Pet Boarding and Daycare March April 2015 by Barkleigh Productions

MARCH/APRIL 2015

PHOTO BY MOLLY GRAF

WWW.PETBOARDINGANDDAYCARE.COM

VOL 5 • ED 2

CHOOSING THE RIGHT GATE COMMON PET ILLNESSES PROFILE:

THE PRISON PET PARTNERSHIP

PE T BOAR DING & DAYCAR E E XPO

& PBD EXPO WEST BUR BANK , CA

PET BOARDING & DAYCARE EXPO WEST

PROGRAM GUIDE PAGE 46

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Choosing Your D.R.E.A.M. Floor Learn the 5 key attributes that are most important for boarding/daycare facilities! Pet Boarding and Daycare Expo West 2015 in Burbank, CA. Session 1 â&#x20AC;˘ Wednesday May 6th 2015 Session 2 â&#x20AC;˘ Thursday May 7th 2015 Presented by Jeff Adney - Regional Manager, Primecoat Coating Systems

One of the biggest decisions an animal care facility owner has to face is this: what is the best and proper flooring for my style of business? This is true whether you are renovating an existing building, remodeling your existing facility, or building new. With endless options available, choosing the right floor is a confusing and important decision. The effect of an improper flooring choice or poor installation can cause delays in opening and/or warranty issues that cost you both time and money. This presentation will begin by focusing on the five key floor attributes that are most important for boarding/daycare facilities, the most popular floor choices available today, and the newer alternatives. For each of the flooring options, both pros and cons of each will be reviewed. Next you will learn about what the proper flooring substrate is and tips on making certain your flooring contractors do a professional job, including current concrete testing methods and what the results mean. Lastly we will discuss how to make your D.R.E.A.M. Floor become a reality.

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FROM THE EDITOR

From Pampered Pets to Death Row Dogs My first day of work at a boarding facility was pretty much what I expected; dogs of all sizes and breeds, (somewhat) patiently waiting for their turn in one of the play yards. Over the weeks, dogs came and went. But not all, some remained there. Later I Rebecca Shipman would learn that these were rescue dogs who were Managing Editor going to be there until they were adopted. However, this was a small percentage. A few months after I started, the owner, Molly Graf, had purchased a larger property and planned to move the entire operation, mainly due to complaining neighbors. Yes - every single dog, kennel panel, bowl, and squeegee (not to mention the horses and sheep!) had to be moved. Over the weeks of the moving process, I watched as dog yards were built and kennels were reconstructed on this beautiful secluded 80 acre farm. At this point, most of the kennels were occupied by rescue dogs. I got to know the dogs and began picking up the new ones from the rescue transport, usually an hour away. I was always happy to come in and see an empty kennel where a rescue dog once was and learn that they had been adopted. All of the dogs came out of high-kill shelters in West Virginia - they were true “Death Row” dogs. Most of these dogs were the textbook definition of a mutt; big ones, little ones, puppies, seniors, hairy, and hairless. To date, the number of lives Molly has saved is probably well into the triple digits. Although I miss working there and being a part of saving lives, I do still help out every now and then. As I write this, I have one of those little death row mutts and her six adorable 3 week old mutt-lets in my spare bathroom until they are old enough to be adopted. I’m not saying you should kick out your paying clients and start your own rescue, but in this industry we are all animal lovers and we need to do our part to control the pet population that has become largely out of control. If you don’t have an empty kennel to spare, recommend to your clients looking for a new dog to check out the local shelter instead of going to a breeder.

STAFF PUBLISHER Barkleigh Productions, Inc. PRESIDENT Todd Shelly EXECUTIVE EDITOR Gwen Shelly MANAGING EDITOR Rebecca Shipman ART DIRECTOR Lucas Colton GRAPHIC DESIGNER Laura Pennington WEB DESIGNERS Lance Williams Luke Dumberth CHIEF OPERATIONS OFFICER Adam Lohr DIRECTOR OF SALES AND MARKETING James Severs CONTACT General: (717) 691-3388 info@barkleigh.com Editorial: rebecca@barkleigh.com (ext. 225) Advertising: james@barkleigh.com (ext. 224)

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” -Steve Jobs

Copyright March 2015. Pet Boarding & Daycare is published bimonthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Pet Boarding & Daycare c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 691–3388 FAX (717) 691–3381 Email: info@barkleigh.com

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CONTENTS

David VS Goliath

Profile of Success: The Prison Pet Partnership

ANIMAL BEHAVIOR

& PBD EXPO

Dog Fights - Protect Your Reputation

36 Common Pet Illnesses in Your Facility:

and Revenue

Is Your Staff Prepared to Identify?

42 K-9 Allergies

BUSINESS INDUSTRY NEWS 54 Product News

FACILITY DESIGN

22 Bring in More Business with a Kennel Makeover 30 Choosing the Right Gate for Dog Housing

WEST

PB&D Expo West Program

ANIMAL HEALTH

18 What Do I Do If I Canâ&#x20AC;&#x2122;t Pay My Taxes?

PET BOARDING & DAYCARE

ANIMAL BEHAVIOR

Dog Fights PROTECT YOUR REPUTATION AND REVENUE By David Muriello, CPDT-KA

nytime you are in the business of supervising off-leash dogs, you’re going to be faced with risks and tough decisions. Who can play with whom? Which dogs need to be restricted from the play field altogether? What do I mention to Buddy’s owner about his “overzealous social influencing” (bullying) or to Coco’s owner about her “proximity sensitivity jaw response” (biting every dog that bumps her)? If you run a very busy day care, decisions and conversations like this can come up many times per week. You’re offering the promise of an offleash day with socialization, play, and freedom – but can every dog handle it? No. And every dog owner does not appreciate the tough balance you have to create between freedom and safety. So, here are some tips to keep your play field safe, your relationship with clients strong, and your revenues up.

Prevent Play Field Trouble: Keep the Burner on Medium-Low The simplest and most obvious 8

Dog lovers might think, “They’re having fun, just let them cut loose.” But, you’re running a professional operation and you need to balance the play with the safety. predictor of fights is excitement level (or arousal level). This means the level of intensity in behaviors like running, jumping, bumping, wrestling, and vocalizing. When I ran a day care, our managers were trained to envision excitement level on a scale of 1 to 10 and to never allow the dogs on the play field to escalate past a level 6. This simple rule is much easier than looking for the early signs of when a bite is coming or trying to distinguish between play and a fight in the making. The rule is don’t let the dogs get overly excited. Period. Excitement is highly contagious, especially in a confined space. Two dogs chasing each other can easily agitate some, incite predatory responses in others, and suddenly you have a dozen dogs in a melee. Dog lovers PET BOARDING & DAYCARE

might think, “They’re having fun, just let them cut loose.” But, you’re running a professional operation and you need to balance the play with the safety. Not only can high excitement spiral out of control fast, but the higher the arousal level – the harder it is to calm it back down. Therefore, it’s important to recognize and lower excitement while it is still happening at a medium level - before it bubbles over to a boil. One dog fight is a problem, but the worst case scenario can be multiple bites to multiple dogs (and/or staff) with the supervisor losing track of who bit whom.

Peace and Joy The good news is there’s plenty of fun to be had at excitement level

PET BOARDING & DAYCARE

On the play field, the main thing you are always trying to prevent is injuries. No matter whose fault it is, if you have to tell an owner that their dog was bitten, hurt, and especially if the dog needs vet care – you are going to have an upset pet parent. 6 and below. As long as their activity doesn’t take them sweeping across the room or bumping hard into others, most playmates can have their fun without getting other dogs over-aroused or defensive. You can allow dogs to engage in wrestling, under control chases, feint and parry rituals, some barking/ howling, and the like – keeping it all at medium-low levels. The key is to keep your eye on how any given interaction is affecting “the room.” Ask yourself are other dogs getting overly interested, agitated or excited by this interaction? If it is causing other dogs to run over quickly and escalate (potentially towards conflict), then it’s too much and should be simmered down. There are a few easy ways to simmer

down the excitement level. The first is called splitting: move your body so you are standing between the two dogs that are playing too hard. Dogs understand this signal well. In fact, if you watch carefully, you will notice that you likely have some “police” dogs already doing this on your play field, because some dogs also have a desire to keep the room under control. If you split an interaction a few times and one or both dogs are still not getting the message to simmer down, try to distract one of them into a calm interaction with you. If they still won’t mellow, one or both may need a time out. Bring the overaroused dog(s) to your dedicated time out space, ideally right after he engages in the behavior you don’t like (e.g., lunging,

PET BOARDING & DAYCARE

slamming, mounting, etc.). If your timing is good, responding with a time out just as he performs the unwanted behavior, you will see that in the future your warning of splitting will often make the difference on its own. This is because the dogs will learn the pattern – that you coming over and splitting them up means if they keep at it, they’ll lose the opportunity to continue playing freely.

Realistically Predicting Future Trouble On the play field, the main thing you are always trying to prevent is injuries. No matter whose fault it is, if you have to tell an owner that their dog was bitten, hurt, and especially if the dog needs vet care – you are going to have an upset

The critical thing you need to know is that dogs typically bite as hard as they did in previous situations where they bit. Put another way, dogs who bite soft usually bite soft; dogs who bite hard usually bite hard. pet parent. You and your team will be working hard to regain the level of trust that client had in your business before the incident. That’s why it’s important to recognize which dogs cause injuries and whether or not they will do it again. In the most basic sense, there are 4 types of “higher-risk dogs” that are likely to cause injuries to others. If you identify one of these dogs in your play group, you need to separate him/her out to be with a highly managed smaller group of dogs who will never escalate to conflict with that dog. Or, in many cases you will need to diplomatically speak with the dog’s owner about setting the dog up with a different service that you may offer (e.g., day care without play field time, dogwalking, or day training). In all cases, the most important factor in a higher-risk dog’s behavior is how hard he/she will

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bite if the dog decides to bite. It goes without saying that you want to get a dog’s bite history from their owner before allowing the dog to interact off-leash in your facility. However, not all owners know their dog’s complete history or feel compelled to share every detail of it. The critical thing you need to know is that dogs typically bite as hard as they did in previous situations where they bit. Put another way, dogs who bite soft usually bite soft; dogs who bite hard usually bite hard. Therefore, if a dog in your care bites another dog hard enough to cause injury, or locks on without letting go quickly – it is very likely you will see this same type of bite in future interactions of a similar kind. Dogs who have been known to bite hard, even once, are a very high risk to injure others in offleash day care.

Higher-Risk Dog Types Now, regardless of bite level, remember that there are basically 4 types of higher-risk dogs you may see on the play field. The first type is the overexcited, out-of-control dog who doesn’t necessarily mean to cause harm, but runs like crazy, bumps into others like a pinball, and generally shakes up the whole room like a champagne bottle until the cork pops off in the form of a fight, a bite, or both. The second type of higher-risk dog is the confident, bully type who may single out other dogs and repeatedly harass them. Sometimes this is subtle, and sometimes it is very obvious, such as when the bully will chase the victim, body slam him, pin him, etc. – either ruining the victim’s day or causing him to respond with defensive aggression

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which can escalate into a fight. The third type of higher-risk dog is one that is sensitive to having others come too close, bump her, or try to engage her. This dog is a risk if she routinely lashes out in defense of herself to the extent that she causes fights, or of course if she bites hard in response to a dog that has violated her space. The fourth type of higher-risk dog is one that is known to seriously “dislike” another dog on the play field to the extent where they will always fight if they are together. This dog may be fine with all (or many) others, but will fight with its specific “enemy” on sight. Needless to say, you must be aware of any such “enemy” pairings and keep them separate. It is even a risk to have both “enemy” dogs in the same facility as you never know when a new or naïve staff member may accidentally put the two dogs together. If you choose to keep known fighting pairs in the same facility, make sure you have a system in place such as clear signage and colored collars to guard against accidental encounters.

