Make Volunteering A Priority

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Creative Process

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Make Volunteering

A PRIORITY


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Make Volunteering

A PRIORITY Comprehensive Process Book Heather Doucette #03031950

GR600 Visual Communications Lab Graduate School of Graphic Design Academy of Art University Spring 2016


TITLES & QUOTES

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INDEX

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LOOK FOR TOPICS

21

WORDS + PICTURES = MEANING

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WHAT DO YOU THINK?

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TOPIC FOR INVESTIGATION

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TOPIC RESEARCH

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WHAT ARE THE IMPORTANT QUESTIONS?

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HOW ARE THINGS CONNECTED?

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EXECUTIVE SUMMARY

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WHO IS YOUR AUDIENCE?

81

DISCUSS YOUR TOPIC WITH OTHERS

93

INITIAL COMPILATION SLIDES

115 PROJECT SUMMARY 127 FINAL COMPILATION SLIDES KEY INSIGHTS INDEX


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LOOK FOR TOPICS

SEVEN ACTIVITIES THIS COMPREHENSIVE PROCESS BOOK DOCUMENTS THE CREATIVE

process of discovering a meaningful topic to explore throughout the Visual Communications Lab course and the rest of the Academy of Art University’s MFA Graphic Design program. The beginning of the process starts with seven activities to assist in identifying important ideas and insights into finding an engaging topic with enough depth to be covered over the remaining semesters of the program. At the end of this course, the topic will be developed into a Thesis Proposal.


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Research for Activities

SELF-REFLECTION

THE FIRST ACTIVITY IS ABOUT UNDERSTANDING MY OWN INTERESTS

and passions. By following a list of sixteen prompts, I was able to identify things that were most important to me. Some of the most important things I learned about myself through the self-reflection activity was that my biggest goals were accomplished through determination and mental endurance. Procrastination is one of the biggest battles that seem to limit my abilities, especially when it has to do with something I have no interest in doing or feel overwhelmed by. I constantly strive to better myself and tend to take on too many activities at once. WHEN I TAKE ON TOO MANY PROJECTS, I TEND TO MOVE FROM

one to another without completing the first if it’s not required. I feel like there is not enough time in the world for everything I want to do in life, but I continue to do as much as I possibly can. When I feel overwhelmed, I start to become self-critical. To be motivated and inspired to continue, I think of others who have overcome larger obstacles that most people think would be impossible. I feel that if they can be that DETERMINED TO REACH A GOAL, then I should be able to reach my goals.

• DETERMINED TO REACH A GOAL—Volunteers and organizations have to work together in order to reach common goals. Some of those goals are what help the people in need accomplish their goals.


L o o k f o r To p i c s

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THINGS THAT ARE MOST IMPORTANT TO ME IN LIFE ARE MY FAMILY,

art and design, exercise, food, happiness, and OTHERS.

HELPING

In life, I’m most proud of continuing my education,

joining the military, creating a family, and finishing the Half-Ironman Triathlon. In difficult situations, I always trust that everything will work out the way it was supposed to and it will only make me a stronger person in the end. In the future, I hope to either have my own design studio or become an online instructor. I would also love to travel to Europe after my husband retires from the Coast Guard, and I wish for kids to grow up happy and have their own accomplishments in life.

• HELPING OTHERS—In my automatic writing, memories and opinions which surfaced frequently on the topic of helping others and assisted in choosing it as a topic.


L o o k f o r To p i c s

TOP: Half-Ironman Triathlon Rules

Haines City, Florida April 12, 2015 BOTTOM: Doucette Children

Toledo, Ohio April 2013 OPPOSITE TOP: Surf Training

United States Coast Guard Newport, Oregon 2002 OPPOSITE BOTTOM: Wedding Day

Jensen Beach, Florida October 2, 2010

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AUTOMATIC WRITING EVERYDAY FOR A WEEK, I FILLED THREE PAGES OF MY THOUGHTS WITHOUT

stopping to think about what I was writing. The purpose of the activity was to let my thoughts flow and see where an idea of something might lead. The majority of my thoughts focused on the events, and plans of my day. Some thoughts mentioned things I am passionate about like family, triathlon, helping people, and education. I also wrote about some of my memories such as seeing a HOMELESS FAMILY with two kids around my age when I was seven.

• HOMELESS FAMILY—This memory has had a major influence in my life and the way I treat others. I’ve always thought that people should take care of each other and not be so judgemental because they don’t know where the other person has been.


L o o k f o r To p i c s

NEWS SCAN FOR THIS ACTIVITY, I VISITED THE LOCAL LIBRARY TO LOOK FOR INTERESTING

topics or issues. Most of the articles I found through magazines were either about beauty, fashion, family, business, and careers. I thought an article I found in Forbes magazine called “30 Under 30” was interesting because it was about the people in the MILLENNIAL GENERATION that have inspired others and made a difference in their industries.

• MILLENNIAL GENERATION—The article I found was inspiring because of young adults that have accomplished so much in such a short lifetime.

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WHAT’S WRONG? THIS ACTIVITY CONSISTED OF MAKING LISTS OF WHAT I FELT WAS

“wrong” with the world, within 50 miles of where I live, and in my personal experiences. Problems that seem to be the most difficult to change in the world are world hunger, global warming, and over population. Some local issues I found included a large homeless population, drug problems, increased crime, and overcrowding. I also found through the Homeless Coalition of Palm Beach County that 33% of homeless people in our county are UNDER THE AGE OF 24.

I found that to be disturbing and wonder if part of it has

to do with the drug problem here. IN MY PERSONAL EXPERIENCES I ALSO LISTED HOMELESS, TEEN

suicide, eating disorders, unemployment and increased crime. All of the personal experiences have involved people that I know who have been affected by one or more of the issues.

• MILLENNIAL GENERATION—The article I found was inspiring because of young adults that have accomplished so much in such a short lifetime.


