Kate Vicksell Seller's Guide

TheHome SellingProcess

KateVicksell

Senior Sales Associate

617.875.1291

KateVicksell@GibsonSIRcom gibsonsothebysrealty.com

1334 Beacon Street,Brookline,MA 02446

Kate has been a real estate agent since 2003 In the course of her career,she has closed on properties ranging in price from $200,000 to $4.5 million.Whether she is working with buyers or sellers,her focus is on educating her clients about market conditions and all elements of the real estate transaction She prides herself on being proactive on her clients' behalf and always keeping their best interests in the forefront,and providing clear and timely communications She enjoys having built long-term relationships with clients who purchased their first condo with her and get back in touch years later to purchase a single-family home,as well as those who are back in touch when they are downsizing

While the majority of Kate?s business comes from returning past clients and referrals,she is always open to making new connections She covers a wide range of towns in the greater Boston area,traveling as her clients do She has built strong relationships with other professionals in her field and is happy to recommend excellent lenders,real estate

attorneys,home inspectors,and contractors

Kate grew up in the Boston area and graduated from Tufts University with a major in English She also has a strong interest in the arts and is fluent in French Before becoming a real estate agent, Kate pursued a career path which involved much travel,and she took advantage of opportunities to live in Paris,New York City,and Washington,D C.She was delighted to return to the Boston area over twenty years ago She shares her townhome with her two cats,Shiloh and Pearl

Kate is a long-standing member of both the Greater Boston Real Estate Board and the National Association of Realtors.She has also earned the CBRdesignation as a Certified Buyer's Representative She is pleased to be associated with Gibson Sotheby's International Realty and truly appreciates the first-class marketing services the company offers,along with the unparalleled support the company offers its agents

MyApproachto SellingYourHome

We believe that exceptional properties deserve exceptional marketing To maximize property exposure, we work with an in-house team of marketing experts to form strategic marketing plans to showcase your property through a local,national and global lens.

Our services include professional photography, custom brochures, targeted social media advertising and email campaigns, as well as unrivaled digital exposure through our global media partners In addition, to ensure that our campaigns are reaching the right audience of prospective buyers, we measure each campaign with a variety of analytics and reporting tools to define a marketing campaign?s impact and determine the next steps

TheSellingProcess

I N I T I A L CON SULTAT I ON

Discuss Listing Timeline

Documents and Disclosures

Pricing and Valuation

PREPA RE YOUR H OM E

Decluttering and Cleaning

Repairs and Updates

Staging

M A RK ET I N G YOUR H OM E

Professional Photography and Floor Plans

Print and Digital Marketing

Showings and Open Houses

M A N AGI N G OFFERS

Review

Negotiate

Accept

M A N AGI N G T H E SA L E

Purchase and Sale

Financing/Appraisal

Mortgage Approval

M A N AGI N G T H E CLOSI N G

Documents and Certificates

Final Utility Readings

Coordinate Closing

TipstoPrepare YourHome

01 | DECLUTTERING

The first step in the process of preparing your home for sale is decluttering While going through old items in your home, a good rule of thumb to remember is that if you haven? t used the item in over a year,you probably won? t use it or need it again.

If you do decide to discard items that are still in decent shape, you can always donate them to a charity or nonprofit organization within your community For items that need to be thrown away,some towns will pick up used goods and recycle them in a beneficial way

For any items you decide to keep,store them away in boxes and closets so they are not visible,which will make your home look neater

02 | ORGANIZING

As potential buyers are touring your home, they might be interested in storage space, such as in closets or in the garage It is important to organize these areas before open houses to make sure there is a nice aesthetic.

To keep your kitchen cabinets organized maybe you alphabetize spice jars and neatly stack dishes. In bedrooms, you can keep the closets organized by making sure shirts aren? t falling off hangers and lining up shoes neatly In the living room, fold blankets, fluff pillows and neatly stack up any books or magazines that might be visible

03 | DEEP CLEANING

Whether you hire a professional cleaning company or you clean the house on your own, it is essential to make sure everything is spotless Not only should you clean all rooms and surfaces in your home by dusting, mopping, polishing, etc , but you should also focus on the exterior of your home such as cleaning the outside of windows and power washing.

Clean and air out any musty areas by opening the windows or lighting a candle. The night before a showing,be sure to avoid cooking with odorous foods such as fish or garlic Instead you can make the house smell welcoming with a fresh batch of baked goods!

04 | MAINTENANCE

In order to get the most money for your home, be sure to make any necessary repairs These could include replacing cracked floor or counter tiles, patching any holes in the walls, and fixing leaky faucets. You also want to check that all doors close properly and kitchen drawers don? t jam If there are any burned-out light bulbs in your house,make sure to replace those as well.

05 | STAGING

You want potential buyers to have a great first impression when touring your home, so this final step is very important Although hiring a professional stager is definitely an option, you can easily make a few updates to a room to make it feel new

The whole house doesn? t need to be staged, but instead focus on the main rooms such as the kitchen, living room and the primary bedroom In the kitchen, you can place a bowl of fresh fruit on the counter top or add some fresh flowers to the dining room table In the living room, add a decorative blanket and some throw pillows to the sofa

06 | MAXIMIZE CURB APPEAL

Don? t forget to create curb appeal by staging the exterior of your house, as this is the true first impression Keep your yard tidy by mowing the grass and trimming bushes and shrubs. You can also add color by planting flowers in your front yard. In the winter, add seasonal touches like a wreath or holiday lights to make your home more festive.

TheMarketingProcess

PRE-MLS LAUNCH

- Property Preparation

- Professional Photography

- Property Video

- Professional Floor Plans

- Install ?For Sale?Signage on Property

- Create and Finalize Print Collateral (i e brochures,inserts,etc )

WEEK OF LAUNCH IN MLS

- Submit property to MLS to reach the brokerage community

- Feature property on sothebysrealty com and gibsonsothebysrealty com

- Property will be distributed to our global property marketing partners,comprised of the most authoritative news,lifestyle and financial voices such as Realtor com,Zillow, WSJ com,etc

- Listing agent to share the property via email and calls to personal sphere of influence

- Announce the listing to GSIR?s agent network and the local brokerage community via email blast

- Send a direct-mail postcard to a targeted list of potential buyers,introducing the property

- Launch a paid social media campaign targeting consumers within a 15-mile radius of the property

POST MLS LAUNCH

- Feature property in office window displays to capture optimal foot traffic

- Showcase the property across Gibson Sotheby?s International Realty?s social media channels ? Facebook,Instagram,and LinkedIn with a combined reach of 15K followers

- Continue to feature property in various email campaigns

- Consider placing a print and/or digital advertisement to increase exposure