The PR Report December 2011 by glen frost

the monthly newsletter for the Australian PR industry December 2011 1.

The Independent stings PR lobbyists; full story page 2

Mat Jones (pic, right) replaces Greg Sam as the new chief at STW’s Government Relations specialist agency Parker & Partners

Mango hires Claire Salvetti as Managing Partner (pic, below, right)

Frank PR (below, left) appoints new staff and promotes others: Photo: Rachel Witham, Amy Whittaker, Monique Jones

Will Toby Ralph change the PR industry? Ralph’s been delighting audiences on the Gruen Planet on ABC TV; he’s known as the risk taking campaign/advertising man who offers clients a “fee based on success” arrangement ‐ now he’s focused on the PR market

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UK newspaper exposes PR Lobbyists In a sting worthy of their red‐top cousins, the Bureau of Investigative Journalism and UK newspaper The Independent exposed a number of PR firms over a fake lobbying contract for a former Soviet republic with a poor reputation on human rights (use of child labour, undemocratic Government etc). Reporters from the BIJ posed as agents for the government of Uzbekistan and representatives of the Uzbek cotton industry. One of the lobbyists filmed by the undercover investigation is Tim Collins, a senior director and lobbyist at PR firm Bell Pottinger Public Affairs. Collins is filmed saying: “I was in the Conservative research department with David Cameron and George Osborne… I’ve been working with people like Steve Hilton, David Cameron, George Osborne, for 20 years‐ plus. ... Edward Llewellyn, who’s the prime minister’s chief of staff, was my deputy in Central Office for a long time... I know all these people. There is not a problem in getting the messages through to them.” Read the full article and watch the 3 minute video here: http://tinyurl.com/d9msylz A total of ten UK PR firms were contacted by the undercover reporters. Two PR firms refused to accept the brief (maybe they smelt a sting?). According to The Independent, Bell Pottinger’s minimum fee to lobby for the account was a minimum of GBP 1 million. Commentators have labelled the story “Lobbying‐for‐Dictators” List of UK Ministers who have partners who are lobbyists: http://tinyurl.com/cqul977

News Int. phone tapping scandal: regulator failed says Guardian According to The Guardian, the UK Government watchdog responsible for data regulation (Office of the Information Commissioner) failed to charge various media editors even when the watchdog had enough evidence, with ICO executives claiming the media was too big to prosecute, and would tie up their resources for years. The OIC chief gave evidence at the Leveson enquiry, a UK public inquiry into the culture, practices and ethics of the British media following the News International phone hacking scandal, claiming he didn’t put enough pressure on the UK Press Complaints Commission to take action. Read the full article here: http://tinyurl.com/7l9kl3v

Barry Haase MP wins 2012 Parker & Partners Politzer Prize Photo: Nola Marino MP and Ken Wyatt MP accepting the Politzer award on behalf of Barry Haase MP Western Australian Member for Durack, Barry Haase’s photo “A perspective on cultural resilience” beat more than 60 entries to take the Parker & Partners Politzer Prize award. He was awarded the Politzer Prize at Parliament House, along with a cheque for $5,000 to go to the charity of Mr Haase’s choice – The Royal Lifesaving Society. The winning entry was selected by a panel of press gallery journalists including: Mike Bowers, David Speers, Malcolm Farr, Lenore Taylor, Simon Benson and Steve Lewis. Parker & Partners launched the Politzer Prize in 2006 as an annual photographic competition for Australia’s Federal politicians to showcase their passion for their communities. All Members and Senators are invited to submit a photo, with the finalists comprising the annual Parker & Partners Australian Political Calendar, and vying for the prize of $5,000 to donate to a charity, school or non‐government organisation of their choice. The final 13 photographs to be included in the 2012 calendar have also been announced. Photos entered can be viewed on: www.politzer.com.au

ABC 4 Corners wins Voiceless Media Award Australian animal rights advocacy group Voiceless have created their own media awards to recognise “outstanding journalism that contributes to animal protection” Since the inception of the Grants in 2004, Voiceless has awarded more than $1 million, with this year’s tally climbing to over $170,000. This includes the $15,000 Voiceless Media Prizes, the winners of which were: 1. Sarah Ferguson and Michael Doyle of ABC TV Four Corners won the $5,000 Broadcast Media Prize for ‘A Bloody Business’, aired in May this year, which exposed the live cattle export trade between Australia and Indonesia. 2. Christine Jackman writing in the The Weekend Australian Magazine won $5,000 in the Media Prize print category for her article ‘The claws come out’, discussing the difficulties of animal law, which still considers an animal to be a form of personal property, rather than a being with its own interests. Also launched on the night was The Voiceless Writing Prize sponsored by Australian Ethical Investment, with a total prize pool of over $20,000 to writers who compellingly address the relationship between humans and animals, and animal sentience. First prize will receive $15,000; People’s Choice chosen by the public receives $5,000, and each entrant published by Allen & Unwin in the collection arising from the Prize receives $500. The Sydney Morning Herald (Fairfax) is the media partner for the Writing Prize. Photo: Sarah Ferguson from ABC 4 Corner’s accepting the media prize at the event, held at Blue Hotel in Sydney

Jones to head Parker & Partners; Cruikshank to head OgilvyEarth Ogilvy Public Relations Australia announced new leadership at public affairs and government relations agency Parker & Partners and sustainability agency OgilvyEarth. Parker & Partners Managing Director Sarah Cruickshank will move into the role of OgilvyEarth Managing Director. Former senior political adviser Mathew Jones, with Ogilvy PR Australia since 2008, will take on the role of Parker & Partners Managing Director. Parker & Partners Canberra Managing Director Greg Sam leaves to join Rural Health Workforce (RHW) as the new CEO. Cruickshank will be supported by Practice Director Teljya Oka‐Pregel – who commenced full‐time with OgilvyEarth in July 2011 following her in‐house role with a major blue‐chip company driving its sustainability communications strategy – and a dedicated team of sustainability consultants drawn from across the Ogilvy PR Australia business. Cruickshank will continue to manage a select high‐end client roster at Parker & Partners in a new role of Executive Counsel.

Snippets Co‐founder of Access Public Relations, Rochelle Burbury, steps down from her role; Andrea Kerekes will become the majority shareholder BlueChip have appointed a new Account Assistant, Amanda Do to the team. Do is from technology specialist agency, Howorth Communications. Also appointed is Rafi Cooper, an experienced Account Manager from London. QANTAS joins US airlines in social media fail on Harvard Business Review http://blogs.hbr.org/samuel/2011/11/social‐media‐fail‐airline‐style.html Peter Fray on the future of journalism http://sydney.edu.au/sydney_ideas/lectures/2011/peter_fray.shtml Agenda PR launched last month by former CISCO PR Peter Witts; new client wins include: Fusion IO and the Ethan Group in the tech sector and Greatest Athlete in sport and entertainment. Townsville trials residential electric car project http://tinyurl.com/7fgl6hu PANPA, The Newspaper Publishers Association and The Newspaper Works have merged. The chairman of The Newspaper Works, Greg Hywood, said: “Our industry needs one peak organisation with a strong voice to represent newspapers in the many forms they now take – print, web, mobile and tablet.”

