Ulster Grocer May 2022 by Helen Wright

Being there for our

COMMUNITY is what we’re about

www.spar-ni.co.uk

N O. 1 M AG A Z I N E F O R T H E LO C A L G R O C E R Y S E C TO R

GROCER

MAY 2022

ULSTER

50 years at the heart of the Northern Ireland food industry

LIVELY IFEX MARKS WELCOME RETURN OF FACE-TO-FACE EVENTS

rganisers of IFEX 2022 are reporting ‘overwhelmingly positive feedback’ from the 150 exhibitors and 6,000 visitors attending the show. Held in the Titanic Exhibition Centre, Belfast over March 2931, the exhibition represented a welcome return to business as normal as one of the first trade exhibitions to reopen in Northern Ireland after the pandemic. “After several years of uncertainty and postponements and at a time when our industry is experiencing unprecedented challenges, IFEX has provided a much-needed opportunity for the sector to meet face to face and look to the future,” said Toby Wand, owner and IFEX event director. “In the build up to the sold-out event, the signs were very positive, and we are thrilled to hear exhibitors are reporting major deals have been done.” Among exhibitors from the foodservice, hospitality, catering and retail sectors was Henderson Foodservice. Mark StuartMaunder, business development director, said: “Very, very good show, great to connect with both customers and suppliers. It’s

Agriculture Minister Edwin Poots, NI Chef of the Year Lauma Jurkjane, and Sean Owens, Salon Culinaire director at IFEX.

great to be back. See you at IFEX 2024.” Alongside live chef competitions, the event featured IFEX Innovation Awards, with Best Food & Drink Product awarded to Highball Cocktails (Drink No Low); Best in Equipment, Design & Technology jointly to Stephens Catering Equipment (Falcon Fryer Angel) and Pudu Robotics; and People’s Choice jointly to Indulgent Drinks (Yellaman Honeycomb Vodka Liqueur) and Elis (Fusion). Over the three days of the show, FareShare NI collected over 2,000 kg of surplus food, enough for the charity to provide almost 5,000 meals for vulnerable people across Northern Ireland. IFEX will return in early March 2024.

15-24

TRADE & CONSUMERS UNDER PRESSURE AMID 7% INFLATION

ood, fuel and energy costs are continuing to rise in the UK, with inflation hitting 7% and food inflation 5.9% in the latest figures published last month by the Office for National Statistics (ONS). Representing the highest rate of inflation in 30 years, forecasts suggest it may continue to climb, with Russia’s invasion of Ukraine disrupting global supply chains. “Households around the UK will be feeling the pinch as the cost of living continues to rise,” said Helen Dickinson, chief executive of the British Retail Consortium. “Retailers are trying to help consumers by expanding their value ranges and doing all they can to keep the price of essentials down. “Consumer confidence has fallen significantly in recent months, as worries around personal finances rise. Households face a plethora of rising costs, with higher inflation to come as the increase in the energy price cap pushes up April’s figures. Retailers are not exempt from these pressures, as the costs of transport, energy, raw materials and staff wages all continue to rise.” Ulster Farmers’ Union (UFU) said many local farmers are being hit hard by soaring production costs. Pat McKay, UFU beef and lamb chair, said: “Our beef and sheep farmers are extremely on edge about the way things are going with crippling production costs reaching levels never seen before – it’s completely unsustainable. Everyone is uptight about whether or not they’ll still be in business by the end of the season.” Since spring 2021, CAN fertiliser has increased by approximately £700/ton, beef finishing rations by £80/ ton and breeding sheep rations by £100/ton. Red diesel has also risen by £0.54/L.

32-37

38-45

GROCER ULSTER

MARKETING AWARDS 2022

FUTURE HIGH STREETS SUMMIT: LOCAL, REGIONAL & NATIONAL GOVERNMENT ALL NEED TO PUSH TOGETHER IN ONE DIRECTION TO BREATHE LIFE BACK INTO NORTHERN IRELAND’S HIGH STREETS

ULSTER GROCER MARKETING AWARDS: UNVEILING THE SHORTLIST FOR THE 34TH ANNUAL AWARDS, SET TO BE HELD DURING THE GROCERYAID GROCERS’ BALL AT THE CULLODEN ON MAY 27

DAIRY & ICE-CREAM: WITH TEMPERATURES RISING, OUR ANNUAL ROUND UP OF THE LATEST MARKETING & NPD ACTIVITY IN ONE OF GROCERY’S MOST POPULAR CATEGORIES IS WELL TIMED

BBQ & SUMMER DRINKS: REFRESHING DRINKS NPD TO SEE YOU THROUGH SUMMER 2022, ALONGSIDE A PROFILE OF LOCAL PRODUCER SCOTTS CRISPY ONIONS TO MARK ITS 10TH BIRTHDAY

email: info@ulstergrocer.com Volume 57 Number 5 MAY 2022 Editor: Alyson Magee E: a.magee@independentmagazinesni.co.uk Tel: 028 9026 4175 Contributors: Michele Shirlow, Sam Butler Sales Executive: Judith Martin E: j.martin@mediahuis.co.uk Tel: 028 9055 4260 Art Editor: Helen Wright Ulster Grocer c/o Mediahuis UK Limited Belfast Telegraph House 33 Clarendon Road Clarendon Dock Belfast BT1 3BG www.belfasttelegraph.co.uk/business/ ulstergrocer/ @ulstergrocer www.facebook.com/ulstergrocer

Subscriptions: £27.50 per annum £37.50 per annum (outside UK) Designed & Produced by: Mediahuis UK Limited Tel: 028 9026 4000 Printed by: W&G Baird, Antrim Tel: 028 9446 3911

www.ulstergrocer.com

EDITORIAL COMMENT

BALMORAL & GROCERS’ BALL TO LOOK FORWARD TO IN MAY Judith Martin and Alyson Magee on the Ulster Grocer stand at IFEX 2022.

elcome to the May edition of Ulster Grocer. May looks set to be a busy month. Only days after you should receive this edition, Northern Ireland is heading to the polls. Use your vote and use it wisely – vote for hope and not through fear. While the outcome of the election may be uncertain at this time, May will see two events to look forward to with the Balmoral Show over the 11th to 14th and the GroceryAid Grocers’ Ball featuring the Ulster Grocer Marketing Awards on the 27th. We’re looking forward to seeing a few familiar and new faces at both events, having enjoyed catching up with many of you at IFEX. After several years of sitting in a corner of my house starring at a screen, it was very exciting to be back out in the thick of it again. Ahead of our big winner reveal at the Grocers’ Ball, this month’s edition features the eagerly awaited shortlist for this year’s Ulster Grocer Marketing Awards. Thanks again to our judges Barry Quinn, Riki Neill and John D’Arcy, and congratulations to all making the shortlist. Also in this month’s edition, we have

strong features on Dairy & Ice Cream and BBQ & Summer Drinks. At time of writing, it’s definitely ice cream, BBQ and summer drinks weather; let’s hope it keeps up. Profiles this month include Scotts Crispy Onions, a local business which started out as a side line 10 years ago and has grown into a thriving brand. I must confess, I picked up a packet at IFEX and while tasting the product with the intention of adding it to a meal, I just scoffed it all. Not a proud moment, but it tasted that good. Also profiled this month is Clarke’s SPAR Twin Spires, a fantastic new store on the Falls Road which suffered a few setbacks in the week of its opening but is forging ahead to bring a new offer to its local community. Coverage of Retail NI’s Future High Streets Summit is featured on p7, and the annual barometer of food inflation - the Ulster Fry Index – on p6. Enjoy,

Ulster Grocer is a part of the Independent Press Standards Organisation (IPSO). If you believe you have been unfairly treated, you can contact IPSO in writing via its website for guidance on what to do. The service is free. IPSO can then advise on whether it’s likely you have grounds for a complaint and what to do about it. The normal procedure is for the complainant to then contact the publication’s editor directly. If no agreement is reached, the complainant can go back to IPSO to look for an adjudication, or for it to take over the complaint. Full details are available at www.ipso.co.uk. Alternatively, email complaints@ipso. co.uk, or inquiries@ipso.co.uk, or telephone 0300 123 2220, or the out-of-hours emergency number: 07659 152 656. Or write to: IPSO, c/o Halton House, 20-23 Holborn, London EC1N 2JD.

NEWS

NI START-UPS ENCOURAGED TO COMPETE FOR €300,000 SEEDCORN FUNDING

FOREST FEAST ACQUIRES PORTAFERRY’S JUST LIVE A LITTLE GRANOLA

ioneering snack manufacturer Kestrel Foods has acquired the Just Live a Little granola brand founded in 2012 by David and Jill Crawford, who began making and selling artisan granola at local markets. The brand will join Kestrel Food’s award-winning portfolio of Forest Feast, ACTI-SNACK and private label lines and continue its growth within the plantbased arena. The granolas have become a firm favourite in homes, hotels and cafes across the country, with listings in Waitrose, Ocado, Tesco NI and many fine food retailers. The range includes healthier non-HFSS granola including whole almond, low sugar coconut and chia, and bramley apple and cinnamon lines. Over the last 24 years, Kestrel Foods has seen impressive and consistent annual sales growth, continuously adapting to changing markets, and pioneering new products, processes, and technology. The business has recently invested £2.8m in its world class manufacturing facility, which now employs 80 people at its headquarters in Portadown, Co Armagh.

Shane O’Hanlon, funding for growth manager, InterTradeIreland, and Anthony Farrell, owner, Cocktail Keg Company.

I Jill and David Crawford, founders of Just Live a Little Granola, and Michael Hall, managing director of Forest Feast.

“The acquisition of the Just Live a Little brand is aligned to our ambition of creating an innovative snacking and granola business with a strong portfolio of brands, brilliant products, and world class capability,” said Michael Hall, owner and managing director of Kestrel Foods. “We are delighted to have the opportunity to build on the legacy of the Just Live a Little brand for wholesome artisan granola and snacks.” Kestrel Foods’ flagship brand, Forest Feast, has fared well throughout the pandemic with retail sales up 26% year on year. Recently launched ranges include slow roasted and seasoned nuts, Belgian chocolate coated nuts and chocolate coated dried fruit.

RED DIESEL RESTRICTIONS BRANDED A ‘TAX ON FOOD’ BY NIFDA

of environmental ew rules restricting the impact between red use of red diesel will lead or white diesel, and to significantly increased in the absence of costs for chilled and frozen commercially viable transport, with no additional alternatives for environmental benefit, refrigeration this move according to the Northern amounts to a tax on Ireland Food and Drink food. Association (NIFDA). “The food supply Restrictions around the chain is not in a normal use of rebated diesel and position at present and biofuels came into force the whole supply chain on April 1, with farmers is struggling to keep a awarded a number of lastMichael Bell, executive director, lid on prices. Further minute exemptions. Northern Ireland Food and Drink taxing food distribution “This is not about the Association. in this way at this time government making the could have serious consequences not just food supply chain more sustainable,” for businesses here, but for consumers said Michael Bell, executive director, too.” NIFDA. “There is no difference in terms

nnovative start-up and early-stage companies from across Northern Ireland are being called on to enter Ireland’s biggest investor readiness competition. The InterTradeIreland Seedcorn Investor Readiness competition, which has a top prize of €100,000, gives companies the opportunity to become investor ready with expert feedback on business plans and pitches as well as increased exposure to investors. The largest business competition of its kind on the island of Ireland, Seedcorn boasts an overall prize fund of €300,000. For the second consecutive year, a €20,000 prize is also up for grabs for best investment proposal from a company operating in the low carbon/green sector. “We are hosting a series of free information sharing sessions in the coming weeks to help companies with their entries, and I would urge innovative start-up and early-stage companies to enter and embrace the opportunities that Seedcorn can provide,” said Shane O’Hanlon, funding for growth manager at InterTradeIreland. In 2021, Belfast-based Cocktail Keg Company was named Best New Start for the Northern Ireland region, collecting a €20,000 cash prize. Anthony Farrell, owner and cofounder of Cocktail Keg Company, said: “Winning the NI Best New Start company award was an important milestone for us, and the prize money has facilitated further investment in infrastructure, training and marketing. “But beyond the cash prize, it was the guidance from experts along the way that really proved invaluable in improving our investor readiness as we continue to grow.” Entries close at 1pm on May 27, 2022. For further information, visit www.intertradeireland.com/seedcorn. 5

NEWS

ULSTER FRY INDEX REFLECTS INFLATION CRISIS WITH WORST TO COME

orthern Ireland households are facing their biggest fall in disposable income since the 1950s, with food, fuel, and energy prices set to continue rising, was the forecast at Ulster Bank’s annual agrifood briefing. Held ahead of the Balmoral Show, the Belfast event included the launch of the Bank’s Ulster Fry Index 2022, indicating an overall year-on-year price hike of 6.4% for a cooked breakfast*. Cost increases for individual components of the Index, the Bank’s benchmark for food inflation, ranged from 1% for bacon to 16.7% for milk. Three years ago, the Index was sitting at only 0.9%, said Ulster Bank Chief Economist Northern Ireland Richard Ramsey, but it’s now at its highest level since 2014 and has risen by 29% since the 2008 recession. Positives include the recovery of food and drink sector output to pre-pandemic levels, while trade between Northern Ireland and the Republic of Ireland has been boosted after Brexit. However, with the cost-of-living crisis and skills shortage in the sector now exacerbated by further global supply chain issues after Russia invaded Ukraine, the squeeze on household budgets will only get worse, said Ramsay. The tax burden will be at its highest since the 1940s, inflation is forecast to hit 9% and the Ulster Fry Index is expected to experience double-digit inflation over the next 12 months. “The fact that we are now in a new cost-of-living crisis means that creating understanding of price rises and cost pressures and where they are coming from is essential,” he said. “What the Ulster Fry Index is telling us is that the prices of everyday items like milk and bread are rising really strongly at a time whenever households are also having to contend with big rises in their household energy bills.” Ramsay said stockpiling at the start of the pandemic had proved unnecessary, with the grocery supply chain working hard to keep shelves stocked. “Today, two years on, though, a new and worrying food crisis is on the cards for different reasons,” he said. 6

Mark Crimmins, regional managing director, Ulster Bank NI; Rhonda Geary, operations director, RUAS; Cormac McKervey, senior agricultural manager, Ulster Bank; and Richard Ramsey, chief economist, Ulster Bank NI.

“Russia and Ukraine are two of the most important producers and exporters of agricultural commodities in the world. “Overall, the two countries export one in eight of all calories traded worldwide. What Saudi Arabia is to oil, Ukraine and Russia are to cereal crops. And don’t forget that cereal crops aren’t just a direct source of food, they are also a major indirect source of food in that they are fed to the livestock that we then consume. “Food supply problems will further fuel economic nationalism due to the scramble for food security, meaning the further unwinding of globalisation, or deglobalisation. Indeed, such is the concern about the supply of food that countries are now hoarding and stockpiling by banning exports.” Offering a farming perspective at the agri-food briefing was Ulster Bank Senior Agriculture Manager Cormac McKervey. While input costs are rising at an alarming pace and farmgate prices are high, margins remain static or lower than last year, making cashflow the single biggest issue for the sector, said McKervey. Beef and lamb returns have been strong and poultry less exposed to market pressures, but the situation for the pig sector has been “brutal”, he said. “Pig farmers are facing the most significant

impact with input costs rocketing and the price for pork falling throughout the year.” Milk pricing has been high, reaching 40p/litre, but with little improvement on margin. McKervey said the green agenda has now become a standard component of every finance agreement, a message reinforced by Ulster Bank Head of Northern Ireland Mark Crimmins. “The agri-food sector is a key pillar of the Northern Ireland economy, and we remain strongly committed to supporting it through the many challenges it currently faces,” said Crimmins. “In particular, we want to work in partnership with the sector to tackle climate change and provide the tools and expertise agri-businesses need to fulfil their green ambitions. “As a leading financier of renewable energy projects, we have recently launched two new green propositions including green loans and green asset finance options for qualifying SMEs. “All of our business managers now undergo specialist climate training and are now fully equipped to assist customers, including those in the agrisector, on their sustainability journey.” *Prices taken from the ONS Retail Price Index for the year to the end of February 2022

NEWS

COLLABORATION & COHESION KEY TO REGENERATING HIGH STREETS

Glyn Roberts, chief executive, and Helen Wall, vice-president, Retail NI, with Conor Burns MP, Minister of State for Northern Ireland; and Julie Galbraith, head of real estate in Northern Ireland at DWF Law.

