Ulster Grocer May 2021 by Helen Wright

N O. 1 M AG A Z I N E F O R T H E LO C A L G R O C E R Y S E C TO R

GROCER

MAY 2021

ULSTER

Over 45 years at the heart of the Northern Ireland food industry

#SHOPKIND CAMPAIGN LAUNCHED AS RETAIL REOPENS

s reports of verbal and physical abuse against shopworkers rise, the Home Office, Crimestoppers and retail sector have launched a campaign urging positivity and kindness towards shop staff as keyworkers. The new campaign, #ShopKind, is supported by a broad consortium of government and retail representatives including shopworkers’ union Usdaw, Federation of Independent Retailers (NFRN), Association of Convenience Stores (ACS), Tesco, Asda, Sainsbury’s, Co-op, Lidl, M&S, Nisa and the Post Office. Launched last month as all retail was preparing to reopen after lockdown, it aims to address a rising problem with at least 400 shopworkers said to be abused

8-9

SPRINGISLAND SUPERMARKET: OUR STORE FOCUS FEATURES A LONG-ESTABLISHED, FAMILY-OWNED MID-ULSTER NISA GROCERY & HOME FARM BUSINESS EXPANDING ITS OPERATIONS

every day across the UK. The #ShopKind campaign, which will be visible across high streets and social media, urges the public to be mindful of shopworkers’ essential role throughout the pandemic and calls on shoppers to treat workers and other customers with respect. An ACS 2021 Crime Report, published in March, indicates over 1.2 million incidents of verbal abuse and 40,000 incidents of violence against people working in convenience stores over the past year. Two-thirds of retailers had experienced Covid-related threats, many prompted by reminding customers to wear face coverings, or of social distancing measures and queueing outside stores. “Convenience stores have been open

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BARBECUE & SUMMER DRINKS: A YEAR OF INTERMITTENT LOCKDOWNS & CANCELLED FOREIGN BREAKS HAS BOOSTED THE MARKET FOR BARBECUE & SUMMER FOODS & DRINKS

throughout the pandemic, keeping communities going and being first to adapt to keep customers and colleagues safe through Covid secure measures,” said Stuart Reddish, national president, NFRN. “Small independent retailers sit at the heart of their communities, yet they have to deal with physical and verbal threats on a near daily basis for simply doing their jobs. That is why this ShopKind campaign is so important so everyone in shops can have confidence in their workplaces.” NFRN has also called for government support to improve security systems for smaller retailers, after the Co-op revealed it had invested £140m to improve security in its stores to protect staff from the increasing number of physical attacks.

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ULSTER GROCER MARKETING AWARDS 2021: AHEAD OF ENTRY TO THE 33RD ANNUAL AWARDS CLOSING ON JUNE 4, UG HIGHLIGHTS THIS YEAR’S JUDGES AND ALL 10 CATEGORY SPONSORS

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DAIRY & ICE CREAM: LATEST CATEGORY NEWS FROM DAIRY CO-OP BALLYRASHANE CREAMERY CELEBRATING 125 YEARS TO A SHOWCASE OF THE MULLIN’S ICE CREAM RANGE

email: info@ulstergrocer.com Volume 56 Number 5 MAY 2021 Editor: Alyson Magee E: a.magee@independentmagazinesni.co.uk Tel: 028 9026 4175 Contributors: Michele Shirlow, Sam Butler, Jason Winstanley Sales Manager: Chris Keenan E: c.keenan@independentmagazinesni.co.uk Tel: 028 9026 4266 Art Editor: Helen Wright Production Manager: Irene Fitzsimmons Ulster Grocer c/o Independent News & Media Ltd, Belfast Telegraph House 33 Clarendon Road Clarendon Dock Belfast BT1 3BG www.ulstergrocer.com @ulstergrocer www.facebook.com/ulstergrocer Subscriptions: £27.50 per annum £37.50 per annum (outside UK) Designed & Produced by: Independent News & Media Ltd Tel: 028 9026 4000 Printed by: W&G Baird, Antrim Tel: 028 9446 3911

EDITORIAL COMMENT

www.ulstergrocer.com

EASING OF LOCKDOWN A WELCOME BOOST

rogress is in sight… By the time this May edition of Ulster Grocer lands on your doorsteps and devices, our village, town and city centres should be looking a little livelier with the reopening of all retail, close contact services and outdoor hospitality. And all being well, with the pandemic continuing to move in the right direction, indoor hospitality may even reopen later this month. Publication of dates for easing lockdown has given a mental boost to the wider public as well as frustrated business owners previously struggling to develop plans for reopening without any detail. Spring may have sprung back in March, but for many getting a bit of normality back with the easing of lockdown will feel more like the rebirth typically associated with the season. Of course, the danger is a complete return to normality with a public wearisome of restrictions abandoning all safety measures, followed by spiralling cases and a return to lockdown. Our lead news story on p3 highlights a new campaign, #ShopKind, aimed at urging positivity and kindness towards shop staff and continuing to follow requested safety protocols as restrictions ease. The campaign, created and backed by a consortium of sector bodies, retailers, government departments led by the Home Office, and Crimestoppers, follows alarming reports of escalating verbal and physical abuse towards shop workers. A major driver of abuse has been resistance to adhering with Covid-19 safety measures such as mask wearing, queuing and general social distancing, but such measures need to be maintained in shops operating as

essential retailers throughout lockdown as well as those just reopened. Eager as we all are to set our masks aside and shop normally, keeping people safe and protecting the progress we have made towards getting the pandemic under control is more important. Hopefully the public will get behind the campaign and show some respect and gratitude to the grocery staff working so hard and fearlessly over the past year, as well as their fellow shoppers. Congratulations are due to this month’s cover star, the Henderson Group, celebrating 60 years of the SPAR brand in Northern Ireland and stepping up its fundraising initiative for Marie Curie to mark the occasion. Kudos are also due, meanwhile, to Musgrave for continuing its longstanding support for Action Cancer; most recently fundraising for a new cancer screening Big Bus. Also in this month’s magazine, some major news from S&W Wholesale which is following up its recent rebrand with the launch of a new, exclusive and community-focused symbol brand, Nearby. Looking forward to featuring this new addition to the local grocery scene in our monthly store focus. Any takers? Features in our May edition have a pleasantly seasonal feel from Barbecue & Summer Drinks to Ice Cream & Dairy; the latter shining the spotlight on another big anniversary. Ballyrashane Creamery has reached 125 years in operation and our profile looks at its origins and progress over the years alongside a selection of charming memories from long-term staff. Enjoy…

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NEWS

CLIMATE CHANGE TARGETS RAISE CONCERNS FOR AGRICULTURE

griculture Minister Edwin Poots’ assertion a 50% reduction in meat and dairy production and significant tree planting would be insufficient to achieve net zero carbon emissions by 2050 has been met with concern by the Ulster Farmers’ Union (UFU). DAERA is proposing an 82% reduction in Northern Ireland’s emissions by 2050 in line with guidance from the Climate Change Committee (CCC), Poots told the NI Assembly on April 13. “The agri-food industry will do everything it can to reduce emissions and work towards net zero while producing highquality food, but we cannot accept bad legislation that could wipe out half of our livestock farmers just to meet a legislative target that does not seem to have any scientific basis,” said Victor Chestnutt, president, UFU.

“This isn’t about the economy versus the environment, this is about tackling a real problem in a balanced and sustainable way. If we were to do otherwise, we would simply be exporting our industry overseas.” As reported in Ulster Grocer last month, NI’s first Climate Change Bill introduced by Green Party MLA Clare Bailey in March proposes a net-zero carbon target of 2045, while the separate DAERA bill is looking at an 82% cut in emissions by 2050 as an equitable NI contribution to UK targets. UFU has also expressed dismay it was not involved in creation of NI’s Energy Strategy, recently launched for public consultation by Economy Minister Diane Dodds. Replacement of fossil fuels with indigenous renewables is proposed in the Strategy, yet the NI Executive is moving to close the RHI scheme, said UFU.

SECTOR WELCOMES RELAXATION OF COVID-19 RESTRICTIONS

orthern Ireland Executive’s announcement of a timeline easing the province out of lockdown has been welcomed by representatives from the retail and hospitality sectors. Agreed by the Executive on April 15, the first stage of relaxation allowed close contact services such as hairdressers, and outdoor visitor attractions, sports and music, to resume from April 23. On April 30, all retail, self-contained accommodation, and outdoor service at both licensed and unlicensed premises reopened while an ‘indicative’ date of May 24 has been extended to indoor hospitality, hotels and other accommodation. “This is a very significant step forward for the reopening of our high streets, our local economy and is fantastic news for thousands of local small businesses,” said Glyn Roberts, chief executive, Retail NI. “30th April will be a hugely important day and the Executive needs to work with industry groups and councils on the preparation for the reopening of our high streets. “Public hand sanitisers, Covid marshals and agreed Covid compliance signage for businesses all need to be in place ahead of reopening to reassure consumers that our high streets are safe to return to and also to reduce levels of the transmission of the virus.” Both Hospitality Ulster and Northern Ireland Hotels Federation, meanwhile, highlighted the major investment made by businesses to implement protection measures for customers, calling for government to ensure any further measures allowed businesses to operate sustainably.

COMMENTARY – NORTHERN IRELAND PROTOCOL

WE WILL WORK HARD TO FIND SOLUTIONS ■ BY AODHÁN CONNOLLY, DIRECTOR OF THE NORTHERN IRELAND RETAIL CONSORTIUM

he recent poll conducted by Queen’s University and LucidTalk said the only group that more than 60% of the public trust when it comes to handling NI interests vis-a-vis the Protocol is… business representatives. It’s wonderful for business reps to get such public kudos but it is a damning indictment of how disparate our politicians are when it comes to the Protocol. The Protocol was not asked for by the business community, but we are trying to make it work by engaging with the UK government and the EU to find solutions that remove friction, keep costs down and keep choice for Northern Ireland households. The unilateral decision by the UK government to extend the grace periods was welcomed by business, not in the way that it was done, but in its substance. These things are always better agreed bilaterally, but the fact remains that retailers of all sizes were going to have to make decisions the same week the unilateral decision was taken that would have fundamentally affected the supply of goods to Northern Ireland stores and therefore to Northern Ireland families. There was a great opportunity missed at the most recent EU/UK Joint Committee meeting to take the decision to extend the grace periods, but let’s be clear about this, the decision needed to be made. What we need now is for the EU to acquiesce to this extension of the grace period, because it is needed, but we also need the UK government to be ambitious and try to find solutions that work and that are designed and implemented with business; not done to business. We have a window until October to get a new system in place that removes frictions and keeps costs down. That could be a veterinary agreement but as a base level, an auditable and certified supply chain is needed which would be proportionate based on the miniscule risk that retail goods are to the Single Market or the Customs Union. Retailers have proven time and time again we will work hard to find solutions. Now we need the UK and EU to live up to their commitments.

NEWS

SPAR NI BACKS RESPONSIBLE BUSINESS AWARDS 2021

Bronagh Luke, head of corporate marketing, Henderson Group, and Lisa McIlvenna, Business in the Community.

PAR NI has extended its partnership with Business in the Community to support the Responsible Business

Awards 2021, now open to any business going above and beyond to make a difference to society or the environment. Entries are invited from businesses of all sizes and sectors, with competition expected to be strong following a year in which every person and company has been impacted by the pandemic. “SPAR operates in every community across Northern Ireland, and we are hands-on when it comes to safeguarding our towns, villages and local environments for the future,” said Bronagh Luke, head of corporate marketing at Henderson Group, owner of the SPAR brand in Northern Ireland. “The SPAR brand is celebrating 60 years of supporting and serving our

local communities, supporting grass root groups and initiatives, fundraising for charitable organisations and working with local farmers, growers and suppliers, so we’re delighted to be supporting the Responsible Business Awards.” The 11 Award categories include: NI Responsible Company of the Year; AgeFriendly Business; Diversity and Inclusion; Education Partnership; Environmental Leadership; Innovation in Employability; Investing in Your Community; Responsible Digital Innovation; One-toWatch; Responsible Product/Service; and Wellbeing at Work. Kieran Harding, managing director, Business in the Community, said: “This year’s Awards will recognise that it has not been ‘business as usual’ and we’re keen to see entries from the spectrum of Northern Ireland businesses.” Enter now at www.bitcni.org.uk/awards.

SIMPLY FIT FOOD SUPPLYING DUNNES WITH HEALTHY CONVENIENCE MEALS

imply Fit Food, a supplier of convenience meals made from wholesome, natural ingredients, has secured a listing to supply almost 70 Dunnes Stores in Ireland with a range of healthy meals. Founded by Evelyn Garland and Luke Judge in 2016, the Drogheda business was acquired by Newry-based foodto-go manufacturer Around Noon late last year and has supplied Dunnes since 2019. Dunnes will be the first major brand to stock Simply Fit Food’s new range of healthy meals, aimed at consumers with busy, active lifestyles seeking healthier

options. All meals comprise under 500 kcals, with lines including Veggie Chili, Pasta Arrabbiata and Thai Red Curry. “Dunnes Stores will be the first retailer to stock our new healthy meal options which is a massive endorsement of our range,” said Evelyn Garland, cofounder, Simply Fit Food. “The new partnership with one of Ireland’s leading grocery retailers is a huge opportunity to introduce the refreshed brand to a significant customer base and is a major step forward for the Simply Fit Food brand as part of the Around Noon group.” In December, Simply Fit Food won the

Evelyn Garland and Luke Judge.

Rising Star Category of the 2020 Irish Food Quality Awards. Around Noon supplies a range of high-quality sandwiches, wraps, salads, fruit pots and cold-pressed juices to customers including forecourt and convenience retailers and cafés.

NI LEADS ETHICAL SHOPPING DESPITE ‘GREENWASHING’ SCEPTICISM

orthern Ireland consumers claim to spend the most on ethical brands UK-wide, dominated by food and drink, but are highly sceptical of ‘greenwashing’ by brands, according to new research. Conducted by online investment service and Aviva subsidiary Wealthify, the survey found that NI shoppers outperform other UK consumers, spending £53.52 per month on ethical brands, £1.41 more than the second highest spending area of London and well above a UK average of £45.50. Of all ethical spending in Northern Ireland, 61% is spent on food and drink, against 23% on beauty, 18% on sustainable living such as furniture and household items, 16% on energy providers and 5% on fashion. 6

However, 82% of NI shoppers admitted to being unsure or unable to identify when a brand is ‘greenwashing’, whereby a company spends more time and money on marketing themselves as environmentally friendly than on minimising their environmental impact. The survey, published by Wealthify ahead of Earth Day on April 22, found 73% of people in NI believe it is important to support ethical and sustainable brands in their daily lives, although 48% view ethical and sustainable products as too expensive to shop more ethically in their day-to-day lives. *The survey captured a national representative of 2,000 UK adults, 56 of which were based in Northern Ireland, and was carried out over March 10-12, 2021.

