MAY 18, 2018
GILROY DISPATCH GILROY CHAMBER BUSINESS FOCUS
Retail Isn’t Dead – It’s Changing I
Mayor Velasco, Councilman Harney, Councilman Tovar, Chamber members and other community members attended Big 5 Sporting February 7, 2018 – Page 7 Good’s ribbon cutting celebrating their new location at 827 First Street.
AMBER BUSINESS FOCUS
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Chamber of Commerce - Woman of the Year
CALENDAR OF EVENTS MONDAY, MAY 28 BEGINNING AT 10:00 A.M. Memorial Day Parade which runs along 10th Street from Monterey Street to Christmas Hill Park. MEMORIAL DAY Chamber office closed. FRIDAY, JUNE 8 Gilroy Rodeo Poster Contest deadline. Poster contest applications available at the Chamber office. For more information contact Lisa Faria at 408-710-6085.
Photo courtesy Chamber of Commerce Lupe Lopez, the 2018 Woman of the Year, poses with family and friends after FRIDAY, JUNE 8 AT 7:30 A.M. the Spice of Life Awards Dinner.
Government Relations Committee (GRC) Meeting – County Supervisor Mike Wasserman will be the featured speaker at the meeting. GRC meeting is at the Gilroy Chamber office, 7471 Monterey Street. By Ezra David Romero “On average, a prescribed burn costs
Time to Fight Fires with Fire
T
he Little Hoover Commission, a watchdog group tasked with questioning the efficiency of state programs, recommends in its new study, Fire on Chamber the Mountain: RethinkThe Gilroy of Commerce ing Forest Management in the Sierra appreciates the support of our Nevada, immediate actiondollars when are it members. Investment comes to reducing theprograms risk of damage dedicated to vital such as fromeconomic fires. development, scholarships, Pedro Nava, the chairleadership of the bipartibusiness marketing, san commission, starting programs andrecommends more. We applaud witheach prescribed burns to thin outGilroy areas a of you for helping make of overgrown forest. better place to live and work. Nava says this practice should start YEARS &immediately OVER on a30 large-scale and that Alpine Landscapes at least a million acres of forest need C & N Tractor treatment.
MEMBERS
Engraving Company Golden 1 Credit Union International Paper – Gilroy Fortino Real Estate Team, Teri Longhouse Restaurant
$200 an acre,” Nava said. “A wildfire with all of the costs associated with it LinenanSupply isMission about $800 acre. So, pay me now orPrinting pay meSpot later.” St. Familylays Center TheJoseph’s study further out nine recommendations for decreasing the 20 YEARS & OVER probability of large-scale fires. The recGavilan College ommendations include controlled burns Law Offices of Andrea Fortino and expanded funding for disposing Santa Clara Valley Water District the 129 million dead pine trees in the Visual Edge Optometric Group Sierra Nevada. 10 & OVER TheYEARS commission recognizes this will Architectural Facades Unlimited take a collaborative effort and require significant investment. The study was Betabel RV Park sent to the Black Beargovernor. Diner Ezra David Romero is the environment Ernie’s Plumbing & Repair Service reporter for Capitol Public Radio. Farmers Insurance, Maria Cid Agency Fitness for Adults in Transition-Energize Fix Auto Gilroy Gilroy Shop Moya MoyaFlower Art – Ignacio
Chamber Member Renewals Fortino 175 E. Main Ave. Ste. 130 Morgan Hill (408) 710-3900 Real Estate, Commercial or Residential Icicles 7210 Camino Arroyo Ste. #105 Gilroy (408) 550-4413 Ice Cream Shoppe Intero Real Estate, Alma Sandoval 790 1st Street Gilroy (408) 734-6753 Real Estate, Commercial or Residential Lapels Dry Cleaning 775 1st St. Gilroy (408) 847-2121 Cleaners/Laundries Messner Reeves, LLP – Matt Wendt 160 W. Santa Clara St., Ste. 1000 San Jose (408) 792-5908 Attorneys/Legal Services
magine pushing your shopping cart through the grocery store and getting push-notifications on your phone that say “I see you are buying basmati rice, here’s a recipe you may like”. Examples like this and other ways technology will impact brick and mortar stores were discussed at a recent International Council of Shopping Centers (ICSC) conference. The overall message was: physical retail isn’t dead – but boring retail is. Technology has pushed all industries to evolve, and retail is no different. This transformation is a new phase full of opportunity for smart retailers.
Retail is evolving into DESTINATION (place, experience, entertainment, and food) and DISTRIBUTION (last mile delivery, omni-channeling, and fulfillment). Over the past few years, we’ve seen a lot of examples of this. E-commerce sites like Amazon buying into brick and mortar (Whole Foods) and stores that were previously only brick and mortar creating new omni-channel outlets to market their products. Much of the change we see is driven by a change in demographics, with millennials having a larger share of buying power and different preferences.
This age group prefers to shop on-line, but will shop brick and mortar stores that offer an “experience”. In the past few years, department store performance has been dragging down overall brick and mortar revenues. While department store sales have plunged, e-commerce sales have grown to over $453 billion, according to the U.S. Department of Commerce. Still, only 8.9% of total sales are e-commerce. So, what does this mean to Gilroy and its residents? Sales tax revenues are the most significant revenue source to the City of Gilroy’s General Fund and represents nearly half of the General Fund tax revenues. That means public safety (police, fire), road maintenance, recreation, etc. are dependent upon these revenues. Community minded citizens should be mindful of how they spend their dollars. Purchases made at brick and mortar businesses in Gilroy help pay for these necessary services. Vote with your dollar and vote for Gilroy. For more information, please contact the GEDC at president@ gilroyedc.org or 408-847-7611.
Gilroy High School Athletic Association Informed Choices Law Offices of Sheila Peterson Moxxy Marketing Pleasant Valley Tree Care Round the Clock Tires Sharon L. Holloway, Somantic Massage South Pacific Orchids Wings of History 5 YEARS AND OVER ABD Promotions/Gilroy Promotional Products CASA Center Central Coast VNA and Hospice El Grullense Jal Meineke Car Care Center Michele Campbell Insurance Services
Santa Clara County Assoc. of Realtors ServiceMaster Shag Salon Visiting Angels
7516 Eigleberry St. SPONSORED CONTENT Gilroy (669) 327-5495 Art Galleries Peninsula Business Interiors — Katy Torres 325 S. Main St. Salinas (831) 757-4107 Office Supplies, Equipment & Furniture Poppy Jasper International Film Festival Mattie Scariot P.O. Box 1028 Morgan Hill (408) 242-3969 Entertainment Stefania Wine – Stefania Romero 1800 Day Road Gilroy (408) 242-8598, Winery The Stomping Ground – Jason Goelz 6500 Brem Lane Gilroy (408) 846-8463, Winery When it comes to taxes, are you just playing
DEFENSE?
Defensive options, such as 401k and IRAs, give you a benefit now. Offensive options give you tax advantages later.
RECYCLING
Call Julie Alter at 408-846-1392 to start a business recycling program 1351 Pacheco Hwy, Gilroy CA 95020 • 408-842-3358
In order to win, you need both sides of the team.
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Call today to set up your plan for success. 7539 Eigleberry Street • Gilroy, CA 95020 408.842.2716 ph • 408.846.8968 fx integratedfinancialbenefits.com
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