Marketing For Doctors For over a decade, as evidence mounted that Big Pharma influence can lead to all sorts of stupid decisions and harmful outcomes , regulators and medical societies have been reigning in the amazing ways pharmaceutical companies market to doctors. There are tools and techniques that support corporate communications and lobbying objectives, as well as new ways to listen to the market and find out what doctors are saying about your brand online. In 2012 pharmaceutical companies spent more than $24 billion marketing drugs to doctors, according to Cegedim Strategic Data, a research firm; 35% of doctors accept food, entertainment or travel from the pharmaceutical industry, said a survey by Deloitte last year, while 16% accept consulting or speaking fees. Marketing often begins with education, helping patients understand what you as a health professional can do. For example, if your patients don't know you treat acne, you will loose this work to a dermatologist. Your website should be more than just a brochure for your practice - it should be a tool by which your firm leverages the power of the Internet to bring value to patients and prospects. Your medical practice needs to actively engage in online marketing to get found above your competitors. The more aggressively you pursue these online marketing channels, the more potential patients you can reach. While the business of healthcare is perhaps the oldest and most vital professional practice, doctors still need to engage technology and the internet for their practices to grow and thrive. Don't assume that because you have 200 doctors in your employed group, they all have the same deal.
With innovation and creativity, Zeke develops effective campaigns for medical professionals that continue to push the cutting edge of online and social marketing. It regulates only doctors and some hospitals, not nurses, pharmacists or hospital bureaucrats who have a growing role in patients' treatment. A majority of people search the Web for doctors, so your online presence is as important as your physical location. Learn about the many proven techniques CarbonFoot Medical uses to attract more patients to your practice. CarbonFoot Medical makes social media easy by creating and optimizing unique content to expand the reach of your practice. And your time is better spent focusing on your day-to-day business of care and customer service, not earning an additional accreditation in marketing theory and application. This is common practice - and locals are usually more than happy to arrange business trades in return. But such practices can cross the line, legal experts said, when doctors promote uses of the Marketing for Doctors drug that are not approved by the Food and Drug Administration, and when the speaking fees are paid in exchange for the doctors' prescribing behavior.