July August Chatter

Page 1

The Chamber

Chatter

Member News & Information July/August 2012

Providing Leadership and Opportunity for business

2012 Officers Scott Mayes, Chairman Comcast Spotlight

Timothy R. Jefferis, Chairman-Elect TD Bank

Chris Tolsdorf, Vice Chairman Tolsdorf Oil Lube Express

Rob Partridge, Secretary WC Area School District

Donna Urian, Treasurer Fischer Cunnane & Associates, Ltd.

Mike Brown, Past Chairman KMRD Partners, Inc

Board of Directors Mary Bigham WCDish.com

Bryan Brockson EDiS Construction & Development

Thomas Ciccarone Parkway Dry Cleaners

John J. Cunningham, IV Lamb McErlane PC

Ronald K. DellaVecchia DellaVecchia, Reilly, Smith & Boyd Funeral Home, Inc.

West Chester’s Iron Hill Twilight Criterium offers more racing, more family fun this year From start to finish the 8th Annual Iron Hill Twilight Criterium promises to be an unforgettable day of pro-bike racing excitement and family fun in downtown West Chester. Last year 20,000 fans lined the streets to cheer on professional bike racers as they battled for supremacy along the downtown streets. With numerous additions, this year’s event is expected to attract an even larger number of spectators. Giving the race added importance is its new position in the USACrits schedule – ninth in the series of 11 events,

Guy T. Dunn 1-800-905-GEEK / Geeks on Call

Mark Ernest Franklin Mint Federal Credit Union

making it one of the last opportunities for riders to protect or improve their standings before the final invitational. New events abound this year, perhaps the most noteworthy being the Rothman Institute Amateur Qualifiers, which will be taking place at Bayard Rustin High School in West Chester from 8:00 AM to about 3:00 PM on race day. This series of 9 criteriumstyle qualifying races will determine the field for the Amateur Men’s Final to be held later in the day in downtown West Chester. In addition to heats for the Cat 2, 3, 4 and 5 men, there are continued to page 18

Now’s the Time to Nominate

Thomas Gavin The Chester County Hospital

Liz Golding 1N Bank

Nicole Grebloskie Arthur Hall Insurance

Bruce Griffin YMCA – West Chester Area

Frank Jacquette Jacquette Consulting, Inc.

Mell Josephs Student Services, Inc. West Chester University

Jeannie McGinn McGinn Marketing Works

Arlene McGranaghan Daily Local News

Patrick McKenna, Esq. Gawthrop Greenwood, PC

Andrew McMenamin DNB First

Brian Miller Mars Drinks North America, LLC

Marisa Powell Pietro’s/Nonna’s Restaurants

www.greaterwestchester.com

Fall will be here before you know it bringing with it cooler temperatures, falling leaves and a great opportunity to honor members of the Greater West Chester Chamber as the 2012 Business or Business Person of the Year and the 2012 Volunteer of the Year. Have a deserving individual or company in mind who you would like to see the Chamber recognize? Now is the time to let us know. Members of the Chamber are invited to submit the name of an individual or business for each of these annual awards which will be presented at the Business and Volunteer of the Year Awards luncheon to be held October

15 at Penn Oaks Golf Club. The Business/Business Person of the Year Award is presented annually to a Chamber member in recognition of their outstanding achievement in the business community and the Greater West Chester community-atlarge. The recipient can be an individual or company. Factors to be considered include: • entrepreneurial spirit • community/public service • service to the Chamber • innovative approach in business • employee relations • other awards or recognition The Volunteer of the Year award continued to page 21



WELCOME NEW MEMBERS

Bean’s Bicycles

Timothy Off Heating & Air Conditioning

Mr. Sean Westby 319 W. Gay St. West Chester, PA 19380 610-719-4977 info@beansbikes.com www.beansbikes.com Sports Equipment & Apparel

Mr. Bruce Berry 835 Lincoln Ave., Unit A1 West Chester, PA 19380 610-701-9020; Fax 610-701-9030 bruceb@timothyoffheating.com www.timothyoffheating.com Heating/Air Conditioning

Birl Girl Designs

Timothy’s West Chester

Ms. Stefanie Heron Birl 309 W. Union Street West Chester, PA 19382 484-354-0797 stefanie@birlgirldesigns.com www.birlgirldesigns.com Artist

Mr. Timothy Dever 929 S. High Street West Chester, PA 19382 484-887-8771 tdever@timothyswestchester.com www.timothyswestchester.com Restaurant/Cafe

Custom Blends Franchise Services LLC

Universal Massage Arts

Mr. Mark Tucci 47 N. Port Royal Drive Hilton Head, SC 29928 843-290-9577 franchise@customblends.com www.customblends.com/franchise Cigars or Cigarettes

Mr. Jeffrey Myers 105 S. High St., 3B West Chester, PA 19382 484-437-2470 jeffrey.myers@rocketmail.com www.universalmassagearts.com Massage Therapy Service