ocal, regional and national government all need to push together in one direction to breathe life back into Northern Ireland’s high streets, heard delegates at the Retail NI Future High Streets Summit in Belfast. The in-person conference promoted a new vision for high streets post-pandemic and discussed how local, regional and national governments can deliver real change for local towns and cities. Five ministers from across the UK and Ireland addressed the Summit held in Titanic Belfast on March 30, outlining their vision for the regeneration and transformation of high streets. Tánaiste Leo Varadkar TD, NIO Minister of State Conor Burns MP, Shadow Levelling Up Minister Alex Norris MP, Agriculture Minister Edwin Poots and Communities Minister Deirdre Hargey all addressed the conference. Hosted by broadcaster Tara Mills, the Summit also considered key strategic documents including the work of the newly formed High Street Task Force. Praising the resilience of retailers and their ability to innovate in the pandemic, Varadkar said the future of retail is hybrid, with both brick-and-mortar and online sales crucial to high street regeneration. He said small government initiatives can make a big difference, such as a pandemic scheme in the Republic of Ireland supporting 500 retailers in

development of online sales. The Tánaiste also highlighted crossborder collaboration as vital, with a focus on improving infrastructure links. “Now as we emerge from the pandemic and rebuild, this conference has been a really good opportunity to share our experiences and find ways to work more closely together for a strong, prosperous all-island economy,” he said. Burns spoke about the UK government’s vision for the high streets of Northern Ireland, and how Levelling Up funding will help regenerate high streets, with £49m already being invested in innovative projects across Northern Ireland. “Northern Ireland high streets have enormous potential, great produce and wonderful customer service,” said Burns. “It is that personal touch and connection which brings people back into shops again and again.” NI should strive to close its productivity gap to the UK average by 2030, said Burns, and great opportunity exists to increase global exports of local food and drink. Norris spoke on the UK government’s recent White Paper and how levelling up can be delivered on a local level in Northern Ireland. “We want to create a rising tide that raises all boats,” he said, expressing sadness over erosion of the UK’s high

streets, pubs and workplaces. City, town and village centres need sustained funding, skills and local ownership, said Norris. Communities know best what they need, and government should create an environment in which they have the tools to enact their own development plans. Hargey highlighted an opportunity to rebalance city and town centres as more complex, multi-functional spaces and, alongside McCullagh, identified a need to address a policy gap in relation to small settlements with populations under 5,000. McCullagh commended the agility of response by private, community and public sectors during the pandemic, creating partnerships which could continue to be harnessed in the regeneration of our high streets. DWF Law sponsored the conference, with NI Head of Real Estate Julie Galbraith speaking on the need for a streamlined planning process offering greater flexibility to bring derelict buildings back to life. She also highlighted an opportunity for bricks and mortars stores to fight back against ecommerce competition on the basis of its unsustainable carbon footprint. Glyn Roberts, chief executive of Retail NI, said: “There is no doubt we are not short of strategy and policy when it comes to the future of our high streets. The Executive’s investment strategy, Infrastructure 2050, UK government’s Levelling Up White Paper and the Northern Ireland High Street Taskforce report all set out ambitious plans for our town centres. “The question that Retail NI members ask is how we get local, regional and national governments all pushing in the one direction and more importantly how all these policy priorities can be delivered so we can create 21st century high streets. “Alongside a dynamic retail and hospitality offering, we also need to ensure they become multi-functional hubs with libraries, community services, police stations, healthcare, leisure, education, open spaces, housing and sports facilities.” 7

STORE FOCUS

CLARKE’S SPAR TWIN SPIRES, Belfast STORE : CLARKE’S TWIN SPIRES

AT A SPACIOUS NEW STORE ON THE FALLS ROAD, SPAR’S DAILYDELI OFFER IS PROVING A PARTICULAR HIT FOR LOCALS NOW ABLE TO PICK UP HOT FOOD ON FOOT, CO-OWNER PAULA CLARKE TELLS ALYSON MAGEE

aving only opened its doors on March 3, SPAR Twin Spires is still finding its feet in terms of tailoring its range to meet the needs of its local community. A clear winner already, however, is its Barista Bar coffee and dailyDeli food-togo range featuring hot food, a chicken bar and a cold deli. “The dailyDeli has definitely gone down very well,” says Paula Clarke, co-owner of the business with Emma Cowan. “It really took off from day one. People are saying it was needed in the area, as there wasn’t really anywhere else they could go for a hot food breakfast or lunch, so that’s proving very popular and our fresh range as well. “Just chatting to the customers, it means they don’t have to get taxis elsewhere to get something for their dinner. And then we have Mullins ice 8

cream, which is a point of difference for the area as well.” Paula is quick to thank the community for its support, and the shop staff for their efforts in getting it up and running. The team has already risen from 18 staff members at the opening six weeks ago to 22 now, including a newly appointed manager for the site, which is open daily from 6am to 9pm. “Hopefully we’ll be handing over a bit of the pressure,” says Paula. SERVING THE LOCAL COMMUNITY “This has been a personal dream for us for many years and we are very excited and proud of our new state-of-the-art store, which will be serving the local community,” she says. “Opening local businesses is an essential part of the continued development of our local communities,

and our store provides everything the community might need, under one roof. “Our exceptional range of locally sourced groceries mean we are providing great value, high quality products for our neighbours should they need to pop in for a top-up or grab something for their dinner that night. “Our location at the Twin Spires Complex means our store has also been built to cater to workers returning to their offices who need that morning coffee treat, or to pick up some hot food to go for lunch.” SPAR Twin Spires is the second shop owned and operated by Paula and Emma with their other site, SPAR Hillsborough, set to mark three years of trading this August. Emma has retail in her blood from a young age, with her father Davy Cowan a grocery store manager back in the day. Teaching her all the tricks of the trade since she was little, he helped her find her passion and drive for the retail sector. Paula has worked in retail since she was 15. “I’ve worked for quite a few of the different groups, but I think by far Hendersons are the strongest in both their brands and their computer system EdgePoS, which is second to none for reporting and the till systems,” she says. “It just all worked for us and obviously, since we partnered up with them in Hillsborough, we’ve built up a great relationship and I can’t see us doing it with anybody else out there.”

STORE FOCUS

An investment of £500,000 has gone into the Twin Spires shop, knocking three units into one and completely redesigning the space. It features 14 bays of fresh food, including chilled cabinets installed by Dunlop Refrigeration. “The upstairs has been taken away, leaving us with a lovely, vaulted ceiling with a lot of natural light coming into the store,” says Paula. “We have a great relationship with Ortus, who own the complex, and liaise with them frequently. They have been very supportive from even before we opened the store and have continued with that support since opening. Between ourselves and the team at Ortus, we all want to achieve the same goal in supporting and providing a service to the local community.” The shop has a six-pump GO fuel forecourt with 30 car parking spaces, with the Twin Spires Complex also featuring a Greggs, solicitors and hairdressers. “It’s like a one-stop-shop complex for the community,” she says. While the business managed to rapidly rebound, its opening did face an unpleasant setback when the premises was the target of two incidents of vandalism. Two masked men entered the shop on the evening of its opening day and threw a tin of what appeared to be driveway sealant over the interior of the shop. And three days later a masked man smashed

its windows, apparently with a hammer. “Obviously it was very disappointing as it had been a brilliant day up until then,” says Paula. “The customer feedback was great, we were busy and to get the phone call that night and then come up and see the damage was horrific. “With a brand-new store, it was a bit soul destroying, but we got in professional cleaners alongside our staff and got it cleaned up on the Friday morning and reopened at 1.30pm to trade again.”

convenient ‘tonight’s tea’ solutions, popular ranges include Go Pig or Go Home and McAtamney’s Gourmet Kitchen. “At the minute we’re only six weeks in, so we’re trying to get a feel for what the customers in this area want, but we certainly have a few local suppliers in there as well,” says Paula. While many of the customers are coming into the shop on foot, whereas they might previously have had to travel by taxi to other stores further away, the shop is also attracting people passing through and stopping by to fill up their car and pick up coffee and hot food. Other shops in the area would be at least a mile away, says Paula, “so we’re not in direct competition with anyone as such”. To market the new shop, Henderson Group supported it with digital billboards at bus stops in the area ahead of its opening. And the store team welcomed its new shoppers with a scratch card competition.

While the police have released descriptions of the perpetrators from CCTV footage, no arrests have been made as yet. “Thankfully, there’s been no more since so we’re hoping whatever has happened, it has settled down,” she says. A WIDE RANGE OF LOCAL PRODUCE Alongside the dailyDeli offer and Mullins counter, the 3,000-square-foot store features two Barista Bar coffee machines, SPAR NI’s Enjoy Local range of locally sourced meat, fish, poultry and dairy products and the SPAR range of snacks, household products, cakes and bakes. Supplementing the SPAR Bakery range, which offers freshly baked loaves, croissants and pastries, are local brands such as McCloskey’s, Slemish, RJ Kerr and A Slice of Heaven. And alongside SPAR’s own-brand

Anyone spending over £5 was given a prize ranging from a soft drink, coffee, chocolate bar or bag of crisps up to a 50inch 4K TV, Nintendo Switch or Echo Dot. As well as getting the range right to suit the community and driving sales, a big focus for the business going forward is getting more involved in the community, says Paula. “We’ve rang round a few schools about sponsoring their sports days and are looking at possibly picking a local football team to sponsor.” Paddy Doody, sales and marketing director at Henderson Group, said: “SPAR Twin Spires is an excellent example of community retailing, building a business that not only provides local employment but a shopping experience to meet both everyday grocery essentials, alongside worker and passing trade demands. “The store is an asset to the area, and we wish Paula and her team all the very best of luck.” 9

RETAIL NEWS – INDEPENDENTS

RETURN TO SHOPPING LESS, MORE OFTEN WITH CONFECTIONERY SALES DOWN

return to pre-pandemic shopping patterns is continuing, according to the latest data from Kantar, with category trends including a drop in confectionery sales but boost in personal care and cleaning products. Kantar cites NI grocery market share in the year to March 20 of 84.3% for multiples, 7.7% for symbols and 8% for other outlets such as butcher’s and greengrocer’s shops. Year on year, the worst decline in value sales was experienced by symbols (-16.1%), followed by other outlets (-9.5%) and multiples (-5.4%). “Northern Ireland grocery sales have dropped by 6.7% in the 52 weeks to

20 March 2022,” said Emer Healy, senior retail analyst at Kantar. “As prices rise across the board, grocery inflation for this period stands at 0.8%. “We are seeing people return to more typical shopping patterns as we start to emerge from the pandemic. Shoppers in Northern Ireland are making more frequent trips to the supermarket, with visits up 0.7% as they get out and about again. “With restaurants and cafés back open for business, shoppers are cooking fewer meals at home and buying a lot less when they’re in store. “There’s been an 8.3% decline in the number of items in people’s trollies. Now that shoppers aren’t

looking to treat themselves at home as much as they did during lockdown, we’re seeing a steep decline in sales of take-home confectionery which have dropped by 19% in the latest 12 weeks. “Northern Irish shoppers are freshening themselves up to return to socialising and getting ready for some spring cleaning too. Sales of personal care products like deodorant and shampoo have increased by 5.8% over the past three months. Household cleaning products including bleach and surface cleaner have also seen a boost in the same period, with sales up by 2.1% as shoppers keep an eye on health and hygiene.”

CAMELOT THANKS LOTTO RETAILERS FOR COMMITMENT TO RESPONSIBILITY C amelot has thanked its retail partners after final results for 2021/22 indicated 90% of National Lottery retailers visited correctly asked for ID as proof of age during their first Operation 18 mystery shopping visit, rising to 95% for second visits. These visits replaced the previous Operation Child visits, which had been running for two decades, following a rise in the minimum age to play The National Lottery from 16 to 18 from April 2021. The results come alongside interim findings from a recent player survey looking at the effectiveness of a relatively new feature on the National Lottery

UNITED WINES & THE SIPSTER HOST HIGH-END FRENCH WINE AGENTS

raigavon-based drinks distributor United Wines has welcomed Louise Gallagher from high-end wine agent Pol Roger Portfolio and Christophe Thomas from Burgundy wine estate Maison Joseph Drouhin to Whiteabbey merchant, bar and wine tasting room The Sipster. United Wines has managed the distribution of Maison Joseph Drouhin wines, which falls under the Pol Roger

terminals in retail, which allows retailers to print and discreetly give healthy play handouts to players by pressing a Responsible Play button on their terminal. If a retailer is concerned about a customer’s playing habits or if a customer asks a retailer for support, the button allows retailers to subtly print a pink ticket, similar to a Lotto, EuroMillions, or Set For Life ticket, featuring information on available support such as GamCare and The National Lottery’s healthy play webpage. Initial survey findings show that 72% of National Lottery players who received the handout felt positive about it, and Portfolio, in Northern Ireland for three years and hosted an engagement day which saw Christophe meeting on- and off-trade customers and sampling the Maison Joseph Drouhin range to raise awareness of the brand. Founded in 1985, United Wines boasts an extensive portfolio of wines, beers, spirits and soft drinks distributed from its 75,000-square-foot warehouse to an extensive on- and off-trade customer base on the island of Ireland, including more than 1,000 bars, restaurants, hotels, off licences, cash & carries, regional wholesalers and national multiples.

two in five players are going to think about their play after seeing the handout. Meanwhile, Camelot recently launched a legal challenge after it was issued with a £3.15m fine by the Gambling Commission for alleged failures linked to its mobile app.

Louise Gallagher, Pol Roger Portfolio business development manager; Damien Curran, proprietor of The Sipster; Christophe Thomas, sales director of Maison Joseph Drouhin; and Matthew Fitzpatrick, United Wines business development manager.

RETAIL NEWS - SYMBOLS

NEWRY RETAILERS CONVERT STORE TO SPAR IN £135,000 UPGRADE

ocal retailers Alistair and Craig Crossey-Truesdale have completed a £135,000 upgrade to their store, which now trades as a SPAR on Newry’s Dublin Road. Trading as CostCutter until September 2021, the owners made the decision to develop their business with the Henderson Group and SPAR NI brand, and bring an upgraded level of convenience, value and everyday essentials to the local community. Six new jobs have been created. The new SPAR Dublin Road site has received a full overhaul and fit-out, with the enhanced 1,000-square-foot store offering six bays of fresh, locally sourced products from Henderson’s own-brand The CHEF and Greengrocer’s ranges. “Moving towards a SPAR partnership with Henderson Group gives us the opportunities to develop our business as well as provide a one-stop-shop for our local community,” said Craig CrosseyTruesdale.

Loyal customer Frank Hunt is pictured, centre, with Jamie Graham, Henderson Group; Craig and Alistair Crossey-Truesdale, store owners; and Johnathon Crossey-Truesdale, store manager.

“Local stores are incredibly important to shoppers, especially after the past couple of years, and we made the decision to bring SPAR to the area as it made the most sense for meeting demand. “We have a bigger range of products for tonight’s tea, a huge number of everyday essentials at value prices, plus food-to-go items including Costa Coffee and breakfast and lunch options from the dailyDeli, which cater to the passing trade we experience being on the main route from Belfast to Dublin.”

MUSGRAVE NI DONATES OVER £105,000 TO UNICEF FOR UKRAINIAN CHILDREN

Niall Conroy, operations manager, Musgrave, prepares goods to support the Ukrainian people.

ver the past month, Musgrave NI, its brands, retail partners, staff and shoppers have donated over £105,000 to UNICEF Ireland to support children and families impacted by the war in Ukraine. Shoppers in SuperValu, Centra, Mace and Musgrave MarketPlace have donated £37,000 by tapping to donate £2 at the till and contributing to bucket collections in store. As well as the £37,000 raised in store by customers, Musgrave NI staff have also donated £1,200 to UNICEF

Ireland through a Just Giving page. A full 100% of the funds donated will go directly to UNICEF Ireland to deliver critical support and services to children affected by the war in Ukraine. UNICEF Ireland has worked in Ukraine for the past eight years to provide safety, stability, and protection to children living there. These funds raised by Musgrave NI customers and staff will be used to help UNICEF to continue its life-saving work, including delivering emergency supplies such as medical kits, bottled water, maternity kits, family hygiene kits, dignity kits, nappies, disinfectants, blankets and winter clothes. In addition to the funds raised by Musgrave NI retail partners, staff and shoppers, Musgrave Group has donated over £200,000 to two charities who are actively supporting people on the ground in Ukraine: UNICEF and the Red Cross. 11

RETAIL NEWS – MULTIPLES

WHISKEY INNOVATION BLACK IRISH LAUNCHES IN SAINSBURY’S NI

lack Irish, the original Irish Whiskey made dark, has secured a listing with Sainsbury’s Northern Ireland’s stores and is available to purchase online through the retailer’s website. The liquid contains triple distilled blended Irish whiskey matured in deep-charred American ex-bourbon casks. The whiskey is then made dark with stout, chocolate malt and roasted barley, with stout also used to cut the cask strength whiskey to the bottling strength of 40%. This robust stout is filled with rich complex coffee aromas mingled with light bitter notes. Rich infusions of chocolate malt and roasted

barley are also used to accentuate the character and further deepen the colour of the liquid. The bottle and label are a nod to the world of stout with the aim of elevating the borrowed elements into something new. Inspired by a vintage beer style, the bottle is produced in bespoke dark glass, with a unique crown cap and flip-top closure. Black Irish is exclusively distributed internationally through Kirker Greer Spirits, with listings in the UK, Ireland, Finland, Germany, Netherlands and Singapore. “We are delighted to partner with Sainsbury’s to bring this unique

MOY PARK SECURES NEW CONTRACT FOR 10 LINES WITH ASDA NI

Cathy Elliott, Asda buying manager for NI Local, and Elizabeth Adair, commercial executive at Moy Park.

oy Park is growing its product offering in Asda in a new supply deal, which will see 10 lines stocked in the supermarket retailer’s stores across

Northern Ireland. The new lines include primary and coated products, such as Mega Goujons, Southern Fried Thighs & Drumsticks and Garlic & Herb Kievs, as well as chicken drumsticks and diced chicken breast fillet. With Moy Park the leading chicken brand in Ireland, its new listings offer Asda shoppers more meal solutions for families. “We are delighted to add 10 more of our delicious Moy Park chicken products to Asda shelves,” said Elizabeth Adair, commercial executive at Moy Park.

expression directly to the consumer in Northern Ireland,” said John Soden, CCO of Kirker Greer Spirits. “The brand has proven to be a hit with both trade customers and consumers, and we look forward to hearing the feedback from Northern Irish consumers.” “From our locally farmed fresh chicken and classic breaded range of kievs and goujons to our primary added value range – we have something to suit every Asda shopper. As a business, we take great pride in providing fresh, locally sourced poultry for families across the country.” Cathy Elliott, Asda buying manager for NI Local, said: “Not only does Asda as a business love to support local suppliers but our customers do too – Asda shoppers always try and buy local products, knowing they are supporting Northern Irish businesses whilst enjoying great quality produce.” The new range of Moy Park branded products are available across all 16 NI Asda stores now.

