2012TECHREVIEW
Social Media 2012 The Year of Social Government
ocial media continues to be one of the most important trends in government. Whether it is looking at how to calculate the return on investment of social media, proper metrics, or underlying business value of social media, the conversations around social media are critical to success of agencies. One way social media has transformed government is through improved citizen engagement. Government agencies are increasingly leveraging social media to directly
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communicate with citizens, improve their public image, and get feedback from the community. GovLoop partnered with OhMyGov to create the “Government Social Media Leaderboard.� It compares government agencies in terms of their social media presence and rate of growth in social media. The data shows that throughout the year, agencies are posting more information across social channels and witnessing increased participation. These statistics point to the increasing relevance of social media as a
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