Apple’s social media policy leaked following employee case http://tinyurl.com/d3espsy Here are a few points listed in the tech giant’s staff policy rules: • • • • •

Employees can have their own personal websites, but cannot discuss Apple on their website Apple employees are not to comment on Apple‐related websites All employees have @apple.com email addresses, but are given an @me.com for personal use No speculating on rumors Apple has an HRCCC business strategy: Honesty, respect, confidentially, community, compliance

Burson‐Marsteller launches internal think‐tank; The Sparks The Sparks are a young creative group formed at B‐M Australia, tasked with injecting inspired ideas into everything the agency does. The Sparks will tap into social media trends as well as best practice from brands online ‐ over the last six months The Sparks have been involved in new business to running client brainstorms to their own creative projects designed to inspire B‐M. Their latest project “Our Inspirations” is a video filmed on staff iPhones using the “8mm” app. It showcases the things and places that inspire each of them and help them to be creative for their clients. Members of The Sparks include Danielle Harris, Dionne Tanner, Alan McGuinness, Georgia Hewett, Freya Hunter, Dan Silburn and Ursula Williams and is lead by B‐ M’s Head of Digital, Carly Yanco. The Sparks have created a Tumblr account containing opinion pieces http://bmaustralia.tumblr.com

Could Toby Ralph change the Australian PR industry? You’ve seen him on The Gruen Planet, and his business model and strategy has changed the Australian advertising industry – will PR be next? Article by Toby Ralph Pay for performance is a radical model that I’ve been running for the best part of a decade. I’ve structured multi‐million dollar campaigns using this arrangement. It can also work for PR, although I’ve not commercialised that opportunity yet. I’m astonished that some companies allow PR, advertising and digital media to operate separately. They are all arrows in the communications quiver and need to be managed holistically. Agencies often tell clients they are their partners, but that partnership is inherently limited. The economic truth is that clients take risks and agencies take fees. Basically this model allows a company to outsource some or all of their advertising and marketing communications activities and pay on the basis of what’s achieved. No result can mean no costs whatsoever ‐ no media, no fees, no creative, no production ‐ while a really great result leads to paying far more than would customarily be the case. It’s a complex model because it’s quite difficult to work through. First there’s the issue of agreeing objectives. From the point of view of both the company and my business, objectives must be controllable and demonstrably realistic. There’s not always a meeting of minds, but what’s unusual is that because I carry the risk, I’m more likely to refuse a brief than my client, reversing the traditional dynamic. The discussion is frequently intense and often sharpens vague pre‐existing objectives, because there’s suddenly extraordinary focus on the nature of success and return on investment. This can be healthy for the company even if we don’t reach a deal. Secondly there’s the issue of control. If I’m putting up the money I need control and performance guarantees from other parts of the business. This can be confronting, but again it tends to sharpen thinking. Thirdly there’s the payment structure. Naturally I fund the risk on the basis that I believe I am likely to earn an above average return, thus I refuse briefs that I judge unlikely to deliver this. Equally my clients must make an acceptable ROI, and finding common ground is not always possible.

Finally there needs to be total transparency with measurement of results. If it can’t be measured it can’t be managed, and importantly from my perspective, it can’t be paid for. Invariably I’ll pull together a specialist team to execute campaigns; I’ve been part of them for Federal elections and major takeovers and found that they can be sharper and faster than off‐the‐shelf solutions. A deal takes a while to put together. I charge for initial assessments to filter out tyre‐kickers, and have no obligation to accept a brief. If there’s limited information, there may be further research and analysis required, but if the project is refused, this data and the recommendations flowing from it become the property of the client. If we reach a shared opinion on achievable objectives and lines of responsibility, I’ll propose a funding and reward structure which will then be formalised as fixed term agreement. The structure is not always fully funded by me, there may be a joint funding arrangement with the client, allowing both parties to mitigate risk and retain appropriate control. This structure is clearly not for everyone, there needs to be real focus on what constitutes return on investment. I’m simply backing my ability to deliver to a carefully considered objective, and to be paid for under or over‐performance. It’s been working pretty well so far. Contact Toby Ralph on 0414 372 244 or tobyralph@ozemail.com.au

Toby’s 6 point plan for mining PR: FUCCEM As featured on episode 7 of The Gruen Planet: http://www.abc.net.au/tv/gruenplanet/pages/s3360040.htm

BENCH PR to represent Attachmate, Novell, NetIQ and SUSE BENCH PR has extended its PR contract for Attachmate, Novell, NetIQ and SUSE, operating units of the Attachmate Group in Australia and New Zealand. BENCH PR had previously worked with both Attachmate and NetIQ before the acquisition of Novell in April earlier this year. The Attachmate Group now consists of four distinct IT brands and BENCH PR will drive the PR program for all four business units across the ANZ region. The BENCH PR team for Attachmate, Novell, NetIQ and SUSE includes Jocelyn Hunter, Jessica Sealby and Michelle Bong. The Attachmate Group is the last in a series of 2011 account wins for BENCH PR. Last month, the company added Xero and Lockbox to its portfolio and in September Zendesk and C3 Business Solutions.

Beached Az creator launches “6 Days of Christmas” Jarod Green, founder of communications agency, Radical Love, and co‐ creator of “Beached Az” and “Trent from Punchy” has produced a new online TV series: the new show is a parody about Christmas house light competitions called “6 Days Of Christmas”. There’s six episodes, one per week until Christmas. Episode One: http://www.youtube.com/watch?v=LrsnPn72vdY And fans can keep up to date at www.facebook.com/6DaysOfChristmas

BNS pro‐bono for McCusker Alzheimer’s Research Foundation Watching her mother slip into the clouds of Alzheimer’s Disease has given a special clarity for Gill Fish. As Director of Brand New Solutions, Fish has dedicated her specialist Health PR agency to a pro‐bono campaign for the McCusker Alzheimer’s Research Foundation. “Each year Brand New Solutions donates over 100 hours of pro‐bono time to a charity of their choice. What better organisation to support than McCusker Alzheimer’s Research Foundation which is leading the world in research of early diagnosis and intervention of Alzheimer’s disease” Fish said. Gill Fish said Brand New Solutions’ pro‐bono campaign has already had remarkable success with extensive media coverage received in the first few months of the project. To date Brand New Solutions has achieved the following media coverage: Channel 7 Today Tonight/ Ten News National / ABC Radio / West Australian/Stirling Times/ The Post/ Ten News Perth Today Tonight feature that ran during the campaign. http://au.news.yahoo.com/today‐tonight/health/article/‐/11592546/alzheimers‐test‐breakthrough/

Broomhead launches new agency; Page One PR Former journalist and senior government media advisor Gavin Broomhead has started his own agency – Page One Public Relations – providing a full range of communications services to clients across Queensland and beyond. From a background in newspaper journalism to the communications departments of multinational corporations and State Government, Broomhead has considerable experience in media management, public relations, social media and communications. According to Broomhead: “We're a one‐stop shop for any communication needs, with particular expertise in the government, tourist, trade, mining, health and sport industries, and also provide full social media support to maximise any business’ potential.” The Queensland Government, James Cook University, Financial Counselling Queensland Network, and Northern Pride Rugby League Football Club are foundation clients. Page One PR is based in Cairns.