LIDL NI SECURES SIZZLING NEW £340,000 SUPPLY DEAL WITH HELLBENT

idl Northern Ireland has announced the launch of its Kick Start Supplier Development Programme for 2022, welcoming applications from artisan producers across the region keen to grow their brand, build their supply network and reach more consumers. Launching the ground-breaking programme for a fifth consecutive year, Lidl Northern Ireland confirmed it has signed an annual supply deal worth £340,000 with Holywood-based spicy meat maker Hellbent to supply its succulent Chakalaka Boerewors to all Lidl stores within the island of Ireland

on a permanent basis and for a limited summer promotion in UK stores. Founded by South African-born Ulster Rugby aces Louis Ludik and Schalk Van der Merwe, Hellbent secured a coveted place on Lidl Northern Ireland’s Kick Start programme last year. Hellbent’s products combine South African flavours with quality Irish meat, creating a taste sensation paying homage to both countries and cultures. Featuring a tasty line-up of beef and pork products, Hellbent benefited from a range of in-store promotions across 215 Lidl stores on the island of Ireland as part

Chris Bell, buying director at Lidl Ireland & Northern Ireland, with Schalk Van der Merwe and Louis Ludik, founders, Hellbent.

of last year’s Kick Start programme. Products showcased included its Original and Chakalaka Boerewors, spiced using traditional farmhouse seasoning, Hellbent Burgers, Black & White Pudding and seasonal festive Cranberry & Feta Sausages. To secure a place on this year’s scheme, visit lidl-ni.co.uk/kickstart.

ADVERTORIAL

One year on for NEARBY COMPANY : NEARBY

ack in April 2021, after more than a century in the wholesale business, S&W rebranded their offering and promised A Whole Lot More for their symbol customers. One year on and Nearby can now boast over 75 stores serving and supporting local communities across the island of Ireland. Completely exclusive to S&W Wholesale, Nearby continues to play a vital part in a wider modernisation strategy to help independent retailers forge deeper connections in the local community. Despite the extensive challenges faced during the pandemic, the Nearby brand has grown from strength to strength and will continue to operate to the highest standard of safety precautions with the opening of even more new stores planned before year end. “Since the opening of that very first store back in April last year, we’ve been working to create a high-quality service for both Nearby retailers and their customers in-store. The new Nearby stores have been very well received in their local communities with retailers noticing an increased level of footfall in their stores as a direct result of the conversion to Nearby,” said Maurice Little, sales manager at S&W Wholesale.

With a strong focus on local communities, each Nearby store celebrated the brand’s first birthday over the 8th-10th April weekend with cracking birthday deals on your grocery essentials, balloons, giveaways and local fundraising from each store. The key store for the event was based in Portadown, Co Armagh with a longstanding retailer who has been serving the local community for over 40 years. The Judge family have been providing the same great service for generations with customers known to all the staff on a first name basis. The store has a wide range of freshly baked goods as soon as you enter, Cuppa Coffee, Mullin’s Ice Cream, Paypoint, ATM, solid fuels and gas including a vast array of fresh local produce and horticulture to meet

customer demand. The event was supported on the run up to, and on the day, by local radio station QRadio with their QCrew working alongside the Nearby team in handing out Nearby hessian bags packed full of goodies. There was also live music and shout outs from the QRadio car throughout the event, creating a party atmosphere for parents and kids joining the team at store. The event also had free Mullins Ice Cream, local samples to taste, free kids’ sports bags, balloons and the chance to win some fantastic prizes including in-store vouchers, an overnight stay in the luxurious Galgorm Resort and a chance to find the exclusive red Nearby present boxes hidden in store. “It’s a fantastic accolade to be able to stand with the Judge family in their Nearby store to celebrate the symbol brand being one year since launching into the convenience market. The dedication and commitment to the local community by the retailer underpins exactly what Nearby stands for. “We started this journey during the pandemic and to have reached this milestone with the amount of stores is a true reflection of the hard work and passion from all the retailers thus far and those working behind the scenes at S&W Wholesale. We are very much looking forward to reaching further milestones with the brand this year,” said Daniel Comiskey, brand marketing lead. 13

PAGE TITLE

My Life in the Grocery Trade NAME: DESI DERBY ROLE: WHOLESALE MARKETING DIRECTOR, ALL IRELAND & RETAIL MARKETING DIRECTOR, NI COMPANY: MUSGRAVE BRIEFLY OUTLINE YOUR EMPLOYMENT HISTORY TO DATE Most of my career to date has been spent advertising-agency side, working primarily with retail, food manufacturing, government and environmental clients. In 2013, I joined Lidl Ireland. Then in 2016 I joined Musgrave, initially as head of marketing for NI and then onto my current role. WHAT DOES YOUR ROLE INVOLVE? My role involves directing a team to deliver strategic marketing plans for each of our brands, supporting the food leadership, local and sustainable and value pillars of our commercial plans. Musgrave works in partnership with over 200 independent retailers, so co-creating plans with our retail partners is key. Although a marketer at heart, I also enjoy responsibility for customer services and telesales and eCommerce in ROI. WHAT ARE THE BEST/WORST PARTS OF YOUR JOB? The best part of my job is the people I

work with on a daily basis – colleagues, agencies, suppliers and retail partners and seeing what we can achieve when we put our minds together. During Covid, central colleagues worked from home to protect the supply chain and reduce the spread of the virus in warehouse, transport and stores. I suppose the ‘worst’ part of my job at the minute is readjusting back to the new normal. BRIEFLY OUTLINE A TYPICAL DAY My day usually starts at 8am with a review of that day’s news and media clippings – you’re always looking to be ahead of the curve, so knowing what’s going on in the world and if you should react is a really good way to kick-off the day. Staying close to the shopper too is really important at Musgrave and so I also like to check-in with our customer and shopper panels on a daily basis. As a business we’re also committed to crossfunctional delivery of our commercial plans with trading and sales colleagues and of course our retailers. WHAT HAS BEEN THE PROUDEST MOMENT OF YOUR CAREER TO DATE? SuperValu and Centra has a longstanding partnership with Action Cancer, dating back to 2012. During

this time over £3.3m has been raised to provide over 70,000 health checks and mammograms aboard the Big Bus. This service has supported a cancer diagnosis for over 300 asymptomatic women. To be able to make such a powerful difference, literally saving lives, within a commercial organisation is a real privilege. BEST THING ABOUT BEING INVOLVED WITH THE LOCAL RETAIL INDUSTRY? Musgrave really embodies local for me, a sixth-generation family-owned business supporting other family businesses. We spend £160m annually on local food and drink, and work with over 3,000 local farmers and 150 local suppliers. Our brands make a big difference by supporting and sustaining local jobs, suppliers and by leaving a positive legacy in the communities we’re part of. WHAT DO YOU LIKE TO DO TO UNWIND AWAY FROM WORK? Living in Jordanstown, I’ve great access to the parks on the lough, so each day starts and finishes with a walk in the fresh air with my husband and the dog. And of course, I’m in holiday-planning mode, booking things ahead now we’re hopefully getting back to normal. SOMETHING ABOUT YOURSELF THAT NOT MANY PEOPLE MAY KNOW When I was 14, I presented a local TV programme called You’re On!

ULSTER GROCER MARKETING AWARDS - SHORTLIST

ENTRIES SHINE AT 34TH ANNUAL ULSTER GROCER MARKETING AWARDS

udging is now complete for the Ulster Grocer Marketing Awards 2022, with our independent panel commending the high standard of entries across the 10 categories. Congratulations to the shortlisted entrants. Judging was held at the

Culloden Estate and Spa on April 8, and this year’s winners and highly commended entries will be announced during the GroceryAid Grocers’ Ball at the Culloden on May 27. Our thanks to judges John D’Arcy OBE, Riki Neill and panel chair Professor

GROCER ULSTER

MARKETING AWARDS 2022

Barry Quinn, as well as sponsors of our 34th annual awards, Aqua Twist, Derry Group Ireland, Green Field Marketing Solutions, Henderson Food Machinery, Invest NI, Kestrel Foods, Mash Direct, MXB, Power NI and Northern Snack Foods. SPONSORED BY

 BEST IN-STORE CONSUMER SALES PROMOTION ■ CENTRA & SUPERVALU - CRACKER DEALS

esigned to disrupt the market, Cracker Deals is a dual-branded value campaign which highlights weekly value across selected standard and off-licence products at Centra and SuperValu. With the rising cost of living, as well as the impact of the pandemic on household spend, valueled retail campaigns have tapped into the consumer zeitgeist. Cracker Deals is no exception resulting in a +9% increase in sales and exceeding targets by +4%. Now in its third year, the Cracker Deals campaign in 2021

focused on the two main seasonal events - Easter and Christmas. Combining both brands’ resources allowed a deeper investment in the campaign, increased share of voice and the ability to reach even more consumers. During Easter 2021, Cracker Deals launched three weekly offers, promoted across TV, outdoor, radio, and digital, supported with POS and leaflets. A longer campaign in the seven-week run up to Christmas followed, supported across the same channels.

■ EUROSPAR - OVER 1000 PRICES MATCHED TO TESCO

UROSPAR, the community supermarket, identified a gap in the market to increase market share, basket spend and position the brand as a local, convenient supermarket through the development of the Over 1000 Prices Matched to TESCO campaign. Not only do shoppers want the convenience of a neighbourhood family store mindset, a wide range of quality products to suit the bigger family shop, but also supermarket value, with pricing on power with leading multiples.

Furthermore, a survey identified ‘value for money’ as the number one motivating factor - 85% of shoppers stated it is the reason why they would shop in a store (EUROSPAR Tracker, 2021). In order to incentivise shoppers, EUROSPAR seized the opportunity and developed the Over 1000 Prices Matched to TESCO instore sales promotion, comprising of a £350,000 marketing campaign, and achieved exceptional results of +20.4% in basket spend & retail sales +6% vs 2020.

ULSTER GROCER MARKETING AWARDS - SHORTLIST

 BEST MARKETING CAMPAIGN

SPONSORED BY

■ NEARBY

n April 2021, S&W Wholesale opened its first Nearby store on Spencer Road in Derry/L’Derry with a long standing community retail partner. Just one year on, the group now boasts over 80 stores across the island of Ireland. S&W identified a gap in the market for a brand within convenience retailing that would strike a chord with both independent retailers and their communities. Its goal from the beginning was to create a fresh, modern retail brand, focused on local and with a symbol that local

customers would instantly recognise. Nearby was formed along with its strapline of Never too far from home. Despite the ongoing challenges of the pandemic, S&W launched the Nearby brand with a clear marketing strategy, working alongside sales, trading, supply partners and local food suppliers around NI. The campaign utilised both ATL and BTL marketing channels as well as socially distanced store launches. Nearby was part of a new direction for S&W, as part of its wider modernisation strategy.

■ SPAR NI - 60 YEARS OF SERVING NI

021 marked a special milestone year for SPAR, its 60th anniversary. This momentous year presented a unique opportunity for the brand to reinforce its promise of Being there for local communities. With a clear vision, SPAR invested £3.1m in developing a specific 60th anniversary marketing strategy. The objective of this strategy was twofold, firstly to help reinforce SPAR’s brand credentials of being there for communities, and secondly to help drive commercial targets by

creating buzz and rewarding loyalty by offering shoppers market-leading anniversary deals and promotions. The 12-month campaign had a significant impact on overall performance. By the end of 2021, SPAR was ranked as the number one convenience brand for favourability, retail sales grew by 4.1% to £1.1bn, 93.7million visits were recorded, average weekly sales increased by 18.8% and basket spend increased by 21.5% - a truly record breaking year for the brand - the prefect 60th birthday present.

■ SUPERVALU - SHARE THE MAGIC

aining a standout at Christmas is paramount for SuperValu. The competitive landscape is challenging within the convenience sector, and winning Christmas was a priority following 2020’s Christmas campaign success. Cue one injured reindeer, add a sweet protagonist Aoife who hopes to nurse him back to health in time for the biggest night of the year, and we had a ‘winning’ formula and strong consumer call to action to Share the Magic with SuperValu. The advertising campaign delivered an emotive message that captured the spirit of hope and recovery within society while still ticking the box for communicating commercial messages of Food Quality, Value for Money, and Inspiration. Featuring on TV, VOD, Digital, POS, promotional leaflets, an inspirational magazine, PR,

and influencer activity, all touchpoints linked together beautifully to capture the magic of Christmas. The solid results for the campaign showed how consumers agreed. Share the Magic delivered on Musgrave’s ambition for ‘owning Christmas’ in 2021 and was the campaign of which it is most proud.

ULSTER GROCER MARKETING AWARDS - SHORTLIST

 LORRAINE HALL YOUNG MARKETEER

SPONSORED BY

■ KERRY GARDNER, DIGITAL ACCOUNT EXECUTIVE AT MXB

erry is an enthusiastic marketeer shaping the digital future for some of NI’s leading brands including SuperValu, Centra and Moy Park. She exhibits experience beyond her years, bringing a solutionsoriented approach to develop and amplify big brand campaigns and deliver record results. Kerry graduated from the University of Edinburgh in

2018 with a first-class MA (Hons) degree in International Business, including a year at Wirtschaftsuniversität Wien (Vienna, Austria). Prior to joining MXB, she was a PR executive at Clearbox, actioning social media management and strategy for clients such as Bushmills Irish Whiskey and Jose Cuervo Ireland. Kerry joined MXB as a social media executive in May 2021 and was

promoted to digital account executive within two months, a testament to her extensive skillset and the depth of her big brand experience. In 2021, she delivered a massive ROI for one client by transitioning their door drop leaflet to a digital version. For another client wanting to become an inspirational source for meal-making content, she devised a strategy across Facebook, Instagram, YouTube, TikTok and Pinterest with results surpassing all expectations.

■ NAOMI HERRON, COMMUNICATIONS & MARKETING EXECUTIVE AT FOYLE FOOD GROUP

aomi studied at the University of Brighton, completing a bachelor’s degree in Broadcast Journalism in 2014. Her first job as PR/marketing assistant for AJS Promotions saw Naomi recognised at the 2019 NI Social Media Awards. Joining Morgan Fuels in 2019, she was responsible for social media content, brand awareness and sponsorship relationships. In August 2021, Foyle welcomed Naomi into the team to develop marketing strategy across the group. Projects she has delivered include communicating

Foyle’s USP of agricultural heritage and its Producers Club, working with industry experts and videographers to deliver informative and engaging best practice content for farmers including grassland management and biodiversity and an Aberdeen Angus youth education programme. Having undertaken carbon literacy training, she works on Foyle’s annual

sustainability report and highlights sustainability subjects on social media. Naomi also supports the NPD team through customers insights, product propositions and market gap analysis, and is heavily involved in Foyle’s CSR strategy. She leads management of the Foyle website and is building pages for company app Foyle Connect. What makes Naomi truly special is her caring personality and ability to engage with people.

