PREMIER’S DESIGN AWARDS 2017
The Victorian Premier’s Design Awards celebrate the very best of design and innovation and help drive a greater awareness of the value and importance of design-led innovation. The awards provide a unique platform for Victorian designers and businesses to showcase their best work to national and international audiences.
Authorised by Creative Victoria, Level 31, 121 Exhibition Street, Melbourne, Victoria 3000 © Copyright State of Victoria 2017 www.premiersdesignawards.com.au The Premier’s Design Awards is organised by Good Design Australia on behalf of the Victorian Government.
Premier’s Design Awards 2017
CONTENTS MESSAGE FROM THE PREMIER
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MESSAGE FROM THE MINISTER
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MESSAGE FROM THE CHAIR
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ABOUT THE PREMIER’S DESIGN AWARDS
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JUDGING PANEL
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EVALUATION CRITERIA
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OVERALL WINNER
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BEST IN CATEGORY WINNERS
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FINALISTS ARCHITECTURAL DESIGN 19 COMMUNICATION DESIGN 22 DESIGN STRATEGY 25 DIGITAL DESIGN 27 FASHION DESIGN 30 PRODUCT DESIGN 31 SERVICE DESIGN 34 STUDENT DESIGN 35
Igneous James Walsh and Ash Allen
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Premier’s Design Awards 2017
MESSAGE FROM THE PREMIER A glance at this year’s Premier’s Design Awards finalists provides a sense of the pervasive impact of design in Victoria. From inspiring learning spaces to accessible public transport, good design is the quiet contributor that benefits our lives. These awards celebrate design and the role it plays across every part of our society. That role is significant. More than 85,000 Victorians are directly employed in design-related roles, and the sector generates annual revenues of $5 billion, including an estimated $400 million in related exports. Every day, designers grapple with how to do things better: more efficiently, more effectively, more thoughtfully. They reimagine and reshape everything from household objects, to business services, to how we live. Our government recognises the value of good design and the strength and contribution of our local industry. These awards are just one way we back Victorian design and Victorian designers. Congratulations to all the 2017 finalists and award winners – to the design teams and the businesses and organisations that employ and invest in design. The Hon Daniel Andrews MP Premier of Victoria
South Melbourne Beach House Topology Studio, Lew Building, Clive Steele Partners, SBLA and John Hallett Design & Fabrication
Premier’s Design Awards 2017
MESSAGE FROM THE MINISTER Design is a process, a capability and a critical path to success in any project. More than ever before, design is being used to tackle challenges and innovate across all facets of life from medicine, to social and environmental issues, to business development. The Andrews Labor Government recognises the extraordinary contribution design makes to our state and to the lives of Victorians, as well as the global impact of our industry. This is reflected in our $115m Creative State strategy with a design-focused package of capability-building, profile-raising and export-focused initiatives. The Victorian Premier’s Design Awards is one of them. Not only do the awards showcase the talent and breadth of our industry, they further Victoria’s reputation as a design leader. This year’s finalists range from a wearable device that works to rehabilitate an injured hand, to a ground-breaking traffic light system built to prevent accidents on our roads – these are examples of design’s power, range and reach. I congratulate this year’s finalists and category winners on their outstanding work and for the role they play in making Victoria the creative state. Martin Foley MP Minister for Creative Industries
DBJ 3+2 Uro Publications, Andrew Cowen, Julia Charles, Mark Gowing Studio, Durbach Block Jaggers and Sun M Printers
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Premier’s Design Awards 2017
MESSAGE FROM THE CHAIR The Victorian Premier’s Design Awards are unique awards that celebrate Victoria’s design capability to create innovative products, services and systems. The awards champion the importance of good design in improving the way we live and sustaining our communities. We had another excellent year of submissions with 172 entries received across the eight categories of Architectural Design, Service Design, Industrial and Product Design, Communication Design, Digital Design, Design Strategy, Fashion Design and Student Design. The first round of judging was conducted by a panel comprised of both national and international category specialists. The quality of the entries was displayed in the record 74 finalists. New this year, there was a second round of face-to-face deliberations by a panel of category representatives who had the important task of confirming the award recipients. This year there was a strong focus on the user experience and using design to solve problems by blending creative ideas with excellent execution to generate real community value. I congratulate all the finalists and award winners for 2017. The Pauline Gandel Children’s Gallery by Museums Victoria Design Studio totally re-imagined what a museum can offer its youngest audience: babies to 5 year olds. The project is grounded in child-led, play-based learning that supports the multiple ways parents, carers and children interact with a museum. The Jury was very impressed with this project and the manner in which the design includes wondrous, tactile and immersive experiences. Bayly Group together with McCann and the YMCA’s design of the YMCA Playnasium is an exemplary example of product design. The innovative idea of combining adult exercise with children’s play equipment to create a unique design solution which is engaging and entertaining for a healthier community is the key reason the Jury unanimously selected this project for the 2017 Premier’s Design Award of the Year. I thank the Victorian Government and Creative Victoria for hosting such an important showcase of design excellence. Also thank you to Good Design Australia for coordinating the entry and judging process and to all the judges who generously donated their time. Sharing these stories of success helps build our understanding of how crucial design is for growing stronger communities, businesses and environments and we hope to inspire others to lead with design.
Celina Clarke Chair
Love Tea The Company You Keep and Love Tea
Premier’s Design Awards 2017
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ABOUT THE PREMIER’S DESIGN AWARDS The Victorian Premier’s Design Awards celebrate the very best of design and innovation and help drive a greater awareness of the value and importance of design-led innovation. The awards provide a unique platform for Victorian designers and businesses to showcase their best work to national and international audiences. An esteemed judging panel consisting of leading local and international design thinkers assess projects across eight design disciplines. Judges nominate Best in Category Awards and an overall Premier’s Design Award of the Year, presented to a project that exemplifies excellence in design-led thinking. Winning projects address the key strengths of humancentred design delivering sustained economic and social benefits for designers, businesses and all Victorians. The Premier’s Design Awards recognise and celebrate the quality of Victoria’s design capability to create innovative products and services that are attractive for users, and increase productivity and business outcomes for Victorian business and industry.
