brand guidlines
www.pigletspantry.co.uk
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brand guidlines Table of Contents Brand Essence Logo use and safe area Secondary mark Colours for web and print
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Fonts Acceptable slogans and # for social media
www.pigletspantry.co.uk
brand guidlines Brand Essence – Who we are and what we do Piglets Pantry are about excellent quality food delivered directly to your door or at an event venue. We are a young, fun company with a light hearted approach to social media and marketing. Word of mouth/recommendation is particularly important to us alongside portraying loyalty which is a key value for many of our customers. Family owned and run since day one, we take pride in employing local people to produce high quality baked goods in high volumes. Specialists in our area, we collaborate with buyers to produce bespoke or branded products in large quantities without compromising on quality. We have a strong wholesale offer as well as running our own successful online delivery service for pies, sausage rolls, cakes and a range of afternoon teas. Visit our website www.pigletspantry.co.uk for a taste of our brand presentation.
www.pigletspantry.co.uk
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brand guidlines Logo Use and Safe Area In order to remain clear and consistent the Piglets Pantry Primary logo should only be displayed as below. 25% 10mm
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100% 40mm
25% 10mm
25% 10mm
A safe area of insert should be left around the logo to allow for proper spacing. This clear space should be 25% of the overall height of the logo. The logo should never be placed at less then 20mm high.
www.pigletspantry.co.uk
brand guidlines Logo Use and Safe Area continued The logo colours should not be altered in any way and can have the text revered-out for placement on a solid background. A greyscale copy of the logo can be provided if full colour use is prohibited.
Our logo should not be used in conjunction with any other brand or product without prior written permission being obtained.
www.pigletspantry.co.uk
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brand guidlines Logo Unaccepable Use The following examples highlight some other possible errors that can occur but must be avoided with the Piglets Pantry brand.
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Altered Proportions
Added shadowing
Skewing
Altered layout
Cropped
Added elements
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brand guidlines Logo Secondary Mark As a secondary mark Piglets Pantry have developed the ‘@pig’ symbol which can be used in various formats but like the main logo it must never be affected outside the examples set out below.
Pink on White
Pink on Black
Black on White
www.pigletspantry.co.uk
White on Black
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brand guidlines Colour use Print, Web & Social Media These are the acceptable colours for use with relevant Piglets Pantry logos. Below you will find both the CMYK and RGB breakdowns for use in print, web and social media.
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PIGLETS PINK
PIGLETS PINK varient #1
PIGLETS PINK varient #2
SOLID BLACK
C: 8% M: 63% Y: 0% K: 0%
C: 4% M: 31% Y: 0% K: 0%
C: 2% M: 15% Y: 0% K: 0%
C: 0% M: 0% Y: 0% K: 100%
PIGLETS PINK
PIGLETS PINK varient #1
PIGLETS PINK varient #2
SOLID BLACK
R: 226 G: 125 B: 177
R: 240 G: 196 B: 222
R: 248 G: 228 B: 240
R: 0 G: 0 B: 0
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brand guidlines TYPEFACE and Usage Please find examples of our approved typefaces below. Our typeface is to be used on all Print and Web projects where applicable. For font files, please contact us directly.
main headline – bebas neue Bebas neue is to be used as the main headline typeface across the Piglets Pantry brand. It can also be used for sub-heads through paragraph text.
We hand-make yummy afternoon teas with a selection of sweet & savoury goodies. Delivered straight to your door or send to your friends or loved ones anywhere in Mainland UK.
secondary headline – Blackjack Blackjack is to be used as a seconday headline typeface across the Piglets Pantry brand.
Make your summer afternoons more exciting with one of our handmade afternoon teas
E: info@pigletspantry.co.uk T: 01903 215 054
www.pigletspantry.co.uk/shop
PLease email us for an exclusive10% discount on your total order or 50% for NHS keyworkers
Example of how the styling of headings and bodycopy should be applied
Bodycopy – Avant Garde Book (including Regular, Medium and Bold where appropriate) Avant Garde Book is to be used as the bodycopy typeface across the Piglets Pantry brand.
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brand guidlines social Media Piglets Pantry have a strong social media presence and are always endeavouring to grow our social media followings with appropriate ads and posts. All posts should be posted from our main account or tagging our main accounts, as follows:
@PigletspantryHQ
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@pigletspantry
@pigletspantry1
Piglets Pantry
All social media produced on our behalf should be signed off prior to posting and should contain as many of the following hashtags (#) as is appropriate and relevent to the post. #fortheloveoffood
#theonlywayispiglets
#pigletspantry
#vipiglets
#supportlocal
#buylocal
www.pigletspantry.co.uk
PIGLETS PANTRY HQ UNIT 6 & 7 HAM BRIDGE TRADING ESTATE WILLOWBROOK ROAD, WORTHING BN14 8NA T: 01903 215 054 E: INFO@PIGLETSPANTRY.CO.UK www.pigletspantry.co.uk
June 2020