L o o k f o r To p i c s

PERSONAL PASSIONS A LIST OF 25 THINGS I’M MOST PASSIONATE ABOUT:

1. Family 2. Design 3. Crafts 4. Photography 5. Sewing 6. Painting 7. Reading 8. Triathlon 9. Exercise 10. Education 11. GIVING TO OTHERS 12. Shopping 13. Travel 14. Freelance 15. ANIMALS 16. Technology 17. Accomplishments 18. Illustration 19. Organization 20. Finding happiness 21. Stay-at-home mom 22. Health 23. HELPING HOMELESS 24. Having fun 25. Success

• GIVING TO OTHERS—I was raised in a giving family and try to give what I can to others, which also connects with wanting to help the homeless and volunteering.

• ANIMALS—I also grew up with a variety of pets from dogs, cats, hamsters, chinchilla, birds, and rabbits. My family also owned a ranch with a few farm animals. So this connected to wanting to help others.

• HELPING OTHERS—This correlates to giving to others

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DISTILL DOWN TO FIVE AREAS OF INTEREST


L o o k f o r To p i c s

CREATE FIVE TOPICS FOR INVESTIGATION EMOTIONAL EATING EMOTIONAL EATING IS THE TENDENCY

to eat “comfort food” due mostly to stress or depression even if the person is not hungry. The behavior is highly common and can interfere with a healthy diet and contribute to obesity. I would like to raise awareness and find alternative solutions to emotional eating. FAMILY DIVIDE DUE TO TECHNOLOGY RESEARCH HAS SHOWN THAT COM-

munication between parents and children have declined due to

TEEN SUICIDE AWARENESS TEEN SUICIDE IS A GROWING ISSUE

and is the third-leading cause of death for youth ages 15 to 24 according to the Center for Disease Control and Prevention (CDC). There are many factors that can be involved in teenage suicide such as mental health problems, major life changes, and bullying. I would like to raise awareness in teen suicide to help teens feel more comfortable in talking to others for help. FOUNTAIN OF YOUTH

technology. Children are now more absorbed in technology than previous generations through text, internet, video games, social media, and television. I would like to explore ways that parents and children can reconnect and communicate with each other.

RESEARCHERS HAVE FOUND THAT

having positive self-perceptions about aging can help someone stay mentally, physically, and psychologically younger. A negative perception of aging can have a negative affect on their physical and cognitive abilities which can eventually turn into dementia. I would like to promote the benefits that positive thinking has on the mental, physical, and psychological attributes of a person.

• VOLUNTEERING IN AMERICA HAS BEEN DECLINING—The first main problem of volunteering I found while trying to create topics for investigation.

HELPING OTHERS HELP YOURSELF RESEARCH SHOWS THAT PEOPLE WHO

volunteer and help others have higher self-esteem, psychological well-being, and happiness which improves overall health. Over the last few years,

VOLUNTEERING IN

AMERICA HAS BEEN DECLINING

which

affects services and needs that can be provided to those who need it. I would like to raise awareness about the benefits that volunteering provides to the volunteers in order to get more people to help people in their communities.

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WORDS + PICTURES = MEANING

AFTER CHOOSING FIVE TOPICS FOR INVESTIGATION, IT WAS TIME

to start exploring them in a different context. I began by creating a list of keywords for each topic, then chose one for each to help look for interesting ideas in the world around me. I tried to look for alternative meanings in the words, but found it challenging to find ideas that didn’t represent the word literally.


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List of potential keywords

KEYWORDS EMOTIONAL EATING

Excessive TEEN SUICIDE AWARENESS

Guarded HELPING OTHERS HELP YOURSELF SUPPORTIVE FAMILY DIVIDE DUE TO TECHNOLOGY

Broken FOUNTAIN OF YOUTH

Radiant

窶「 SUPPORTIVE窶認irst keyword that was representative of helping others


Words + Pictures = Meaning

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EACH WORD WAS PRINTED ONTO A 3X5 CARD WHICH I CARRIED

with me to different places throughout the week. I felt that the most successful word was “EXCESSIVE” because it seemed to use the least amount of literal ideas. The word and image with the trash could also have been used with the volunteering topic.

• EXCESSIVE—Although this keyword was for another topic, one of the images I took of the excessive trash pile in a local management area sparked more interest in the topic of volunteering.


Words + Pictures = Meaning

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Creative Process

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WHAT DO YOU THINK?

BACKGROUND, PERSPECTIVES, AND IDEAS AFTER DISCUSSING THE STRENGTHS AND WEAKNESSES OF EACH

topic for investigation, my chosen topic became “Helping Others Help Themselves”, then changed to “Increase Volunteering”. This topic seemed to have the most interest and depth of information that can be researched. To begin researching my chosen topic, I started to look at my own personal opinions and perspectives of volunteering. Then created three posters which include a topic statement and personal opinion.


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Research for opinions I MADE A LIST OF POSSIBLE TOPIC STATEMENTS TO

include on each of the three posters. A little goes a long way Give a little Spread the light You MAY NOT HAVE THE TIME, but have the heart Lighten the burdens of others Make the day beautiful with kindness Everyone can do something Make a life by how you give Help build our youth for the future Real charity doesn’t care if it’s taxl-deductible The purpose of life is to make it matter Do what you can Someone will always need you Charity is the need not the cause Always give so you will always have LIFE’S PURPOSE IS TO MAKE IT MATTER

• MAY NOT HAVE THE TIME—A majority of people feel like they don’t really have time to volunteer because they have so much going on in their own lives.


W h a t D o Yo u T h i n k ?

IN ORDER TO THINK OF MY TOPIC IN A DIFFERENT PERSPECTIVE I TRIED TO

consider how each category impacted my opinion:

Cultural heritage

Assumptions

Family

Projections

Gender

Biographical history

Race

Politics

Language

Ethics, morals, and values

Prejudices

Religion or beliefs

Judgments

Age Prevailing social climate

AFTER THINKING ABOUT THE DIFFERENT TYPES OF PERSPECTIVES, I MADE A LIST

of opinions on volunteering that I could use to design the three posters. 1. People think volunteering is a waste of time. 2. Businesses should donate products and services 3. Volunteering makes me happy. 4. PEOPLE ARE SELFISH and only care if something directly affects them.

• PEOPLE ARE SELFISH—Many people in America and internationally feel that Americans are too selfish and self-absorbed.

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Sketches for opinion posters Businesses should donate products and services BOTTOM: Sketches for

opinion posters Volunteering makes me happy and people are selfish


W h a t D o Yo u T h i n k ?

