media pack 2014
‘The most highly praised literary magazine. Remarkably the praise is deserved.’ The New York Times
12 Addison Avenue, London W11 4QR email editorial@granta.com To subscribe go to www.granta.com Or call 845-267-3031 (toll-free 866-438-6150) in the United States, 020 8955 7011 in the United Kingdom
2014 publisher and acting editor
Sigrid Rausing
managing editor
Yuka Igarashi
online editor
Rachael Allen
publicity
Aidan O’Neill
designer
Daniela Silva
to advertise contact marketing and subscriptions editorial assistants finance sales it manager production associate proofs
Kate Rochester, katerochester@granta.com David Robinson Francisco Vilhena, Luke Neima Morgan Graver Iain chapple, Katie Hayward Mark Williams Sarah Wasley David Atkinson, Francine Brody, Katherine Fry, Vimbai Shire
contributing editors
Daniel Alarcón, Mohsin Hamid, Isabel Hilton, Blake Morrison, John Ryle, Edmund White
Keep in touch with Granta Magazine
Visit granta.com to discover more.
since 1979
2014
media pack 2014
‘The most highly praised literary magazine. Remarkably, the praise is deserved’ The New York Times
G
ranta is one of the world’s most respected literary magazines, acclaimed for the quality of its writing and for its mix of established and emerging authors. Published internationally, Granta is available on subscription and from bookstores and bookstands worldwide. It has a highly regarded website, granta.com. Granta publishes new writing, including reportage, fiction, biography, essays, poetry, memoirs and photography four times a year. Every issue of Granta is in print and our archive is available free to subscribers online. It is the most influential literary magazine of its time.
granta in the international press
Granta and granta.com have an international profile. In the US, Granta gets extensive press coverage and in Britain every issue of Granta is reviewed in the national press. Granta regularly attracts feature coverage and makes it to the news. The consistency of its reception and the breadth of its market makes Granta unique and offers advertisers many advantages across a wide range of readership profiles.
‘The most highly praised literary magazine. Remarkably, the praise is deserved’
New York Times ‘This all makes for a fine introduction to a new generation of writers outside our typical comfort zones and to the notion that literature remains vital wherever you are’
Kansas City Star ‘A wonderful thing. Only The New Yorker has an equivalent power to snare you unawares, and you can’t fit that into your coat pocket’
Time Out
‘A swashbuckling literary periodical’
‘A high-lit, high-toned magazine... an international coup’
Vanity Fair
Vogue
‘A stunning contribution to contemporary literature’
‘Much more fun to open than one of those thin, starved magazines’
Newsweek
Guardian
‘Granta is one of the few literary journals that I save because the collection by contributors reads like a time capsule anthology of the best new writing in the world. It is, without hyperbole, the best literary journal for fiction’
‘Some of the stories are delicately crafted... In its pages there may or may not be the next Mario Vargas Llosa or Roberto Bolaño’
Chicago Tribune ‘Quite simply, the most impressive literary magazine of its time’
Daily Telegraph
Times of India ‘Still the coolest magazine to have on your coffee table’
Observer
the writers
Chimamanda Ngozi Adichie | Monica Ali Isabel Allende | Martin Amis Margaret Atwood | Paul Auster Iain Banks | John Banville Julian Barnes | Saul Bellow Louis de Bernières | Roberto Bolaño William Boyd | Bill Bryson A.S. Byatt | Ethan Canin Peter Carey | John le Carré Angela Carter | Raymond Carver Bruce Chatwin | J.M. Coetzee Douglas Coupland | Don DeLillo Anita Desai | Anthony Doerr Anne Enright | James Ellroy Richard Ford | Joshua Ferris John Fowles | Aminatta Forna Nadine Gordimer | Nell Freudenberger Graham Greene | Linda Grant Seamus Heaney | Alan Hollinghurst Philip Hensher| Nick Hornby A.M. Homes | Thomas Keneally Kazuo Ishiguro | Milan Kundera A.L. Kennedy | Hari Kunzru
Benjamin Kunkel | James Lasdun Hanif Kureishi | Primo Levi Doris Lessing | Penelope Lively Yiyun Li | Robert Macfarlane Mario Vargas Llosa | Hilary Mantel Nelson Mandela | Gabriel Garcia Márquez Adam Mars-Jones | Jay McInerney Ian McEwan | Lorrie Moore David Mitchell | V.S. Naipaul Blake Morrison | Andrew O’ Hagan Joyce Carol Oates | Ben Okri Michael Ondaatje | Jayne Anne Phillips ZZ Packer | Salman Rushdie Harold Pinter | Anne Patchett Jonathan Raban| Annie Proulx Arundhati Roy | Philip Roth Will Self | Owen Sheers Gary Shteyngart | Helen Simpson Zadie Smith | Graham Swift Paul Theroux | Ngügï wa Thiong'o Adam Thirlwell | Binyavanga Wainaina Sarah Waters | Jeanette Winterson (to name a few)...
the readers
Who are they?