The Wrap As dog lovers, it is often hard for us to single out certain dogs as “trouble makers.” But, as day care managers, identifying higher-risk dogs is critical. This is the only way we can make the predictions and decisions we need to run a professional facility that can earn a great reputation. By starting with the simple rule of keeping excitement at medium to low levels, a lot of potential trouble makers will never even reveal their mischievous behaviors. With that said, once you’ve identified a higher-risk dog, be realistic with yourself, your staff, and the dog owner. Make a plan to discuss the facts of the dog’s behavior with the owner. If you’re honest right away about what you’re seeing and any incidents that have happened - plus you did a good job of setting expectations about the risks of day care from the start - then most owners will appreciate your candid report. If necessary, discuss all other possible services you can offer the dog in terms of a custom play group (when

possible), dog-walking, day care without the play field, or day training. n David Muriello, CPDT-KA is the founder of CATCH Canine Trainers Academy, www.CATCHdogtrainers.com, a nationally available online/hands-on education program for dog lovers to get certified in dog training and behavior. In 2005, David founded and led a multi-location dog training business for the biggest dog care company in New York City, now with 9 Manhattan locations. David has appeared as a dog training expert on ABC-TV’s Rachael Ray Show, Discovery Channel, and is a national speaker for Petfinder and the PetCo Foundation’s Adoption Option events. David is also a member of the Education Advisory Group for the Association of Professional Dog Trainers. In 2015, he will begin leading the new intensive study programs for aspiring dog trainers at St. Hubert’s Animal Welfare Center in Madison, NJ, where students will gain invaluable hands-on experience while benefiting the shelter dogs.

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BUSINESS

david VS. Goliath By Laura Laaman

o you wanted to be in the pet care business? Most of today’s pet care facility owners and managers decided to enter this business because they wanted to work with, and care for, pets. They felt up to the enormous responsibility of caring for another person’s furry family member. So much so, they were willing to put their financial future on the line by investing in their facility, staffing, equipment, insurance, vehicles and all other associated costs. They likely had an intuition that this would be a good business to get into. The data shows this intuition was correct. According to the American Pet Products Association, Americans spent over $58 billion on their pets in 2014 and the industry has grown significantly – year after year, even during a difficult recession. Then along came the swarms of others that had the same ‘novel’ thought. Even larger investors came seeking this tremendous opportunity. You’ve likely experienced this already – large chains and franchises competing with your

Regardless of the intent or abilities of your business rivals, the competitive environment today is tremendously challenging. So if you’re feeling like David fighting Goliath, you’re not imagining it – it is real and, I predict, getting worse. business. These are smart and wellpositioned companies. They have strong, savvy marketing campaigns and big budgets. If you doubt this, do a Google search for “Dog Boarding” in your own market and it’s likely that you see one or more of these larger players. If that wasn’t enough, there has been a recent additional surge of investment in the pet industry. During a recent interview for CNBC, I was asked why these national chains are gaining so much traction with investors and pet parents. These companies offer attractive messages of other loving pet parents caring for pets in the convenience of a home for an inexpensive price. Unfortunately, the slick marketing doesn’t mention the obvious

PET BOARDING & DAYCARE

risks, and confuses many loving pet parents. As an industry, we have not done a good job promoting the advantages of professional pet care facilities. Regardless of the intent or abilities of your business rivals, the competitive environment today is tremendously challenging. So if you’re feeling like David fighting Goliath, you’re not imagining it – it is real and, I predict, getting worse. Here are five powerful and proven strategies to compete and thrive in this very tough market place.

Advertise Your Services Successfully promote the amount of fun and activities pets can experience at your pet care facility on your

PET BOARDING & DAYCARE

website and over the phone when you speak with prospective clients. This is essential for many reasons. First, it is to ensure that your prospective clients imagine their pet having lots of fun, not sadly sitting in an enclosure pining for their human family. It’s also financially necessary to successfully promote the activities. Due to the tremendous costs associated with running a quality pet care facility, the additional revenue that these activities generate is necessary to remain sustainable and profitable.

Have a Highly Enthusiastic Owner, Management Team and Staff Most (human) mothers or fathers wouldn’t want to entrust their child with an unenthused childcare provider. Neither do pet parents. Consciously or not, their every impression of you and your staff represents the quality of the care they imagine their pets will receive. Indifference from anyone on your team can be disastrous. High quality pet care is essential, so is the human care you show your clients.

Be Highly Community Involved A great way to gain more clients is to become increasingly involved in your community. This provides a powerful opportunity to display your enthusiasm and trustworthiness. Look for fun, wellattended events that will attract your ideal clients and have key, enthusiastic team members attend.

Maintain Proper and Profitable Pricing Many businesses foolishly think that if they charge less than their competitors, clients will flock to them. This is highly unlikely. Cheaper pricing, combined with the costs associated with delivering higher quality pet care, will likely end in disaster. Meaning, you won’t get paid and the business will fold due to insufficient revenues and rising costs. Pricing says a lot about the quality of services you offer. In the eyes of potential clients, being priced cheaper than your competitors often means the quality of the care you provide is inferior to others in the same business.

A great way to gain more clients is to become increasingly involved in your community. This provides a powerful opportunity to display your enthusiasm and trustworthiness.

Explain Why You’re Better Than the Competition Why should a pet parent trust you with their furry family member over another person or company? What important safety/health features do you offer? Do you have double-fencing? Advanced air purification systems? Loving, trained staff ? These benefits might seem obvious to you and your staff, but unless you inform prospective clients of what superior services you offer, they will often base their decision merely on price and preconceived impressions. Being passionate about providing high quality pet care is noble. However, that alone is not enough in this tough business environment. Using these five strategic tools, and combining them with your passion for high quality pet care, will help you triumph over your own competitive Goliaths. n Laura Laaman is president of Outstanding Pet Care. OPC helps some of the most successful pet care facilities thrive in highly competitive markets and GUARANTEES THEIR CLIENT’S SUCCESS! If you would like to receive a complementary phone evaluation, contact the OPC team at www. OutstandingPetCare.com or call 1-888-735-5667.

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WHAT DO I DO IF I

can’t pay

my taxes?

By Marie Poliseno

’m self-employed and have cash flow issues. I don’t have enough money to pay my taxes. Sound familiar? You’re not alone. In 2013, more than 3.8 million taxpayers found themselves in exactly the same position, but it doesn’t have to mean the end of the world. There are people and resources available that can help you deal with the situation. How you got yourself into this situation is often the result of being unaware (or being in denial) of how your tax liability is determined. We often hear clients express surprise when their tax returns are prepared with comments like: “I don’t understand. I always got a refund in the past, why do I owe taxes now?” or “I barely made any money last year, how could I possibly owe taxes?” All too often, people focus on the amount of the refund or the payment due as being their “tax” as opposed to the actual liability, which is part of the problem. Did you know that there is more than one tax that applies to you as

What do you do if you didn’t make any estimated tax payments during the year? What do you do if you don’t have enough money to pay the tax? The answer is “Don’t Panic.” a small business owner? There is a personal income tax that most people focus on as being the “tax bracket” they are in. Secondly, there is a selfemployment tax that is added to your personal income tax. Here’s where a lot of confusion comes into play. Regardless of the tax bracket you are in, if your net earnings from your business are $113,700 or less, your self-employment tax rate will be 15.3% (tax on the amount over $113,700 is 2.9%). This amount of tax will be due and payable, regardless if your taxable income is zero. How can that be? How can my taxable income be zero if my net earnings show a profit? Here’s a quick summary of how taxable income, for a typical selfemployed pet professional, is calculated. PET BOARDING & DAYCARE

Net earnings from your business Less: ½ self-employment tax Health insurance premiums Personal Exemptions Standard or Itemized Deductions = Taxable Income Your personal income tax is calculated based upon your taxable income and then the self-employment tax is added to that tax to derive your total tax liability. Now whatever you’ve paid in towards that liability (in the form of estimated tax payments) is subtracted from that number and that’s how much you owe now. It’s that last piece that can cause fear, stress, and anxiety. What do you do if you didn’t make any estimated tax payments during the year? What do

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The IRS offers short, medium, and longer term solutions for taxpayers who can’t pay their taxes by the April 15th deadline.

you want to find yourself in. The penalty for failure to file can be 10 times more than the failure to pay penalty. If you are going to stretch your payments out over the 120 day period, you don’t have to make one lump sum payment, you can pay as much as you can afford, at as many intervals as you like, during these 120 days.

Short Term

Medium Term

If you find yourself short of cash on April 15th, the IRS provides a 120-day extension of time to pay. This means that you have until August 15th to pay your tax bill in full. You don’t need to file any paperwork with the IRS, it’s automatic, but it’s a good idea to give them a call and let them know what your intentions are. Penalties and interest will be tacked on but it’s a strategy that can be used when cash flow is temporarily tight. You still need to file your taxes on time, even if you can’t pay. There are additional penalties that apply when you fail to file and that’s not a situation

If your current and expected cash flow over the next 120 days is insufficient to pay your taxes, and you owe less than $50,000, you can apply for an installment agreement with the IRS. Over the past few years, the IRS has simplified the process through the Fresh Start program and your application is automatically approved when you submit it. All you need to do is to complete a brief online application process and pay a small fee. There are some things you should know though. The fee is reduced if you elect to have the payment direct debited from your bank account ($52 vs. $120) and the total amount due must be paid within 72

you do if you don’t have enough money to pay the tax? The answer is “Don’t Panic.” Here’s what you can do.

Payment Options Are Available

months. Penalties and interest will again be tacked on to your bill, but the penalty is reduced by 50% (from .5% per month to .25% per month) if you request the agreement before the 120 days expire.

Longer Term Offers in Compromise are a way to settle your tax debt for less than the amount owed. However, this is not an easy road to hoe. You will likely need the help of a tax professional and/or an attorney to help you through the process. Whenever the IRS contemplates a settlement they look to all of the available equity in your assets including your home, your 401K, and any other assets you own that could be liquidated before entering into an agreement. They could for example, require you take out an equity loan to pay down the amount, withdraw your 401K savings, or sell what they term as non-essential assets before accepting an offer by you to pay less than the full amount. But if your financial condition is such that the IRS determines you will be unable to pay the

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full amount within a statutory period of time, this could be an option for you. An important note here that distinguishes an Offer in Compromise from the first two options is the permanency of your financial hardship. This is not for those suffering from short term cash flow problems. There are also other criteria you must meet, such as having paid all your other payroll and estimated taxes when due and you cannot be in an active bankruptcy proceeding, to name a few. So while this is an option, it may not be the answer for you.

What Else Can I Do? Certainly looking at various options the IRS offers to taxpayers is one way to go, but you can also think about other things you can do for yourself. First, planning ahead and paying estimated taxes is the first line of defense from getting hit with a huge bill at the end of the year that you might not be able to pay. Second, if you owe money at the end of the year, look to borrow the money

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from a cheaper source than the IRS, such as a low rate or interest free credit card. Third, budget your money during the year. Put money into a savings account each month for the purpose of paying your taxes. This is often the hardest to do, but if you discipline yourself to live on less than 100% of the income you take in, this can be an effective cash management strategy. And last but not least, engage the services of a CPA or tax professional who can help you plan, estimate,

budget, and find alternatives for you to pay your taxes. n Marie Poliseno is the Managing Partner of Dollars & Scents Accounting Services. She is a Certified Public Accountant (CPA) as well as a professional dog trainer (CPDTKA) and honors graduate of the SFSPCA Academy for Dog Trainers (CC). To work with Marie on your financial and tax matters, e-mail marie@dog-pro-cpa.com or visit www.dog-pro-cpa.com to learn more about her services.