Volunteering is A Waste of Time Poster 1 Choice BOTTOM: Volunteering is A Waste of Time

Poster 1 Second Choice

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Volunteering Makes Me Happy Poster 1 Choice BOTTOM: Volunteering Makes Me Happy

Poster 1 Second Choice


W h a t D o Yo u T h i n k ?

People Are Selfish Poster 1 Choice BOTTOM: People Are Selfish

Poster 1 Second Choice

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TOPIC FOR INVESTIGATION

INCREASE VOLUNTEERING BACKGROUND:

Volunteering benefits the organizations, communities, and also the volunteers themselves.

PROBLEM:

According to the Bureau of Labor Statistics, VOLUNTEER RATES were

lowest among 20 to 24 year old at 18.4

percent in 2015.

OUTCOME:

I would like to investigate ways that graphic design can promote volunteering to young adults and increase participation.

• VOLUNTEER RATES—After discovering that volunteering in America has declined, I researched the statistics and found that young adults were the age group that were least likely to volunteer.



TOPIC RESEARCH

AFTER CHOOSING MY TOPIC, I CONDUCTED RESEARCH TO GATHER

resources and find out who the local competitors are. Gathering information through the resources and finding out who the competitors are helped in finding additional insights into my topic of volunteering. One of the challenges I’ve faced with my topic have been the vast amount of information available on volunteering, and narrowing it down to the most important.


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RESOURCES

1. BLOGS

2. MOVIES

ENGAGING VOLUNTEERS BLOG FOR ORGANIZATIONS

Volunteers (1985)

that recruit and partner with volunteers to

Full Metal Jacket (1987)

reach their missions. Provides information on

Pay it Forward (2000)

BENEFITS OF VOLUNTEERING

and resources for

opportunities and organizations. BLUE AVOCADO A NONPROFIT ONLINE MAGAZINE FOR

community non profits, publishing 7 times a year with free subscriptions. Provides INSIGHTS INTO NONPROFIT ORGANIZATIONS.

Machine Gun Preacher (2011) The Hunger Games (2012) Hotel Rwanda (2004) The Help (2011) It Could Happen to You (1994) The Blind Side (2009) The Soloist (2009)

DJ CRONIN VOLUNTEER MANAGER’S BLOG, INVOLVED

in nonprofit organizations for over 35 years. Provides a VOLUNTEER MANAGER’S PERSPECTIVE.

3. BOOKS THE UNIVERSAL BENEFITS OF VOLUNTEERING BY

Walter P. Pidgeon, Jr. Hands on guide and workbook for nonprofit, profit, individual volunteers and community leaders. Has step by step procedures, checklists, model policies, real world examples, and sample forms to manage VOLUNTEER FUNCTIONS. MAKE & SHARE RANDOM ACTS OF KINDNESS, SIMPLE

Crafts and Recipes to Give and Spread Joy, by Mique Provost. Craft book for all levels including children which promotes giving and helping others.

• BENEFITS OF VOLUNTEERING—This blog listed many of the benefits that volunteering provides for volunteers.

• INSIGHTS INTO NONPROFIT ORGANIZATIONS—Provided perspectives of non profit organizations and helped in understanding how they recruit and retain volunteers.

• VOLUNTEER MANAGER’S PERSPECTIVE—Provided a personal perspective on the issues of volunteer retention, and other issues of working with volunteers.

• VOLUNTEER FUNCTIONS—I purchased this book to help understand more about how volunteer manager’s increase volunteerism within their organizations.


To p i c R e s e a r c h

5. PERSON (SOMEONE I KNOW)

4. EXPERT CHAPTER EXECUTIVE DIRECTOR. LEADS THE PALM

ANTHONY VARNER, VOLUNTEER FOR A NEW NON

Beach and Martin county chapter. Represents

profit that raises awareness about blood dis-

the American Red Cross since 2015, with over

ease. He could help me understand how non

23 years of experience in nonprofit organi-

profits work and HOW THEY ATTRACT VOLUNTEERS.

zations in Washington D.C., Virginia, and Florida. Certified Fund Raising Executive for over 20 years.

6. WILDCARD QUIZ, WHAT KIND OF VOLUNTEER OPPORTUNITY IS

Right for Me? Helps to focus on the right VOLUNTEER INTERESTS

for potential volunteers.

• VOLUNTEER INTERESTS—When volunteers find opportunities that match with their interests, they will be more likely to continually volunteer because it will assist in accomplishing their own goals.

• HOW THEY ATTRACT VOLUNTEERS—Knowing people who work for a volunteer organization helped to give me insights into the type of events they and activities they do to raise money or attract volunteers.

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COMPETITION

Research for competition


To p i c R e s e a r c h

VOLUNTEERMATCH.ORG A WEBSITE WHERE PEOPLE CAN FIND MORE INFORMATION ABOUT

volunteering and CONNECT WITH ORGANIZATIONS IN THEIR COMMUNITIES.

The company has been featured in The New

York Times website, Wall Street Journal, The Christian Science Monitor, Market Watch, Chicago Tribune, and partners with the Discovery Channel Communications team to create a pop up book commercial.

KVJ VOLUNTEER ARMY A LOCAL POPULAR RADIO SHOW FOR WRMF THAT HOLDS TWO

hour volunteer events once a month. The show also supports and promotes a local non-profit organization called Little Smiles which helps children and their families in need. The KVJ Show is supported by many volunteers who also design their advertisements and announcements.

• CONNECT WITH ORGANIZATIONS IN THEIR COMMUNITIES—This was one of the only websites I found where volunteers and organizations can connect with each other either online or in their community. They also had a volunteer blog where volunteers could connect with each other.

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PALM BEACH COUNTY PUBLIC AFFAIRS THE PALM BEACH COUNTY WEBSITE WHICH LISTS VOLUNTEER OPPORTUNITIES

for some of the larger organizations in the

county. The website provides some contact information for the organizations, links to available sites, and upcoming events.

HABITAT FOR HUMANITY— PALM BEACH COUNTY NATION-WIDE, COMMUNITY BASED ORGANIZATION THAT

provides housing for struggling families in the county. Volunteer opportunities range from administration to construction work.

• VOLUNTEER OPPORTUNITIES—The county website provides a list of local volunteer opportunities.


