BRAND NEW
Brand as a term derivates from the practice of indelibly marketing or stamping property – usually with a hot iron. Cattle or sheep would be marked in this way, but it was equally a means of signaling disgrace. The origins of the term in its contemporary sense are relatively new. Today, brand image is 90% of what the manufacturers want to sell.
The most recognizable feature of a brand is a name, logo, symbol, or trademark that refers to a products origin. A person, corporation, or institution can own the rights to the brand name. It can be employed as a means to distinguished their product or service from others.
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