STORE FOCUS

SPRINGISLAND SUPERMARKET, COALISLAND BRIAN McCALDEN REPORTS FROM MID ULSTER ON A LONG-ESTABLISHED, FARM-TO-FORK, FAMILY-OWNED GROCERY AND HOME FARM BUSINESS OVERCOMING THE PROBLEMS POSED BY COVID-19 TO EXPAND ITS OPERATIONS

Emma Rice, ice cream leader; Lauren Early, fruit & veg leader; and Peter Rice, proprietor.

pringisland NISA supermarket in Coalisland has increased in size by 60%. Proprietor Peter Rice, who also runs his nearby family farm, says the business has been serving the local community with pride for over 20 years. “Our unique farm-to-fork supply chain means the shop’s butchery is stocked with produce from our cattle,” he says. “This is ensuring farm quality assured Irish beef, and of course means zero potential for disruption to our supply chain, which isn’t always the case with some retailers, post-Brexit.” The store, which now stands at 16,000 square feet, has enabled the retailer to build on its range of freshly prepared foods, based on this local supplier concept. The initiative was not without problems though, as it took quite a long time to get planning permission. “That meant that we had to start work as soon as we got it passed, and that of course coincided with the start of the Covid-19 pandemic and all its quite dramatic implications for traders and customers alike,” he says. “Who could ever have predicted that shop staff and 8

customers alike would be legally obliged to wear face coverings or indeed to have seen us receive recognition for our specific Covid-19 safety measures. “Of course, our hygiene standards as butchers and food retailers were already high, so it was just a matter of overcoming the momentous changes for shopping habits with our, thankfully, faithful customer base.”

Erin Duffy, ice cream counter.

“Throughout this pandemic, the store prioritised safety and implemented many measures to protect both staff and customers. “At one stage, due to a spike in the number of Covid cases particularly in the local area, we felt that we must implement new measures and reinforce all previous measures to keep everyone safe. “At peak times, we have a member of staff on door duty again to sanitise hands, baskets and trolleys. “All staff are temperature-checked when arriving on shift and will be spotchecked throughout the day and no members of staff showing any symptoms will be at work. “All staff will be changing masks regularly, washing hands regularly and sanitising or changing gloves between customers. “We sanitise the store constantly by providing sanitising wipes at high contact areas such as our ATM, card machines, coffee area. Retailing life adjusted to Covid-19 and the Springisland success story continues.” NEW NORMAL The successful NISA store therefore

STORE FOCUS

made its way forward, addressing the ‘new normal’ situation of such enhanced hygiene for staff and customers alike while at the same time adding the additional shopping space. “We already had a good business before the extension but adding on the extra space allows us to develop what we were already doing and expand,” says Peter. “Our baking is something for which we have been renowned for many years, especially our scones. “We also do lots more cooking and bakery products, prepared fruit and vegetables for shoppers to take home and cook, baby meals, cakes and desserts.” As well as the home farm-supplied butchery counter, an ice-cream parlour was also added which continues to boost trade especially in the current summer trading period. “We are of course thankful for a very loyal customer base but as our loyal shoppers get older, we needed to ensure we continue to attract the younger market and get them coming in and shopping with us. “The ice cream parlour is one way we’re targeting them, getting the families into store for the ice cream treats and then they move into the store and pick up their shopping.”

Other new additions to the range include more gluten-, dairy- and sugarfree items. The store advances in the past 12 months, with the extension and renovation including the addition of the new bakery counter and ice cream parlour, are not the only sources of pride. COMMUNITY “We donated over £10,000 to local charities through our making a difference fund and personally supported many initiatives and families and raised almost £3,500 for the Digg Deep for Kids campaign with our PS5 raffle and raised over £1,600 for the Boom Foundation, by way of being a part of the local Co Tyrone community,” he says. An Autism awareness evening was also launched, and is held every Wednesday. “The store also helped to raise £500,000 through the National Lottery to support local causes funded by it,” says Peter. “We also invested in a second delivery van to expand our home delivery service, which proved to be essential during the pandemic and, while doing all this, created more employment in the local community. We now have a full- and part-time workforce of over 100 people. “I have to say a massive thank you to all our staff and customers for their support throughout the past year which

also saw new brands coming on stream: Costa, Dunkin Donuts, Healthy Kitchen, Jack’s Kitchen and Skinny Sauces to name a few. “Of course, the basis of the business has always been community-led and while we offer so many grocery products, we will always pride ourselves on the quality of our own beef and lamb. “Over the past year, we even organised a trip up to our farm in Armagh as an experience called the Springisland Farming Day by way of introducing our expanding range. “This was to appeal to younger customers in particular with items such as Beef and Black Bean, Shredded Peking Chicken, Sweet and Sour Chicken Balls, Skinny Chicken Curry and even Szechuan Chicken; all freshly homemade by our amazing butchery staff.” As with many semi-rural shops, Sunday dinners to takeaway have been ramping up during the pandemic. “Turkey and Ham, Roast Beef, Turkey Fillet, Honey and Mustard Glazed Gammon, Chicken Fillet with Gravy and our own Bushmills Chicken are available, including mash, homemade roasties and stuffing and a selection of vegetables,” he says. Despite the pandemic, the familyowned business is therefore flourishing, and Peter is looking forward to a busy summer trading period ahead and the return of ‘normality’. “While we have all gotten used to the facemask and hand cleansing procedures and the enhanced store cleaning process, it would be great to live and trade without such regulations,” he says. “I sincerely hope that real ‘normality’ can be restored soon. Having successfully gotten round the introduction of Brexit, surely we can soon overcome the Covid-19 emergency and get back to real face-to-face retailing as the summer of 2021 progresses, mask-free.”

RETAIL NEWS – INDEPENDENTS

EASTER EGGS & ALCOHOL LEAD GROCERY SALES GROWTH

ith many lockdown restrictions still in place in Northern Ireland, shoppers celebrated St Patrick’s Day and Easter at home, boosting offtrade and chocolate egg sales in Kantar’s latest data. Covering sales over the 52 weeks to March 21, Kantar accounts for the empty shelves in many local shops by reporting a year-on-year boost of 68.9% for Easter eggs, while alcohol sales rose by 29.4% over the same period. Grocery sales by outlet followed the trend emerging throughout the pandemic, with symbol retailers boosting sales by 22.2% and other outlets such as butcher’s, greengrocer’s and farm shops by 16.7%. Multiple retailers underperformed total NI grocery market growth of 12.2% for the year, posting an increase of 10.8%, with the other outlet types and discount retailer Lidl continuing

to gain market share from Tesco, Asda and Sainsbury’s. “National lockdowns and restrictions continued throughout most of the past year, which meant that shoppers stayed home more, and visited stores on average 26 times fewer,” said Emer Healy, retail analyst at Kantar. “When we did head to the supermarket however, volume per trip soared by 20.9% which drove growth. “Tesco maintained its position as Northern Ireland’s biggest grocer with 35.2% of the market this period. Growth of 11.1% added an extra £130m to its overall sales. “The second largest retailer north of the border, Sainsbury’s, grew by 11.3%, with bigger baskets adding an extra £47.9m to its takings. Meanwhile, Asda’s sales rose by 8.7% this period and Lidl was the fastest growing retailer again, with overall growth of 18.8%.”

NEW WHOLESALER COMPLAINTS PROCESS NOW FIT FOR PURPOSE

ational Federation of Independent Retailers (NFRN) has hailed the revamped Press Distribution Charter as ‘now fit for purpose’. NFRN members played a key role in the review of the Charter which was relaunched last month alongside a new dedicated website. The Charter is developed by the Press Distribution Forum, a self-regulated forum for associations and companies involved in the supply and distribution of newspapers and magazines aimed at ensuring continuation of a diverse and plural press with widespread availability to retailers and consumers. “There is more transparency around what constitutes an official complaint and guidance on how to resolve the situation so one-off issues do not happen again,” said Stuart Reddish, national president, NFRN. “The Charter is no longer cumbersome, difficult to find and hard to understand, and we hope that this will encourage more retailers to use it with confidence when they need to make a formal complaint.”

LISBURN & NEWRY TRADERS CALL FOR END OF STREET PARKING FEES

etail NI, Lisburn Chamber and Newry Business Improvement District are jointly urging Infrastructure Minister Nichola Mallon to end on-street car parking charges in the two city centres. The business groups are calling for introduction of the same free onehour parking schemes successfully operating in other local towns and cities. In a joint statement, Retail NI, Lisburn Chamber and Newry Bid said: ‘For too long Newry and Lisburn city centres have been at a competitive disadvantage to other town and city centres because we have paid onstreet car parking and they do not. ‘Shoppers and visitors have said that a quick visit to other town centres without the hassle of finding spare change is welcome and hasslefree. The one-hour free on-street car parking still ensures that there is enforcement, the turnover of cars and will be no issue with congestion. ‘Now that we are preparing to reopen our city centres, this measure would be a much-needed boost to our retail and hospitality sectors and help on the long road to recovery. Our three organisations will continue to champion choice for the shopper, should this be public transport, walking, cycling and of course by car. ‘Even a six-month trial of free onehour on-street carparking would be helpful. We would urge all Newry and Lisburn elected representatives to rally round and support our campaign for this common-sense change.’

SDEA LAUNCHES NEW DESIGN & DISPLAY APP

new app has been launched by the Shop & Display Equipment Association (SDEA) featuring the latest information and offers for retail, hospitality and leisure interiors, its Design & Display Directory, and current and back issues of Shoptalk. The SDEA official App for both Apple and Google devices also allows users to view all SDEA members and keep up to date with events such as the Creative Retail Awards, Creative Design & Display Connections and all other SDEA events. The new app can be found at www.shopdisplay.org or through an Apple or Google Play app search.

RETAIL NEWS - SYMBOLS

HENDERSON GROUP INVESTS £80,000 IN LUNCH OFFER REVAMP

Collette Keenan, head of business development, Around Noon and Julia Galbraith, food to go brand development & marketing manager, Henderson Group.

enderson Group’s dailyDeli lunch on-the-go range, supplied by local business Around Noon, has undergone an £80,000 revamp with colourful new packaging and 12 new products. Available in over 130 SPAR, EUROSPAR, ViVO and ViVOXTRA stores and supermarkets, including all Henderson Retail-operated outlets, the new range features colourful packaging complementing last year’s rebrand of instore dailyDeli hot food to go. The new range of sandwiches, wraps, salads and snack pots includes two new sub-ranges, Nice and Simple (using key simple ingredients to provide great value for money) and Choice (a selection of under 400-calorie, vegan and vegetarian options).

“The new range was created to bring additional choice to the fixture,” said Julia Galbraith, food to go brand development & marketing manager, Henderson Group. “Shoppers now have a wider range to choose from which keeps up with lunchtime decision making, from a simple roast ham sandwich to a choice of under 400 calorie sweet chilli chicken noodle salad or a vegan sweet potato pakora wrap. “We continually adjust our products to fit the market, and we know that whether working from home or back in the office, consumers will continue to seek out to-go lunch options.” Working with local suppliers such as Newry-based Around Noon allows the Henderson Group greater flexibility to plan ahead and quickly turn around new lines, said Galbraith. Around Noon has invested in fully recyclable labels, sandwich and wrap boxes for the range, with all salad and snack pots made from 50% recyclable material which are also fully recyclable. The new dailyDeli range will be supported with PoS communications instore, including added value Meal Deal roundels, overbags and shelf cards, with the full range enhanced by digital and ambient marketing activity.

NEW SHOP CONTINUES POUNDLAND’S £25M EXPANSION PLAN

oundland has opened a new outlet at Spires Retail Park, Armagh as it targets 25 to 30 new Poundland and Dealz stores across the UK and Ireland in the year to the end of September. The Armagh store adds 22 new positions to the 400 jobs created in the current financial year, while the discount retail group expects to create at least 250 more by September 30. Last July, the group announced a £25m transformation programme including new store openings and relocations, store revamps and investment in its chilled and frozen food distribution network following the 2020 acquisition of Fultons Foods. Chilled and frozen food ranges have been added to 130 outlets including the new Armagh site, while an extended grocery range was launched this week, adding brands such as Nutella, Marmite and Old El Paso to its retail portfolio.

While the majority of Poundland stores have remained open throughout lockdown as essential retail, its non-essential English and Welsh stores re-opened on April 12 with Northern Ireland expected to follow later in the month. “We’re delighted to welcome Armagh to the Poundland/Dealz family,” said Barry Williams, managing director, Poundland. “When Northern Ireland’s restrictions ease and shoppers can make tentative steps back into their town centres after being away for some time, we can’t wait to welcome them and say hello. “We’re cracking on with our transformation programme and our investment in new stores, refurbishments, new ranges and distribution. With the challenges faced by high streets, that’s good news for our customers, our colleagues and our communities.”

RETAIL NEWS – MULTIPLES

ASDA BACKS OPEN FARM WEEKEND COMPETITION From left, William, Ellie-Mae, Jaxon, Matthew, Bella, Ellen and Mollie, primary two and three pupils from Lisnadill Primary School, Co Armagh.

lster Farmers’ Union and Asda are challenging school pupils across Northern Ireland to Dig in! and put their creative skills to the test in celebration of the 10th annual Open Farm Weekend. This year’s event, Bank of Ireland Virtual Farm Weekend, is set to take place over Friday, July 30 to Sunday, August 1. The annual schools’ competition is

open to all local playgroups, nursery, primary, and special schools, with this year’s theme celebrating the 10th anniversary and UFU’s food and farming education resource Dig in! encouraging pupils to learn more about food, farming and the countryside. A new judging category, nursery, preschool and playgroups, has been added to the existing four categories of P1 and

P2; P3 and P4; P5, P6 and P7; and special schools. Prizes sponsored by Asda include £200 for the winning school in each section plus £250 in lieu of transport to a farm; £40 for the winning pupil in each section; £100 for the runner-up school in each section plus Bramley apple tree; and £20 for the runner-up pupil in each section. “As a committed supporter of Northern Ireland’s agri-food sector, it is important to Asda to create an awareness of where our produce comes from,” said Joe McDonald, corporate affairs manager, Asda NI. “This competition is a great opportunity to do just that and to educate children on the farm-to-fork story.” Entry forms have been sent electronically to playgroup, nursery, primary and special schools. The closing date for entries is Friday, May 21. Schools’ competition templates are available via www.ufuni.org and www.openfarmweekend.com.