To p i c R e s e a r c h

BEST BUDDIES PALM BEACH

NATION-WIDE COMMUNITY BASED ORGANIZATION THAT CREATES

opportunities for people with disabilities to connect with others and build friendships. Volunteer opportunities include administration, donations, and EVENTS.

ALL FOR ONE PET RESCUE A LOCAL CAT AND DOG RESCUE ORGANIZATION BASED ONLY ON

volunteers which hosts adoption events every Saturday. Volunteer opportunities involve administrative, working with the animals, and events.

• EVENTS—The events held by this organization are unique and based on socializing such as the paddle boarding event.

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PALM BEACH PHOTOGRAPHIC CENTRE A NON-PROFIT ARTS ORGANIZATION WHICH HOLDS EXHIBITIONS

and photography classes. Volunteers mainly do administrative and clerical work.

HOMELESS COALITION OF PALM BEACH ORGANIZATION THAT IMPROVES THE QUALITY OF LIFE FOR THE

homeless people in the county. Volunteers can participate in admin or clerical, design, assisting the homeless, and help with events.


To p i c R e s e a r c h

AMERICAN CANCER SOCIETY NATION-WIDE COMMUNITY BASED VOLUNTEER HEALTH ORGANIza-

tion which works to prevent cancer through research, EDUCATION,

advocacy and service. Volunteer opportunities

are administrative, medical, and assists with events.

DEPARTMENT OF ENVIRONMENTAL RESOURCE MANAGEMENT COUNTY ORGANIZATION WHICH MANAGES LOCAL NATURAL

areas through hands on ENVIRONMENTAL PROJECTS.

• EDUCATION—A majority of organizations promote their causes through educating the public and raising awareness. They also provide education to volunteers by offering training and experience through learning new skills.

• ENVIRONMENTAL PROJECTS—Environmental projects are one of the largest categories for volunteer participation.

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WHAT ARE THE IMPORTANT QUESTIONS?

THIS PROJECT WAS BASED ON USING THE SOCRATIC METHOD TO

create questions that will help in gaining deeper insights into the topic of volunteering. Six categories of questions were followed to create a variety deeper insights. Instead of answering the questions with text, I used building blocks to visually represent the answers for six chosen questions for each category.


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I began by making a list of 8-12 questions for each of the six categories: List of questions

1. Questions for clarification 2. Questions that probe assumptions 3. Questions that probe reasons and evidence 4. Questions about viewpoints and perspectives 5. Questions that probe implications and consequences 6. Questions about the questions

Then chose the most important question from each category to include in the booklet.


What Are The Important Questions?

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How can I find the right volunteer opportunity for me?

Why is there an ASSUMPTION that students or young people can’t be relied upon?

• ASSUMPTION—This was the beginning of when I started to investigate why older adults assumed that young adults were irresponsible.


What Are The Important Questions?

What are some of the BARRIERS volunteers face?

What would happen if volunteers never showed up to help?

• BARRIERS—Some volunteers face issues with actually trying to volunteer such as the organization not contacting them back, or they become uninterested in their work because they weren’t matched with a project that corresponds with their interests.

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What happens when volunteers are placed in positions that don’t fit with their VALUES?

How do you feel about volunteering?

• VALUES—When volunteers aren’t in a position that matches their personal values, they are less likely to volunteer again in the future and work less efficiently.


What Are The Important Questions?

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HOW ARE THINGS CONNECTED?

THIS SECTION FOCUSES ON A VARIETY WAYS THAT THE TOPIC

of volunteering impacts our world, and how they are all connected. I first began listing items that include people, places, things, ideas, and events within category groups which gave further insights and research into volunteering. After listing the items within the categories, I created a diagram of how everything is connected to each other. Then designed a deck of 18 cards representing the most intriguing insights found.


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1. ENVIRONMENTAL

2. ECONOMIC

3. POLITICAL

• National parks

• Peace Corps

• Firefighters

• Park services

• Economic development

• Search and rescue

• Beaches

• Points of Light

• Homeless

• Zoos

• Saves company money

• Teachers / Tutors

• Botanical gardens

• George H. W. Bush

• Veterinarians

• Oceans / Rivers / Lakes

• Helping Veterans

• Medical

• Green Peace

• Disaster preparedness

• Events / Festivals

• Global warming

• Economic opportunity

• Construction

• Deforestation

• Youth

• Coaches

• Overfishing

• Education

• Clean-up crews

• Nuclear power

• Civil and human rights

• Fund-raisers

• Commercial whaling

• Builds communities

• Red Cross

• Peace Corps

• Financial stability

• United Way

• Nature centers

• Financial coaches

• Volunteermatch.org

• Aquariums

• American Red Cross

• Peace Corps

• Teachers

• Global economy

• Americorps

• Guides

• Services worth $160 billion

• Habitat for Humanity

• Gardening

• Animal rescue shelters

• Beach clean-ups

• National parks

• Animal care assistants

• Food pantries

• Greeters

• Art museums

• Resource managers

• Libraries

• Boy / Girl Scout leaders

• Political campaigns

• Event planners

• Foundations

• ENVIRONMENTAL—One of the largest categories of volunteer participation and has a direct impact on everyone

• ECONOMIC—Volunteering helps to build economic stability • POLITICAL—The political connections helped to identify the different organizations and governments that have been affected by volunteering.


How Are Things Connected?

Lists of connections

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4. PERSONAL

5. CULTURAL

6. BILLIONAIRE

• Self-esteem

• Diversity

• Priscilla Chan

• Enhances various skills

• Civil and human rights

• Laurene Powell Jobs

• Expand career path

• Social governments

• Nikita Kahn and Larry Ellison

• Physical / Mental health

• Social communities

• Mackenzie Bezos

• Increase social life

• Cohesive community

• Oprah Winfrey

• Connected to community

• Public goods and services

• Michael and Susan Dell

• Lower depression

• Collaboration

• Shari Arison

• Needs recognition

• Neighborhood participation

• Ecological awareness

• Increases confidence

• Common interests

• Civil and human rights

• More likely to participate in community service

• Education • Medical

• Social recognition

• Foundations

•Training and leadership skills

• Fund-raising

• Communication skills • More productive • Lower mortality rates • Sense of purpose • Sense of accomplishment • Life satisfaction

• PERSONAL—There are many benefits of volunteering, not only for the organizations, communities, and those being helped, but also for the volunteers themselves.