■ LUCY MANBY, BRAND MANAGER AT BOOST DRINKS

ucy Manby has worked for Boost Drinks for over three years, having previously worked as a marketing assistant at PPG Industries and Rolf C Hagen. Joining Boost as consumer marketing executive, she was promoted to assistant brand manager in September 2019 and brand manager in May 2021. Lucy is responsible for recommending

strategic marketing initiatives and contributing towards Boost’s marketing communications, product portfolio management, consumer insights and monitoring key brand KPIs. She played a key role in the re-brand and launch of Boost’s new marketing proposition Choose Now, with the overhaul of product packaging and brand communications significantly boosting brand awareness and reaching millions of consumers

through a multimedia mix. Lucy has undertaken category research driving the successful launch of a new Boost Iced Coffee flavour; launched Boost Energy Mango with experiential, PR and marketing activity; expanded Boost’s CSR activity in NI; and driven sampling activity. Lucy strives to get the best out of every product, campaign, and piece of marketing activity she works on, and has a proven track record of success in helping to deliver high quality marketing campaigns resulting in outstanding results.

ULSTER GROCER MARKETING AWARDS - SHORTLIST SPONSORED BY

 BEST BRAND ■ BRANDY

randy - by your side for over 50 years. Brandy dog food was established in Moy, Co Armagh in February 1972 and is celebrating its 50th birthday this year. As it enters its 50th year, owner Mackle Petfoods is proud to be working alongside its local partners to introduce Brandy to a new generation of consumers through its 50th birthday campaign. Mackle wants to reach new consumers and reward those

who have been loyal to the brand throughout its 50-year history. Brandy is Ireland’s local dog food brand, and Mackle wants to celebrate its heritage. Brandy is an iconic brand that is easily recognisable on shelf by its bright red packaging and iconic Bernese Mountain dog on the front. Mackle is aiming to capitalise on this through the campaign to bring interest, excitement and involvement from consumers.

■ FRANK AND HONEST

n 2016, Musgrave sought to capitalise on the emerging coffee market by developing premium, onthe-go artisan coffee brand, Frank and Honest. The aim? Become the leading coffee brand on the island of Ireland. Backed by world class technology that could guarantee a consistently great cup of coffee, and an ambitious environmental pledge, innovation and sustainability are at the heart of this brand. Add a tongue-in-cheek marketing campaign to the mix and Musgrave had a recipe

■ NEARBY

recognise. earby was formed along with its strapline of Never too far from home. Despite the ongoing challenges of the pandemic, S&W launched the Nearby brand with a clear marketing strategy, working alongside sales, trading, supply partners and local food suppliers around NI. The campaign utilised both ATL and BTL marketing channels as well as socially distanced store launches. Nearby was part of a new direction for S&W, as part of its wider modernisation strategy.

for success. Fast forward to 2021 and Frank and Honest has succeeded in becoming the largest-selling-onthe-go coffee brand on the island of Ireland, based in 849 locations, with 169 of these in NI. 2021 was the brand’s best year to date. Through a range of innovations and marketing initiatives, sales objectives were met and exceeded. Over 4.5 million cups of Frank & Honest sold with LFL sales growing to +20%. Further growth is projected in 2022.

ULSTER GROCER MARKETING AWARDS - SHORTLIST

 BEST DIGITAL CAMPAIGN

SPONSORED BY

■ CENTRA - OWN-BRAND RANGE

n direct response to a shift in consumer shopping behaviour, which revealed a desire for quality and value for money following Covid-19 and Brexit, Centra relaunched its own-brand range in January 2021. The development of the 350-strong own-brand range was built on a core proposition, to provide consumers with a superior product alternative that is 33% cheaper than ‘big brand’ competitors. The primary aim of the launch campaign was to raise awareness of the range,

and position Centra own-brand products as the preferred choice to more well-known brands. This would serve to further position Centra as category leaders, setting a new standard in consumercentric product development within the convenience market. Piggybacking on the most popularly used channel - Zoom - the digitally-led campaign paid dividends with sales in the range increasing by +15%, overall sales increasing +7% and achieving digital engagements over 740k.

■ MOY PARK & MXB - YAY FOR SUMMER

n the summer of 2021, families were slowly reuniting after a long global pandemic lockdown. The Moy Park brand wished to emotionally resonate with its core audience of families in these precious moments, to reignite the joy

of sharing food together. It was an opportunity for Moy Park to recognise the little moments that had elevated importance in the lives of its consumers and by heroing these every-day Yays, the brand would go on to firmly carve out its place in the hearts and minds of consumers across Ireland. MXB created and launched Yay for Summer, catapulting Moy Park to elevated brand recognition and trial for consumers across the Island of Ireland. The allisland campaign ran June to August 2021 across a variety of digital and social channels delivering some very tasty results indeed with social reach of 6.31million and over 1.47million social engagements.

■ NATURO PETFOODS - ECOMMERCE WEBSITE RELAUNCH

n late 2021, Mackle Petfoods relaunched the Naturo Petfoods e-commerce website (www. naturopetfoods.com) in order to improve the customer experience. This included developing an improved subscription model and a loyalty programme to reward customers. Since its launch in October 2021, the website has exceeded growth expectations

and net promoter scores have increased to 9.5. Key to the success is the ease of navigation which has been developed after a detailed review of the customer journey and usage of the original site. A flexible approach to the subscription model makes it easy for customers to choose convenient dates and order frequency.

ULSTER GROCER MARKETING AWARDS - SHORTLIST SPONSORED BY

 BEST CSR INITIATIVE/CHARITY PARTNERSHIP ■ LIDL - LIDL COMMUNITY WORKS

idl Community Works is a core pillar of the discount retailer’s wider Corporate Social Responsibility strategy, A Better Tomorrow. The objective is to be a good neighbour by positively contributing to its communities all across Northern Ireland. Lidl is continuously developing its community work, fundraising initiatives for charity partners, volunteering programme and local sourcing and employment opportunities. It has a companywide KPI to increase support for local communities, meaning this KPI is all on senior

management’s agenda. Lidl’s unique approach to its charity partnerships allows the retailer to engage colleagues from all areas of the business and maximise impact. Its leading community initiatives include its charity partnership with the National Society for the Prevention of Cruelty to Children Northern Ireland, Autism Aware Evenings in all stores, surplus food donation programme in partnership with FoodCloud and FareShare, a Get into Retail programme and, more recently, its Sport for Good programme.

■ MUSGRAVE NI & ACTION CANCER

ne of Musgrave’s core values is to develop long-term partnerships, with building and maintaining strong, impactful relations with partners across its business at the heart of what it does. Musgrave’s partnership with Action Cancer dates back to 2001, embodying this value. When Covid-19 threatened fundraising, Musgrave combined innovative fundraising ideas with successful existing initiatives to ensure it could continue to make a life-saving difference. Its objective of raising £175,00 was exceeded, achieving £190,000, delivering 875 health checks and 1,950

■ SPAR NI & MARIE CURIE

PAR NI pledged to raise £60k in its 60th birthday year for Marie Curie, which has been a charity partner of the SPAR brand across the UK since 2017. When fundraising events were shut down overnight in 2020, and throughout 2021, SPAR NI was even more determined to develop new initiatives to keep retailers and shoppers engaged, encouraging new and safe ways of supporting Marie Curie. From hosting Blooming Great Birth-tea Parties in

over 200 SPAR stores, selling Marie Curie branded face coverings, donating monies from bunches of daffodils and flowers along with on pack donations from their Christmas sandwich range, SPAR NI managed to completely smash the £60k target and ended the year by donating a whopping £155k to Marie Curie in NI. Since 2017, SPAR NI has raised an amazing £500,000 for Marie Curie, contributing a quarter of SPAR’s UK-wide fundraising milestone of £2m.

breast screenings on the Big Bus. Action Cancer Ambassador Gloria Hunniford OBE said: “The success of SuperValu and Centra’s partnership with Action Cancer is a remarkable model of collaboration and individual commitment at each store. It’s a mindset, a shared set of values and behaviours that isn’t a bolt-on to their marketing - it’s embedded in the difference they can make with the strength of their focused purpose, regional presence, human resources and customer base. It’s a joint effort that’s deeply appreciated by Action Cancer.”

ULSTER GROCER MARKETING AWARDS - SHORTLIST

 BEST SUSTAINABILITY INITIATIVE

SPONSORED BY

■ CRANSWICK

ranswick plc’s ambition is to be the world’s most sustainable meat business. Cranswick is clear: there is no more pressing issue than the climate crisis. It aims to be part of the solution, with rapid decarbonisation while investing to protect and restore the environment. Cranswick launched an ambitious group-wide sustainability strategy, Second Nature, in 2018 with a roadmap to get Cranswick to Net Zero emissions across all operations by 2040, 10 years ahead of the government

Net Zero target. At Cranswick Country Food’s Ballymena site, the focus is on producing premium British pork products, maintaining technical integrity, the highest standards of animal welfare and the well-being of employees, while working towards its goal to be a Net Zero site by 2040. Cranwick’s commitment to emissions reduction and minimising waste is at the heart of what it does, as the first agri-food manufacturer in Northern Ireland to be formally recognised as Carbon Neutral.

■ FINNEBROGUE

oundation Earth’s launch was announced in summer 2021, the culmination of years of work, planning and coalition building from Denis Lynn, the late Finnebrogue chairman, and Jago Pearson, his chief strategy officer. Foundation Earth is an independent, non-profit organisation established to issue front-of-pack environmental scores on

food products, enabling consumers to make more sustainable buying choices. It brings together expert scientists and leading figures from food production and retailing across the UK and EU who all share a vision of a future food industry that doesn’t destroy Planet Earth. Tragically Denis died in May 2021, before he could see his idea realised.

■ LIDL

idl Northern Ireland is one of the largest nationwide grocery retailers in Northern Ireland, providing high quality products at market leading value with its stores at the heart of all its operations. Since first entering the Northern Irish market in 1999, Lidl has established itself as a significant component within the retail industry with a strong network of more than 1,000 employees across its 41 stores and regional distribution centre in Nutt’s Corner, Co Antrim. With

more than 300,000 customers passing through its stores each week, Lidl continuously strives to have a positive impact on the communities it serves and our environment. In 2021, it launched a circular economy logistics strategy with partner McCulla Transport to launch a new fleet of eight bio-methane powered trucks, marking the first significant business integration between the transport and the nationwide supermarket retail sector in the region.

ULSTER GROCER MARKETING AWARDS - SHORTLIST

 BEST EXPORT MARKETING

SPONSORED BY

■ FOYLE FOOD GROUP

oyle Food Group was established in 1977 and has since grown to include five sites across NI, GB and ROI. The Group first started exporting to Europe in 1977, and internationally in 2010. The volatility within beef markets required Foyle to diversify its customer base and expand into new markets. Foyle’s target for 2021 was to have 25% of its £400m turnover driven through its export markets. Foyle has worked closely with industry and governmental bodies such as AHDB, Bord Bia and NIMEA to promote Northern Irish beef across the world. Foyle Campsie became the first beef plant in NI and indeed the UK to gain USDA approval. Foyle beef was the first to be exported to the USA

in 20-plus years, as a result of over six years’ work to gain approval in a largely untapped market.

■ HINCH DISTILLERY

aunched in 2020 by Terry Cross OBE, Hinch Distillery in Co Down is a leading player in the Irish whiskey renaissance. In the past year, the business has cemented its position as one of the most successful new generation drinks producers, joining the race for international market share across the globe. Creating brands with authenticity and provenance, distillation takes place at a working, craft distillery. The £15m, 30,000-square-foot distillery features a state-of-the-art visitors centre, brasserie, retail shop and events

■ MACKLE PETFOODS

he Naturo Repaw Room: leading UK petfood brand Naturo has the fifth largest value market share in GB (Nielsen, 2021). Manufactured by Mackle Petfoods in Co Armagh, 91% of the company’s turnover in 2021 was attributed to export sales, across 19 countries including ROI, GB, Europe, South Korea, and Canada. Naturo is the key export brand for the business and one of the main brand objectives for 2021

was to raise awareness of the Naturo brand in its biggest export market - GB. The key activity in 2021 was the Naturo Repaw Room - the first ever pop-up dog chew repair shop to help dog-owners salvage prized possessions ravaged by pesky pups. Not only did the campaign tap into the emotional relationship that owners have with their pets, but educated owners on how a dog’s diet can impact their behaviour.

spaces. A maturation warehouse was added in 2021, an additional investment of £500,000. Customer behaviour, market trends, product and market innovation, packaging, taxes and pricing are scrutinised to inform product development and positioning. The marketing strategy has succeeded in positioning Hinch Distillery at the forefront of the premium drinks market through international brand advocacy and a worldwide distribution network spanning 30-plus markets. The distillery will create 42 jobs.

ULSTER GROCER MARKETING AWARDS - SHORTLIST

 BEST NEW PRODUCT/PRODUCT RELAUNCH

SPONSORED BY

■ BOOST DRINKS - ENERGY MANGO

s owner of the best-selling soft drink in Northern Ireland convenience*, Boost is always looking at innovative ways to grow and develop its extensive product range. The brand recognised the unquestionable demand for flavoured energy drinks, coupled with the popularity of the Mango flavour, one of the fastest growing flavours in the energy drink category at growth of +22% year-on-year in volume sales**. This led Boost to launch an Energy Mango 250ml can variant to the market in 2021. Following a very

successful PR and marketing launch in May 2021, Mango is now Boost’s second best-selling flavoured drink within its flavours range. Mango sits second behind Red Berry, which is the best-selling soft drink in NI covenience*. Within the first 10 months of launch, 1,185,960 units of Mango had been sold. *IRI NI Convenience unit sales 52we to 13th June 2021 **IRI Marketplace Data Symbols & Independents 52 weeks volume sales to 6th September 2020

■ HENDERSON WHOLESALE - THE CHEF

ince its origins as a simple market stall in St George’s Market selling butter, eggs and milk over 120 years ago, to an employer of more than 4,750 individuals, Hendersons has always striven to supply NI with the best food possible at everyday value. It works daily to grow, develop and nurture great relationships with this island’s agricultural community and supply base, but in 2018 decided it was time to immerse itself even deeper in the community and start its own journey as a food producer. Through ongoing consumer

research and listening to its shoppers, Henderson discovered there was a range of products shoppers desired that it wasn’t yet providing. After further research, it invested in setting up a production kitchen run by some of NI’s top professional chefs with a focus on cooking dishes from around the globe with maximum flavour right here. The CHEF brand offers its retailers a robust range of preprepared meals cooked by trained chefs and provides time sensitive shoppers with over 60 recipes to feed their families with.

■ LINWOOD HEALTH FOODS - FUNCTIONAL RANGE

inwoods Health Foods has unveiled a new range of healthy seed blends with body functionality in mind. The Functional Range consists of two products - Menoligna and Immune Support - formulated to naturally support and enhance the natural processes of the human body. Menoligna is a plant-based blend of sprouted milled flaxseed and milled chia seeds, containing important vitamins, minerals and added Lignans. It has been specifically developed for women during the menopause stage of

life. It contains 96% of the daily recommended intake of Vitamin B6, which contributes to the regulation of hormonal activity, and vitamin B12 which can reduce tiredness and fatigue. Immune Support is specifically formulated to help maintain a healthy immune system. The blend includes sprouted milled flaxseed, hemp seeds, milled brazil nuts and Ganeden BC30 probiotic cultures. The blend also provides a natural source of selenium, iron and zinc, which contribute to the normal function of the immune system.

ULSTER GROCER MARKETING AWARDS - SHORTLIST SPONSORED BY

 LEADER IN MARKETING ■ GAIL COOK, HEAD OF MARKETING, MACKLE PETFOODS

ail joined Mackle Petfoods in October 2021, having worked in FMCG and grocery on and off for over 20 years. A liveryman of the Worshipful Company of Marketors and a fellow of the Chartered Institute of Marketing, she undertakes pro-bono work for charities in her spare time. Enthused to work with the iconic local brands Brandy, Cat Club, Naturo and Jessie, Gail has developed a fiveyear marketing strategy to support Mackle’s ambitious plans to double

the size of its business over the same period. Developing strategic marketing pillars, her team has undertaken detailed segmentation analysis to develop a positioning strategy for each of the key brands. Since joining, Gail has implemented new customer service monitoring to gain better feedback from consumers, already resulting in boosted ecommerce

sales. She has also completed roll out of the new ecommerce site, planned and executed the Brandy 50th birthday campaign and created a new Naturo brand campaign for launch in June 2022. Further, working with the HR team, she has established a plan to strengthen awareness of Mackle as a brilliant place to work with a real family feel and ambitious outlook.