LIDL INTRODUCES JAM CARDS FOR VULNERABLE SHOPPERS

DUNNES STORES LISTS CAVANAGH FREE RANGE EGGS

n award-winning Co Fermanagh egg producer has been listed by Irish retailer Dunnes Stores to supply five lines to its stores in Omagh and Enniskillen. Based on John and Eileen Hall’s Newtownbutler farm, Cavanagh Free Range Eggs is supplying Dunnes with Big Breakfast six packs, large six and 12 packs, and medium six and 12 packs. Eileen Hall said the farm was approached by Dunnes Stores following specific requests by shoppers in the two Northern Ireland towns for Cavanagh Eggs. “Management feared they were losing out by not having our eggs on their shelves and asked if we would supply them,” she said. “We were delighted to be approached and happy to supply them with a selection of freerange eggs straight from our farm.” Cavanagh Free Range Eggs, which has won a number of Irish Quality Food and Drink and UK Great Taste awards over the past few years, already supplies SPAR, Tesco and Asda in Northern Ireland.

Maeve Monaghan, chief executive of NOW Group is pictured with Angela Connan, corporate social responsibility manager, Lidl Northern Ireland.

“Business is also going really well at these retailers,” said Hall. “Sales have increased significantly year on year. “What sets our eggs apart is the deep yellow yolks and firm whites. We are a family business which means we have total control of all aspects of production. Our eggs have provenance as well as an amazing taste.” Cavanagh Free Range Eggs produces and processes upwards of 23 million eggs a year on their farm and three contract production sites within a 20-mile radius, of which two are family members. The business was established in 2012, has a 75,000-strong flock of chickens across the four sites and, over the last few years, has invested in the latest grading and packing technology.

idl Northern Ireland, together with the NOW Group, has announced it will be the first retailer to become Just A Minute (JAM) Card-friendly across its network of stores in the island of Ireland. Lidl has also committed to sponsoring 6,000 JAM Cards, which contributes towards keeping the cards free and accessible to those who need them. The cards are voluntary identification indicating vulnerable customers need Just A Minute to relieve stress levels while shopping. Lidl NI is rolling out detailed JAM Card training and tools to employees in their 41 stores nationwide to support customers with learning difficulties, autism or communication barriers. The JAM Card is available free of charge to anyone who needs it. For more information, visit www.jamcard.org.

ADVERTORIAL

CREATE HEALTHIER BAKERY PRODUCTS

ith consumer demand for healthier food increasing, now is the time for businesses to get prepared for healthier reformulation. Consumer insight data from Puratos shows that consumers’ expectations of bakery products are evolving and the healthiness of bakery products is becoming increasingly important. BAKERY WEBINAR The Food Standards Agency (FSA) in Northern Ireland (NI) is organising a bakery webinar to help support the bakery sector understand more about reformulation and why it is good for business, where to start and who can help. The webinar will feature a wide range of speakers from across the bakery industry,

including Yellow Door and Corn Dolly bakeries, two NI businesses which have reformulated some of their products to reduce calories, sugar, fat, or salt. The webinar will also feature John Graham, Managing Director of Andrew Ingredients, who will discuss how ingredient suppliers can help businesses produce healthier products. Invest NI will be on hand to explain more about the available funding opportunities and sources of market intelligence that businesses can use to support innovative reformulation. EATING WELL CHOOSING BETTER (EWCB) PROGRAMME Did you know that 76% of NI consumers are willing to purchase food lower in

sugar and fat in comparison to the regular version? To support NI food businesses produce food lower in sugar, saturated fat and salt, the FSA set up the Eating Well Choosing Better (EWCB) programme. Dr Kathleen Mooney from the FSA will talk more about some of the recent work within the EWCB programme including a reformulation project with Yellow Door and Corn Dolly. Róisín Regan, Quality Assurance Manager at Corn Dolly, who took part in the reformulation project, said: “With the ongoing change in consumer attitudes and desire for a more health-conscious product, it seemed like perfect timing to be involved in a project like this. Our experience of working with the FSA was very positive and we found it beneficial to have an experienced industry representative to liaise with.” The Bakery Webinar is taking place on Thursday 13 May from 2pm–3:30pm and is free to attend but you must register. To find out more information including how to register, visit www.fsabakerywebinar.co.uk

ADVERTORIAL

CONVENIENCE THAT’S ALWAYS NEARBY

t S&W Wholesale, we are proud to be ranked among Northern Ireland’s top 100 businesses, servicing over 2,000 customers across the island of Ireland. The continued growth of our business is down to our unique ability to service both independent and symbol retailers, as well as the growth of our symbol brands and employees. Last year, after more than a century in the wholesale business, we rebranded our offering and promised ‘A Whole Lot More’ for our customers. Today, we are making good on that promise as we announce the launch of a new and exciting symbol brand known as Nearby. Completely exclusive to S&W, Nearby will play a vital part in a wider modernisation strategy to help independent retailers forge deeper connections with the people in the local community. “Due to the continued growth, we are delighted to introduce our new look brand known as Nearby. After extensive research into the convenience market, we’ve identified the need for a new symbol brand to help retailers connect with their consumers on a more personal level. The Nearby brand will help refresh the look and feel of convenience stores, while keeping the core elements that customers know and love.” says Maurice Little, Nearby NI sales manager. This fresh and relatable symbol offering will appeal greatly to both customers and 14

retailers alike. We’ve created a symbol with a sense of community. A reliable space that people can visit after a busy day to help get the dinner on the table with ease. Nearby delivers a sense of togetherness, convenience and great value for money that’s never too far from home. Retailers joining the Nearby family can enjoy all the benefits of a symbol brand while keeping total control over their business. From day one, we will work with store owners and employees to understand what makes their space unique. All of our people have hands on experience in retail and will use their knowledge to make your business more successful every day. To take away the pressure, we don’t ask for a long-term contract, marketing fees, weekly advertising or control over what happens in the store. What we do offer is an attractive brand, bespoke signage, consumer promotional activity, central billing and a dedicated business

development manager to guide you with your business needs. Above all, we will work as partners, always Nearby and ready to deliver! “For us Nearby is much more than a symbol store. As part of S&W, we will provide the latest market knowledge and technology that your store needs to thrive in today’s ever-changing landscape,” says Little. “With a retail support system in place, retailers can get on with the things that make their businesses truly special – and we’ll take care of the rest.” Following the launch of Nearby, we will be on the lookout for retail partners who are just as passionate about their customers, their products and the future of their stores as we are. To find out more about the benefits of becoming a Nearby retailer, get in touch today. info@always-nearby.com or contact Maurice Little directly on 07912478883

FOOD & DRINK NEWS

FOOD AND DRINK COMPANIES NEED MARKETING MUSCLE FOR FASTER GROWTH IN BRITAIN BY MICHELE SHIRLOW, CHIEF EXECUTIVE, FOOD NI

t was testament to our local retailers that they managed to uphold Covid prevention measures over the busy Easter weekend. Several local stores that I visited had people greeting you at the door with hand spray. This at a time when Brazil has reported over 4,000 deaths in one day; harrowing. Having refused to lockdown, Brazil is not only facing a terrible death toll, but fuelling the growth of new Covid variants which puts everyone at risk. Furthermore, there is new evidence, from researchers in the UK, that Covid has long-term psychological effects meaning up to a third of people with a previous Covid infection are more likely to develop depression, dementia, psychosis and strokes (source BBC). This is likely to be down to both the effects of stress, and the virus having a direct impact on the brain. The link between diet and health cannot be emphasised enough and I believe there will be a shift in people’s diets as a result of the pandemic. Health and local sourcing will increase for those who can afford it. Locally, it was really encouraging to hear Agriculture Minister Edwin Poots call on the community to support the local food industry. During the pandemic, we at Food NI have continued to focus on increasing awareness among people throughout Northern Ireland about the outstanding quality, taste and integrity of our fabulous food and drink. However, the Executive could also play a key role in encouraging greater spend on local food and drink sourcing by public procurement bodies. Such a move would be a massive boost for the industry that has been quick to respond to the needs of the community in the face of the pandemic and food shortages arising from the Northern Ireland Protocol. Local companies are also benefiting from the growth in delis, farm shops and specialist stores, as well as greater interest among supermarkets and symbol groups in local produce. We appreciate the Minister’s support for local companies and wish to spearhead a renewed publicity campaign to help increase knowledge of local products among consumers. One of the problems many of our food and drink companies face is a shortage 16

of resources for marketing both here and in neighbouring markers in Britain and Ireland, though it has been encouraging during the pandemic to see many of our drinks companies secure listings on Amazon. We are keen to propel the achievements of our hugely successful Year of Food & Drink 2016. One reason for this is the emergence of innovative products from established and new businesses since 2016. There have been many outstanding products launched since then. And activity within the industry continues to grow strongly. There has also been a change in consumer sentiment, accelerated by the pandemic, towards health and sustainability, and we need to communicate how our industry in Northern Ireland is leading the way to meet those demands. Our focus on raising consumer awareness of local food and drink here and outside Northern Ireland is also in line with developing support in Britain for producers. We’ve long argued that our relationship with Great Britain should be safeguarded because of the importance of this market for our food and drink producers. This is vital, because shoppers there are buying ‘British’ food and drink more than ever before and especially from specialist

stores such as delis, family butchers, bakers and greengrocers. The research shows a growing demand there for provenance, traceability and heritage, long proud features of our food and drink. Our smaller companies, in particular, need support to identify new business opportunities with retailers in Britain and Ireland. Interestingly, research by Barclaycard has shown the increase in sales that many independent food retailers have seen during the pandemic is down to almost two-thirds of people choosing to shop closer to home, especially over the past year. Barclaycard predicts that this trend will be a legacy of lockdown, with nine in 10 of those who shopped locally throughout the pandemic choosing to support smaller and independent businesses after restrictions ease. Our food and drink needs to be easily accessed by these stores and their shoppers. I believe there’s a strong case for investment in marketing our products to this important and rapidly growing sector. And a need to assist our companies to adapt to the different business opportunities from this important retail sector. I am sure that the echoes of the awful pandemic will be heard long after lockdown is lifted through a sustained shift in buying behaviours locally. We’ve also seen a massive switch towards shopping online. Restaurants have also re-invented themselves to become ‘grocerants’ by offering local artisan foods. Our smaller companies are increasingly exploiting social media techniques but need greater support to harvest the real business benefits, especially in Britain. In addition, a number of smaller companies have invested in box schemes for business in Britain and the Republic. It’s encouraging to see that an important feature of the new retail environment is the connection people are making between where they spend their money and whether or not independent businesses in their area survive. We are certainly living in changing times, especially in retailing.

FOOD & DRINK NEWS

CONSUMER INSIGHT AND MARKET UPDATE BY JASON WINSTANLEY, HEAD OF RESEARCH AND INSIGHT, MOY PARK

THE GREAT RETURN In the last column, we talked about a lightening of the consumer mood. This has been driven by a sense of positivity as the vaccine rollout continues apace and the government’s staged plan for lifting lockdown was unveiled. In the month since that column was written, the momentum has continued to improve; GfK’s Consumer Confidence Index rose by seven points during March, to a score of -16, its highest showing since before the Coronavirus pandemic (1). Non-essential stores and elements of food service are now beginning to re-open and, with each new step on the road to normality, the consumer mood improves still further. According to YouGov (2), 62% of consumers think it is likely that the government will have lifted all lockdown restrictions by the target date of 21st June. So, as positivity increases, how is this affecting the way that consumers shop, and what can we expect for the rest of the year? The short answer is that we can expect to see an inching back towards more normal patterns of behaviour, compared to the ones that we have seen over the last 12 months. One of the biggest and swiftest changes to behaviour in 2020 concerned frequency of shop and associated basket size. Frequency nose-dived as shoppers looked to minimise their time in busy stores and, correspondingly, basket size increased markedly as shoppers then maximised their time in store. We are now starting to see a slow reversal of this phenomenon; Kantar data shows that, for the week ending 21st March, shopping frequency reached its highest level since December, and basket size was at its lowest since October (3). As the current lockdown situation continues to ease, we can expect both of these metrics to continue tracking back towards their previous levels, but only at a very slow rate. Elsewhere, consumers are no longer prioritising convenience stores to the extent that they were when Coronavirus first hit; in Q2 last year, the convenience channel enjoyed huge growth as consumers supplemented their reduced numbers of visits to main estate stores with plenty of additional spend in local shops. As this sector returns to a more normal level of usage, we will see significant decline in year-on-year growth figures across the spring and early summer as phenomenal figures from 2020 are annualised. One channel where we will see a delay in the challenge of yearon-year annualisation, though, is online. Retailers did a phenomenal job in 2020 of making extra delivery slots available to meet the extreme demand but these 17

took a while to put into place and, whilst this has resulted in a significant structural change for the industry, it does mean that the most challenging annual comparisons won’t occur till much later in the year. And, as lockdown restrictions continue to ease, consumers will inevitably make more use of increased foodservice options. This will herald the start of a drift of spend away from grocery but, like the other changes we have discussed, this is likely to be a slow process as the nation gradually starts to creep back towards normality. 1 - GfK Consumer Confidence Index, April 2021; 2 - YouGov, 9th April 2021; 3 - Kantar Worldpanel, weekly data to 21st March 2021.

BARBECUE & SUMMER DRINKS

SHOWCASING NI’S RESPONSIBLY PRODUCED, NUTRITIOUS, WORLD CLASS BEEF Ian Stevenson, chief executive, LMC.

romoting Northern Ireland Farm Quality Assured (NIFQA) beef as a naturally nutritious product farmed with the environment in mind was the focus of NI Beef Week, held over April 23-30. A collaboration between the Livestock

and Meat Commission (LMC) and Ulster Farmers’ Union (UFU), the Week included a series of activities in collaboration with Belfast live and U105, alongside local chef and Truth About Beef presenter James Devine. LMC delivered a social media campaign across its LMC, and Beef and Lamb NI Facebook, Twitter and Instagram pages. UFU worked alongside social media influencer Dish You Were Here to promote NIFQA beef, demonstring how to cook a beef dish using NIFQA beef while informing their followers of the benefits of the beef industry to the environment and why they should always look for the NIFQA logo. UFU also ran a social media campaign through its Facebook, Twitter and newly founded Instagram account promoting the benefits of eating NIFQA beef on the environment through images and videos. “As the Northern Ireland beef and lamb industry’s promotional body, LMC is constantly looking at trends in the marketplace at home and abroad so

that we can understand what is driving consumer behaviour and the choices they make when they are shopping for meal solutions,” said Ian Stevenson, chief executive, LMC. “Our activity during beef week will use the sensory experience that comes with cooking and eating high quality beef as a tool to engage consumers in the positive story that the beef industry has to tell in addressing global challenges such as climate change and meeting the nutritional needs of a growing population. “Northern Irish beef farmers continue to farm regeneratively, improving grasslands, planting hedgerows and trees which provide a habitat for many small animals as well as storing significant amounts of carbon in grasslands. “This is why we are in the perfect climate to produce our world class, grass fed beef, which in return gives consumers a local product which is naturally rich in macro and micro nutrients which we will be highlighting during beef week.”