CATEGORIES ARCHITECTURAL DESIGN Architecture, Interior Design, Landscape Design and Urban Design.
COMMUNICATION DESIGN Corporate Branding, Commercial Art, Graphic Design, Wayfinding and Exhibition Design.
DESIGN STRATEGY Design Strategy and Design Thinking and Multidisciplinary Design.
DIGITAL DESIGN Web Design, Computer Software, Game Design and Mobile Applications.
FASHION DESIGN Includes all areas of Fashion Design, Clothing and Textile Design, Costume Design, Accessories etc.
PRODUCT DESIGN Industrial Design, Consumer Product Design, Furniture Design, Software-Electronics Design, Engineering Design, Medical Device Design and Automotive Design.
SERVICE DESIGN Service and Systems Design and other multidisciplinary design approaches tailored to meet the needs of a project.
STUDENT DESIGN This category has been created to recognise the next generation of designers and entrepreneurs in Victoria. Entry is open to students of design across all design disciplines represented in the Premier’s Design Awards.
Dream Monitor Arm Charlwood Design
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Premier’s Design Awards 2017
JUDGING PANEL | Premier’s Design Awards 2017 Celina Clarke
Chair, Premier’s Design Awards (AUS)
Emeritus Prof. Elivio Bonollo
Industrial Design, University of Canberra (AUS)
Vivian Cheng
Creative Director, Vivian Design (HKG)
Ben Cooper
Managing Director, Tricky Jigsaw (an M&C Saatchi Group Company) (AUS)
Neil Davidson
Co-Founder, Auxiliary Design School (AUS)
Fabian Furrer
Intl. President and VP Design, Dongdao Creative Branding Group (CHN)
Michelle Gilmore
Design Director, Neoteny (AUS)
Lisa Hagan
Head of Pivot, Frost Collective (AUS)
Tim Horton
Dr. Thomas Lockwood Founder and CEO, Lockwood Resource, LLC (USA) Sue Lynch
Manager, Digital Engagement, ResMed Limited (AUS)
Raj Mendes
Managing Director, The Customer Experience Company (AUS)
Prof. Ken Nah
Dean, International Design School for Advanced Studies (KOR)
Jo Pretyman
Founder and CEO, i-Manifest (AUS)
Gareth Rydon
Head of Operations, Design and Innovation, AMP (AUS)
Registrar, NSW Architects Registration Board (AUS)
Kylie Savage
Director, Meaningful Business, Huddle Design (AUS)
Nicholas Huxley
Head of Fashion Design Studio, Sydney Institute TAFE NSW (AUS)
Warren Schroder
Director of Product Design, Designworks Group (AUS)
Victoria Judge
Head of Interiors, Smart Design Studio (AUS)
Matt Taylor
Head of Narrative Strategy, Deloitte Experience Design (AUS)
Chelsia Lau
Chief Designer, Design Strategic Concepts Group, Ford Motor Company (CHN)
Abigail Thomas
General Manager, SBS On Demand (AUS)
Chris Wilkinson
Nicki Lloyd
Founding Director, Lloyd Grey Design (AUS)
Founder and Director, Wilkinson Eyre Architects (UK)
Michael Young
Michael Young Design Studio (UK/HKG)
Cirqua Aparments BKK Architects, Aspekt Construction Group, Acor Kersulting, NJM Design and Urban Digestor
Premier’s Design Awards 2017
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EVALUATION CRITERIA DESIGN EXCELLENCE
• Effective use of professional design to solve a legitimate problem, need or create an opportunity. • Degree of functional and aesthetic appeal to a broad range of users. DESIGN TRANSFORMATION • Degree of design-led transformation i.e. how has the investment in professional design transformed the business. • Extent to which design is now integrated in processes and activities.
DESIGN IMPACT • Impact on business performance i.e. market share, financial sustainability, environmental and social outcomes. • Impact on industry and end-user adoption of the design.
DESIGN INNOVATION • Original design concepts and insights or ways of design thinking that enhance the user’s experience. • Degree of cross-disciplinary design and its impact on enabling innovation, productivity and setting new standards or benchmarks.
Arnsdorf Arnsdorf and Portable
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Premier’s Design Awards 2017
WELCOME TO THE AWARDS
Premier’s Design Awards 2017
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Coppel and Piekarski Family Disability Respite Centre Jackson Clements Burrows
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Premier’s Design Awards 2017
OVERALL WINNER | Premier’s Design Awards 2017
YMCA Playnasium Bayly Group McCann YMCA The YMCA Playnasium looks at adult exercise equipment and children’s play equipment, and asks ‘why can’t they be combined?’. YMCA’s aim is to build healthier communities by getting people together and getting active - the Playnasium does just that. Using the weight of a child to help generate workout effort, and the parent’s workout effort to move the child’s ride, the Playnasium is the best of both worlds. The equipment makes casual exercise more enjoyable, provides new opportunities for young parents to engage with their children and offers unique play experiences for children. Three pieces of equipment form part of the Playnasium: Pull-Upsy-Daisy combines pull down weights with a see-saw, Peck-A-Boo combines a pec-deck with a vertical swing and the Row-Row-Row-Machine combines a rowing machine with a moving dolphin ride.
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“ THE YMCA PLAYNASIUM IS AN EXEMPLARY EXAMPLE OF PRODUCT DESIGN. THE INNOVATIVE IDEA OF COMBINING ADULT EXERCISE WITH CHILDREN’S PLAY EQUIPMENT TO CREATE A UNIQUE DESIGN SOLUTION WHICH IS ENGAGING AND ENTERTAINING FOR A HEALTHIER COMMUNITY IS THE KEY REASON THE JURY UNANIMOUSLY SELECTED THIS PROJECT FOR THE 2017 VICTORIAN PREMIER’S DESIGN AWARD OF THE YEAR.”
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Premier’s Design Awards 2017
BEST IN CATEGORY | Architectural Design
Tanderrum Bridge John Wardle Architects and NADAAA in collaboration GHD Oculus ElectroLight
Tanderrum Bridge is a brilliant showcase of architectural design for public spaces. The Jury was impressed with the unique design aesthetic and the ability for the bridge to serve as a gateway to the city and an urban catalyst between Olympic Park and the city. The Jury acknowledged the manner in which the interests of a large group of primary stakeholders, authorities and minor advocacy groups were navigated without turbulence. It was this astute understanding of the stakeholder matrix which ensured the project’s seamless progression from master plan, design competition to a built and fully functioning project.