Occupiers of expensive property • 80% own their own homes 16% under 34 yrs
44% female 56% male
54% over 45 yrs
30% aged between 35 & 44 years
• 17% own homes worth $1m +
Successful and influential • 41% are high earning professionals • 9% work in a medical profession • 42% are actively interested in current and political affairs
granta readers
age
Lifestyle • 39% are actively interested in the arts
Affluent and educated
• 15% buy expensive wine and gourmet food
A high propensity to give to charity
• 15% are actively involved with enviromental issues • 23% are interested in international travel
• 27% are worth $1m +
• 87% have high credit card tenure
• 41% earn over $100,000 per annum
• 88% are mail-order buyers
• 41% + of Granta readers are educated to a Masters
- 44% order over $100 on average per order offline
level or above
- 48% order over $100 on average per order online
circulation
Circulation
Subscribers
Average Global Readership - 58,140
Two thirds of our circulation are paid subscribers who have
Average US Readership - 24,140
committed not just money but time – up front, in advance.
US Circulation – 14,200 UK Circulation – 20,000
Pass-on readership
Currency
36% percent share their copy with one other person;
Granta comes out four times a year.
11% share it with two others; 4% share it with three or
Because of the enduring nature of the magazine,
more.The remaining 49% enjoy it all to themselves.
93% of our readers keep every single copy and build up
schedule issue no.
season
publication
mailed to
ads
inserts
date
subscribers
deadline
deadline
G130
Winter 14
3 Feb
31 January
17 November
15 January
G131
Spring 15
28 April
25 April
18 February
9 April
G132
Summer 15
28 July
25 July
6 May
25 June
G133
Autumn 15
10 November
7 November
2 September
22 October
Contact Kate Rochester Advertising Director Direct line +44(0)20 7605 1365 Mobile +44(0)7956 992 418 Email katerochester@granta.com
magazine rates
Display
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Discounts Agency commission Publisher’s discount Series discount
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Exhibitions’ Noticeboard Full Colour One slot in full colour
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ad specifications
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supplied via email/disc. Artwork to be supplied via email: Kate Rochester: katerochester@granta.com
To send to FTP site: Address: ftp.granta.com, Username: ftp_user Password: B0yan97 (this is a zero in the pwd) Or via We Transfer: https://www.wetransfer.com/ Confirm delivery to: katerochester@granta.com
online media pack 2014
online advertising
granta.com features a wealth of material that you won’t find in the magazine Including exclusive essays, fiction, poetry, video, audio and photography.
Subscribe to Granta today
Audience Per month (Source: Google Analytics:
Home | Events | About | Magazine | Shop | Online Only | My Account | Newsletter | Contributors | Subscribe | Granta Books
April 1st - May 1st 2013).
77,003 unique visitors | 274,563 page views
Readership Information 70% are under 45 years old
Vertical Rectangle Ad 240 × 400 pixels $700 Monthly
30% are over 45 years old 82% hold a degree or higher 70% read online newspapers 46% spend more than two hours
a day on the Internet
92% buy books (of which 50% purchase
three or more books a month)
96% go to the theatre, art galleries,
movies and other arts events (of which
60% go at least once a month)
Web Ad Rates and Information Files should be supplied as a gif or jpeg. Please note that we do not currently accept expanding, floating, pop-up or in-stream ads.The maximum file size for the vertical rectangle is 25kb. Please provide a link URL for all ads. Ads should be supplied to Kate Rochester: katerochester@granta.com
Footer Banner Ad 940 × 90 pixels $1600 Monthly
granta newsletter
Newsletter An opt-in newsletter with 21,752 subscribers (6 October, 2014)
August 2014
All ads are hyperlinked and can be animated gifs Vertical Rectangle Ad 136 Ă— 282 pixels $400 per slot
Rate $400 per slot 10% discount for 2 to 3 slots over the year 15% discount for 4 to 5 slots over the year 20% discount for 6 or more slots over the year
Specifications Verticle rectangle - 136 Ă— 282 pixels We accept GIF, JPEG A maximum size of 25kb A resolution of 72 DPI Please provide a link URL for all ads Ads should be supplied to Kate Rochester: katerochester@granta.com
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