BARBECUE & SUMMER DRINKS

RED BULL UNVEILS ITS UNIQUE LIMITED-EDITION FLAVOUR FOR SUMMER 2021 CACTUS FRUIT IS SET TO BECOME THE UNEXPECTED TASTE OF 2021 AS RED BULL UNVEILS ITS HIGHLY ANTICIPATED LIMITED-EDITION SUMMER FLAVOUR, RED BULL SUMMER EDITION CACTUS FRUIT

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nspired by the exotic looking Cactus Fruit, the latest taste sensation joins a line up of legendary summer flavours including Watermelon, Coconut Berry and Tropical. Red Bull Summer Edition Cactus Fruit delivers all the functional benefits of Red Bull Energy Drink, along with an invigorating burst of berry that blooms into exotic fruit and violet flower. Available for a limited time from May 2021 in 250ml cans, the matte-green packaging will stand out amongst the rainbow of editions in the Red Bull product line.

Visit RedBull.ie to learn more.

STAY-LOCAL MESSAGE BOOSTS BARBECUE OPPORTUNITIES

year of intermittent lockdowns and cancelled foreign breaks has boosted the market for salad dressings, as part of a barbecue and summer foods offer, according to dressings brand Mary Berry’s. Available through leading wholesalers, Tesco, Sainsbury’s and independent and symbol retailers, the brand serves a mainstream audience of food lovers as well as offering a number of products suitable for consumers following vegetarian and vegan diets. Seven products in the range include Classic Salad Dressing, Classic 20

Salad Dressing, Caesar Dressing, Light Salad Dressing, Honey & Balsamic Vinaigrette, Mango, Lime & Chilli Dressing and Blue Cheese Dressing. “The opportunity for retailers this summer is to stock the range of summer ingredients that are most likely to generate the biggest sales,” said AnneMarie Cannon, senior brand manager for Mary Berry’s Foods at brand owner and distributor RH Amar. “Prior to summer 2020, retail sales of salad dressings had been in long-term value decline, although it should be noted that sales of premium offerings, including Mary Berry’s range, had continued to show growth. “But a year of intermittent lockdowns and cancelled foreign breaks obviously brought a very different set of dynamics into play, and it was

unsurprising to see categories like salad dressings post their first rises for some time as householders cranked up the barbecue and enjoyed UK-based summer holidays, both in increasing numbers and with greater frequency. “For Mary Berry’s, this meant we recorded a significant rise in sales during 2020 with our super versatile Blue Cheese Dressing – a definite BBQ favourite – posting a value sales increase of +126% alone (1), whilst our other core products were also in high demand across the summer season and beyond.” Premium dressings priced above £2.50 account for more than 11% of all sales, with Mary Berry’s accounting for more than two thirds of those sales, said Cannon, while Mary Berry’s returns one of the category’s highest rates of sale per distribution point in multiple grocery (2). Source: 1 - RH Amar sales out 2020 v 2019; 2 - IRI 52 w/e 02/02/21

BARBECUE AND SUMMER DRINKS

NORTHERN IRELAND’S BEST-SELLING SOFT DRINK BRAND* ADDS MANGO TO POPULAR ENERGY RANGE

he unquestionable demand for flavoured energy drinks in Northern Ireland, coupled with the popularity of the Mango flavour, has driven leading drinks company Boost to launch an Energy Mango 250ml can variant to the local market. The brand is demonstrating its commitment to the independent convenience sector by introducing the new on-trend Mango flavour, which is one of the fastest growing flavours in the energy drink category and is growing at +22% year-on-year in volume sales**. Jack Taylor, trade marketing manager at Boost, said: “We continue to deliver great taste with our energy range and our latest Mango NPD really is a taste of summer in a 250ml can. Our new mango will also retain our 59p price mark, therefore providing great value to the consumer without compromising on the great cash margins for retailers. “Flavours now make up 30% of the stimulation market*^ and are in 12% growth yearon-year^* which is why we’re delighted to be expanding our flavour portfolio to allow retailers to further capitalise on this growth opportunity. In addition, we are the only mainstream brand to offer the hugely popular Mango flavour in 250ml can size. “To support retailers, we are investing in a wide-ranging marketing drive for Boost Energy Mango including trade and consumer PR, print and digital advertising, a distribution drive and sampling activity,” 22

concluded Jack. To support the NPD launch, Boost is activating a multi-channel marketing communications campaign across both trade and consumer formats, including print, digital and OOH. New POS in the form of Mango Wobblers and Shelf Talkers will be available for retailers to order for free from the website - https://www. boostdrinks.com/boost-trade/ help-me-increase-sales/point-ofsale-kits/. Boost is also investing in distribution-driving activity to help land the product onshelf and the brand will be conducting sampling from some retail stores. The new Mango flavour is now available in wholesale in 24 x 250ml cases. Boost Drinks was established in 2001, launching in Northern Ireland in 2003 and is now the province’s top selling soft drink brand within the local independent convenience channel*. Boost is available in various pack formats across seven core Energy flavours, Sport, Protein and Iced Coffee. Sources: *IRI Marketplace Data, Symbols & Independents, Unit Sales w/e 27.12.20 **IRI Marketplace Data Symbols & Independents 52 weeks volume sales to 6th September 2020 *^IRI Marketplace Data Symbols & Independents 52 weeks volume sales to 27thDecember 2020 ^*IRI Marketplace Data Symbols and Independents 52 weeks volume sales to 29th November 2020

ULSTER GROCER MARKETING AWARDS

CELEBRATING NORTHERN IRELAND’S GROCERY SECTOR MEET THE ULSTER GROCER MARKETING AWARDS JUDGES MICHAEL MAGUIRE QUINTUS MANAGEMENT Michael Maguire is a retired senior management consultant with core expertise in marketing economics and brand development. In a career spanning nearly 50 years, he held senior positions in national and multinational companies, public agencies, professional bodies and consultancy. In this regard he has worked extensively for and on behalf of food and grocery businesses and has lived and worked in Europe and the United States. He is also a frequent columnist and commentator on international business and has authored many studies, papers and books on marketing development. Michael has also been chair of the Ulster Grocer Marketing Awards judging panel for many years and has contributed to its success as the pre-eminent awards programme in the Northern Ireland grocery industry.

★

PROFESSOR BARRY QUINN – ULSTER UNIVERSITY ★ Barry Quinn has been based at Ulster University Business School for 25 years. He is Professor of Retail Marketing. His areas of expertise include SME growth and innovation in food and retail. He has led on a number of research projects that have addressed topics such as small business development, policy support for small business, and the business development needs of retailers based in rural areas. His work has been published widely in journals such as Journal of Rural Studies, International Journal of Retail and Distribution Management, and Journal of International Marketing. 23 23

NORMAN MAYNES TRANSLINK Norman is currently head of marketing & business development for Translink with responsibility for brand management, advertising, promotional activity, e-commerce/ social media and market research. With Translink since it was formed in 1995, prior to this he was marketing and business development manager for Northern Ireland Railways and worked for Short Brothers/Bombardier as senior technical services executive. He graduated from Queen’s University with an MBA and has a MSc in Air Transport Engineering from Cranfield University. Norman was on the board of Visit Belfast from 2014 to 2019. He has served on the Executive Council/ Board of the Belfast Chamber of Trade and Commerce for several years and was president from May 2010 – May 2011. He is also on the Board of Belfast One.

★

EMMA COWAN - SUMMERISLAND Emma ★ Cowan is a writer, designer and consultant with 25 years of experience spanning journalism, marketing and business consulting and digital/ social media marketing. She is a former features editor of Ulster Grocer magazine and has been editor of a wide range of publications, including Hospitality Review, Specify (construction industry) and Ulster Business. As a consultant, she has worked with clients spanning the events, finance, local government and creative sectors.

Entries close on June 4 for the 33rd annual Ulster Grocer Marketing Awards, which are set to celebrate the sector and its vital role after an extraordinary past year. Exciting plans are under development for the hosting this year’s Awards and will be unveiled in our Summer edition. Further information on each of the 10 categories and online-only entry requirements can be found at: www.belfasttelegraph.co.uk/ ulstergrocer/

JOHN D’ARCY OBE – THE OPEN UNIVERSITY ★ John D’Arcy has been The Open University’s national director for Ireland since 2010. Prior to that, he was chief executive of Colleges NI; director of BDO Management Consultants; principal officer for research, CCEA; and research fellow with the Northern Ireland Council for Educational Research. He is a trustee of The Lightbody Foundation, and former chair of the Oh Yeah Music Centre, Enterprise NI and Audiences NI. He is a Board member of the Open College Network, Matrix Panel and AONTAS, Ireland’s Lifelong Learning Organisation. John has also been a Board member of Sport NI and the BBC’s Broadcasting Council. He was awarded an OBE in The Queen’s Birthday Honours for services to education and the arts. 23

ULSTER GROCER MARKETING AWARDS

INTRODUCING THE 2021 AWARDS SPONSORS LEADER IN MARKETING

MXB are delighted to sponsor the Leader in Marketing Award as part of the Ulster Grocer Marketing Awards 2021. We have carved out our expertise working closely with a range of FMCG companies such as Moy Park, Golden Wonder Group and P&G as well as with retail brands such as the Musgrave Group so we wholly appreciate the leadership required to create a standout proposition for customers in such a competitive and ever-evolving landscape. To all those entering this award, it is the leadership you exhibit that is enabling the grocery sector to prosper throughout the challenging circumstances of this past pandemic year, and we look forward to acknowledging your effort through this award.

BEST DIGITAL MARKETING CAMPAIGN

We are delighted to once again sponsor the Best Digital Marketing Award at this year’s Ulster Grocer Marketing Awards. At MBNI Truck & Van, our range of Mercedes-Benz commercial vehicles offer the grocery sector a transport solution with the latest technology and safety. Whether it’s the small Citan, spacious Sprinter or the latest electric vans- eVito and eSprinter, there is a vehicle that will work to keep your business moving. For those heavier loads and long-distance distribution side, we have a range of Trucks you can Trust with the award-winning Actros offering the most technological advanced cockpit on the market plus class leading fuel economy and safety. We wish all the entrants the best of luck and we’re excited to see the winning entry.

BEST SUSTAINABILITY INITIATIVE

We are delighted to sponsor Best Sustainability Initiative at the Ulster Grocer Marketing Awards 2021. Our core purpose at Energia Group is to transform how customers use and generate energy in a way that has a positive and sustainable impact on the environment. Power NI is evolving to be more than just your electricity supplier and as a BITCNI Climate Action Pledge signatory, we are encouraging Northern Ireland to get involved in more sustainable ways of doing business. Good luck to all entries! Power NI, part of Energia Group, is Northern Ireland’s leading electricity supplier with over 450,000 residential and 40,000 commercial customers. 2021 marks a decade of the Power NI brand and 90 years of servicing local communities with their energy needs.

LORRAINE HALL YOUNG MARKETEER AWARD

We are delighted to once again be a sponsor of the Ulster Grocer Marketing Awards through the Lorraine Hall Young Marketeer Award. Lorraine was known as the inspirational driving force behind our Forest Feast brand, and the award recognises the same passion and drive amongst the up-and-coming marketing stars of the future. Forest Feast was founded in 1996 by Lorraine and I, setting out to create a world class snacking business. Since then, Forest Feast been exploring the globe making it our mission to find, craft and create the best snacks that are delicious and nutritious. Today, the business and brands are recognised for their innovation and quality that sets them apart from the competition. Everything is handcrafted inhouse in our state-of-the-art production facility in Portadown by our brilliant team, but enjoyed by consumers all over the world.

BEST MARKETING CAMPAIGN

We are delighted to be involved in the Ulster Grocer Marketing Awards 2021 and are excited to sponsor the Best Marketing Campaign category. It is ever important to support the food and grocery sector, especially after the past year, which is why we want to put a spotlight on and highlight the excellence in marketing within the industry. Mash Direct is an innovative farming enterprise, run by the Hamilton family, Martin, Tracy, Lance, and Jack Hamilton, at their family farm in Co Down close to the shores of Strangford Lough. They grow and produce quality, convenient fieldto-fork vegetable and potato side-dishes that are 100% gluten-free, ranging from Mashed Potato to Cauliflower Bites; all of which are sold in major retail multiples, independents and convenience stores across the UK and Ireland.

sponsored by

Karen Carmichael, managing director, MXB.

sponsored by

Laura Cochrane, Group marketing manager, MBNI Truck & Van.

sponsored by

Amy Bennington, commercial marketing manager, Power NI.

sponsored by

Michael Hall, owner & MD of Kestrel Foods.

sponsored by

Clare Forster, head of marketing, Mash Direct.

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ULSTER GROCER MARKETING AWARDS

INTRODUCING THE 2021 AWARDS SPONSORS BEST BRAND

HFM are proud to be associated with Ulster Grocer Marketing Awards and sponsor Best Brand, recognising the great work put in by companies promoting their brands throughout the island of Ireland and further afield. Established in 2015, HFM are a leading supplier of new and used food processing packaging equipment. Our factory in Crossgar has over 1,000 machines in stock, and we work with many well-known food machinery manufacturers throughout the UK and Europe. We offer the right machinery for the right application, and ensure all machines are user friendly. HFM supplies into many sectors including meat, fish, poultry, dairy, ready meal, salad, sauce, soup, drinks and petfood manufacturing, as well as fruit & veg, confectionery, catering butchers, bakers, hotels, restaurants, contract packers, fast food outlets and breweries.

BEST IN-STORE CONSUMER SALES PROMOTION

Aqua Twist is proud to return as sponsor of Best In-Store Consumer Promotion at the Ulster Grocer Marketing Awards 2021. Aqua Twist is Northern Ireland’s leading take home bottled water, and our 12 x 500ml packs are enjoyed by families everywhere. We are proud of our association with Northern Ireland Children’s Hospice and every product sold donates to help this local charity with their amazing work. Discount Commodity Supplies is distributor of the Aqua Twist brand, along with the full range of Nestle Waters UK brands, San Pellegrino, Perrier, Nestle Pure Life, as well as a new dynamic range of American confectionery brands, Sour Patch, Mike & Ike, Calypso Drinks plus numerous others. These have added exceptional value to our retail partners’ sales over the past 12 months.

BEST NEW PRODUCT LAUNCH/ RELAUNCH

Derry Group Ireland is the proud sponsor of Best New Product Launch/Relaunch once again in 2021 and delighted to be associated with a category celebrating innovation in the food industry. Derry Group Ireland is the first-choice logistics partner for leading retailers, wholesalers and food manufacturers in Ireland, with depots in Armagh, Dublin and Cork. The company is committed to leading the way in innovation, and constant reinvestment in the most modern fleet and accompanying high-tech IT systems makes us the obvious choice for clients across Ireland. Our new purpose-built facility Carn Coldstore in Co Armagh is a state-ofthe-art, purpose-built 70,000 square foot facility with an impressive 25,000 square foot cross dock. We can store over 7,000 chilled and frozen pallets. Our range or services include order picking as well as short- and long-term storage solutions.