Through its form and place-making, Tanderrum Bridge synthesises disparate spaces by integration, connectivity and amalgamation. It is a project that is place and site specific. In this way, Tanderrum Bridge takes on a unique identity of its own while remaining an integral part of a larger civic entity. The bridge design is slender and elegant with a flat steel girder structure that tapers at its edges to achieve the required span across Batman Avenue. While connectively part of the event spaces it joins, the bridge has also become a destination and sculptural piece that will be celebrated by its users.
Premier’s Design Awards 2017
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BEST IN CATEGORY | (Joint winner) Communication Design
Pauline Gandel Children’s Gallery, Melbourne Museum Museums Victoria Design Studio
The Children’s Gallery is an ambitious project that totally re-imagines what a museum can offer its youngest audience: babies to 5 year olds. The project is grounded in child-led, play-based learning that supports the multiple ways parents, carers and children interact with a museum. The Jury was very impressed with this project and the manner in which the design includes wondrous, tactile and immersive experiences.
The new gallery re-development spans 2000 square metres and includes an outdoor area and a series of interior spaces. It cleverly responds to the needs of visitors by creating a welcoming environment with comfortable areas to gather, sit and interact with clear sightlines and ample circulation. The design has a child height entry through a tunnel which incorporates a stunning lighting sequence and custom soundscape, followed by a play-on train inspired area. Since the gallery opened, visitor numbers are 53% above forecast.
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Premier’s Design Awards 2017
BEST IN CATEGORY | (Joint winner) Communication Design
Women’s Gold Medalists Rio Olympics 2016 Wendy Fox Design
The Jury was impressed by the beautiful design detail throughout the project and the positive impact the project will have in representing female athletes as good role models while also celebrating diversity.
Women’s Gold Medalists is a meticulously illustrated book, poster and interactive website that documents all the women who won gold medals in the 2016 Rio Olympics. The project was created in reaction to the fact that women’s sport receives approximately 5% of media coverage and that this coverage has a tendency to value aesthetics over athletics. The purpose of the project is to represent female athletes as positive role models as well as showing the athletic potential of women by celebrating diversity in all body types.
Premier’s Design Awards 2017
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BEST IN CATEGORY | Design Strategy
City of Melbourne Single Digital Customer Interface Today City of Melbourne
The Jury commends this project and highlighted it an exemplar example of strategic design. The project has proven the case for design-led service design across council. The impact of this project is very impressive with online service requests having increased by 59% while the time and effort to submit requests has been significantly reduced.
There are hundreds of services that require residents to transact with their local government. The existing digital service experience delivered by the City of Melbourne was poor by modern standards, and the team needed guidance and leadership to deliver a modern, consistent digital service that appropriately meets customer needs. The design team created a design strategy and design capability toolkit. The design strategy outlines how to best deliver the services within the scope of this project, and the toolkit outlines a design-led approach to scale efficient, low cost services across the organisation.
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Premier’s Design Awards 2017
BEST IN CATEGORY | Digital Design
The Storytelling Machine Dr Betty Sargeant, Justin Dwyer, Peter Walker and Andrew Ogburn Co-produced under sponsorship from the Asia Culture Centre and the ACI (South Korea) Supported by the Victorian Government through Creative Victoria (VicArts), City of Melbourne (Knowledge Melbourne), Copyright Agency Cultural Fund, City of Port Phillip Cultural Development Fund and RMIT Exertion Games Lab.
The Jury applauded the potential for this project to present a new narrative of what it is like to live in digitally connected automated cultures where people oscillate between geographic and virtual realities.
The Storytelling Machine is a digital system that delivers a collective story made from crowd-sourced content. The story is told through text and images that are projected onto surfaces in an exhibition space. Audiences draw characters, place them into a custommade photo-booth and watch as their characters are instantly animated across video ‘worlds’. People also contribute short story texts in any language. The machine generates real-time graphics, randomly displaying audience contributions.
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BEST IN CATEGORY | Service Design
My Architect My Architect
The Jury was impressed by the potential of this service to transform architectural services in Australia and to improve Australia’s residential environment for the better – aesthetically, functionally and sustainably.
By offering quality architectural services in a more accessible, flexible, and transparent format, with a team of handpicked registered architects, My Architect aims to transform the way Australian property owners embark on their renovations and new builds. My Architect’s services are uniquely structured to reintroduce the values of good design to renovations and new homes of all sizes and budgets.
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Premier’s Design Awards 2017
BEST IN CATEGORY | Student Design
Water Our World Conference Eslyn Heng Jeen Yii, RMIT
Using the outcomes developed through a conceptual design approach, the graphic elements helped shape a unique design language for the Water Our World Conference. The end result is clean, sophisticated and extremely well designed.
The Water Our World Conference is a student project centered on creating and designing a conference for a professional field by using details extracted and translated from interviews with professionals in the industry. After undergoing thorough interviews, the designer created a unique language and code that could be easily understood and embraced by key stakeholders in the industry. The four key elements resulting from this process were: GRIDS, ELEMENTS, ELIMINATION and SEPARATION – all working together to create a distinctive design language aimed at promoting the conference to stakeholders and the wider general public.
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FINALISTS Architectural Design
Albert Park College Environmental Arts Hub Six Degrees Architects This is an exemplar project within the context of government schools and the constraints of repurposing historic buildings for new uses. The original Drill Hall becomes the centre piece of the college and new infill mezzanines add to the range of learning spaces and opportunities for student interaction. A student run cafe provides life to the college and a stepped timber grandstand gives a unique appreciation of the building volume and functionality for performance and group activities. The result is an engaging and enduring learning and social environment with historic and contemporary elements.