Crikey exposes PR lobbyists campaigning for Baiada chickens http://tinyurl.com/7mnhzn2 Crikey alleges that “Senior Liberals including Eric Abetz are believed to be keen to turn the dispute into a talismanic attack on Labor's Fair Work legislation,” and that the campaign is being run by Jason Aldworth, who is :a former employee of Michael Kroger’s investment bank JT Campbell ‐‐ was Liberal state vice‐president and is currently a director of the controversial Civic Group, the lobbyists formed following his defection from CPR Communications alongside ex‐John Pandazopoulos staffer Brett Miller and former ALP state secretary Andres Puig.” Crikey also stated that Aldworth et al were “being paid directly by Baiada management to engineer the anti‐union message.”

Spectrum launch new product for Intel and ASUS Tech‐specialist PR agency Spectrum Communications launched a new thin PC notebook computer known as the Ultrabook for clients Intel and ASUS. Ultrabook devices are designed to have the power and features of regular notebook computers but in a slim and light form factor at an affordable price. To celebrate the launch, Intel and Spectrum hosted key technology media at the freshly opened Bar 100 in The Rocks in Sydney. The launch featured speakers from Intel and Dick Smith. The launch event, hosted by model and media talent Rachael Finch and featured a performance from renowned magician Cosentino. Spectrum invited a variety of technology and lifestyle media to the event and achieved significant coverage of the launch of the new Ultrabook.

PETA plan billboard campaign targeting pester power Animal rights campaigners PETA (People for the Ethical Treatment of Animals) plan to run the following advert near schools in Australia.

Donaldson appointed Publisher of evoTV evolution media group has further strengthened its strategic and creative capabilities with the promotion of Craig Donaldson to Publisher of evoTV. This appointment will increase evolution media’s capabilities in the areas of content development, production, editorial and publishing. Craig has more than 15 years’ experience in developing content for the financial services and business sectors. He is the former editor and associate publisher for legal and business publishing multinational LexisNexis where he worked for more than eight years. Craig has also written for a number of highly regarded business magazines and websites including AFR BOSS, CFO Magazine, Knowledge @ Australian School of Business, Property Australia, Lawyers Weekly, Government News and Risk Management.

evoTV enters into content partnership with Telstra BigPond Five evoTV programs to be available for BigPond Video viewers. evolution media group has announced its online entertainment platform, evoTV has entered into a partnership with Telstra BigPond to provide video content for BigPond’s viewers through its online video platform, BigPond Video. The partnership will see two programs, currently produced and broadcast on evoTV, streamed to BigPond users through a new video channel dedicated to finance. evolution media group will bring its specialist finance and business content capabilities to BigPond Video, which currently has over 5 million impressions per month. The channel will cater to consumers interested in personal finance and those looking to increase their financial knowledge.

Crossman wins NEC account Crossman Communications has been appointed by NEC Australia to provide strategic communications counsel and support to the company as it seeks to become Australia’s leading communications systems integrator.

De Kimpe joins IABC panel Caroline De Kimpe, who heads recruitment company TRC’s Marketing & Communications division, has been picked as one of four directors for the International Association of Business Communicators (IABC) panel in Australia. The IABC is an international association similar to the PRIA.

Frank PR promotes Whittaker; expands the team Frank PR has appointed Amy Whittaker for a newly created Account Director role. For the past 7 years, Whittaker has held positions within international consultancies in Sydney, working with national and global clients. Prior to Australia, Whittaker worked in‐house at L’Oréal in the UK. Rachel Witham has joined the team as an Account Manager. Rachel has travel, tourism and lifestyle PR experience, having worked with tourism boards, airlines, hotels, and fashion and beauty brands in Australia and the UK. Monique Jones also joins the team as a Senior Account Executive. Monique brings broad client experience and media contacts across consumer, tech and business. Founded in the UK in 2000, Frank PR opened its doors in Australia in 2009. The award‐winning agency has swiftly grown to a team of 15, responsible for a fast‐growing client portfolio of consumer and lifestyle brands, including Schweppes Australia, Reckitt Benckiser, Vodafone Hutchison Australia (VHA), Coopers Beer, Football Federation of Australia, Mattel, Oovie (DVD rental division of Hoyts) and Singapore Tourism Board. Managing Director of Frank PR Australia is Myf McGregor.

Aussies reach out to Chinese social media More Australian brands are seeking to establish a presence on Chinese social media platforms according to Andrew Collins, director of online communications agency, Mailman. The Shanghai‐headquartered company has recently opened an office in Melbourne due to an increasing demand among Australian brands looking to engage Chinese customers in Australia ‐ and in China. Mailman’s international clients include Citibank, American Airlines and Liverpool FC, with a growing Australian client base in the AFL and Victorian Government. Commenting on the rise in Chinese social media campaigns, Andrew Collins said: “Australian brands are seeing the business benefits of engaging with customers on Facebook and Twitter and are now recognising the opportunity to do the same with their Chinese‐speaking customer base on Q‐zone and Weibo. “With 235 million people on Chinese social media platforms, they are growing at a rate that surpasses many of their western equivalents ‐ and in terms of scale they are among the most significant platforms in the world. More importantly, Chinese social media users interact and engage with brands much more than the users of Facebook or Twitter do,” Collins continued. Recent statistics* state that almost 80 per cent of Chinese internet users believe a social media presence makes a brand more attractive and 81 per cent of Chinese youth check online comments before making a purchase decision. So how should Australians target the Chinese market? The first question is usually about which platforms they should use.

“The platforms are different and the language is different, but the rules of engagement are predominantly the same as what they’re used to with Facebook and Twitter,” said Collins. Statistical snap‐shot of Chinese social media*: There are currently 235 million social media users in China (a year on year growth of 33%): • Half are in their 20s • 34 per cent log in every single day • 27 per cent have created a profile on 5 or more sites • 87 per cent have ‘friended’ or follow brands • The number of registered users on QQ, the number one Chinese instant messenger site is 636 million • 481 million are registered on Q‐zone (social network) • 70 million are registered on renren (social network) • 200+ million are registered on Sina Weibo (micro blog) • Facebook and Twitter do not exist in China Andrew Collins said the biggest growth area is among brands that are targeting tourists or students from China: “The combined effect of a large Chinese population in Australia and the huge Chinese tourism and student market means Aussie brands can’t really ignore the opportunity to market to a high‐volume and highly‐engaged online audience,” Collins concluded. According to ABS data, there are approximately 670,000 people of Chinese birth or descent living in Australia, in addition, Tourism Australia states the Chinese market was worth $3.26 billion in total expenditure in 2010 with the potential to grow to between $7.4 billion and $9 billion by 2020.

Barton Deakin opens office in Queensland In a signal that some lobbyists believe there will be a change in the Queensland State government, one of Australia's leading conservative government relations firm, Barton Deakin, has opened a Brisbane office. Former Lord Mayor, Sallyanne Atkinson, will be chairman of Barton Deakin (Queensland). Managing director will be Ted O'Brien, Chairman of the LNP Futures Committee. Atkinson joins fellow Liberal Peter Collins (former NSW Liberal minister and Opposition Leader), Grahame Morris (former chief of staff to Prime Minister John Howard) and John Griffin (former chief of staff to Victorian Premier Jeff Kennett) at Barton Deakin. They lead the only national Liberal/National Party‐focused corporate advisory firm in Australia. Barton Deakin has worked with business in the change from Labor to Liberal Governments in Victoria and New South Wales and will now work with Queensland businesses in the lead‐up to the State election and beyond. “In speaking with some of the State’s business leaders, it has become apparent that many want to prepare now for a change in Government,” O’Brien explained. “This demand coupled with our own confidence that Campbell Newman will soon lead our State, led to the decision to open our office.” O’Brien currently serves as Chairman of the LNP Futures Committee and as a Regional Executive Officer. He stood as the Liberal Party candidate for Brisbane in the 2007 Federal election. He has experience as Chairman, Director and Adviser of several high profile non‐profit and charity organisations. Barton Deakin QLD Chairman Sallyanne Atkinson was the elected Lord Mayor of Brisbane from 1985 to 1991 and presided over a period of extensive growth and development for the city. She was the first woman and the first Liberal Party member elected to the Lord Mayoralty. After politics, Atkinson went on to represent Queensland and Australia in a number of roles

including as the Australian Trade Commissioner to France, Australia’s representative to the International Chamber of Commerce, representative of the Australian Olympic Committee, Special Representative for the Queensland Government in South East Asia and numerous other roles.