BEST CSR INITIATIVE/ CHARITY PARTNERSHIP

Northern Snacks’ principal route to the convenience sector is through our vastly experienced van sales team, driving great brands such as Hunky Dorys and O’Donnells alongside a fantastic KP portfolio. The use of advertising across all media types has helped increase share across the province; however type of product and great quality has been a significant factor in having such a loyal customer and consumer base. Our NPD team are working very hard to launch many more great products in the coming months, especially the BFY area of the category. Our involvement with the CSR award goes back many years. Our view is that if we can help in any way to encourage CSR, we are extremely glad to do so and I can’t wait for the awards ceremony later this year.

BEST EXPORT MARKETING

Invest Northern Ireland is delighted to sponsor the Best Export Marketing Award at the 33rd Ulster Grocer Marketing Awards. Exporting is crucial to the growth of the Northern Ireland economy and it is important to applaud and celebrate Northern Ireland’s hard working and resilient food and drink producers. Despite a challenging year, many companies have continued to develop and execute successful marketing campaigns with an innovative approach, which has led to an increase in export sales and further business growth.

sponsored by

David Henderson, managing director, HFM.

sponsored by

John Hamilton, director of Aqua Twist.

sponsored by

Patrick Derry, managing director of Derry Group Ireland.

sponsored by

Martin McClinton, NI operations manager, Northern Snack Foods.

sponsored by

John Hood, director of Food & Drink, Invest NI.

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ADVERTORIAL

60 FOR 60: SPAR NI AIMS TO RAISE £60K DURING 60TH ANNIVERSARY YEAR FOR MARIE CURIE

AS THE CELEBRATIONS FOR SPAR’S 60TH BIRTHDAY IN NORTHERN IRELAND CONTINUE, JUNE WILL SEE THE RETURN OF THE MARIE CURIE BLOOMING GREAT TEA PARTY, WHICH SPAR WILL BE TURNING INTO A BIRTHDAY CELEBRATION FOR THEIR CHARITY PARTNER WITH BUMPER FUNDRAISING PLANS IN PARTNERSHIP WITH TAYTO

lmost 300 SPAR stores in Northern Ireland, alongside a team of hundreds in Henderson Group’s head office, have been fundraising for Marie Curie since the partnership began in 2017 across the SPAR UK network. It’s safe to say that SPAR NI has been an outstanding driving force in the partnership, raising over £400,000 so far. In 2020, as the charity faced its own challenges with Covid, SPAR NI did not curb their fundraising efforts and instead adapted to support the organisation even further, organising the Pick Me Up Picnic initiative which saw hundreds of 26

people throw out their picnic blankets in the garden or park to safely raise over £18,000. The fundraising has continued into 2021, and after announcing an outstanding total for the most recent Great Daffodil Appeal which saw £30,000 raised, the team at SPAR NI has turned their efforts towards the birthday month which will aim to raise even more for Marie Curie and the essential community services they provide throughout Northern Ireland. In fact, they’re hoping to raise £60,000 in this 60th celebration year.

Bronagh Luke, head of corporate marketing, explained: “June will be a big celebratory month for SPAR in Northern Ireland, marking the month when SPAR arrived here in 1961. We will be celebrating in the best way we know how – working with our suppliers and partners to raise as much money as possible for Marie Curie, who we’ve been partnered with for the past four years. “What would a birthday celebration be without cake? So, we’re delighted to announce that we have four speciality cakes produced by Graham’s Bakery for our enjoy local own brand, from which

ADVERTORIAL we will donate 60p to our SPAR and EUROSPAR charity partners for each cake sold in our SPAR stores from 17 May through to 08 August 2021. “Add to this our plans for Blooming Great Birthday Party fundraisers in partnership with Tayto across our stores, we’re in for a very tasty celebration.” The Marie Curie Blooming Great Tea Party takes place every June and is an opportunity for people to get together, enjoy a bun and a cuppa, and raise money for the organisation. SPAR NI created the biggest Tea Party in the UK by implementing parties at each of its stores

it easy for all, with our range of enjoy local buns and traybakes, including our round cakes from which 30p of each purchase will go to Marie Curie.” The investment is one of the biggest fundraising opportunities undertaken by Henderson Wholesale, which has the advantage of working with local suppliers to produce its extensive range of fresh products in store. Graham’s Bakery

in Dromore will bake the chocolate, Victoria sponge, coffee and walnut and salted caramel cakes that will be the centrepiece of the birthday celebrations. Bronagh continued: “We’re delighted to welcome Tayto on board as a Platinum sponsor of our 60th birthday parties, as what is a party without a few bowls of crisps and popcorn on the table! Tayto has been a local brand staple of our stores since we opened the first SPAR store in 1961, and they remain one of our biggest local suppliers today.” The local partners will benefit from a full marketing campaign from Hendersons, with messaging visible across all stores and online. SPAR NI will also engage with their local media and digital partners to ensure even further reach, utilising brand ambassadors and their popular social media platforms. Bronagh finished: “Ultimately, we are creating a safe environment for essential fundraising to continue and utilising our strong local supplier links to provide even more opportunity for celebration for our local shoppers. Marie Curie provides an essential service which has been devastated by the Covid-19 pandemic, and we’ll do all we can to ensure lots of birthday money goes their way from our 60th celebrations.”

from 2017 and has raised over £182,000 through this initiative alone. Combining our birthday celebrations with this year’s plans means even bigger fundraising opportunities for the brand. Bronagh continued: “Subject to government guidelines and Covid restrictions, we hope to host bumper celebrations in flagship stores across Northern Ireland on the day, Saturday 19th June. “We are also encouraging shoppers to host their own, safe birthday tea parties in their gardens or local parks in aid of Marie Curie, and of course we have made 27

DAIRY & ICE CREAM

ICE CREAM ALLIANCE LAUNCHES CAMPAIGN TO BOOST SECTOR

ce Cream Alliance (ICA), the UK’s trade association for the ice cream sector, is calling on its members, the wider industry and other parts of the hospitality sector to promote their products to all those holidaying locally this summer. The Great British Ice Cream Staycation campaign is encouraging businesses of all types and sizes to get involved by downloading a free DIY Marketing Toolkit, and highlighting ice cream as a fun, happy and affordable treat generating iconic childhood memories. “Ice cream parlours and ice cream

vans have been hard hit in this pandemic losing a total of £289m in income in 2020*,” said Zelica Carr, CEO, ICA. “And that’s just the tip of the iceberg when you add lost ice cream sales in cafes, restaurants and hotels and the economic impact to businesses along the supply chain – manufacturers, flavour houses, wholesalers and many others. “This campaign is not about dictating to businesses how to market their products. It’s about harnessing everyone’s creative flair and dynamism and providing them with the tools – across digital marketing, PR, influencer marketing, POS

– to maximise sales and bounce back from a truly horrid 12 months. We are providing marketing materials, guides and templates free to everyone who wants it – not just to ICA members.” The ICA surveyed members on the effects of the pandemic on business in 2020*. It revealed that 90 ice cream parlours have closed in the last 12 months and that 800 mobilers have ceased trading over the same period. However, the government’s furlough scheme has been a life saver for many businesses with up to 62% of staff furloughed at some point during the pandemic. *ICA surveyed members between March 8 and March 11, 2021 Download the free DIY Marketing Toolkit at www.ice-cream.org/ webform/great-british-ice-creamstaycation

NORTH DOWN GROUP SIGNS LIDL NI LAUNCHES LOW-CALORIE, DISTRIBUTION PARTNERSHIP WITH HIGH-PROTEIN DAIRY RANGE CHEESE COMPANIES

orth Down Group, a leading local supplier of fresh produce and fine foods, has secured distribution partnerships with Carron Lodge and The Traditional Cheese Company. The new partnerships will allow North Down Group, already renowned for its fruit & veg offer, to offer an extensive range of cheese from the UK, Ireland and continental Europe to its foodservice and retail customers. “We are delighted to develop a partnership with two well-known companies that hold strong and similar values to our own,” said Ashley Megarry, managing director. “At an unprecedented time of change, these values, quality of products and way of doing business have a clear competitive advantage and point of difference to consumers in the market. “Whilst it has been an incredibly tough year, we now have the opportunity to strengthen the foodservice and retail sector with our new offerings and help pave the way to a successful future for the industry. “We are thrilled to add to our growing portfolio of quality suppliers and very much looking forward to introducing our customers to our new products on offer. In addition to our comprehensive range of Irish and Continental cheese, we now have access to cheddar classics such as Barbers, Snowdonia, Mull of Kintyre and favourite specialities such as Stinking Bishop.”

idl Northern Ireland has launched a high-protein range comprising low-calorie ice cream, puddings and yogurts targeting health-conscious consumers seeking extra protein after a workout or a guilt-free snack. The new own-brand range of high protein ice-cream is made exclusively for the retailer by Silver Pail Dairy in Co Cork and is available in Chocolate, Peanut Butter and Salted Caramel flavours. Its high protein puddings and yogurts are low fat with no added sugar and 20g of protein in each pot. The puddings come in Vanilla and Chocolate flavours, while yogurt variants include Blueberry, Raspberry, Cherry and Orange.

ADVERTORIAL

MILLAR MOO BUILDS ITS FOOTPRINT ON THE ISLAND OF IRELAND AND IN GREAT BRITAIN MILLAR MOO, THE POPULAR FLAVOURED MILK DRINK IS A DRINK FAST ON THE RISE

fter gaining multiple trade listings in the past year with key trading partners including Henderson’s Wholesale, Musgrave Northern Ireland, Iceland Foods and Savage & Whitten, Millar Moo is further broadening its footprint in 2021. In January, four Millar Moo variants, Chocolate, Strawberry, Banana and Iced Caffe Latte, were launched in all 27 Iceland stores in the Republic of Ireland. After a highly successful launch, Dunmurry-based Clarke Millar Foods launched the full Millar Moo range in Iceland’s store estate in Northern Ireland. The specialist food retailer launched Millar Moo in their Northern Ireland stores in April. First impressions in store are really positive with feedback that Millar Moo has a great standout on shelf. Ciara Howley, chilled and produce buyer at Iceland Foods, says: “Millar Moo is a really high-quality product that tastes great. We were thrilled to launch it in our stores across Northern Ireland earlier this month. Feedback from customers in stores and across Iceland Foods Northern Ireland social media channels has been incredibly positive with the Strawberry flavour being the best seller of the four. Sales have exceeded our expectations and we’re excited to continue to grow our partnership.” Millar Moo has also thrived with Henderson’s Wholesale. Launching with

Henderson’s initially in around 30 of their company-owned stores late last year, Millar Moo has built its store distribution significantly since then. Iain Dickson, fresh food trading manager at Henderson Wholesale, says: “We launched Millar Moo last year, adding it to company-owned store plans towards the end of the year. Millar Moo is a great product which comes in a distinctive glass bottle, helping is stand-

out on shelf. I’m pleased that we listed Millar Moo – feedback from our stores has been very positive, sales have grown every month and it has outperformed the brand we replaced it with.” Millar Moo is also growing its franchise at a fair clip in Great Britain. After gaining significant business through a deal with Poundland, the UK discounter, in 2020 Clarke Millar Foods launched with SPAR Scotland in April this year. Mark Hermsen, commercial director at Clarke Millar Foods since joining the business in January 2021, says: “After the success of Millar Moo with SPAR in Northern Ireland, I am delighted to launch Millar Moo with SPAR Scotland in April. Scotland is a brand new market for Clarke Millar Foods and I hope we can mirror Millar Moo’s success in another key market within Great Britain.” Clarke Millar, CEO and founder of Clarke Millar Foods, is also delighted with the progress made with Millar Moo to date. Clarke says: “Winning this new business is a major step forward for our business and builds upon the success achieved with our key trading partners to date. Millar Moo now has a presence in most centres throughout Northern Ireland and the Republic. Millar Moo is becoming one of the most popular drinks in the flavoured milk category. Our Millar Moo drinks are richly flavoured and environmentally friendly due to our use of recyclable glass bottles.” Millar Moo is distributed by Clarke Millar Foods who are based at Dunmurry in Co Antrim, near Belfast. Millar Moo flavoured milk range consists of four flavours (Chocolate, Strawberry, Banana and Iced Caffe Latte), it contains less than 1% fat, and is packaged in a fully recyclable 500ml glass bottle format.

For any queries please get in touch. Address: Clarke Millar Foods, 5-8 Dunmurry Industrial Estate, The Cutts, City Business Park, Dunmurry, Belfast BT17 9HU Telephone: 028 9060 0531 Email: newbusiness@clarkemillarfoods.com 29

DAIRY & ICE CREAM

BALLYRASHANE CREAMERY, PROUDLY A 100% FARMER-OWNED DAIRY COOPERATIVE, CELEBRATES 125 YEARS BALLYRASHANE CREAMERY BUSINESS DEVELOPMENT MANAGER BRENDAN LAPPIN REFLECTS ON THE DAIRY CO-OP’S LONG HISTORY OF BRINGING A TASTE OF THE CAUSEWAY COAST

LEADING THE WAY 1940 Automation of butter packing 1956 Collecting bulk milk direct from farm 1982 Packing 2 litre ‘jars’ of milk 2010 Introducing soft butter technology. 2012 Producing electricity from own anaerobic digestion plant

HOW DID BALLYRASHANE CREAMERY START OUT? A meeting was convened on the 11th of March 1896 of some 250 farmers, not long after which application forms to set up Ballyrashane Co-Operative Agricultural and Dairy Society Ltd were dispatched, with acknowledgement of the registration on 16th April 1896. The starting principal of the society was to buy milk from the farmer members, to make butter for sale, with that profit then being for the benefit of all the cooperative members. HOW HAS THE BUSINESS EVOLVED? The business continued to evolve from the earliest beginnings making butter and cheese, right through the 20th century through wars and tribulations, continuing to develop the site and modernise while maintaining an ethos of tradition and quality. With a continued desire to grow and maintain both supplies and outlets for product, a merger took place in 2015 with The Town of Monaghan Coop, Jim Steele with the first tanker to collect milk from a farm in Ireland

becoming Lacpatrick Dairies. A further merger followed in early 2019 with Lakeland Dairies Cooperative Society, becoming the largest dairy co-operative in Northern Ireland and the second largest dairy processor on the island of Ireland. Lakeland Dairies is owned by the 3,200 farm families which supply some 1.9bn litres of milk to the Co-operative. This high-quality milk is processed into more than 200 products which service customers in over 80 markets across the globe. Lakeland Dairies identify and meet the needs of their loyal customers with natural produce of the highest quality. The commitment to product safety and quality is deep-rooted at all our sites with Ballyrashane Creamery holding several world-wide recognised accreditations. Produced at Lakeland Dairies Ballyrashane site, we supply local shops and manufacturers including national and international blue-chip companies with fresh milk, cream, buttermilk and cheese under our renowned Ballyrashane brand as well as private label.