Cirqua Apartments BKK Architects Aspekt Construction Group Acor Kersulting NJM Design Urban Digestor Cirqua represents a contemporary approach to multi-residential living in East Ivanhoe. The new building provides a strong sense of address for residents whilst maintaining a highly contextual street rhythm and scale that stitches the project into the streetscape. At the outset, the dwellings within the project were conceived as ‘homes’ rather than ‘product’, resulting in larger apartments and balconies, diverse internal spaces and generous landscaping.
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Premier’s Design Awards 2017
FINALISTS | Architectural Design
Coppel and Piekarski Family Disability Respite Centre Jackson Clements Burrows The Centre offers a new care facility for children and adults with varied disabilities. The building form is fluid and sinuous, reflecting a whimsical approach contrary to the typical care facility topology. Accommodation wings are carved around landscaped areas accessed from the living space. Communal kitchen, dining and living areas nurture a welcoming, domestic environment. Capitalising on their northern aspect, the courtyards facilitate cross-flow ventilation and provide sculptured play areas while dynamic canopies referencing the ‘Star of David’ offer sunshade and weather protection.
Garden State Hotel Techne- Architecture + Interior Design Sand Hill Road Schiavello Construction SEMZ Property Group Robert Bird Group
Haven’t you always wanted? 2016 NGV Architecture Commission M@ STUDIO Architects, ARUP, Stephen Hennessy Art & Design Pty Ltd, Engineering Directions, d__Lab RMIT
Garden State Hotel is an ambitious 2000 squaremetre project, with a capacity for 840 guests. It preserves much of the original textile factory’s shell and sawtooth roof while opening its central bays to form a terraced beer garden that has the feel of a reinvigorated industrial ruin, a layered hidden botanical haven to be explored.
This winning entry from a two stage open national competition held in 2016 is a temporary pavilion located in the National Gallery of Victoria (NGV). The pavilion was an experiment driven through two longstanding research projects, Suburban Realism which explores new models for the expression of the civic through urban design in Melbourne’s future outer suburbs and ideas around ‘dematerialisation’ and the ‘uncertain object’.
Henry Street House
Promenade Aqui
r.a.w. studios
Eugene Cheah Architecture, Co-Struct, Area Construction Group, Timberbuilt, CH Group
MAB Corporation Woods Bagot
Travis Walton Architecture 21-19 Studio RAD Construction Derek Swalwell
In keeping with the unassuming character and intent of the original weatherboard cottage, this addition is modest in scale and budget. The new extension is required to have generous and well-lit spaces, a challenge on this narrow terrace site. A full-length skylight on the north edge of the space brings in abundant light, which is filtered and diffused by the exposed rafters, changing through the course of the day, and amplified by the varying depths of the rafters. The experience of the house is of the tracks of sunlight and shadow moving across the space.
The newly completed development comprises two separate towers over a shared six level podium comprising 436 apartments, luxurious facilities and an undercover public arcade creating pedestrian access from the eastern end of NewQuay. An innovative design, carefully considered interiors and a wide variety of apartment types all contributed to a successful sales campaign with a complete sell out in just under two years.
r.a.w. is not a gym, yoga studio, fitness club or meditation school. r.a.w. has been designed to be different without compromising any and to offer those who inhabit its space a sense of tranquillity and order. Situated within a Melbourne CBD basement, the client sought to redefine the traditional perception of fitness, wellness and meditation as a true luxe experience that embraced the ethos of holistic living.
Premier’s Design Awards 2017
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FINALISTS | Architectural Design
Red Hill Residence
Remembrance Drive Interchange
South Melbourne Beach House
Travis Walton Architecture Elisa Watson Photography
OCULUS, VicRoads, Paul Thompson John Holland Group, Michael Taffe
This residence is a modern rural retreat and a second home away from the client’s inner city penthouse. In contrast this house was designed to be minimalistic in detail, robust and functional yet maintain a country charm and strong connection to the rural landscape. The design response was to keep the existing residence as is and create a new building addition perpendicular to the existing with a glass bridge connecting the two buildings and serving as a new formal entrance into the residence.
The Avenue of Honour Ballarat is one of the most significant service memorials in Australia, listed as a significant landscape of national importance. This extremely site-specific work complements the existing typologies of the Avenue of Honour (corridor) and the Arch of Victory (object) with the field of the Arc (landscape) - operating at both intimate and infrastructural scales. The project enables visitation and commemoration through retention and reinstatement of the heritage avenue while acknowledging the character of the rural landscape and creating a major piece of transport infrastructure.
Topology Studio, Lew Building, Clive Steele Partners, SBLA John Hallett Design & Fabrication
The Commons Co-working (South Melbourne) Siren Design Group (Melbourne) The Commons appointed Siren Design to design the fitout of a new three level co-working space located in South Melbourne. The tenancy was transformed into a space where small businesses and entrepreneurs can collaborate and grow their businesses. Providing occupiers with flexibility through a variety of shared facilities, The Commons South Melbourne promotes business growth within a collaborative community and at the same time seeks to keep occupiers feeling happy, healthy and inspired.
The new home and architectural studio have been designed to maintain a continuity of local heritage whilst providing high quality contemporary design that utilises sound principles of sustainability and community engagement. Given the particular challenges around density, population growth, and above average house sizes in Australia, the architects challenged perceptions of how much space is required for a family home, without compromising on the quality of the spaces provided.
Tribe Hotel Travis Walton Architecture John Clemons 21-19 Studio Earl Carter Tribe promises to deliver an artfully curated, guest-centric and refreshingly affordable design hotel alternative to an industry in need of a little disruption. The hotel defies a new category in the Australian hotel landscape, marrying contemporary design driven interiors with an edited, new generation service offer. Underpinning the concept is a proprietary modular build system bringing new levels of efficiency and cost-savings to the construction process. The result is an ‘accessible luxury’ alternative that is designed from the ground up to service the modern traveller.
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FINALISTS Communication Design
DBJ 3+2 Uro Publications, Andrew Cowen, Julia Charles, Mark Gowing Studio, Durbach Block Jaggers, Sun M Printers DBJ 3+2 is two books in one sleeve, featuring two bodies of carefully curated photographs of the work of architects Durbach Block Jaggers. Two photographers were commissioned, but neither is an architectural photographer, marking this book as distinct from the architectural mainstream. Relieved of the task of ‘telling the story’ of the buildings featured, the reader is instead taken on a journey of forms, light, surfaces and deep shadows. Eschewing the book as illustration, DBJ 3+2 instead embodies the experience of the architecture portrayed. Gowing’s design exercises maximum restraint, to allow the photography to speak for itself.