Higher Ground Conferences

WAFFATOPIA

Ms. Theresa Linder 910 S. High St. West Chester, PA 19382 610-429-3050 highergroundconferences@gmail.com www.highergroundconferences.com Conference/Retreat/Reception Center

Ms. Andrea Polizzi 300 Sharpless St. West Chester, PA 19382 610-324-9060 dd_investments@comcast.net Food & Beverages

KPInterface, Inc. Mr. Brian Pickell 168 W. Ridge Pike, Ste. 214 Limerick, PA 19468 610-994-9800; Fax 610-994-9700 alesko@kpinterface.com www.kpinterface.com Computers/IT Services

ReworkWC, LLC Mr. Tom Hudzina 23 N. Walnut St. West Chester, PA 19382 484-266-0875 tom@reworkwc.com www.reworkwc.com Business Services

Strategies For Success Mr. Robert Stalbaum 50 Belmont Ave., Suite 1109 Bala Cynwyd, PA 19004 610-771-0600; Fax 610-771-0660 bstalbaum@aol.com www.strategiesus.com Management Consulting July/August 2012

Chamber Staff Mark J. Yoder President Dave Fairman Director of Membership Maggie O’Neill Office Operations Director Bethany Henry Member Services Coordinator Chamber of Commerce of Greater West Chester 119 North High Street West Chester, PA 19380 t: 610.696.4046 f: 610.696.9110 www.greaterwestchester.com

www.greaterwestchester.com

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The Greater West Chester Chamber of Commerce

“Quest for the Chamber Cup” Presented by:

Monday, August 27, 2012 Check-In: 11:00 am Lunch: 12:00 Hosted by:

125 Bolero Drive, Downingtown

Dinner Sponsor

Shotgun Start: 1:00 pm

Limited to 110 Golfers ~ Sponsorships Available Below ~ Celebrity Guest Mike Quick call 610-696-4046 or e-mail Mark@gwcc.org for details

“Play With the Pro Sponsor”

Corporate Sponsorships: $1,200 1 Golf Foursome ¼ Page ad in Chamber Chatter 1 Hole Sponsorship Logo on Event program and event signage

Lunch Sponsorship: $2,500 1 Golf Foursome (3) 1/4 Page ads in Chamber Chatter Represenative will address attendees Banner placement and Logo placement in all communications 1 Hole Sponsorship

Dinner: 6:00 pm

Prize Sponsor

Driving Range Sponsor

Longest Drive: $250 (one available) Tee sign at designated hole Recognition in program 1/8 page ad in Chamber Chatter

Closest to Pin: $250 (two available) Tee sign at designated hole Recognition in program 1/8 page ad in Chamber Chatter

Individual Golfer: $195 Golf, Lunch & Dinner

Hole Sponsorships: $125 Sponsorship signage on hole

Cart Sponsor

4

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Printing Sponsor

Birdie Ball Sponsor

Beer Sponsor

July/August 2012


A Vocabulary Matters By Steve Coscia Is it just me? Or do you also sense a prevailing bend towards mediocrity when it comes to business communication. While some people have adopted the use cryptic and abbreviated internet and IM jargon, that is not the subject of this column. I am specifically referring to a person’s spoken vocabulary. Some of my clients have asked me to tone down my vocabulary when I train their people. Mind you, these are mostly smart, college educated professionals whose primary role is to communicate with customers. Doesn’t a person’s word mastery affect their ability to communicate in a more clear, concise and comprehensive fashion? Isn’t this what companies should be striving for? When I have been asked to tone down my vocabulary, I typically respond with a tongue-in-cheek response about the free learning opportunity. I offer not to charge extra for expanding the vocabulary of their employees. Mostly, my humor is not well received. “They just won’t understand what you’re talking about if you use big words� these clients say. Sadly, in many operations, the vocabulary bar has been lowered to a fourth or fifth grade level. What a shame. In the midst of a clients request that I dumb down my subject matter, I insist that their people can and will rise to the challenge of learning new words. “Just let me do my stuff and let’s see what happens� I say. Definitions for words such as congruency and inculcate are provided during a seminar to ease attendee learning.

In today’s postmodern, politically correct society where anything goes and everything seems to OK – I am beginning to show my age. I am old fashioned enough to believe that he who masters words will also master language. And language is what enables people to engage, debate and build relationships. A few weeks ago, my wife bought me a little, 84 page book entitled, 100 Words every High School Student Should Know. It is published by the editors of the American Heritage Dictionaries. Knowing my affection for words, my wife thought that I would appreciate the content. Perhaps the most startling thing about this book was that I didn’t know 10% of the word definitions. I suppose that what comprises a high-school vocabulary is all relative. For me, it’s an opportunity to keep learning. Steve Coscia (steve@coscia.com) of Coscia Communications writes, speaks and consults about customer service. His books, tapes and television appearances have helped thousands of business professionals.