Mango appoints Salvetti as Managing Partner Mango Sydney hires Claire Salvetti as Managing Partner, who will work across the agency’s entire client roster, with a focus on the Telstra and McDonald’s accounts. Salvetti reports to Simone Drewry, Mango’s Managing Director. The Managing Partner role is new to Mango, and part of the Managing Partner model that has been implemented across the DDB Group. Claire rejoins Mango Sydney, having previously worked at Zing as General Manager on clients including American Express, Telstra, Nikon and Paramount Home Entertainment. Prior to this Claire worked at Mango for almost four years. This followed five years in London at Freud Communications working on the international team for PepsiCo, Unilever, Disney and Kimberley Clarke. Claire joins three existing managing partners at DDB Group; Nicole Taylor who heads up Volkswagen, Richard Moorewood for McDonald’s and Brent Annells who leads the Telstra account. [Editor’s note: The term “Partner” and “Managing Partner” may imply an equity stake in the firm, as per the use of the term Partner within law firms; however, that is not the case with Mango; the “Partner” title indicates senior level management, not equity/shareholder. Mango is a company, not a partnership. Although this could appear confusing, according to both Fair Trading NSW and ASIC, using this title is not misleading (or illegal) as long as the position is explained accurately if requested]

GSK launches PR Communications Graduate Program UK pharmaceutical company GSK has announced a new graduate scheme for communications, the first pharma company to do so. While graduate schemes are commonplace in traditional disciplines such as business or engineering, this scheme is one of very few specifically dedicated to communications. Initially, GSK is looking to recruit two graduates in the UK and one in China with potential to expand the program across the business as the program develops. It promises to be a challenging two year program, which will give successful applicants a breadth of experience through stimulating rotations across internal, external and product communications in GSK’s different business areas. GSK will provide formal training opportunities and coaching to ensure continued development is on track and goals are successfully achieved. Graduates can come from a range of Science disciplines and Arts disciplines such as History or English but GSK will also consider degrees in Communications, Media, PR, Journalism, Marketing, Business or Advertising. For more information on qualifications and to apply: http://www.gsk.com/careers/uk‐gp‐communications.htm The closing date for applications is the 6th of January, 2012.

Harshmellow scoops Julia Creek’s iconic Dirt n Dust Festival Harshmellow Media + Design has landed the public relations account for annual outback celebration, the Julia Creek Dirt n Dust Festival. The Festival will celebrate its 18th year in 2012 with the return of perennial favourites the Dirt n Dust Triathlon and Junior Triathlon; the Clean IT Dirt n Dust Bullride, sanctioned by PBR; the BHP Artesian Express Horse Race;a Ute Muster; Australia’s Best Butt Competition and a free country music concert featuring Golden Guitar Winner Victoria Baillie and Toyota Star Maker Winner and Australian Idol runner‐up Luke Dickens. It is the first time the Dirt n Dust committee has engaged a PR agency to promote the three‐day Festival. Harshmellow is charged with increasing brand awareness, boosting Festival‐goer numbers and promoting Outback Queensland as a holiday destination through the extension of the ‘Pit Stop to the Creek’ concept. Harshmellow Director is Sarah Mathiesen

Crime victims get media relations guide Crime victims will get special booklets on how to handle journalists and social media intrusion in the days following murders and serious assaults: http://tinyurl.com/828wcf3 Also, report on how Government agencies can improve relationships with media http://tinyurl.com/6rcoedx

Molan joins Australian Red Cross Prior to the ARC, James Molan has worked at public relations consultancy Royce where he had responsibility for developing and executing communications and media strategies for a number of organisations, including Tourism Australia, Bosch Australia, the City of Dandenong, Silver Spring Networks and Loy Yang Power. Previous incumbent as Media Advisor, Emergency Services at the Australian Red Cross was Michael Gillies‐Smith (a former Burson‐Marsteller divisional head), who finishes a 12 month contract. Gillies‐Smith spent a tumultuous 12 months dealing with a tsunami, earthquake and flood disaster in Japan, New Zealand and Queensland. As Gillies‐Smith said: “It’s been a privilege to be part of the Red Cross response to disasters and emergencies in Australia and overseas over the past year, one of the most rewarding experiences of my career. I saw great destruction and distress. I also saw people at their best, helping each other, giving, no questions asked. Unforgettable experiences and memories.” Gillies‐Smith will resume his consultancy practice and can be reached at michael@gilliessmith.com

A word with you Many writers get themselves into serious difficulty by confusing similar words. Let me give you an example. Which word is correct in the following: ‘That was the principle/principal reason for the rise of the dollar’? Principal is right because it is an adjective meaning ‘most important’. Principle is a noun meaning a rule of conduct or a general law or truth. Just to increase the potential for confusion, principal can also be a noun meaning a person who runs something, like the head of a school. This monthly writing guide is provided by Tony Spencer‐Smith of the corporate editorial consultancy Express Editors (www.expresseditors.com)

Haystac’s Berocca Focus 50+ campaign wins ASMI Sales and Marketing Award Proving that PR delivers real ROI for clients, the Haystac inspired Berocca Focus 50+ Australian Sudoku Challenge has won Best PR Initiative at the 2011 ASMI (Australian Self Medication Industry) Sales and Marketing Awards. A brainchild of PR agency Haystac, the campaign launched Berocca Focus 50+ to the Australian market by marrying the product’s core idea – enhancing mental and physical performance – with a search for the final member of the Australian 2011 World Sudoku Championship squad. The campaign also featured Rugby World Cup winning captain John Eales who was also Australia’s 2010 Sudoku Champion. “This is the result of a brilliant concept from Haystac, and the combined hard work of Marc Edward Agency (experiential), Visual Jazz (website and digital advertising creative), and MindShare (media), who have all worked hard alongside the Bayer team,” said Nick Lynch, Senior Product Manager, Bayer Australia. About the campaign: Entrants visited www.sudoku‐challenge.com.au to complete a Sudoku puzzle in the fastest time possible. The top 10 online entries then travelled to Sydney for a live final to decide the winner. The site also featured a ‘Play for fun’ element, and competition performance and Sudoku tips from John Eales. Activity to promote the challenge included a PR campaign managed by Haystac aimed at driving media coverage of the challenge with John Eales as spokesperson. An experiential element, implemented by Marc Edward Agency (MEA) ran throughout August and September, with a street team travelling to prominent locations in Sydney, Melbourne and Brisbane and engaging passersby with a giant Sudoku board. Photo: Haystac's Rebecca Parr and Gemma Hudson with John Eales