● Lakeland Dairies’ milk pool collection range

5 Derry / Londonderry Donegal

Antrim

Tyrone

Down Fermanagh

Armagh

Monaghan Leitrim

8 Cavan

4 Louth

Longford Meath Westmeath

Offaly

Kildare

1 Artigarvan, Co Tyrone 2 Bailieboro, Co Cavan 3 Coolshannagh, Co Monaghan 4 Lough Egish, Co Monaghan 5 Ballyrashane, Co Derry/

Londonderry 6 Newtownards, Co Down 7 Banbridge, Co Down 8 Killeshandra, Co Cavan

The original creamery.

TELL US ABOUT LAKELAND DAIRIES’ COMMITMENT TO SUSTAINABILITY & THE FUTURE? From the rugged coastline of Northern Ireland close to the Giant’s Causeway through lush green meadows over the hillsides of Ireland, Lakeland Dairies and its milk producers operate in one of the world’s most beautiful and unspoiled natural environments. In our pursuit of operational excellence, we recognise that the management of our environmental footprint is critical to the long-term sustainability and future success of our business. Lakeland Dairies works closely with our farmer milk suppliers to promote environmental protection and performance in terms of water usage, energy usage and waste management on their farms.

DAIRY & ICE CREAM

BALLYRASHANE STAFF SHARE THEIR MEMORIES OVER THE YEARS CHRIS HART - PRODUCTION SUPERVISOR PROCESSING (24 YEARS) WHAT WAS IT LIKE WHEN YOU STARTED? I started in the cheese packing area, everything was done by hand, every cheese was individually weighed, sorted manually, and loaded by hand onto the lorry (up to 8,000 blocks per load) before dispatch to Greece. WHAT CHANGES HAVE YOU SEEN? Automation has been the biggest change since I started. Everything was being done manually, gradually the systems have become less hands on and the operators had to learn to run machines, rather than carrying out physical work. MOST MEMORABLE MOMENT OVER THE YEARS? The moments that have stuck in my mind have been the commissioning of the new machinery over the years. Each new project seemed like a massive leap and always seemed to be significant; the new fillers going into the milk ‘bottling’ department, the new DMC going into the cheese department, the commissioning of the technical butter plant and most recently the new cream intake and pasteuriser. We learn something new every time we carry out one of these upgrades and carry this into the subsequent projects.

GRACE DUNBAR - ADMINISTRATION SALES OFFICE (37 YEARS) WHAT WAS IT LIKE WHEN YOU STARTED? When I started, there were only three office staff and production was busy producing milk in glass bottles, which was delivered to our doorstep customers and schools fresh each morning. WHAT CHANGES HAVE YOU SEEN? We did have a lot of manual work to get through, but that all changed when we were introduced to new computerised

systems, which of course is now the normal for all. I have also seen the continual growth on the site including our cheese department and state-of-the-art butter department which was opened 10 years ago. MOST MEMORABLE MOMENT OVER THE YEARS? It’s a great place to work. I have made so many friends and happy memories over the years.

WILMA BRUCE - BUTTER MANAGER (31 YEARS) WHAT WAS IT LIKE WHEN YOU STARTED? My main memory is how friendly and helpful people were, an ethos continuing to this day. WHAT CHANGES HAVE YOU SEEN? Ballyrashane has always been a progressive site with forward thinking management and a supportive Board of Directors. The main change has been automation and the use of technology; 30 years ago, we had no mobile phones or laptops and internet was a dial-up connection. Nowadays we use an ERP system to predict, forecast and plan production; operations have benefitted from a reduction

in manual handling; training and meetings are carried out using Microsoft Teams and Skype; and the technical department has seen advances beyond our wildest dreams MOST MEMORABLE MOMENT OVER THE YEARS? My most memorable moment and biggest challenge has to be the concept and development of the butter facility which was opened in 2014. This facilitated the continued production of conventional butter and also the development of technical butter production, and was a massive leap forward for the site.

LIZ BLAIR - ADMINISTRATION INVOICING (20 YEARS) WHAT WAS IT LIKE WHEN YOU STARTED? Yes, it was quite different then. I worked in the sales office where my job was to call the roundsmen to take their orders. The milkmen had books where they recorded their deliveries. We had to check that these tallied up to the cash they collected. Many times, I had to do a recount! It was fun though and the banter was part of it. WHAT CHANGES HAVE YOU SEEN? I then took on the invoicing role where again it was all quite manual. Now my

weekly invoice run consists of pressing a few buttons and invoices are emailed automatically saving time, money, and my sanity. New computer systems and faster ways of communicating have led me to where I am now working from home. MOST MEMORABLE MOMENT OVER THE YEARS? My most memorable moment over the years has been at the Balmoral Show and working in the SPAR tent promoting our products. How times have changed because of Covid. Hopefully we will get back to normal soon.

WWW.LAKELAND.IE BALLYRASHANE CREAMERY 18 CREAMERY RD. CLOYFIN, COLERAINE CO LONDONDERRY BT52 2NE TELEPHONE 00 44 28 7034 3265 31

MY LIFE IN THE GROCERY TRADE PETER LYNN, KEY ACCOUNT MANAGER, MULLIN’S & DALE FARM ICE CREAM BRIEFLY OUTLINE YOUR BACKGROUND I started my career in the Department of Health in London and returned to Northern Ireland in the early 1990s, to take up á role as store supervisor at Mullin’s Ice Cream. As the business expanded, I moved to a field sales role, with a focus on supporting its scoop ice cream proposition. When Dale Farm acquired Mullins six years ago, I transitioned to account manager for key accounts across the island of Ireland, and this has been my focus ever since. WHAT DOES YOUR ROLE INVOLVE? I manage Mullin’s and Dale Farm Ice Cream, both take home and scoop offerings for key accounts such as BWG, Musgrave, Costcutter and Gala in RoI, and Musgrave in NI. A key part of my role is developing and growing trusting relationships and working as a strategic partner and advisor to our customers. WHAT IS THE BEST/WORST PART OF YOUR JOB? I love the flexibility and variety of my job and the people side of my role. Every day I work closely with customers to build lasting relationships that stand the test of time. I still work with people I met

for the first time over a quarter of a century ago – I won’t name names! What’s the worst part? Ice cream is a product driven by weather; when the sun shines the whole country wants their ice cream at the same time and this can be logistically challenging. However, our extensive distribution network across the island supports the need for Dale Farm and Mullin’s to be agile so we can always deliver for our customers. BRIEFLY OUTLINE A TYPICAL DAY Varied. I typically start the day checking my diary for meetings to help me plan, and work through my inbox. If I’m in the office (or home office these days) I will review all promotional pricing for my customers ensuring everything is set up or drafting new proposals for promotions. Like most, Zoom has become a part of everyday life and I would have regular daily meetings with trading managers. If I am out of the office, it could involve a trip to Donegal, Portrush, Dublin or Kerry, and anywhere in-between, to discuss plans for a new Mullin’s Ice Cream scoop parlour set ups in retail stores. PROUDEST MOMENT OF YOUR CAREER TO DATE? At a push, I would say it was winning

a fair bit of bling over the years for the brand. In the past I was directly involved in product development, so I was delighted to win both gold stars and Best Product from Northern Ireland at the 2013 Great Taste awards in London. That was pretty special and one for the memory books. BEST THING ABOUT BEING INVOLVED WITH THE LOCAL RETAIL INDUSTRY NI has some of the best food producers in the world and our local retailers really get behind and support us. I feel proud when presenting a new Mullin’s product to our retail buyers and having the opportunity to tell them our brand story and explain our 1,300 local farmers supply the freshest milk and cream that goes into every tub of Mullin’s Ice Cream. WHAT DO YOU LIKE TO DO TO UNWIND AWAY FROM WORK? I like walking, particularly around The North Coast. Living only 10 minutes from The Whiterocks Beach, I like nothing more than wrapping up well, sticking the headphones in and walking the length of the beach and back listening to good music. TELL US SOMETHING ABOUT YOURSELF THAT NOT MANY PEOPLE MAY KNOW Recently I have taken up bread making. Great for unwinding and the finished results provide great satisfaction. I’ve had no complaints yet anyway.

BPM is here to help you #FindYourEnergy! This source of energy can come from anywhere. That feeling when you come together with your mates and create something amazing, whether it be a new beat, a new dance, an epic piece of art, or the house party of a lifetime. BPM was created in Ireland for the Irish people and we intend to keep it that way.

BPM Alert Mango is the latest addition to the BPM offering. We believe energy has no limitations… It can be anywhere with anyone! We hope BPM Alert Mango helps to enable the Irish people to #FindTheirEnergy. BPM also comes in two other delicious flavours: Berry Red and Sour Twist

ADVERTORIAL

RETURN TO CANCER SERVICES AND WHAT THIS MEANS FOR NORTHERN IRELAND

Pictured at the launch of the new Big Bus are, from left, Gareth Kirk, CEO, and Lucy McCusker, corporate fundraising manager, Action Cancer; Trevor Magill, managing director, Musgrave NI; and Philip Woods, SuperValu & Centra retailer.

uring the last few weeks of March 2020, restrictions began to be put in place in Northern Ireland to help prevent the spread of the Covid-19 virus. Consequently, key cancer services such as breast, cervical and bowel screening were all severely impacted whilst, due to concerns over the virus, many potential cancer patients failed to come forward with symptoms. It is estimated for every month since March 2020, around 175 people have been added to the growing backlog of cancer patients awaiting their first treatment and that nearly 5,000 urgent red flag procedures have been cancelled. It must always be remembered that behind every statistic is a person. In a recent survey carried out by Action Cancer on the impact of Covid-19, whether newly diagnosed, in remission, living with cancer or at a palliative stage, the outcomes and impacts were the same; people’s mental health and quality of life had deteriorated and for many their cancer was causing real financial hardship. Action Cancer has, within the restrictions imposed upon it and with the best interest of clients and staff in mind, sought to keep as many of its life-saving and support services available 36

as possible. With the ongoing generous support of Musgrave Northern Ireland, in August the charity recommenced its breast screening service at Action Cancer House and in October onboard the SuperValu and Centra-supported Big Bus. It also revised many of its therapeutic supports, providing a ‘blended’ service of face-to-face appointments and online or telephone contact. These included supports for adults, children and young people such as counselling, life-coaching, scar therapy, acupuncture and health checks. With the successful rollout of the Covid-19 vaccination, the number of people presenting to their GP with

ACTION CANCER IS DELIGHTED THAT THROUGH THE SUPERVALU AND CENTRA BRANDS, MUSGRAVE NORTHERN IRELAND HAS RAISED OVER £3.3 MILLION AND ONCE AGAIN HAS COMMITTED TO SUPPORTING THE NEW REPLACEMENT BIG BUS.

symptoms, the number attending for screening and the number of red flag procedures being undertaken has, albeit slowly, started to journey towards pre Covid-19 levels. However, with such a significant backlog to address, new people presenting daily and the need to continue to deliver highly complex multi-faceted interventions within the parameters of Covid-19 restrictions, it will take some considerable time before we get back to even the cancer diagnosis levels and treatment times that existed pre Covid-19 – which incidentally were shockingly poor and the worst in the UK. There is no doubt the challenge facing all involved in the diagnosis and treatment of cancer is immense, requiring a very significant change in strategy, structures, delivery models and the need for additional funding. A long awaited and overdue Cancer Strategy for Northern Ireland is currently being developed by the Department of Health which has been co-designed with considerable input from many stakeholders including Action Cancer. We look forward to its publication and more importantly, its delivery. Going forward and despite the changes what must occur, several facts will not change. Firstly, the earlier a cancer is diagnosed, the better the treatment options and outcomes. Secondly, the direct correlation between deprivation and the incidence of cancer will remain. Thirdly, people living in ‘hard to reach’ communities will continue to be less likely to engage in cancer screening or present early with symptoms. For these reasons, the Action Cancer Big Bus supported by Musgrave Northern Ireland has for nearly 15 years been travelling the length and breadth of Northern Ireland delivering its onboard life-saving breast screening and health check interventions. Action Cancer is delighted that through the SuperValu and Centra brands, Musgrave Northern Ireland has raised over £3.3 million and once again has committed to supporting the new replacement Big Bus - a true state-of-the-art vehicle that will continue and expand upon the life-saving activities of its illustrious predecessor. GARETH KIRK, CEO, ACTION CANCER

AGRI-FOOD NEWS

NATIONAL BEEF ASSOCIATION STRENGTHENS TEAM & KNOWLEDGE BASE

he National Beef Association (NBA) has strengthened its veterinary and bovine tuberculosis (bTB) expertise, and representation within the pedigree world, with the appointments of Sarah Tomlinson and Barrie Turner to its national Board. In addition to her role as a farm veterinary surgeon with Westpoint Farm Vets in Derbyshire, Tomlinson is an authority on bTB at both governmental and practical farm level. As technical director at the TB Advisory Service, she oversees and delivers training for new advisors, chairs technical board meetings and delivers farmer meetings around the country. Tomlinson was also a member of the TB Eradication and Advisory Group for England, advising government policy makers on all aspects of TB control in England, and now sits on

the TB Partnership. “I am extremely proud to be joining the NBA and to be a part of the team that can lead the UK beef industry into a healthy, productive and profitable bTB-free future,” she said. “I am a firm believer that the most successful farmers are those working to the highest animal welfare standards to achieve great productivity. “I am looking forward to supporting the beef industry by embracing that essential connection between welfare, productivity and profitability, which are at the moment hampered daily by the pressures around bTB control.” Meanwhile Turner, chief executive of the Aberdeen-Angus Cattle Society, joins the NBA Board as representative for the NBA Pedigree Breed Society Group.

Sarah Tomlinson, who is newly appointed to the NBA Board.

