Beyond Design

BIG AND POWERFUL: Corporate identity ....................................... 232 THE MESSAGE: Corporate communications ...................................... 236 NEXT IN LINE: The new corporate designer ...................................... 244 THE DIFFERENCE: Design as corporate strategy ............................. 250 THE END: Last words ......................................................................... 256 PERSONAL: Something about me ..................................................... 260

Final_I_Hope2.indd 17

3/7/06 11:12:01 AM

Beyond Design

Published on Sep 22, 2008

Food

Gjoko Muratovski

About

The book is about multidisciplinary design, and beyond. The topics in the book range from introduction to design and new methods of design research, to social trends, sustainability, shopping, consumer behaviour, contemporary marketing, corporate communications, and branding. The key message in the book is that nothing neither starts, neither ends with design, and that design should be observed as a concept within a concept - a medium that coexists between business, marketing and sales. The book iintroduces the main lines of the design development and influential factors today that may determine the future of design tomorrow. In addition to this, the book presents a contemporary overview of the design process and relates to the trends of using integrated design approaches, alongside the sum of knowledge that lies behind.

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.