Innovators Australian Design and Innovation Monash Art Design and Architecture, Australian Embassy Beijing, Monash University, CSIRO, Design Institute of Australia Innovators is an exhibition commissioned by the Australian Embassy in Beijing to celebrate Australian design and innovation at Beijing Design Week 2016. The exhibition consists of sixteen digital archives celebrating iconic Australian innovations and designs. The digital archive for each project is activated automatically as visitors approach the individually crafted seal resting on a cylindrical podium. 3D printed titanium Chinese seals (yang) that relate to the topic, act as the trigger for the technology.
Premier’s Design Awards 2017
Love Tea The Company You Keep Love Tea
Nite Art 2017 Communication Campaign
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Pana Chocolate
Public Office Web Services
The Company You Keep Pana Chocolate
Love Tea is a humble brand with a respect for organic and therapeutic ingredients and conveyed this through illustrative and floral packaging that resonated with their target audience, however, it was not allowing them to thrive in a crowded market. The design team wanted to convey that drinking tea is about finding a moment of peace an exhale. Inspired by this philosophy, they created a refined, calm and unuique brand identity.
The aim of the Nite Art project is to raise awareness for Melbourne art and artists. The communication design had no budget and every dollar was carefully spent to create the greatest impression across street poster advertising, print, digital and social media. Nite Art is an annual simultaneous opening of galleries and institutions for the art curious to come and experience Melbourne’s artists and art.
Melbourne-based Pana Chocolate creates raw, vegan cakes and chocolates by hand, using only natural and organic ingredients. As their brand partners, the design team worked together with Pana Chocolate to create a packaging system that not only upholds the Pana Chocolate brand values, but also invites growth in the product range through a considered modular system.
St Martin’s Cafe
TEDx Melbourne
PMI Print Signs Galore Creffield Print Indoor Outdoor
YC Studio TEDx Melbourne
TerryWhite Chemmart Brand Identity
Spirited by the connection power of colour, Mary-Jane Daffy, Jim Marinis and Brett Hobbs saw an opportunity to create a new local and destination cafe experience in Victoria’s bay side Brighton that is bright, fun, vibrant and delicious. The end result is a creative story and brand developed from people, product and place.
TEDx Melbourne is an identity that combines the TED ethos ‘ideas worth spreading’, the creative spirit of Melbourne and the rebel in all of us. The designers created a powerful and malleable identity representing the three steadfast pillars – rebels, revolutionaries and us. Each pillar standing boldly in unison but able to portray the message of TEDx on their own.
R-Co Brand When Terry White Chemists and Chemmart merged, the new company Terry White Chemmart required an identity that would unite the 500 pharmacies under one distinctive brand signature. For customers, the new identity signalled a focus on health care while for the retailer, a revitalised store presence on the high street provided confidence in the relevance of the brand and the company’s vision for the future.
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Premier’s Design Awards 2017
FINALISTS | Communication Design
The Power of the Paperback
The Sub Divide
Todd Watts
Grosz Co Lab
This project was created as a passion project to showcase the designer’s skills as a paper craft designer. Clever conceptual design solutions were executed in a very unique way with eye catching photography aimed at generating a ’smile in the mind’ reaction from viewers. The project pays homage to paper craft and iconic stories such as ‘1984’, ‘The Secret Garden’, ‘Mum’s Cookbook’, ‘Tinker Tailor Soldier Spy’ and ‘High Fidelity’.
The Sub Divide - a book curated, designed and directed by Grosz Co Lab - is an inspiring resource featuring 30 highly regarded Australian photographers recommended by and for the creative industry. The selection of work within the book offers insight into each photographer’s practice a concertina cover expressing the relationship between commercial and personal work as merely a sub-division. Designed with a palette that explores light, form and tactility, the book showcases across 204 pages the finest paper, print and finishing so as to also serve as an invaluable specifying tool for designers and communications specialists.
TOM Organic Empowered Women, Empower Women Digital Campaign Your Creative To coincide with TOM Organic’s rebrand and Empowered Woman, Empower Woman campaign, YC Studio was commissioned to create a digital campaign series that spoke to Australian women and told the story of TOM. The designers saw an opportunity to tell the story of eight years of TOM and created an animated brand device that not only complemented the Empowered Woman, Empower Woman campaign, but could also be used as a storytelling device in the long-term.
La Trobe University Research Office Principals Winter Wild The Great Ocean Road is a summer holiday hotspot, with Apollo Bay one of its major destinations. With the aim of reigniting tourism during the winter season, the locals imagined a cultural festival to share another side of life on the Bass Strait, inspired by Dark Mofo. The challenge was to create an identity in the festival’s ‘year zero’ with a strong sense of mood, emotion and place.
TerryWhite Chemmart Brand Identity R-Co Brand
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FINALISTS Design Strategy
Bank of Melbourne, Box Hill - Feng Shui Design Meets Everyday Banking Greater Group Greater Group were engaged to re-imagine and design Bank of Melbourne’s Box Hill branch. The brief emphasised the importance of localisation and embodying the culture and vibrancy of the local Victorian community. The goal was to deliver a sophisticated space that would incorporate the Chinese principles of Feng Shui to appeal to local customers. It was key to execute a premium look and feel that would successfully create a comfortable ‘open’ banking environment, as well as creating a branch layout that would achieve maximum positive flow, known as ‘Qi’.
BoDW 2016 BlackBOX
CBA Pop Up Innovation Lab
Design Institute of Australia Monash University Diadem
Commonwealth Bank of Australia Grand Stand Events
Business of Design Week (BoDW) is Asia’s leading annual event on design, innovation and brands, attracting more than 120,000 visitors from all over the world. Each year BoDW appoints an international guest city or country. To support a Melbourne bid for the guest city in 2018, the Design Institute of Australia developed a design strategy for the crucial BoDW event. Diadem and Monash University implemented the strategy with the installation in Hong Kong of BlackBOX - Melbourne Design.
