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IT’S ALL ABOUT YOU page 21
Helping AIDS
page 19
The Touch of Minerva
The Velvet Football Terraces
page 24
page 33
Gothenburg’s Got It!
Better By Design
page 21
page 20
Let the Games Begin
As we prepare this last issue of EIBTM Show Daily 2011, we feel so charged with the buzz and the energy that have been circling on the show floor. Stopping anyone in the aisles for their thoughts and the mood was singularly one of optimism, as also confirmed by yesterday’s poll results. As Graeme Barnett, EIBTM Exhibitor Director, says: “We facilitate the platform to make business happen. The results will speak for themselves.” So we decided that we would let you, the meeting professionals, be the voice of our last cover. We held out the microphone and what we heard is that ...
“This year, we have noticed an increase in the number of leads, especially in new markets such as India, Russia, Turkey and China. In addition, we have also observed that planners have come with more solid and concrete requests.” Meenaz Lilani, Executive Director Global Sales EMEA of Fairmont Hotels and Resorts. “We are really satisfied with the organisation, the quality of the requests, the increase in the number of leads, which are much more concrete in business, the way the appointments have turned out (we had only one no
show!), but what is really most important this year are the new businesses we have attracted. An important number of buyers who do not know us have asked us for a proposal and we have on our desk a large congress and also an incentive that already add to approximately some 2,000 people. We are already thinking of coming back next year!” Fiona Chappell, Director of Business Development, Melbourne Convention and Visitors Bureau and Anne Jamieson, Director of Sales and Marketing, Melbourne Convention Exhibition Centre.
“We have always managed to close a lot of business at EIBTM, but this year it has been especially encouraging. To start with, it is very well organised and we have many appointments lined up. On top of that, we have more than 80% of the appointments and had more contacts than last year. We have also closed group bookings of approximately some 2,000 persons in various groups for 2012...” Esteban Misó, Solways, Group, Congress & Incentives Dept.
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“In 2008 the atmosphere was really positive and incredibly busy; people come to EIBTM to share and to experience with an enormous number of professionals. And in today’s economic situation, it determines the way people use face to face, as they need to talk and engage more,” commented Graeme Barnett, EIBTM Exhibition Director.
Explore the gateway to business opportunities in China
Today’s economic situation may have forced the exhibitors to work harder, but meeting planners are just as charged up as ever to find new and better meeting solutions at EIBTM. As the Show Daily goes to print, all figures are looking up: from some 65,000 Pre-Scheduled Appointments, an increase of 16% year on year, to 4,156 Hosted Buyers and 7,348 Pre-Registered Trade Visitors. All of these numbers will be independently verified by the Audit Bureau of Circulation (ABC), but they are expected to be close to the mark. “We had a record number of Hosted Buyers, as communicated during the
first day of the show, and over the last two days we have seen few cancellations and few no-shows, which means we are on record to deliver the highest attendance at EIBTM,” he added. EIBTM has also stepped into the social sphere, which judging by the posts that have been sent out by both exhibitors and visitors alike has been an exhilarating experience for many. With all the buzz at this year’s EIBTM complemented by the lovely sunshine, we wish you all a great end of show and an even better stay with us in Barcelona. See you all in 2012!
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AIBTM unveils Road Map for American Meetings Week
CHINA’s leading international exhibition for the meetings and events industry will be co-locating with the SITE international Conference at China National Convention Center, Beijing, China from 12-14 September, 2012. With interest in the meetings industry at an all time high in China, this year’s CIBTM closed with record figures, more Hosted Buyers, Exhibitors and trade visitors than ever before. 4,428 Hosted Buyers and Trade Visitors took part and over 7,322 Pre-Scheduled Appointments were made during the 3-day event. The largest number of international exhibitors mixed with suppliers from China and Asia Pacific, with 391 main stand holders and exhibiting partners
in total. The views from the floor showed that the presence of CIBTM has clearly helped in delivering business to the MICE sector. “This year CIBTM is following in the footsteps of China’s dynamic economic rise, with the event breaking all previous records,” said Craig Moyes, Group Exhibition Director, Reed Travel Exhibitions. Alongside the SITE International Conference, CIBTM, as part of the Global IBTM Portfolio, will expose the meetings and events industry to a wider audience and will once again create a positive impact for the Chinese economy. www.cibtm.com
AIBTM, launched in June this year and winner of the ‘Best of Show’ at the 2011 TSNN Event Excellence Awards, has unveiled some of the partners and events expected to be part of America Meetings Week for AIBTM 2012 all of which focus on the delivery of business opportunities, education and networking. PCMA (Professional Convention Management Association) will be a unique partner for AIBTM, with a strategic alliance delivering both thought provok-
ing and invigorating content to the education program as well as significant support to the event’s Hosted Buyer recruitment program. This year saw PCMA deliver education to kick start the week but next year the partnership is to be constant throughout the event. Powered by PCMA, AIBTM will facilitate a ‘State of the Industry Debate’ where the sessions will invite top-tier keynote speakers to talk about relevant cutting edge topics.
AIBTM will also partner with SITE securing attendance from their top-level members as Hosted Buyers at next year’s show. They will also host the SITE Young leaders programme at the event, which is designed to build the next generation of motivational experiences leaders by providing education and networking opportunities on a level and in a manner appealing directly to younger generations. Another collaboration is with ACTE (Association of Corporate Travel Executives) who will deliver an educational track of sessions pertinent to face-toface meetings in the context of business travel. The educational sessions will focus on how industry professionals make the most of face time and developing technology to best enhance the corporate travel experience. AIBTM will take place in Convention Center Baltimore (June 19th – 21st 2012). www.aibtm.com
FROM THE ORGANISERS
“The most important things this year are ‘touch brand’ and educating clients, especially for a hotel chain like ours. It has been five years that we have not been here, but we are very satisfied by the appointments agenda, the high quality of Hosted Buyers and the incentive groups that we have closed with Italy and Belgium.” Kenny Teo, Director of Sales, Taj Hotels Resorts and Palaces.
“It is a lot better in terms of the number of appointments, but especially the high commitment by the planners. When they sit down with me, they come with concrete requests, as they already have confirmed groups. I have on my desk various groups with very high potential. Taking into account that Thailand is a long-haul market here, we are surprised by the high level of interest for our destination, especially from Belgium, Russia, India and China.” Vanessa Tondorf, Anantara Hotels, Resorts & Spa.
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“Even though we always have a lot of expectations from EIBTM, this year we met them all: we have not only seen more people, but all of our appointments have been with high quality contacts with decision and purchasing power. On the other hand, we had 20 appointments of which only four have not turned up, but we managed to have nine more, which were not expected ... and we have had three approaches with strong potential.” Sara Elleni, General Manager, Chile en Colores DMC.
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If you are a part of this industry, you will have seen his huge smile, heard his booming laughter and shared his enormous enthusiasm. This Belgian entrepreneur is a key figure of the meetings and events world, especially as the latest chairman of MPI. Whilst remaining the President of Swantegy, he now also brings his ideas to Reed Travel Exhibitions. ing innovative and efficient solutions to my clients! What added value do you want to bring to the IBTM portfolio? Where can you make more of a difference?
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FROM THE ORGANISERS
Hyperactive Eric Rozenberg Joins RTE as Non-Executive Chairman
Swantegy, MPI, now RTE: what is your brand of energy drink? (and is it legal???)
It’s the industry that I love – which is perfectly legal, it energises me and never gives me a hangover! Above all, it always gives different experiences, I keep on learning and bring-
It’s a combination of my personal experience as an entrepreneur in this industry as President of Swantegy, plus the volunteering with MPI, JCI and AIESEC, and a passion for the meetings and events sector, that will bring an international perspective to the IBTM team approach, hopefully adding lots of value to the individual events. What have you noticed changing in our industry that RTE will have to take into account for the success of the IBTM shows?
Three of the major changes we have witnessed in our industry
Do you know... Research showing that 47% of Hosted Buyers attending EIBTM 2010 had annual meetings budgets of over $1m. EIBTM is independently audited by ABC so all numbers relating to the event are not qualified until post show. Reed Exhibitions (www.reedexpo.com), organisers of EIBTM - is the world’s leading events organiser, with over 440 events in 36 countries. ICCA’s has announced that Barcelona has been ranked as the 2nd most popular city destination for hosting international association meetings.
over the last years are: a growing integration of the business world with the meetings & events world; the globalisation of activities; and shifts in the leading economies from West to East and the BRIC countries. The platform of events delivered by RTE in addressing those changes, with their tailor-made educational programmes and international/ regional events in every region and face-to-face opportunities, connects buyers and suppliers and helps them do better business. Personally, you like to push things and innovate - how do you perceive our industry in that respect? Are we not pretty conservative?
There is permanent and tremendous innovation and change in our industry. The key question is always: why? If it’s to help the end-user/customer/attendee, then great, let’s change, innovate, improve and adapt to the local needs. If it’s to be seen as ‘hype’ or win prizes at award ceremonies, I’m not sure it’s serving the right purpose! What is/has been EIBTM for you, in just a few words?
It is a key milestone for my business where I learn about new trends, meet new people/ potential partners, reconnect with friends and get re-energised!
Thursday December 1st
Fancy & Cool or Effective & Efficient? Maarten Vanneste, President of Meeting Support Institute, is an expert in designing meetings. Author of the book ‘Meeting Architecture’, the main idea is that meetings are organised to communicate, train and build relationships. However, today, many meeting efforts are still invested in logistic issues and organisation rather than achieving these goals. We had a quick chat with Maarten. Give us a quick update on Project Meeting Architecture?
PMA is now working hard on a first educational package to share with the entire industry and its existing organisations. It will be a combination of a workbook, training and a few tools and apps. The title is ‘Meeting Architecture Process’ or ‘MAP’, which is about a ‘how-to’ process to identify meeting objectives and design the meeting based on those objectives. Meeting planners learn how to facilitate or even lead such a process. You constantly find new tools which increase meeting effectiveness. Can you indicate three cool / really useful ones?
When people ask me to speak or to write about tools, everyone is interested in the latest and the coolest new tools. Often this brings us to technology. But for designing effective meetings it is more essential to find the RIGHT tool to support the meeting objectives. Fancy and cool are ‘nice to have’ but effective and efficient are much more essential.
For designing effective meetings it is more essential to find the RIGHT tool to support the meeting objectives You are preparing the FRESH conference. In what way will it be an example of how an effective meeting should be?
The biggest challenge FRESH has is to be an example of excellence. Not just talking about it but also demonstrating it. I hope to score reasonable rates when our ‘critical mass’ will evaluate our work. One of the things I look for is the way our FRESH team will test a developing process to improve speakers. ‘The Meeting Architects Toolbox’ will be held at the Future Events Experience Stage Area today at 11:30. Open to all.
Global Meetings, Events and Business Travel Portfolio
SEE YOU IN 2012! Futures Dates 2012
November 27th - 29th
New association partnerships AIME 2012 welcomes three exciting new partnerships with major associations within the events and conference planning industry. The Association of Corporate Travel Executives (ACTE), the Professional Conference Organisers Association Inc (PCO) and the Internation-
Follow us on Twitter @EIBTMevent
ty of regional Victoria while the new, half-day Melbourne Coffee Tour introduces buyers to cosmopolitan Melbourne.
al Special Events Society (ISES) will work alongside AIME organisers to promote business event opportunities to their current and prospective members. Education Program A new look Education Program will be introduced for AIME 2012, providing excellent professional development opportunities for AIME attendees. The program will be created with input from the industry and AIME’s association partners to create relevant and interesting content that addresses the current challenges and issues faced by the meetings and incentives industry. New Pre-Tour options Hosted Buyers will have the chance to experience Melbourne and regional Victoria first hand through AIME’s Pre Touring program and two new tours are available for 2012. The new Hume City Council full-day tour gives Hosted Buyers the opportunity to sample wines and experience the beau-
New Globe 2 dining area For AIME attendees who are looking for food-on-the-go and do not have time to sit-down and enjoy AIME’s Globe restaurant, the new Globe 2 dining option will be a welcome addition to the 2012 show. Sponsored by the Singapore Tourism Board and providing faster meal options, Globe 2’s ‘SingaporeXpress’ will give diners a taste of the hawker style cuisine that Singapore is famous for while providing a casual Singapore-inspired dining area. Ozaccom Plus AIME has teamed up with Ozaccom Plus to offer accommodation and flight packages to Melbourne for AIME attendees. Visitors and exhibitors will be able to find flights and preferred room rates from members of the Australian Hotels Association (AHA) as well as three additional hotel properties – making it a one-stop-shop for AIME travel plans. AIME is taking place on February 21st - 22nd 2012 at the Melbourne Convention and Exhibition Centre (MCEC) in Australia. www.aime.com.au
PRINT OR BROADCAST, OR BOTH? Your eyeballs must have zoomed on the two large LED screens in the centre aisle of the show floor, the 10 plasmas strategically located in areas like the Hosted Buyers lounges, the education area, and even in the Hosted Buyers’ transfer buses. You must have seen the messages and news of the exhibitors. The EIBTM TV is the new striking addition this year. We would like to thank our sponsors for their support in this innovative project and have decided to communicate themselves in a visually impacting manner. You can also have a dynamic communication at EIBTM 2012 with a combination of both TV and Print. Contact us at showdaily@ eventoplus.com or eibtmtv@eventoplus.com or simply drop by Grupo eventoplus (Stand M800) to start making 2012 even better.
Produced by
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Director: Eric Mottard Editor: Lynn Wong Editorial Committee: Francesca Crispino Neus Duran Cristina Muñoz Robert Cotter Art director: Maria Leone Communication: Eva Da Pozzo Events: Vanessa Díaz Olga Bravo Advertising and sales: Christian Bergmann Alex Barbero Silvio Camafreita José García Aguarod José Luis García Luis García Pilar Lafuente Coordination: Esperanza Iglesias Administration: Noemí Ordóñez Nabila Katira EIBTM Show Daily is produced for Reed Travel Exhibitions by Grupo eventoplus. It is printed on 100% chlorine-free paper using vegetable and mineral based inks and is recyclable. While every care has been taken to ensure that the information in this publication is accurate, the Publisher cannot accept and hereby disclaims any liability to any party to loss or damage caused by errors or omissions resulting from negligence, accident or any other cause. All rights reserved. No part of this publication may be reproduced, stored in any retrieval system or transmitted in any form electronic, mechanical, photocopying or otherwise without the prior permission of the Publisher.
FROM THE ORGANISERS
www.eibtm.com/ showdaily
GEARING up for its 20th year, the organisers of the Asia-Pacific Incentives & Meetings Expo (AIME), are pleased to announce some significant changes and updates for 2012 to keep the show fresh and dynamic. Sally de Swart, Reed Travel Exhibitions Director for AIME, said the 20th anniversary was an important milestone and one they would celebrate with a range of new initiatives. “We’ve taken feedback from all attendee groups into consideration and assessed all aspects of AIME. We want the changes to not only be improvements, but put a fresh spin on the show,” Ms de Swart said. New initiatives include:
Publisher: Grupo eventoplus Diputació 256, 5º 1ª, 08007, Barcelona, Spain. t +34 93 272 09 27 f +34 93 272 09 12
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See online EIBTM Show Daily
AIME celebrates 20th anniversary with new initiatives
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SAY VANCOUVER AND PEOPLE WILL COME.
