Homeselling Proposal
INTRODUCING BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA REALTY, A FRESH AND INNOVATIVE NEW BRAND. WHILE OUR NAME IS NEW, WE’VE BEEN DOING BUSINESS AS PRUDENTIAL CALIFORNIA REALTY FOR MORE THAN THREE DECADES. TOGETHER, WE ARE BUILDING A SHARED FOUNDATION OF TRUST, INTEGRITY, STABILITY, AND LONGEVITY. WE ARE KNOWN FOR CONDUCTING OUR BUSINESS WITH THE HIGHEST STANDARD OF PERSONAL AND PROFESSIONAL ETHICS. WE STAND APART FROM THE COMPETITION BECAUSE WE WORK TOGETHER AS A TEAM, WITH EXTRAORDINARY SERVICE BEING OUR MISSION.
“When people are making the decision the magnitude of buying a house, it is the biggest decision a great many families will ever make. They want to know who they’re working with and we think the that the Berkshire Hathaway name will be reassuring to many…” -Warren Buffett, Chairman & CEO Berkshire Hathaway, Inc.
• #1 company in Barron’s annual ranking of the World’s Most Respected Companies • #8 company in Fortune Magazine’s ranking of the World’s Most Admired Companies • #1 HarrisPoll/Equitrends Real Estate Agency Brand of the Year within 6 months of the Berkshire Hathaway HomeServices launch Warren Buffett, Chairman & CEO of Berkshire Hathaway was named one of the World’s Most Influential People by Time Magazine.
BERKSHIRE HATHAWAY COMPANY OVERVIEW
LOCAL PRESENCE Berkshire Hathaway HomeServices California Realty is a locally owned, full-service real estate company serving the Southern California real estate market. Our reputation as one of Ventura County’s premier real estate agencies has been built on over three decades of commitment to providing a level of personalized service that exceeds expectations. What distinguishes Berkshire Hathaway HomeServices California Realty from other competing brokerages is our dynamic team of more than 250 sales professionals and support staff, who personify our company’s commitment to meet and exceed client’s expectations. We maintain the highest principles of professionalism, client service, and integrity. Our market knowledge, affiliation, commitment to service and extensive nationwide network provide you with advantages that no local firm or international competitor can match. Today, we help thousands of prospective home buyers and sellers find robust real estate information in a fast-growing number of markets through the use of the most cutting edge technology available in real estate today.
• 5 convenient office locations • $700 Million sales volume in 2013 • 1200 Total Transactions in 2013 • Over three decades of trust with real estate!
COMMUNITY INVOLVEMENT
The Assistance League of the Conejo Valley Navy Sea Cadets Camarillo High School Booster Club Joni & Friends Organization Beyond Sunday Casa Pacifica Camarillo Soroptimists Canine Adoption & Rescue league Agoura Lacrosse Mesa Education Foundation Rescue Mission of Ventura County Alzheimer’s Association Fillmore Band Boosters Riley’s Rescue Salvation Army California Coastal Horse Rescue Make a Wish Foundation Humane Society Westlake Hills Elementary Colina Middle School Shelter Hope Childrens Hospital of Los Angeles Hoops for Hearts American Cancer Society Relay for Life
The Greater Contribution Boys & Girls Club Habitat for Humanity Artifac Tree Canine Adoption Rescue League Toys for Tots Wounded Warriors The Red Cross Agoura High School Football and Lacrosse Friends of the Oak Park Library Lupin Hill Elementary School Sycamore Canyon School United Way St. Baldricks LIFE Animal Rescue Stockings for Soldiers Agoura Baseball Foundation White Oak Elementary PFC Casa de Vida Manna - Conejo Valley Food Bank Ventura County Food Share Simi Valley Elks Lodge Thousand Oaks Elks Lodge Haven Hill Women’s Shelter
Meadow Lark Service League Susan G. Komen Foundation Oaks Christian High School NPHS Athletics
The sales professionals at Berkshire Hathaway HomeServices California Realty are dedicated to their community and surrounding areas, and continuously donate their time and resources. Our agents take pride in their participation in many philanthropic activities, charity and non-profit organizations, and community outreach programs.
“When one of the world’s most admired companies entrusts you with its brand, it’s paying you the ultimate compliment. When the Berkshire Hathaway name appears on a For Sale sign, it’s a sign that buyers and sellers want to see.” Bob Majorino
Dear Neighbor, I’d like to personally thank you for considering Berkshire Hathaway HomeServices California Realty to professionally market your home. We consider ourselves to be your neighborhood advisors, committed to serving all your real estate needs. As a southern California native and a 35-year plus real estate veteran, I take personal pride in the reputation of my company. Local residents have come to know my associates and me not just as real estate professionals, but as friendly, good neighbors. Our clients tend to become our friends, while our friends become our clients. This is not a by-product of marketing or even because we’re part of a famous brand; rather, it’s something that happens when you have high quality people being of service to high quality people - like you. We feel that we stand apart from the competition because we work together as a team, with extraordinary service being our mission. I invite you to drop by and say hello. If you have any questions, concerns, or suggestions, I’d love to hear them. Because when you Move Up With Us, customer satisfaction is more than a catch phrase, it’s what we’re here for. You have my word on that.