Haystac launches Events Division in NZ Haystac New Zealand has launched Haystac Events, dedicated to delivering strategic, creative PR events backed up with a new customised measurement module. Joanna Bennett has been appointed to lead Haystac’s new Events Division as Events Director. With over nine years’ experience in the world of events, Joanna comes to Haystac from Brand Spanking, and prior to that she spent several years working as an Account Director on the events team at Mango/DDB Group. During her career so far, Jo has managed events for GlaxoSmithKline, Lion Nathan, ANZ, Air New Zealand and McDonalds. How the UK tabloids get the front page stories on celebrities http://www.pressgazette.co.uk/story.asp?storycode=48311

Hill & Knowlton Health recruits McGrath Hill & Knowlton (H&K) has strengthened its award‐winning health practice with the appointment of Michelle McGrath to its Sydney office. McGrath joins Hill & Knowlton as an Account Manager, bringing with her over four years health and lifestyle experience in the UK, as well as digital communications expertise. Michelle will support Melissa Chlad, Health Director, and other communications specialists on a portfolio of clients. Prior to H&K, McGrath was Account Manager at London‐based agency The Communication Group, where she was responsible for clients including Capio Nightingale Hospital, Preventicum Centre of Preventive Medicine, Dubai Tourism and the London College of Fashion.

Lion appoints Businesswriters & Design for sustainability report Following a competitive pitch, leading Australasian beverage and food company Lion (formerly Lion Nathan) has appointed Businesswriters & Design (BWD) to produce the company’s 2010/2011 sustainability report. BWD will both design and edit this year’s report, providing Lion with a seamless ‘one‐stop‐shop’ report production offering. In addition to producing Lion’s sustainability report, BWD will also work with Lion to develop a suite of communications materials to support and promote Lion’s sustainability commitment throughout the lifespan of the report. Businesswriters & Design has built up a solid reputation over the years in sustainability communications and reporting. In addition to advising and writing Lion’s sustainability report for the past two years, we advised on, and wrote IAG’s first three sustainability reports and the first sustainability reports for ANZ, AGL and Zurich Financial Services. We have also advised on and written reports for sustainability leaders Woolworths and Landcom. In last year’s ACCA Sustainability Reporting Awards, the Woolworths report won the best retail sector award and the Landcom report was shortlisted. As a Global Reporting Initiative (GRI) organisational stakeholder, Businesswriters & Design has also conducted seminars in best practice sustainability reporting and emerging trends.

Derrington launches The Media Bag for Journalists and Bloggers a new online service called The Media Bag (www.themediabag.com) offers bloggers and online journalists an easy way to receive new products and service vouchers for free. Founder Rebecca Derrington said The Media Bag was developed to match products and services to journalists and bloggers keen to get a 'heads up' on recent innovations and to sample a product or service first‐hand. "The service is simple. A journalist or blogger signs up and nominates their areas of interest. Soon they'll start receiving em ails with a description of relevant products or services and an option to be mailed the product or a service voucher to review," she said. But the service isn't open to everyone to join. Only those journalists or bloggers who satisfy The Media Bag’s eligibility criteria are able to sign up for products and services. Derrington said this was to ensure only credible and influential journalists and bloggers received products or service vouchers, but the criteria's not so onerous as to overlook bloggers with a captive but niche audience.

While The Media Bag has been launched to journalists and bloggers this month, PR professionals and businesses won’t be able to start submitting their products and services until the New Year. Ms Derrington said the reasons for the staged approach was to ensure journalists and bloggers had a head start t o sign up and urged eligible journalists and bloggers to take advantage of this pre‐launch period. "I'm aware of a real demand for this service from people wanting to get their products in the hands of relevant journalists and bloggers, so I strongly encourage interested journalists and bloggers to sign up now to avoid missing out on receiving products and services relevant to their niche." To sign up, journalists and bloggers need to go to www.themediabag.com The Media Bag (www.themediabag.com) operates in the US, the UK, Canada, Australia and New Zealand Derrington is also the Founder of Source Bottle; a news/media distribution and crowd sourcing platform for PR and media industries.

MAGNUS expands nationally and opens Perth office MAGNUS Investor Relations + Corporate Communication has formally launched its Perth office, expanding the business’ reach to a national scale, deepening its existing presence in the WA market and enhancing the team’s capacity to service corporate Australia. Located on Richardson Street, West Perth, MAGNUS’s new office spearheads the company’s move to become a dominant investor relations and corporate communication advisor to what MAGNUS believes to be an underserviced market. MAGNUS’s dual‐location across Perth and Sydney also positions the business to bridge the gap between Australia’s East and West Coast; and more specifically between clients and members of the investment banking, corporate advisory, broker, fund management, broader financial and investment, and media communities, from coast to coast.

Lemonsoup PR merges with TNA Lemonsoup PR & Brand Consulting has joined forces with The Trish Nicol Agency, providing a more comprehensive beauty PR offering to the Agency. Jennifer brings over 10 years of PR expertise to TNA and will further grow and enhance the agency’s beauty PR division. Jennifer Wilson, Director of Lemonsoup, has worked with a strong base of beauty clients including L’Occitane, Dior, Wella Australia, Sebastian, The Metropolitan Museum of Art Stores, Helen Kaminski, Bird Textiles, Advanced Cosmeceuticals, Veet and Caravana. Many of these were clients of hers for more than 5 years. Jennifer will bring across beauty brands including LA BIOSTHETIQUE, Great Lengths and Pivot Point to TNA. New Clients for TNA include: Pure Romance, Kas, Staccato, Imagine This, Bellevue Hotel, GeorgeGross & HarryWHO, The Rocks Push, MARTINI, Honeymoon Hideaways, FKP ‐ LUXE Signature Series, W Property Group and Moda Emporio

Marketing Elements joins global PR network Australian consultancy, Marketing Elements, has joined the EVOKE Network which currently sees representation in nine countries. EVOKE is a new collaborative network, set up by independent B2B P.R. and marketing agencies around the world, focusing on clients in the industrial and commercial sectors to improve the scope, creativity and impact of their P.R., marketing and sales messages. www.evokepr.com

Open Haus wins Pernod Ricard Australia and Carsguide.com.au Public relations agency, Open Haus, has secured two new clients – wine and spirits distributor, Pernod Ricard Australia, and automotive website, Carsguide.com.au. Through a competitive pitch process, Open Haus was appointed the local agency for Pernod Ricard Australia’s wine business, kicking off with activity on iconic Australian brand, Jacob’s Creek. Open Haus has developed a campaign to support the company’s new range, Jacob’s Creek Cool Harvest, leveraging the brand’s global relationship with Naomi Watts, culminating in a local event early next year to be attended by the Hollywood actress. In addition, the agency is supporting the Jacob’s Creek Reserve range and the brand’s major sponsorship of the 2012 Australian Open. Following another competitive pitch process, Open Haus will also be working with new client Carsguide.com.au, a joint venture between News Limited and a consortium of 35 of Australia’s largest car dealers. Beginning this month, the agency is working closely with Carsguide.com.au to create engaging campaigns to drive buyers, sellers and automotive enthusiasts to the site. The wins follow the appointment in August of Open Haus General Manager, Jon Manning (photo, right), who returned to the Hausmann Group from his role as Public Relations Manager at Samsung. Manning commented, “It’s been a busy few months for Open Haus, continuing to successfully build and diversify our client portfolio. Carsguide.com.au and Pernod Ricard Australia are both great wins for the agency and we look forward to long‐term relationships with them. The agency has clearly found a successful market offering that appeals to a broad range of brands – that being balancing creative engagement strategies with a corporate and brand reputation offering.” Pernod Ricard Australia and Carsguide.com.au join other Open Haus clients including Specsavers, Electrolux and amaysim.

