engaged
MEDIA PACK
The Concept engaged is New Zealand’s first fully-featured online wedding magazine. 100% New Zealand owned and operated, engaged is an innovative concept: a fully-featured online wedding magazine catering to the current environmental, social and economic climate in New Zealand. Our belief at engaged is that couples planning their wedding should be able to do so with ease and confidence. We aim to meet our readers’ needs by providing a free, instantly-available magazine that highlights the best wedding products New Zealand has to offer.
Why Advertise in engaged? The Market The New Zealand wedding market is considerable, with over 21,000 marriages in 2007. For those getting married, the advantages of our magazine are simple: • It’s free: Given the average cost of
today’s wedding and the rising costs of living, both brides and grooms appreciate any financial assistance, however small.
• It’s instant:
Most of those getting married have been born into a world of internet and email, instant messaging, social networking sites and online shopping. They don’t wait: when they want something, they want it now.
• It’s easy: Much of a bride’s wedding
planning will be done during the day. Easier to hide than an open magazine on the desk, an online magazine allows a future bride to research advertisers during her working hours (which conveniently are often also your working hours).
Value An online magazine is cheaper to produce as it has no printing costs. Cheaper production costs lead to cheaper advertising costs for you. We can offer advertising in engaged for up to 80% cheaper than the traditional New Zealand wedding magazines*. In addition to cheaper advertising rates: • Back copies of each issue will be available online after the initial publication date. • With a short lead time between advertising deadlines and publication, your advertisement can be updated to provide specials or new product information. • When you purchase advertising in engaged, you also receive a free single-location Premium Listing in the Product and Service Directory at Weddings.co.nz for the period of your advertisement in engaged. * Comparison based on prices for a full page advertisement in New Zealand Weddings as specified in their 2008 Rate Card.
Exposure engaged is published 6 times a year. Readers constantly looking for new ideas and products will be attracted by the more frequent publications.
engaged is free to readers. There is no charge for anyone to look at the magazine, and everyone loves something for nothing!
Being in electronic format, engaged is easier to share with friends. Brides with bridesmaids on the other side of the world can look at and chat about the same products and services at the same time. With the traditional hard-copy wedding magazines, it is difficult for an advertiser to know which magazine to advertise in as a couple will not necessarily purchase multiple magazines. As engaged is available free of charge, there is no reason for couples not to download it (even if they have already purchased one of the traditional magazines). Unlike other wedding magazines, which have up to 30 advertisements per page in their Classified sections, engaged only has a maximum of 6 advertisements per page, ensuring that your advertisment gets excellent exposure! Within the first 10 days of being launched, the first issue of 2000 times!
engaged was read over
Look & Feel With the more structured layout of a traditional magazine, but the instant gratification associated with websites, engaged offers the best of both worlds. With websites, there is no specific path for readers to travel through. Unless you advertise on every page of a website you cannot guarantee whether readers will see your advertisement. With engaged however, there is a direct path for readers to travel. The traditional magazine layout ensures readers are more likely to view all of the pages of the magazine, meaning that your advertisement receives fantastic exposure. With informative articles covering all aspects of a wedding, together with beautiful photography, engaged is everything that you would expect of an expensive wedding magazine, without the expense!
The Environment Like most New Zealanders, brides and grooms are also becoming more environmentally focused. We are targeting engaged as a the environmental choice for readers of wedding magazines. As engaged is purely an online publication, we consider that we have the following enviromental benefits: • there is not the paper use normally associated wtih magazines; • there are no chemical inks and dyes used for the publication;
• unlike traditional magazines, there is no wastage from unsold magazines; • there are no transportation costs (environmental or monetary) associated with
the distribution of engaged.
Partnerships engaged is owned and operated by Hamilton Media Limited, the publisher of Weddings.co.nz, New Zealand’s premier online wedding website and directory. By leveraging the relationship with Weddings.co.nz, engaged will have access to the large number of visitors to Weddings.co.nz. As at 31 May 2008, Neilson NetRatings show that Weddings.co.nz attracted an average of 12,350 readers per month over the period 1 June 2007 to 31 May 2008. Those readers contributed to Weddings.co.nz having over 2 million page hits over the yearly period ended 31 May 2008. Weddings.co.nz has a mailing list of approximately 6,500 opt-in subscribers to whom a monthly newsletter is sent. By utilising this relationship, we expect engaged to experience the same level of readership.