Yours truly,
Bob Majorino Owner & Neighbor BHHS California Realty (805) 446-8511 Direct line
Attracting buyers requires a multi-channel approach to marketing your home. It requires a skillful combination of marketing techniques to draw maximum attention to your home. Each property is different, which is why all BHHS California Realty agents take a custom approach to bring qualified buyers to your door. No other brand has a stronger commitment to exposure. Only Berkshire Hathaway HomeServices delivers a collaboration system that combines professional, personal service and powerful world-class online tools.
MARKETING STRATEGY
Online Presence – Digital Technology Initiative 90% of home buyers find their home online, that’s why Berkshire Hathaway HomeServices has a proven online lead generation and conversion system, ensuring that everyone who asks about your home online gets fast and responsive attention. The truth is, only a smart integrated Internet strategy can create real demand for your property. There’s no other company that can deliver that strategy as powerfully as we can. Our BHHS exclusive Online Advantage System seamlessly transitions national prospects into local customers. Seller Advantage® was created to help distinguish your listing from competing properties and maximize exposure to qualified buyers. • Listing Presentation Report - highlights the number of registered buyers who are looking for properties in your area and who have requested to be notified the minute a property like yours goes on the market. • Seller Activity Report - gives you detailed information about online buyer activity for your home and neighborhood in addition to information on new listings in your area, price, and status changes.
FEATURING YOUR HOME FIRST
By distributing your listing to a diverse array of premier consumer and real estate websites, we are maximizing every opportunity to bring qualified buyers to your door. All our company listings appear on a range of high traffic websites. Since the majority of home seekers begin their search on the web, it’s important to know your home will be seen in all the right places. Berkshire Hathaway HomeServices will enhance your listing, making your home rank higher in search results on over 100 of the top consumer-facing websites. In addition to exposure on www.bhhscalhomes.com, your home can be found on:
SWEEPING ONLINE EXPOSURE
Berkshire Hathaway HomeServices partners with leading multimedia resources to give your home a compelling visual showcase. In addition to prime placement on top real estate websites, your marketing campaign will feature some of the latest technology advancements including a top-notch mobile marketing strategy, custom property virtual tours, video marketing and email campaigns.
AGGRESSIVE MULTIMEDIA EXPOSURE
What is the MLS and how does it work? The Multiple Listing Price (MLS) is a constantly evolving database of properties on the market in any given area, and the full data access is only available to licensed real estate professionals. In most cases, the MLS is the first place a buyer’s agent will go to search for a home for their client. Berkshire Hathaway HomeServices California Realty is a member of all local MLS systems and your listing should be visible within 2 business days. Broker Caravan It is very important to expose your home to the brokerage community through broker caravans, open houses, mailings, phone contact and a competitive commission split. Broker Caravans allow real estate professionals to preview your home, and can often provide excellent feedback on the condition, price range and marketability of your home. The Power of our Network The buyer of your home could be anywhere in the world. The Berkshire Hathaway HomeServices network of agents and offices is growing rapidly, with over 31,000 real estate agents and 829 offices across North America.
AGENT CONNECTIONS
Signage is a powerful marketing tool. The world class Berkshire Hathaway HomeServices brand name displayed on a distinctive Cabernet colored For Sale sign in front of your home sets it apart from the competition. Because when the world’s most respected brand puts its name on a real estate sign, it’s a good sign for the neighborhood and a great sign for you.
DISTINCTIVE YARD SIGN
Berkshire Hathaway HomeServices California Realty is one of the largest local real estate advertisers. Our company is consistently seen where it counts – making it more likely that buyers will begin their home search with us. A properly designed and executed print marketing strategy is essential to securing the best possible value for your home.
HIGH PROFILE PRINT EXPOSURE
3456 Anyplace Drive Thousand Oaks, California Offered at $1,750,000 Immaculate, Warm and Inviting Stone Canyon home on a pool size lot with 4 bedrooms, 3 baths and optional downstairs den/5th bedroom that is currently used as a formal dining room. The home has an open and light feel with soaring ceilings in the living room, spacious family room that opens to the eat-in-kitchen with plenty of storage, center-island, double ovens and nearby laundry room. The master suite offers a balcony with beautiful mountain views, large master bath with soaking tub, walk-in closet with custom builtins. Spacious secondary bedrooms with ceiling fans and custom window treatments. One bedroom with built-ins is being used as an office. There is an exercise room that is easily converted back to a full 3 car tandem garage.