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BRING IN MORE BUSINESS

with a kennel

MAKEOVER By Ritch Batterton

hile many factors come into play when dog and cat owners consider which kennel is best for boarding their precious pets — an attractive, high-quality environment tops the list. What if you could bring in new business just by changing a few things in your facility? If you’ve ever seen those TV shows where they take a plain or outdated room and jazz it up with color and new fixtures or furnishings, you know it’s possible. All you need to do is envision a brighter, more cheerful space with quality updates that provide a powerful impact. A clean, modern, well-organized and attractive facility projects quality and stands out from other local options in a huge way. The color scheme, equipment choices, and attention to cleanliness all demonstrate your business’s commitment to pet comfort and customer satisfaction. A makeover doesn’t need to be expensive and it can make a MASSIVE difference to your pet boarding business.

A makeover doesn’t need to be expensive and it can make a MASSIVE difference to your pet boarding business. Here, we’ll show you how to turn a boarding area from frumpy to fabulous. Here, we’ll show you how to turn a boarding area from frumpy to fabulous. Best of all, the cost was minimal but the results are stunning. Plus we’ll provide tips on how to create your own makeover to wow customers and bring in more traffic.

A Little Makeover Creates a Big Wow First, let’s look at the “Before” image of our featured dog kennel design. As you can see, it’s pretty ugly and sad. The staff — and the dogs in their care — were certainly uninspired in this jail cell environment. It was time to add new life to this space! The owners went to work with just a few simple changes. For instance, they re-stained the concrete floor and

PET BOARDING & DAYCARE

painted the block walls a bright, cheery color. Next, they removed the clunky old chain-link doors and added luxury glass fronts that provided a number of benefits to the facility. Here’s the “After” result of these changes. Now it’s bright, clean and dare we say, FUN. It’s as if spring finally arrived after a long, bleak winter. As you can see, a big part of the change is the glass dog kennel doors as well as the color choice on the walls and a new floor that’s perfect for a busy kennel area. But you can look way beyond just doors for inspiration. You can make simple yet big changes with modern stacked cages, boarding area dividers, frosted glass walls, a sparkling new multifunctional grooming tub and more.

BEFORE

after Create Your Makeover with Just a Few Meaningful Changes First, look around your boarding facility, grooming area, or daycare space and answer the following questions: • Is the kennel area looking shabby, outdated or downright ugly? • Is the equipment broken or unsafe in any way? • Is the area drab and institutional looking? • Is the area less than sanitary? • Is the area clumsy and difficult to work in? • Is it a space you hide from your customers? If you answered any of these questions with a YES, it’s time for a makeover. The next step is to identify easy and inexpensive updates.

Replace Outdated or Broken Equipment Any equipment that’s tired, dysfunctional, wearing thin, or showing other signs of age could be (and should be) replaced, especially if it’s no longer

safe or sanitary. For instance, if the doors on your cages aren’t shutting properly, this can be a hazard to you and the animals in your facility. As you make updates, consider a blend of beauty and function. For instance, frosted glass panels can reinforce a calming environment for dogs in your care. And an ergonomic new grooming tub can literally save your back from the strain of working with big dogs.

Add Color You may not have considered this, but color can set the stage for a positive first impression of your facility the minute pet owners walk in the door; whether they see a joyful yellow, healing green, tranquil blue, secure beige or happy orange. Not only can you use paint to brighten up dreary walls and floors, you can install new cages in a cheery powder-coated color, or replace old kennel panels with today’s exceptional stain-and scratch-resistant panels designed specifically for years of PET BOARDING & DAYCARE

What’s your style? What changes can you make to create a cohesive, classy look to every space in your facility? Many equipment manufacturers are more than happy to work with you to create custom solutions within your budget. performance. These panels come in a variety of stylish colors and create attractive privacy in a dog-boarding facility. And, these modern panels are just as sturdy and lasting as stainless steel - and are just as easy to clean.

solutions within your budget. If you’re inspired by these ideas, talk to a reputable boarding and grooming equipment company to help you turn your space into a dream facility at a very reasonable cost. n

Make an Impression with Your Unique Brand

Ritch Batterton is President and CoFounder of TriStar Vet and founder of Direct Animal Products located in Boyd, Texas. In 1998, TriStar Vet was co-founded alongside his late father, Richard Batterton, Sr. when they saw a need for custom stainless steel products in the animal care industry, specifically veterinary clinics. In 2005, Ritch established Direct Animal Products to provide an affordable, durable stainless product line for groomers, humane societies and boarding facilities. Ritch leads his team in working with architects and animal care professionals to develop custom

Think about how you can reinforce your company’s quality image with a branded environment. You can bring your company’s logo and other artwork into the daycare and boarding area. Today, the design possibilities are endless! What’s your style? What changes can you make to create a cohesive, classy look to every space in your facility? Many equipment manufacturers are more than happy to work with you to create custom

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features for function, safety and ergonomics; and the company holds patents for a number of their custom-engineered product advancements. Ritch may be contacted at 877.459.7827, Ritch@tristarvet.com or at www.DirectAnimal.com.

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PET BOARDI N G & DAYCARE EXP O

& PBD EXPO WEST BURBAN K , CA

A NEW SHOW FOR PET PROS ON THE WEST COAST!

MAY

4–7, 2015 LOS ANGELES MARRIOTT

BURBANK AIRPORT BURBANK, CALIFORNIA

WWW.PETBOARDINGEXPO.COM PET BOARDING & DAYCARE

Photographs by The Prison Pet Partnership

BEYOND THE BARS

Second chances FOR PETS AND PEOPLE

PET BOARDING & DAYCARE

By Kathy Hosler

ne of the most unique pet care facilities in the world is located in Gig Harbor, Washington. Like many other facilities, it offers boarding, training, and grooming services for its clients – but, that is just the beginning of what the Prison Pet Partnership does. This program has been changing the lives of both humans and animals ever since its inception. The Prison Pet Partnership is located on the grounds of the Washington Corrections Center for Women. It was the first prison program of its kind ever created, and it has had astounding success. The Prison Pet Partnership teaches the inmates how to groom, train, and board dogs and then helps them transition back into the community with these skills. Rachel Keeler, the Vocational Education Program Manager, beams with pride as she describes the program and how it has changed the lives of its participants. “The Prison Pet Partnership was founded in 1981 by a Dominican nun named Sister Pauline Quinn,” says Ms.

Every dog that enters their training program comes from a shelter or a rescue group. Instead of being destroyed, these unwanted and unloved dogs get a second chance for a happy life. Keeler. “Sister Pauline was abused and traumatized throughout her childhood, and was in and out of foster care and institutions. The abuse left Sister Pauline with deep-seated mental and physical scars. “As a young adult, Sister Pauline met a German Shepherd named Joni who changed the Sister’s life. Sister Pauline’s experiences with Joni solidified her beliefs that animals can heal people, and that is where her journey of hope began,” Ms. Keeler continues. “Eventually, Sister Pauline was able to start the Prison Pet Partnership with its mission being to help the women inmates, the pets selected for the training programs, the recipients of the trained dogs, and the community as a whole.”

PET BOARDING & DAYCARE

One of the main objectives of their program is to provide training for two types of service dogs – seizure response dogs and mobility dogs. Every dog that enters their training program comes from a shelter or a rescue group. Instead of being destroyed, these unwanted and unloved dogs get a second chance for a happy life. A lot of the women inmates can identify with the dogs, who are often thought of as ‘throwaway’ dogs or outcasts. When the dogs come in, each one is assigned to an inmate and they are with that person 24/7. Working with the dogs allows the women offenders to work on their own anger management issues, their self-esteem, and helps them learn things like how to communicate effectively.

Rehabilitating cats is also part of the PPP program. The program accepts cats that come from rescues like the Harbor Hope Cat Rescue that is run by Laura Carlson.

PET BOARDING & DAYCARE

Grace Van Dyke, the Service Dog Program Manager, is a graduate of the Bonnie Bergin Assistance Dog Institute in Santa Rosa, California. Ms. Van Dyke has a background in training dogs and training people. In Ms. Van Dyke’s Service Dog Program, the women offenders receive continuous education. They go to classes, speakers are brought in, and they see demonstrations. They start by learning how to teach basic obedience to the dogs. As they advance, they learn how to train the service dogs. The seizure response dogs are trained to press alarms, get medicine, get a telephone, retrieve someone else in the house, roll a person over so that they don’t aspirate after a seizure, lick a person’s face to help after a seizure, and much more. Mobility dogs work with people who are confined to wheelchairs or who use walkers, a cane, or other stability devices. These dogs are trained to open doors, turn on lights, pick up dropped items, pull off socks, and generally help the person with everyday life. If they are working with someone who can walk, these dogs are trained to wear a harness and become almost like a ‘walking cane’ to assist that person. All of the dogs that are brought into the program begin by being taught the basic obedience skills. As the dogs progress through their training, not all of them are suited to be service dogs. Those that do not meet the qualifications to become service dogs may be considered for a therapy placement. For example, the dog may be perfect for a soldier who has PTSD (post-traumatic stress disorder) or for a child that has autism. The remaining dogs, known as ‘Paroled Pets,’ will be trained as companion animals and will be adopted out to loving families. Rehabilitating cats is also part of the PPP program. The program accepts cats that come from rescues like the Harbor Hope Cat Rescue that is run by Laura Carlson. The cats need some kind of work, such as socialization to make them more adoptable. They enter the program and live with the women who give them lots of TLC and work with them until they are ready for adoption. The Prison Pet Partnership has an

award winning boarding kennel on the prison grounds. It was built in 1996. They have twenty-eight all indoor runs for boarding dogs and twelve enclosures for cats. Weekends are always full at the kennel, and reservations for holidays are often booked up six months in advance. The women offenders in the program learn how to work in a kennel. They learn the proper way to clean the kennels and the equipment, feeding the boarders, how to exercise the dogs, and more. They also learn the management side by doing office work like filing, taking reservations, and interacting with clients. The Prison Pet Partnership Kennel was rated by Consumer Checkbooks as one of the top three kennels in the Northwest. There is also a topnotch grooming department in the PPP program. At the present time they have six full-time groomers. Ruth Bloch, a groomer with forty years of experience, is the instructor. The women begin their training as bather/brushers. Then they learn to do breed specific grooms. Many of them become IPG (International Professional

There is also a topnotch grooming department in the PPP program. At the present time they have six full-time groomers. Ruth Bloch, a groomer with forty years of experience, is the instructor. Groomer) certified. The money that is made from boarding and grooming helps fund their training program. When the PPP women are ready to be released, they get assistance that extends ‘beyond the bars.’ They get help with writing resumes and learning interviewing skills. Any of the women who want to further their education by becoming a veterinary technician or pursuing a career anywhere in the pet care field can apply for a PPP scholarship. And, if they get a job as a groomer after they are released, the PPP will supply them with up to $1,000 worth of grooming tools. The Prison Pet Partnership has been the model for many programs that have followed in its footsteps, and it has received many awards and much

PET BOARDING & DAYCARE

recognition for the accomplishments. The 2001 movie “Within These Walls” was based on the story of Sister Pauline Quinn. In 1986, Prison Pet Partnership was one of the finalists for Innovations in State and Local Government and was recognized by the Ford Foundation and the John F. Kennedy School of Business at Harvard University. In 1997, General H. Norman Schwarzkopf came to PPP to host “What’s right in America” for NBC. The Prison Pet Partnership is a testament to the far reaching effects of Sister Pauline Quinn’s dream and her years of tireless work. It truly changes the lives - and gives second chances to the women offenders, the pets they train, and the people whose lives are enriched by these dogs. n

FACILITY DESIGN

choosing the

right gate

for dog housing By Greg Taylor

here are a number of factors to consider when selecting a gate for your dog housing. Historically, gates with chain link or metal bars were the most common. However, while the chain link is strong, it can look oldfashioned, and metal bars can look like prison cells. Today there are additional options and materials that offer strength and durability while also offering an updated look that attracts customers.