Rate Card Feature Section Advertisements in the Feature Section are distributed throughout the articles in the magazine. There is a maximum of two advertisements per page.
Quarter Page Half Page Full Page Double page spread Double page spread (inside front cover)
Prices $260 $430 $550 $780 $950
All prices exclude GST
To sign up online, just go to www.weddings.co.nz/engaged/signup.html
Specials are available for multi-issue bookings: 5% disount for 2 issues 10% for 3 or more issues
Classifieds Advertisements in the Classified Section are grouped together in classified pages throughout the magazine (generally, in between articles). There is a maximum of 6 advertisements per page.
1 square (1/6 page) 2 squares (1/3 page) 3 squares (1/2 page) 4 squares (2/3 page) All prices exclude GST
Prices $130 $180 $235 $300
Through the Lens Photographers’ Section Half page
Prices $425
Full page (limited to 10 per issue)
$550
All prices exclude GST File Specifications: • All photographs are to be provided as RGB JPEG files. • The aperature size for the image is 1600 x 820 pixels (w x h) for half page
listings and 1500 x 2000 pixels for full page listings. • Only one image for each advertisement.
Photographer/Studio Website: www.studioname.co.nz Email: info@studioname.co.nz Phone: 09 123 4567 Mobile: 021 123 4567 Auckland
Image
VisionWorks Photography Website: www.visionworks.co.nz Email: tim@visionworks.co.nz Phone: 09 845 5925 Mobile: 021 448817 Auckland
Technical Specifications All advertisements are to be provided in RGB colour space (not CMYK) and preferably saved in Adobe PDF or Illustrator format. JPEG files will also be accepted (although JPEG files may show greater degradation in text quality when zoomed to a high level). We will accept other file formats but additional charges may be applicable for conversion. Files can be emailed to files@engaged.co.nz or put onto CD and posted to Engaged, PO Box 137 101, Parnell, Auckland 1151
Feature Advertisements Quarter Page (horizontal) Quarter Page (vertical - strip) Quarter Page (vertical - box) Half Page (vertical) Half Page (horizontal) Full Page Double page spread
Area (in Pixels - w x h)
2304 x 745 576 x 2981 1152 x 1490 1152 x 2981 2304 x 1490 2304 x 2981 4608 x 2981
Classified Directory 1 square (1/6 page) 2 squares (1/3 page vertical) 2 squares (1/3 page horizontal) 3 squares (1/2 page vertical) 4 squares (2/3 page horizontal)
1000 x 857 1000 x 1737 2033 x 857 1000 x 2618 2033 x 1737
Frequently Asked Questions What software do people need to read the magazine? People need the latest version of Adobe® Flash® Player to view engaged . Adobe® Flash® Player is the world’s most pervasive software platform installed on over 850 million internet-enabled desktops and devices. In the event that a reader does not have it installed, it is a small download available free of charge from www.adobe.com. Does it cost anything to read the magazine? No, there is no charge to read engaged. As we have no distribution and printing costs, we are pleased to provide engaged free of charge. This means that there is no reason for people not to read engaged. Why are your advertising costs so reasonable? As we have no printing and distribution costs, we are able to offer advertising at extremely competitive rates compared with tradtional media. By utilising this advantage, you can now get magazine-style exposure for reasonable prices. How long does it take to download the magazine? While it is dependent on the speed of a person’s internet connection, we have configured engaged to load quickly. As each page loads individually, the first few pages will normally have loaded within a few seconds, letting the reader begin reading. Are there additional ways for businesses to gain exposure through the magazine? Yes, we are always looking to help advertisers gain as much exposure as possible. For advertisers, we are able to run competitions and product give-aways - these are a fantastic way to increase your exposure for no additional cost.
Contact If you have any queries or would like to book your advertising, please do not hesitate to get in touch.
Email:
Phone:
Post:
info@engaged.co.nz Deborah: 021 432 423 Tim: 021 44 88 17 PO Box 137 101 Parnell Auckland