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July/August 2012


GOLF MEMBERSHIP WINNERS The Greater West Chester Chamber of Commerce has teamed up with Applecross Country Club to offer renewing members an opportunity to win a Casual Golf Membership at Talamore and Applecross Country Clubs. All current members are eligible to win during the month they renew their membership. The drawings will continue each month through December 2012. CONGRATULATIONS to the following businesses who were picked in a lottery drawing of Chamber businesses that renewed their memberships in April and May 2012: Mr. Carmen R. Battavio Battavio Plumbing Heating & Cooling

Mr. Anthony Marion Penn’s Table Restaurant

Mr. David Farrington Brickhouse Environmental

Mr. Brian Piper Piper Media Productions

Mr. Kevin Looby Capriotti’s Sandwich Shop

Dr. Jeffrey Penfil Preventive Dental Associates

Mr. Alvan Markle Cash Saver

Mr. Eric R. Miller, Sr. RCI Development Construction Company

Ms. Darcie Goldberg Chester County Art Association

Mr. John R. Geraldi Richard F. Sassa Insurance Agency, Inc.

Mrs. Karen H. Cavin The 5 Senses

Mr. David B. Morton Sir Speedy Printing Center

Mr. Walter M. Haly, III Great Valley Propane

Mr. Thomas Mann Taylor Rental

Mr. Brian Stephenson The Independence Group of Wells Fargo Advisors

Mr. Edwin Quinn TQ Consultants, LLC

Mr. Alan Burnside Land Rover Jaguar West Chester

Mr. Foster Good Verlo Mattress Factory Store of Gtr. Phila.

Mr. Mac Neilon Penn Office Products, Inc.

Colleen & Jon Zelznick West Chester Scoop

July/August 2012

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Entity Selection - The Foundation of a Business Entity Selection The Foundation of a Business When starting a new business, there are many decisions that have to be made. The obvious ones are related to attracting and servicing clients and customers. Without sales there is not a business. Funding is another area that may require significant attention in order to get a business up and running. Evaluation and selection of an operating entity has important legal, financial and tax considerations and should not be left for last. Like the foundation of a house, it will define the structure and operation of the business. There are specific laws which will define the tax treatment of the entity’s transactions. The proper entity choice is best done in consultation with your attorney and accountant. Your attorney can assist with any legal considerations and filings that need to occur. Your accountant can advise you on the tax effects and benefits of your entity choice. The initial investment in this professional advice will prevent unintended consequences. Common entity choices are; Sole proprietorship, general partnership, limited partnership, limited liability partnership, “C” corporation, “S” corporation and limited liability company. Each has benefits and limitations related to taxation, liability, transferability and permitted ownership. The correct choice depends on the facts and circumstances of your business. There are a series of steps that you can take to make sure that you select the entity that will provide the most benefit for you and any other business owners. Below is a general list of considerations that will help determine the choice of entity. • Ownership Will there be more than one owner? Will all owners work in the business? Will there be more than one class of ownership? Will any owners be other business entities? • Compensation and benefits How do you plan to compensate owners? How many employees do you expect to have and will they be full or part time? Will you need to obtain medical benefits? 8

www.greaterwestchester.com

By Kathy Wileczek What other benefits are important to you? • Financing and Investment Will all owners invest equally? Does the business plan to borrow money? Will any owners be personally responsi ble for borrowed money? Will there be any preferential distribu tions to some owners? • Operations What risks are associated with opera tion of the business Is insurance adequate insurance readily available Carefully choose the professionals you engage. Active experience and familiarity with small business entities is absolutely necessary. Tax laws are constantly changing. The person who has prepared your individual return may not be the best person to advise you. Be prepared to answer the questions. Kathy Wileczek, CPA (kwileczek@maillie.com) is with Maillie, Falconiero & Company, LLP. We are one of the leading regional accounting, tax and advisory firms in Southeastern Pennsylvania. Our client service philosophy has helped forge an excellent working relationship with our diverse client base.

July/August 2012


July/August 2012

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Creating a Compensation Administration Plan, Why Bother? By Peter R. Johnson of Peter R. Johnson & Company Virtually all the studies that have been conducted over the years to better understand the most important factors which lead to a high level of employee engagement place compensation on the lower rungs of the motivational ladder. While this may be true, that compensation may NOT be one of the most important pieces in the employee motivational puzzle, it certainly can be and is one of the most de-motivating factors. That’s why all employers, no matter how small, should have a plan that is simple, transparent and communicates clearly to employees that their compensation is fair, equable and competitive,

minimum, midpoint and maximum for each grade for both hourly and salaried positions. Below is an example of a simple base salary grid. Grade 1. 2. 3. 4.