Types of Gates The most common gates are either a 3’ swinging gate or a 4’ stall front consisting of a 2’ or 2 ½’ swinging gate with the remainder a fixed panel. A swinging gate larger than 3’ takes up too much aisle or run space when opened out, which is why anything larger is a stall front. An added bonus of a stall front is the ability to use the fixed portion for food and water bowls so they won’t spill when the gate is opened. Options for constructing swinging and stall front gates are outlined in the next sections, Materials Matter and Privacy Matters. Slide gates are another option. Slide

gates have the advantage of not using aisle space to open, making them ideal for situations where there are tight aisle ways. This helps maximize a building’s footprint. Slide gates can also provide additional safety for staff because an excited or aggressive dog can’t shove the gate back into an employee when entering, causing the employee to potentially lose their balance or worse. Dutch doors are another gate option in which the door is divided into two parts horizontally. The top door can be opened to allow for interaction with the dog without opening the entire door, and the doors provide a look that many customers like. Some customers also feel dutch doors make it easier to control dogs when attaching leashes. Ornamental wrought iron gates are sometimes used in kennels. They are most commonly used to dress up the look of block wall kennel runs, but they are typically not a good solution for boarding dogs. While they can look ornate, the gates do not have a latch that is made for interacting with dogs. They also don’t allow for bowl feeding

PET BOARDING & DAYCARE

systems. Additionally, these gates are typically made with a decorative powder coating that can easily chip and begin to rust. A final option is a true human door. This requires a door frame to turn a regular run into a luxury run, which can be a drawback. These doors are used in either modular real-life rooms or contractor-built real-life rooms to create a true feeling of a home away from home.

Materials Matter: Looks that Book the Kennel Swing gates and stall fronts are by far the most popular gate choice, and there are a variety of options for constructing them. Below is an overview of the most common materials used for design and the advantages and disadvantages of those materials.

Tempered Glass Advantages: Tempered glass gates have an attractive open-view appearance that customers prefer because the runs do not look like a cage or prison. The glass also provides an easy-to-clean

Tempered glass gates have an attractive open-view appearance that customers prefer because the runs do not look like a cage or prison.

smooth surface and can help prevent the spread of disease and control noise because the glass serves as a barrier in and out of the run. For these reasons glass has been increasing in popularity for several years. (Note: the glass can be frosted or etched to provide a visual barrier or privacy, as discussed later.) Disadvantages: Frequent cleaning is required to maintain a spotless appearance, which takes staff time. Glass also does not allow dogs to satisfy their natural tendency to smell nor is there an opportunity to interact with the dogs without opening the gate – although it is possible to design a hole in the glass to allow some interaction. Full-length glass isolation also greatly reduces air circulation, so it is critical to take HVAC design and cost into consideration with this choice. Finally, tempered glass is also typically the most expensive material option.

Stainless Steel Advantages: Stainless steel gates provide superior air flow for odor control, they are strong and do not

easily show dirt or nose prints. Stainless steel also allows for interaction with the dogs without opening the gate. Disadvantages: The stainless steel bars can look like a prison cell. The cost can also be more expensive than

some other material options. There can also be a risk of the spread of disease if someone interacts with dogs in multiple runs, though this can be less of a concern in boarding where dogs are generally healthier.

Being Selfish is Healthy. Don’t Share Bowls. Use a Kleanbowl.™

WHY PAPER FOOD TRAYS DON’T WORK:* • Wet food soaks through paper, spreading food and bacteria risk to other surfaces. • Too light, skate around floor, easily blown or knocked over spreading food and bacteria risk. • Not water resistant.

PET BOARDING & DAYCARE

Galvanized Welded Wire Advantages: Galvanized welded wire offers the same advantages as stainless steel but at a lower price point. Disadvantages: The same disadvantages as stainless steel but with the added drawbacks of a less clean and sterile look, less rust resistance as well as the potential for sharp burrs due to the galvanizing process.

Chain Link Advantages: Chain link is the most economical gate option, offering superior value – often costing only a quarter of the price of tempered glass. It has incredible durability and a smooth finish that does not easily show dirt. Chain link also allows for interaction with the dogs and good airflow. Disadvantages: Same disadvantages as stainless steel and, in addition, some people believe chain link conveys an old fashioned feel and is not as attractive to customers as other material options, namely tempered glass or stainless steel.

Dogs are naturally curious and want to see who is walking by. If the isolation is too high, large dogs will be jumping up all day to see what is going on and small dogs will just bark and become anxious or aggravated.

Combination Gates One idea that is gaining popularity is to combine different materials into one gate. This approach allows you to keep the best attributes of the certain materials while dropping the worst. For example, stainless steel welded wire in the bottom half of a gate and glass in the upper half allows good airflow and interaction with the dog and does not look like a prison cell. Customers wanting more glass can make the ratio 1/4 – 3/4 in order to maximize the clean look of the glass but still allow air flow (which reduces both upfront and ongoing HVAC cost) and the ability to interact with the dog. You can even reverse the materials and have glass on the bottom and wire on top – your kennel manufacturer should be able to meet your wants and needs.

Privacy Matters – Custom Design for Dogs An important design consideration when building a pet resort is to provide the dogs with some privacy. This can be accomplished by designing the runs so the dogs don’t face each other, which could be putting a visual barrier 32

PET BOARDING & DAYCARE

down the aisle way between runs, or by incorporating privacy into the gates themselves, which is the subject of this section. Although they are social and a pack animal, dogs need their privacy and the ability to choose their level of visual contact with people and other dogs, especially if they get over-stimulated easily. Gates that offer some type of a privacy option achieve this goal and therefore continue to gain in popularity. This privacy can be accomplished by placing isolation in either the bottom of the swing gate and/or the bottom of the fixed stall front. This isolation can be any of the materials used for side isolation panels (i.e., stainless steel, frosted glass, FRP, HDPE, Wilsonart, etc.) One important consideration is how high to make the isolation in the door or stall front. Dogs are naturally curious and want to see who is walking by. If the isolation is too high, large dogs will be jumping up all day to see what is going on and small dogs will just bark and become anxious or aggravated. It is often better to put the

isolation in only the bottom 18” of a gate and stall front, or leave the gate without isolation and employ it in the stall front instead. For a truly advanced design, gates and stall fronts can also be constructed using FRP or Wilsonart on the outside, or “public” side but have stainless or galvanized sheet metal on the inside, or “dog” side. This approach provides the splash of color customers like to see while the metal on the inside provides extra strength and durability needed to house dogs.

Details that Shine Gates are available with several accessory options that appeal to both dog owners and the boarding staff. • Bowl Systems: One of the most popular gate accessories is a bowl system to make it easier and more convenient to provide dogs with water and food. The systems can save staff time spent on feeding and is perfect for feeding more aggressive dogs. It also prevents dogs from stepping in or knocking over their food and water

bowl. Systems are available with a single bowl for water or double bowls for both water and food. Look for a system that is installed in the fixed gate piece so that the contents are not disturbed when the gate is opened or closed. Systems either rotate like a revolving tray or can be accessed from outside the kennel and pushed in or out. Regardless of the operation, the bowl should fit snugly in the closed position so that the dog can’t knock the bowl out. Avoid systems that use either square or rectangle bowls because the sharp 90 degree angles create places where food can be trapped. Use round bowls instead to promote cleanliness and eliminate disease. • Built-in Lockers: Convenient storage space is always an issue in kennels. Gates with built-in lockers can provide storage solutions and leave the front of the gates looking clean and uncluttered. • Decorative Gate Tops: A variety of decorative gate tops can be used to soften the look of the run. Customers find them aesthetically pleasing and they offer a distinctive look to provide a

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finishing touch for your dog boarding.

Lock with Confidence Ensuring the gate locks and stays secure is critical for the safety of both the dog as well as the staff. Look for a latch that is 100% stainless steel for durability and rust prevention, allows the gate to swing both in and out of the run, shut automatically and is operational with one hand. More importantly, make sure the latch secures from both outside and inside the run to allow staff to work inside the kennel knowing the door is securely latched behind them and also easily accessible if they need to leave quickly. The latch should be lockable with a padlock or leash clip for extra security for dogs that may try to escape. Boarding facilities have an array of options when it comes to gates. Customization can help ensure facilities look great, attract customers, keep the staff and dogs safe and maintain the health of the dogs. Ultimately, the best choice is the one that works for you and meets your needs. n

A variety of decorative gate tops can be used to soften the look of the run. Customers find them aesthetically pleasing and they offer a distinctive look to provide a finishing touch for your dog boarding.

The smartest pet stylists know that SuperZoo’s Groomer SuperShow is a MUST. Find top grooming products and supplies, world-class grooming competitions and expert-led seminars that you need to run a more profitable grooming business—all at North America’s favorite pet retail trade show. Spend three valuable days here and we’ll make sure you’re groomed for success! REGISTER TODAY!

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Produced by:

JULY 21-23, 2015

PET BOARDING & DAYCARE

Greg Taylor is the CEO of the Mason Company. Since 1892, Mason Company is the recognized leader in designing and manufacturing animal enclosures. Mason Company offers the broadest product line in the industry, including glass, stainless steel, galvanized steel gates for dogs, isolation panels in a variety of materials, cat condos, cat towers, fiberglass cages, accessories, and more for any animal application. For more information, visit www.MasonCo.com contact info@MasonCo.com or call toll-free 800-543-5567.

READER SERVICE CARD # PET BOARDING & DAYCARE

READER SERVICE CARD #1447 35

ANIMAL HEALTH

T E P N O M M CO

S E S S E N ILL

IN YOUR FACILIT

mites?

foreign body?

dry eye?

hot spots?

? FY TI EN ID TO ED AR EP R P FF TA S IS YOUR

ty By Outstanding Pet Care Universi

PET BOARDING & DAYCARE

ach day, pets enter pet care facilities with pre-existing medical conditions or they become susceptible to various diseases during their stay. It is important that not only you, as the facility owner or manager, understands these medical conditions and that you are able to provide the highest level of care for the pets in your facility, but that your staff be prepared too! Knowing the signs and symptoms of potential problems will allow you to provide the best care for these pets and may even save a pet’s life.

Ear Conditions Localized infections are the most common problem seen in ears at a pet care facility. The pet may be developing a problem or be prone to infection prior to arrival, but living in a damp environment may exacerbate the infection. Ear problems can be caused by improper cleaning, self-mutilation, animal bites, a foreign body (object lodged in the ear canal), bacterial, mite or yeast infections, or allergies. Symptoms of an ear problem may include violent head shaking, scratching at the ears or neck, rubbing the head on the floor, and tilting the head or carrying it at an angle. Infected ears are red, may ooze debris or pus, have a foul odor, and can be quite painful. Prevent any excessive moisture from entering the ear canal during bathing or swimming by plugging the ears with cotton. It is important to remember to remove cotton balls after the bath or swimming session. Other common ear conditions are scratches or tears to the earflap, or a hematoma of the earflap. The ear canal and earflap both have a large blood supply, so even small tumors or nicks can cause a lot of bleeding. Use basic first aid to control bleeding from a cut by applying pressure and a bandage. A hematoma is usually caused by a self-inflicted injury. Infection or allergies are often underlying causes. The dog ruptures a blood vessel inside the flap of the ear (pinna) by scratching or by shaking its head against the wall

or its skull. Bleeding inside the pinna (between the two layers of cartilage) causes a blood clot and swelling. The pinna fills up and feels like a water balloon. Surgery to remove the clots and drain the ear is usually required, as well as treating any underlying infection.