STW share buy back passes $940,000 STW Communications Group (ASX code: SGN), the Australian listed marketing communications conglomerate that owns, or part owns, a number of PR agencies including Ogilvy PR, Howorth, Pulse, Barton Deakin, and Hawker Britton, have been busy buying their own shares every day. Amount spent = $941,860 (as at 8/12/2011) Has the share price bottomed out?

PPR wins Cricket Australia T20 account Following a five‐way competitive pitch, Professional Public Relations (PPR) has won the Cricket Australia account to manage the communications for its newly formed T20 Big Bash League. PPR’s sport and event portfolio includes the National Basketball Association (NBA), Gymnastics Australia and the Lavazza Marquee at the Emirates Melbourne Cup. PPR will also be managing all aspects of Emirates golf sponsorships including the Emirates Australian Open and the PGA Championships. While not limited to sport, PPR has developed a specific digital service providing research on client's brands, industries and communities through an exclusive arrangement with UK based digital intelligence service Trufflenet. Using a mix of human analysis and search algorithms developed by UK based Trufflenet, PPR can offer clients access to insights around sentiment, tone and favourability of brands, products, and services. Photo L‐R: Eli Grynberg (Senior Consultant), Ron Harper (ex Chicago Bulls legend), Tim Whittaker (Senior Account Manager) and Horace Grant (Chicago Bulls legend) at the recent NBA Asia Pacific Team Camp.

SR7 survey on social media usage SR7 recently completed a survey of social media usage by corporations and NGO’s in Australia. The findings can be found here http://www.sr7.com.au/wp‐content/uploads/2011/11/SMC‐Summit_Survey.pdf Congratulations to James Griffin, Partner at SR7; Griffin was awarded NSW Young Business Person of 2011 by the NSW Business Chamber (Australia’s largest business chamber with over 8000 members). The award was presented at the Annual NSW Business Chamber awards evening at Sydney Town Hall with over 550 people.

Sphere Public Relations wins Reborn Sphere Public Relations, a boutique PR consultancy specialising in the technology, digital and travel sectors has won the PR account for independently owned digital agency, Reborn. Sphere Public Relations and its team of consultants have worked with the digital industry for many years in Australia and the UK. Sphere Public Relations’ point of difference is that it does not employ juniors or interns and only engages Public Relations professionals at Account Director level and above, who are able to work directly with clients from day one. The Reborn account is being headed up by Louise Roberts (photo, right), supported by Sydney based Account Director, Lara Dawson.

Two new hires for Ogilvy PR Ogilvy PR, a joint venture between Ogilvy PR Worldwide and STW Group, has hired two new team members. Sarah Creelman has been appointed as Account Director to focus on a portfolio of consumer lifestyle brands including Canon. Ogilvy PR won the Canon consumer business in September following a highly competitive four‐way pitch. Creelman joins from CBS Interactive where she spent nearly four years working on its consumer and entertainment brands, such as GameSpot AU, CNET, TV.com and last.fm, driving PR, events and partnership activity. Emma Koubayssi joins Ogilvy PR’s consumer agency, Pulse Communications as Senior Account Manager. Koubayssi most recently worked at London’s Diffusion PR, working within the retail and consumer sector directing a number of client accounts including high street giants Mothercare and Early Learning Centre. Her role will see her working across the Nestle and Canon accounts.

Samsung appoints Noble as PR Manager Samsung Electronics Australia has appointed Richard Noble (photo, right) as PR Manager for the Australian business. A senior communications consultant with over 12 years’ experience developing and implementing public relations strategies, Noble has worked across a broad range of categories in Australia and globally. Following a successful stint as Group Director for the Consumer Practice of Professional Public Relations working with Emirates, MasterCard and Dell, Noble has been developing corporate, consumer and internal communications strategies for a number of Australian businesses including National Australia Bank and Gloria Jean’s Coffees. According to Jai Sanderson, Samsung Electronics Corporate Communications Manager, Noble will be responsible for developing and executing the company’s external communications strategy for Australia and managing the relationship with agency partner, Edelman.

Polkadot PR run Drambuie campaign Polkadot PR managed the public relations for the recent ‘The Premise by Drambuie’ campaign. This marks the second year that Drambuie has held the competition, ‘The Premise’ seeks to inspire young Australians to run and design their own bar. The main campaign objectives included encouraging entry, driving traffic to the website and Facebook page, obtaining media coverage for the launch of the competition, promote Drambuie cocktails to an age appropriate audience and position The Premise Bar as ‘the place to go’. The Premise unveiled ‘The Island’ as Sydney’s hottest pop up bar venue. By the end of September Drambuie announced the two Australian winners and the process to set up and design The Dispensary (the winning idea concept) commenced. Targeted media were invited to the Opening Night Launch Event. The campaign attracted more than 50 pieces of coverage across a number of media. Polkadot PR team, Dionne Taylor, Megan Staal and Daniela Penno, worked with SapienNitro and The Event Suite on the campaign.

Pursuit Communications new client wins Pursuit Communications have won two new accounts and been re‐appointed to a third: National “De‐Friend” Week (www.defriend.net.au), the Central Coast’s Empire Bay Tavern (www.empirebaytavern.com.au) and their reappointment as the public relations agency for maternity active‐wear company fitformum‐active‐wear (www.fitformumactivewear.com.au). Social Media Commentator and National “De‐Friend” Week Spokesperson, Dave Abrahams said “Pursuit has the expertise we require for the launch of “De‐Friend” Week and comes highly recommended from other business partners.”

Montevideo Society campaign by Jackson Wells finalist in Asia Gold Standard PR Awards The Rabaul and Montevideo Maru Society has been short‐listed in the NGO Engagement category at the 2011 Public Affairs Asia Gold Standards Awards in Singapore. The Society is a long‐standing pro bono client of Jackson Wells Pty Ltd, which nominated it for the award “Keith and the Society’s efforts secured formal recognition by the Federal Parliament of Australia’s worst maritime disaster, which will be commemorated in the construction of a memorial to be constructed in the grounds of the Australian War Memorial in Canberra,” said Jackson Wells CEO, Benjamin Haslem. The Society was formally established in 2010 by relatives of the 1,500 military personnel and civilians who died as a result of the Japanese invasion of the New Guinea Islands in 1942 – including 1,053 men who perished in the torpedoing by an American submarine of the prison ship Montevideo Maru.

Motion Picture viral for GetUp! reaches 3.5m hits on YouTube Motion Picture Company's Piece for GetUp! http://www.youtube.com/watch?v=_TBd‐UCwVAY

Pulse gets new logo Matt Buchanan became the new MD at Pulse Communications earlier this year. Buchanan commissioned a new logo for Pulse, unveiled this month; top, right. Was Buchanan’s design choice a hat‐tip to his predecessor, Samantha Allen, who left Pulse in Australia to become Global MD for Consumer Marketing for Ogilvy in New York, the home of Broadway, and famous for iconic musicals such as 42nd Street (image, lower right)? Maybe the 42nd Street theme for the Pulse brand is apt. Music buffs may recall one of the most recognized songs in 42nd Street is “We’re in the money”… and according to Pulse, 2011 has been their “most successful year to date with some of the biggest consumer PR account wins in the industry including Activision, Mattel, Malaysia Kitchen and Milo.”