The CBA Pop Up Innovation Lab is a vibrant, open plan space that lives and breathes innovation and is designed to share insights and learnings on CBA’s innovation journey and culture. The Pop Up Lab is equipped with a ‘garage’ where clients and employees join Innovation Managers for think tank sessions to solve their biggest challenges and co-design potential solutions. The Pop Up Lab also invites clients, employees and the community to engage in a series of thought leadership topics such as growth mindset, emerging technology and innovation models and approaches.
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Premier’s Design Awards 2017
FINALISTS | Design Strategy
La Trobe University Research Office
PwC Client Collaboration Floors, Melbourne
The Place Economy
Resource Architecture, Grant Cheyne, Marshall Day
Futurespace, PwC, Savills Project Management, NDY Engineering Services
Latrobe University Research Office is a pilot exemplar workplace, which presents a paradigm shift in workplace design. It is believed to be a world first in demonstrating the power of team based working, where the design strategy addresses the problems of traditional open plan and activity based working. The workplace supports small teams who, in turn, support the individual drawing upon the principles of team dynamics and positive psychology. The measures of success have moved from individual efficiency and productivity to faster, more innovative business outcomes.
In the last 20 years, Australian workplace design has been revolutionary. Many businesses in Australia have work-spaces that are flexible, tech-enabled, provide choice to cater for individual needs and preferences, have collaborative and concentrative spaces and are sustainable, with a focus on health and wellbeing. Futurespace designed approximately 10,000 square metres of client collaboration floors for PwC Melbourne that provides opportunities for engagement and collaboration with clients and one that embraces these key design attributes.
How do you spark radical change in your industry when you’re worried about the direction it’s taking? For 26 years Hoyne has been working within the property sector as a branding specialist. Principal, Andrew Hoyne noted the emergence of worrying trends over that time, where short-sighted development and disregard for placemaking had undermined the future prosperity and social buoyancy of communities. He wanted to create a book that would spread the message that places created with people at their heart attract higher financial returns, economic upswing and improved community wellbeing.
PwC Client Collaboration Floors, Melbourne Futurespace, PwC, Savills Project Management, NDY Engineering Services
Hoyne
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FINALISTS Digital Design
ANZ Breakpoint
Chisholm TAFE
Deloitte Digital ANZ
Chisholm TAFE NOW Digital
ANZ Breakpoint is an immersive, large format interactive game that allows fans to experience the thrill of playing a high energy tennisthemed game in an abstract world of obstacles and achievements. The experience was a representation of ANZ’s overarching ‘Keep Moving’ campaign - encouraging players to push through obstacles, keep moving, focus on their goals and achievements - swinging a tennis racket at virtual targets on screen. Spanning 54 square metres, ANZ Breakpoint centred around an awe-inspiring digital installation of three projected game booths designed to be as immersive for the individual players as it was for those watching.
Chisholm TAFE is one of Victoria’s leading public vocational education and training providers with over 40,000 students from 47 countries. It offers more than 250 certificate, diploma, bachelor and graduate certificate courses, either online or at locations predominantly throughout South East Melbourne. NOW Digital was recently enlisted by Chisholm Institute to undertake an extensive User Experience exercise as part of a larger re-platforming and redevelopment project.
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Premier’s Design Awards 2017
FINALISTS | Digital Design
Creative Partnerships Australia
Exigence Website
Grill’d Website
Creative Partnerships Australia August
Evolution 7
Evolution 7
Creative Partnerships Australia equips artists and arts organisations with all the tools to succeed regardless of their craft and to create a more vibrant and sustainable cultural sector. The designers developed tools to help Creative Partnerships Australia improve the way they connect with artists, arts organisations, supporters and investors. The end result was a new website, refined brand and a dynamic content piece ‘Why invest in the arts?’.
Exigence is a Melbourne-based IT services firm specialising in bespoke solutions for the highly regulated biotech and pharma industries. The brief was to produce a contemporary, sophisticated digital experience that reflected their new brand identity and focused messaging in key industry verticals. These efforts were paired with a digital marketing plan to create awareness of Exigence, support the decision making process and promote advocacy and referral from within the company’s customer base.
Eager to generate the same buzz around their website as their physical product and in-store experience, the brief was to develop a nextgeneration website and an agile, sophisticated platform to streamline business processes and support various digital marketing efforts. Speaking with customers revealed how best to create a site that would meet their dietary needs and satisfy online expectations. The end result lifted page views by 122% and organic traffic by 12% year-over-year.
Lifebroker Website
List G Website
Melbourne Girls Grammar Website
Evolution 7
Evolution 7
Lifebroker has helped more than 465,000 Australians choose between life insurance and income protection cover. The brief was to develop a new website that delivered an exceptional user experience, showcased the company’s refreshed branding and simplified the comparison process by pointing customers to Lifebroker’s unique comparison tool. Through UX research, they identified three primary user groups within the self-directed insurance market, each with different needs and expectations and structured the new website to carefully cater to each of these groups.
List G is Victoria’s leading and most prestigious commercial and public law list and barrister clerking service. List G’s website is its most important marketing asset where solicitors review barrister information and typically make on-the-spot decisions whether someone is a right fit for a particular case. Recognising both its branding and digital presence had become dated, the design team refreshed the brand and produced a new website that delivered a sharper, more elegant user experience and highlighted List G’s prestige and member benefits.
Ignite Online Melbourne Girls Grammar The goal of the redevelopment of the Melbourne Girls Grammar website was to not only cement Melbourne Girls Grammar as the leaders in girls’ education in Victoria, but to become a powerful digital marketing platform from which intensive social media and Google marketing campaigns could leverage results, as well as help to streamline internal processes. The new website resulted in website sessions doubling, conversions increasing and has set a new standard for websites in the education sector nationally.
Premier’s Design Awards 2017
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FINALISTS | Digital Design
Six Park Website
Snooze E-commerce Website
Women Talk Money
Evolution 7
Get Started Snooze
Today, Women’s Information and Referral Exchange Inc. (WIRE)
Snooze is Australia’s leading bedroom lifestyle retailer, with more than 85 stores nationwide. With this latest incarnation of its website, Snooze has launched into selling products online. Snooze’s brief was to build a world-standard e-commerce platform, focused on high average order value selling. It was Snooze and Get Started’s shared aim to develop a site that would not just be the leading bedding site in Australia, but around the globe.