Eye Conditions Symptoms of eye conditions include the eyelids being closed tightly or the animal squinting, a sensitivity to light, excessive tearing, white or yellow discharge from the eye, pain (head and eye may be painful and animal will resist handling), redness of the sclera (“whites” of the eye) or inside the eyeball, noticeable cloudiness of the cornea and/or iris, rubbing and pawing

at the eye, swelling of the eye and/or eyelids, and bleeding.

Possible conditions include: • Conjunctivitis (“pink eye”): allergy, irritation or infection of the conjunctiva (the lining of the eyelids). Infection could be contagious to other pets and humans in close contact. • “Dry eye” or Keratoconjunctivitis Sicca (KCS): lack of tear production. Lodging pets with this condition may have medication to help keep their eyes moist (artificial tears) and stimulate tear production (Tacrolimus, Optimmune®). • Ectropion: eyelids that roll outward and appear baggy. • Entropion: eyelids that roll inward, causing eye irritation that may result

Knowing the signs and symptoms of potential problems will allow you to provide the best care for these pets and may even save a pet’s life. Animal Care Products, Inc. College Station, TX (979) 690-3434

Modular Kennel Systems Manufactured in panels (gate panel, isolation side panel, back panels) that are shipped direct to your shelter for easy installation. Available in stainless steel or corrosion resistant aluminum. Isolation side panels available in three colors (green, jade or blue). Pivotal hinged door that opens in as well as out. Adjustable base channel in side panels allows matching existing floor as well as preventing kennel to kennel contamination. Optional raised vinyl coated floors.

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Custom Stainless Steel and Aluminum Fabrication For the Animal Industry PET BOARDING & DAYCARE

It is important to remember and remind staff that it is not their job to try to diagnose the various eye conditions, but to know what is normal and what isn’t. in ulceration of the cornea as the eyelashes and fur rub the eye. • Glaucoma: increased pressure and fluid within the eyeball. Medications are used to control pressure and to help prevent blindness. • Ulcers: a scrape or puncture to the cornea (the clear front layer of the eye). • “Cherry eye” or prolapsed gland of the third eyelid: the tear gland that normally stays on the back of the third eyelid pops up and out, where it looks like a pink or red mass. It is important to remember and remind staff that it is not their job to try to diagnose the various eye conditions, but to know what is normal and what isn’t. If the pet’s eye looks strange or painful, a veterinarian should be consulted as soon as possible to prevent the situation from becoming more serious. If the eye looks normal and the

pet is comfortable, you can wipe away discharge with gauze or cotton balls moistened with water. A sterile saline solution may be used to wash the eyes, especially if dirt or other debris is evident. There are also diseases that affect the vision of pets. Older pets or dogs with diabetes are especially prone to cataracts (a cloudiness of the lens of the eye). In some cases, pets may be totally blind and may find the lodging environment upsetting. Take some time to help acclimate these pets, and give them warning of your presence before approaching them in the cage or run. Rattling the door, stomping your feet, clapping your hands, or even rapping on the enclosure with your knuckles will all cause vibrations the pet can feel. It will alert them to your presence, and they can be waiting for you, rather than being startled.

Short-nosed breeds with bulging eyes (Pugs, Shih Tzus, or Chihuahuas, for example) are prone to Proptosis of the eye. This means the whole eyeball pops out of the socket. It can happen as a result of trauma (such as fights with other dogs) or simply by pushing too hard on the side of the eye or face, or squeezing the throat. Never tightly grip or pull back the hair above the eyes of these breeds. Proptosis occasionally happens during the grooming process because of actions like these. If Proptosis occurs to a pet in your care, cover the eye with damp, salinesoaked gauze pads and transport to a veterinarian immediately.

Skin Disorders Skin infections can be caused by a variety of factors, including external parasites such as fleas, ticks or mites,

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• Hot Spots One common skin disorder that will be seen in a pet care facility is moist Dermatitis; commonly referred to as “hot spots.” Typically, a hot spot will appear in certain areas – for example, behind the ears or on the legs and feet. It may appear to be a moist, red, irritated, and sometimes oozy sore. Since it can be irritating to the pet, you may observe the pet scratching or licking the area excessively. A hot spot can surface in a very short period of time. There is no known cause, but the thinking is that allergies,

parasites?

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It is helpful to use a flea comb to check for parasites during your pre-entry exam. If any parasites are found, treat the pet immediately following your facility’s protocol.

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inherited conditions, exposure to irritating substances, and food or environmental allergies. You will find that many breeds, such as Shar-Peis, Labrador and Golden Retrievers, Schnauzers, Bull Dogs and West Highland Terriers, are predisposed to skin problems. A pre-entry screening exam is the best way to help determine if an animal has a pre-existing condition and to help you be proactive in handling it during the pet’s stay. By doing so, you may be able to help the condition to get better or prevent it from worsening while the pet is in your care. Be aware and note any lesions, sore spots, hair loss, or oily skin so it can be reported to the pet parent. If you find open sores that appear raw or bleeding, these should be seen by a veterinarian immediately to prevent further spread or infection. It is helpful to use a flea comb to check for parasites during your preentry exam. If any parasites are found, treat the pet immediately following your facility’s protocol. Since some skin conditions or parasites are communicable to other pets, equipment should be disinfected after use on a pet with any skin problems. It is always a good idea to wear gloves when handling a pet with a potential severe skin condition because ringworm, scabies, and some other infections can affect humans. Occasionally a customer will provide special shampoos or skin treatments prescribed by their veterinarian. Follow the instructions provided; keep in mind most medications, to be effective, must sit on the skin for a minimum of 10 minutes.

external parasites, change in diet, nervousness, and warm or moist weather can be causative factors. Because of the severe itching, the dog complicates the healing process by excessive attention to the area through licking or scratching, which worsens the problem. If a pet in the facility has a hot spot, clean the area of skin thoroughly and keep it exposed to the air. If the dog has a heavy coat, the hair may need to be trimmed or shaved away from the region. To prevent further trauma by the pet to itself, it is helpful to use an Elizabethan collar or a similar preventative to stop additional scratching or licking. In many cases, antibiotics and anti-inflammatory medications are needed, so a veterinarian should see the pet.

Gastrointestinal Disorders • Foreign Bodies A “foreign body” refers to anything abnormal that the pet has eaten. (It can also refer to a foreign object anywhere in the body, such as a piece of grass

inhaled up the nose.) Cats may try to eat things like string or twine, needles and thread, rubber bands, cotton balls, plastic, or wool. Dogs can also eat very strange items, including rocks, underwear, socks, pantyhose, corncobs, toys, balls, bones, plastic bags, etc., and no doubt you may have found some odd things passed in their stools. The danger lies in the fact that not all things eaten can pass through the digestive tract. At a minimum, a foreign body usually causes some gastrointestinal distress. In the worst case, it gets stuck in the stomach or intestines. Symptoms of a foreign body gastrointestinal obstruction include loss of appetite, vomiting, abdominal pain, possibly diarrhea, and occasionally weight loss if the problem is chronic. Most of the time the owner has not seen the pet eat an item and is not aware the pet has eaten anything abnormal. Occasionally they will remember that an item is missing if asked, or perhaps they found pieces of something on the floor. It may take a few days for the foreign

The danger lies in the fact that not all things eaten can pass through the digestive tract. At a minimum, a foreign body usually causes some gastrointestinal distress. In the worst case, it gets stuck in the stomach or intestines.

body to cause enough discomfort or abnormal signs to cause concern. Pets may require veterinary attention and surgery during a lodging stay because of something they ate prior to arrival. In the pet care facility, monitor all pets for loss of appetite or vomiting. If a pet is vomiting and dehydrated, it should be seen by a veterinarian as soon as possible. Foreign body obstructions can be life threatening.

• Gastric Dilatation/Volvulus (GDV, also known as Bloat or Gastric Torsion) A gastric torsion, or bloat, should receive emergency medical attention as soon as it is noticed. A dog that is bloating needs immediate attention. This is a true emergency situation and time is of the essence! Gastric (stomach) Dilatation (enlargement) / Volvulus (twisting) is when the stomach fills up with air, causing it to swell to the size of a basketball, and twist around itself. When the organ twists, it cuts off the blood supply to the stomach and spleen so that the tissues start to die from lack of

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oxygen. Bloat is a painful, life-threatening condition that is a true emergency. It is imperative that this condition be recognized early and acted upon. The majority of bloat cases occur in large dog breeds with a narrow, deepchested conformation such as Great Danes, German Shepherds, Standard Poodles, Dobermans, St. Bernards and Bernese Mountain Dogs. Although these breeds may be more prone to the condition, no breed is immune to GDV. In years past, a diagnosis of bloat almost always meant death for the dog, as only 25% survived. Today the survival rate is better than 80% when detected early.

Risk Factors for Bloat: • Large-breed dog • Family history of another related dog having bloated • Feeding only one meal per day • Exercising immediately after eating • “Gulping down” food • Being thin • Middle-aged to older • Stress/anxiety Although some of these factors may potentially be seen in the pet care facility (exercising after eating, anxiety), there are other factors that are not understood. Bloating can and does happen in the home environment. A dog that is predisposed to bloating is probably safer in a quality pet care facility with observant staff than it would be unattended at home or in the care of inexperienced acquaintances. The common symptoms include heavy drooling, panting, frequent retching and attempts to vomit (usually not bringing up much in the vomit), anxiousness, restlessness, and pacing. As it progresses, they show depression and shock, rapid heart rate, pale, dry gums, and distension of the front part of the abdomen. Sometimes the belly feels like an air-filled volleyball. If you feel a dog has the symptoms of bloat, get him to a veterinarian immediately. Every minute that a dog is bloated increases the likelihood of the stomach tissue dying. Dogs will go into shock and can die within a few hours. The pet owner should be contacted about this emergency unless clear

emergency instructions have been left in advance. The care and surgery costs of a GDV case can be quite expensive. The conditions highlighted here are the most common you might see at your facility, but are only a few of the diseases with which you might be presented. To provide the highest level of care, it is important that staff is trained and prepared to identify health issues, regardless of the severity of the condition. When in doubt, contact or take the pet to a veterinarian immediately. Pet parents seek the utmost quality in care when making their pet care decisions. Being proactive and prepared for these situations will allow you to provide the best care, environment, and experience for the pets as well as the highest level of customer satisfaction. n

Outstanding Pet Care University is dedicated to protecting and growing the Pet Care Industry through World-Class Pet Care Training and Education. OPCU’s curriculum: • Delivers necessary pet care training in the convenience of your facility, • Saves training, time and energy of owners and managers • Provides convenient, technically-advanced format for immediate access • Offers immediate on-line testing to give you assurance that the material was understood • Reduces potential injuries to your staff and guests • Can increase health and happiness of the pets in your care • Protects you, your staff, and your bottom line For more about our courses, visit www.OPCUniversity.com

To provide the highest level of care, it is important that staff is trained and prepared to identify health issues, regardless of the severity of the condition. When in doubt, contact or take the pet to a veterinarian immediately.