• CULTURAL—Since volunteers come from a variety of backgrounds and cultures, there is a large amount of diversity where people can learn about and work with people from other cultures.

• BILLIONAIRE—There are a large amount of billionaire’s that either have their own non profit organization, or are fund-raising and holding events for certain causes. One of the largest categories of that is impacted by the billionaire’s is education.


How Are Things Connected?

Lists of connections

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Creative Process

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EXECUTIVE SUMMARY

THE EXECUTIVE SUMMARY ASSISTED IN CREATING MORE FOCUS ON

the topic of volunteering while using visual interest to attract the reader. The quote is a perspective on how volunteering impacts the younger generations, and the word represents a combination of the description and the quote.


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QUESTION:

What is the probability of YOUTH PARTICIPANTS volunteering later on in life?

DESCRIPTION

Volunteering is considered an altruistic activity where an individual or group provides unpaid services, working towards a COMMON INTEREST to achieve goals. It also benefits the organizations, people, and communities, as well as the volunteers themselves.

A WORD A QUOTE

FUTURE

“A youth is to be regarded with respect. How do you know that his future will not be equal to our present.”—Confucious

• YOUTH PARTICIPANTS—Youth participants are twice as likely to volunteer when they are older than people who didn’t volunteer in their youth.

• COMMON INTEREST—Common interests help to bring people together to achieve common goals.

• FUTURE—A majority of youth feel personally responsible for the future of the world.


Executive Summary

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WHO IS YOUR AUDIENCE?

IN THIS ASSIGNMENT, I FOCUSED ON CREATING ARCHETYPES OF

the potential target audience for my topic. Eight different archetypes were created and placed on a spectrum. Two of the audience members including myself were placed outside of the spectrum, while the AUDIENCE ARCHETYPES in the middle of the spectrum would be the most influenced in my topic area. After creating the archetypes, a set of 8 cards were designed using a vernacular of gift cards which relate to my topic.

• AUDIENCE ARCHETYPES—Assisted in finding out some of the things that young adults are interested in order to target the audience better.


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Audience research

THE VOLUNTEER • 34 year old online volunteer • Loves art and design • Provides design service to non-profit I HAVE ALWAYS LOVED ART AND IN THE LAST FEW YEARS I STARTED

learning about design. I was recently referred to a new non-profit who asked if I would do some design work for them. I offered my SERVICES FOR FREE because I felt it was a good way to help support a cause.

THE UNINVOLVED • 25-30 years old previous volunteer • Completed court ordered community service • Volunteering seemed insignificant OTHER THAN MANDATORY VOLUNTEERING IN HIGH SCHOOL, I HAVE

also had to complete court ordered community service because I received a DUI. In both experiences, I was given jobs that I felt were INSIGNIFICANT and felt like a waste of time. I don’t have any desire to do any type of volunteering again.

• SERVICES FOR FREE—I feel that it’s important for companies or organizations to give back to the community in some form whether it’s offering free services or products to non profits or people in need, or holding a type of fund-raiser.

• INSIGNIFICANT—Some young adults feel like the volunteer work they have done in the past didn’t really have enough value to make them want to continue volunteering.


W h o I s Yo u r A u d i e n c e ?

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Audience research

THE ATHLETE • 20-24 years old previous volunteer • Loves playing and watching sports • Wants to learn something new I GREW UP PLAYING VARIETY OF SPORTS AND HAVE A FEW FAVORITE

teams I like to support. For high school volunteer hours, I would help our some of the other sports teams by providing them with food and drinks at events. I would like to learn more about other aspects of sports other than playing or watching so I can see if it’s something I would like to continue as a CAREER.

THE ANIMAL LOVER • 20-24 years old previous volunteer • Loves animals • Wants to MAKE A DIFFERENCE in someone’s life GROWING UP, MY FAMILY RAISED A LOT OF DIFFERENT ANIMALS.

My siblings and I were taught how to care for and treat them as family members. In high school I volunteered for a festival event but haven’t done any other type of volunteering. I would like to find out what opportunities I can do to help make a difference in the lives of animals.

• CAREER—Volunteering provides opportunities for new skills, training, and career expansion which can help the unemployed add to their resumes and find a job, or help college students gain job experience.

• MAKE A DIFFERENCE—A common goal that volunteers have is that they want to make a difference in someone’s life, in the community, or with the environment.


W h o I s Yo u r A u d i e n c e ?

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THE INEXPERIENCED • 20-24 years old doesn’t volunteer • College student • Looking to gain more experience I’M CURRENTLY A JUNIOR COLLEGE STUDENT AND DON’T REALLY

have a lot of WORK EXPERIENCE in my field. I want to be able to get more experience in order to improve my chances of getting a job after I graduate. I would like to find out what kind of volunteer opportunities are available to me.

THE TRAVELER • 20-24 years old friend of volunteer • Loves to travel • Open to new experiences ALTHOUGH I HAVE TRAVELED TO MANY DIFFERENT STATES AND A

few countries, there are still a lot of places I want to visit. I love the experience of TRAVELING because it helps me grow as a person. One of my friends is involved with volunteering abroad, but I don’t really know what they do or how I can possibly get started and would like to learn more about it.

• WORK EXPERIENCE—One of the things that young adults lack is career experience, which makes it difficult for them to find employment especially in a competitive environment. Volunteering can help them gain work experience so they have a better chance of finding a job.

• TRAVELING—There are many opportunities for traveling in volunteer work such as working with Habitat for Humanity and other international organizations that help third world countries.


W h o I s Yo u r A u d i e n c e ?

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THE SOCIAL BUTTERFLY • 20-24 years old previous volunteer • Loves to socialize • Interested in meeting new people MY PARENTS USED TO CALL ME A SOCIAL BUTTERFLY WHEN I WAS

younger because I could make friends with just about anyone. I used to volunteer for festivals and events in high school but haven’t looked into other volunteer opportunities. I would like to find something where I could learn about event planning as a possible career opportunity while also MEETING NEW PEOPLE.