■ KERRI SMITH, MARKETING MANAGER, FINNEBROGUE ARTISAN

erri Smith started working with Finnebrogue Artisan in 2015, as the only person on the marketing team. After researching the GB sausage market, she launched the Finnebrogue Artisan Facebook account, and drove a refresh and relaunch of the Good Little Company on Facebook and Instagram. Part of the successful M&S tender in 2016,

Kerri then joined late founder Denis Lynn’s planning team for nitrite-free bacon in January 2017, working on competitor research, packaging design, focus groups, creation of the brand name Naked and its London launch. In 2018, she travelled across GB promoting Finnebrogue’s new range of privatelabel premium sausages with Booker Wholesale to master butchers,

presenting with the Booker team at the IGD Awards and then showcasing the Naked range at Booker’s annual trade show at Silverstone racetrack in 2018 and 2019. In 2021, Kerri worked on rebranding the Naked range to Better Naked, backed by an integrated marketing campaign, added new front of pack eco-scores from Foundation Earth, attended exhibitions in London and Cologne to target international opportunities and secured a Guinness World Record for the largest vegan burger.

■ VALERIE THOMPSON, SUPERVALU MARKETING ASSISTANT AT MUSGRAVE

al’s colleagues say she prefers to stay out of the limelight, but her contribution to the NI grocery sector is undeniable. Joining Musgrave NI in 1998, she has dedicated the last 24 years to driving and building the brand across NI. Val’s contribution includes creating innovative and groundbreaking marketing campaigns across digital, social and OOH advertising, organising roadshows and PR events, and overseeing new store openings and influencer media drops. Over the years, she has been instrumental in

helping to deliver awardwinning campaigns, including nine Ulster Grocer Marketing Awards between 2018 and 2021. A career highlight has been SuperValu’s Let’s Cook campaign, with Val instrumental in building SuperValu’s ‘Real Food’ credentials and encouraging people to get back in the kitchen. Working closely with SuperValu’s NI

food ambassadors, she ensured a holistic/end-to-end approach was adopted across the campaign, generating an advertising reach of 2 million and social media reach of over 1.2 million with 50k engagements. She also played a key role in helping secure SuperValu’s sponsorship of the BBC Good Food Show and is a strong supporter of SuperValu’s charity partner Action Cancer.

ADVERTORIAL

Introducing CAT CLUB POUCHES! COMPANY : MACKLE PETFOODS

MACKLE PETFOODS EXPAND THEIR POPULAR CAT CLUB RANGE

ackle Petfoods, the makers of Brandy and Naturo dog food are excited to introduce their new Cat Club pouches to the market. Made with the finest quality Irish Meat and locally sourced ingredients, Cat Club is fully traceable from FARM to POUCH. Cat owners see their cat as not just a pet, but as an important member of the family and they want to feed them only the best. However, our feline friends can be fussy creatures and cat lovers know that palatability and quality is vital. Value for money is also important for many pet owners across Ireland. Cat Club’s natural, meaty chunks in appetising Jelly or Gravy have all the nourishment and essential vitamins and minerals to ensure all round good health and lively energy,

so consumers know they are feeding their cats a tasty, nutritious meal they’ll love. Cat Club has a loyal ‘can consumer’ and the introduction of the Pouch brings the brand to the cat owner who prefers the single serve format. There is consumer demand for convenience, freshness & portion control and 78% of Wet Cat food is purchased in pouch format*. In pouch format, the single serve portions mean a convenient, fresh experience every time. Cat Club has a proven sales record in the Northern Irish market and the popular cat food range has experienced tremendous growth. The new Cat Club pouches are available in the following formats and offer the customer a high-quality product at value for money pricing:

➤ 40 x Variety pack in Jelly - Chicken & Liver, Beef & Game, Salmon & Whitefish ➤ 12 x Variety pack in Jelly - Chicken & Liver, Beef & Game, Salmon & Whitefish ➤ 12 x Variety pack in Gravy - Chicken & Liver The growing success of Cat Club since its introduction in 1998 is testament to yet another quality product from a local Northern Irish company whose philosophy is to put pets first. Celebrating 50 years in business, Mackle Pet Foods, has worked with specialist nutritionists to produce only the finest quality pet food products. Cat Club has experienced double-digit growth over the last five years. This phenomenal growth demonstrates the commitment of consumers to support local. Along with promotional activity, Cat Club will also be supported by a strong digital campaign throughout the coming months. ‘Cats love their Cat Club’! *Nielsen (NI) MAT Dec 2021

Why not visit Cat Club on Facebook @catclubcatfood to see more! 25

FOOD & DRINK NEWS

A FOCUS ON SUSTAINABILITY IN LOCAL FOOD & DRINK BY MICHELE SHIRLOW, CHIEF EXECUTIVE, FOOD NI

e’ve been delighted to be working alongside Tourism NI over the past month on a programme of local food and drink visitor experiences which are leading the way in sustainable practices. It is a reflection of consumer interest in the sustainable stories behind their food and drink, and it’s a way to show visitors what we are doing here to preserve our precious local environment. It’s an area which is growing massively in importance, as is regenerative tourism, which gives tourists the chance to reverse some of the damage done to the environment through new planting, repairing or cleaning up. There really is a great deal of positive work underway by smaller food and drink companies in terms of sustainability which has also become important due to spiralling energy costs. Some of the companies will also be featuring in the Food NI Food Pavilion at the RUAS in Balmoral Park from 11th–14th May. It’s one of the biggest presentations of local food and drink there since the advent of the coronavirus pandemic. We look forward to seeing Ulster Grocer readers there. It should be a great occasion especially for the dozens of smaller producers who haven’t had many opportunities to show their excellent produce over the past few years. I am pleased to report that our work with Tourism NI indicates there’s now a growing recognition of the importance of sustainable food and drink processes in helping to tackle the alarming challenges of climate change. We’ve now compiled a schedule of sustainable visitor experiences in most parts of Northern Ireland. One of the first experiences was a sustainable and thoroughly enjoyable banquet hosted by Yellow Door Catering and held at the Historic Royal Palace Hillsborough, where the chefs created a menu based upon organic produce from the walled garden. Other ingredients included Carnreagh potatoes, local Hillsborough honey, Mourne lamb and wild garlic. Hopefully the dinner was the first in a series of many, with chefs and gardeners collaborating together to 26

reduce food miles to yards and providing interactive experiences for visitors keen to learn more about growing and cooking with local, seasonal produce. It’s been very encouraging to see so many of our member companies investing substantially in sustainability. Another recent example of sustainability awareness is Food NI member Bernard Sloan of Whitewater Brewery in Castlewellan who has installed a nitrogen system to produce 75% of all the gas required within the operation. This important investment in sustainability follows the installation of a renewable energy system that supplies 100% of its electricity for all its extensive canning and bottling operations. Encouragingly, Bernard is now drawing in business for his canning line from Europe. The focus of this progressive business is on reducing its carbon footprint. So much so that they also have been offering lessons in brewing, with left over yeast being used for pizza making. The creation of a dedicated visitor centre also enables the brewery to showcase its impressive commitment to tourists. We’ve been delighted to include the visionary brewery in our extensive schedule of sustainable food experiences with Tourism NI. Last month also saw Suki Tea Makers in Belfast, another Food NI member, listed as one of the UK’s top two tea and fruit infusion blenders in the UK during the highly influential London Coffee Festival, which also featured a presentation by Suki’s Oscar Woolley. What sets Suki apart from many other tea producers is a longstanding dedication to sustainability in all its activities especially packaging. It’s a keen supporter of environmental preservation initiatives. The company, in addition, is involved in an imaginative project to grow tea at a special garden at Portaferry. Other smaller producers keen to welcome visitors interested in sustainably include artisan chocolate makers Neary Nogs in Rostrevor and Geri Martin’s Chocolate Manor in Castlerock. Both offer chocolate making workshops, exactly the sort of interactive and sustainable experience that visitors want. They even

have an opportunity to craft their own chocolates. Another environment-focused enterprise that is well worth a visit is Broughgammon Farm, also located in Ballycastle. Broughgammon, which ethically produces goat meat and rose veal, runs an impressive schedule of practical courses including artisan cheesemaking and butchery along with foraging for edible herbs and seaweed. The farm is also now launching its range of handcrafted ready meals. There’s also a regular club for children which helps them to embrace the environment. Visitors to the inspirational farm can also sample the best of local produce in its café and buy food and drink in the farm shop. Later in April there is an opportunity to learn more about a day in the life of an apple farmer at Long Meadow Cider, churn butter and make traditional Northern Irish soda bread at Bakehouse NI and forage for seaweed with Crawford’s Rock. Tracy’s Farmhouse Kitchen in Killinchy is offering a combination of outdoor pursuits around the picturesque Strangford Lough with bread making classes in her farmhouse kitchen. Other opportunities include foraging for edible herbs. I’ve had the pleasure of visiting most of these and learned a huge amount about their products, production and the creative people behind them. There are some interesting and inspirational stories behind the businesses and they make for memorable experiences. What we hope to do is to continue to support companies already invested in sustainability and to encourage and assist many others here to join the campaign. We’ll be working on this in the year ahead. We all need to pull together to preserve our precious environment for ourselves as well as for future generations.

To find out more about seasonable food experiences, check out our website www.nigoodfood.com

ADVERTORIAL

2022: A metamorphosis year for GUYLIAN COMPANY : GUYLIAN

022 is the year Chocolaterie Guylian, world famous for its Belgian chocolate Sea Shells, has chosen for a thorough modernisation of the brand, with a new pack design and an upgraded recipe. Guylian has also stated its ambition to be the sustainability leader in the chocolate industry, taking on a pioneering role with its 100% recyclable packaging, a CO2-neutral production site, and by becoming 100% Fairtrade chocolate and 100% palm oil free. Tom Snick, CEO of Chocolatarie Guylian, explains: “By changing our design and brand, we want to introduce a broader target audience to the unrivalled taste of our premium Belgian chocolate. Our strong brand awareness and iconic product have long been the strength of our brand. Our new packaging has a more contemporary and fresh design, while retaining the luxurious look. By giving the pack design a modern twist, we hope to appeal to a wider audience and become a brand loved by all.” PIONEERING ROLE IN SUSTAINABILITY As one of the most influential names in the Belgian chocolate industry, Guylian has put sustainability high on its agenda. Guylian has committed to working 100% with Fairtrade cocoa, offering its suppliers the guarantee of a fixed cocoa price. With this move, it immediately becomes the largest global brand of Belgian Fairtrade chocolate. Since the start of the year, the production site in Sint-Niklaas has been

fully climate neutral. This means that CO2 emissions have been reduced to the lowest possible level and all other emissions are compensated. In addition, palm oil and soya are no longer used in the production process. “We want to set the tone for all chocolate brands with these developments,” says Tom Snick. “Guylian consciously chooses a pioneering role by becoming sustainable in terms of raw materials, packaging, CO2 emissions, and Fairtrade.” IMPROVED, LESS SWEET TASTE The innovation at Guylian has also had an impact on the time-honoured recipe. The blending of dark, white and milk chocolate and the praliné filling is what makes Guylian’s Sea Shells such a success. All hazelnuts, chosen to be the best quality and perfect size for Guylian, are

“BELGIAN CHOCOLATE IS KNOWN IN ALL CORNERS OF THE WORLD AND APPEALS TO ALL MARKETS. AT GUYLIAN, WE PRODUCE 800 MILLION CHOCOLATES A YEAR.” roasted in-house and in their shells, to give the praliné filling a strong and unique hazelnut flavour, which also tastes less sweet. PLANS FOR THE FUTURE The all year round range will focus on the Sea Shells and Sea Horses, Temptations (individually wrapped seahorses), and the range of 100g premium bars and further packaging changes will be made with themed items launched around the key gifting occasions of Christmas, Valentine’s Day, Mother’s Day and Easter. Guylian will also continue to look into ways of further reducing its use of plastic packaging. With these innovations and sustainable moves and supported this June with a new TV advertising campaign, Guylian plans to continue its growth. Tom Snick said: “Belgian chocolate is known in all corners of the world and appeals to all markets. At Guylian, we produce 800 million chocolates a year, which travel all over the world. With this modernisation of our brand, our unique chocolate and our strong commitment to sustainability, we want to capitalise on our position as the world’s favourite Belgian chocolate.”

www.guylian.com 27

ADVERTORIAL

Yay for summer! MOY PARK’S BBQ RANGE IS BACK!

COMPANY : MOY PARK

reland’s number one chicken brand, Moy Park, will bring back its popular BBQ range - and hopefully the sunshine – just in time for the summer. Packed full of flavour, these products take the hassle out of preparation and

Mango, Lime & Coconut Chicken Mini Fillets and Sweet Chilli Chicken Drums & Thighs. “At Moy Park we pride ourselves on being market leaders in innovation and consumer trends,” said Ellen Wright, brand marketing manager at Moy Park. “We continue to see a desire for new and exciting flavours inspired by global cuisines, which informed the development of this product range. We’re delighted to bring the lines back to the BBQ for Summer 2022! There really is something for everyone to enjoy.” give consumers time for hosting and enjoying al fresco entertaining with family and friends. Moy Park’s branded BBQ range includes three fresh chicken lines - Cajun Marinated Chicken Breast Sizzlers,

For further information on products and distribution, please contact Moy Park Commercial Manager Kat Reid on 07881 037022.

ADVERTORIAL

SPAR nurtures local neighbourhoods

across Northern Ireland

COMPANY : HENDERSON GROUP

Patricia McCabe and Anne Hannan from Marie Curie with Bronagh Luke from the Henderson Group.

PAR NI is in the business of giving back. Nestled in local neighbourhoods, villages and towns from Ballywalter to Ballycastle, and everywhere in between, it’s in the brand’s culture to nurture the local neighbourhoods that they serve. This is reflected in SPAR’s UK-wide multi-million-pound investment in community engagement and brand positioning, The Joy of Living Locally, and alongside Henderson Group – which runs SPAR in Northern Ireland – it brings together everything SPAR has been doing since it arrived here over 60 years ago. The team were finally able to celebrate SPAR’s 60th anniversary at the end of March at a Gala Ball with over 700 special guests. The milestone was marked throughout 2021, with various community engagement and fundraising events for SPAR’s charity partner, Marie Curie. Bronagh Luke, head of corporate marketing at Henderson Group, has just announced that their fundraising target was smashed on the night: “I am delighted to say that at our gala ball, we raised over £160,000 for Marie Curie and Cancer Fund for Children, with over £80,000 going straight to each charity to help them continue the vital services they 30

provide in our local communities. “As one of the biggest employers in Northern Ireland, it’s not just our responsibility to give back to local charities and community organisations, but it’s an essential part of what forms the culture within the Group and our brands.” With SPAR stores in every community McAtamney’s is one of over 180 local suppliers collaborating with Henderson Wholesale.

across Northern Ireland, The Joy of Living Locally communicates through three brand pillars: Value on Your Doorstep, Passionate about Local and Nurture our Neighbourhoods, which assures shoppers that being there for communities is what SPAR is all about. Bronagh continued: “Nurture our Neighbourhoods encompasses our CSR strategies to give back to and support community organisations and local charities, celebrate neighbourliness and provide local employment. “And the entire strategy focuses on SPAR’s drive for continued value, supporting the local agri-food industry, and connecting and engaging with the

“LOCAL HAS TAKEN ON A WHOLE NEW MEANING RECENTLY. SHOPPERS ARE EVEN MORE RELIANT ON GETTING GOOD VALUE IN-STORE.” local communities in which SPAR retailers have built their businesses.” SPAR is renowned for being Passionate About Local, which is another pillar in the brand’s forward-thinking strategy. Henderson Wholesale sources over 75% of its fresh food locally, and SPAR NI’s own brand ranges, SPAR Enjoy Local, The Kitchen, The CHEF and The Greengrocer’s, are created in collaboration with local farmers, growers and producers and supplied to almost 500 SPAR, EUROSPAR, ViVO, ViVOXTRA and ViVO Essentials stores across Northern Ireland. In total, the company works with over 180 suppliers to bring only the freshest and most trusted products, at great value, to their retailers and shoppers. Bronagh continued: “Local has taken on a whole new meaning recently. Shoppers are even more reliant on getting good value in-store, alongside trusted

ADVERTORIAL Conor and Sinead Connolly who fundraised with their local community to provide five lifesaving defibrillators for the area.

customer experiences with their local retailers. SPAR is at the heart of their community, providing every day value with faces in-store who they know and trust.” Reflecting on the Group and SPAR’s community impact over the years, Bronagh said: “Since coming to Northern Ireland over 60 years ago, SPAR has supported around 24,600 local organisations, and has raised over £7m for them in the past 20 years alone. “One of the most integral campaigns

for our retailers to engage with their communities over the past few years has been our Heart of the Community defibrillator campaign.” Since 2016, 253 Automated External Defibrillators have been installed outside SPAR, EUROSPAR and ViVO branded stores, saving 15 lives. Most recently, Wilkinson’s SPAR Mountsandel in Coleraine and Route Service Station, Ballymoney partnered with local charity, Paul’s Legacy, to install their defibrillators in memory of local nurse practitioner Paul

Conor O’Kane from Marie Curie with Olivia Nash, who helped SPAR celebrate 60 years in Northern Ireland in 2021.