VANCOUVER. SPECTACULAR BY NATURE.
™
CONTACT DORTE OTTESEN AT DOTTESEN@TOURISMVANCOUVER.COM OR CALL 604.682.2222
VISIT OUR WEBSITE TOURISMVANCOUVER.COM
Looking for Business and Doing Business! HOW MUCH CONTINGENCY PLANNING DO YOU DO IN YOUR EVENTS? I think of the most obvious risks and design plan B and possible actions 47% I have a formal process to manage risk, I often get a specific insurance or do a proper plan 37% Not much… 16%
WILL YOU POST / HAVE YOU POSTED SOMETHING IN ONE OF THE FOLLOWING WEB 2.0 TOOLS ABOUT YOU COMING TO EIBTM? Foursquare 0%
ARE YOU LOOKING AT NEW DESTINATIONS? Yes, slightly 10% Not really 22% Yes, clearly 67%
All 1%
HAVE YOU DONE ANY BUSINESS IN EIBTM?
Blog 4% Others 11%
No 39%
Yes
22%
61%
LinkedIn 26% Facebook 35% None 41%
POLLS&TWEETS
not bad at all… Only 41% did not post anything. Facebook wins hands down, with 35% of attendees telling their friends about the show on the ‘Social network’. The professional community Linkedin, and the instantaneous Twitter trailed quite far behind (26% and 22%). However, Web 2.0 has clearly become an important communication tool in meetings and events. Are professionals still exploring the world? Absolutely: No less than 78% still have their eyes wide open to discover destinations. There is still a lot of business out there for destinations eager to grab it! Finally, the million-dollar question: was there any business done at the show? 61% said YES! As this poll was conducted yesterday morning, this means that there are still many business opportunities out there for the rest of today. Good luck!
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For yesterday’s polls, we went to the show floor and talked to 238 professionals to get a snapshot of meeting professionals’ response on varied topics. First, in the age of fear of pandemics, volcanoes and strikes, do professionals have a proper risk-management process? Unfortunately, 63% do not really have one, as “thinking of the most obvious risks” (as quoted by 47%) is probably a bit limited as a risk-management process, and 16% very honestly confessed having no real process. It looks like planners’ optimism still wins over the necessary cautiousness. We may ask EIBTM to add a session on Contingency Planning in next year’s educational programme… We also did a test of social network usage by meeting professionals. Did attendees post anything related to their participation in such an important industry event like EIBTM? Well,
EdgarsKuzmans Edgars Kuzmans Btw - the @EIBTMevent Welcome Party was superb! The Magic Fountains were sparkling as the cava & colorful as the tapas at the reception! @Banks_Sadler: Great advice on use of social media at #EIBTM today. Meeting some interesting folks in the Technology Village too @EIBTMevent #eventprofs @madykeup: 2011 has been is a year of two halves, a planet of 2 halves, Rob Davidson @EIBTMevent @Graupix: Cute little hotels like @HostalSport in Priorat wine region (Catalonia) organize wine tastings in @EIBTMevent Great idea! @WarwickConf: Really busy day at the @EIBTMevent meeting some great contacts
Amazing Updated Professional
Interesting Complete
Nice
Useful
Trendy
Good
Clear
Visual
Informative
Elliot Ferguson, President and CEO, Destination D.C. Stand B260
We’ve been attending EIBTM forever. The first day of EIBTM 2011 went well, lots of good customers and traffic in the area was good. The quality of appointments has increased! The Breakfast reception we had at the stand on wednesday morning had a brilliant turn out.
Robert Santamaria, President, Event Travel Solutions. Stand A240
We are exhibiting for the first time. We are pleasantly surprised by the quality contacts that we are making.
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More Events but Squeezed Budgets for the Meetings and Events Industry
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INDUSTRY&TRENDS
As with every year Grupo eventoplus, the main media group dedicated to events and meetings in Spain, presented its Market Study. For this research the company polled more than 400 event industry professionals, with three quantitative surveys to customers (corporates), agencies, and suppliers (hotels, venues, catering, etc.), as well as qualitative analysis based on interviews and international studies. The results indicate an ambivalent market: more events are organised but less money is invested in them; the industry wants to innovate but inertia and ‘business as usual’ tend to win; strategic alliances are necessary but distorted relationships are everywhere.
age with corporate clients working directly with their suppliers. This trend, seen in other countries, also highlights a crisis in the perception of the added value of agencies by their customers. Providers expect this to continue, as they expect to do more business directly with clients.
No growth in budgets. Corporate clients plan to reduce their event budgets by 4%, which contrasts with the optimism of agencies (+9%) and suppliers (+2%). One explanation for this apparent inconsistency is the disappearance of some agencies during 2008 - 2010, which led to a greater proportional share of the pie even though the pie had not grown in size. On the other hand, the international market is clearly recovering and sends events to Spain, offsetting the sluggishness of local customers.
DO YOU EXPECT YOUR SHARE OF BUSINESS DONE DIRECTLY WITH CORPORATES TO...
This industry is responsible for 1.7 million jobs and $106 billion of GDP How to save money? The crisis has meant less money but more events. This is possible with events having become shorter, closer and more austere. At these events the major ‘Why?’ is on the meeting’s content, trumping innovation and any other meeting aspects. Interestingly, reducing the number of events or participants has been the solution least used to save on cost: companies understand the importance of connecting to their employees and customers. Disintermediation. Companies tend to organise their events internally: more than half of all event activity (exactly 50.5%) is handled without an agency, a trend that has increased with the crisis and events becoming simpler and easier to man-
suppliers
Grow 38.4% Stay the same 50% Decrease 11.5%
Strained relationships. In general, the crisis has led to more difficult procurement processes and to an even less continuous relationship between agencies and clients. 63% of events are contracted through bids (see following chart), which represent a very high cost to agencies; auctions, a selection based purely on price, are now used by several large accounts in choosing their agency. The result is that relations between these two industry actors have become more tense and marked by mistrust.
WHEN YOU HAVE A NEW EVENT, YOU... corporate
Call your usual agency 36.3% Organise a bid with 2-4 agencies 59% Organise a bid with 5 agencies or more 2.2% No response 2.2%
Agencies as banks. A trend that has intensified the funding gap between the advance or 30-days payment required by suppliers and 90-days or more payment delay from companies
has placed agencies in a real financial fix. No wonder, then, that for 64% of companies, the financial capacity of agencies is a factor to consider when hiring. Conservatism. When asked to name the growing components of events, professionals clearly seem to favour (this year, unlike other years of this survey) traditional elements. Creativity wins (as with every year), but other strong elements are simple setups, quality of food (usually much lower in the ranking), networking and educational content, whilst more innovative ingredients, such as social networks, CSR or virtual events, are clearly low in the ranking. The crisis has nurtured our industry’s conservatism.
Thursday December 1st
WHICH ELEMENTS ARE GAINING IMPORTANCE IN YOUR EVENTS?
Educational content 28% 51%
Creativity, surprise
Social networks, 2.0 46% 42%
New formats 46% 42%
agencies corporate
91% 79% Simple setups attention to content 71% 81% Quality of catering 49% 58% Networking 38%
Fun activities 46% 26% Sustainability and CSR 25% 44% Virtuality 29% 19%
53%
The relationship between suppliers and corporates have become more tense and marked by mistrust
A huge market. Recently the economic impact of the sector in the U.S. was analysed and the results are surprising: the industry is larger than automotive, entertainment or information services. The study by PriceWaterhouseCoopers, at the request of the Convention Industry Council, MPI and other industry organisations, estimates that this industry is responsible for 1.7 million jobs and $106 billion of GDP. > Stand: M800
An Improving View from the Hotel Terrace ACCORDING to European Cities Marketing (ECM), the association of tourist offices and convention bureaux of the major European cities, the stabilisation in economic conditions throughout most European countries impacted hotel performances, slowing down the rate of RevPAR growth and the generally good momentum that was enjoyed previously. Results have, however, regained some normality, reaching pre-crisis levels. Throughout the 27 countries of the EU, hotel occupancy rate (OR) levels for the month of September have staged a revival, reaching and even bettering the same month last year. Overall, OR hovers around the 75% level and in some markets pushes 80% and above. In London, Venice, Amsterdam, Paris, Ghent, Zurich, Munich, San Sebastian and Berlin, OR even managed to tip the 85% point. Budget and economy hotel segments perform best, jumping 5 percentage points. As expected, occupancy growth in the other categories is more modest,
though still remaining positive. This overall good level of demand allows hoteliers to sustain good average daily rates (ADR) progress. Higher categories in the hotel spectrum manage to achieve better ADR growth, having greater price elasticity and margins for manoeuvre. They also target higher paying (more profitable) clientele segments, such as international leisure individuals and meetings industry guests. Indeed, fine tuning yield management and selected distribution channels become sophisticated instruments for improving revenue without shifting rack rates significantly. In addition, the newly regained rates are a solid basis not only to retain but to improve the high quality and performance of the European hotel offer. As always, the 27 countries of the EU are divided into three categories: those that experienced a brief moment of economic weakness, such as Germany and Sweden; those positioned in the good average bracket, revealing the phenomenon of stabilisation after strong growth recorded during periods of crisis
– the vast majority of countries – and the few remaining countries that stand out for their very strong growth, including Portugal, the Netherlands, Poland and, to a lesser extent, Austria. In periods of recovery and growth in demand, it is also observed that countries suffering from a deficit in hotel supply benefit from a great boom. Although temporarily beneficial, such markets must be careful not to allow this to become a long term structural weakness. In any case, most European cities are benefitting from an increasing trend in the RevPAR results since the beginning of the year. > Stand: M276
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How can an event use social media platforms to maximise its reach and success?
To successfully use social media for events you need to develop a comprehensive strategy, as you would do for any other marketing channel. Identify your target group and the platforms for how you can best reach it, set your goals and put the right monitoring tools in place to track your success. There is not a one-sizefits-all approach.
With the help of social media, the social interaction starts long before the actual event
However, social media shows the greatest potential when it’s integrated into the whole event lifecycle. How can the organisers monitor their social media channels?
Listen carefully to what your attendees say on social networks about the event and react if necessary. It is also a great way to collect valuable feedback for future events. After the event, social media allows you to keep the conversation going. Share videos of the event, the keynotes, interviews with attendees and interesting facts about the event. The value of these social media is much clearer in B2C, where people share much more freely than B2B, when there are the limitations of a communications department. What can be said about that?
There’s a lot of talking going on
out there about whether social media works better for B2B or B2C companies. I think the value of social media isn’t necessarily clearer in B2C, because it shows great potential for both. The goals may just differ and you need to be realistic. amiando is a B2B company, we’re not trying to reach 100,000 ‘likes’ on Facebook. amiando’s social media promotions tools enable event organisers to address their audience (attendees, ticket buyers) directly and promote their events, get more reach/awareness through social media and at the end sell more tickets. Do social media actually take a special role in events?
Of course, they are one of the most popular forms of social interaction and with the help of social media, events can be even more social. Therefore event hosts should try to make it as easy as possible to share infor-
Choosing The Right Destination Pat Durocher, CEO and Director, and Roger Stauffer, Procurement and Sales Support of Global Cynergies, work on choosing the most suitable destinations for each meeting based on criteria such as accessibility, infrastructure, political stability, visa requirements and exchange rates. We talked to them about how to choose the perfect destination, especially when all destinations can seem exciting for hosting a meeting. Here are some top tips to get to the right place. The extremely important facts we must consider when we are researching a destination are: adequate airlift, appropriate selection of venues, established infrastructure, political stability and adequate service standards. Nowadays, all the BRIC countries are attractive, with China exceptional – it stands out because it offers good overall value. Its infrastructure continues to improve and new hotel developments are happening weekly. However, we do face some challenges if we want work with these countries: • Language can be a barrier, particularly in secondary cities, where a planner’s native language may not be widely spoken; • Contract negotiation and adherence to contractual claus-
es may be looked on as a ‘guideline’ rather than legal conditions; • Service standards can be an issue in some of these countries, where many new venues have become operative but the customer service training hasn’t caught up with the speed of growth; • Safety and security can be an issue in these developing countries. It is critical to ensure that the selected venue is in the ‘appropriate’ part of
town. • There are definitely cultural differences with regards to the concept of time and responsiveness. A 24-hour response time is definitely not the norm in some of these destinations. The seminar ‘Selecting a Value Destination for your International Meeting’ will be held today at 09:00 at Conference Room 5.3. Open to all.
mation about their events. People are willing to spread the word about events they are attending, because today, with the help of social media, the social interaction starts long before the actual event. Do-it-yourself or outsource it? Should companies build the social network management skill in-house, or should they rely on external help, as the topic is too complex and fastchanging?
It really depends. I personally prefer building the social network management skills inhouse. Developing a successful social media strategy requires a deep understanding of your business and your target audience and you are the expert on that. To define the strategy and sharpen the use of social media within your company it might be good to have some social media experts helping you. For complex campaigns it
amiando has launched a brand new “Facebook ticket shop” this year. How does it work? What have been the results?
We are very excited about it and overwhelmed by the results. We launched our amiando social ticketing app two months ago, which allows you to actually sell event tickets directly from your Facebook page. You only need to set up the ticketing for your event on amiando and add the app on your Facebook page. So far, almost 400 Facebook ticket shops have been activated within one month - among them ticket shops of large conferences like LeWeb, Europe’s biggest web conference. Urs Häeusler will be presenting the “Event Ticketing in the Social Media Era” session today at 12:00-12:15 at the Future Events Experience.
Continued Growth Despite Ongoing Concerns THE association’s bi-monthly MPI barometer is the industry’s clearest market situation monitoring tool for assessing in which direction we are moving. Will politicians’ bickering or delaying decisions and market unease with budget deficits take a toll on our industry’s mood? Professionals are cautious, but remain positive. In October’s barometer, the number of professionals reporting better business conditions than a year ago peaked in June, with 72%, but that figure had dropped to a still sizeable 63% by October. Projected business levels remain fairly high, with 3% expecting improvements in the EU, and 4% in the USA. Interestingly, corporate clients are back! This market segment, a clear loser of the 2008 meltdown, when associations appeared much more stable, is the one which has grown most over the last year, according to 42% of interviewees (followed by domestic associations for 21% of those asked). Unsurprisingly, today’s penny-pinchers are governments and public institu-
tions, quoted by 37% as the segment which has reduced their budgets the heaviest. Moody’s is keeping an eye on them … But be cautious: global economic uncertainty remains high. According to the report’s authors, “lower budgets, reduced travel and employment downturns have meeting professionals focused on remaining flexible, managing short lead-in times and working hard on doing more with less.” There is a positive outcome, however: “a belief in the quality of meetings is improving, as professionals learn better ways to host events that offer relevance and desired outcomes”. Look to add value, now more than ever! The Barometer surveyed more than 300 people (62% of them planners, 38% suppliers). > Stand: H870
Download EIBTM Show Daily www.eibtm.com/showdaily
INDUSTRY&TRENDS
New ways to promote and improve business are making their way into the events market. Urs Hausler, Head of Sales of amiando, talks about the great potential of social media platforms to generate more ticket and registration sales and get new, direct distribution channels.