FUNDING AVAILABLE FOR ANTIMICROBIAL USAGE SOFTWARE

eterinary practices can benefit from funding to install new software making it simpler to report antibiotic usage on farms across Northern Ireland. A local research initiative, Strategic AntiMicrobial use in Dairy, Beef and Lamb Production (STAMP), has driven introduction of the software application to benchmark use of antibiotics. Funding from the Livestock and Meat Commission for Northern Ireland (LMC) will cover installation costs of the STAMP AMU Benchmarking Tool in practices across Northern Ireland between April 1,

2021 and March 31, 2022. The tool can also be used to report antibiotic usage under the Northern Ireland Beef and Lamb Farm Quality Assurance Scheme, replacing the need for vets to fill out the existing paper form. “The funding provides a one-off opportunity to help the industry meet the challenges ahead around strategic use of antibiotics,” said Colin Smith, industry development manager, LMC. “The application offers a quick and easy way to monitor antibiotic use with minimal data input and we are delighted

to support the adoption of this tool in practices across Northern Ireland.” George Brownlee, CEO of Farmvet Systems, continues: “We are pleased to put our expertise towards the development of this industry-wide platform, which will lead to more responsible use of antibiotics for the long-term benefit of farmers, their animals and the public.” Vets who wish to use the tool should contact Farmvet Systems directly to organise installation on 028 8674 7378 or visit www.vetimpress.com/stampni

AVIAN FLU CONTROL MEASURES EASED

SUPPORT EXTENDED TO SHEEP & PIG FARMERS

oultry producers are now able to use controlled outdoor areas with biosecurity measures in place after DAERA lifted restrictions related to control of avian influenza (AI) last month. “The announcement by Minister Poots is positive news and will be well received by our members,” said Ronnie Wells, poultry chairman, Ulster Farmers’ Union. “However, whilst some may think this symbolises the end of the risk period, this is not the case. It is important that bird keepers remain vigilant as migratory birds are still present, therefore the risk of AI remains. “I encourage members to ensure that strict biosecurity measures are put in place and maintained, including the cleansing and disinfection of hard surfaces, fencing off ponds or standing water and the reintroduction of wild bird deterrents.” 38

£1.27m Covid-19 support package allocated to the sheep sector last month has been welcomed by Ulster Farmers’ Union (UFU) as much needed support for sheep farmers facing poor wool prices due to the impact of coronavirus on the global market. “The UFU alongside the National Sheep Association and Ulster Wool, have been lobbying continuously since summer 2020 to get funding secured,” said Nigel McLaughlin, hill farming chair, UFU. “Northern Ireland has only one grading depot located in Muckamore, Co Antrim and we want to ensure that it survives and remains open in future for the benefit of our sheep producers.” Agriculture Minister Edwin Poots also, meanwhile, extended a £2m Covid-19 support package to producers impacted by the collapse in prices for cull sows due to the pandemic.

MARKETING NEWS

NEW CAMPAIGN AIMS TO BUILD ON STRONG GROWTH FOR NATURO

aturo Natural Pet Food has launched a new 10-week marketing campaign spanning TV and digital channels across the UK and Republic of Ireland, capturing moments of caring between dogs and owners in everyday life with the strapline It’s only natural to care. The campaign seeks to build on Naturo’s exponential growth over the past year to become the leading natural wet dog food brand in GB (Nielsen, 2020), and post a 64% increase in online sales in the first quarter of 2021. Supplied by Co Armagh-based family business Mackle Petfoods, Naturo also launched into the Canadian market at the end of last year and is now sold in 18

countries worldwide. “We are ecstatic to release our latest campaign, following the success of our two digital campaigns in 2020, which seen over 52 million impressions and a 607% increase in daily website visits,” said Claire McNally, marketing manager. “Our messaging relays not only the

PHILADELPHIA CAMPAIGN HIGHLIGHTS VERSATILITY TO CHEFS

new nationwide campaign aims to highlight the versatility of Philadelphia cream cheese, inspiring chefs in professional kitchens to expands its use in hospitality and food to go beyond bagels and cheesecake. Launched last month, the You Don’t Know Philly campaign introduces new chef insight around Philadelphia’s taste and workability alongside a bank of new sector-specific recipe inspiration for hotels, pubs, restaurants, public sector catering and food to go. The campaign will be aided in its quest to inspire more chefs to greatness by a team of chef ambassadors, the Philly Five, each of which has been handpicked for outstanding work in their chosen sector. Among the five is Jessica Ayling, food to go manager at Itsu (Grocery). The brand is also highlighting results of an independent taste and performance test with 100 professional chefs, pitting Philadelphia positively against three competitor products. “With budgets tight and return on investment absolutely crucial, ingredients which work hard across all dayparts without compromising on taste and quality, are a must,” said Andrew Severs, foodservice customer manager. “Chefs have always recognised Philadelphia’s superior taste and quality – and our new insight only serves to back this up.” Philadelphia is the UK’s leading cream cheese and is owned by global snacks and ingredients supplier Mondelez.

natural bond held between pet parent and dog, but the 100% natural properties of our dog food. “With a huge hike in pet ownership over the past year, more and more people around the UK and Republic of Ireland will be able to identify with the small acts of caring and kindness we demonstrate in our latest campaign.” Naturo is also headline sponsor of the SuperDog Awards, currently open for nominations up to July 31, with the Awards to be held in London on November 9. The brand is available at major retailers, pet trade stores and independent retailers across the UK and RoI, and online via www.naturopetfoods.com.

McVITIE’S JOINS GAME OF TALENTS AS HEADLINE SPONSOR

cVitie’s is the first headline sponsor of ITV’s new Saturday night talent show, Game of Talents, which debuted on TV screens last month with activity featuring brand favourites and new additions. Hosted by Vernon Kay, the new series merges the excitement of a talent show with the playful entertainment of a gameshow, inviting viewers to share in the fun by playing along at home. The sponsorship package, conceived and negotiated by MG OMD, will comprise of broadcast, ITV Hub, and online presence, as well as an extensive package of licensing rights and bespoke digital content. “We are super excited to be partnering with ITV and Game of Talents this spring,” said Caroline Hipperson, chief marketing officer, pladis UK&I. “It is such a fun new game show, which is sure to be a new Saturday night favourite with family and friends. “McVitie’s have a new sponsorship creative in the oven (so to say) which we hope will put a smile on faces all across Britain in April and May, featuring our own ‘talent’, both familiar and new, which is Too Good Not to Share.” 39

BUSINESS NEWS

DIGITAL INNOVATION HELPS RETAILERS WITH NEW ALLERGEN LABELLING

John Melarkey, chief revenue officer, Bludot Technologies.

Cookstown technology specialist has developed a unique digital platform to help food retailers comply with new stricter allergen labelling coming into force in October 2021. The new legislation, Natasha’s Law, has been introduced by the UK government

to protect allergy sufferers after teenager Natasha Ednan-Laperouse died from an allergic reaction to a Pret a Manger baguette in 2016. Natasha’s Law makes it mandatory to display allergen labelling on food prepared on site, previously exempt from the labelling requirements applied to prepacked food. Bludot Technologies, a specialist in technology solutions for the food, retail and hospitality sectors, has created the Allergen Intelligence digital platform to streamline the creation, display and printing of mandatory allergen and nutritional information. Aimed at making it simple for businesses of all sizes to meet the

requirements of the new legislation, the innovation uses an ‘intelligent algorithm’ to manage the information required to produce compliant food labels. As well as covering products bought in-store, the technology can aid both retailers and hospitality businesses supplying online, click and collect and home delivery services. “We’ve been working on the new technology platform for more than two years in response to the debates around consumer safety that led to Natasha’s Law, the objective of which is to protect food allergy sufferers in particular,” said John Melarkey, chief revenue officer, Bludot Technologies. “We’ve used our extensive experience in the food industry to design a digital platform to help the industry comply with the much tighter safety legislation for consumers.”

NI BUSINESSES URGED TO COMPETE MOLSON COORS FOR SEEDCORN FUNDING REMOVES

SINGLE-USE PLASTIC FROM ITS PACKAGING

M Shannon Beattie, chief operations officer, GenoME Diagnostics, one of last year’s award winners, and Connor Sweeney, programme manager, Seedcorn.

ocal businesses have until May 28 to enter InterTradeIreland’s Seedcorn Investor Readiness Competition 2021, now in its 19th year and including a new low-carbon €20,000 cash award. Seedcorn is the largest investor readiness competition aimed at new start and early-stage companies in any sector across the island of Ireland, offering a total prize fund of €300,000. “Securing investment and accessing investors can be a challenge and draw heavily on resources at any time,” said Connor Sweeney, programme manager, Seedcorn. “However, during the Covid pandemic it has been even more testing, which is why we expect this competition to resonate with firms who have big ideas and big growth potential. “This competition not only gives entrants access to investors who are

actively seeking to back high growth companies, but also opens up a host of learning opportunities through a series of online workshops aimed at helping firms prepare their business plan to the highest possible standard.” Seedcorn is aimed at companies seeking to raise equity funding. They can enter one of two categories; ‘new start’ or ‘early stage’ to generate investment enabling them to grow and develop. There are four regions in the competition - Northern Ireland, Dublin (city and county), Munster and Connacht and Leinster (including counties Donegal, Cavan and Monaghan). Entries must be received by 1pm on Friday, May 28. For more information, visit: https://intertradeireland.com/ funding/seedcorn

olson Coors Beverage Company is removing plastic rings, and introducing a recyclable, sustainable cardboard sleeve for can multipacks, across its major brands including Carling and Molson Canadian. The brands will join the Franciscan Well range in Ireland in providing consumers with plastic-free packaging. Molson Coors is set to hit its target of removing all single-use plastic from the packaging of its major brands by the end of April 2021, following the introduction of recyclable cardboard large-format multipacks in 2020. Since 2019, the company has removed more than 700 tonnes of single-use plastic from its UK operations, which also supply the Irish market. “At Molson Coors we believe we have a responsibility to champion sustainability in the brewing industry and removing single-use plastic from our packaging is one of the ways we are meeting that responsibility as part of Our Imprint 2025 sustainability goals,” said Ryan McFarland, regional business director, Western Europe at Molson Coors Beverage Company.

OFF-TRADE NEWS

LOCAL LAUNCH TARGETS GROWING MARKET FOR RTD’S

popular US brand is launching in the Northern Ireland market this month, targeting a growing market for flavoured ready-to-drink (RTD) alcoholic beverages. Distributed locally by Richmond Marketing, Four Loko was created over a decade ago by two college graduates and is now a leading RTD brand in the US, driven by its broad flavour range and successful marketing drive to create Epic Stories for Millennials and Gen Z consumers. Taking the number one and two spots in value sales in the US market for the past five years*, the brand will launch four 8.5% ABV vodka spirit-based flavours, Blue, Gold, Fruit Punch and Sour Apple. “Flavoured alcoholic beverages have been a key sub-category for some time and this trend is predicted to continue into 2021,” said Gavin Woodroofe, UKIRE manager, Phusion Projects. “With the total flavoured alcoholic beverages market worth £382.1m in the UK, Four Loko aims to recreate its US success by building the brand through targeted social media activation, influencer-led events, and student

experiences, later in the year. “Four Loko has exceeded our dreams within the US market and our brand journey, creating epic stories for our engaged consumers, has proved itself in the highly competitive ready to drink arena and we are looking forward to engaging with Northern Ireland consumers with our bold marketing strategy and importantly our exciting unconventional flavours, to fuel their lifestyles.” All four flavours are available now in Musgrave NI, NISA and Wineflair off licences. *IRI Total US Conv 1 CT 24OZ FMB Brand Family – 2015 – 2020 YTD Ending 8/23/20

WHISKY ACADEMY LAUNCHES CERTIFICATE IN IRISH WHISKEY

dinburgh Whisky Academy, an organisation focused on improving whisky education across the globe, has launched an online Certificate in Irish Whiskey. With Irish whiskey the world’s fastest growing spirits category* between 2010 and 2020, when distillery numbers increased from four to 38 **, the course aims to tap into its popularity by providing an online educational resource for enthusiasts and industry professionals in the UK, Ireland, the USA, Europe and beyond. The course has been developed in conjunction with Irish whiskey experts Fionnán O’Connor and Matt Healy and comprises eight modules of engaging online content aiming to enhance

knowledge and appreciation of the different styles of Irish whiskey. Topics explored include the history of Irish whiskey, different equipment used dependent on the different mashbills adopted as well as the various production processes used. There is also the option to enjoy a tutored tasting of four different Irish whiskey styles through the purchase of a tasting selection from online whiskey retailer, Three Drams. “As post-Covid economic activity resumes, it’s likely that Irish whiskey’s popularity will continue to grow so our new Certificate in Irish Whiskey provides an ideal grounding for anyone hoping to develop or nurture a career in the industry, or simply for enthusiasts who want to know more about Ireland’s ‘Water of Life’,” said Kirsty McKerrow,

BUSHMILLS LAUNCHES NEW SERIES WITH CARIBBEAN RUM CASK FINISH

ushmills is embarking on a new range of innovative whiskeys with the first in the series, Caribbean Rum Cask Finish, launched in shops last month. The new launch features a blend of the award-winning single malt used in Bushmills Original Irish Whiskey, finished in hand-selected fine oak Caribbean rum casks to create tropical fruit and dry spice flavours, with its signature triple distilled Irish grain whiskey. The casks, first used in the Caribbean to hold rich rum for a minimum of seven years, have been carefully selected by local rum makers and transported to Ireland. They are then stored for years in Bushmills’ warehouses, imbuing its single malt with pineapple sweetness, caramelised brown sugar notes, toffee tones and a long, smooth finish. “The launch of the Cask Finish series is an exciting and innovative move for Bushmills Irish Whiskey,” said Helen Mulholland, master blender, Bushmills. “The Cask Finish series adds an extra dimension to our acclaimed Bushmills Original. “As the world’s oldest licensed whiskey distillery, The Old Bushmills Distillery has warehouses bursting with unique casks ageing exquisite whiskey. We’re very excited to bring our latest innovation to new and discerning whiskey drinkers across the island of Ireland.” Bushmills Caribbean Rum Cask Finish is bottled at 40% abv. Further Cask Finish additions will follow, with the aim of offering new flavours, choice and variety for premium Irish whiskey drinkers.

founder and MD of the Edinburgh Whisky Academy. *https://www.drinksindustryireland. ie/irish-whiskey-worlds-fastestgrowing-spirits-category/ **Drinks Ireland/Irish Whiskey Association report: Irish Whiskey 20102020

PROFILE

SQUARING THE CIRCLE BELFAST-BASED ON THE SQUARE EMPORIUM HAS EVOLVED FROM SUPPLYING QUIRKY ANTIQUES AND URBAN SALVAGE INTO FULL DESIGN & FITOUT, SAYS CO-OWNER AND MD JUSTIN LOWRY

in hand with our clients. A lot of our fitout tends to be organic as we’re in the unique position where we have a vast array of stock and can arrive with a lorry load of stuff and find out what combination works. Often what’s designed on paper doesn’t always work or have the feel they are looking for. That’s our speciality, adding the finishing touches. Other designers have to go out and source the stuff and then, if it doesn’t look right, they’ve got to try and get rid of the stuff. We can literally pack pallets and pallets of stuff - antique bottles, farm implements and old Victorian pieces - and

FOR THE PAST FEW YEARS, WE HAVE WORKED WITH DRINKSOLOGY MAKING BESPOKE DRINK DISPLAY UNITS, COUNTER TOPS, PHOTO SHOOT BACKDROPS, BRANDED BARRELS AND QUIRKY PORTABLE BARS.

Projects include shared workspace and self-service café, The Postmasters House in Holywood, a Victorian-themed establishment featuring a PoS system installed in an old till.