Discussing finances with a partner can be challenging for women of all ages and backgrounds. With its easy-to-consume content and format, the new Women Talk Money site helps at-risk women approach these conversations confidently, ensuring they maintain financial control and aren’t left vulnerable to financial abuse. Women Talk Money is an initiative of WIRE, a generalist women’s support agency. The site was specifically developed to deliver financial literacy content for women, using interactive videos to allow women to practice having difficult conversations, and short quizzes to validate learning.
Six Park is an investment-based financial services company specialising in robo-advisory and self-managed super funds (SMSF). The design team re-designed and developed Six Park’s website to enhance the user experience for two key user groups: tech-savvy millennials and high-income earners seeking low maintenance SMSF management. The resulting website provides a considered and slick UX and uses accessible language and striking design to educate on programmatic funds management. Since launch, Six Park traffic has increased by 56% and customer conversions by 87%.
Melbourne Girls Grammar Website Ignite Online and Melbourne Girls Grammar
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FINALISTS Fashion Design
Arnsdorf
Pleated Neckties
Arnsdorf Portable
Andrew Williams
Arnsdorf relaunched in May 2017 after reviewing the fashion industry and re-designing its design process around transparency and sustainability. Arnsdorf is turning the retail process on its head, and is drawing upon design thinking for the product development process. At the centre of the project, vast amount of customer data is derived through social platforms and e-commerce platforms to drive design and transparency.
* Please note, the Jury agreed to not award a Best in Category Award for the Fashion Design Category for 2017.
For hundreds of years, neckties have been made with various fabric types but with limited variations in the actual design. This new design incorporates clever pleats in the necktie that are carefully drafted into the pattern – creating a unique design aesthetic.
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FINALISTS Product Design
Dream Monitor Arm Charlwood Design The Dream Monitor Arm system is a revolutionary new workspace system designed to adapt to a variety of different technology configurations. Smart phones, tablets and touch screens have all interrupted the workplace landscape – forcing the designers to re-think and future-proof the system in the most flexible manner possible.
EXOFLEX Hand Therapy and Assessment Device BES Rehab Design + Industry Exoflex is a portable device worn on the hand that works to bring movement to paralysed and recovering hands. This device can manipulate and mobilise hand joints in a controlled and safe manner for exercise, rehabilitation and eventually function. Exoflex can also be used for assessment of hand health. Restoring hand function can return independence to individuals with disability. Many breakthroughs were necessary including a novel force sensor and a hybrid force and position control system.
Fusion Guitar Outerspace Design Fusion Guitars Fusion is the world’s most advanced electric guitar. With a powerful amplifier, speakers, battery and iPhone dock integrated into its design, the Fusion is redefining what an electric guitar is, and what it can do. All this onboard technology gives the Fusion unrivaled portability, so guitarists can play anytime and anywhere inspiration strikes. Combining the Fusion with iOS guitar apps and internet connectivity enables unlimited possibilities for learning, playing, creating and sharing music.
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FINALISTS | Product Design
IXL Fresco Aurora Cobalt Millennium Electronics The IXL Fresco Aurora combines ambient infrared heat, task lighting and mood lighting in one stylishly designed unit. An outdoor entertaining appliance like no other. Designed to be suspended from flat or gabled roofs and ideal for external dinning areas, verandas and balconies, the product will transform outdoor areas into a cosy ambient space all year round.
Knog PWR: Modular Outdoor Products Knog Catalyst Design Group PWR is a modular range of bike lights and a power bank that uses the same battery system. The bike lights are best in class with multiple unique features including a speaker, camping lantern and head torch. The core battery is interchangeable and the lights feature superior optics with an elliptical beam design offering a wider view and more directed spot beam view providing excellent visibility. A ModeMaker app also allows modes to be tailored and re-programmed to suit users’ needs.
Locking Removable Bolt Plate for Rock Climbing
Melbourne LRV E2-Class Design Enhancement
Climb Design
Bombardier Transportation Australia Public Transport Victoria Yarra Trams
Removable bolt plates are commonly used in rock climbing and work by attaching to a bolt driven into a hole in the rock, colloquially known as a ‘carrotbolt’. The Locking Removable Bolt Plate (LRBP) is a clever design solution aimed at addressing bolt-plate security for the ever-evolving rock climbing industry.
The E2-Class Design Enhancement marks the next generation of E-Class trams and an evolution of the trademark E-Class design DNA. The design has enhanced the overall vehicle quality by utilising the latest in virtual reality technology from Swinburne University to optimise driver sightlines and enhance driver and passenger safety.
Larktale Coast Stroller Ideation Design Larktale Coast is a stylish stroller that is big on features, yet with a folded footprint among the smallest in its category. The patented compact design allows the lightweight aluminium frame to nest on itself in a 3-fold manner, achieving an ultra-compact folded footprint. Coast has an extensive list of features including an easy fit bumper bar that folds with the stroller, a five-point safety buckle, multi position hide-away footrest and a clever foldable carry cot.
Receva Smart Mailbox Receva Charlwood Design The Receva Home Mailbox provides a secure location for your home deliveries, ensuring you never miss a delivery again. An Internet of Things device managed via your smart phone, the Receva Home Mailbox is loaded with features. A text message is sent when a parcel arrives and the user can then allow remote access to the delivery company (via 4G). There is a temperature gauge for wine lovers, battery monitor and a detailed history of all courier deliveries - all communicated via the app. Receva is an open platform, designed to work across all delivery companies and systems.
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FINALISTS | Product Design
Redflex Halo Traffic Enforcement Camera
Schweppes Glass and PET Bottle Redesign
SPLID Never Double Dip
Redflex Traffic Systems Design & Industry
Birdstone Collective Schweppes Australia
The Redflex Halo Traffic Enforcement Camera is an advanced speed camera system offering groundbreaking levels of adaptability and multi-configuration capability. The design features a clever enclosure mounted to a single pole that houses three key functional components: the radar, flash and camera. This design provides easy installation and servicing while also reducing the environmental impact of the system. This solution can be adapted to a multitude of road conditions and site geographies while providing increased levels of accuracy in the monitoring of vehicle speeds and driver behaviours.