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Social Sophistication
might be helpful to work with experts or agencies. However, you shouldn’t want someone outside your company to decide what your company posts on Facebook or Twitter and how you reply to questions or posts of your fans and followers. They expect you to communicate with them and not someone else.
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> Stand: E335 Putting itself at the centre of destination management, Kuoni Destination Management India has picked up the CNBC AWAAZ Travel Award 2011 in the category of ‘Innovative Work in Marketing India as a Travel and Tourism Destination’. The award specifically acknowledged their creation of a travel industry first Destination Management Centre, a team who root out new experiences in the travel segment. “Our belief is that the future of travel is based on experiences and our ‘Explore” product line effectively communicates this to all stakeholders,” said Dipak Deva, CEO Destination Management, India & South Asia.
> Stand: G340 The Celtic connection north of Hadrian’s Wall just got stronger. Leading Irish company Eirebus has just launched its Edinburghbased Reach Scotland venture, aiming to attract an extra 25,000 leisure and business tourists to the country over the next five years. Offering clients a full suite of conference management services to complement tours from the Highlands to the Lowlands, business and leisure boxes have both been ticked.
> Stand: G300
> Stand: H700 Making it all easy, Exclusively Morocco DMC has launched a new website to help meeting planners from different countries and needs to plan their events in Morocco. The new website gives logistics information as well as suggesting the types of events that will work best in the different parts of the country; access to track record and experience of recommended hotels in international events; and a dedicated section on the new development, Mazagan.
From Vienna to ICCA via Leipzig. At this year’s ICCA annual congress in Leipzig Ulrike von Arnold was appointed to the Board of Directors. Deputy Director of the Vienna Tourist Board’s Vienna Convention Bureau (VCB) where she has worked since 1997, she continues a trend established with a previous VCB Director in 1997, reflecting the consistent high standards of both organisation and destination.
> Stand: I250
> Stand: C500 Full steam ahead in providing guests with private yacht luxury, extraordinary service, lavish accommodation and world class dining has hoisted the sail of Windstar Cruises into the ‘Top Five Small-Ship Cruise Lines’ in this year’s ‘World’s Best Awards’, as voted by readers of Travel & Leisure magazine. Building on their other Cruise Line award swag from ‘Celebrated Living’ (American Airlines 1st Class Passenger publications), Condé Nast Traveler and Porthole Magazine, their newly announced itineraries for the Caribbean, Costa Rica, Baltic and Mediterranean for 2012 promise to be special. Luxury at both port and starboard, Captain!
> Stand: F620 With well over a decade’s experience of delivering high quality scientific conferences in Ireland already under their belt, PCO Conference Partners has been awarded the honour of working with the Office of the Chief Scientific Adviser to deliver
Flying is a breeze. Well, it should be, but it’s never easy booking flights, especially not when it’s for a meeting! Air France and KLM have launched their ‘Global Meetings’ solution in Spain to make it more of a breeze for congress and trade show organisers. Via a simple registration on the online booking system, accessible via their web page (www.airfranceklmglobalmeetings.com), organisers can now book flights for their attendees and also enjoy up to 10% discount on the published fare. What’s more, participants can continue to tot up their ‘Flying Blue’ miles.
designed to enable managers to enhance their uniquely valuable skills.
> Stand: J450 If the roaring of an Italian classic car engine gets your motor running, for example, Nostalgic Vintage Car Travel puts at your disposal a fleet of 1950s Alfa Romeos, allowing the driver to discover the scenic majesty of the Italian countryside from the beaten track of its rural backroads.
> Stand: J200 Bringing the weight of more than a quarter century of experience in numerous prominent positions in the meetings industry, Philippe Fournier, President of the International Association of PCOs (IAPCO) and the MCI Group’s Managing Director for France has also assumed the Presidency of the Joint Meetings Industry Council (JMIC). “I’m delighted to have been appointed President of JMIC at what I believe to be a pivotal point in the organisation’s history,” said Fournier. “There has never been a greater need for good communications amongst international industry organisations. More than ever, in this difficult time, face to face meetings are crucial to make the world go round, with trade fairs, exhibitions, congresses and related events playing a key part in the knowledge economy.”
> Stand: K110
DESTINATIONS
Remoteness from most of the world’s capital cities hasn’t dampened Sydney’s spirit for throwing a party or two - in fact, going by the latest results of the International festivals and Events Association (IFEA), it’s quite the opposite. Deemed the ‘world’s best festival and event city’ in the ‘over one million population’ category for 2011, Sydney city reps will be at the 56th IFEA Annual Convention in Texas to hoist their award for the second year running. It’s onwards and upwards for the team from down under.
> Stand: E500
> Stand: K450 EIBTM was the vehicle for assembling more than 60 international convention centre operations managers for the fourth annual AIPC Facility Operations Summit. Delegates addressed topics ranging from event technology and security to organizational structure and the changing expectations of centre clients in a two day program
IN ratcheting up a number of recent accolades, the Prague Convention Bureau (PCB) has been able to feather the nest of its destination USPs. These include a podium place on TripAdvisor’s Traveler’s Choice awards for hotel quality; International Automobile Federation (FIA) recognition for the
standard of their public transport as well as an International Air Transport Association (IATA) Eagle Award for progress with their airport; Michelin recognition for the cuisine on offer; and reaching 15th Best Destination by TripAdvisor ranking. All of which should put the wind in their USP sails.
> Stand: K650 Italian seaside resort of Rimini has recently broadened its offer to visitors by extending its provincial area by a further seven municipalities. The result of a public referendum is a greater geographical area counting more historic and tourist assets in its portfolio. This also includes assets for business trade expo and conference tourism, which at more than 17% of all tourist visits has evolved into a healthy proportion. More growth in Rimini in every way.
> Stand: P450
HOTELS&VENUES
The Best Airport Hotel in the World, as voted by Business Traveller Asia-Pacific and Business Traveller UK, has recently been adding a few more stamps to its own passport. With the signing of a project for a 5-star hotel in Wuhan, Hubei, China and a complete makeover of their Kowloon Hotel, Hong Kong, guests who appreciate the quality service of Regal Hotels International can now enjoy the business and leisure facilities of these latest additions to the fleet.
> Stand: E550 From Oslo to Helsinki and Stockholm to Gothenburg, 40 hotels are set to benefit from one of the largest hotel investments ever made in the Nordic region. Scandic Hotel Operator and Pandox Property will invest SEK1.6 billion in an upgrading and development programme over the next three years. The focus of the investment, shared across a motels and city hotel portfolio, will be the refurbishment of 4,000 rooms to 21st century standard, enhancing the informal ambience and creating more social areas.
Meetings & Events Australia (MEA) National Award for ‘Best Meeting Venue for 500 delegates or more’ picked up earlier in the year. Not to mention MEA’s awards for Banqueting and Catering, InHouse AV services and CSR.
> Stand: E500 The Lancaster London is set to spend over £10 million on a banqueting venue overhaul. The £6 million kitchen refurbishment will transform both its look and operation while £4 million upgrade of the Nine Kings and Westbourne Suites, which can host up to 3,000 guests, will upgrade its decor elements.
> Stand: G200 Applying the natural brown and green hues of the Washington landscape to their fourth to sixth floor bedrooms, the Fairmont Washington, D.C. has completed its 3-floor renovation programme. The hotel’s 415 rooms mix stylish furniture and luxurious bedding for the homely ambiance, while an enhanced technological offer ensures guests remain connected.
> Stand: F360 Recently reopened after a US$50 million revamp, the doors of the Divan Istanbul Hotel are once again swishing to the sounds of guests enjoying its Ottoman treasures. The 191-room hotel, an Istanbul landmark, reveals a new Divan Pub, a Victorian-styled Divan Bar, the Divan Patisserie and the fine cuisine of the Divan Lokanta restaurant. There’s also the Puri Spa, if you need a little more pleasure. Back on the Istanbul circuit, it promises a divine stopover.
> Stand: N765
> Stand: I600 A half century after opening the world’s first airport hotel, Hilton has landed at London’s Terminal 5. The recently opened 350room Hilton London Heathrow Airport Terminal 5 is also one of the largest high-tech event spaces in the UK, accommodating up to 1,170 delegates. Smaller meetings can be facilitated in two executive boardrooms or five syndicate rooms.
> Stand: G200 Scooping Australasia’s Leading Meetings and Conference Centre since 2006, the Sydney Convention and Exhibition Centre (SCEC) added it to the
Regal standards have been achieved and surpassed with Historic Royal Palaces’ £12 million revamp of London’s Kensington Palace. Cocktails in the newly designed entrance hall can be followed by dinner in a number of available spaces for varying group sizes, including Princess Margaret’s former home and the State Apartments. The Orangery in the newly landscaped gardens is the perfect setting for summer events and can be extended with marquees and terrace use, making for a truly princely event.
> Stand: G200
BRIEF NEWS
Russkie Prostori has opened its third office in the Black Sea resort of Sochi, in the de facto republic of Abkhazia. Not only is Sochi a destination that can rival the natural splendour of the mediterranean or caribbean, it is also ready for events such as the 2014 Olympic Winter Games, Formula 1 from 2014 and being a host city for the 2018 FIFA World Cup.
the 2012 Euroscience Open Forum (ESOF), Europe’s largest scientific conference. Welcoming over 5,000 top international scientists, business leaders, policymakers, researchers and science journalists to capital city Dublin, the involvement of Conference Partners will ensure Irish eyes are smiling on this landmark event.
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SERVICES
DAYTHree Two in a row for Moscow’s Radisson Royal Hotel, named once again as Russia’s Leading Luxury Hotel. This year it also adds the World Travel Awards ‘Leading Luxury Business Hotel’ for Europe to its trophy cabinet.
BRIEF NEWS
> Stand: F550 Confirming its status as a leading company within the hospitality industry, Hilton Worldwide has recently picked up seven category awards at the European Final of the World Travel Awards 2011, held in Dubrovnik, Croatia. With the home city’s Hotel Imperial Dubrovnik winning ‘Croatia’s Leading Hotel’ for the second year, six further hotels in six different countries picked up ‘leading’ awards for Wedding and Honeymoons, Business, Conferences, and Beach resort. The cherry on the award cake came with the Hotel Imperial Dubrovnik also receiving a Best in Customer Service national award, acknowledging the accomplishments of Croatia’s leading businesses.
> Stand: E450
Meliá Hotels & Resorts continues its globalisation and brand enhancement plans with the opening of its first resort in Zanzibar, Tanzania, last October. The new five-star resort is built on a 100-acre estate with a private beach, featuring seven stunning villas, each with private pools and gardens, along with a hundred rooms, all in an exotic paradise setting.
> Stand: F510
Olé! Olé! Olé! OLÉ Special Events have announced their new EcoEvent® concept for event organisation. Directly addressing the impact of the events industry on the environment, the company offers to arrange events that will dramatically reduce waste and limit damage to the environment, in accordance with their sustainability policy. Surely deserving of three olés?
> Stand: G630 With the country increasingly recognised as an international think-tank, an awards dinner at the culmination of the recent Qatar Foundation’s Annual Research Forum at the Qatar National Convention Centre (QNCC) celebrated major achievements in the fields of biomedical, energy, computing, environmental, arts, social science, humanities and Islamic studies research. With Nobel laureates, international policymakers, students, scientists, industry leaders and top academic and research institutions exchanging knowledge and networking, “it is exactly the type of event that will help the country fulfill its ambitions” of moving from a carbon-based to a knowledgebased society, said Adam MatherBrown, QNCC General Manager.
> Stand: B500
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SUSTAINABILITY
With last year’s founding of Italy’s Chapter of the Green Meeting Industry Council, the first to be formed outside of the US, the President of Romebased event agency Events In & Out, Annamaria Ruffini, set the sustainability of Italy’s events industry on an upward trajectory. For her efforts and tangible results in developing sustainable practices, Ms Ruffini was recently awarded the prestigious World Travel Market Global Award. Already a recognisable face on Italy’s meetings and incentive events circuit for her hard work, Ms Ruffini’s ongoing involvement is certain to improve the sustainability of Italy’s events industry as a European frontrunner.
> Stand: P450
Thursday December 1st
Solid plans deliver solid results, as exemplified by the postaudit awarding of ISO9001 to Lanzarote’s Princess Yaiza *****L Suite Hotel Resort for their hotel management plan. This adds to their existing award of UNE182 certification, all of which are steady steps in the hotel’s constant pursuit of most efficient management systems, embraced to raise customer satisfaction and maintain their good repute. Long may it continue…
distribution. With the hotel surrounded by greenery and overlooking the cityscape, the reminder to balance business and environment is there for all to see.
> Stand: J570
> Stand: M700
Going green is now the backbone of Hotel Lev meetings and conventions offer with its new environmentally-friendly business strategy. Measures undertaken to date have focused on reducing electricity consumption, installation of waste separation facilities, sourcing local foods, maximising natural light and reducing marketing impact through increased electronic
Southern German city of Stuttgart is setting sustainable trends in its conference facilities. Visitors to the new Messe Stuttgart exhibition centre and International Congress Centre (ICS) Stuttgart, offering 100,000sqm of flexible exhibition space and a 9,000 delegate capacity, will be heartened to learn of the 27,000sqm of solar collectors on the roof powering their event. Using the city’s welldeveloped public transport and appreciating the centre’s regionally sourced organic dishes can further green your event.
> Stand: J200
GDAŃSK & REGION where business meets
POLAND
Looking for an inspiration? Gdańsk Convention Bureau will do it for you.
GDAŃSK CONVENTION BUREAU
28-29 Długi Targ St. · 80-830 Gdańsk, Poland · phone +48 58 300 06 59 · fax +48 58 301 66 37 convention@gdanskconvention.pl · www.gdanskconvention.pl Business tourism promotion as the trademark of Gdańsk and Pomerania. Publication co-financed from the European Union funds.
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IT TAKES TWO TO MAKE IT PERFECT
The coolest city on the planet*…
...meets the best project management team in the world**. ** IAPCO Excellence Award 2010
Perdona, Barcelona!