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ANIMAL HEALTH

K-9

ALLERGIES By Jason & Steven Parker

ust like we wheeze and sneeze from allergies – so do our four-legged friends. Allergies can affect us and our animals year round, and can be problematic whether they are inhaled, ingested, or in contact with skin. Any breed can develop allergies in their lifetime, and as kennel owners, it’s important to be able to recognize the signs and treat them swiftly. Recognizing the difference between a cold and allergies is the first step to assessing the problem. General symptoms of allergies in dogs can include increased scratching, runny eyes, itchy ears, sneezing, vomiting, diarrhea, snoring due to an inflamed throat and constant licking. This can be more prevalent in boarding facilities because animals are exposed to many different types of allergens that they are not used to and don’t have in their own home. A different environment can mean new food, new shampoos and other new objects that could cause allergies. A good way to avoid this is to ask for allergy information for first-time boarders. 42

A different environment can mean new food, new shampoos and other new objects that could cause allergies. A good way to avoid this is to ask for allergy information for first-time boarders. To accurately plan for instances where a dog may need medication, staff members at kennels should know the proper usage of OTC Benadryl to control pet allergies. Kennel owners should always have some over-the-counter antihistamines such as Benadryl on hand, but should never administer any medication without first consulting a vet. It’s important to always have a good relationship with a nearby vet so they can help determine how much medication a dog should receive prior to administering and to answer any questions about the medication. If a dog seems to be bothered by allergies, be sure to check for “hot spots.” Hot spots are the most common manifestation of allergies besides telltale signs like a runny nose and watery eyes.

They are irritated spots on the skin which can be very itchy and uncomfortable for an animal. In a facility, there are more airborne allergens and more freedom for dogs to lick and scratch these irritated areas overnight without constant supervision. In a moist environment, these hot spots can become infected more easily and can become very painful for the animal, which is why it is important to recognize the signs early and be equipped to treat the animal promptly. If you notice a hot spot, treatment is usually a topical medicated ointment and antibiotics, as needed. To be proactive and prepared for a dog with allergies, boarding facilities should keep a special hypoallergenic bathing shampoo on hand for dogs with sensitive skin to ensure the soap does not cause a

sample health report card ____________________________________â&#x20AC;&#x2122;s Report Card Last Name ______________________________________ Examined By_______________________ Date: ________

VACCINATION PROGRAM ___ ALL OK ___ DUE q Distemper/Parvo

q Lyme

q Bordetella

COAT & SKIN q No problems found q Dull/dry q Matted q Abnormal Lump

q Rabies

q Rattlesnake

q Flu

q Distemper q Leukemia

ABDOMEN q Excessive shedding/hair loss q Itchy q Parasites q Other: ________________

q No problems found q Abnormal lump q Tense/painful q Distended q Other: ______________________________

LUNGS EYES q No problems found q Cloudy lens: L ___ R ___ q Discharge q Other: ________________ q Inflamed q Eyelid Problem:_________________________________

EARS q No problems found q Inflamed q Itchy

q Abnormal lump: L ___ R ___ q Excessive wax/hair q Other: ________________

q No problems found q Breathing too rapidly q Coughing

q Breathing difficulty q Congestion q Other: ________________

DIGESTIVE SYSTEM q No problems found q Excessive gas q Vomiting q Eating disorder

q Abnormal feces (BM) q Diarrhea q Other: ________________

URINARY/REPRODUCTIVE SYSTEM NOSE & THROAT q No problems found

q No problems found q Abnormal urinations q Breast lump(s) q Genital discharge q Anal gland problem q Abnormal testicles q Other: ________________

q Nasal discharge

MOUTH, TEETH, GUMS q No problems found q Broken teeth q Inflamed lips q Loose teeth q Ulcers q Bleeding gums q Abnormal lumps q Tartar buildup q Other: _____________________________

WEIGHT: _____ lbs q Normal range q Too heavy

q Too thin q Recommended weight: _______

INTESTINAL PARASITES/WORMS LEGS & PAWS q No problems found q Lameness/pain

q None seen q Seen during exam q Suspected q Joint/nail problem q Other: ________________

COMMENTS:

PRODUCTS RECOMMENDED:

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Allergies can come from food ingredients, such as gluten or wheat, or can be seasonal. Many dog owners have switched their pet’s diet, opting for a gluten-free and wheat-free regimen with great success. reaction when bathing. Lastly, make sure to be prepared and well trained in how to determine the causes of allergies. Allergies can come from food ingredients, such as gluten or wheat, or can be seasonal. Many dog owners have switched their pet’s diet, opting for a gluten-free and wheat-free

regimen with great success. Kennels can try switching to a total gluten-free diet for allergy-sensitive dogs. Being proactive is the best defense for such situations. Make sure all staff is educated on symptoms, treatments, and has a trusted veterinarian on call for emergency situations. n

PET BOARDING & DAYCARE

K-9 RESORTS DAYCARE & LUXURY HOTEL was founded in 2005 by brothers Steven and Jason Parker in Fanwood, N.J. When in their early teens, their parents denied them a dog of their own, so the entrepreneurial pair opened a professional pet-sitting business to prove they were not only willing, but ready to care for a dog. That business not only became a highly profitable enterprise that they sold for a six-figure sum in 2006, that revenue became the expansion fuel for their burgeoning K-9 Resorts business. The business, which is the only facility in New Jersey to have been rated Number 1 by multiple major publications, is a luxury pet care franchise with locations throughout the East Coast of the U.S. K-9 Resorts was ranked Number 1 in its category by the Courier News and by New Jersey Monthly Magazine. To learn more about K-9 Resorts Daycare & Luxury Hotel and potential franchise opportunities, visit the company’s website www.k9resorts.com.

PET BOARDING & DAYCARE

SHOW PROGRAM

MAY

P E T B OA R D I N G & DAYCA R E E X P O

4–7 2015

LOS ANGELES MARRIOTT BURBANK AIRPORT BURBANK, CALIFORNIA

& PBD EXPO WEST BUR B A N K , CA

WWW.PBDEXPOWEST.COM

2015 is a big year for the boarding and daycare industry…we’ve added a second Expo! And you won’t want to miss the very first West Coast Pet Boarding & Daycare Expo. With seminars given by the top experts in the industry and a two day trade show full of vendors, you won’t regret attending this one. The Expo will be held at the Marriott Los Angeles in beautiful Burbank, CA, May 4th-7th. Whether you’re just starting to think about opening a daycare or boarding facility or have been in the industry for years, there’s something for everyone at the PBD West Expo. The Expo kicks off the evening of Monday May 4th with Keynote speaker, Walter Morris, one of the founding fathers of the modern pet boarding industry. Walter will give advice on how to compete and succeed in today’s pet care industry with a new outlook on taking your business to the next level. On Monday night, following the Keynote speaker, will be a “Meet and Greet” Cocktail Party hosted by The Dog Gurus, Susan Briggs and Robin

Bennett. This will give you the chance to relax after traveling and socialize with your fellow pet industry peers. Educational seminars covering all aspects of the industry will begin Tuesday morning with two hour classes, followed by four hour classes Tuesday afternoon. One hour seminars will be going on all day Wednesday and Thursday. Some of the Wednesday classes will be repeated on Thursday so you won’t miss out on an opportunity to attend the top seminars. On Tuesday night, Health Technology Professional Products will be hosting a Cinco De Mayo party, free to all attendees. The party will feature a DJ and cash bar so be ready to have some fun after a day of attending seminars. Even the most successful business owners could use some tips. Tuesday begins with the two hour “Staffing Your Facility” seminar given by Jamie Migdal. Wednesday and Thursday promise many other great business topics including “Business Model of the Future” with Susan Briggs, “Increase Reservations” with Laura Laaman, and

PET BOARDING & DAYCARE

“Performance Based Pay” with Eric Beck. With many great facility design and maintenance seminars, you’re sure to find the right one for your situation. Al and Suzanne Locker will be presenting a two hour “From Design to Construction” seminar on Tuesday. Also on Tuesday, you can choose from Scott Learned’s afternoon seminar “Important Building Standards” or Chris Quinlan’s “Sanitation Simplified.” Other information packed Wednesday and Thursday seminars include Ken Karmie’s “Artificial Grass,” Scott Learned and Greg Taylor’s two part presentation of “Remodel and Refurbish,” and Jeff Adney’s “Dream Floor.” Animal health and behavior are always important subjects in any pet care business. In Annette Uda’s “Airborne Disease Control” Tuesday seminar you will learn about the diseases and how to control them in your facility. Also on Tuesday, Genete Bowen will be giving a four hour “First Aid and Disaster Response” class filled with great information. Some other great

health related topics include “Is That Contagious?” and “Common Myths: Skin, Ears & Nails” with Dr. John Angus. You’ll want to be sure that you and your staff are up on all the latest trends and techniques in the daycare industry. So join Robin Bennett and Susan Briggs in their four hour presentation of “Safe and Fun Off-leash Play.” Also on Tuesday, Jaime Van Wye will present her two hour “Off Leash and In Control”

seminar. Wednesday and Thursday one hour seminars include “Dog Bites and Dog Fights” with Robin Bennett, “Training Tips for Daycare Dogs” with Jaime Van Wye and “Leveraging Technology: Silicone Valley Meets Dog Daycare” with Jamie Migdal. In addition to all of the great seminars, there is also a two day trade show that will be open all day Wednesday and Thursday. Many

vendors will be set up offering ‘cash and carry.’ So be ready to do some shopping and get up close and personal with all of the new products and services you may need for your facility. We hope you will join us in Burbank, CA for the very first Pet Boarding and Daycare West Expo, and make it one to remember!

PROGRAM GUIDE KEYNOTE SPEAKER: WALTER MORRIS HOW TO COMPETE & SUCCEED IN TODAY’S PET CARE INDUSTRY MONDAY, 6–7 PM

Walter Morris, owner of Morris Animal Inn Inc. And Morris Pet Care Consulting LLC, will share his challenges and experiences through the evolution of the pet care industry. This journey will illustrate how one can achieve success with the right vision, passion and commitment. Walter will review the five key principles he used to build his businesses, while keeping them relevant in today’s highly competitive market. You will be inspired to look at your own business role very differently, realizing the hidden potential and opportunities that are available to you professionally and personally. Begin the 2015 PB&D West Expo with a new and exciting outlook towards taking your business to the next level!

Walt owns Morris Animal Inn in Morristown, NJ, a premium pet care facility which offers boarding and grooming services. A graduate of Villanova University, with a Bachelor of Science in Economics, he spent 14 years in management with two major corporations. Influenced by his father, a professional dog handler, who won Westminster in 1943, he left corporate life and took over his father’s small kennel business in 1978. That same year he became a charter member of ABKA. Walt held the organization’s highest educational designation, C.K.O. (Certified Kennel Operator) and has received their National Recognition Award for his contributions to the pet care industry. He also owns Morris Pet Care Consulting, LLC with his daughter Joanne.

You are invited! MEET AND GREET COCKTAIL PARTY SPONSORED BY:

www.TheDogGurus.com

MONDAY

7–9 PM

Immediately following the Keynote Address MONDAY EVENTS ARE FREE TO ALL PB&D WEST EXPO ATTENDEES

LUNCHEONS LUNCHEON EVENT ROUND TABLE DISCUSSION TUESDAY 11:30 AM – 1PM WEDNESDAY & THURSDAY 12–1:45 PM

Network with fellow pet boarding professionals at our meet and greet luncheons on Tuesday, Wednesday and Thursday afternoon. Luncheon ticket holders can enjoy a delicious meal while discussing the industry with those who are just as passionate about caring for pets. Share stories, “talk shop,” or use the

PET BOARDING & DAYCARE

provided discussion questions to guide your conversation during this time of camaraderie with like-minded pet care professionals. Luncheon events are included with the Gold, and Basic Deluxe packages. They can also be purchased separately.

TRADE SHOW WED. AND THURS. 10 AM to 4PM

One of the most exciting parts of the expo is your chance to visit booths from all over the nation. Many will be offering fantastic

bargains, show specials, and discount pricing. Bring your checkbook and credit cards... and get ready to stock up! Make this show your buying event of the year! See state-of-the-art equipment! Talk to movers and shakers in the industry. It’s all here! Bring your staff and let them have a great learning experience!