Title President VP, Sales VP, HR Plant Mgr. Purch.Mgr. Account Mgr. Prod. Super

Minimum $270,000 $115,000

Midpoint $375,000 $160,000

$90,000$124,000

Maximum $480,000 $205,000

$160,000

$60,000$85,000$110,000

There are other ingredients beyond base compensation and these include such things as overtime policy, sales commission and bonus plans, management incentive compensation plans, stock appreciation rights, project bonuses, As we have indicated in other columns, the Position recognition and rewards programs, etc.. . . Description, (PD), is central to any Plan. The skills, eduWhile a good Compensation Administration Plan has cational qualifications and experience described in the PD many uses, among them pegging new hire rates, annual as well as the impact of the role’s performance on enter- performance and promotional increases and a rationale prise success serves to benchmark the position for ex- that your compensation decisions are fair and unbiased, it ternal market pricing as well as internal equity. The next most importantly communicates transparently that you step is to rank all your hourly and salaried positions for VALUE your employees and that it is clear to them that internal comparison as well as the external market. There your pay practices are fair, equable and market competitive. are many ways to do this, however, we believe the most Peter R. Johnson & Company is a West Chester based compensation direct, simple method is to compare your positions to consulting firm that provides total compensation plan design and prowage and salary survey data specific to your region and gram management. Our experienced staff of compensation consultants enables Peter R. Johnson & Company to provide plan design, industry. Once that’s done it is a simple task to set up a implementation support, and ongoing administrative services for all matrix with grades and a range which would include a phases of a client’s total compensation program. For more information on this topic, reach us at www.prjandco.com or 610-436-6114.

25 Most Hacked Passwords Unfortunately, too many people are still relying on “password” as the key to their login information, based on a new report. After it was discovered that more than six million LinkedIn passwords had been leaked as well as many at Last.fm and eHarmony, no one has stopped talking about password and passcode security. That’s actually a good thing because it’s an incredibly important topic that many Internet users don’t take seriously. Case in point, take a look at this new report from IT security consultant Mark Burnett. Self-described as someone who “loves writing about passwords,” Burnett has compiled a list of the “top 500 worst (aka most common) passwords” based on a variety of methods he has detailed on his blog. Here are the top 25, as extracted by antivirus solution 10

www.greaterwestchester.com

Courtesy of ZDNet provider ESET. Is yours one of them? If so, it’s safe to say you should consider changing it to something stronger immediately: 1. password 2. 123456 3. 12345678 4. 1234 5. qwerty 6. 12345 7. dragon 8. pu_ _y (omitted as profanity) 9. baseball 10. football 11.

letmein

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monkey

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abc123

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mustang

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michael

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shadow

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master

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jennifer

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111111

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2000

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jordan

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superman

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harley

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1234567

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Thank You to Our Renewing Members in April & May 2012 Our members are the foundation of our organization. To honor them we would like to congratulate and thank those who renewed their membership in April and May 2012. Thank you for your ongoing support of the Greater West Chester Chamber of Commerce.

Members between 30 years or more

3 - 9 years

DeStarr's Restaurant and Bar Chester County Opticians Visual Expansion Gallery Clompus, Reto and Halscheid Vision Associates

Pipers Way Celtic Imports Ryan's Pub Chester County Community Foundation TheraMar Group L.L.C. LTD Bookkeeping Rainer & Company RCI Development Construction Company Jester Family Chiropractic, P.C. David Rayburn / NYLife Securities LLC West Chester Soft Pretzel Factory Nicole J. Perefege, Attorney at Law Westtown School Penn's Table Restaurant The 5 Senses West Chester Film Festival Mauger & Co., Inc. Neumann University Stephen J. Devine, Esq. Premier Personal Training Dr. Deborah L. Kahn, D.M.D. flowers by the greenery Great Valley Propane Joya Boutique, Gifts...& Baby Too! Monarch Staffing, LLC NewDay Mortgage, LLC Anjum Irfan, M.D., Mind Body Institute of Ches. Co. The Water Guy West Chester Scoop Verizon Wireless Horace Mann Insurance Taylor Rental Pancoast & Clifford, Inc. Computer Systems Resource, Inc. Infiniti of West Chester The Honorable Kathi Cozzone Cuddle My Kids, Inc. Comcast Three Little Pigs Citadel Federal Credit Union Mainline Men's Custom Clothiers & Tuxedo Rental Timlyn Vaughan Photography Side Bar & Restaurant

Members between 20 - 29 years Mr. Alan F. Clark, CLU Mr. Tullio Falini Jr., CPA, MST Sir Speedy Printing Center Brandywine Picnic Park Cash Saver DellaVecchia, Reilly, Smith & Boyd Funeral Home, Inc. East Goshen Bible Church Battavio Plumbing Heating & Cooling Richard F. Sassa Insurance Agency, Inc. Harvey's Auto Repair Preventive Dental Associates

10 - 19 years Chester County Art Association Yerkes Associates, Inc. Penn Office Products, Inc. Roosevelt Dairy Trade, Inc. Carosella & Associates, P.C. Independence Blue Cross Strasburg Court Apartments ABC Paper & Chemical Co., Inc. Smaltz's Harley-Davidson, Inc. Iron Hill Brewery & Restaurant TQ Consultants, LLC Land Rover Jaguar West Chester The Spirit of Yoga DNB First PRI International, Inc. Brandywine Valley Insurance Group Molecular Targeting Technologies, Inc. Verlo Mattress Factory Store of Gtr. Phila. TD Bank Colborn and Associates B. Neil Gentry Excavating and Septic Ogorek & Company, Inc. Brickhouse Environmental Govan Consulting, LLC

continued to page 13 12

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July/August 2012


Renewing Members continued page 12

1 - 2 years UpRise Productions Schramm, Inc. Piper Media Productions Keller Williams Brandywine Valley Judge Mobile Wash Sheraton Great Valley Hotel The Independence Group of Wells Fargo Advisors KIVA TribeSound Productions Capriotti's Sandwich Shop BlueEdge Consulting, LLC Clear Sound JD Printwear Delightful Desserts & Culinary Creations Inc. Lara Ross Agency / State Farm Insurance