Intern article: in this article, Melanie Wellington describes her intern experience at Communicate et al

Working on a real campaigns the key to great intern experience By Melanie Wellington Working for communikate et al for almost two years as media monitor, it was time to learn more about the PR world, as I headed into my final stage of the Bachelor of Public Relations degree. This involved me embarking

on a three month internship at communikate et al, learning and absorbing more about the exciting and always changing world of marketing communications. With only a month to go, I can say it has been the most enjoyable part of the degree. Working in a consultancy provides such diversity, as you manage different clients and their needs, always with the notion of unpredictability as you never know how the day will unfold; there is never a moment to get bored or complacent. I’ve learnt that flexibility and the ability to multi‐ task are key skills to have when working in a public relations consultancy and they’re things the team has down pat. The most interesting aspect of my intern experience at communikate et al was working as part of the Credit Union Christmas Pageant team, helping write media releases, contacting journalists, attending media calls, client meetings and photo shoots – all of which reinforces my skill set, as well as starting at 9am instead of my usual 7am start! My pointers for other university graduates is be a sponge, absorb everything from those around you, ask plenty of questions and don’t be afraid of making mistakes or seeking opportunities. Without a doubt, this internship has provided me with an understanding of my strengths and weaknesses and skills to head into the real world. In a nutshell, my intern experience has been brilliant one. I can’t speak more highly of the team at communikate et al ‐ they are unique, friendly and inspiring. They are committed to achieving the best result for their clients, which can be shown through the remarkable results they achieve daily. The team has provided me with great hands on experience, with the opportunity to contribute where I can and achieve my goals and grow dramatically over the past three months.

Job of the Month

PR – Senior Account Director / Group Director (Corporate & Finance), Sydney – Salary Circa $150k • • •

World class client list Supportive culture - outstanding mentors & peers Strong potential for advancement

Our client, a very highly regarded and high performing strategic consultancy, is looking to appoint an Senior Account Director / Group Director to its outstanding team. The consultancy has a very strong international reputation for excellence, and accordingly supports some of the most interesting and challenging communications programs in the country. To be successful you should have proven consulting experience, sound strategic thinking, demonstrable business acumen, underwritten by significant experience and expertise in financial communications and within the financial services sector. You have natural leadership qualities, relationship skills and the ability to communicate with gravitas at all levels. You posses a sharp strategic mindset and clearly demonstrable track record of first class results for major organisations. Ideally you will have no less than 4 years consulting experience and a minimum of 8 years total communications experience. If successful, you will also benefit from a desirable, collaborative and supporting working environment and genuine and clearly defined opportunity for advancement, within a strong culture of professional development and support. Equally you will benefit from an impressive benefits and rewards package For further information on the above position please contact: Edith Crnkovich or Jeremy Wrench Capstone Careers on (02) 8249 4636 or jobs@capstone-careers.com.

Capstone Careers provides specialist permanent recruitment services to the Public Relations, Corporate Affairs and Marketing Communications industry. Capstone is led by Jeremy Wrench, MPRIA, and guided by his 16 years of experience in international PR consulting and senior management

SYDNEY ROLES: PR: Senior Account Manager (Consumer/Brand) – SYDNEY ‐ $80k+ This influential and admired consultancy is requires a new senior team member to lead some of its most interesting clients and most challenging and diverse campaigns. You will bring insights and solid experience of consumer & lifestyle trends, underwritten by natural and interest in, and proven ability to leverage, social media. A natural leader you thrive on delivering strategic direction and enjoy the challenge of business development. You should have at least 5+ years experience within a PR agency environment and be driven by working with exciting, compelling and very high profile brands. PR: Group Director (Technology & Telecoms) – SYDNEY ‐ $130k+. You’re determined to find a no nonsense consultancy that can balance highly professional approach, first class systems and processes and the ultimate delivery of industry leading results, with a genuine down to earth approach and maintain a happy and content culture of support, and actually live up to the claim of delivering work life balance. This impressive and rapidly growing independent agency requires a new senior team member to take a leadership role within its well very highly respected Technology practice division. You will bring insights and considerable experience in technology and or telecoms, underwritten by natural leadership and relationship management skills. 7‐10 years+ experience. PR: Practice Head (Finance & Corporate) – SYDNEY – circa $180k ++ additional benefits This is an exceptionally rare opportunity to become a co‐leader in what may well be Sydney’s most successful strategic consultancy. This business has an outstanding reputation for providing first class counsel and delivering the highest quality of results, and is supported by a truly impressive team of highly talented yet very down to earth practitioners. The client base is impressive and very stable, with organic and new business pipelines equally strong. 10+ years relevant experience required. MELBOURNE ROLES PR: Account Manager (Consumer) – Melbourne ‐ $50k‐$65k+ A truly exciting role with one of Melbourne’s most creative and engaging PR consultancies with a growing a highly regarded consumer/lifestyle client portfolio. This is a tremendous opportunity to join an exciting, well regarded, highly supportive and tight‐knit Melbourne consultancy. 3+ years in consultancy required. PR: Account Manager (B2B) ‐ MELBOURNE $50‐60k Recent new client wins and very strong organic growth require this rapidly growing independent consultancy to welcome an Account manager to its close knit, very friendly team. 3+ years experience, corporate/b2b background and strategic mindset required. You have strong relationship skills are a proficient writer and are highly organised. PR: Account Director / Senior Account Manager (Consumer) – MELBOURNE – $80k/90k+ This very well established independent consultancy is rapidly growing its presence and brand in the Melbourne market on the back of some outstanding results and significant growth of an impressive portfolio of VERY high profile clients. The consultancy requires a gun AD to further support its highly regarded consumer practice offer. You will bring insights and proven experience working with leading brands, where particular expertise or experience in the general lifestyle and/or retail markets would be beneficial. You should have natural creative flair and proven ability to lead and execute highly successful campaigns on behalf of your clients. 5+ years experience, ideally within a PR consultancy environment. PR: Senior Counsel (Corporate / Issues Management)– MELBOURNE –$negotiable + significant benefits package This very highly regarded, highly awarded and exceptionally well run Melbourne consultancy is looking to appoint a senior practitioner further strengthen its offer in the corporate comms/issues management space. You will have a proven track record of proving senior counsel and insights at the highest level and sound ability to strategically navigate difficult and challenging issues, crisis and or change management programs. You thrive on challenging and complex subject matter and have diverse industry knowledge and experience. You should have 10+ years communications experience with the majority of that time being within professional communications consultancy. Enquiries and applications should be directed to Jeremy Wrench or Edith Crnkovich: E: jobs@capstone‐careers.com / edith@capstone‐careers.com Call Sydney: 02 8249 4636 / Melbourne: 03 9827 7277 To learn more about these roles or about Capstone Careers go to: W: www.capstone‐careers.com

MANAGING DIRECTOR - Singapore-based  Multi-national agency requires new Market Leader for Singapore office  Rare chance to work in profile regional role at one of the world’s best known and  respected agencies – a leading global communications, counseling & PR firm  Demonstrate skills as both a senior counselor and practitioner  Must have led local/regional/global client relationships at senior level  Must have a proven track record of managing and profitably operating an office  You will have approx 12-16 years within the PR and comms arena

$ NEG

MANAGING DIRECTOR – Sydney-based  Global agency seeks new Market Leader  One of Australia’s strongest brands  Opportunity to work with regional dynamos  Full service agency with solid client base  Must have a proven track record of managing and profitably operating an office  You will have approx 12-16 years within the PR and comms arena

$NEG

SPONSORSHIP MANAGER – Sydney (Sport/automotive) $120K incl.  Join one of Sydney’s leading integrated agencies in a Sponsorship Management role  Work across some of the agencies large clients, driving sponsorship strategy  Identify new opportunities, coach and mentor a small team  Must have six years sponsorship experience  A creative integrated thinker, who has strong negotiation skills GROUP ACCOUNT DIRECTOR – Consumer lifestyle  Leading independent agency with appealing client base  Dynamic and creative environment  One of Sydney’s fastest growing agencies  Enjoy working with fun people on brilliant brands PRACTICE LEADER – Consumer/Brand

$140K incl.