Photo: ©visitBerlin/marco_fragasso
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* Hollywood Reporter 2011
welcome to IAPCO Winner 2010 Award for Excellence International Supplier
SERVICES
STEELY grit and determination are characteristics often attributed to Mexican boxers, a country that consistently produces world-class prize fighters at almost every level. Transfer these characteristics to the work the Mexico Tourism Board is doing for the meetings industry and the product is equally impressive - so much that Eduardo Chaillo, their Executive Director for the Meetings Industry, has taken the title belt of the Joint Meeting Industry Council (JMIC) Power and Profile award for 2011. Recognised for initiating a comprehensive economic impact assessment of the Mexican Meet-
Life Gets Better at 50 FOR the fiftieth birthday of the ICCA Congress, more than 1,000 managers from 70 countries - a record-breaker in terms of participation - gathered in Leipzig, where in addition to discussing the key themes and state of the sector there were a number of awards for industry winners, including Glasgow City Marketing Bureau and the Scottish Exhibition and Conference Centre picking up the the ICCA Best Marketing Award for 2011. Arnaldo Nardone, ICCA President, used his opening address at the Gewandhaus concert hall to usher in a key industry theme, explaining to delegates why it was highly symbolic that they were meeting for the first time in a country that not too long ago sat behind the Iron Curtain. “We should always remem-
ber the fundamental freedoms that underpin our industry: freedoms of speech and assembly, the right to disagree with one another in a civilized manner, the freedom to travel,” said Nardone. “This Congress was not a frivolous event – delegates came to Leipzig because they believed they could obtain important insights into how to conduct their business more effectively, because they could negotiate deals and build partnerships with other ICCA members, and because they could exchange concrete business leads on association events,” added Nardone, in a reference to the importance of remaining business-focused. “We are committed to adding new business opportunities every single year, to make it more commercially important for delegates to be at the Congress than
The Great Boardroom in the Sky ANYTHING can happen when you’re 35,000ft in the air on a long haul flight, which can transform the context of the meeting or the event you are on your way to. Well, this won’t be the case any longer, at least not with Gulf Air. A canny retrofit of their first aircraft with Panasonic’s Global Communications Suite, the ‘Sky Hub’, means that passengers now have full broadband connectivity to access internet, mobile phone services and, a world
first, a global, live onboard television service. The service is due to be installed across Gulf Air’s entire fleet in stages. “We are bringing to you, for the first time in the world, fully integrated broadband connectivity offering high speed internet with high speed Wi-Fi and data services, voice over the internet (VOIP), streaming videos and the world’s first in-flight live TV satellite stream across continents,” said Mr Samer Majali,
A Room with a View
IMAGINE a boardroom with a view that constantly changes. Imagine also that the view is not just any old view, but a breathtaking one of dramatic, tree-covered mountain ranges and waterfalls. Yes, you’re daydreaming again in the meeting room ... or
to stay in their offices!” Making sure that good and productive business takes place does not mean taking away from the fun, however, which Nardone considers too vital an element for such an event. “People do business with people they like and trust,” he said. “Building an atmosphere where strangers talk with one another, where first time attendees quickly feel part of the ‘family’, these were all hallmarks of the Leipzig experience. From the team competitions at CAT Night to the creative dress code at the Gala, this was a Congress which put a smile on delegates’ faces.”
Gulf Air’s Chief Executive Officer. In addition to in-flight technology allowing passengers to use their mobile phone for calling, texting, emailing and internet browsing, they can also use GSM-enabled tablets and laptops to go online. Business travelers can access their virtual private network (VPN) to send and receive emails from among the clouds. > Stand: C600
are you? Not if you book your next event with Rocky Mountaineer’s “travelling boardrooms”, a Canadian alternative to the traditional conference centre with its unique train journey experience between Vancouver and the majestic Canadian Rockies. “We are a brand known around the world for delivering exceptional guest service through Western Canada and the Rocky Mountains and our meetings and incentive programme is no different,” said Pauline Lipkewich, Global Director, Group Sales at Rocky Mountaineer. Aboard the dome coaches of the GoldLeaf and SilverLeaf service the splendour of the views is matched by that of the exclu-
sive parlour cars, equipped with LCD screens and boardroom tables. As with a conference centre, cocktail receptions can also be arranged and the coaches branded for the event with the company logo, in addition to a host of tailor-made itinerary options for excursions and activities in some of Western Canada’s most stunning destinations. If you feel that your next meeting might benefit from the inspiration of a constantly changing dramatic backdrop to get the thoughts flowing freely, Rocky Mountaineer’s room with a serious view may be a very good bet. > Stand: A400
On the future, Nardone went on to state that “the emerging market will continue to lead global growth. China, Brazil, Russia and India all have massive potential for meetings growth and will heavily influence activity within their regional spheres of influence, since everyone wants to do business with them and to tap into their research and de-
velopment potential. But there is good potential in many other destinations that smart operators can take advantage of.” Many new paths are clearly on the horizon that will no doubt lead to bigger and better ICCA Congresses as it moves on beyond its 50th birthday. > Stand: I200
Share the Pain to Share the Gain The concept that has quickly gained repute and is now commonly referred to as ‘The Glasgow Model’ won ICCA ‘Best Marketing Award’ which was presented during the Congress. The Glasgow City Marketing Bureau (GCMB) together with the Scottish Exhibition & Conference Centre (SECC) shared the ‘pain and gain’ with meeting organisers so that the risk will be spread between them. “Our clients were worried about the delegate numbers in this economic climate and that’s where this has come from,” added SCEB’s Ben Goedegebuure, co-architect of the concept. “The challenge was clear: how do you reduce risk for your client so they choose you over your competitors? ‘The Glasgow Model’ is the answer. It requires us to be entrepreneurial and share the risk with our client. But this also gives us the opportunity to drive up the numbers by using our combined experience, databases and resources for extraordinary event marketing in Glasgow.”
> Stand: G300
SERVICES
Eduardo Chaillo, Executive Director Meeting Industry from the Mexico Tourism Board, with Philippe Fournier, Incoming President of JMIC
ings Industry, Chaillo’s work demonstrated the high values and employment associated with events and generated a model to estimate the direct economic contribution generated by meetings held in Mexico. Of significant interest was that from direct spending from meetings, 48% was on tourism, with the balance attributed to other economic sectors, highlighting that the impacts go far beyond the hospitalityrelated areas traditionally associated with meetings and conventions. “We are increasingly realising the importance of rigorous measurement of the benefits associated with meetings and conventions in order to document this in a form that will be convincing to government decision-makers,” said Philippe Fournier, JMIC President. “The work and energy that was invested by Mr. Chaillo demonstrates a level of commitment to the industry and to his country that should be an inspiration to us all. Studies such as these demonstrate the broad scope of economic impacts resulting from the meetings industry and go a long way to broadening perceptions of the value we bring to the overall economy.” > Stand: K110
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Mexican Muscle
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DESTINATIONS
LIKE the three goddesses of Greek mythology competing for the apple of Paris, the three largest cities in the region of Emilia Romagna - Bologna, Rimini and Parma - seem to spur each other on to constantly increase their congress offer. Rimini transformed itself into a congress city with its new congress centre. Combined with the trade show area in the city, it offers a capacity for 9,000
vention and Visitors Bureau, bringing 2,500 delegates to the city for this event is an important coup in these testing times and a positive injection for its presence on the convention scene and the knock-on benefits for tourism. “We are particularly pleased that the Neurosurgeons of Europe have entrusted us with the organization of the Congress of the European Association of Neurosurgical Societies (EANS), particularly during this difficult period for our country,” said Professor Panayiotis Selviaridis, Chairman of the bid committee for the Congress. “Such a successful out-
Surgeons and the XXVI Meeting of the European Society for Vascular Surgery in the coming year. Whilst in Parma, expansion in Palacassa has increased its capacity in both the Auditorium and Paganini Congress Centre, now hosting almost 3,000 attendees. The new Hipoga Hall was officially opened in October with the Summilk Congress 2011. > Stand: P450
A 360° View of Iceland
The Touch of Minerva
GREEK nerves must be frayed at the moment with the seemingly endless permutations of their economic odyssey and the swings and roundabouts of European rescue packages. It would be a good time for the Goddess of medicine and doctors, Minerva, to make a welcome return, dropping from the heavens with a magic potion for calm and tranquillity. It seems that she might already have done so, at least for those preparing the bid for the 16th European Congress of Neurosurgery, which Athens has landed against strong competition from Geneva and Tel Aviv. Supported by the Athens Con-
persons in 39 meeting rooms. Among events to be held there is the World Leisure Organisation and a dozen more medical congresses. In Bologna, the union of the Congress Palace of Culture, the Maggiore and the Pavilion Hall 19-20 offers a seating capacity of 11,000. The city welcomes, among others, the XXV Congress of the International Society of the University Colon & Rectal
come, which promotes convention tourism in our country, is of utmost importance, particularly at a time when Greece is ‘eager’ to highlight its convention tourism potential abroad,” added Ms. Despoina Amarantidou of PCO Artion Conferences and Events. Ancient Greeks, aided by their Gods and Goddesses such as Minerva, used to say that ‘Good things can only be achieved with great effort’. Modern Greeks seem to be on the same wavelength as their forebears. May the Gods be on their side. > Stand: L300
MERGING their ‘Event Concept and Management’ services with their ‘Corporate and Executive Travel’ services, Icelandic company Practical Iceland will unveil their new ‘360° Corporate & Travel Event Management Package’ at this year’s EIBTM. “By merging the services we are better able to meet all of the needs of Business Travel clients from abroad while sharing the wonder, beauty and rich cultural history of our magnificent country,” said Marin Magnusdottir, Founder and President of Practical Iceland. Managing business travel and events from concept to completion, an example of the new offer is the company’s ‘Breaking the Ice for Global Business Expansion’, an adventure that takes executives from the country’s famous natural springs and blue lagoons to a caravan journey around a volcano and a hike
and ski-doo tour on a glacier. All of these events are complemented with the finest in Iceland’s culinary offer, including a gala dinner in Reykjavik’s Art Museum. And while in the town centre, if you happen to see some Super Trucks, these will be for the Practical Iceland and Brandit joint initiative of a ‘5-Day Spring Business Retreat for Women Entrepreneurs’. A trip that takes these trucks both on and off road in transporting delegates to historical and natural places on and off the beaten track, the end of day offers the calmer atmosphere of VIP dinners and numerous networking opportunities. All of which promises to leave you, Iceland’s guest, feeling inspired, rejuvenated and feeling that you’ve practically had a full panoramic view of the country. > Stand: J650
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SOARING high in Conde Nast Traveler readers’ world city rankings for both north America, where it takes a podium place, and the world, where it proudly sits in the top ten, Québec continues to improve its city offer to ensure it can enjoy the view from such impressive heights. First up, getting to the city is becoming increasingly easier with ongoing improvements to the Québec City Jean Lesage International Airport, which has embarked on the latest stage of its expansion of the international sector. Not to be overshad-
owed by airport renovations, the Loews Hotel Le Concorde and the Delta Québec Hotel are both receiving their own major renovations, bringing them in line with expectations of the 21st century traveller. Expansion seems to be the name of the game, with the Québec City Fair Centre also joining the party with a $35 million investment to lift the exhibition space from 11,600 to 18,600 sqm and double the service areas. Finally, after all that expansion, let your muscles contract and relax at the newly opened Station Blü Nordic Spa. Just 45 minutes from downtown you can find saunas, steam baths, hot tubs and warm waterfalls as well as panoramic views. It’s a city that seems to like the view from up above. > Stand: A400
DESTINATIONS
Good Views of Québec The Italian Tricolore
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DESTINATIONS
Let the Games Begin
ONE of the leading world cities and a global financial centre suspended between Tokyo and New York, London’s business credentials are second to none, the city consistently voted the world’s leading business destination and attracting over seven million business travellers annually. Some of the supporting infrastructure that makes London such a popular destination is jaw-dropping: more than 40,000 shops, including Europe’s largest shopping centre; more than 6,000 restaurants, 55 of them Michelin-starred; a city-wide well-developed public transport system; an abundance of leisure activities, many of them free or low-cost and internationally acclaimed. It is no surprise that 50 major international communities have made London their home and that 300 languages are spoken in the city. Incredibly, things are set to get even better, for both London and its meetings industry. With the 2012 Olympic torch to be lit in just under eight months, a whole new range of infrastructure is being added to the city: 13,000 new hotel rooms, huge improvements to its public transport network and a new, £165 million ICC London at ExCel. The city offers the chance for a once-in-alifetime event during the Olympic period, but also the legacy of a host of new facilities for the years following the sporting extravaganza. “The Queen Elizabeth Olympic Park will be the perfect location for a raft of event activity,” said London Mayor, Boris Johnson. “The ArcelorMittal Orbit sculpture will offer its view-
ing platforms to event planners, providing fabulous views across the stadium, and the south end of the park will be the site of a 2,000sqm temporary exhibition and conference venue. My promotional organisation, London & Partners, offer you free and impartial advice on planning any type of event in the capital. Whenever you decide to visit or bring an event to London, you can be sure of exceptional service, a memorable and unique experience and most of all, a warm welcome.” With the five main Olympic venues set within one of the largest urban parks to be created in Europe over the last 150 years, event organisers will be spoilt for choice postgames, supported by a vastly improved city infrastructure. “In addition to the new venues, the ‘halo effect’ has been felt city-wide, as a raft of improvements have been made to the transport network, such as the javelin train from Kings Cross, new venues, new hotels and many more new attractions,” said Barbara Jamison of London & Partners. “Our role as the capital’s Convention Bureau is to support those bringing their events to London to take advantage of this changing landscape both now and after the games.” Set to be a defining moment for the great city of London, one effect of next summer’s Olympics is that the meetings industry will have a choice like never before. > Stand: G200
Thursday December 1st
Digital Technology and Chinese Medicine Share One Destination
WITH just five years under its belt as a destination with a convention bureau, the youthful Sarawak has scouted a new logo and is some big hits in its events calendar. Two recent announcements in particular highlight the progress it continues to make as an international destination: securing the 9th World Congress of Chinese Medicine (WCCM) for 2012 and for 2013 the 8th International Symposium on Digital Earth (ISDE), both to take place in Kuching.