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Crossfit Explode Owner Wins Spot to Reebok Crossfit Games While Crossfit’s motto is Competing for the title TM “Forging Elite Fitness”, it is ‘Fittest on Earth” a sport for everyone. On sounds like a fairly an average weeknight at daunting undertaking, the Explode “box” ( a masbut that’s exactly what sive warehouse space outCrossfit Explode owner fitted only with boxes, Brian Quinlan is training balls, barbells, ropes, to do. rings, rowers, pullup bars Having earned a spot and tractor tires – no mirto the Mid-atlantic rors) you will find grandCrossfit Games regionals mothers and teenagers in Landover, MD in early working out side by side May, Quinlan placed an with elite college athletes. impressive 3rd, making And cheering each other him 1 of only 3 men conon – the trademark “infectinuing on to the Reebok tious comaraderie” of a Crossfit Games in Carson, CA this July. Brian Quinlan, owner of Crossfit Explode, at Crossfit Games Mid-Atlantic regionals crossfit gym. That comThere he will compete against 47 other athletes from raderie is sure to be in full effect come July 13th as around the world in a grueling 3-day test of overall fit- Explode members gather around flat screens all over West Chester and tune in to ESPN to cheer on their ness. If you’ve never heard of Crossfit, you may soon after coach. ESPN broadcasts the 2012 Reebok Crossfit Games live July 13-15. Called “one of the fastest-growing sports in America” by Forbes magazine, Crossfit gyms are springing up all over the world, including Crossfit Explode, which opened its 5000 square-foot facility in March of last year at 540 E. Union Street. After having been owner and Head Trainer at Real Fitness on Barnard Street since 2006, Quinlan decided to open a Crossfit affiliate within the Real Fitness gym in 2009, introducing its existing and new members to the intense but highly effective training that was instrumental in his success as an amateur boxer and colleTo try a Crossfit class for free just contact Brian giate all-star rugby player. Quinlan at BQ@CrossfitExplode.com. Suddenly, barbells were not just for power lifters, and rings were not just for gymnasts. And the most basic movements- lifting, pushing, pulling, jumping, running – were proving to be vastly more efficient at drastic fitness gains when done quickly, at high intensity, than the traditional “gym workout”. Often, the “Workout of the Day”, or “WOD”, is only 10 or 15 minutes long. Yet clients were dropping more weight, gaining more lean muscle and endurance than they ever had in years. When image counts. This got people’s attention, and by 2011, the “sport of fitness” was growing and the space allocated for Crossfit 610-296-8323 inside Real Fitness just couldn’t hold the growing numbriarphotography.com ber of class participants, so Quinlan moved Explode down the road to the Union Street location.

Briar photography

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July/August 2012


2012 Back to School Supply Drive 5HPHPEHU EDFN WR \RXU VFKRRO GD\V« Entering the classroom with your new backpack, sharpening a fresh pencil, and coloring with bright new crayons. Many of us take these memories for granted. Unfortunately there are children who will return to school in September with no pencils, crayons, or other tools necessary to succeed. The Chamber of Commerce of Greater West Chester asks you to help us make a difference for these children in the West Chester Area School District. The Chamber has partnered with Penn Office Products WR FUHDWH ´%DFN WR 6FKRROµ ER[HV IRU students in economically disadvantaged situations. The boxes will include supplies such as pencils, highlighters, rulers, scissors and folders. Each box is $10 and can be ordered by using the form below. Help us reach our JRDO RI ´EDFN WR VFKRROµ ER[HV. All boxes will be delivered to the school district administration office for distribution throughout the district. Thank you for helping us make a difference!

´%DFN WR 6FKRROµ 6XSSO\ 'ULYH 2UGHU )RUP DEADLINE FOR ORDERS IS FRIDAY, AUGUST 24, 2012 , ZRXOG OLNH WR RUGHU BBBB ´EDFN WR VFKRROµ ER[HV DW HDFK 7RWDO BBBBBBB

I would like to sponsor an item for the boxes. (ie. Provide 200 items such as pencils that can be imprinted with company logo. Please contact the Chamber by August 10th if you are interested in this option. Limited sponsorships available.) Name ______________________________________________________ Company ____________________________________________________

Return this form via fax to 610-696-9110 or contact the Chamber at 610-696-4046. Or mail to: 119 N. High St. West Chester, PA 19380

