*1Sacher, Heiko; Edited by Squires, Susan and Byrne, Bryan; Creating Breakthrough Ideas –The Collaboration of Anthropologists and Designers in the Product Development Industry, Semiotics as Common Ground: Connecting the Cultures of Analysis and Creation; Published by Bergin & Garvey – London, 2002 (Pg. 175—195)
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The users therefore, interact with the Internet by asking questions. Creators are confronted with a shift from creating visual metaphors to designing protocols for the asking and answering of questions. Besides the opposite indications that occur in design practice today, both analyzers and creators need to increase their interdependency. They must collaborate more closely. That is the only way to overcome the challenges of the Internet and to take advantage of its opportunities.*1
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