$150K inc/neg

 Amazing opportunity to lead top performing brand’s team  Multi-national agency with extensive global reach  Working with leading practitioners on amazing clients SENIOR ACCOUNT DIRECTOR – Melbourne (Consumer, brand, retail) $120K incl.  Join this outstanding independent agency at a time of growth and progression  Manage a team of seven and be responsible for one of the agency’s largest clients  Work directly with the agency head to champion new opportunities ACCOUNT DIRECTOR – Sydney (Consumer health/lifestyle) $100K incl.  Top consumer independent agency looking for a fantastic AD who can oversee a great team  Working across a burgeoning portfolio of travel and consumer health clients  Must have solid agency experience, and a real passion for consumer clients  Must enjoy being hands on and thrive on high energy accounts  An established enthusiastic Account Director, with outstanding creative talent ACCOUNT MANAGER – Sydney (Big consumer brands) $60K incl.  Join one of Australia’s leading marketing communications agencies in a career defining role  Work in a nurturing team environment  Be mentored by some of the industry’s great talent  Must have an integrated skill set, and experience working on big brands  Outstanding communication skills and a real confidence in their ability to speak to media

Wishing everyone a wonderful holiday, a well-earned break and lots of mistletoe kisses! Love Ike and Claire xx

Contact Ike Levick on 0405 218 626 or email ilevick@saltshein.com.au

2iC, Consumer / Lifestyle  An exciting new position  Use your drive to help build this award-winning consumer PR agency  Manage and direct clients and a team of four  Deliver the highest quality strategic and creative work  This role is ideally suited to an upcoming industry leader Senior or Group Account Director, B2B Tech / Corporate  Join a well-established, large, successful independent PR agency  Intelligent, insightful, strategic and creative culture  Manage and mentor individuals and teams  Provide strategic client insights and a fresh perspective  Work on some of Australia’s largest campaigns

Contact Claire Radcliffe on 0415 835 266 or email cradcliffe@saltshein.com.au

“I was impressed with the help I received from Salt & Shein. I felt positive that my best interests were at heart … I had someone friendly to advise me through the daunting process of job hunting … and secured an ideal job through them …” “Their service is honest, fast, and on-brief every time ... They know our company culture well and take the time to fully understand our requirements … Plus, they’re just straight up nice people to work with.”

Group Account Director/GM, Consumer PR agency  Challenge the consumer PR category with your creative ideas  Manage a team of 12  Challenge junior team members to be their best  Build long-lasting client relationships  Work in a great location and in a lovely office space Account Director, Consumer PR Agency  Opportunity to work on just one brand, excellent step to in-house  Work on high profile, big budget campaigns  Learn from exceptional Directors Account Manager, Consumer  Award winning agency, lovely vibe  Work in the food/FMCG space – you must be a foodie!  You would currently be an AM, confident in managing clients  Great team, fantastic AE in support Account Manager, Tech/Consumer Tech, Contract (potential to extend)  Must be strong on strategy and creativity – it’s all about the ideas!  Great opportunity to work on broader APAC client  Top tier agency, working with some of the best in the industry  If you’re feeling unchallenged and want to step up, get in touch Senior Account Manager & Account Manager, Ethical Healthcare  Cultural fit and passion for Ethical Healthcare are the key criteria  Supportive team environment  Specialist agency with a strong portfolio  You might be a strong SAE or AM, looking for that step up

Level 46, 1 Farrer Place, Governor Phillip Tower Sydney NSW 2000 www.saltshein.com.au

Wishing everyone a wonderful holiday and well-earned break!

PR Account Manager / Business Development Manager A chance to challenge yourself Due to their continued growth, an exciting opportunity now exists for an energetic and passionate Account Manager/ Business Development Manager to join this boutique publicity agency. If you are looking for the chance to challenge yourself and work within a business that is pushing the boundaries and doesn’t fit in the box…this role is for you. This role is perfect for someone with an entrepreneur attitude seeking an element of independence and the ability to dictate how much you earn. Your responsibility will be to use your proven experience in business development to build your area. Reporting to the owner, you will need to initiate and participate in growth/strategic business development plans in your chosen area of passion (ie. lifestyle, luxury, fashion, gadgets etc). You will decide on what brands you are passionate about and want to work with. To be successful in this role you will possess: • Proven ability to manage major contracts and put together tenders for new business • Excellent interpersonal and negotiation skills • Sales/Business Development experience within the FMCG and/or media industry • Extensive industry contacts (in your chosen area of passion) • Able to work autonomously and within a team • Understanding of media is advantageous You will be a compassionate and empathetic person with excellent interpersonal and relationship skills. You will not be afraid of hard work and thrive in a fast paced environment. If you are seeking something new and exciting for the New Year apply now. Applications close 18 January 2012. Email applications to: sarah@dawntilduskpr.com

Late news:

Odessa PR launches the Pentax Q Melbourne based PR agency, Odessa PR, has won the Pentax Australia account. Odessa’s initial brief includes a campaign to launch the Pentax Q, which is “the world’s smallest and lightest interchangeable lens camera” according to Pentax. Pentax Australia is part of the C.R Kennedy Group, an importer and distributor of photographic, medical, CCTV and survey equipment since 1934. Julie Billings‐Nguyen is Founder and MD at Odessa PR (photo, right)

Unicus expands; opens Perth office Melbourne‐based boutique investor and media relations, corporate and transaction communications firm, Unicus, recently expanded its operations opening an office in Perth. The expansion into Perth is part of the firm’s strategy to support emerging companies across Australasia. Unicus Managing Director, David Loch, noted: “Our Melbourne and Perth office presence further extends our unique service offering in the marketplace and further underpins our long term commitment to both private and public companies across Australasia. Prior to the recent formation of Unicus, the firm’s collective experience included the provision of strategic communications advice and counsel to over 50 ASX and overseas listed companies from high growth start‐ups to the largest companies in the world. For more information: http://www.unicusgroup.com.au

Have you got news for The PR Report? Contact glen@theprreport.com Tel: + 612 9476 3333 • Account wins, new staff, new campaigns (agency and in‐house campaign news welcome) • Perspectives on PR • Copy deadline 10th of each month • Over 6800 PR people read The PR Report • Subscriber list: http://www.theprreport.com.au/who‐reads‐the‐pr‐report

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