July/August 2012

Phone ______________________________________________________ Make checks payable to: Chamber of Commerce GWC American Express, Visa & MasterCard Accepted CC# _______________________________________________________ Name on card ________________________________________________ Expires ___________ CVV # __________ Total $___________ ($10 per box) (3-digit # on back, Amex 4-digit # on front)

Billing address street # and zipcode (ie: 321, 19380) ____________________

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Which To Choose? Google Apps for Business or Microsoft Office 365 By Rob Sparre, President of Dorset Connects Thanks to the recent proliferation hosted services, many small to mid-sized businesses are choosing to pare down their onsite technology infrastructure in favor of moving key systems into the “Cloud”. Along with a desire to reduce large capital expenditures in favor of more manageable operational costs, a cloud strategy is appealing for small businesses whom often outsource their current IT support to a third party provider. Moving key line of business applications, such as Email to a hosted provider, can enhance application uniformity, file access flexibility, and reduce technology support costs. The move to a cloud-based solution is a significant undertaking and should not be viewed as simply copying data to the cloud provider’s system. The way in which your staff accesses data will dramatically change; business owners must plan and account for, overcoming what can be a significant learning curve! At the request of our clients, Dorset Connects has investigated two differing cloud provider solutions: Google Apps for Business and Microsoft Office 365. We evaluated these two office tools themselves, along with their file storage, their consistency of formatting, how they work on mobile devices and in different Web browsers, and how much they cost. We have developed a white paper that provides an extensive, yet objective overview and comparison of these two offerings to assist chamber members with making the best possible choice.Below is the criteria we employed for the White Paper. On-line versus Off-line Access - The ability to work should an Internet connection be unavailable. Office Applications - Applications are the primary factor in selecting any office productivity suite--online or not. The word processor, spreadsheet, presentation, or other tools included in a suite must meet your needs or expectations. Document/File Compatibility - Since most businesses rely on Microsoft Office as their primary desktop productivity suite, the value of a rival platform such as Google Apps hinges on how compatible it is 16

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with Microsoft Office formatting conventions and file types. This is especially critical if users are opening or sharing documents created by outside entities such as clients and 3rd party vendors. Files and Storage - The cost of a Cloud service is greatly dependent on the amount of storage to be used. Careful consideration must be taken to account for not only current storage needs, but to accommodate future growth. Sharing and Collaboration - One of the key hurdles in any cloud solution is the ability to not only share files, but to control access to company data. Collaboration, while a nice feature, should not take precedence over file/folder security. Mobility and Web Browser Support - With many users now requiring access to data from their smartphones, iPads and other mobile devices, it is critical to measure which Cloud Service provides the best mobile integration. Reliability and Support - Because moving to the Cloud also means forfeiting control and management of the systems running your applications, the availability of those services and the ability to get a Live Support Representative quickly are essential factors to consider. Migration - Moving to the cloud requires the migration of data, both email and storage to a new system. Data and email migrations can be time consuming and must be planned thoroughly in advance. For instance, a company’s shared folder hierarchy and permissions often need to be retained in the new cloud environment. Pricing - Costs for a cloud migration are not limited to just the monthly service plan; they must include the time and efforts associated with the migration of the data, the training of the users and any lost productivity time due to having to overcome any learning curves. robert.sparre@dorsetconnects.com. Dorset Connects offers complete IT and telecommunication management solutions that take the hassles out of managing and maintaining your critical IT systems. We’ll customize a support plan that is tailored to your environment and exceeds your support expectations. www.dorsetconnects.com July/August 2012


Congratulations to our Education Foundation Award Recipients Alia Hymes ~ Henderson High School Vincent Paolizzi ~ West Chester East High School Matthew Elinsky ~ Bayard Rustin High School Tia Iezzi ~ Henderson High School Michael Kozak ~ West Chester East High School Erica Ricciardi ~ Bayard Rustin High School

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West Chester Iron Hill Twilight Criterium continued page 1 races for Cat 3/4 women, masters men (35+, 45+, 55+) and juniors (10 to 14, 15 to 18). Once again the children will kick off the evening’s program of races with a race of their own: the West Chester Dental Arts Kids’ Race, which continues to grow in popularity. Hundreds of children between the ages of 3 to 10 will discover the fun of cycling as they peddle their two- and three-wheel bikes with all their might as family and friends cheer them on. Then the serious racing begins! With its tight turns and straight-aways, racing on the streets of historic downtown West Chester challenges even the best riders. The Iron Hill Criterium Amateur Men's Final, for intermediate and advanced USCF riders, begins at 6:00 PM, starting and finishing, as all the subsequent races will do, near the Iron Hill Brewery & Restaurant at the intersections of Gay and High Streets. Next up, at 6:45, is the Iron Hill Women’s Pro/Am Criterium, featuring the top professional women riders from all over the USA. Closing out the day at 7:45 is the marquee event, the Iron Hill Twilight Criterium, where professional riders will battle it out in a dramatic bid to improve their USACrits standings. Following shortly thereafter is the awards ceremony. Leading up to the bike racing will be a full slate of family-friendly activities. • The popular Kinetic Physical Therapy Community Festival, with its food stands, business bazaar and numerous other attractions, will be returning to its traditional location on High Street between Market and Gay Streets. • The Fifth Annual Market Street Block Party will find children having their faces painted and creating their own masterpieces in chalk on Market Street as adults enjoy great food, live music, and the party-like ambiance of the event. • The Kids’ Zone will offer an excess of fun activities with a number of new additions joining a long list of favorites including a special attraction from Disney Productions and AAA. • The totally insane BMX Stunt Team will make their first appearance at the Iron Hill Twilight Criterium with performances throughout the day. Prepare to be amazed with their spectacular displays of crazy bicycle stunt riding and trickery, as they spin through the air, dance on their front tires and do death-defying 180s and more. • Sunday offers one final event. For those who enjoy 18