EXHIBITING COMPANIES* Aeolus Pet Alpha Tech Pet Inc. Aqua-Air Total Cleaning System Barkleigh Productions, Inc. BDA Architecture PC/CMP Inc Campbell Pet Company Design Learned, Inc. Direct Animal Products Dog Is Good Forever Stainless Steel ForeverLawn/K9 Grass Furlocity Good Dog Marketing GoPet LLC Got Pee Governor Insurance Agcy., Inc

Health Technology Prof J&J Dog Supplies K-9 Resorts Kennel Connection Kennel Pak Insurance Kennelite Kennelsoft Systems Kuranda Dog Beds LaundryFarm Mason Company Metalink Corporation National Kennel Sales & Appraisals Outstanding Pet Care Outstanding Pet Care University Pet Exec PetAirapy LLC

PetBizInsurance.com PetBookings.com Prima Bathing Systems Prime Coat Coating Systems Re-tail Connection Shor-Line Snyder MFG Co. Stone Mountain Pet Products Turnkey Inc The Dog Gurus Top Dog Business Boosters Ultra Lift, Inc. World Pet Association / Super Zoo X Pain Solutions X Power *Expected to exhibit

TUESDAY EVENING

CINCO DE MAYO PARTY TUESDAY 8–11 PM Health Technology Professional Products will be hosting a Cinco De Mayo party, free to all attendees. The party will feature a DJ, cash bar and festive South of the Border snacks. Join the celebration to have some fun after a day of attending seminars. Olé!

SCHEDULE T UEDAY SEMINARS MORNING AIRBORNE DISEASES CONTROL IN PET BOARDING FACILITIES Annette Uda

Pet Boarding and daycare facilities are subject to outbreaks of airborne infections (such as K-9 Cough, Influenza, Distemper etc.) that can transmit between animals and to or from animals and humans. The control of these diseases in pet boarding depends on both surface cleaning and air cleaning. It is necessary to address both problems to control the spread of diseases. Air cleaning technology is addressed as a complement to surface disinfection for the control of zoonotic pathogens. In this class you will learn which pet pathogens can transmit by the airborne route, which pet pathogens can transmit to humans and which human pathogens can transmit to other animals. This two-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

OFF LEASH AND IN CONTROL Jaime Van Wye

Lots of dogs means lot of chaos, right? It doesn’t have to! Join Jaime Van Wye, certified Master Dog Trainer, to learn how to take control of your play groups. Jaime will focus on compatibility and how to choose your groups, as well as arousal in dogs and how to read their body language. If you offer off leash play, you won’t want to miss this! This two-hour program is included with the

Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

DESIGN TO CONSTRUCTION: YOUR NEW PET CARE FACILITY Al Locker & Suzanne Locker

Wondering how and where to get started on your facility project? Join design team and pet resort owners, Al and Suzanne Locker as they guide you through the design process, the costs involved and how your business plan should be incorporated. You won’t want to miss this if you’re thinking about building a new facility! This two-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

STAFFING YOUR FACILITY: NOT FOR THE FAINT OF HEART Jamie Migdal

“I love dogs” - Said every applicant ever. The ongoing challenge of finding, training and keeping quality staff is the most rewarding and most frustrating aspect of running your business. Come learn about the best practices around; recruiting, interviewing and on-boarding. Bring your ideas and experience! This two-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

PET BOARDING & DAYCARE

AFTERNOON SAFE & FUN PLAY GROUPS: STAND OUT FROM YOUR COMPETITION Susan Briggs & Robin Bennett

The popularity of off-leash play services has created a competitive marketplace. In this seminar Robin and Susan outline the important aspects of Excellent Play groups that emphasize safety and fun. You’ll get insight on training staff leaders, managing problem behaviors and creating a daily schedule of engaging and fun activities. Plus you’ll take away tips on how to market your services to prospective clients as professional, safe, healthy and fun! This four-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

IMPORTANT BUILDING STANDARDS: PLANNING FOR YOUR FACILITY Scott Learned

Learn the important details you must know to provide a high quality pet boarding and day care facility to support groundwork towards overall success, healthy and happy pets (and employees), and solid customers. In this four hour presentation, Scott will discuss how indoor air quality, disease control, efficient HVAC and fire protection are a must when it comes to the engineering of your building. In hour two he will focus on noise control design to reduce stress. Green building systems put the icing on the cake will be the

SCHEDULE T UESDAY SEMINARS waste disposal, synthetic grass maintenance, laundry, bowl washing and floor care. The goal of this class is to share ideas with owners and managers on how to get the cleaning results they’re looking for, as efficiently as possible. At the same time, how to create a healthy environment for their guests, while protecting their investment. This four-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

topic in hour three. Who you choose as your architect, engineer and contractors should be researched to avoid big mistakes will be Scott’s focus for hour four. All of these topics will be discussed to assist you in planning the solid internal workings of your facility. This four-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

SANITATION SIMPLIFIED

Chris Quinlan

This class will cover all areas of facility maintenance for a doggy day care, pet boarding, and grooming business. Specific areas covered will be cleaning, disinfecting, and deodorizing of surfaces, how to choose a product, how to get staff to properly use a product, OSHA compliance, infection control, odor control, drain maintenance,

ANIMAL FIRST AID & DISASTER RESPONSE Genete Bowen

Knowing what is normal for an animal will help you understand when something is wrong. First aid assists in both minor and major emergencies, but knowing when issues are time sensitive is vital in pet care because

it can mean the difference between life or death. Genete will help you set up a pet first aid kit, as well as speak about the importance of healthy pet checks. She will cover different types of first aid & speak about triage that could save your animal’s life until you reach the vet clinic. We should all know the laws that protect animals during disasters, as well as the correct response. Genete will also cover Federal & State Animal Disaster Laws, what you should have in a pet disaster kit and how to prepare your home or animal-based business in case disaster strikes. Animal professionals can benefit greatly from this valuable information. This four-hour program is included with the Gold and Silver packages. It can also be purchased separately. Program includes trade show on Wednesday and Thursday.

SCHEDULE BUSINESS All Wednesday and Thursday seminars are one hour

WEDNESDAY BUILDING A WINNING COMPANY CULTURE Andy Smit

care business by keeping pets safe! Topics also include liability issues, insurance issues and dealing with upset clients.

In this seminar you will learn how to create a well-developed company culture that easily outperforms competitors. Andy will discuss how operators can drive employees to contribute to teamwork, problem solving, innovation, customer service, productivity, quality and profits.

PET SERVICES BUSINESS MODEL OF THE FUTURE Susan Briggs

OVERCOMING TOP REASONS EMPLOYEES LEAVE

* This seminar is also available on Thursday, 2 PM.

Joanne Morris

Do you have high turnover rate in your business? Are you frustrated with staff leaving after investing time and money in the hiring process? Each pet care facility is dependent on staff to provide quality care to all their canine and feline guests. However, many business owners never plan for the challenges employees might present. We will explore some of the common reasons why today’s employees may not be satisfied and ultimately leave their positions. This informative session will provide effective strategies that can be implemented to maintain quality staff members so you can focus on growing your business!

PET LOSS PREVENTION FOR PET CARE PROFESSIONALS – AND MAKE MONEY TOO! Annalisa Berns

Even the most careful pet service provider should anticipate that a pet will go missing from their care. How the business responds to the emergency directly affects the likelihood of the pet being recovered and how the client proceeds in the lost pet search. A real-life Pet Detective offers techniques to eliminate chances of losing a pet from your care and how to actually MAKE MONEY for your pet

Does the existing pet care business model work for the future? In this seminar you’ll discover industry financial data, trends to watch and ideas on getting ahead of your competition in providing clients what they really want from pet care centers.

PURRFECT CAT LODGING: ADDING OR INCREASING AN OVERLOOKED PROFIT CENTER Suzanne Locker

Want to add cat lodging in your center or grow your existing cat business? Learn how to attract the best cat owners with functional and appealing accommodations for their cats. Suzanne discusses the best practices and how to make your cat lodging enjoyable and stress-free for all of your cat guests, as well as increasing profitability!

* This seminar is also available on Thursday, 2 PM.

TEN STEPS TO SIGNIFICANTLY INCREASE RESERVATIONS WITHOUT INCREASING MARKETING Laura Laaman

Pet expenditures are on the increase, up almost 2 billion in 2012 from 2011. However the American consumer is now inundated with commercial messaging trying to woo them to their company, product or service. During this informative and entertaining program, Laura Laaman will provide proven and powerful strategies to help increase reservations without increasing marketing. The first step is for owners to recognize that virtually all new client inquiries (and revenue) come through PET BOARDING & DAYCARE

the phones. Learn how to turn those phone calls into reservations and stop sending them to your competition and much, much more.

* This seminar is also available on Thursday, 9 AM.

LEVERAGING TECHNOLOGY: SILICON VALLEY MEETS DOG DAYCARE Jamie Migdal Pet services are in a funny in-between phase right now. Many clients still use dog walkers, who leave notes on the kitchen table, but times are changing and wanting more real-time information and on-demand services is becoming the norm. How can you make sure that you’re still delivering that old-fashioned, personal care while being able to create operational efficiencies in your business? With the advent of more wearable and interactive pet technology, we have to ask ourselves how much of the contact is to ease client guilt about daycare or truly to deliver high quality, cutting edge service. * This seminar is also available on Thursday, 11 AM.

THURSDAY HOW TO RUN YOUR BUSINESS NOW TO MAXIMIZE FUTURE SALES PRICE Teija Heikkila

Did you know that 80% of businesses that are on the market never sell? This seminar will give you the tools to be in the 20% who sell and ensure money in your pocket. Teija will address how to run your business on a day-to-day basis in a manner that increases profits, creates value, makes your business appealing to investors, and ensures solid profits when it’s time to sell. She will cover the main issues that affect, and increase, business value and dismiss a few myths in the process. She will also address common questions regarding the selling process. This a must attend for business owners – everybody exits at some point, the only question is, for how much? 49

BUSINESS All Wednesday and Thursday seminars are one hour.

PLAN STRATEGICALLY FOR GROWTH IN 2015 Garret Tadlock

We all have goals in 2015 for growth, but what most of us lack is the time to strategically plan. Garret has worked with some of the most sophisticated Pet Resorts in the US and identified seven strategies that you can implement to achieve excellence

in customer service and operations while growing bottom line revenue. This will be an interactive workshop, so come prepared to share your successes and failures.

PERFORMANCE BASED PAY

Eric Beck

Flat rate pay and old, industrial-aged compensation models reward the slackers and

punish the superstars. To reach full potential we have to take a new look at motivation and accountability. Join Eric and learn how to systematically motivate and retain great people. This session and workshop will show you how to structure your compensation plan and get the greatest value out of your largest single expense.

SCHEDULE FACILIT Y DESIGN All Wednesday and Thursday seminars are one hour.

WEDNESDAY REFURBISH & REMODEL: TURN YOUR OLD FACILITY INTO A NEW ONE! (PART 1 & 2) Greg Taylor & Scott Learned

It is often far more economical and practical to remodel or refurbish an existing building than to move and build a new facility. Remodeling doesn’t involve as many permits, financing is often easier, and there is no transaction cost that comes with physically moving. Many facilities are older, and what was state of the art, efficient, and attractive 15 or 30 years ago is not today. Worse, older equipment and facilities can compare unfavorably to newer competition. A tired and outdated building can be transformed by modern gates, new isolation panels, and replacing stainless steel cage banks with warmer and more attractive materials. Concrete or CMU block walls can be torn down and replaced with newer and better materials like glazed block, and small runs can be reconfigured into larger runs. The goal is to freshen and modernize your current facility so you don’t have to move to a new one.