THE RACE PARTICIPANT • 20-24 years old doesn’t volunteer • Loves participating in race events • Would like to be more involved in the community I DIDN’T REALLY GET INTO RUNNING OR RACE EVENTS UNTIL AFTER

high school when a friend asked if I would do a 5k with them. After that running became a new passion of mine. I love what the volunteers do for all of the race participants and I would like to

GIVE BACK

to the racing community.

• MEETING NEW PEOPLE—Volunteering can help with meeting new people, especially if they are new to a community.

• GIVE BACK—Volunteering provides opportunities for people to give back to their communities while giving them a sense of pride and accomplishment. It also helps to strengthen ties within the community and create a supportive environment.


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Creative Process

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DISCUSS YOUR TOPIC WITH OTHERS

IN THIS SECTION, THE GOAL WAS TO GATHER PEOPLE FROM THE

target audience and bring them together for a discussion about their perspectives on volunteering. The project began with preparing an invitation for the event, then planning and organizing how the event would take place. Through the invitation, planning, and event the following was accomplished; preparing, planning, organizing, inviting, gathering participants, facilitating the group discussion, observing, documenting, distilling content, and designing a presentation of insights and information gathered from the event.


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Invitation ideas

INVITATION I BEGAN BY THINKING OF AN EVENT THAT RELATED TO VOLUNTEERING,

and young adults would be willing to attend a meaningful and fun event. I decided to create a beach clean-up event because we live in a coastal community where beach cleanups are popular because of the turtle season. The vernacular I used for an invitation was a message in a bottle. At first I tried using a plastic soda bottle to hold the invitation, but it looked too “trashy”, so I changed the bottle to the classic glass bottle. THE INVITATION WAS MADE TO LOOK LIKE A SCROLL WITH A TREASURE

map that marked the location of the event. I requested that participants complete one random act of kindness before the event so they can share their experience with the group. Free food, drinks, trash bags, glove, and sunscreen was also provided to the participants.


D i s c u s s Yo u r To p i c W i t h O t h e r s

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Planning guide sketches

PLANNING GUIDE THE PLANNING GUIDE WAS DESIGNED TO HELP ORGANIZE THE EVENT

and included a topic overview, list of participants that were invited, list of questions to ask the participants, time line of event, outside resources to help with the event, and photographic styles of what the event should look like. QUESTIONS INCLUDED IN THE PLANNING GUIDE WERE;

What type of random act of kindness did you complete over the week? What made you choose that type of act? Have you ever volunteered before? What did you do and how did you like it? What kind of volunteer opportunities would you be most interested in? Can you think of why your generation doesn’t volunteer? What would motivate you to volunteer? What would you hope to get from volunteering? Experience, appreciation, just to feel good? What are the chances that you would volunteer in the future?


D i s c u s s Yo u r To p i c W i t h O t h e r s

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Event booklet sketches

EVENT OUT OF THE 14 PEOPLE FROM THE TARGET AUDIENCE WHO WERE

invited to the event, only two participants attended the event. For me, that was proof of the statistics that ages 20-24 are LEAST LIKELY TO VOLUNTEER

and needs further investigation

into why they don’t show up for volunteering. After our small group discussion, I asked random people of all ages at the beach why they thought people in the 20-24 year old age group didn’t want to volunteer and if they have volunteered themselves. Asking people outside of the age group provided me with insights into their opinions on that generation.

• LEAST LIKELY TO VOLUNTEER—One of the main issues I had in trying to get my target audience to participate in the event was that they were too busy and had other plans such as work or traveling. It showed me that young adults have other priorities instead of volunteering, and something needs to be changed in order to include volunteering as a priority for them.


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“Now that they are older, they can just get paid for the work” —Erica, 18


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D i s c u s s Yo u r To p i c W i t h O t h e r s

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“Let someone else take care of it” —Christina, 43


D i s c u s s Yo u r To p i c W i t h O t h e r s

INSIGHTS • The majority of people help out because they SEE SOMEONE IN NEED,

not to feel obligated to volunteer.

• The older generations feel that the 20-24 year old age group don’t volunteer because they are either spoiled or they are too SELF-CENTERED. • People who participate in a RANDOM ACT OF KINDNESS are most likely to “pay it forward” and either give a large tip or pay for the person in line behind them at places such as coffee shops or fast food restaurants. • Volunteers are most likely to do something that involves ANIMALS, HOMELESS PEOPLE, OR THE ENVIRONMENT.

• APPRECIATION from the organizations and the people being helped are the biggest motivators for volunteering. • People in the age group are most likely to volunteer because of SOCIALIZING with others. • BEACH CLEAN-UPS were the most common form of volunteering by the participants.

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INITIAL COMPILATION SLIDES

IN THIS SECTION, ALL OF THE INFORMATION, FINDINGS, INSIGHTS, AND

observations are collected from the research completed this semester to begin designing slides for the Thesis Topic Proposal. Each of the 40 slides contains content pulled from the research, and a visual language to help communicate the ideas of my topic for the proposal video. This section includes the initial slides and a refined set.


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Sketches for slides

INITIAL SLIDES The initial and refined slides included content gathered from all of the previous projects: 1—Idea for each slide 1—Personal perspective on the topic 3—Most intriguing questions 3—Most intriguing answers 5—Most important connections 8—Archetypes 3—Insights from event 5—Quotes from event 5—Opportunities for design to make a difference 4—Info graphics 4—”Wild” slides


Initial Compilation Slides

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Initial Compilation Slides

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e ial tai tvieo nP rSol ci de es s I n i t i a l C oCmr p

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SLIDE REFINEMENTS AFTER FEEDBACK FROM OTHER CLASSMATES AND OUR INSTRUCTOR, I DECIDED TO CHANGE DIRECTIONS

and try a different way to represent the circles from the

initial slides. I looked for ways that would be more interesting and visually engaging, while also using the circle as a focal point for information. I conducted more research on circle designs using Pinterest, and using keywords such as youth, social, and ambitious.

Slide refinement sketches

• CHANGE DIRECTIONS—After receiving feedback, I needed to change directions from the initial slides. I used the circles as a focal points for information rather that decoration. I also attempted to make the circles have movement within them.