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road cycling with friends and family there will be a series of community bike tours for all ages, interests and levels of ability. A total of seven rides will be offered that visit historic sites, wine vineyards, small towns, Quaker landmarks, not to mention Dick Sabo’s Hill Hell Tour for those who dare. There will also be several opportunities to win prizes this year: • The lucky winner of the Bike Bingo Sweepstakes will become the proud owner of a Big-Screen TV courtesy of Best Buy. Playing is as simple as it is fun and requires nothing more than a free game card available at any participating West Chester merchant. Visiting each of the participating stores fills in another Bingo box while awarding valuable extra-bonus discount coupons from each retailer. One lucky winner will be drawn from all the completed game cards that have been deposited at the Greater West Chester Chamber of Commerce booth in the Kinetic Physical Therapy Community Festival on High Street before 7 PM on Race Day. • Four bikes will be given away courtesy of Bean’s Bicycles of West Chester: two Scott Matrix adult bikes (for those 17 or older), plus two light-weight kid’s bikes by Giant for a boy and a girl up to 10 years old. Adults can pick up entry forms at Tolsdorf Oil Lube Express, Iron Hill Brewery & Restaurant in West Chester, or at any of the Kinetic Physical Therapy Center locations. Entry forms to win one of the kid’s bikes can be picked up at the YMCA of the Brandywine Valley-West Chester Branch or the Oscar Lasko Youth Program Center in West Chester. Entry forms are also available online at the race’ s official website. Complete details of all the day’s events are on the web at www.IronHillTwilightCriterium.com. Schedule of events: Saturday, July 7 8:00 AM Rothman Institute Amateur Qualifiers Bayard Rustin High School 1100 Shiloh Rd. West Chester 3:45 PM - 4:45 PM West Chester Dental Arts Kids’ Race Registration (West Gay Street between Church and Darlington Streets) continued to page 19 July/August 2012


West Chester Iron Hill Twilight Criterium continued page 18 4:00 PM Kinetic Physical Therapy Community Festival (High Street between Market and Gay Streets)

6:45 PM Pro-Am Women's Criterium (Start/Finish Line: Corner of Gay and High Streets)

Kids’ Zone (Gay Street between High and Walnut Streets)

7:45 PM Pro Men's Criterium (Start/Finish Line: Corner of Gay and High Streets)

Market Street Block Party (Market Street between Church and Darlington Streets) 5:00 PM West Chester Dental Arts Kids’ Race (Market and Walnut Streets) 6:00 PM Amateur Men's Criterium (Start/Finish Line: Corner of Gay and High Streets)

July/August 2012

Sunday, July 8 11:00 AM West Chester Cycling Tours (Hoopes Park) The Iron Hill Twilight Criterium is presented by the West Chester Cycling Classic, a subsidiary of the Greater West Chester Chamber of Commerce and is part of the USACrits Championship Series.

www.greaterwestchester.com

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We Mean Business.

Gawthrop Greenwood, PC Attorneys at Law

Call 610.696.8225 or visit us www.gawthrop.com

Business Law Banking & Finance Maritime Law Commercial Litigation

Legal services for businesses, governmental entities and individuals. 17 E. Gay Street Suite 100 P.O. Box 562 West Chester, PA 19381-0562 Phone: 610.696.8225 Fax: 610.344.0922 www.gawthrop.com 20

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July/August 2012


Now’s the Time to Nominate continued page 1 honors a member who has given exemplary and ongoing service to the Chamber as well as to the Greater West Chester community. In 2011, the Chamber honored Parkway Cleaners as its Business of the Year for its accomplishments and its longtime commitment to the West Chester community. Photographer, David Kimball of Briar Photography received the Volunteer of the Year Award in 2011 for his ongoing efforts on behalf of the Chamber and the community-at-large. Deadline for nominations is August 15, 2012. Please include your name, name of the person/company you are nominating and any information supporting the above criteria and send to: Greater West Chester Chamber of Commerce Attn: Mark Yoder, President 119 N. High St. West Chester, PA 19380 Email: mark@gwcc.org Fax: 610-696-9110

Addd some som me color color o r to to yo yyour o day our dy with flowers. flow l wers e s.

