CHÂTEAU FRONTENAC
+ BRYND + CAISSE DESJARDINS DE SAINTE-FOY + CAPITOLE DE QUÉBEC + CARREFOUR RIMOUSKI + CENTRE COMMERCIAL RIVIÈRE-DU-LOUP + CENTRE DE LA FRANCOPHONIE DES AMÉRIQUES + CERCLE DES AMBASSADEURS + CLAIR DE LUNE + CLINIQUE FRÉDÉRIC SIMARD + COGECO
+ OPÉRATION ENFANT SOLEIL + PLACE AUX JEUNES EN RÉGION
+ FOAM CRÉATIONS
+ PLASTICA
+ FONDATION CHU SAINTE-JUSTINE
+ QUÉBEC MINES
+ FONDATION ÉLAN + FONDATION CITÉ-JOIE + FRIMA STUDIO
+ ROCHE + SAGE MENTORAT D’AFFAIRES + SALLE ALBERT ROUSSEAU
+ GESTEV
+ SFL, DESJARDINS SÉCURITÉ FINANCIÈRE
+ GESTION VCA
+ SIBÉRIA SPA
+ GIRARD LAVOIE MOONEY
+ SOCIÉTÉ DES TRAVERSIERS DU QUÉBEC
+ HÔTEL PORT-ROYAL + HÔTEL SÉPIA
+ SOCIÉTÉ DU 400E ANNIVERSAIRE DE QUÉBEC
+ INNVUE
+ COLLECTION PAPILLON GEMME INC.
+ SOPREMA
+ L’AUBAINERIE
+ COLLÈGE BART
+ LA BÊTE, BAR STEAKHOUSE
+ SML – SANI MÉTAL GROUPE ACIER INOXYDABLE
+ COLLÈGE DES ADMINISTRATEURS DE SOCIÉTÉS
+ LA MANGUE VERTE
+ STONE LIZARD
+ LE MANOIR
+ TERAXION
+ COLLÈGE JÉSUS-MARIE
+ LES PROMENADES GATINEAU
+ TRANSPAVÉ
+ COMITÉ SECTORIEL DE MAIN-D’ŒUVRE DE L’INDUSTRIE DES MINES
+ M4S
+ UN FAUTEUIL POUR DEUX
+ MINISTÈRE DE L’AGRICULTURE, DES PÊCHERIES ET DE L’ALIMENTATION DU QUÉBEC (MAPAQ)
+ VILLE DE QUÉBEC
+ COMMISSION SCOLAIRE DES PREMIÈRES-SEIGNEURIES + COSMOS RESTAURANT
+ MINISTÈRE DE LA SANTÉ ET DES SERVICES SOCIAUX (MSSS)
+ VERSA RESTAURANT-BAR + 211 SERVICE D’INFORMATION ET DE RÉFÉRENCE CENTRALISÉ
Design > Strategy Interactive > Architecture
101 Arago Street East QuĂŠbec City QC G1K 3T6 T 418 524.1554 F 418 524.3181
hatem.ca twitter.com/hatemd facebook.com/hatemplusd