Whilst both successes offer useful connections for the event organisers - ISDE delegate interest certain to be roused by Sarawak’s 12 hydroelectric dams planned through the extensive use of digital technology and Malaysia also being the regional hub for traditional Chinese medicine (TCM) - the attractions of Sarawak extend way beyond this. “Kuching offers an array of purpose-built and modern infrastructure for meetings, including the Borneo Convention Centre Kuching and various hotels which meet our requirements,” expressed Mr Huang Jian Yin, Vice Secretary General and Associate Research Professor of the World Federation of Chinese Medicine Societies (WFCMS). “The tropical rainforest of-
fers unique pre- and post-conference tours and field trips for delegates,” he added. “The island of Borneo is a perfect case study for the use of digital earth technology and hosting this important symposium will assist both government and industry players in their future development planning,” added Jill Henry, CEO of the Sarawak Convention Bureau, of the benefits of the ISDE event. More than 1,000 delegates set to descend on Kuching for each event, those behind Sarawak’s rise understand the boost this will be to its international event hosting credentials. > Stand: D550
The Perfect Meeting
TRY to imagine a story about congress organisers who have the nerve-wracking task of not only trying to organise a meeting in a city for the first time, but also know that the venue at their disposal can’t provide all the space you need. Do you think it’s a story with a happy ending? Well, when conference organisers Kenes International organised the 52nd Annual Meeting of the European Society for Pediatric Research (ESPR) in The Sage Gateshead, NewcastleGateshead for the first time in October 14th-17th, it became a success story as well as a happy ending, one with its roots dating back to EIBTM 2008. “We originally met Newcastle-Gateshead Convention Bu-
reau at EIBTM in 2008 and have kept in touch, meeting regularly at the show and exploring opportunities to bring European congresses to North East England,” said Perry Gil-Ran of Kenes International. “So we were delighted to work with the Convention Bureau to bring the ESPR to NewcastleGateshead this year.” The ESPR meeting presented a high-quality scientific programme featuring 1,400 premier international experts recognised for their academic and clinical achievements. While event planning progressed and it became clear that additional space for exhibition and posters would be required, which could not be accommodated within the venue. The solution? To create a
temporary exhibition pavilion immediately adjacent to the main venue and to introduce electronic poster displays, rather than traditional poster boards. Registration and catering were located within the exhibition to guide delegate traffic into the pavilion. The Convention Bureau worked with Kenes International throughout the organising process, hosting and managing a number of site visits for both the association client and for key members of the PCO team. The Bureau also provided ‘hot desking’ space and arranged a detailed programme of individual meetings at the Bureau’s offices for the PCO to meet with representatives of all key hotels to negotiate rates and discuss the client’s requirements. This provided to be a very effective way for them to get to know the key people within the destination quickly and to understand each other’s ways of working. The ESPR entertained its council at Blackfriars Restaurant, a 13th century Dominican monastery and the oldest dining room in the UK. They also held the society’s faculty dinner at BALTIC Centre for Contemporary Art and threw a gala party for over 300 delegates at Newcastle’s historic Discovery Museum. > Stand: G270
tional Hall 7. Hotels are also sprouting up everywhere: the Paasi Scandic is opening with 170 rooms, 30 meeting rooms and four restaurants in addition to the recently renovated Passitorni Helsinki Congress There are more new developments up their sleeve for just outside the capital too. The Sajos Sámi Cultural Centre will open in January 2012 in Inari, Lapland and will be a meeting place for multi-culturalism, but also a unique venue for congresses, conventions and events. All very well designed indeed. > Stand: I420
SHAKING social relations and human behaviour since the spread of the AIDS virus became a worrying trend in the 1980s, the search for a complete cure goes on relentlessly. This is nowhere more important than for the African conti-
nent, but the virus has also the potential to spread uncontrollably in the Asia-Pacific region, especially with the current growth in population and changes in social structure alongside huge economic growth. The search for the cure needs in-
ternational commitment of the best medical minds and substantial financial resources. The meetings to bring these minds together need similar levels of commitment. Step forward the Melbourne Convention and Visitors Bureau (MCVB), partner with the Australian Hotels Association, the Department of Transport and the Agent General of Victoria in securing the bid to bring the International AIDS Conference to the city. Securing 12,000 hotel rooms and tailoring public transport options for the event, the aid of the working collaboration led to a successful event with important outcomes, presenting new research and going some way to influencing policy-makers increase commitment and undertake evidence-based action. A conference for serious minds and with potentially life-changing potential, Melbourne CVB stepped up to the plate. > Stand: E500
Motown Comes to Town
Finland is, Finland is Not
DESTINATION Finland is keeping its feet planted as firmly as one of its famous pine trees, with the slogan that ‘Finland is passionate and uncompromising - in an unexceptional way’. Maybe a touch of Finnish humour, as the list of unexceptional attributes that help define why you might want to have a meeting in Finland are very tempting indeed ... With Visit Finland listing what ‘Finland is’ and what ‘Finland is not’, a sauna for every second person in the country and 190,000 lakes implies that Finland is a body reinvigoration when on a trip. With ski-
ing in winter and long nights of summer, Finland is also a country offering a variety of leisure options to accompany your meeting. As one of the world’s design capitals and the crossroads of east and west, Finland is sure to be culturally stimulating. And as the world’s only country with an annual wife-carrying competition, Finland is sure to be interesting too. As far as what Finland ‘is not’, with all this ‘is’, who cares?! Go have fun with the Finns! > Stand: I420
CELEBRATING significant investment in a new convention centre and new drive from their team, in particular the new engine of an international segment to their sales force, to elevate the city as a serious international meetings destination the Detroit Metro Convention and Visitors Bureau have rolled into town for their first EIBTM. “We wanted to see 2011 as planting seeds for later harvest, our presence here at EIBTM is to let the world know that Detroit is a world class city with numerous selections of hotels and a wonderful convention centre that is experiencing an amazing $300 million facelift that will compete with the best in the world,” said Xenia Castillo-Hunter, International Sales Manager for the Detroit Metro CVB. “Basically, we’re showcasing Detroit as an international option for meet-
ings and conventions.” “We want to meet anyone who has specific business with the US and in particular the midwest,” added Castillo-Hunter of their goal from this year’s event. “Having a presence with the rest of our peers here sends out the message that Detroit is now an option. The meetings industry is now absolutely a focus for the CVB. Our focus is to pursue world class conventions both domestically and internationally. We’re located in the midwest with many direct flights from Europe, so accessibility isn’t an issue. As the home of the annual North American International Motor Show, people also know that we can easily host conventions from 3,000 to 10,000 people - we’re green light for go on that.” In terms of what makes Detroit stand out against strong do-
DESTINATIONS
HELSINKI, the functional design world’s mecca and World Design Capital 2012, will be celebrating a whole year of embedding design and innovation into everyday life. With dozens of events set to take place across a number of the capital’s emblematic buildings, including its markets, factories and shipyard, these spots are set to be transformed into sustainable buildings housing cultural and commercial centres. The Helsinki Exhibition & Convention Centre has opted for geothermal energy to provide the heating and air-conditioning of its new 15,000sqm multifunc-
Helping AIDS
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Better By Design
mestic competition and from international destinations that they would like to compete with, Castillo-Hunter was keen to point out Detroit’s USPs as being “hotels that are unique to the area, for example Casino hotels, world class hotels that can compare to any other US city. Affordability is also a key factor for us you get much more for less.” Detroit reps are happy to be taking their first driving lesson at Barcelona’s EIBTM. “We love Barcelona,” said Castillo-Hunter. “As a first-timer to EIBTM we have a lot to learn and next year we will bring the best of the best to this great event.” Get your motor running and swing by the Detroit stand they have some tasty incentives that will make it really worthwhile!!! > Stand: A250
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HOTEL&VENUES Paradise Regained
SEATS covered with coloured margaritas, relax zones where attendees could drop their shoulders after the frenzy of the first day, decorations made out of recycled materials … the Princesa Sofía Hotel welcomed their invited EIBTM guests with a special tribute to recycling and sustainability, complete with networking opportunities too. An evening dedicated to more than guests just having a good time, the Expo Hoteles & Resort chain, of which the Princesa Sofía Hotel is a part, announced their initiative towards sustainable meetings and events. The chain will be working to increase its CSR policies across all of its hotels.
During the evening, guests had the opportunity to make their own original jewellery from recycled materials, such as rings made out of computer keyboard keys, Nespresso coffee capsules and other disposed items. “Guests and meeting clients are increasingly asking for the best experience, but with respect to the environment and the people with whom they work with,” explains Sonia Blanc, Director of Group Sales. “Along these lines, we are working to make our hotels sustainable and we are here to make it our strong commitment.” > Stand: E257
VOZBOX
For the fourth year coming to EIBTM as a Hosted Buyer, I find that the late fall date is very convenient. Barcelona is a delightful city and I can meet with a good number of our suppliers in one location in a concentrated space of time. I believe that Technology is the first thing that comes to mind when I think about EIBTM. First it was brochures, then memory sticks and by last year, nearly all the exhibitors had their material on an iPad – I think this is quite efficient and effective. This year I am going to try the phone app, as I find I have become so very dependent on my phone for so many things. Advice for exhibitors? As it is appointment based, I would expect exhibitors to be available at the proper time. As they know in advance that I am coming and the company for which I work, it would be lovely if they developed a little knowledge about my company. This is not very typical, but it has happened and I am always impressed when it does. Other than that, I never want to carry brochures – CD’s and memory sticks are fine.
Linda Thornton-Leroy Supervisor, Motivation & Incentive Travel
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Feed Your Brain
FOLLOWING their 2009 renovation the Maritim Hotel Mauritius now offers its previous top level ‘Privilege’ room as entry level, in addition to 75 new ‘Prestige’ rooms all offering sea views. With a new colonial style restaurant and garden spa village, paradise just got a little bit more heavenly. > Stand: H750
HOTEL&VENUES
A Green Night at the Princesa Sofía Hotel
See online EIBTM Show Daily www.eibtm.com/ showdaily THE Scandinavian region is renowned for its highly advanced society, topping almost every aspect of every international life quality survey. So, take the ingredients that have made this come about, add them to the meetings and conferences arena, and what do you get? The recipe for success, very literally! Radisson Blu have recently announced their new concept of ‘Brain Food’ to maintain delegates’ concentration levels for the duration of events. Bringing chefs and nutritional experts together, the menus focus on maintaining blood sugar lev-
els and brain nutrition. Nourished on a low-fat and naturally sweetened cuisine that in no way compromises on flavour or quality, the hotel group expects delegates to be able to take much more from their meeting - including, should they wish, their recipes on a Smart Phone app launched alongside the new concept. With such a very brainy approach to events, it becomes easy to understand how Scandinavia came to top life quality tables. > Stand: I425
A Hotel That Floats Over The Mediterranean... ... LITERALLY!… come Spring 2012, the 5-star Grand Luxury class Sunborn Barcelona floating hotel will be a new feature on Barcelona’s skyline. Located in the Marina Port Forum, the hotel will be equipped with 184 bedrooms, meetings facilities, a Day Spa, restaurants, bars and a sun deck with pool. Built in Malaysia, it is managed by Husa Hotels. > Stand: M500
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HOTEL&VENUES
It’s Green on the Green ...
... BEIJING’S Olympic Green, that is, whose China National Convention Centre has picked up a number of green accolades of late. Previously the media centre for the Beijing Olympic Games, a retrofit converted the building to its current use, since when it has hosted well over 1000 events. Offering 65,000sqm of usable space including a 40,000m2 exhibition centre and a glut of supporting functional space, it has become the new star in China’s international convention industry, one giving off a green light. Implementing internationally recognised best practice standards has earned praise as well as repeat guests. INTEL’s international Marketing Event Manager, Lou Cozzo, praised the services and environmental design, stating that “CNCC have integrative facility design, the venting system and watering system have been built in to save energy, which is really important to the environment and
means a lot to INTEL.” World Heart Federation President Professor Pekka Puska, following the 201 WCC at the venue, remarked on the enforcement of the smoke-free policy that “you have showcased a global best practice and helped set a new standard for professional events of all types.” And Walmart’s China-based marketing manager, Sarah Leung, went a step further in identifying “the winning team at CNCC plus the magic of the Olympic Green location” as a recipe for success. Not only is it green on the green, however, but it also tastes good too. Mr Michael Duck, Senior Vice President of UBM Asia, commented that “at the CNCC the F&B standard and catering service is really very good and the staff were helpful in meeting our requirements. Overall, the service level is very good and the staff are proactive.” > Stand: E650
VOZBOX
I see different levels of what will be the lasting effect of our current economic situation on our industry. I see a lot of downsizing within corporations, which means a lot of people are scrambling for jobs, aka “out of work”. Many of them cannot find employment and the result too often is that these same people are opening up their own meeting planning or event companies and operating with lower costs. They may not have the proper know-how and the
Thursday December 1st
The Velvet Football Terraces
IF just watching the UEFA Champions League Final is not exciting enough, how about adding 180º alluring views of Hong Kong’s Victoria Harbour as a backdrop and a special guest star appearance by former Spanish footballer, Fernando Morientes? It may be too much for some, but
it all happened at the ‘Heineken Star Final’ held in May at the Harbour Grand Hong Kong. The event commandeered the entire 41st floor setting of Le 188° Restaurant & Lounge, right at the top of the Hotel. Fans flew in from across several continents and were welcomed with mes-
sages on a gigantic LED rooftop screen. After all the excitement and emotional upheavals, foot massages were arranged for all guests before they took their long flight home. Due to the time of play, between midnight and 05:00 Hong Kong time, the Hotel had to keep the restaurant open especially for the event and arrange staff exclusively to ensure an uninterrupted service. It also blocked off the floor below the restaurant to avoid the disturbance of other hotel guests. Probably not too many fans have ever been so pampered whilst watching a football game, an experience that will unquestionably have left a treasure trove of memories for those in such luxurious terraces. Lucky, lucky you! > Stand: E550
The Ultimate Golfing Challenge
client will suffer in the quality of their meetings. Our industry will never be the same as it was in the past, especially on the budget front. Don’t do what is needed, but what is budgeted. Creativity is stifled for the sake of the dollar and decimal point (to be very American), as buying is too often done by Purchasing rather than Marketing. I see more consolidations and those of us in boutique companies cannot spend the
THE epic transatlantic battle that is the Ryder Cup is making its way to the home of golf and to one of the world’s greatest courses, Gleneagles, from September 26th-28th 2014. The famous old course, as well as the Gleneagles Hotel and Scotland, are set to benefit from the profile of the event, being only the second time in this golfing encounter’s history that it will be held in Scotland. “The arrangements for this spectacular event are well underway, allowing the tens of thousands of spectators expected to attend to begin making their travel plans in earnest,” said Alex Salmond, Scotland’s First Minister. Patrick Elsmie, Managing Director of the Gleneagles Hotel, added that “we
are excited that the dates have now ben confirmed and are looking forward to the prospect of welcoming the world’s greatest golfers to Gleneagles in 2014. We were delighted to re-open the Dormy Clubhouse this Spring, following a £3 million refurbishment. This winter we are continuing work on the PGA Centenary Course in conjunction with Jack Nicklaus.” With Europe having narrowly edged the last clash, the US will be keen to get one over them on European soil. Polish off your driver and prepare for battle. > Stand: G300
same marketing dollars as the PacMan type of companies. Yet in some ways we can offer a more customised service. I also believe that cream rises to the top and thus good creative companies who add value will survive (though they may not be hugely profitable). Synergy and partnership are where we all need to head and rather than protect ourselves, we need to openly share clients, ideas and values. Relationships (whether social media or via
face to face … can you imagine that that still exists?) will be ever more important. I also think that generational communication will be the biggest obstacle of the near future as we all learn to navigate those waters effectively.