July/August 2012

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Style and Class in Downtown West Chester By Daniel Price Rich, but affordable. That is the feeling one gets when they walk into Main Line Men's Custom Clothiers in downtown West Chester. Rich in that the style is timeless, the material is top notch, and the service is extraordinary. Owner Larry Albert has 30+ years in the clothing business and is a throwback to your old fashion haberdasher. Larry is able to cut a deal as easy as he's able to cut cloth. He takes pride in our clothing because it represents us, it speaks to our mood of the day, our tasks at hand, and our personality as a whole. This is something Larry has understood during his time in retail. Whether that is a custom suit for an attorney, or a linen suit for a summer cocktail party, the knowledge behind each style has a particular match to a person and occasion. In the success of business or life, a man always must be prepared with a uniform of style. Main Line Men’s moved to West Chester almost 4 years ago. Originally on Gay Street, it made a move over to West Market which allowed more room for the custom fitting operation and tuxedo rental. After spending

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2 years in King of Prussia Mall, Larry saw that many of his customers were coming from this area, and decided to make a move and couldn’t be happier. When asked why he moved here Larry told me "I love West Chester's small town feel. It's a small American gem where I look to provide timeless American fashion". It's that sort of hometown and local Larry and Dan at Up on quality that we want when we the Roof 2012 purchase anything. Especially something we put on our body on a daily basis. Larry currently is offering up to 50% off spring and summertime clothing with additional 15% for "preferred customers" (aka...just sign up for his email listing) Main Line Men’s Custom Clothiers 129 W. Market Street, West Chester http://www.mainlinecustomclothiers.com/ 484-905-7098

July/August 2012


May & June Events

Rothwell Document Solutions

Rothwell Document Solutions

Social Media Semiar

John Yoder, Blue Rocks game

Swope Lees Commercial Real Estate

July/August 2012

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/ƚ͛Ɛ ƚŚĂƚ ƚŝŵĞ ŽĨ ƚŚĞ LJĞĂƌ ĂŐĂŝŶʹ time for the release of the: 2012-2013 Membership Directory Hosted by:

Fred Beans Ford Lincoln of West Chester

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1155 West Chester Pike, West Chester Thursday, August9 5:30pmͶ7:30pm Free for members; $10 for general

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Membership Luncheon ͞DĞ ŝŶ Ă DŝŶƵƚĞ͟

2012 Quest for the Chamber Cup Sponsored by:

ŽŶ͛ƚ ŵŝƐƐ ŽƵƚ ŽŶ LJŽƵƌ ŽƉƉŽƌƚƵŶŝƚLJ ƚŽ ŐŝǀĞ Ă ϲϬ second commercial about what YOU do to fellow Chamber members. This is a fun and interactive lunch all about YOU!

Monday, August 27

Hosted at:

Checkʹ In: 11:00am Lunch: 12:00pm Shotgun Start: 1:00pm Dinner: 6:00pm Limited to 110 Golfersʹ Sponsorships availableͶGolfing Starting at $195

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Festival Shopping Center 460 W. Lincoln Highway, Exton Tuesday, August 14 11:45amͶ1:00pm $25 for members; $35 for non-members

July/August 2012

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Chamber Hires New “Director of Membership” Dave Fairman ran Fairman’s Skate shop in downtown West Chester for 24 years, but now he has a new gig as the Greater West Chester Chamber of Commerce Director of Membership. “I’ve experienced how the chamber can help as a business owner,” Fairman said. “The connections I built helped move my business forward. As the director of membership I will be primarily charged with engaging current members and using the benefits of the chamber to attract new members.” Fairman also said that he’ll wear a lot of hats at this job, but his primary focus will be on building relationships in the community. “It’s called the ‘Greater West Chester Chamber,’” Fairman said. “We want to make sure we help people that don’t just live in the borough. We need to find out from all our members what their expectations are.” Fairman added, “My strongest attributes are my abilities to connect and relate to business owners. I understand their needs because I’ve been there myself.” According to Fairman, he had been looking for an opportunity to take a step back from the skate shop when the position opened up at the chamber.

By Jake Speicher, West Chester Patch “It really came together organically,” Fairman said. “It was a great opportunity, and it came around at a good time when I was considering moving on.” For now though Fairman is happy and proud to be working for the chamber. “I knew what I was getting myself into when I signed up for the job, and I am ready for it,” Fairman said. “I couldn’t be happier.” Fairman added, “I’ve been involved with chamber for about three decades now. It’s a terrific organization, and I am proud to be a part of it.” “I just hope to make a positive impact,” Fairman said.

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The Area’s ONLY Choice for Physical Therapy...

www.kineticptpa.com 26

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July/August 2012


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The Chamber Chatter is a bi-monthly publication with a circulation of 1100. It is free to members of the Chamber. Editorial Content and advertising is limited to Chamber members. Editorial coverage does not imply or indicate Chamber endorsement of members business, product or services.

105 South High Street West Chester, PA 19382 610-430-1320

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Jan/Feb 2012

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