2021 Marketing and Publicity Highlights ADVERTISING
KEY MARKETING MOMENTS
✔ Social media advertising on I Can Read! Facebook page ✔ Influencer outreach to bookstagrammers on Instagram ✔ Major yearlong online consumer advertising targeting parents of children learning to read
• April/May – Summer Reading • August/September – Back to School • November/December – Holiday Gift-Giving
SIGNAGE
DIGITAL & SOCIAL MEDIA PROMOTIONS
✔ Spinner display rack and shelf talkers
✔ Ongoing I Can Read! Comics promotions ✔ Refreshed reading tips and storytime series ✔ Yearlong Biscuit 25th anniversary campaign ✔ Video highlight reel ✔ Features on icanread.com include: • Teaching guides • Downloadable activities • New blog content
SCHOOL & LIBRARY PROMOTIONS ✔ Featured in the HarperCollins Children’s booth at national teacher and librarian conferences ✔ Major educator outreach, including advertising, virtual panels and launch month features on HarperStacks
CHARACTER OF THE MONTH PROMOTION
PROMOTIONS
• Social media support on I Can Read! Facebook page and HarperKids social channels • Custom designed Facebook cover photo •F eatured in the I Can Read! monthly e-newsletter (Over 55,000 subscribers) •S weepstakes giveaways on I Can Read! Facebook page • Dedicated social media messaging • Lifestyle photographs
✔ Promotional materials available for accounts and educators ✔ New I Can Read! Comics logo featured on new titles ✔ Cross promote with licensors as appropriate ✔ Pitch for partnership opportunities
PUBLICITY ✔ Pre-pub Trade advertising in key media Launch event ✔ Consumer-facing push at festivals and cons
JANUARY
FEBRUARY
MARCH
APRIL
MAY
JUNE
Pete the Cat
Amelia Bedelia
Cece Loves Science
Ranger Rick
Ty's Travels
Pinkalicious
JULY
AUGUST
SEPTEMBER
OCTOBER
NOVEMBER
DECEMBER
Clark the Shark
Biscuit
Friendbots
Danny and the Dinosaur
Mac and Cheese
Splat the Cat
9 www.icanread.com Permission to reproduce and distribute this page has been granted by the copyright holder, HarperCollins Publishers. All rights reserved.
Subject to change
2021 Characters of the Month