Murray who died suddenly in February 2021. Bronagh continued: “In 2020, Sinead Connolly who runs Connolly’s SPAR in Dunclug in Ballymena was diagnosed with Sudden Death Syndrome after falling ill and having a cardiac arrest in an ambulance. Sinead was saved thanks to CPR and a defibrillator, and when she recovered, she threw her energy into raising funds to install a defibrillator at her store. The community rallied behind the cause so much that they raised enough for five devices, which were donated to groups and organisations in the Ballymena area. “These partnerships for good show that impact of community retailing, and why it is so important for our towns and villages. “Our retailers stand as local hubs, they are engaging in the causes that matter most to their neighbours and are stocking their hyper-local producers’ products on their shelves. “It is our local shoppers, retailers and employees who put their all into our community engagement, and we look forward to many more years of supporting those local communities, our charity partners and our own team members across the business.” 31

ADVERTORIAL

Lick Gelato COMPANY : LICK GELATO

WE ARE A SMALL FAMILY RUN BUSINESS BASED IN NEWCASTLE CO DOWN. EST 2015

e specialise in handcrafted artisan gelato, with bold combinations, quality ingredients and big tastes.

WE HAVE ACHIEVED 3 Gold medals 1 Silver medal and numerous other awards at the annual National Ice Cream Competition hosted by the Ice Cream Alliance, and a 2-Star Guild of Fine Food Great Taste award. This alone shows the commitment and dedication we have to producing the best handcrafted gelato that we can, which is available in our own store and in our growing network of retail partners whose desire is to invest in a quality driven ice cream solution for their business.

If you wish to explore the avenue of becoming a Lick Gelato stockist, please contact us on info@lickgelato.com or Simon on 07799 718992.

ADVERTORIAL

Welcome to Draynes Farm COMPANY : DRAYNES FARM

t Draynes Farm, we have a long history of providing premium milk and dairy products from our own herd of prime Holstein Friesians to leading baristas and chefs. We use the same exceptional milk and cream to create our iconic ice-creams. We believe that happy cows are the secret to our velvety products so maintaining a stress-free environment for our herd is a vital part of every day at Draynes Farm. Without

them, we would have nothing, so it only makes sense our cows are treated with the highest possible level of care. They scratch our backs, we scratch theirs... Literally. Only the finest ingredients are accepted when making our ice-cream, from Royal Bourbon Vanilla, Spanish Dulce da Leche, Callebaut Belgian Chocolate and most importantly, Aunt Sandra’s Honeycomb made right here in Belfast. Compromise

is not an option! Our current flavour range of 14 ice-creams includes family favourites like Vanilla, Honeycomb and Raspberry Ripple alongside new trendy choices with Biscoff, Strawberry Cheesecake and Cookies & Cream, all available in 5 litre Napoli pans. We also have a range of 1 litre, 500ml and 125ml retail tubs in selected flavours for stocking in your frozen aisle. The proof is in the pudding, our Vanilla and Sea Salted Caramel have won 2 star Great Taste awards each and our Honey-comb has won a 1 star Great Taste award. When you stock a truly fabulous real dairy ice-cream... why not shout about it! We believe in creating an exciting brand experience and effective merchandising to help drive sales. We can kit you out with everything you need to get up and running and keep you moo-ving in the right direction!

ADVERTORIAL

MOO’D ICE CREAM - a taste that

stands out from the crowd COMPANY : MUSGRAVE

upporting local has never been so important and it is firmly on Musgrave NI’s agenda. Spending £160m annually on local food and drink, working with 3,000 farmers and 150 local food and drink suppliers, Musgrave’s commitment to local food and drink is evident and it has partnerships of which to be proud. Its retail brands SuperValu and Centra offer shoppers a range of exclusive foodto-go brands including Frank and Honest gourmet coffee, Green Kitchen, and for sweet treats, the award-winning Moo’d Ice Cream. Made by family-run business Ice Cream

Treats based in the province of Ulster, Moo’d Ice Cream launched in 2016 and is made using dairy cream from over 3,100 farmers across the island of Ireland. Available in almost 30 SuperValu and Centra stores in Northern Ireland, the Moo’d range includes something for everyone - whirlies with a tempting selection of toppings, soft whipped ice cream, luxurious gelato, sundaes and milkshakes. Popular flavours include Madagascan Vanilla, Mint Chocolate Chip, Cookies and Cream Gelato, as well as Salted Caramel Chocolate Brownie and Cookie Dough. “Moo’d is all about natural ingredients and simplicity, so rather than use vegetable or palm oils that could detract from the flavour, Moo’d uses delicious dairy cream for a taste that stands out from the crowd,” said Julie Cherry, director of trading for Musgrave NI. “Using flavours from the best flavour houses in Italy, combined with luxury Irish dairy cream gives Moo’d a real creaminess and superior quality that has earned it

a Great Taste award for its Cookies and Cream Gelato Tub. “We really do champion local and are proud to have a strong relationship with a local producer and, like Musgrave, a family-run business.” Marie O’Neill, manager of Centra Keady, which recently underwent a major refurbishment, added: “We have just switched to Moo’d Ice Cream following our revamp and it’s very popular with shoppers of all ages. Milkshakes and whirlies are our best sellers, but our customers tell us the gelato, especially the cookies and cream and blue raspberry, taste amazing.” This summer, Moo’d Ice Cream will be travelling the country with Centra at its five Run Together 5k races in Enniskillen, Bangor, Armagh, Derry~Londonderry and Ormeau Park in Belfast. It will also join SuperValu at the Breast Foot Forward event at the City Hall in June and at food festivals around Northern Ireland. SuperValu and Centra are also looking forward to launching a special Moo’d competition very soon. Watch this space. Moo’d Ice Cream is available in selected SuperValu and Centra stores.

ADVERTORIAL

revamping Zumi Fruit Drinks for summer! COMPANY : CLARKE MILLAR

ZUMI, FOR YEARS NORTHERN IRELAND’S FAVOURITE MILK MAN’S DRINK IS ABOUT TO HAVE A MAJOR UPGRADE

“WE ARE PLEASED TO BE WORKING WITH A NEW PARTNER TO MAKE ZUMI FRUIT DRINKS. OUR CUSTOMERS HAVE RESPONDED VERY POSITIVELY TO THE RELAUNCH.”

ocal business, Clarke Millar, based in Dunmurry are re-launching their popular Zumi fruit drinks range introducing a fresh and more contemporary look and feel for the brand. After an original launch in 2014, the refreshed Zumi range will be available from June 2022 in Orange, Blackcurrant and Apple and Strawberry flavours in both 750ml bottles with a £1.49 RRP and 500ml bottles with a £1.29 RRP. The 500ml bottle will feature a sports cap ideal for easy consumption on the move and the 750ml is perfect for take home consumption or in transit. Both bottles are 100% recyclable and will 36

contain a longer shelf life. Zumi fruit drinks are the ideal refreshment for picnics, sporting events, family get-togethers and BBQs. The re-launch in June is perfect timing for consumers looking forward to trying the new products over the summer season. The new products build on the success of the family-owned company’s longstanding Zumi fruit drinks which are readily available in Northern Ireland through retailers such as SPAR, Musgrave and Russell’s Food and Drink, and wholesalers such as Savage & Whitten and Booker. By refreshing the product, Clarke Millar hope to broaden the appeal and market for Zumi fruit drinks in the future. Mark Hermsen, commercial director, commenting on the new product, says: “We are pleased to be working with a new partner to make Zumi fruit drinks. Our customers have responded very positively to the re-launch and we are keen to introduce new product improvements which will increase the appeal of Zumi not only to our current customers, but also new customers across Ireland and the UK.” Clarke Millar, established in 2013, operates from a purpose-built BRC grade AA-accredited factory in Dunmurry specialising in the production and distribution of chilled and ambient foods for the retail, wholesale and food service sector. Clarke Millar have a portfolio

of chilled fresh food brands including Mulligan’s ready meal snacks and Millar Family Foods sausage rolls which it produces in-house. Zumi fruit drinks, along with Millar Moo flavoured milks are part of its chilled drinks offer.

Please get in touch with Clarke Millar for more information on 07591 833543 or email mark@clarkemillar.com. Follow us on Facebook, Tik Tok and Instagram #success #facebook #instagram

ADVERTORIAL

Introducing NEW PERONI NASTRO AZZURRO 0.0%

COMPANY : RICHMOND MARKETING

A NEW, REFRESHING ITALIAN BEER WITH ZERO ALCOHOL

otal No/Low category is in strong growth of +14% in the latest 12 weeks, with Lager holding 42% market share. No/Low products are becoming increasingly normalised lifestyle choices, making the category more accessible and inviting for consumers than ever before. Super premium Italian beer brand, Peroni Nastro Azzurro, has announced the arrival of its new alcohol-free beer, Peroni Nastro Azzurro 0.0%. The launch of Peroni Nastro Azzurro 0.0% across the UK and Ireland in April 2022 means that there is now a super premium Italian beer with refreshing taste for all occasions, with alcohol and 0.0% alcohol choices available. The new super premium nonalcoholic lager, bringing value to the fast-growing no and low category. Peroni

Nastro Azzurro 0.0% proudly features the same crisp, full-bodied flavour profile as the brand’s signature alcoholic beer, Peroni Nastro Azzurro. The same passion, flair and elevated moments, now with 0.0% alcohol. As part of the launch, Peroni Nastro Azzurro 0.0% will be sponsoring the Aston Martin Formula 1 Team which will be supported by a wide-reaching advertising campaign across TV, outdoor and digital channels, along with extensive consumer sampling. Mastering high quality taste with zero percent alcohol, Peroni’s brewing team have used innovative technology and the same premium ingredients as its alcoholic beer - including Peroni Nastro Azzurro’s signature Nostrano dell’Isola maize, grown exclusively for the brand in the heart of Northern Italy.

Peroni Nastro Azzurro 0.0% will be available in Ireland and the UK from May 2022. For further information, follow @PeroniIreland on Instagram and Twitter. If you are interested in stocking Peroni Nastro Azzurro 0.0%, please contact orders@richmondmarketing.com. 38

ADVERTORIAL

RED BULL ANNOUNCES NEW MUST HAVE

summer edition COMPANY : RED BULL

ere to refresh your senses and give wiiings to your actionpacked summer is the brand new unique and delicious Red Bull Summer Edition Apricot-Strawberry. Inspired by long sunny days and warm summer sun, this latest fruity number will join a line up on shelves of popular Red Bull Editions including Cactus Fruit, Watermelon, Coconut Berry and Tropical. With all the functional benefits of Red Bull Energy Drink, Red Bull ApricotStrawberry gives a delicious flavour burst of juicy strawberry that blooms into fruity apricot with a hint of peach. The perfect base to a summer mocktail, an Instgrammable summer bbq accompaniment or to give you wiiings for those long days hiking or exploring the outdoors, Red Bull Apricot-Strawberry is

your must have energy drink this summer. Available for a limited time from May 2022 in 250ml cans, the matte-orange packaging will stand out amongst the rainbow of editions in the Red Bull product line. Available in over 170 countries worldwide, with more than 9.8 billion cans of Red Bull consumed last year, its expanding range of editions and beyond the ordinary marketing strategy see Red Bull continue to wing its way into Irish consumers hearts, minds and shopping baskets. Founded in 1987, Red Bull established the energy drinks product category, promising to vitalise body and mind and has since seen over 100 billion cans of Red Bull Energy Drink consumed. It is appreciated worldwide by

top athletes, students and in highly demanding professions, as well as during long drives. Red Bull Sugar Free serves the no sugar category trend in Northern Ireland, whilst the colourful editions including this latest ApricotStrawberry for Summer 2022, Tropical, Red (Watermelon), Green (Cactus Fruit) and Coconut Berry provide wings for every taste. Giving wings to people and ideas, Red Bull is official energy drinks partner to Connacht Rugby and the Irish Women’s Hockey Team, also supporting Irish athletes, hockey goalkeeper Ayeisha McFerran, surfer Conor Maguire, downhill mountain bike athlete Greg Callaghan and drifter Conor Shanahan. Visit www.redbull.ie for more inspiring content and follow @RedBullIre on Instagram and Twitter to stay up to date with the latest action and events.

BBQ & SUMMER DRINKS

Bringing the wow factor to SNACKS & MEALS COMPANY : SCOTTS

CREATED 10 YEARS AGO AS A SIDELINE TO HIS FAMILY’S FRUIT & VEG BUSINESS, SCOTTS CRISPY ONIONS’ QUALITY, VERSATILITY, NPD & LONG SHELF LIFE HAVE MADE THE BRAND A HIT IN RETAIL, FOODSERVICE & EXPORT MARKETS, MD RICHARD SCOTT TELLS ALYSON MAGEE

Emma Scott

SCOTTS CRISPY ONIONS IS 10 YEARS OLD IN 2022 - HOW DID THE COMPANY START? I’m from a fruit & veg background. The name of the parent company is Sydney B Scott & Sons, and the founder, Sydney, will be 94 this year. I’m the younger of his two sons. Scotts Crispy Onions originated from the fruit & veg end as a side line to the other products we were packing, chopping and dicing. Quite quickly it turned out to be something that was bought readily with good repeat sales. At that point, we were doing a half day a week in a portacabin with a hand fryer. We had a driver who was an ex-chef, so we took him off the van to go into it full time. Ten years ago, there was nobody doing what we were doing; we were the first 42

to bring it to the retail sector. You need a dedicated fryer because the crispy onions ruin the oil and, unless you’re doing volume, it’s a hassle and a mess. We started off with the Original flavour, got listings with one or two distributors doing butcher shops and then we got listed with Musgrave supplying SuperValu and Centra. Musgrave was one of the first bigger groups to come on board, and then we expanded and were able to do their own brand which gave us more coverage. HOW HAS THE BRAND EVOLVED OVER THE YEARS? In the early days, we linked in with Jenny Bristow and she helped us out with flavours. We were looking at potato crisp flavours like cheese & onion and curry, but the ones we have stuck with are

Original, Steak, Smokey Bacon, Sweet Chilli and Chinese Salt & Chilli. Original would still be the best seller for us, and steak number two. We also have a small 40g snack pot, more for food on the go or for use in hotels or chip shops as an extra like onion rings or garlic dips. Whenever things started to take off and get a bit busier, I was travelling down south quite a bit and doing a lot of the calls to promote the line and make sure it was merchandised and it became obvious there was potential for it to go out on its own, so I stepped aside from the fruit & veg business completely. My brother is involved in that end, with his family now a third generation in the business. I’m still a partner in the fruit & veg end, but I solely concentrate on the crispy onion side. My son Christopher is involved in the crispy onion business, working directly with butchers, and his wife Jodie is involved in marketing and sales. We have a couple of big retailers coming on board, and Jodie has been instrumental in that side of things. I had a daughter, Emma, who was involved in the business in the early days, and she was killed in a car accident at only 17. She was full of passion, doing really well in telesales, and is still not forgotten by customers.

BBQ & SUMMER DRINKS We also have very loyal and skilled production staff including office and warehousing personnel to help in every aspect of a busy company. WHERE IS THE COMPANY BASED? We were based in Loughanhill Industrial Estate in Coleraine but sold that site to Lynas Foodservice years ago and moved out to a two-acre site in Aghadowey. It’s the old creamery premises, and we’ve got oceans of space so that’s where the fruit & veg business is situated alongside Scotts Crispy Onions and we’ve got a farm shop on the site. With Scotts Crispy Onions, there would now be 20-plus employees between production, sales and office staff. We do two shifts over an 18-hour production day, 5am to 10pm, Monday to Friday. The premises were purpose built for us and have BRC food accreditation which gets us into the multiples. WHAT IS THE USP OF SCOTTS CRISPY ONIONS? We’ve blazed a trail and are certainly now a brand name which is known and respected. A number of people have come in on the back of our success and tried to copy the product, but where we believe we win is in our quality and repeat business. We believe we have a product that adds a wow factor to every snack or meal. We’ve lost a customer or two because of price competition but have got them back again on the basis and quality and taste. My father used to have a saying years ago that ‘quality is remembered, long after price is forgotten’ and that’s very true. We’re very competitive with our price and, in this day and age when prices are rising, we’re maintaining the price.

What’s key to any good brand name, though, is consistency. We were the first to do it, got the market opened for it and we’re the number one without doubt. We’ve got plenty of ideas going forward to keep our

name to the front and have a very loyal customer base because of the quality of the product. What we have found is it gives the end user a product they couldn’t normally do at home. It’s a fast, ready to use, hasslefree product with no preparation needed; it’s ready to reheat in a microwave or oven or can just be eaten cold. And it’s cooked in rapeseed oil, which is a healthier oil product. WHO DO YOU SUPPLY TO? We supply to retail markets in Northern Ireland and the Republic of Ireland, including Musgrave, Dunnes, Tesco, Applegreen and Lidl. Through agents and wholesalers, we would cover 90-95% of the butchers in Northern Ireland with our products, either under their own brand name or our Scotts brand, and we do a lot of butchers down south as well. We do supply a bit into GB and have capacity to develop that further. With

our 10-month shelf life as an ambient product, we can sell in volume without any worry about deterioration in the product. It’s all lab tested, which gives customers the confidence to buy in volume without having to deal with the wastage problems you normally have in a fresh food business. Retail would be 60-65% of our business and catering 30-35%, and we supply Lynas Foodservice, Henderson Foodservice and Excellence in Dublin, servicing restaurants, hotels and deli counters. We export to Denmark, Iceland, Dubai and Australia.