Initial Compilation Slides

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Initial Compilation Slides

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e ial tai tvieo nP rSol ci de es s I n i t i a l C oCmr p

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PROJECT SUMMARY

AFTER COMPLETING THE INITIAL SLIDES AND REFINEMENTS, I USED

the SUCCESs Model from the book “Made to Stick” by Chip and Dan Heath. The SUCCESs Model helped me to focus on the most important aspects of my topic and make it more interesting for others. I used the content to create the Project Summary which guided the narration and new design for my final slides.


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MADE TO STICK SUCCESs MODEL SIMPLE USE GRAPHIC DESIGN TO INCREASE VOLUNTEERISM IN YOUNG ADULTS.

UNEXPECTED A LARGE MAJORITY OF OLDER GENERATIONS FEEL THAT THE MILLENNIAL ARE

narcissistic, lazy, and delusional, but they are more optimistic, self-confident, success driven, and hopeful. More than half of millennial are worried about the state of the world and feel PERSONALLY RESPONSIBLE to make a difference. CONCRETE YOUNG ADULTS ARE MORE LIKELY TO VOLUNTEER IF IT INVOLVES SOCIALIZING AND

having fun. They also work harder and more efficiently when they know the value of their work and prefer on-the-spot recognition versus formal such as reward ceremonies.

• SUCCESs MODEL—This model helped shape my topic into a more interesting direction rather than a generic volunteering topic.

• PERSONALLY RESPONSIBLE—There is a misconception from older adults that the younger generation is self-absorbed and they don’t care about the rest of the world.


Project Summary

CREDIBLE ALTHOUGH 1 IN 5 MILLENNIAL (AGES 16-32) VOLUNTEERED LAST YEAR IN THE

U.S., young adults ages 20-24 had the lowest volunteer rate at 18.4%. In Florida, only 20% of residents volunteered ranking them 48th among the 50 states and Washington, D.C. The volunteer activities with the least amount of participation (under 10%) in Florida are emergency response and counseling (5.6%), music and arts (5.8%), and sports teams such as coaching (7.2%). (Information gathered from VolunteeringinAmerica.gov and Bureau of Labor Statistics). EMOTIONAL VOLUNTEERING CAN PROVIDE YOUNG ADULTS CAREER PROGRESSION, PERSONAL

development, and social interaction while making a difference in their communities. STORY ROCHELLE IS A 22 YEAR OLD UNDERGRADUATE STUDENT MAJORING IN DANCE AT

Florida Atlantic University. She is also an entrepreneur and is opening her own studio this summer featuring dance, music, art, and theatre classes for children and teenagers. To help with finances and to get the studio up and running successfully, she will be focusing on fundraising events to help pay for supplies and equipment and will need volunteers to help with the events.

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PROJECT SUMMARY BACKGROUND A LARGE MAJORITY OF OLDER GENERATIONS FEEL THAT THE MILLENNIAL ARE

narcissistic, lazy, and delusional. This is a misconception. Millennial are optimistic, self-confident, success-driven, and hopeful. More than half of millennial are worried about the state of the world and feel personally responsible to make a difference. VOLUNTEERING CAN PROVIDE YOUNG ADULTS CAREER PROGRESSION, PERSONAL

development, and social interaction while making a difference in their communities. Young adults are more likely to volunteer if it involves socializing and having fun. They also work harder and more efficiently when they know the value of their work and prefer on-the-spot recognition versus formal such as reward ceremonies. PROBLEM IN FLORIDA, ONLY 20% OF RESIDENTS VOLUNTEER RANKING THEM 48TH AMONG THE

50 states. Young adults ages 20-24 had the lowest volunteer rate at 18.4%. The volunteer activities with the least amount of participation (under 10%) in Florida are emergency response and counseling (5.6%), music and arts (5.8%), and sports teams such as coaching (7.2%). (Information gathered from VolunteeringinAmerica.gov and Bureau of Labor Statistics).


Project Summary

AUDIENCE YOUNG ADULTS AGES 20-24 IN PALM BEACH COUNTY, FLORIDA

OUTCOME I WANT TO USE GRAPHIC DESIGN TO INCREASE VOLUNTEERISM WITH young

adults in Palm Beach County, Florida for the services and programs with the least amount of participation.

Project Summary ideas

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OPPORTUNITY 1: WELCOME WEEK ONE OF THE PROBLEMS COLLEGE GRADUATES HAVE IS TRYING TO FIND A JOB AFTER

college graduation because they lack job experience. Graphic design can be used during “Welcome Week”, which is the first week of college providing resource information to students. Volunteering can be advertised as a way to gain career experience while helping students understand the benefits of continuous volunteering. OPPORTUNITY 2: MUSIC EVENT YOUNG ADULTS ARE MORE LIKELY TO VOLUNTEER IF IT INVOLVES SOCIALIZING AND FUN.

Graphic design can help raise awareness for volunteering through a free entertaining music event rather than a traditional expo. Local organizations can act as vendors while providing information on volunteering. OPPORTUNITY 3: WEBSITE CURRENTLY, THERE ARE MANY WEBSITES THAT PEOPLE CAN USE TO FIND OUT MORE

about volunteering and connect with organizations but there isn’t one where they can log and track the progress of certain projects. Since young adults work harder and more efficiently when they know the value of their work, a website can help volunteers understand the impact of their work by tracking their progress. Rewards can be given for certain goals that are met to help motivate and retain volunteers.


Project Summary

OPPORTUNITY 4: APPRECIATION KIT YOUNG ADULTS PREFER ON THE SPOT RECOGNITION VERSUS FORMAL SUCH AS

reward ceremonies. Graphic design can be used on products that are given to people who sign up to volunteer while at one of the events, or as an appreciation kit after completing a project. Free products given as appreciation can help motivate volunteers by working for additional free gifts and rewards. OPPORTUNITY 5: SIGNAGE THERE ARE MANY VOLUNTEER ADVERTISEMENTS FOR LARGER ORGANIZATIONS,

but not enough environmental signage in our area other than Red Cross giving free movie tickets to people for donating blood. Graphic design can be used to promote the benefits of volunteering near colleges or advertise certain volunteering events. The signage will entice young adults into attending the events by giving them a choice to volunteer rather than feeling obligated.