Andrea Michaels President, Extraordinary Events
Six Months in Five Days
Striking an Accord with Indian Guests
EVOLVING to reflect the burgeoning numbers of guests arriving from India, the Mercure Sydney and Menzies Sydney are
the first two Australian hotels to have been awarded Accor’s new ‘Optimum Service Standards for Indian Visitation’.
Ladies, Let’s Go!
NOW, ladies, there is a place that you can really call ‘home’. The
newly opened NH Diagonal Center Hotel, located in 22@
Growth of 11% last year, expectations that visitor numbers from the world’s second most populous country will quadruple within a decade, and Accor’s plans to have 50 hotels in India by 2015 means that catering to the needs of the Indian traveller has become increasingly important business for hoteliers. Addressing these needs and meeting the new standards involves implementing a programme of initiatives, including Indian dishes on the menus, welcome kits in Hindi, Indian adaptor plugs, Indian TV channels and newspapers and Indian drink and snacks in the minibar. Such a considerate programme will certainly help Indian travellers feel more at home when on the road. > Stand: G500
barcelonés, the technological district of Barcelona, has dedicated 10% of its bedrooms to female executives, equipped with amenities from bathing gel to shampoo, hairdryer to nail file, lipstick and anything else you lady execs might need. Officially open since November 2nd 2011, the threestar hotel offers 129 bedrooms, of which three include a living room. There are also four meeting rooms with moveable panels for groups of between 12 and 90 people. Ladies, go give yourselves a treat! > Stand: G550
Lisbon’s Corporate Magnet
HOTEL&VENUES
so taking place within the ICC around the main conference ranging from breakfast meetings, presentations, evening dinners to receptions - organisers have managed to compress six months’ worth of events into
Join our EIBTM group on Linkedin.
25
Having welcomed the Liberal Democrats Autumn Conference in September, with an entourage of 7500 delegates and 1,600 media, the ICC Birmingham came under the international spotlight. With 200 fringe events al-
the five day conference period. “We have worked hard to be the very best at what we do and that is down to a combination of our award-winning, purpose built facilities and our dedicated team of people, who really make the difference when it comes to conferences of this size and nature,” said Nick Waight, Managing Director of the ICC. The hard work seems to have paid off for Birmingham’s ICC - it is the only UK venue to have hosted all three main political party conferences in the past three years and was selected to host the first meeting of the Cabinet outside London since 1921 in 2008. > Stand: G270
ORACLE, Nestlé, the Spanish Football Federation, the Spanish Olympics Federation, Coca Cola and Opel. What do all of these organisations have in common? Can you guess? Ok, I’ll tell you: over the last few months, they have all passed through the doors of the Tivoli Lisboa and the Tivoli Jardim to hold their meetings and events. Located in the heart of Lisbon on the Avenida da Liberdade, the five-star Tivoli Lisboa and four-star Tivoli Jardim, two close neighbours in the city, have expanded their meetings facili-
ties with the addition of four new meeting rooms. Offering a total area of 1,380sqm, a maximum of 322 seated people can be hosted for an event. Another quite remarkable add-on is a small palace with a further seven meeting rooms for 260 people. And to whet your appetite for all the meetings that are taking place there, go to Bar Terraço for a drink with a prime view or enjoy a gastronomical treat at the Brasserie Flo Lisboa. Divirta-se!! > Stand: L500
VOZBOX
EIBTM has helped me in many ways. It gives me a platform to meet new vendors/ suppliers and know what’s available, especially when the offerings in our industry are so dynamic. This knowledge is key to our success and EIBTM helps me with this. It’s also important for me to give the optimal price-to-value return for my clients. EIBTM helps me pass this advantage to my client and on the other side increase business with my business partners. Advice for exhibitors? Present the offer from the Indian point of view. Exhibitors should be people who are subject matter experts and know their product really well. How would I like them to receive me at their stand? With a smile! All the exhibitors have always been courteous and friendly.
Vinita Kripalani Director- Global Accounts, Helms Briscoe
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TECHNOLOGY Paperless Mobile Applications Gain Posters? Ground in Meetings
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TECHNOLOGY
Metrics for Better Decision-Making MAKING some decisions can be a tough mental process, especially for meetings and the many factors that come into play. Thorsten Kolbinger tells us about establishing and tracking metrics in the meetings and event industry and how to use an executive dashboard to help us to make smarter decisions at all management levels, while also creating ownership for the accuracy of data. “You have to firstly determine metrics for your organisation,” outlined Thorsten. “An executive dashboard then helps you to view the most relevant business information at a glance and to implement a strategic planning and management system in your company. For example, to measure track meetings/events: operational measurements, such as number of attendees; financial measurements, such as gross margin
and net income; and customer measurements, such as ABC customer analysis.” Created based on the exacting demands of meeting planners, management’s commitment and employees’ provision of the necessary and accurate information are the vital keys to producing significant reports for good decision making. Thorsten Kolbinger will be giving the “Executive Reporting in the Meeting and Event Industry” session at the new Future Events Experience at 16:15. Open to All.
SHOWCASED for the first time at Belgium’s ‘Dioxin’ science convention, e-Posters, developed by Next Meeting Technology, may signal the road ahead for event poster presentation. Whilst still a work in progress, the touch-screen stands can be placed throughout the convention arena and currently offer a maximum of six Powerpoint slides. With the benefit of having a number of ‘posters’ in one location and the evident green credentials in cutting down on paper usage, optimum user interface is an issue still to be addressed to ensure maximum engagement of delegates with technology. With these issues easily ironed out, expect to see more e-Posters at future conventions. > Stand: P230
THE flood of mobile apps just doesn’t stop … with seemingly no end in sight. But GoomeoEvents is a web platform which allows organisers to create multi-platform mobile apps dedicated to their meetings, i.e. an ‘all in one set up’ solution. Users only have to input their data once to make their meeting application available on iPhone, iPad, Android, Blackberry and WindowsPhone. The app can host practical information, an exhibitor list, floor plans, indoor geolocation,
catalogue and programme, a speakers’ list, QR Codes editor & reader … the list goes on. Live modifications and communication through the back office can be done just by sending a “push” message that pops up on the phone. Advertising spaces can also be created for sponsoring and ad campaigns. It’s not just a one-way information platform; speakers can also, via the app, interact with the audience and conduct quizzes, polls and voting. And most importantly, of course, for reporting purposes, where complete statistics are available online with detailed figures and breakdown of downloads, connections, pages viewed and so on. This is definitely an app worth having on your phone! > Stand: O185
Palexpo > A World of Experience in the Heart of Europe
Location > 5 minutes walk from the international airport and the railway station > 10 minutes by bus, train or car to the city centre > 7 halls with more than 102’000 m2 under one roof
Palexpo’s Congress Centre > 21 conference rooms > capacity up to 3’700 delegates
Palexpo Palexpo SA > PO Box 112 > CH-1218 Le Grand-Saconnex > Geneva > Switzerland T +41 22 761 11 11 > F +41 22 798 01 00 > info@geneva-palexpo.ch
www.geneva-palexpo.ch
Event Registration Goes DIY
Get Your Hands on some Future Technology
It makes sense, right? But until this event, most of the technology presence in the exhibition was relying on presentations and demos. In the area that we set up, it will be ‘live’ and ‘real’, not a demo.
How will you organise the area - for example, what are the rules or the sections?
We based the experience on a collaborative environment: you can view the interactive gallery and control it with your smart phone; you can touch, feel and play with the very latest technology that will enhance your future events and you can listen to the speakers. You will discover technology through interaction and can express your views in the Chance2Speak corner.
Visitors should register for the Chance2Speak in order to take part in the unique processes and activity. We also recommend that they use their smart phones and tablets to interact with the E-posters and E-voters. We also have the welcome drinks and open networking with a twist, so they should come and take part. Adi Ben-Nesher will be sharing his views on the “Future Events Experience – Collaborative Design Vision” at the Future Events Experience, 17:00-17:30.
EVERY event organiser wants to get the most out of their marketing efforts to reach the widest possible audience and maximise the number of attendees. Online platform Eventilo.com are here to make things a little easier for you, with their smooth event registration programme. A combined registration system with invitation sending
function on the website is enhanced in the upgraded version, where amongst other benefits access to more information about an attendee’s profile, relevant data and logistics are available. Developed in the Delft University of Technology (Holland), Eventilo.com is promoted in Spain by Event Planner Spain. > Stand: M270
TECHNOLOGY
For the first time, EIBTM will offer a hands-on area to discover and test out new technology, but isn’t that the only way to sell it?
Any tips for visitors?
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For the first time in EIBTM an interactive area dedicated to future events will profile new technologies entirely through experience. Watch, listen, talk and play: the attendees become the centre of the action. We talked with Adi BenNesher, Managing Director of SyncPartners Limited, a global management consultancy specialising in the field of ‘Organisational Learning & Knowledge Management’, and creator of this year’s new, interactive area.
COME AND VISIT OUR STAND (G500) AND
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THE NEW ACCOR MEET WITH US E-BROCHURE!
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Earn A I Club points on everything you spend at all your meetings
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EIBTM STAND AWARDS
eventresult (Stand O215), Best Shell Scheme Design for its unusual design graphics executed with a good control of graphics iconography, lighting and stand furniture.
Congratulations! Stand Awards judges, Patricia Holmes (MD, Pat Holmes Consulting) and Graeme Barnett awarded the most innovative and original stands of the trade show: these are the winners of EIBTM Stand Awards 2011.
Portugal (Stand L500), Most Innovative Stand Technology and Event Services for the impact produced by its large LED backdrop which attracted and informed passersby with its colourful story.
Meeting & Exhibitions Hong Kong (Stand E550), Best Stand Personnel for its warm and engaging team.
Hungary (Stand I470), Best Stand Design Overall: a light spacious stand, impactful for its compound curves and graphics hanging above attendees’ heads and the stand brand colours layered through multiple kinectic water features.
Thursday December 1st
Conventa (Stand K570), Sustainability Award, given by an independent body, Sustainability Events Ltd, for demonstrating a real commitment to sustainability through their presentation of service.
Barcelona (Stand M500), Best Stand for Doing Business: its perimeter design allows browsing and informal networking in a relaxed spacious environment.
London & Partners (Stand G200), Best Stand PR & Social Media for being the stand which best used its PR and social media activities potential.
Sultanate of Oman (Stand B550), Best Stand Feature & Attraction for embodying in its castle architecture the spirit and soul of Oman.
The Grimaldi Forum Monaco presented to the press their new Responsable Développement Commercial, Christine Giorgis. Stand: J550
Helina Andruskevitsus Market Manager, Japan, Business Tourism Enterprise Estonia, Estonian Tourist Board
The Grand Hotel Huis Ter Duin is celebrating its 175th anniversary in EIBTM… How do we know? Well, their staff wore the number 1886, the year that the hotel was founded on their jackets. Stand: J400
To communicate themselves in EIBTM, Serbia has created a mobile app for smart phones where meeting professionals can simply download information directly from their stand. Stand: J600
Through The Looking Glass of downturns Meeting planners like to plan ahead and leave very little to chance. But do things ever go completely according to plan? Not in the meetings and events business. In today’s session Ruud W. Janssen, Managing Director of TNOC, will explore how event disruption causes new forms of creativity and gets the best out of teams and situations. Define the concept of “disruptive creativity”.
Innovation comes from creative disruption. When we disrupt the status quo and think critically about why we do the things we do, we may realise new, better ways of doing things. Creative Disruption means that any organisation needs to be subjected to various ‘disruption’, so that it can adapt, learn and improve. How is the ‘disruption’ created?
Creative disruption means that the challenge or change is brought by the organisation itself; this is done so that the organisation can change and adapt, sooner than it really happens. By being constantly subjected to creative disruption, the
organisation is recreating itself and ensuring that it is the fittest it can be. While the digital world has had a huge impact on the media industry, it is only now beginning to radically transform the broader economy. Any manager in healthcare, retail, financial services, meetings or the insurance industry needs to learn how to develop some ‘Creative Disruption’. The digital world is about to disrupt your business too. Examples of disruptive creative (digital) businesses like Amazon, Skype, Google and Apple show us the way forward in the digital age. Naming those pioneers in the meetings industry is a task we cannot fulfil (yet) ...
How can technological innovations be crucial in driving ‘disruptive creativity’?
Experimentation is a key and applying ourselves by testing and trying prototypes allows us to learn and adopt the right attitude: Innovation lab events like EventCamp are key to this type of open source experimentation. I’ve had the pleasure of recently organising the first EventCamp in Europe (in an international collaboration with Jenise Fryatt, Lindsey Rosenthal, Paul Cook and Elling Hamso), where we tried and tested many technologies. It takes significant effort but is loads of (learning) fun. Prototyping is key to making your organisation, skills, knowledge and attitude agile. What about people’s attitude to it?
In a disruption the people with a ‘can do’ attitude take a step
forward and others stand back. These moments of truth define the roles of people and the right attitude must be practiced in simulations or by training. Technology gives us the ability to do this by trial and error, a simulation of sorts.
In a disruption the people with a ‘can do’ attitude take a step forward and others stand back Give me an example: you have a high profile brand meeting planned in Egypt and, just a week before the Arab spring occurs. How do you fix the situation?
A high profile brand meeting needs to pay attention to how people perceive the brand. The brand is in the eye of the beholder. Political, ethnic or religious conflicts are disruptions that I would consider to be very difficult environments to be exposed
to. It boils down to the foresight and risk patterns on how the organisation and its organiser decide to deal with this. One thing is for sure, the main challenge is to open your eyes and ears and listen to what is going on and execute your Plan B or Plan C. A good example is how the World Economic Forum dealt with this very situation in February this year. Attendees in Davos were all eyes and ears to the developments on Tahir Square and Egypt at large. The programme progressed as planned but the main conversations were very much influenced and adjusted to encompass the most recent developments. Special exit interviews of panelists and key stakeholders were live-streamed. They engaged in real-time dialogue with public questions and debate on social media, in a social media corner manned by the most senior Facebook executives, including Randi Zuckerberg (Facebook founder Mark’s sister). Ruud Janssen will be presenting the “Disruptive Creativity” session today at 11:30-12:00 at the Future Events Experience.
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EIBTM is one of the most important marketing activities for Enterprise Estonia, Estonian Tourist Board and for our stand co-exhibitors, if we are talking about business tourism. Estonia is still relatively unknown, but this event has given us an opportunity to show Estonia to the world and demonstrate that our positively surprising land is a new and exciting destination in Europe. EIBTM offers brilliant possibilities for us to educate ourselves, meet new people and old friends who have been to our FAM and Press trips or who have organised an event in our country. Last year the Estonian Tourist board was the winner of one of the EIBTM Stand Awards - Best Stand Personnel! Thank you EIBTM and all the Hosted Buyers who voted for us!