Schweppes, known for its quality mixers and sparking beverages, has come under increased threat from alternatives in the retail space. Birdstone was engaged to design a new, ownable replacement for the traditional Schweppes glass and PET bottles and to re-establish the brand as an upper mainstream alternative to private labels. The brief was to create a contemporary version of the iconic Schweppes omelette bottle that could be replicated in multiple sizes and materials.
A seamless product that tackles the germinal incidence of double dipping in particular to the application of foods. Cafes throughout the world serve sugar in communal sugar bowls which are often soiled through double dipped spoons which are often licked then used for second helpings. SPLID is an interface that creates a conscious deterrent by way of lifting a lid that already has a spoon attached, detering users from double dipping.
Paul Mathis Design
The Maton Case
The Paper Saver
Maton Guitars Cobalt Design
Paper Saver
Maton’s build quality and unique sound make their guitars the best in the world. So Maton’s brief for a case was unequivocal - it had to be the best in the world. The Maton Case is a road case. It’s designed for touring performers transporting their prized possession across town or between continents. It is unique in that it has a tailored fit for all their models, rather than a generic case where individual fit is compromised.
The Paper Saver Notebook is a solution to put old printouts towards further use and thereby reducing waste and helping the environment - in a stylish way. Made from quality faux leather, the Paper Saver encases a functionally designed spring steel binder to simply yet cleverly allows you to insert your own scrap paper so the back blank sides of the otherwise would-be discarded paper become pages of a bounded notebook.
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FINALISTS Service Design
Nepal Innovation Program Laika Academy ABARI The Nepal Innovation Program an immersive and collaborative educational program where Australian students work alongside Nepali counterparts and learn through the creation of small-scale innovation and community development projects. Delivered as a multi-week intensive educational experience, the program draws on best-practice and has numerous features uncommon in higher education: multi-university, multi-disciplinary, community-led, immersive and based on local life.
Perinatal Tool for Patients and Clinicians
University of Melbourne Arts West Redevelopment Acoustic Panels
Carter Digital Mercy Perinatal
Commercial Upholstery Solutions (VIC) GAAS Furniture
Mercy Perinatal is a world leader in the provision of care, research and educational services in the field of pregnancy and fetal health. As part of a larger health provider, the Perinatal Tool for Patients and Clinicians provides easily found and understood information for both doctors, patients and the wider community as a whole.
The project called for the design of a supply and installation process of more than 1000 fabric wrapped acoustic panels to a six storey atrium in a 1960s building that had reached the end of its useful life. The end result being a major infrastructure project for the University of Melbourne that created a new dynamic teaching space for both teachers and students alike.
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FINALISTS Student Design
ACMI x RMIT Merchandise Collaboration Australian Centre for the Moving Image RMIT School of Fashion and Textiles ACMI launched a fresh line of merchandise designed and produced in collaboration with RMIT University’s BA Textile Design students. Recognising ACMI’s reputation as a leading global museum of film, television and video games, students were tasked with responding to the theme: moving image. Students were able to bring their unique textile design expertise in the form of material understandings and pattern repetition techniques that resulted in a sophisticated and graphic collection of products.
Dragonfly: Electric Cafe Racer Jeniece Cheung Evarzeg Ginguene Harrison Oldmeadow Patrick Rushton RMIT University Dragonfly CB1 is a concept motorcycle project that merges classic design and upcoming technologies. It builds on rich motorcycle heritage and employs bespoke craftsmanship to push forward the natural evolution of the tradional cafe racer.
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Premier’s Design Awards 2017
FINALISTS | Student Design
Fitfix Juice Packaging
Flexible Mobility: MPAV
Igneous
Ng Sheng Yong RMIT University
Mohammed Shahril RMIT University
James Walsh, Ash Allen
The design brief was to create an entire organic juice brand that appealed to the health-conscious, no-nonsense and fast-paced crowd. The Fitfix Juice Packaging design is a play on the phrase ‘get your fix’, giving customers the idea of a fast, simple and necessary solution for their daily health needs. No frills, no fanfare – just good, healthy juice wrapped up in a unique and simple packaging design.
Flexible Mobility is an honours design project. The focus of the project was to address mobility issues of the current transportation systems and provide more opportunities for access to public transportation in regional areas through the use of multipurpose autonomous vehicles (MPAV).
Victorian Bluestone has a rich history, embedded in the architecture and streets of Melbourne. Despite the understated beauty of this material, there is a larger issue - the vast amounts of waste material generated from its quarrying. In collaboration with Ash Allen, the designers set about exploring the possibility of up-cycling this waste material. During a four month investigation they developed their own process of casting, melting the material at 1250 degrees Celsius, turning the material back into a lava. When this material cools, it sets as a denser and stronger form, and designed to be a decorative wall light.
Vitoru Cold Pressed Juice Signe Stjarnqvist RMIT University An unconventional glass bottle with white strips at the bottom was chosen to distinct Vitoru from other juice brands. Using a transparent label with a combination of both white and black ink to create a harmonised hierarchy. The typography is designed using one simple typeface but with different styles to distinguish the context. For the final touch and what makes this packaging stand out, a customised wooden lid with engraving on top, communicating the essence of the juice being organic and healthy.
Vitoru Cold Pressed Juice Signe Stjarnqvist RMIT University
CELEBRATING SIX DECADES OF PROMOTING EXCELLENCE IN DESIGN In 1958, a small group of design and industry professionals established the Industrial Design Council of Australia (IDCA), funded by the Australian Government. The IDCA was created as an independent body dedicated to promoting Australian design and explaining the value of design to business, industry and consumers. 60 years on and now known as Good Design Australia, we proudly continue this important pursuit through the Australian Good Design Awards and other design promotion initiatives. We invite you to share this significant milestone as we celebrate six decades of promoting excellence design in 2018. Join us as we embark on a year of design-reflections, design-celebrations and design-futures.
good-design.org
premiersdesignawards.com.au