• 4 Bedrooms • 3 Baths • Optional Downstairs Bed/Den • Approximately 3,020 Sq. Ft. (Per Assessor) • Approximate Lot Size 9,632 Sq. Ft. (Per Assessor)
The property offers beautifully manicured yard with mature trees, shrubs and flowers. Additional features/upgrades include security system, decorator paint, window treatments and ceiling fans. Nearby award winning schools, hiking trails & shopping.
• Balcony with Beautiful Mountain Views • Home Security System • Award Winning Schools, Hiking Trails & Shopping
John Jones Realtor ® Cell 123.456.7890 jjones@company.com LIC# 12345678
©2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
3456 Anyplace Drive, Thousand Oaks, California
3456 Anyplace Drive Thousand Oaks, California
www.3456AnyplaceDrive.com
Just Sold
by Agent Name
$1,750,000
• Optional Downstairs Bed/Den • Approximately 3,020 Sq. Ft. (Per Assessor) • Approximate Lot Size 9,632 Sq. Ft. (Per Assessor) • Balcony with Beautiful Mountain Views • Home Security System • Award Winning Schools, Hiking Trails & Shopping
3456 Anyplace Drive, Thousand Oaks, California
Offered at $1,750,000
John Jones Realtor ® Cell 123.456.7890 jjones@company.com LIC# 12345678
©2014 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.
DIO
• 3 Baths
Immaculate, Warm and Inviting Stone Canyon home on a pool size lot with 4 bedrooms, 3 baths and optional downstairs den/5th bedroom that is currently used as a formal dining room. The home has an open and light feel with soaring ceilings in the living room, spacious family room that opens to the eat-in-kitchen with plenty of storage, center-island, double ovens and nearby laundry room. The master suite offers a balcony with beautiful mountain views, large master bath with soaking tub, walk-in closet with custom built-ins. Spacious secondary bedrooms with ceiling fans and custom window treatments. One bedroom with built-ins is being used as an office. There is an exercise room that is easily converted back to a full 3 car tandem garage.
STU
Just Sold • 4 Bedrooms
N
IG S E D
3456 Anyplace Drive, Thousand Oaks, California
marketing.media.print
Immaculate, Warm and Inviting Stone Canyon home on a pool size lot with 4 bedrooms, 3 baths and optional downstairs den/5th bedroom that is currently used as a formal dining room. The home has an open and light feel with soaring ceilings in the living room, spacious family room that opens to the eat-in-kitchen with plenty of storage, center-island, double ovens and nearby laundry room. The master suite offers a balcony with beautiful mountain views, large master bath with soaking tub, walk-in closet with custom built-ins. Spacious secondary bedrooms with ceiling fans and custom window treatments.
Berkshire Hathaway HomeServices California Realty has invested in an exclusive full service, in-house Media and Print Center. Our full-time staff of graphic design and marketing communications professionals assist in creating a highly customized campaign to best showcase your home.
TARGETED ADVERTISING
Attracting the right audience through a robust national advertising campaign is an important part of our company’s marketing strategy. The marketing campaign for Berkshire Hathaway HomeServices leverages both traditional and digital media focusing considerable resources on creating lasting impressions for consumers across America.
NATIONAL ADVERTISING CAMPAIGN
The market for Southern California homes is global. Your ideal buyer could be anywhere in the world. - Home sales to international buyers totaled over 82.5 billion dollars, with international sales making up over 9% of the total residential market.
- California is the second most popular destination for international home buyers.
Berkshire Hathaway HomeServices California Realty has a powerful advantage. Our EXCLUSIVE relationship with Proxio, a leading international MLS makes it easy to showcase your property to an array of key international real estate websites, instantly translating your listing into many languages, currencies, and measurements. In addition, your home will be showcased on worldproperties.com, the leading destination for international home seekers across the globe, searchable in 20 languages in over 149 countries.
LIST LOCALLY, MARKET GLOBALLY
A sophisticated real estate marketing campaign and the knowledge and expertise of your agent can greatly increase the price a buyer is willing to pay for your home. Berkshire Hathaway HomeServices agents consistently out-rank the competition by generating the highest average sales price both locally and nationwide. Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.
PROVEN PRICING STRATEGY
The value of the home is determined only by what a buyer is willing to pay in a given market. The existing pool of prospective buyers determines a property’s value based on: • Basics such as lot size, square footage, and home condition • Desirability factors including location, special amenities and property attributes • The availability and pricing of competing properties • Economic conditions that affect real estate transactions Factors that may have little or no influence on the market value of a home: • The price the seller originally paid • The amount spent on upgrades and improvements to the home • What is currently owed on your mortgage or home equity loan
UNDERSTANDING MARKET VALUE
It’s no secret that people prefer one-stop shopping, but it’s uncommon for the term to apply to mortgage, escrow, warranty and relocation. So, we seized the opportunity to do business a little differently than most other firms. Whether it’s our in-house lender or relocation company or our vast array of preferred partners, we offer a complete level of service to satisfy our clients throughout the entire home selling and purchasing process.