TECHNOLOGY/ EIBTM IN IMAGES
VOZBOX
DAYTHree
Thursday December 1st
The Swiss stand surprises us with details from home décor, giving a warm and inviting atmosphere that you can just sit comfortably and talk business. Stand H450
Finland’s stand welcomes its guests with furniture made by slabs of wood. Esthetic, ecological and practical! Stand I420
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EIBTM IN IMAGES
Congrats to Noemí Rosell, ICCA’s “Hotleader of the Year 2011” Noemi, Assistant to the Director of Barcelona Convention Bureau, is ICCA top Data Provider. As a winner, she receives a certificate together with a sum of €500 to be put against an ICCA product or event of her choice within the next 24 months. “Noemí’s contribution has helped to maintain ICCA Association Database as the world’s best source of information on international association events,” said Marco van Itterzon, Director Research at ICCA.
Joining forces: Aigars Smiltans of Meet Riga, Kadri Karu of Estonian Convention Bureau and Jolanta Beniulien of Vilnius Convention Bureau.
The Catalunya Convention Bureau gives a real demonstration of “strength, balance, courage and sense with the “Castells” or human towers, a cultural and sporting Catalan activity since the 19th Century. They are recognised by the UNESCO as World Intangible Cultural Heritage. Stand N500
In full force, the Fairmont Hotels and Resorts team posed for us as they presented six new hotels at this year’s show. Stand F360
Last opportunity to register for IAPCO’s World Famous
Annual Seminar at the IAPCO stand K110 or www.iapco.org
by 1st December at special EIBTM Rates
SUSTAINABILITY
Certifications are perceived to be complex processes - are they manageable for mid-sized events, with limited teams?
There are very different standards. Some are ‘performance standards’ (a checklist of criteria or measurements that must be in place). Others are ‘management system standards’, like ISO14001, which require certain processes and commitments to be documented. Also, some allow an organisation to ‘self certify’, while others require an independent audit. It is also important to note that there are no internationally recognised certifications designed for ‘events’. The handful of standards for sustainable events often do not focus on the event itself, but the planning effort behind it. The BS8901 standard, for example, in fact outlines the criteria necessary for an ‘event management system’. The event is simply the outcome of the system. That clarification made, mid-size teams can absolutely achieve certification. In fact, they may have an advantage in that their leadership is often closely engaged with the operational processes. This link between leadership commitment and operational process is fundamental for certification. Most of the organisations that have experienced real benefit from BS8901 are SMEs.
Meeting certification should be seen as an opportunity to improve the health of the organisation interested. Certifications help hotels put systems in place that measure such things that matter to the bottom line. Steve Faulstick, General Manager for Doubletree Hotel in Portland, Oregon can point to hundreds of thousands of dollars saved as well as hundreds of thousands of dollars earned through sustainability.
Ticos’ Green Roof BALANCING the protection of their natural and cultural resources with securing improvements to life quality for local communities has been the key to a sustainable and economically successful tourist industry in Costa Rica. The abundance of natural resources being the strongest magnet for visitors, it is unsurprising that the government’s Tourism Board (ICT) have moved to safeguard its pro-
tection through the Certification in Sustainable Tourism Programme (CST), by which tourism businesses are classified according to their degree of management compliance. With the bar set high, TE Incentives is one such company that enhances rather than simply complies with the government’s goals. Achieving Level 5 of the Certification - the highest available - environmental protection is the cornerstone of their
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activities, integrating environmental monitoring, connecting with and assisting the development of local communities, and promoting social and cultural attractions. While the New Economics Foundation ranks Costa Rica first in its Happy Planet Index, we can be sure that incentives in the “rich coast” are both fun and green. > Stand: C450
Savour the Centre
Download the EIBTM
Except in very eco-conscious places like Northern Europe, hotel certification is still far from the norm. What do you advise non-certified hotels?
Eco certifications will make them more profitable. If we asked these hotels if they would like to decrease their energy bill by 15% or their employee turnover by 10%, they would likely be
A regular Saturday afternoon in the city of Liverpool divides the city between the blue and the red of Everton and Liverpool, its two rival football teams. For most of the city, it’s one or the other. For ACC Liverpool, they’ve decid-
venue’s sustainability and CSR processes up to date,” said Kerrin MacPhie, Director of Sales at ACC Liverpool. “Companies with their own sustainability procedures in place have been attracted, as the venue’s credentials go hand-in-hand with theirs. Planners continually look for venues that make a difference to their event, and being ‘green’ is something well regarded in the events industry, hence sustainability measures are not seen as an add on, but more as an embedded added value service.” Sometimes if the main choice is between blue and red, it’s best to opt for green. > Stand: G270
MARKING another sustainability milestone, the addition of a local food advocate to the team at the Metro Toronto Convention Centre (MTCC) is part of its new strategy around Ontario-based sourcing. With recognised social benefits of supporting local economies and
building strong communities to environmental impacts of reducing air pollution from food travelling shorter distances, the centre’s CSR receives a boost. Add the health benefits for delegates of fresher, tastier locally sourced produce or food and the idea sounds even better. “The MTCC is grateful for
this opportunity to go above and beyond our current ‘Locally Sourced’ menu by optimising the food and beverage options available to our guests,” said Barry Smith, President and CEO of the MTCC. “It’s another part of our plan to reduce the environmental impact of events hosted at the MTCC.” “I’m excited to take on this new challenge of offering a true taste of Ontario to visitors, while supporting Ontario farmers and producers at the same time,” said Kelly Hughes, in her newly created role of Local Food Procurement Officer, Chef and Project Manager. “My passion is local and sustainable food, so I look forward to setting goals for procurement that will reduce the MTCC’s footprint.” Look forward to savouring all the flavours of your next event at the Centre. > Stand: A400
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On the path to sustainability, one tool is essential but not always clear: standards and certifications. A session with Rebecca Saunders from Positive Impact Events will explore this topic in the Sustainable Events Corner. Guy Bigwood (MCI Group Sustainability Director and GMIC President) and Michael Luehrs (MCI Sustainability Manager) provide us with a useful overview and help us see more clearly.
ed to be a bit different - they’ve opted for green. Having added ‘zero waste to landfill’ status and ISO 14001 to their credentials, the convention centre are using this platform to forge ahead with further environmental improvements, such as energy-saving modifications to the building’s lighting. The focus of the initiatives is to offer a sustainable and CSR-focused venue where clients know that they are hosting a meeting whose sustainability can be measured. “ACC Liverpool has sustainability built in to its core, which benefits the venue in not sourcing measures to constantly bring the
SUSTAINABILITY
What sustainable Blue or Red? Choose Green standards in our industry?
DAYTHree
Thursday December 1st
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EIBTM IN IMAGES
Here are some images for you to remember this successful 23rd edition of EIBTM. See you in 2012!
anuncio_daily_imprenta.pdf 22/11/2011 13:06:47
Opening up new perspectives for an exciting career
Come and visit us at stand F800 careers@pacificworld.com www.pacificworld.com
Cape Town Goes Global
having the effective measurement progress on the initiatives. “Aligning our reporting standard to GRI was the final step in the centre’s journey to achieving complete sustainability,” said Toefy. Having met its latest objective the journey is set to continue, as it seeks to improve on what it has achieved so far and raise the bar higher. The view from Cape Town’s iconic Table Mountain just gets greener and greener. > Stand: H550
Gothenburg’s Got It!
Studio Ketchup
GREEN is certainly no passing fad for the Swedish city of Gothenburg, whose political leadership has made strategic investments in sustainable infrastructure for many years already. A shining example: 60% of the city’s hot water and heat is generated by a heating system that sources 96% of its energy from
waste and renewables, reducing carbon emissions by over 90%. This mindset clearly also lends itself to the meetings industry: the Gothenburg Convention Bureau Director, Lennart Johansson, understands the value of these investments for organisations interested in doing business with
a sustainable city. MCI worked for 18 months on a strategy for the city, benchmarking Gothenburg’s current ‘sustainable destination’ performance against major competitors. They conducted research to map the top 20 meetings destinations as identified by ICCA and valued, for each, the Environmental Infrastruc-
ture (transport, renewable energy, waste management, etc.) and the Convention Bureau’s performance in helping planners to organise green meetings. Drum roll for the results ... 86% of the hotels have achieved eco-certification, with the hotel association’s plan being to achieve a staggering 100% within the next two years! All public events organised by the Goteborg and Co tourism authority are certified (including ‘Way out West Music Festival’, the ‘City Race’ car competition, and the ‘Gothenburg Culture Festival’). Gothenburg taxi company has migrated its entire fleet of 450 cars to Level 5 EU eco-performance vehicles. The airport has committed to zero emissions by 2020 and has achieved the highest level of international certification. The Swedish Exhibition and Congress Centre, Gothenburg’s largest venue, now documents that 75% of all waste gen-
erated at their facility is reused, donated or recycled. An impressive list of green achievements. The city’s convention bureau decision to feature sustainability in all their congress bids is a clear catalyst for hotels not currently meeting the eco-certification to join the club. Hotels with a third party eco-certification therefore have a clear advantage in gaining business. Recently, and because a client requested only certified hotels, a hotel was rejected from a bid. Unsurprisingly, the day after, the hotel applied for the city’s third party certified environmental diploma - Miljodiplom. In terms of what’s needed for a sustainable events industry, clearly Gothenburg’s got it! > Stand: I600
SUSTAINABILITY
and effect change in the meetings and events industry,” said Rashid Toefy, CTICC Chief Executive Officer. “Embedding sustainability into your long-term strategy is vital if you want people to invest in you. If you don’t have sustainability at the core of your operations, society will reject your products and services.” The long-term strategy for Cape Town began with a commitment to sustainability, then putting international measures in place, such as meeting ISO 14001 (Environmental management) standards, and finally
FURTHER reducing their environmental footprint and building on their highly-acclaimed Green Partnership Program, the Fairmont Washington, D.C. has moved to offset 100% of the hotel’s electricity use through the supply of wind-farm generated renewable energy credits (RECs). An environmental standards trailblazer for the hotel business for over two decades already, Fairmont’s new initiatives are tackling head-on the environmental challenges of the twenty-first century. “Every business has a responsibility in the community to be environmentally conscious,” said Fairmont Hotels and Resorts General Manager George Terpilowski. “Our commitment to support renewable energy development and reduce carbon
emissions has an impact similar to planting 42,982 mature trees or not driving more than 10.5 million miles in an average passenger car.” Fairmont Washington, D.C.’s ongoing commitment to responsible tourism, its myriad initiatives ranging from establishing a dedicated hotel Environmental Committee through recycling initiatives and utilising a range of energy saving installations, has netted the hotel a host of rating achievements and awards. Their latest environmental addition, unique in the US capital, is creating a real buzz - literally! The 105,000 new Italian (honey bee) residents of the hotel’s rooftop are a response to the nation’s bee shortage and it is expected that, alongside addressing this environmental issue, the fruit of their exploits will colour the hotel’s culinary programme. With 300 pounds anticipated from the first two years, the rooftop honey will compliment the edible herbs and flowers already cultivated in the hotel’s interior courtyard. Full credit must be given to the real buzz Fairmont is generating with these initiatives. > Stand: F360
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PUTTING itself on the world’s great, green stage, the Cape Town International Convention Centre (CTICC) has signaled its dedication to maximising sustainability in the meetings and events industry by becoming Africa’s first to have its sustainable initiatives aligned to the Global Reporting Initiative (GRI) framework of sustainability reporting for leading organisations. “Sustainability considerations permeate every aspect of our business, it’s what drives us to innovate, create opportunities
Full Credit to a Buzzing Fairmont
Accor Hotels celebrated its new openings in India with an Indian themed party and colourful dances.
Pop, dance and rhythms: groups and singers filled the show floor with special performances during yesterday’s Cocktail Hour. Let the music play!
Thursday December 1st
Rumba and a group of Castellers: Catalunya Convention Bureau shared their traditional human tower with the attendees.
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COCKTAIL HOUR
DAYTHree
The Spanish meetings industry gathered at the Grupo eventoplus cocktail party with closeup magic, cava and laughters.
Transforming meeting planners into drummers, a DJ, two beatboxers and a very ‘peculiar’ character led the party organised by Prague Convention Bureau.
Northern Countries organised the Northern Lights Cocktails inspired to their icy landscape. Guests enjoyed the specially concocted cocktails in unique glasses made of ice.
Experience Barcelona
VOZBOX
The Show Daily editorial team hope you have enjoyed your days at EIBTM and have found the show rewarding. Now, before you go...
EIBTM plays a very important role in our marketing communication strategy. It is a part of a year round series of events that we use to interact with our clients. And with ‘we’ I refer to our 30+ sharing partners at the Holland Meeting Point. We’re sold out solid, which means that EIBTM offers excellent business opportunities for the Dutch Business Events industry. We have been using EIBTM as a platform in the past for launching new campaigns or events especially designed for our buyers. This year, we will introduce our new campaign, ‘Meet Mr. Holland’, which will give a whole new dimension to destination marketing for Holland.
Win a Fam Trip to Jordan Stand B600. Go see England vs. Barbarians at Twickenham on May 27th 2012. Make an enquiry Twickenham Experience Stand G200 and enter into a lucky draw. Win a 3-night trip for two to Iceland with Iceland Travel (Stand F700). Simply leave a business card to enter a draw.
... if there is one single thing that Barcelona is renowned for, it is architecture. If you have already visited the great classics of Gaudí (Batlló House, La Pedrera and the Sagrada Familia), go further and explore the Llotja de Mar, the Drassanes (which now houses a maritime museum), the Castle of Montjuïc or other spectacular buildings housing museums, such as the MACBA or MNAC at Montjuïc. Shopping is listed as the preferred activity by tourists to Barcelona … so, maybe you’re looking for a bargain? Bargainhunters can probably afford to spend the half hour driving to La Roca Village, where you will find EIBTM_Faldon_290x94_1111o.pdf 1 22/11/2011 outlets offering more than 50%
discount on brands from Antonio Miró, Versace, Diesel or Camper, among other brands. You can also get there by Renfe train, which departs from Sants station. And if you are staying over the weekend, don’t miss Sunday ‘Yum Cha’- an Asian version of drunch (lunch - dinner) - in the Eclipse bar of W Hotel. Armed with a bamboo basket with an assortment of Dim Sum, cocktails served in teapots and a selection of desserts, all you have to do is sit back and enjoy the spectacular views of the Mediterranean. Definitely the heavenly way to end your stay in Barcelona. 09:55
Enjoy a luxury holiday to Turkey. Courtesy of Istanbul Convention & Visitors Bureau and partners (Stand P500), all pre-registered visitors to EIBTM 2011 will be automatically entered into a free prize draw. The winner will be announced on the week commencing December 12th 2011. Visit Macau or Beijing. China Imperative International Ltd will be running a lucky draw two times per day at their Stand D600. Prize includes one-day private tour for two in Macau or Beijing, with transportation, lunch and hotel pick-up and drop-off. Visit Malta at Stand K550 to win a weekend break for two persons to visit the heart of the Mediterranean!
