Morgan Memorial Goodwill Industries 2011 Annual Report

Page 10

the goodwill stores

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I will donate. I will shop. I will help. Shoppers and donors are finding something new at Goodwill. Goodwill renovated three of its 11 stores in eastern and central Massachusetts. As part of its renovation plans for the stores and donation centers throughout its retail network, Goodwill unveiled the I will. Goodwill. branding campaign. Signs with the new brand, which was developed by Corey, McPherson Nash, were first unveiled at Goodwill’s renovated flagship store at 1010 Harrison Avenue in Boston and later introduced as part of the renovations of the Worcester and Quincy stores. The renovations are not just about signs and brand. They also include new floor plans that increase the amount of merchandise in the stores, new fixtures for better displays, new cashier stations to speed up check-out, new flooring, and new paint. Thanks in large part to this new look, Goodwill has seen substantial growth in customer volume. Goodwill continues to spread the word about the Donate Movement, a public awareness campaign emphasizing the positive impact that donating clothing and household goods can have on communities and on the planet. The Donate Movement theme was used to promote two new community-based donation events; one at Franklin Elementary School in North Andover, where the children collected more than nine tons of goods, and one in Salem, where the community gave more than four tons of goods. Retail is an integral part of Goodwill’s programs, providing job training – and paychecks – to people motivated to overcome disabilities and other barriers to entering the workforce. The Goodwill Stores also provide jobs, energize communities, and raise awareness of the Goodwill mission.

Goodwill Stores and Donation Centers The Goodwill Stores Allston/Brighton Boston Boston Outlet Store Cambridge Hyannis Jamaica Plain Quincy Somerville South Attleboro South Boston Worcester

Donation Centers You can make donations at The Goodwill Stores during business hours. You can also donate at the following attended donation centers or community recycling centers: Attended Donation Centers Arlington Boston Concord Lexington Newtonville North Andover Reading Sudbury Wellesley Woburn

Community Recycling Centers Barnstable Needham Brockton Plymouth Dennis Southborough Eastham Sudbury Hanover Wayland Harwich Wellfleet Hingham Westborough Mashpee Weston Medfield Yarmouth

Donations may also be made at ZOOTS dry cleaning stores. Visit www.goodwillmass.org for The Goodwill Store and Donation Center addresses. PG. 8


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