FULL SERVICE DIFFERENCE
Selling a house typically includes many of the following elements. Initial Consultation
• Determine your needs and priorities • Establish a strategy for communication, pricing and marketing • Complete all required documentation to begin homeselling process
The Escrow
• Choose an escrow company based on special requirements of transaction, if necessary • Tend to all contractual details to ensure timeliness and accuracy • Conduct inspections, title search and remove any contingencies • Follow-up on loan origination, appraisal, loan funding, and payment to the seller • Conduct buyer’s final walk-through on the property
Design and Implement Marketing
• Initiate a high-visibility marketing program for your home • Install a Yard Sign and have your home listed online for brokers and the public • Complete home enhancement recommendations • Show your property to brokers and prospective qualified buyers • Monitor results and communicate with you on a regular basis • Modify marketing plan and pricing strategy as necessary
Closing Process
• Review details of the transaction for consistency with sales contract • Verify loan approval and balance of funds from buyer • Recording of title and deed • Communicate successful closing and confirmation of recording of deed to all parties • Seller relocates and buyer takes possession of property
Review Offer and Reach an Agreement with Buyer
• Counsel you about various purchase options available, anticipating what the buyer may offer, formulating appropriate strategy. • Buyer’s real estate professional presents an offer • Discuss and clarify proposed terms and conditions • Negotiate best possible price with least number of concessions from you
THE HOMESELLING PROCESS
A considerable percentage of residential real estate transactions involve relocation. Berkshire Hathaway HomeServices California Realty gives you a definite advantage over our competitors. We have a department devoted exclusively to helping companies and the families they move make their relocation experience a positive one. For the home seller, this means our vast network of relocation contacts brings more qualified, motivated buyers to your door because we have preferential access to buyers moving here from throughout North America. We work and cooperate with all Relocation Companies.
RELOCATION POWERHOUSE
Our partnership with California Premier Lending saves you time and energy by enabling us to effectively determine serious qualified buyers for your property. California Premier Lending facilitates our ability to keep your transaction moving ahead while delivering many advantages.
California Premier Lending offers: · Personalized face-to face service · Prompt communication · Experienced full-time loan officers with over 20 years in mortgage financing · Direct Lender services – competitive rates, streamlined service · Dedication to meeting your home financing needs · High commitment to customer service · Competitive rates and fees · Responsive and professional service · Highest customer satisfaction rating in the country!
Kelly McKinney
Martin Litwin
2860 E Thousand Oaks Blvd Thousand Oaks, CA 91362
3601 West 5th Street Oxnard, CA 93030
Office: 805.446.8700 Fax: 805.446.8719 kelly@kellymckinney.com NMLS ID 473169
Office: 805.984.1400 Fax: 866.972.7093 Martin.Litwin@calpremlend.com NMLSR ID 698626
BRINGING QUALIFIED BUYERS TO YOUR DOOR
No one has a more important role in the homeselling process than you. Here are some ways your participation can contribute to a successful sale:
Maintain the property in ready-to-show condition.
Ensure that the house is easily accessible to real estate professionals (lockbox & key).
Always let me know how you can be reached in case an offer is received.
If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted.
Remove or lock up valuables, jewelry, cash and prescription medications.
If possible, do not be present when the property is being shown.
Securely pen up pets, or take them with you.
Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or urgency to sell.
Collect the business cards of real estate professionals who preview or show your home, and pass them on to me.
Let me know of any change in the property’s condition that would need to be disclosed to potential buyers.
Be available to review with me the list price and condition of your property if it has not sold within a reasonable period of time.
Contact me any time with questions or concerns.
YOU ARE THE KEY PLAYER ON THE HOMESELLING TEAM
Westlake / North Ranch 1155 Lindero Canyon Road Westlake Village, CA, 91362 Phone: 818.879.2900 Fax: 818.879.2913
Moorpark 587 W. Los Angeles Avenue Moorpark, CA, 93021 Phone: 805.267.2700 Fax: 805.267.2707
Camarillo 350 N. Lantana G-1 Camarillo, CA, 93010 Phone: 805.987.3734 Fax: 805.987.3069
Oxnard / Channel Islands 3601 West 5th Street Oxnard, CA, 93030 Phone: 805.984.8660 Fax: 805.984.8699
Thousand Oaks / Regional Center 2860 Thousand Oaks Blvd. Thousand Oaks, CA, 91362 Phone: 805.496.0555 Toll Free: 888.352.1652 Fax: 805.496.0099
Visit us online any time at: www.bhhscalhomes.com
WWW.BHHSCALHOMES.COM