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FINAL COMPILATION SLIDES


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Sketches and research for final compilation slides


Final Compilation Slides

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SLIDE 1

SLIDE 2 OVER THE LAST FEW YEARS, VOLUNTEERING IN

America has slowly declined. In Florida, only 20% of residents volunteer ranking them 48th among the 50 states.

SLIDE 3 YOUNG ADULTS HAD A VOLUNTEER RATE AT 18%

while older adults had the largest volunteer rate at 29%.


Final Compilation Slides

SLIDES 4-7 SOME PEOPLE THINK YOUNG ADULTS DON’T VOLUN-

teer because they already completed mandatory time in high school and now they can just get paid for the work, or have other priorities in life.

SLIDE 5

SLIDE 6

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SLIDE 7

SLIDES 8-10 A LARGE MAJORITY OF OLDER GENERATIONS FEEL THAT

millennials are narcissistic, lazy, and delusional.

SLIDE 9


Final Compilation Slides

SLIDE 10

SLIDE 11 IT’S ASSUMED THAT YOUNG ADULTS ARE IRRE-

sponsible and won’t show up to work.

SLIDES 12-15 THEY ARE MORE OPTIMISTIC, SELF-CONFIDENT,

success-driven, and hopeful. More than half of millennial are worried about the state of the world and feel personally responsible to make a difference.

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SLIDE 13

SLIDE 14

SLIDE 15


Final Compilation Slides

SLIDES 16-17 I WANT TO USE GRAPHIC DESIGN TO INCREASE

volunteerism with young adults in Palm Beach County, Florida for the services and programs with the least amount of participation such as counseling, music, arts, and sports.

SLIDE 17

SLIDE 18 SO HOW CAN VOLUNTEERING IMPACT YOUNG

adults and their communities? It can provide young adults career progression, personal development, and social interaction while making a difference in their communities.

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SLIDE 19 ONE OF THE PROBLEMS COLLEGE GRADUATES HAVE

is trying to find a job after college graduation because they lack job experience. Graphic design can be used during “Welcome Week”, which is the first week of college providing resource information to students. Volunteering can be advertised as a way to gain career experience while helping students understand the benefits of continuous volunteering. SLIDE 20 YOUNG ADULTS ARE MORE LIKELY TO VOLUNTEER IF

it involves socializing and fun. Graphic design can help raise awareness for volunteering through a free entertaining music event rather than a traditional expo. Local organizations can act as vendors while providing information on volunteering.

SLIDE 21 CURRENTLY, THERE ARE MANY WEBSITES THAT

people can use to find out more about volunteering and connect with organizations but there isn’t one where they can log and track the progress of certain projects. Since young adults work harder and more efficiently when they know the value of their work, a website can help volunteers understand the impact of their work by tracking their progress. Rewards can be given for certain goals that are met to help motivate and retain volunteers.


Final Compilation Slides

SLIDE 22 YOUNG ADULTS PREFER ON THE SPOT RECognition

versus formal such as reward ceremonies. Graphic design can be used on products that are given to people who sign up to volunteer while at one of the events, or as an appreciation kit after completing a project. Free products given as appreciation can help motivate volunteers by working for additional free gifts and rewards. SLIDE 23 THERE ARE MANY VOLUNTEER ADVERTISEMENTS FOR

larger organizations, but not enough environmental signage in our area other than Red Cross giving free movie tickets to people for donating blood. Graphic design can be used to promote the benefits of volunteering near colleges or advertise certain volunteering events. The signage will entice young adults into attending the events by giving them a choice to volunteer rather than feeling obligated.

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KEY INSIGHTS INDEX


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DETERMINED TO

SUPPORTIVE

REACH A GOAL

BENEFITS OF VOLUNTEERING

ASSUMPTION

Page 22

Page 40

Page 52

EXCESSIVE

INSIGHTS INTO NON-PROFIT

BARRIERS

Page 24

ORGANIZATIONS

Page 53

Page10 HELPING OTHERS

Page 12

Page 40

HOMELESS FAMILY

VOLUNTEER MANAGER

Page 14

PERSPECTIVE

Page 40

MILLENNIAL GENERATION

Page 14 UNDER THE AGE OF 24

Page 16 GIVING TO OTHERS

MAY NOT HAVE THE TIME

Page 30 PEOPLE ARE SELFISH

Page 31

Page 17

Page 19

VOLUNTEERS

Page 41

CONNECT WITH ORGANIZA-

HELPING HOMELESS

HAS BEEN DECLINING

HOW THEY ATTRACT

Page 41

Page 17

VOLUNTEERING IN AMERICA

Page 40

VOLUNTEER INTERESTS

ANIMALS

Page 17

VOLUNTEER FUNCTIONS

TIONS IN THEIR COMMUNITIES VOLUNTEER RATES

Page 37

Page 43 VOLUNTEER OPPORTUNITIES

Page 44 EVENTS

Page 45 EDUCATION

Page 47 ENVIRONMENTAL PROJECTS

Page 47

VALUES

Page 54


Key Insights Index

ENVIRONMENTAL

AUDIENCE ARCHETYPES

LEAST LIKELY TO VOLUNTEER

CHANGE DIRECTIONS

Page 58

Page 69

Page 86

Page 100

POLITICAL

SERVICES FOR FREE

Page 58

Page 70

ECONOMIC

Page 58 PERSONAL

Page 60 CULTURAL

Page 60 BILLIONAIRE IMPACT

Page 60

SOMEONE IN NEED

Page 91

INSIGNIFICANT

SELF-CENTERED

Page 70

Page 91

CAREER

RANDOM ACT OF KINDNESS

Page 72

Page 91

MAKE A DIFFERENCE

Page 72 WORK EXPERIENCE

Page 74 TRAVELING

Page 74 MEETING NEW PEOPLE

ANIMALS, HOMELESS

SUCCESs MODEL

PEOPLE, OR THE ENVIRON-

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MENT

Page 91 APPRECIATION

Page 91 SOCIALIZING

Page 91

Page 76 YOUTH PARTICIPANTS

Page 66 COMMON INTEREST

Page 66 FUTURE

Page 66

BEACH CLEAN-UPS GIVE BACK

Page 76

Page 91

PERSONALLY RESPONSIBLE

Page 108

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Heather Doucette DoucetteDesigns@Outlook.com



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