A treat at InterContinental Hotels & Resorts to motivate meeting organisers to try ‘InterContinental Meetings’, a programme offered in more than 20 hotels spanning the United Kingdom and Continental Europe. Get more information at Stand E400. Offer expires on February 29, 2012. Book your 2012 event or meeting to receive 5% off your master account, a 5% marketing fee or an Apple iPad equipped with 16GB and 3G to the value of $629 USD when you book at The Fairmont Copley Plaza, Boston; Fairmont Battery Wharf, Boston; or The Fairmont Washington, D.C. Offer only valid if booked through the London Global Sales Office and subject to terms and conditions. Stand F360
EXHIBITORS’ EVENTS
Special performances by Marmúsica (Stand P210) from 13:00 to 14:00 with live classic Spanish guitar and flute.
Discover the Raffles Praslin, Seychelles. Join Fairmont Hotels & Resorts/Raffles Hotels& Resorts/Swissôtel Hotels & Resorts for cocktails and presentation from 12:00-14:00 (Stand F360). Parthen Meeting Services will be presenting their products (Stand P240) hourly from 10:30-14:30. Chance2Meet-Newtonstrand will host a farewell cocktail at 14:00 (Stand O205). Enjoy a free hand massage with rose products at the Cyprus Stand P400.
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Smartphone App.:
20 varieties of French cheese for your enjoyment at Atout France (Stand K450). Enjoy Swiss cheese fondue at Eiger-Collection (Stand H295). Enjoy typical Mediterranean food and wines at the AR Hotels & Resorts (Stand M275).
eibtm.com/app
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EIBTM EXHIBITORS’ PROMOTIONS
I LOVE BARCELONA
Eric J.A.M. Bakermans Manager Marketing Meetings & Conventions, Netherlands Board of Tourism & Conventions
DAYTHree
Thursday December 1st
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The Global Meetings & Events Exhibition 27 – 29 November, 2012 Fira Gran Via, Barcelona, Spain
Five star business opportunities for the global meetings and events industry. See you at EIBTM 2012 – dates for your diary: 27 – 29 November.
For more information visit www.eibtm.com Join and follow us on: Organised By
Strategic Sourcing: Uniting Meeting Managers and Suppliers 09:00 - 10:00 ~ Conference Room 5.3
+
Discovering the pleasure and pain of Hybrid Events Speaker: Paul Cook, Planet Planit Ltd.
11:30 - 12:30 ~ Conference Room 4.4
Forum for Business Travel: How to coordinate the Corporate Travel and MICE programme and the business environment Speaker: Oscar Garcia, Forum Business Travel
GMIC Global Training: Environmental Responsibility and Measurement of Events
09:00 - 12:00 ~ Conference Room 4.1
European MICE Workshop for Travel Managers 09:00 - 10:15 ~ Conference Room 5.1
Agency Programme 09:00 - 10:00 ~ Lecture Theatre
Spanish speaking session in partnership with MPI Spain Sesión para Estudiantes: De la Universidad al Mercado Laboral Moderadoras: Jesús María Gómez, Grupo Evento Ponentes:
• Mario Milán, Grupo Pacífi co • Eulalia Martínez, Melia Hotels International • Pedro Rocha, Estoril • Anne Fichtel, Ovation Spain 09:00 - 10:00 ~ Conference Room 4.2
Repeat of the EIBTM 2011 Industry Trends & Market Share Report Speaker: Rob Davidson, University of Greenwich
11:00 - 12:00 ~ Lecture Theatre
12:30 - 13:30 ~ Conference Room 5.2
+
Spain DMCs Awards
+
Student Seminar - Generation Next Presented by: Rob Davidson, University of Greenwich 13:00 - 14:00 ~ Lecture Theatre
+
The Technology Hour – iPads and Tablets: New applications for meeting planners Speaker: Corbin Ball, Corbin Ball Associate
Spanish speaking session in partnership with MPI Spain - ROI versus ROE Moderadoras: Phil Cross, CCIB Ponentes:
• Rosa Garriga, Event ROI Institute • Alberto Cuesta, telecyl@you Market Research Cliente final 11:00 - 12:00 ~ Conference Room 5.2
Student Seminar - Accreditation Matters Speaker: Richard John, RJA GB Ltd
+ Today’s Must Attend Session Spanish Speaking Seminar
14:30 - 16:00 ~ Lecture Theatre
Like our facebook page
www.facebook.com/ EIBTMevent Don’t forget to complete your online evaluation of the education sessions! Provided by MeetingMetrics
Future Events Experience
New
Stage Area Stand P350 11:30 - 12:00 ~
Disruptive creativity Speaker: Ruud Janssen, TNOC 12:00 - 12:15 ~ Event ticketing in the social media era Speaker: Urs Hausler, Amiando
Sustainable Events Corner Stand G800 10:00 - 10:30 ~
How sustainability trends are shaping the meetings industry Speaker: Roger Simons, Meetings Professional International 10:30 - 11:00 ~
Sustainability and Events Advice Clinic Advisor: Roger Simons, Meetings Professional International
12:30 - 13:00 ~
Meetings and events for generation Y: How we will have to change to survive? Speaker: Rob Davidson, University of Greenwich
11:00 - 11:30 ~
13:00 - 14:00 ~ Live streaming of EIBTM Technology Hour running concurrently from the Lecture Theatre: iPads and Tablets – New applications for meeting planners, exhibitors and attendees
12:00 - 12:30 ~
15:00 - 16:00 Stage & Networking Area ~
EIBTM 2011 Farewell EIBTM_
An Introduction to Sustainability Reporting Speaker: Rebecca Saunders, Positive Impact Events
Sustainable event procurement Speaker: Magdalina Yarichkova,
Sustainable Event Alliance 13:00 - 16:30 ~ Sustainability and Events Advice Clinic Advisor: Rebecca Saunders and Charlie Banks, Positive Impact Events
TODAY’S PROGRAMME
09:00 - 10:00 ~ Conference Room 5.2
09:00 - 13:00 ~ Conference Room 4.3
37
Education Sessions
DAYTHree OPENING HOURS
Tuesday, November 29th 10:00 - 18:00 Wednesday, November 30th 10:00 - 19:00 Thursday, December 1st 10:00 - 17:00 Education Seminars commence from 08:45 each day.
ESSENTIAL INFORMATION
38
LOGISTICS
Accommodation & Travel For details of accommodation in Barcelona and onward travel arrangements, please contact our official DMC, Ultramar Event Management, located in the Central Bus Station entrance or at Tel: +34 93 482 7171.
Barcelona Tourist Information Barcelona Turisme has a booth situated by the Acceso Sud / Taxi entrance. Get information on places of interest, restaurants, shopping, entertainment and local amenities. You can also purchase tickets for travel on train and metro around Barcelona. Cafés and Restaurants There are many dining options at EIBTM from cafés to restaurants, offering light snacks, beverages, buffets or full a-la-carte service, located around the exhibition floor and throughout Hall 3. The official EIBTM Bar is located on Stand I750 Car Parking There is an underground car park at Gran Vía 2. Build-up/dismantling and show period: €2.45/hour. Pre-
paid tickets (show period) can be purchased at the customer service desk for €23.50/day. Cash Point There is a cash point located in the Acceso Sud Entrance. Cloakroom and Luggage Storage This service is available at both entrances. Please note that at peak times, these areas will be busy. Disabled Access Access is available from the venue main entrance to EIBTM show floor via the escalators and lifts from the foyer. Disabled toilets are available within the main toilets at the venue. EIBTM SPA Massages that relieve stress held in neck, back and shoulders. Get a well-deserved 15-minute massage with Inner Sense on Stand D200.
EIBTM TV EIBTM and its production partner Grupo eventoplus bring you the launch of EIBTM TV 2011. The onsite TV channel will add a new dimension to the event, providing participants with a continuous channel of news, market data and programme of events and activities interspersed with highlighted destinations, products and services from exhibitors at the show. Distributed via a network of screens located in high footfall areas including 2 x 6.5m wide LED screens hung above the centre aisle on the exhibition floor will be the ultimate attention grabber at EIBTM 2011.
Event Services Village @ EIBTM The Event Services Village located in Block O, is an essential area for planners looking for products and services such as entertainment, audio visual and promotional items.
First Aid The First Aid point is located behind Brazil on Stand B250. Future Events Experience New Find out the latest information on how conferences and meetings will be run in the future, as well as new emerging industry trends on Stand P350.
Global Media Partners Lounge Pick up a copy from any of the 60 plus leading trade publications on display in the Media Partners Lounge situated in the Global Village area on Stand D800. Hosted Buyer Lounges There are three Hosted Buyer Lounges on the show floor, sponsored by Porto CVB, Qatar Tourism Authority and La Roca Village. The lounges provide Hosted Buyers with the opportunity to relax and network with colleagues in-between attending appointments with exhibitors. A complimentary buffet lunch will be available every day between 12:00 & 15:00 provided by Fira de Barcelona in the Hosted Buyer La Roca Village Lounge.
Thursday December 1st
Internet Café Open to all, the Internet Café is available for the duration of the event allowing you to check your emails every day. It can be found within the Future Events Experience, Stand P350.
Media Centre and EIBTM Photographer The EIBTM Media Centre provides dedicated resources for international media. The new Media Centre is located off the main walkway at the venue, it’s your one-stop-shop for all press enquiries and press conferences. Our professional photographers will be available to assist you with all your photographic needs. Organising Office The Organising Office is located near the Central Bus Station entrance. Reed Travel Exhibitions Meet the team at Stand C600 and discover more about Reed Exhibitions and our Global Meetings and Events Portfolio.
Stand Awards The EIBTM Stand Awards recognise and highlight the best and most effective exhibitors and their stands. Judging will be conducted by an independent panel and winners will be notified on the second day of the show, as well as being featured in the Show Daily. Show Daily The Show Daily is the official EIBTM newspaper, produced and published daily by Grupo
Eventoplus. The Show Daily reports on activities and news at EIBTM including interviews with experts, visitors and exhibitors, results of polls conducted during the show. Make sure you pick up your copy each day, available at either the entrances or the Show Daily Office at Stand H250. You can also download it at eibtm. com/showdaily.
Sustainable Events Corner Made from 100% recycled cardboard, this stand demonstrates the sustainable actions that EIBTM are implementing this year as part of the BS8901 Standard. Get expert advice and discover how you can contribute to making events sustainable at Stand G800.
EIBTM Green Team At the end of the show, the EIBTM Green Team will be collecting unwanted stationary items, gifts and non perishable food and drinks.
Social Media & Official App Keep up to date on your mobile by downloading our EIBTM App at eibtm.com/app Follow us on Twitter @EIBTMevent Like our facebook page www.facebook.com/ EIBTMevent Join our EIBTM group on Linkedin.
TRANSPORTATION ENTRY TO EIBTM
There are two entrances to EIBTM, the Central Bus Station entrance and the Acceso Sud entrance. Those travelling by the EIBTM Official Hotel Shuttle Buses will be dropped off and picked up at the Central Bus Station entrance. Everyone travelling by Taxis/Metro should access EIBTM through the Acceso Sud entrance on Avenida Juan Carles I street. Official Hotel & Welcome Reception Shuttle Bus Timetable Hotels to the Fira Gran Via Daily 08:00 & 09:00 Fira Gran Via to Hotels Tuesday, November 29th 17:00 – 19:00 Wednesday, November 30th 17:00 – 20:00 Thursday, December 1st 16:00 – 18:00 Fira Gran Via to Welcome Reception Tuesday, November 29th 17:45 – 19:00
All hotel shuttles depart from the Central Bus Station, Hall 4. Airport Shuttle Buses Airport to Fira Gran Via to Airport Daily every 15 minutes between these times: Tuesday, November 29th 08:00 – 19:00 Wednesday, November 30th 08:00 – 20:00 Thursday, December 1st 09:00 – 18:00 All airport and city centre shuttles depart from the Central Bus Station, Hall 4. Public Transport To/From Airport All flights from One World, Star Alliance and Skyteam arrive and depart from Terminal 1 (T-1). By Renfe train: Frequency: daily, every 30 minutes Journey time: 19 minutes (From Sants) Hours: Departures from Sants, from 05:13 to 23:14 Departures from Barcelona Airport, from 05:42 to 23:38
By Aerobús: Aerobús service daily from Plaça de Catalunya to Barcelona Airport. Estimated journey time: 30 minutes. Cost: €5.30 Return ticket: €9.15 Aerobús A1 Pl. Catalunya to T1 Frequency: every 10 minutes from 05:30 to 06:50 and from 21:45 to 00:30; every 5 minutes from 06:50 to 21:45 T1 to Pl. Catalunya Frequency: every 10 minutes from 06:10 to 07:30 and 22:25 to 01:05; every 5 minutes from 07:30 to 22:25 Aerobús A2 Pl. Catalunya to T2 Frequency: every 20 minutes from 05:30 to 06:50 and from 22:20 to 00:30; every 10 minutes from 06:50 to 22:20. T2 to Pl. Catalunya Frequency: every 20 minutes from 06:00 to 0:70 and from 23:00 to 01:00; every 10 minutes from 07:00 to 23:00
Bus (TMB) The 46 bus runs from Pl. d’Espanya to Barcelona Airport (T1 and T2). Frequency: every 30 minutes. Times: Departures from Pl. d’Espanya, from 05:00 to 00:15 Departures from Barcelona Airport, from 05:30 to 00:45. Night bus (NITBUS) The N17 night bus operates from Ronda Universitat to Barcelona Airport, stopping at Pl. d’Espanya. Frequency: every 20 minutes. Times: Departures from Ronda Universitat, from 23:00 to 05:00. Departures from Pl. d’Espanya, from 23:10 to 05:10. Departures from Barcelona Airport, from 21:50 to 04:50. Departures from Barcelona Airport T1 every 10 minutes from 21:50 to 22:10 and every 20 minutes from 22:20 to 04:40 Departures from Barcelona Airport T2 every 10 minutes from 22:01 to 22:21 and every 20 minutes from 22:31 to 04:51.
TO/FROM CITY CENTRE
For easy access to the city centre from EIBTM, trains run to and from Pl. d’Espanya to Europa Fira station every 4 minutes and take 6 minutes to complete the journey. Europa Fira station is 3 minutes walk from the Acceso Sud entrance of EIBTM. Taxis are also available from the Acceso Sud entrance and it will take approximately 25 minutes to reach the city centre depending on the traffic. Fono Taxi: t 933 001 100 Barna Taxi: t 933 577 755/ 933 002 314 Taxi Groc: t 933 222 222 Servi Taxi: t 933 300 300/ 933 399 262 Coop. Radio Taxi Metropolitana: t 932 250 000 Radio Taxi 033 (Credit Cards accepted): t 933 033 033 Taxi Class (Mercedes Taxi): t 933 070 707 Servicios Especiales del Taxi: t 932 848 888 Taxi Amic (taxis adapted for people with disabilities): t 934 208 088
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