Richard Scott

and see the variation. One of the problems in the past was people just associated crispy onions with burgers and didn’t realise it’s such a versatile product. We’ve been trying to educate them it can be used in any snack, in a wrap, salad, burger, on top of soup, with scrambled egg or fish. With our flavours, there’s at least one that is suitable for each of those. Whereas IFEX is more for the trade, the Balmoral Show gives us face to face with consumers, the end users. It gives us the opportunity to sample new flavours for consumers to try without having to buy it first. We’re always amazed how many children come straight to our stand at the Balmoral Show to spend their pocket money on our crispy onions because they’re so tasty. WHAT ARE YOUR PLANS FOR SCOTTS CRISPY ONIONS? We have a couple of things in the pipeline, which are quite innovative and top secret at the minute but will be released over the next couple of months. We’re always trying to do something interesting and better to broaden our customer base.

DID YOU HAVE A GOOD IFEX & ARE YOU LOOKING FORWARD TO THE BALMORAL SHOW? IFEX was very good for us. Henderson Foodservice and Lynas Foodservice were using our products in their demonstrations throughout the day and our customers were able to experiment 43

ADVERTORIAL

BOOST DRINKS launches NEW 500ml can

format in response to popular demand

COMPANY : BOOST

BOOST ENERGY JUIC’D WILL BE AVAILABLE AT £1 PMP

“BOOST JUIC’D IS AVAILABLE IN THREE EXCITING FLAVOURS PINEAPPLE AND GUAVA PUNCH, MANGO AND TROPICAL BLITZ, WATERMELON AND LIME TWIST. EACH HAVE THEIR OWN UNIQUE PERSONALITY AND THE 500ML CAN FORMAT WILL COMPLEMENT THE EXISTING 500ML AND 1 LITRE RE-SEALABLE RANGE.”

he remarkable success of Boost Energy in Northern Ireland has led soft drink giant Boost Drinks to expand its Energy portfolio with the introduction of a 500ml can format in three brand new flavours. 2021 was a huge year for Boost in NI with total unit sales of a staggering 27 MILLION which was driven largely by sales of Boost Energy Red Berry – NI’s best-selling soft drink in the convenience channel. The 500ml market is the largest selling can segment at £251m* & growing +28%* year on year with flavoured 500ml variants driving the category growth +39%** 44

Boost Juic’d is available in three exciting flavours - Pineapple and Guava Punch, Mango and Tropical Blitz, Watermelon and Lime Twist. Each have their own unique personality and the 500ml can format will complement the existing 500ml and 1 litre re-sealable range. The superior blend of real fruit juice and maximum energy in Boost Juic’d will attract new shoppers and drive incremental sales in the category. Juic’d will be supported in Northern Ireland with a 360-marketing campaign across trade and consumer formats including PR, sampling and advertising. Boost was established in 2001 after founder and CEO Simon Gray saw the

opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time. Two years later Boost, alongside Hardy Distribution, brought the brand to the local market, making the brand 20 years old in NI next year. Boost Drinks now owns the province’s top selling soft drink within the local independent convenience channel*. Boost is available in various pack formats across Energy, Sport and Iced Coffee products. * IRI GB Symbols & Independents and NI Convenience sales to 22/02/22 ** IRI GB Symbols & Independents and NI Convenience sales to 31/10/21

INCREASED COST OF LIVING AND THE IMPACT ON FOOD & DRINK BRANDS COMPANY : THE FOUNDATION

OUR RESEARCH DETAILS THE IMPACT OF AN INCREASED COST OF LIVING ON LOCAL FOOD & DRINK BRANDS ACROSS THE ISLAND OF IRELAND AND EXAMINES THE OPPORTUNITIES FOR BRANDS AND RETAILERS WITHIN THIS CHALLENGING MARKETPLACE. THE INCREASED COST OF LIVING IS MAKING A BIG IMPACT ON FOOD SHOPPING. Cost of living isn’t a trend; it’s a crisis. Our research supports this with an overwhelming majority (85%) agreeing that the rising cost of living impacts how they shop. In times of crisis, brands can and should show empathy with consumer sentiment. Some retailers have gone further, using this opportunity to showcase the reasons why consumers should choose them using increased investment and promotional activity. For brand owners, the question is not necessarily how they can reduce their prices but the way in which they can help lighten the load. For example, using rich marketing content to promote money saving hacks in their category.

LOCAL FOOD & DRINK BRANDS LIKELY TO LOSE OUT For local food & drink brands, it’s not great news, when taken at face value. The impact of the crisis is such that a third of consumers (36%) expect that they will buy less local produce in the future, while less than half say that it will not impact how much local food & drink they buy. For local brands, the ability to communicate value at every touchpoint will become an essential part of their marketing. While pricing is an important part of this, brands should work to communicate strong reasons to buy. In communications, this may involve highlighting price points where possible, bundling products or finding a message that communicates value differently (think Duracell and how it communicates its longer lasting

batteries for example). On pack, there’s an opportunity to add value by including portion sizes, serving suggestions and storage information ie, if products can be frozen to appeal to value-conscious consumers. AS WELL AS THE BIG BRANDS AND PREMIUM PRODUCTS… Perhaps unsurprisingly, the changes in shopping behaviours that consumers are predicting are likely to lead consumers away from well-known brands and premium products – both of which are perceived to be more expensive. We may potentially see some change within food & drink categories, with own-label ranges gaining more footprint instore. Commercially, the question for local food & drink manufacturers may be whether they need to increase their focus on supplying own-label products and how they can communicate impactfully to buyers - a different challenge to communicating to consumers and households. For local food & drink brands generally, now may be the right time to consider a messaging shift. This could lead to brands moving away from more premium territories/occasions and focusing more on the “everyday” message. Let’s not forget that premium and “indulgence” will remain a key driver in some categories such as confectionery and snacking. WE’RE ALL BECOMING KEEN BARGAIN HUNTERS As consumers turn away from wellknown brands and premium products, it’s unsurprising that the big winners will be own label products with 61% of consumers saying they will buy more as a result of the cost of living crisis. The quest for a bargain will not stop there; we will see a heightened focus on special offers, value ranges and in particular the rise of shopping within the clearance section, with over half (57%) saying they’ll buy more from the clearance section.

Despite consumers saying they expect to cut back on local food & drink products because of cost of living, it’s important they don’t lose sight of the importance of sourcing as a message to consumers. It communicates trust, quality and can also differentiate brands when they have a unique story. There is also a need to communicate a value message to combat any negative price perceptions that consumers may have around local food & drink brands.

For retailers, there will be plenty of appetite for increased promotional activity and ensuring that value ranges feature more prominently in category plans and marketing. As for local food & drink manufacturers, the question that arises once again, is how much focus should be placed on supplying own label as a way of supporting the business through this crisis of consumer confidence. SEEING IS BELIEVING While the rising cost of living weighs heavily on consumers’ minds while shopping, there is an opportunity for local food & drink brands to use their messaging and packaging to win hearts and minds instore. Think about it, how often have you picked up a piece of fruit or veg and set it back down to lift another that is more visually appealing? We know that a key measure of quality to consumers will be the physical appearance of the food & drink product they are purchasing. Almost three quarters (72%) of consumers say seeing the products behind or through packaging has considerable or lots of influence on what they purchase. Also important to consumers is the ease with which they can cook/ prepare the food & drink products – 62% say it has considerable or lots of influence on their purchases.

While cost of living will impact local food & drink brands, there are ways to help drive purchase. Showing produce through the packaging and dialling up the convenience message on pack, will go a long way with consumers. SOURCING IS STILL ON THE AGENDA FOR CONSUMERS Half of consumers say that where food & drink is sourced from has either considerable or lots of influence on them. Interestingly, this is more pronounced in Ireland (55% vs 41%) than in NI.

THERE IS AN OPPORTUNITY TO OFFER MORE LOCAL PRODUCE IN FRESH CATEGORIES Consumers equate local with fresh and when asked the types of local food & drink they would like to see more of, Fruit and Vegetables (56%), Fresh Meat and Poultry (53%) and Bakery (50%) are the fresh categories that emerge. Interestingly, NI consumers show more pronounced desire for Fresh Meat and Poultry (61% vs 49%), Fruit and Vegetables (60% vs 55%) and Preprepared Fruit and Vegetables (34% vs 20%) than in Ireland. THERE IS ALSO A DEMAND FOR LOCALLY PRODUCED CONVENIENT FOOD Demand for “raw” local produce is high but there is a significant demand from consumers to see more local options in Ready Meals and Ready to Cook foods

(29%), Pre-prepared Fruit and Veg (23%) and Pre-prepared Meat and Poultry (22%). For retailer category planners and buyers, there’s a clear demand for local options across the categories among Irish and NI consumers – particularly in fresh. For local food & drink brands, again, there is a need to shout about local credentials, and for those local brands considering entering other categories, there’s an indication that demand is there if the product, price and promotion are competitive. SOCIAL MEDIA SHOULD BE A KEY TOOL FOR FOOD & DRINK BRANDS Anything that influences consumer grocery habits should be considered by marketers. This is why, when over two thirds (68%) of consumers said that social media has either a little, considerable or lots of influence, it really should be a focus for local food & drink brands. RECIPE IDEAS, INSPIRATION FROM OTHERS AND A DEMAND TO FIND OUT MORE ARE ALL KEY DEMANDS When exploring the areas that consumers connect with on social media, there’s a clear desire for recipe ideas from food & drink brands, with two thirds valuing this type of content. Furthermore, less than half (45%) value content featuring other consumers cooking, preparing or serving food & drink products. One third crave content that helps tell the story around how the food & drink was sourced or produced.

Social media HAS influence. The challenge for local food & drink brands is to use it consistently and in a way that’s authentic to their brand. Building on the insight that consumers want inspiration, brands should consider user generated content and origin stories. WHO WE ARE The Foundation uses creativity and clarity to drive businesses forward today while building better for tomorrow. With services across branding, design, packaging, digital and campaign execution, we develop brands that enable businesses to inspire their people, excite their customers and generate long term commercial impact.

We’ve done this for a range of food & drink brands including Mash Direct, S&W, Dole plc, Lynas Foodservice and Symphonia Gin. ABOUT THE RESEARCH Against a climate of global uncertainty, rising prices and some lifting of restrictions, we sought to provide some clarity around how this is filtering down to consumer sentiment across Ireland and Northern Ireland. Our Strategy Director, Brendan Gallen, commissioned a unique study to determine the likely changes in consumer behaviour and what this means for local food & drink brands and retailers. THE SAMPLE Over 500 consumers across Northern Ireland and Republic of Ireland participated in the online survey which was conducted in March 2022.

For more insights or to discuss how we can help you build better for your brand, get in touch with Brendan Gallen (brendan@ wearethefoundation.co.uk), or visit www.wearethefoundation.co.uk to download this report in full and find out more.

AGRI-FOOD NEWS

CALL FOR INPUT COSTS TO FILTER UP PIG SUPPLY CHAIN

RISING INPUT COSTS ALSO TAKE THEIR TOLL ON POULTRY SECTOR

lster Farmers’ Union (UFU) says pig producers are struggling to sustain their farm businesses as soaring input prices are putting cash flow into the negative, and extra production costs need to filter up the supply chain to ease the pressure. “Soaring feed prices combined with eyewatering energy and red diesel increases has many pig producers facing a stark reality, questioning whether they will be able to survive the inflation for much longer,” said Victor Chestnutt, president, UFU. “Input costs are destroying the viability of pig production in Northern Ireland and our producers are experiencing massive losses like never before. The situation is not sustainable. “In a matter of weeks, our members will be forced to reduce pork production if retailers and processors don’t step in urgently. They have the ability to ensure that a supply of locally reared, Red Tractor pork continues to be available to consumers. “Pork prices in store need to reflect the current cost of production to sustain the sector. With everything that is going on in the world we need to be doing everything to protect our food security and local food production here in NI, not standing back watching farm families struggling to survive another day in business. “Consumers may not be pleased about increases to pork, but it’s crucial that input costs filter up the supply chain to alleviate the pressure upon farm families. If the NI pig sector collapses because producers were not given the support they needed, consumers will face a huge loss too. “Local pork products produced to world leading standards will disappear from shop shelves and even imports produced to lower standards will be hard to come by as they are not widely available.”

BEST DRESSED COMPETITION RETURNS FOR THIS YEAR’S BALMORAL SHOW

he Balmoral Show is on the lookout for the most appropriately dressed country lady and gent as the popular competition returns to Balmoral Park, Lisburn on Saturday, May 14. This year the competition will be judged by Cool FM presenter and former Miss NI Katharine Walker. Dubarry of Ireland and Ireland’s Blue Book will also return as sponsors helping to crown both the Best Dressed Lady and Gent of the 2022 Show. With prizes on offer including a stylish country outfit from Dubarry and

Paul Corson, Dubarry of Ireland, joins judge, Cool FM’s Katharine Walker at Castle Leslie Estate ahead of Balmoral Show’s Best Dressed competition.

oultry producers are becoming increasingly concerned over financial pressures, says the Ulster Farmers’ Union (UFU) after meeting with the poultry committee. “Our poultry producers across Northern Ireland are on edge about soaring energy and feed prices that are putting the cost of production through the roof,” said Victor Chestnutt, president, UFU. “We understand that processors have been engaging with retailers to ensure that these costs are passed up the supply chain and we’re fully supportive of these discussions. “Poultry producers should not have to bear the brunt of skyrocketing increases alone when working to produce high-quality produce for consumers. “We encourage all retailers and consumers to be mindful of the skyrocketing production costs that are being forced upon our members. They take pride in producing food to world-leading standards for the public to enjoy but during this extremely difficult period they need to be supported to ensure they can continue feeding the nation. “The stark reality is, to ensure a continued supply of food in our shops, a fair margin must be attainable for farmers, but at this stage, that is not the case for all of our members.”

a luxury stay provided by Ireland’s Blue Book, Show organisers are encouraging visitors to dress to impress in their best country attire on May 14. Entrants should make their way to the registration marquee, located next to the Downtown Show Stage on from 10am-1pm with the final taking place at 2pm on the Downtown Show Stage. The 153rd Balmoral Show will take place from Wednesday, May 11 to Saturday, May 14 at Balmoral Park, Lisburn and promises to be a fun day out for families. All tickets must be purchased online at www.balmoralshow.co.uk.

MARKETING NEWS

SOCIAL MEDIA COOKING SERIES INSPIRES WAGAMAMA MAYO RANGE

agamama has added a new collection of mayo products to its retail range, which was inspired by the positive fan response to wagamama’s cooking series, Wok from Home, hosted by wagamama’s Global Executive Chef Steve Mangelshot. Launched last month in Tesco initially, the plant-based sauces include katsu mayo and firecracker mayo and join the wagamama cook-at-home range of sauces and meal kits successfully launched last year including its awardwinning katsu curry meal kit. “This summer we’ve bottled our iconic flavours and spices to create the perfect condiments to add that wagamama

touch to your classic barbeque line-up,” said Mangleshot. “Mayo is fantastic because you can add it to pretty much anything – burgers, dressings, potato salad, or even spoon it through risotto. It’s a fridge staple and carries big flavour brilliantly, which is why we chose it as the vehicle for our bold katsu and firecracker curry flavours.” Wok from Home launched on social media in April 2020 just after the start of the first UK lockdown and saw over 10 million wagamama fans cooking katsu curry and other dishes from home, inspiring a sense of connection and community during lockdown. Following the positive response to

LOCAL PET BONE BROTH BRAND SECURES APPROVAL FROM TV STAR

V star Diane Morgan has given start-up pet brand Karnlea her seal of approval after the Belfast company gifted her a case of its nutritious Bone Broth for her rescue dog Bobby. The toy poodle – stage name, Robert Bovril Morgan – loved the beefy supplement which is made from 100% natural products and has high levels of protein, collagen and minerals. Karnlea’s owners, husband and wife team Lara and Ken McCullough, were thrilled when they heard back from the comedy actress who features in TV favourites After Life, Motherland and Mandy. The couple contacted Diane after

TV star Diane Morgan with Bobby.

the show, wagamama was inspired to launch three meal kits (katsu curry, pad thai, chicken ramen), three stir fry sauces (teriyaki, firecracker and pad thai) and two curry pastes (katsu and raisukaree), which have already proved a success and has plans to extend the range further. seeing an interview with her in Your Dog magazine in which she talked about adopting Bobby through the Blue Cross charity. “We were delighted when we saw the article as we have been big fans of Diane’s since she first appeared as Philomena Cunk on Charlie Brooker’s Weekly Wipe,” said Lara McCullough. “We approached her to ask if she would like a case sent for Bobby and she replied to say it was just what she was looking for. “It was lovely that she took the time to thank us in this way. We are so pleased that Bobby enjoyed Karnlea Beef Bone Broth. It’s so good for joints and bone health, and easy to digest, so ideal for older dogs.” Karnlea Bone Broth can be used as a supplement, treat or topper for dogs and cats, and is sold through independent retailers and its website.