HOW DID THE BUSINESS START? We started off as an auction house and then moved into buying and selling. My wife Jill O’Neill started an upcycling and vintage store, ReFound, over 10 years ago. On the Square developed from that seven years ago, and then we moved to Heron Road four years ago.

bring them out and see what works. We have six full-time staff, and then our own sub-contracting team of carpenters, upholsterers, electricians and builders that we have worked with for over five years. Logistics-wise, we have an 18-tonne flatbed with a crane to move big things, a 7.5-tonne lorry and a sprinter van.

WHAT STORAGE SPACE DO YOU HAVE & WHAT IS IN IT? The main showroom here is over 13,000 square feet, and then we have another 10,000-12,000 square foot of storage across barns and containers. We have basically everything from old church pews and school desks to fine antiques, reclaimed bar furniture and industrial lighting. We have also recently increased the size of our workshop for creating bespoke furniture and restoring period pieces.

WHAT IS THE USP OF ON THE SQUARE EMPORIUM? What sets us aside is the vast array of stuff we have and also our sourcing ability. If it’s old you want, we can get it. Drinksology wanted large old grain mills for distillery projects, and we’ve now sourced three, as well as an old water wheel, water pumps and antique tables. We must have sourced 100 whiskey jugs and 20-30 whiskey mirrors, which don’t just come up. There’s nowhere to go and find them to buy. We also have a vast stockpile of furniture items and wood, with tonnes of old mahogany and teak such as old teak science lab benches that make fantastic bar tops or old wood for flooring or panelling. We can basically source nearly anything and if it doesn’t exist, our bespoke team can make it.

WHO ARE YOU WORKING WITH? For the past few years, we have worked with Drinksology making bespoke drink display units, counter tops, photo shoot backdrops, branded barrels and quirky portable bars. We’re also working on a couple of distilleries at the minute, including the locally-owned Hinch Distillery and The Shed Distillery in Drumshambo which is great because they have great large spaces to work with. We also did the

fitout out for The Postmaster’s House in Holywood; a co-working space with parquet flooring, Bentwood chairs, a Victorian dresser with the coffee machine and a PoS system sunk into an old cash register. And from that, we’re now doing a full fitout on Wellington Place, a £2m project in the centre of Belfast. Again, it’s a Victorian gentlemen’s club-style coworking space but with ultramodern technology underneath. We’re doing everything including the IT with a lot of retro fitting; getting vending machines, stripping off the outer layer and encasing it in old wood to make it look like a 1920s vending machine. It will have phone pods and bits and pieces like that, and the café will be created from an Victorian apothecary shop in Cookstown that we acquired. HOW DOES THE FITOUT PROCESS WORK? We have designers and work hand

ON THE SQUARE EMPORIUM A3, SYDENHAM BUSINESS PARK, 17 HERON RD, BELFAST TEL: 028 9043 4290 43

EXPORT NEWS

ECONOMY MINISTER OPENS NEW £15M HINCH DISTILLERY & VISITOR CENTRE

conomy Minister Diane Dodds has officially opened the new Hinch Distillery and visitor centre located just outside Ballynahinch. The £15m investment in the new 30,000-square-foot distillery and local tourist attraction will lead to the creation of 42 new jobs. “Since establishing in 2016, Hinch Distillery has experienced impressive growth,” said Dodds. “Through sheer hard work and determination, it has moved from idea stage to develop a range of products and grown to export its products to over 25 countries around the world. “Invest Northern Ireland is helping the company achieve this ambitious growth strategy and is continuing to support and share its expertise with the opening of the distillery and immersive visitor centre. The creation of 42 new jobs as a result of this investment will contribute an additional £1.3m in additional annual salaries for the Northern Ireland economy. “Investments like these will help us sow the seeds of recovery and rebuild our economy following the impact of the

Pictured at the official opening of Hinch Distillery are Economy Minister Diane Dodds; Aaron Flaherty, head distiller; Dr Terry Cross OBE, owner.

pandemic. The hospitality and tourism industry has been especially impacted so I am delighted to be here today to be able to celebrate this investment, and I want to congratulate Terry and his team and wish them every success.” Dr Terry Cross OBE, owner, said: “Our Hinch range of Irish whiskies and Ninth Wave Irish Gin brand are already leaving an imprint on the international drinks market. In just one year since launch, we’ve secured distribution deals in more

than 25 countries including China, Hong Kong, Taiwan, Australia, New Zealand, the US, France and Germany, while many more partnerships with renowned drinks distributors elsewhere are in the pipeline.” Meanwhile the Distillery has launched a new collection, Craft & Casks including Imperial Stout Finish, Irish Red Rye Finish and Rye Export Stout Finish, using casks from Whitewater Brewery in Co Down and Kinnegar Brewery in Co Donegal.

WARRENPOINT DISTILLERY BOOSTS SPIRITS PORTFOLIO WITH VODKA LINES N orthern Ireland’s distillery renaissance is continuing apace, with Warrenpoint-based Mourne Dew Distillery following its successful launch of whiskey, gin and poitin with new vodka lines. The two 40% abv products, Premium Irish Vodka and Wild Mourne Rose Irish Vodka, use water from the Mourne Mountains and are distilled six times using a vacuum process to achieve stronger, smoother flavours. Last month, Mourne Dew picked up silver medals for its two single malt and blended Irish whiskeys, its Kilbroney Gin and Hazelnut Poitin at the prestigious London Spirits Competition. The company is enjoying success in international markets, including France and Germany, and is about to enter the US market. The new vodkas are the outcome of research over many years to develop

premium, richly flavoured spirits using a low-temperature distillation process unique in Ireland, said Donal Farrell, founder and master distiller of Mourne Dew. “Our work on the vodkas began before the coronavirus pandemic and was paused for a period due to the lockdowns,” he said. “We completed the

vodka recipes earlier in the year and have now launched them. They’ve been influenced by our research into flavour blends from botanicals and vacuum distillation over the past six years. “The new Wild Mourne Rose Irish Vodka is another example of this research and is based on wild rose petals sourced from the Mourne Mountains. Our distillation process protects the delicate flavours of botanicals and our plan is to use much of this research in further innovative products which are in the pipeline. “Another important feature of our vodkas is the smooth, soft water sourced from the high Mournes which provides a distinctively fresh and natural taste. We draw many of our ingredients and inspiration from our setting at the foothills of the Mournes overlooking Carlingford Lough.”

APPOINTMENTS

RH AMAR ADDS FOUR NEW ROLES TO FACILITATE GROWTH STRATEGY

ine food distributor RH Amar is adding a number of new positions to its sales and marketing teams, as it embarks on a three-year growth strategy. The company is creating four new roles across the business and extending the remits of Channel Controller Karen Jones and Brand Controller Sam Higgins to support business development and attract new brand partners that share the company’s passion, ethical approach, and growth aspiration.

Jenny Shipton is filling one of four new roles at RH Amar.

Filling the first new role of marketing controller is Jenny Shipton, a former Pernod Ricard brand director, who will implement new marketing strategies across RH Amar’s brand portfolio including Cooks&Co, Mary Berry’s, Camp Coffee and The Original Waffle Company. Ed Cheadle has been promoted to the new role of national account executive for the convenience channel, after joining as area account manager for

the Midlands and North West at the end of 2018. The company is also in the final stages of filling new positions in its marketing and private label teams. “Our new three-year strategy presents us with an opportunity to recruit additional new talent as we work towards the next stage of our company’s growth,” said Rob Amar, managing director. “Despite a challenging year for many of our foodservice customers, there has been a clear and significant rise in demand for quality ambient foods in retail, and we expect that to continue, whilst at the same time remaining confident that the foodservice sector will recover strongly as and when trading conditions become more favourable. “As a partner to businesses across the food chain, it is our job to ensure we are fit to both accommodate and drive that growth.”

NEW CEO APPOINTED TO MÜLLER YOGURT & DESSERTS

ustin Cook has been appointed as chief executive officer of Müller Yogurt & Desserts in the UK and Ireland, taking up the role this month. Cook brings over 25 years of commercial, supply chain and general management experience at Kraft, Mondelez International and Jacobs Douwe Egberts (JDE). As managing director at JDE for the past five years, he led the organisation through transformation and growth following its creation in 2015 through the merger of D.E Master Blenders 1753 and Mondelez International coffee. At Kraft and then Mondelez International, he held a number of senior market and regional positions living in Sweden, Ireland and Switzerland. “I look forward to joining Müller, home of the nation’s favourite dairy brand[1] and to meeting the team,” said Cook. “It’s clear that the business is in an exciting phase and ready to build on its success. “I’ve got no doubt that there are major opportunities to

Justin Cook

continue adding inspiration to loved products like Müller Corner and Müllerlight, whilst growing the brand into other parts of the category and beyond, and into new channels.” [1] Brand Footprint – The British Ranking of the most chosen dairy brands https://kantar.turtl.co/story/british-dairy-brandfootprint/page/1

SHELFLIFE

To see your product featured in Shelf Life, contact Chris Keenan at c.keenan@independentmagazinesni.co.uk or Tel: 028 9026 4267

markets such as the US. The new hazelnut spread is based on the original Irish Black Butter line, and recently clinched its first sales outside Northern Ireland to a customer in Kent. “It’s always immensely encouraging

to win early business outside Northern Ireland with new product that’s just launched,” said Bell. “My current focus is on developing sales in Northern Ireland and in the Republic of Ireland for the new product which follows the launch a year or so ago of the peanut spread. “I am always keen to explore opportunities to create new spreads which will expand the range of our innovative nut-based products. This approach is in line with the overall focus on the nutritional value of nuts and other plant-based foods. “The hazelnut spread is the outcome of extensive and successful taste tastings which proved the popularity of the new flavour. It’s a much lighter spread than the peanut and has a distinctively delicious flavour.” The hazelnut spread features Irish Black Butter created from Armagh Bramley apples, spices and a touch of brandy with hazelnuts. Bell has appeared on BBC2 show Dragon’s Den, while his original Irish Black Butter won the top award of three stars at Great Taste, and the chef’s larder choice at Blas na hEireann, the Irish Food Awards.

marshmallows, chocolate curls and perfectly finished with a white chocolate flavoured drizzle. Both treat cakes are 7 inch, serve eight people, and are said to be ideal for enjoying in the comfort of your own home or, as restrictions ease, at garden parties or picnic settings with family and friends. “We’re incredibly enthusiastic about the launch with TGI Fridays, and already see huge opportunity to continue to add

more exciting desserts in the future,” said Jordan McCann, brand manager for Finsbury Food Group. “After all, we could all do with that Fridays feeling.” The treat cake desserts were launched in Tesco stores last month and will be rolled out across Asda from summer 2021. TGI Friday’s existing product extensions include a frozen range with Iceland, and a gift range including cocktail barware and fajita pans with Boots.

IRISH BLACK BUTTER LAUNCHES NEW HAZELNUT SPREAD

new Hazelnut Spread has been developed by Alastair Bell, the Portrush-based entrepreneur behind Irish Black Butter, an innovative award-winning product retailed across the UK and RoI and now gaining access to international

TGI FRIDAY’S LAUNCHES NEW TRAYBAKE DESSERTS DUO

opular restaurant chain TGI Fridays has teamed up with Finsbury Food Group to launch two treat cake desserts, Chocolate Fudge Fixation and Chocolate Rocky Road, available in Tesco stores and online. The Chocolate Fudge Fixation traybake sees moist chocolate sponge topped with tasty toffee fudge buttercream swirl and hand decorated with fudge cubes, Belgian milk chocolate and carefully adorned caramel flavour curls. Dessert lovers opting for the Chocolate Rocky Road traybake will find the same chocolate sponge but with a Belgian milk chocolate ganache frosting, topped with the iconic chocolate coated biscuit balls,

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GROCER ULSTER

Over 45 years at the heart of the Northern Ireland food industry

CLASSIFIEDS

Q&A TELL US ABOUT YOURSELF I’m a distiller at Hinch Distillery, which is located just outside Ballynahinch. I’ve always been passionate about food and drink and I knew I wanted a career in this area. At university I completed a degree in Food Design and Nutrition and a Master’s in Brewing and Distilling. My first job as a distiller was at a gin distillery in the Scottish Borders which made four different types of gin. It was also home to Scotland’s largest residential Gin School, where people could learn how to make their own unique gin. In August 2020, I moved home for my dream job – to become a distiller at Hinch Distillery. I currently live on the North Antrim coast and I love spending time outdoors, walking or catching up with friends and family (when allowed).

IN THE HOT SEAT EMMA MILLAR, DISTILLER, HINCH DISTILLERY

WHAT DOES A TYPICAL DAY INVOLVE? Is there a typical day? On any given day I could be involved in a wide range of tasks - disgorging, blending, reducing and bottling spirit. The role also requires mashing, fermenting and distilling New Make Spirit for casking or distilling gin. Then there are the other aspects of the business that I get involved in, as teamwork is required to get various tasks completed. Occasionally I am the person tasked with driving the forklift, loading finished goods, doing admin or completing paperwork for Revenue and Customs. WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE? Becoming a distiller for Hinch Distillery. It’s given me a fantastic insight into all aspects of the whiskey and gin industry. I’m proud to be part of this exciting journey, producing award winning drinks such as Hinch Irish Whiskey and Ninth Wave Irish Gin. I thrive on the fact that every day is different and it’s great to work with such an enthusiastic team. There’s a collective passion for the premium products and a commitment to excellence. It’s a very inspiring environment to work in. WHAT DO YOU ENJOY MOST ABOUT YOUR JOB? The variety and the people. WHAT IS YOUR MOST DIFFICULT TASK? Delegating, but I am getting better at it. I’m learning that you don’t need to do everything yourself and that colleagues are keen to help. 50

WHAT IS THE BEST ADVICE YOU HAVE EVER RECEIVED? Two pieces of advice that I value are: 1. ‘Do a job that you love and you will never work a day in your life’. I know it may sound cliché, but honestly, it’s true. 2. To achieve the goals that you set yourself requires work. I’ve found this to be true, throughout my studies and in my career. WHAT IS YOUR BIGGEST GRIPE? I don’t have one. WHAT TALENT WOULD YOU LIKE TO HAVE? I’d love to be naturally musical. How amazing would it be to just sit down at a piano and play something off the top of your head? WHAT ARE YOUR FUTURE PLANS/ AMBITIONS? Working with Hinch Distillery, I plan to support the brand as it grows. I’m really looking forward to creating more award-

winning spirits that are recognised in the global arena as being industry leading. WHOM DO YOU MOST ADMIRE? Jacinda Ardern, Prime Minister of New Zealand. I admire how she handled the entirety of the Covid-19 pandemic. She is a strong female leader and I think she is a brilliant role model for young aspiring females who want to be leaders in their own industry. With only 5% of the world leaders female, I think it speaks volumes about the need to have strong female role models. She has the entire world watching her as she paves the way for a better society, leading with headline topics, most recently the improvement of women’s rights. WHERE IS YOUR FAVOURITE PLACE? The North Coast, in particular White Park Bay. I have been lucky enough to have been to lots of amazing places, but there is always something special about home.