CONSIDERING ARTIFICIAL GRASS (OUTDOOR, INDOOR, & ROOF TOP) Ken Karmie

The benefits (aesthetics safety, comfort, savings and increased profits) of artificial

grass can be significant. This session will discuss what you need to consider and understand (product, installation, maintenance, and related systems) to ensure success. Artificial grass done right is an asset you and your clients will enjoy for years to come. Learn and discuss how to do it right and keep it right.

* This seminar is also available on Thursday, 11 AM.

Both pros and cons for each of the flooring options, will be reviewed. Next you will learn about what the proper flooring substrate is and tips on making certain your flooring contractors do a professional job, including current concrete testing methods and what the results mean. Lastly we will discuss how to make your D.R.E.A.M. floor become a reality.

* This seminar is also available on Thursday, 9 AM.

CHOOSING YOUR D.R.E.A.M. FLOORYOUR QUESTIONS ANSWERED HERE! Jeff Adney

THURSDAY LUXURY BOARDING EQUIPMENT: WHERE DO I START? Ritch Batterton

How much will new equipment cost you? How much should you even spend? What questions should you ask potential equipment providers? Shopping for luxury boarding & grooming equipment can be a daunting task, but it’s important to note that your equipment is the part of the business that makes you money year after year. Ritch will cover all of this, as well as recent trends in animal health and wellness, and how equipment is being designed to promote the mental well-being of pets in boarding. By the time you walk away you’ll be armed with a list of questions you MUST ask before buying a single piece of boarding/grooming equipment.

HEALTH & BEHAVIOR All Wednesday and Thursday seminars are one hour.

WEDNESDAY COMMON MYTHS & MISCONCEPTIONS ABOUT SKIN, EARS & NAILS John Angus, DVM, ACVD

There is a plethora of information on how to treat pets’ dermatology conditions. Who’s correct? What’s effective? Dr. Angus will dispel the common myths and misconceptions and explain the basic medical science and proven approaches and treatments used by veterinarians.

IS THAT CONTAGIOUS? A GUIDE TO COMMON SKIN DISEASES John Angus, DVM, ACVD

Pets may be undergoing treatment for a skin condition while being boarded. Is the condition contagious to other animals? What about to people? Dr. Angus will discuss common skin ailments, if they are contagious, how they are transmitted and what can be

done to prevent transmission.

TRAINING TIPS FOR DAYCARE DOGS Jaime Van Wye

Not all dogs coming into our daycares are trained to our standards...or at all, for that matter. Join Jaime Van Wye, certified Master Dog Trainer, for simple training tips that can be taught to the dogs in your care. She will explain how to teach gate control, waits, name recalls, etc. These tips will make your daycare groups much more manageable for you and your staff!

ANIMAL MASSAGE THERAPY & HOLISTIC CARE Genete Bowen Petting an animal is a positive experience not only for humans, but for the animal as well. Massage therapy can turn that simple petting into an even more enjoyable bonding experience for the both of you. Massage also brings a variety of health benefits, can alert you to changes in your pet’s health and even PET BOARDING & DAYCARE

aid with handling an animal. Genete will cover massage therapy basics & some holistic remedies, along with their many uses for both in the home or for animal professionals.

* This seminar is also available on Thursday, 11 AM.

DOG BITES AND DOG FIGHTS IN AN OFF LEASH PLAY SETTING Robin Bennett

How common are fights between dogs in an off-leash play setting? That is entirely dependent on the screening of the dogs and the skill of the staff. In this session, you will learn how to minimize the risk of dog bites and fights in your off-leash play groups, know when to dismiss a dog from daycare before a fight occurs, and learn how to kick a dog out of the play group. If a fight does break out, you’ll also learn the tools to use to help break up a fight without injury and the steps to take after a fight happens.

* This seminar is also available on Thursday, 9 AM.

TUESDAY MONDAY

SCHEDULE SCHEDULE 3 PM

REGISTRATION OPENS

6–7 PM How To Compete and Succeed In Today’s Pet Care Industry Keynote Speaker: Walter Morris 8 AM REGISTRATION OPENS 9–11 AM Airborne Diseases Control In Pet Boarding Facilities — Annette Uda Design to Construction: Your New Pet Care Facility — Al & Suzanne Locker Staffing Your Facility: Not for the Faint of Heart — Jamie Migdal Off Leash and in Control — Jaime Van Wye

7–9 PM Opening Night Meet and Greet Cocktail Party Sponsored by: The Dog Gurus 11:30AM-1 PM Round

Sanitation Simplified — Chris Quinlan Animal First Aid and Disaster Response — Genete Bowen

Important Building Standards: Planning for Your Facility — Scott Learned 8–11 PM HEALTH TECHNOLOGY PROFESSIONAL

WEDNESDAY 8 AM

Table Discussion Luncheon

1–5 PM Safe & Fun Play Groups: Stand Out from Your Competition — Susan Briggs & Robin Bennett

PRODUCTS, INC CINCO DE MAYO PARTY

THURSDAY 8 AM

REGISTRATION OPENS

9-10 AM SESSION 1 Considering Artificial Grass — Ken Karmie Overcoming Top Reasons Employees Leave — Joanne Morris Animal Massage Therapy & Holistic Care — Genete Bowen Training Tips for Daycare Dogs — Jaime Van Wye 10 AM TRADE SHOW OPENS

11-12 PM SESSION 2 Refurbish & Remodel PART ONE — Greg Taylor & Scott Learned Pet Services Business Model of the Future — Susan Briggs Is That Contagious? A Guide to Common Skin Diseases — John Angus, DVM, ACVD Purrfect Cat Lodging — Suzanne Locker

12-1:45 PM Round Table Discussion Luncheon 2-3 PM SESSION 3 Refurbish & Remodel PART TWO — Greg Taylor & Scott Learned Dog Bites & Dog Fights in an Off Leash Play Setting — Robin Bennett Ten Steps to Significantly Increase Reservations Without Increasing Marketing — Laura Laaman Pet Loss Prevention for Pet Care Professionals — Annalisa Berns

3:30 PM SILENT AUCTION CLOSES 4:00 PM TRADE SHOW CLOSES 4-5 PM SESSION 4 Choosing Your D.R.E.A.M. Floor — Jeff Adney Building a Winning Company Culture — Andy Smit Common Myths & Misconceptions About Skin, Ears & Nails — John Angus, DVM, ACVD Leveraging Technology — Jamie Migdal

REGISTRATION OPENS

9-10 AM SESSION 5 Dog Bites and Dog Fights in an Off Leash Play Setting— Robin Bennett Ten Steps to Significantly Increase Reservations without Increasing Marketing— Laura Laaman Choosing Your D.R.E.A.M. Floor — Jeff Adney Performance Based Pay — Eric Beck 10 AM TRADE SHOW OPENS 11-12 PM SESSION 6 Considering Artificial Grass — Ken Karmie Animal Massage Therapy & Holistic Care — Genete Bowen Leveraging Technology — Jamie Migdal Plan Strategically For Growth In 2015 — Garret Tadlock 12-1:45 PM Round Table Discussion Luncheon 2-3 PM SESSION 7 Pet Services Business Model of the Future — Susan Briggs Purrfect Cat Lodging — Suzanne Locker Luxury Boarding Equipment: Where Do I Start? — Ritch Batterton How to Run Your Business Now to Maximize Future Sales Price — Teija Heikkila 3:30 PM SILENT AUCTION CLOSES 4:00 PM TRADE SHOW CLOSES

PET BOARDING & DAYCARE

SCHEDULE T UESDAY SEMINARS THE BEST DEAL!

GOLD PACKAGE

SILVER PACKAGE

TRADE SHOW SPECIAL

• Admission to educational sessions Monday through Thursday

• Wednesday and Thursday Trade Show

• Admission to ALL luncheons • Admission to Wednesday and Thursday Trade Show

$399

($554 VALUE)

BASIC DELUXE PACKAGE

• Admission to Wednesday and Thursday Trade Show

• NO TRADE SHOW ON MONDAY AND TUESDAY

$299

$15

($476 VALUE)

BASIC PACKAGE

• Admission to educational sessions Wednesday and Thursday • Admission to Wednesday and Thursday luncheons • Admission to Wednesday and Thursday Trade Show

• Admission to educational sessions Wednesday and Thursday

$269

$199

($326 VALUE)

• Admission to Wednesday and Thursday Trade Show

($248 VALUE)

(ONE-DAY TRADE SHOW: $10)

REGISTER ONLINE TODAY Prices listed are pre-registration prices. If you Register at the show, educational program prices WILL increase 20%

WWW.PBDEXPOWEST.COM

SCHEDULE

MARRIOTT LOS ANGELES BURBANK AIRPORT BURBANK , CA 2500 North Hollywood Way Burbank, CA 91505 (800) 840-6450 Room Rate – $159 Deadline for Special Room Rates:

April 4, 2015 Tell them you are with the “Pet Boarding & Daycare Expo West” for special rate!

PET BOARDING & DAYCARE

The host hotel for Pet Boarding & Daycare Expo West is the Los Angeles Marriot Burbank Airport, located near some of Southern California’s hottest attractions, including Warner Bros. Studios, Knott’s Berry Farm and the Hollywood Walk of Fame. Guest can enjoy meals at the Daily Grill in addition to a full-service business center, Media Lounge, valet parking and free shuttle to the Burbank Bob Hope Airport (BUR) and Universal Studios. The hotel also has a state-of-the-art fitness center, two outdoor pools and shaded cabanas surrounding fire pits for a peaceful evening under the California stars.

NEW FROM BARKLEIGHS! PRODUCTION GROWING GROWINGYOUR YOUROWN OWNDOGGIE DOGGIEDAYCARE DAYCARE

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PRODUCT NEWS bookings. The above screen shot demonstrates how client and pet information is retained in the database. KennelMate can also be integrated with your Web site to allow clients the convenience of marking bookings online. Starting at $240.00 for up to 25 pens, there are no monthly or annual fees. You may download a free trial from www.grensoft.com/ KennelMate/trial.php.

KennelMate

KennelMate is a program for managing boarding kennels with up to 200 pens. This program runs on Windows and is intuitive and user friendly. That means your staff will require no special training outside a basic understanding of Windows. Central to the program is a booking chart which identifies past and current boardings as well as future

Gator Kennels

At Gator Kennels, we think the kennel industry needs a facelift. Not only did we come up with kennels that look more inviting â&#x20AC;&#x201C; we created kennels that have features built-in to help with organization, cleaning and feeding. Simple features such as built in clip-board clips and kennel numbering are standard features on our kennels! A new addition to our kennel

systems is kennel storage! The locker-style storage takes up one corner of the kennel and has three shelves for treats, toys, food, and medication to be stored! This new feature is yet another way Gator Kennels is changing the animal boarding industry.

LennyPads Washable, Reusable Potty Pads

Visit our website to see what other people have to say about the Prima Bathing System.

PET BOARDING & DAYCARE

Goodbye disposable pads, newspapers, and towels. Hello, LennyPads! LennyPads are an environmentally friendly alternative to disposable potty pads and other absorbing materials. These ultraabsorbent pads are fully leak-proof with quick drying surfaces that can be used over and over. One reusable LennyPad can replace 100â&#x20AC;&#x2122;s of disposables, saving you tons of money. Make your dog

comfortable, your home clean, your wallet fuller, and start loving washable! LennyPads come in sizes varying from a small 13”x22” to a 48”x72” MonsterPad. For more information and to start saving today, visit LennyPads.com, email contact@lennypads.com, or call 865.368.8649.

PROVERBIAL WISDOM Some rich people are poor, and some poor people have great wealth! Proverbs 13:7 Living Bible

CALL (717) 691-3388 EXT. 210 TO PLACE A CLASSIFIED Rates: 25 words or less – $50 Each additional word – $2 each Classified ads must be prepaid. Call for issue deadlines. Agency discounts do not apply.

READER SERVICE CARD #10579