WKD LAUNCHES ALCOHOLIC DRINK WITH A BOOST D rawing inspiration from the energy drinks category, WKD is launching an alcoholic drink containing caffeine, guarana and taurine. Under the name WKD X, owner SHS Drinks is introducing an innovative subbrand to augment its flagship RTD. Available in 500ml single cans, the 7% ABV drink is launching in a duo of striking flavour variants: WKD X Blue and WKD X Gold. Displays in cash and carries and off-shelf features in-store will support the launch.

A high-profile communications campaign will build consumer awareness of WKD X through social media, extensive influencer activity and consumer-facing PR. With energy drinks currently the fastestgrowing segment of the soft drinks category1 and consumption skewed to the 18 to 30 age group, SHS believes WKD is well placed to bring a highly regarded brand to the fledgling ‘enhanced RTD’ category. 1Source: NielsenIQ soft drinks context report 14.08.21 51

BUSINESS NEWS

GREEN FIELD MARKETING SECURES PARTNERSHIP WITH BOOST DRINKS

ield marketing company Green Field Marketing has recruited two new employees after signing an exclusive partnership deal with Boost Drinks, owner of the leading soft drink in Northern Ireland’s convenience sector*. Boost will continue its joint investment in retail development with Hardy Distribution through its enhanced relationship with Green Field Marketing, with the aim of delivering a high-level service across its portfolio to wholesale and retail customers. As well as the best-selling soft drink in the province’s convenience sector, Boost Drinks lays claim to the second best-selling iced coffee range and second largest sports drink range* in NI convenience. “We are delighted to have secured a deal that allowed us to recruit two dedicated Boost representatives in Northern Ireland,” said Martin Rice, operations director, Green Field

Marketing. “It’s wonderful news not just for us but for Boost’s retailers and consumers. “This new contract reinforces Boost’s commitment to Northern Ireland and enables us to invest locally in the brand, with the employment of new staff, which allows us to further improve the service level to wholesalers and retailers.” Jack Taylor, retail development manager, Boost Drinks, said: “We are excited to further build our relationship

RE-GEN WELCOMES MINISTER’S REJECTION OF ARC21 PLANNING APPLICATION

of drinks containers is ewry-based to increase from 70% waste services to 90% by 2028, provider Re-Gen packaging recycling has welcomed is to increase from Infrastructure 60% to 78% by Minister Nichola 2030, and the overall Mallon’s decision UK recycling target is to reject planning 76% by 2030. These permission for a Joseph Doherty, targets are welcomed by £240m incinerator managing director, Re-Gen Waste especially project in Mallusk. Re-Gen Waste. as they are linked to UN “I believe that Sustainable Development Goals. increased targets in recycling, “There have been tremendous technological innovation, developments in recycling over capacity in the current system the last 5-10 years and Re-Gen and changes in Government has significant plans to make policy mean that there is no need products from recyclables in the for the incinerator proposed by arc21 with such a large capacity,” future. Our in-house R&D Team is working on paper, glass and said Joseph Doherty, managing plastic projects that will bolster director at Re-Gen Waste. jobs, investment and economic “The Environment Strategy activity in Newry. which Edwin Poots, Minister for “The Minister’s decision creates the Department of Agriculture, opportunities for Northern Ireland Environment and Rural Affairs, to be a centre of excellence for approved on 24 March sets products from waste. I hope that ambitious recycling targets for Re-Gen will be at the forefront of Northern Ireland. these developments.” “For example, the recycling 52

with Green Field Marketing who are the best at what they do. We are investing in our NI team as we want to further build our brand presence and build closer relationships with our highly valued retail customers.” Boost is available in various pack formats across seven core Energy flavours and offers Sport and Iced Coffee products. * IRI Marketplace Symbols & Independents and NI Convenience 52 weeks unit sales to 20.02.22 Martin Rice, Green Field Marketing; Jack Taylor, Boost Drinks; Niall Shannon, Green Field Marketing; and Gareth Hardy, of Hardy Distribution.

NORTHERN IRELAND SMES SEE PROFITS RISE BY 4%

orthern Ireland’s leading SMEs have seen profits rising by 4% amid the Covid-19 pandemic, according to The Next 200 published by Ulster Business. Sponsored by KPMG, the special feature shows year-on-year sales growth of 1.4% to £8.66bn from £8.55bn with profits growing a more significant 4% to £684.9m from £658.4m among some of Northern Ireland’s leading SMEs. The Next 200 listing utilises analysis of figures filed at each company’s financial year end using data from Dun & Bradstreet, which have been filed to Companies House or in other instances at the relevant registry responsible for financial filings. The ranking charts the success stories of Northern Ireland’s leading small and medium-sized businesses, ranked by turnover, and follows on from the Ulster Business Top 100 Northern Ireland Companies list – which showcases the largest firms operating here. “This is arguably the first substantial list which considers the bulk of the Covid-19 period and subsequent restrictions, and thus, impact to the economy,” said John Mulgrew, editor of Ulster Business. “Overall, it’s a positive list and highlights both the resilience of our wide breadth of companies here and just how important SMEs and family businesses are to the Northern Ireland economy here.”

APPOINTMENTS

HENDERSON RETAIL SECURES RECRUITS THROUGH STEPPING STONES NI PARTNERSHIP

ince establishing a partnership with Stepping Stones NI in 2020, Henderson Retail has employed a number of new recruits to work across several of their SPAR, EUROSPAR and VIVOXTRA stores. Stepping Stones NI was established in 1996 and operates five social enterprises and four core services which support people who experience barriers to learning and employment. Working alongside Henderson Retail, Stepping Stones NI has established the Step into Retail and Step into Deli academies, providing clients with the key skills and qualifications required for success in retail and foodservice. Included are World Host customer service training, the world-class training programme designed to deliver excellence in customer service, alongside food safety, health and safety and manual handling training. Henderson Retail provided all participants in training with an introduction to their business which

operates over 100 SPAR, EUROSPAR and VIVOXTRA stores across Northern Ireland. “Henderson Group is one of the leading employers in Northern Ireland and our retail business has been growing steadily in the past two years,” said Gayle Clinghan, talent manager for Henderson Retail. “Working with Stepping Stones NI gave us an opportunity to provide their clients with a background to our business and, with some of our retail employees, share what it is like to work in a busy community store or supermarket. “We provided support and guidance as they undertook their training and qualifications which guaranteed them an interview with Henderson Retail at the end of their training. Fifteen employees were initially recruited from the Stepping Stones NI academies across 10 stores, and 13 of them are working in stores today. We also have two new-starts working in one of our most recent store openings, EUROSPAR Kircubbin.” Henderson Retail and Stepping Stones

Mollie Hughes from EUROSPAR Kircubbin took part in Henderson Retail and Stepping Stones NI’s Step into Retail partnership programme, which has provided employment for 13 clients in stores across Northern Ireland.

NI partnership operated across Ards and North Down Borough Council, Armagh City, Banbridge & Craigavon Borough Council, Lisburn & Castlereagh City Council and Newry, Mourne and Down District Council, and was financed by the Department for Communities, Department for the Economy and the European Social Fund.

LOWE CORPORATION APPOINTS NEW CEO AND SENIOR BOARD MEMBERS

Fergus McIlduff, Rodney Lowry, Rachel McCausland and Neil Gamble.

eading global refrigeration, commercial catering equipment and kitchen rental company Lowe Corporation has appointed Rachel McCausland as its CEO. In her new role, McCausland will focus on the next phase of growth at Lowe, expanding the company’s rental service lines, building out world class operational teams and guiding the business successfully into the climate tech industry. From Hillsborough, McCausland is a graduate of Ulster University and has

been working with Lowe since 2008, most recently serving as chief commercial officer. She has played a vital role in driving the expansion of Lowe’s portfolio of services through several key acquisitions, such as kitchen infrastructure expert PKL, UK refrigeration design consultants Abbey Design Associates and Spherica Systems a IoT (Internet of Things) environmental technology platform business. “I am incredibly honoured to take on the role of CEO and feel privileged to continue my tenure on the Lowe board

and leading such talented colleagues through the next chapter of Lowe’s growth,” she said. “Like many others, the business has been through some challenging times over the last two years but has continued to show resilience, and I am extremely excited for the future. “Our accelerated growth plans bring new opportunities to all the operating regions, and we are pleased to have over 30 open positions within our core rental space and innovative technology business. “I am also looking forward to working closely with our two new appointments, Neil Gamble (CFO) and Fergus McIlduff (CTO), as their experience further bolsters our senior management team and demonstrates a particular drive for digital transformation within the business.” Established in 1977 in Northern Ireland, Lowe Corporation now operates seven brands from 14 locations throughout the UK, USA, Asia and Europe.

SHELFLIFE To see your product featured in Shelf Life, contact Judith Martin at j.martin@mediahuis.co.uk or Tel: 07765 183176

NOISY SNACKS LAUNCHES NEW STAYCATION HFSS-APPROVED RANGE IN BOOM LONDON

ocal business Noisy Snacks has repackaged its innovative snack range, launching the eye-catching new designs at the Natural Food Show Europe in London. “We are really excited to be launching our new brand refresh which is all natural flavours, HFSS approved and 100% recyclable packaging at the Natural Food Show Europe in London,” said Noel Allen, founder, Noisy Snacks. “It’s a fantastic show with a great reputation and we are very proud to have such a fantastic support from Invest NI to attend the event.” Extra flavouring has been added to encourage consumers to shake their snack to wake it, and create a noisy, explosive mouth sensation. Launching in an easy on-the-go, single-serve 25g pack size, and a shareable 100g/150g pouch pack, the range lays claim as all natural, vegan friendly, a good source of protein with clear labelling for allergies and recycling processes. The range includes Noisy Snacks Pulled Pork Flavoured Broad Beans, Beef Brisket Flavoured Broad Beans, Piri Mango Flavoured Coated Chickpeas, Chips Shop Curry Flavoured Coated Chickpeas and Pickled Onion Flavoured Peanuts.

MÜLLER RELAUNCHES BRANDED MILK WITH SUSTAINABILITY FOCUS

üller Milk & Ingredients has relaunched its branded liquid milk range, with a focus on health, recyclability of the packaging and responsible sourcing. Aligning with its business strategy to become Britain’s private label dairy leader, the rebrand also aims to leverage its position as a much-loved

brand within the category. The new design informs consumers that the product is fresh from one of Müller’s supplying farms in Britain. 99.5% of Müller Direct dairy farmers have opted to commit to the company’s Müller Advantage programme, which helps farmers operate successful and progressive enterprises and aims to improve supply chain collaboration, herd health and reductions in environmental impact. Messaging to inform shoppers that the bottle is 100% recyclable and contains at least 30% recycled material have been added. High in protein and 100% natural claims have also been incorporated. Müller has also increased the amount of blue, green and red colour used on the labels to maximise visibility on shelf across Müller Milk, Müller Milk Organic, Müller Milk Extra and Müller Mini Milk. It will roll out across Müller Butter and Müller Cream in the coming months.

INSPIRES BURTS’ REBRAND & NPD

ndependent snack maker Burts is aiming to capitalise on its regional success from the staycation boom with a new brand identity and a raft of new products. Burts is launching refreshed packaging which brings its provenance to the fore. The packaging showcases the longstanding relationships with local independent producers such as Quickes Cheese and South Devon Chilli Farm. The premium snacking brand is also launching a new limited-edition Prawn Cocktail flavour, featuring a co-designed pack with charity partner, the Royal National Lifeboat Institution (RNLI). As the brand rolls into its second year of partnership with the RNLI, its hero flavours Lightly Sea Salted and Salt & Malt Vinegar will continue to share the charity’s lifesaving Float to Live message on the new packaging. Burts is also launching a range of new Lentil Chips in the ‘better for you’ space in 20g and 85g pack sizes, available in Lightly Sea salted, Sour Cream & Chive and Barbecue flavours. The brand has also entered the fast-growing Ridge Cut segment with Burts Ridges and is launching two new flavours with a premium take on the trend of spicy seasoning and bistro foods, Reaper Chilli and Lime and a Steak Surf & Turf flavour.

CLASSIFIEDS WANT YOUR COMPANY TO GET NOTICED? ADVERTISE HERE...

CONTACT JUDITH MARTIN ON 07765 183176 OR EMAIL:

j.martin@mediahuis.co.uk

CLASSIFIEDS

WANT YOUR COMPANY TO GET NOTICED? ADVERTISE HERE... CONTACT JUDITH MARTIN ON 07765 183176 OR EMAIL:

j.martin@mediahuis.co.uk

GROCER ULSTER

50 years at the heart of the Northern Ireland food industry

CLASSIFIEDS

Q&A

IN THE

Hot Seat NAME: SCOTT McDONALD ROLE: FOUNDER & MD COMPANY: OLIVE TREE BAKERY AND CAFE

TELL US ABOUT YOURSELF I am 49 years old, and I have enjoyed a long career in the catering trade. Two years ago this April, I opened Olive Tree Bakes while I still had a catering franchise in a golf club in Bangor which I held for almost 20 years. During my time there, I offered the members some freshly baked goods, which grew over time and became popular, so the idea for the bakery came to me and eventually after waiting almost two years for the right premises, I signed a lease, and the world went into its first lockdown. Not put off by this, we pushed through and, with the help of my partner and brothers, got the bakery set up and started offering home deliveries which took off way more than we could have hoped for. After finding our feet, we started supplying to a few retail outlets, and then outdoor markets. Towards of the end of 2021, we had an opportunity to take over a cafe in Bangor and, after a brief ‘will-we-won’t-we’, jumped at the chance and opened the doors on 12th October 2021. WHAT DOES A TYPICAL DAY INVOLVE? It’s usually dictated by what we have orders for (we accept orders up to 4pm for next day delivery) so we can’t plan too far ahead. We now supply to over 10 shops, trade at three or four markets each week (weather permitting) and, of course, continue to offer home deliveries which I still really enjoy as I get to have a little chin wag and meet new people. Up early every workday, around 3am, I 58

head to the bakery and finish off baking, start packing and head out on deliveries around 7.30am. After deliveries, I will sometimes get an hour to myself and then back to bakery to start some prep for the next day, finishing up around 5pm, then home to walk my dogs and have dinner. WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE? I think I have three highlights in my career, the first being taking the plunge to become self-employed at the age of 29. The second is the length of time I held the catering franchise at Bangor Golf Club. The third highlight is leaving behind a long-established business to set up the bakery; nerve wracking but I feel it has been worth it. The thing I hate the most is paperwork, so I find it very difficult to become motivated enough to sit down and do it. WHAT’S THE BEST ADVICE YOU HAVE EVER RECEIVED? It was from my mum. I talked to her for a long time about wanting to open a bakery and, after listening to me every day going on about it, she said “for dear sake, just do it”. WHAT ARE YOUR FUTURE PLANS/ AMBITIONS? My partner and the guys who bake with me all dread it when I start a conversation with: “So, I was just thinking...” because it usually means I’m adding a new product or I want to try something. Joking aside, at the minute it’s hard to

think of any future plans because I can’t think of a time that I have felt as settled as I am now. I have a great network of friends and family. I still get to meet customers and trade at the odd market. Apart from getting a second floor built for the bakery and adding BYO bistro nights to our café, I am quite content for now. WHOM DO YOU ADMIRE MOST? There are a few people I really admire, and they all happen to be close friends of mine, who have had tragedy strike and continue to go about their lives with great dignity, dealing with crippling health issues and never complaining or taking on a family commitment because it was the right thing to do. WHERE IS YOUR FAVOURITE PLACE? I have two favourite places. I was fortunate to be raised in Groomsport, a beautiful seaside village in Co Down and although as a child I found it boring, as an adult I would love to live there again. My other favourite place is Australia; I have been lucky enough to have gone several times now for holidays and to visit friends who live there. It is such an easy relaxing way to live there, which I can relate to very easily. YOUR FAVOURITE FOOD PRODUCT Bread - I love eating it, baking it, and playing around with different recipes. HOW DO YOU RELAX When I get time off, I love to go out for breakfast, and walking my dogs - I have a 13-year-old border collie and a 6-year-old yellow lab who aren’t happy until rolling in a mucky puddle somewhere.