Kitchissippi Times | September 17, 2015

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Jeff Leiper

City Councillor Conseiller municipal

Your Community Newspaper Musicians, neighbours, business owners react to Westfest news PAGE 6

Someone is happy school has started PAGE 16

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September 17, 2015

Elaina Martin, founder and producer of Westfest, is looking for a new venue despite having called Westboro home for over a decade. Photo by Ted Simpson

Westboro Village BIA opts out of Westfest sponsorship

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By Craig Lord

In a unanimous decision, the Westboro BIA Board of Directors voted to utilize its opt-out clause in its twoyear contract agreement as the title sponsor of Westfest. The vote was held during a BIA board meeting in early July, as the positive feedback from the latest iteration of Westfest was still flowing in.

Elaina Martin, who has worked with the Westboro BIA to produce the event since its inception, says she was “very shocked” to hear the BIA wanted to end the relationship. “This was one of the most successful Westfests ever. The Board of Directors of the BIA just decided they wanted to do something different with their marketing budget,” says Martin.

The board and Martin recently renegotiated a two-year contract for Westfest in Westboro, with an opt-out clause included for both parties after the first year. The renegotiated contract meant a reduced festival sponsorship, down from $150,000 to $125,000, but still represented 65 per cent of the BIA’s annual budget. After year one, the Board of

Directors decided that amount was still too steep to pay for an ever-growing festival. Elaina Martin notes that nearly all of the money she receives from the BIA goes towards closing down the streets to have the party. Other sponsorships are required to pay for artists’ hotel rooms, stages, and other Westfest necessities. Continues on page 3

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