R
REO Services
BY:
ABR, CDPE, CIAS, CRS, GRI, CLHMS, e-PRO
Gayle Henderson P.C.
RE/MAX Excalibur Realty 8510 E Shea Blvd, Suite 100 Scottsdale, AZ 85260
602-850-4335 gayle@azmovingplan.com www.AZMovingPlan.com
GAYLE L. HENDERSON PC RESUME
PROFESSIONAL DESIGNATIONS
BS University of Southern California/Life teaching credential GRI Graduate of REALTORS Institute® CRS Certified Residential Specialist (Top 4% of REALTORS) ABR Accredited Buyer's Representative e-PRO Internet Real Estate Professional CLHMS Certified Luxury Home Marketing Specialist CDPE Certified Distressed Property Expert CIAS Certified Investor Agent Specialist REO Certified—Five Star Institute Equator Silver Certified—REO and Short Sale Res.net Certified Agent
PROFESSIONAL ASSOCIATIONS Active Arizona Real Estate License Active member of the National Association of REALTORS®, Arizona Association of REALTORS®, and Scottsdale Association of REALTORS® Active Member, Five Star Institute’s - Federation of REO Certified Experts (FORCE) RESNET Listing Member (upgraded to AMP platform) Active member of Star Power® Speaker Bureau Active member, Distressed Property Institute
BUSINESS EXPERIENCE
August 1998 - Present August 1993 - August 1998 May, 1989 - April, 1993 July, 1979 - May, 1989
REMAX Excalibur Realty Russ Lyon Realty Co. Hanasport Active Wear /Marketing & Operations Dir Freelance Journalist and Food Professional
BUSINESS ACHIEVEMENTS Inducted into RE/MAX Hall of Fame, 2001. RE/MAX Lifetime Achievement Award 2005. Awarded RE/MAX Platinum Club 1999-2003, RE/MAX Chairman’s Club 2004-2007 Consistently in the top five producing individual agents for RE/MAX Arizona 1999-2007; Number 2 in Arizona in 2007; Number 3 in Arizona in 2006. Ranked in the Top 100 RE/MAX agents Nationally among 50,000 agents across the country 2007 Ranked in the top 1% of over 100,000 agents world wide in RE/MAX International 2004,2005, 2006, 2007 Awarded Residential Real Estate Superstar award for Leadership by Phoenix Business Journal 2005 Frequent speaker and panelist for trade conventions such as Star Power® Systems, National Assoc. of Realtors®, CRS Sellabration, RE/MAX International, and Distressed Property Institute. StarPower Systems “Star” 2002, top producing real estate network selecting 12 stars annually worldwide as ambassadors dedicated to raising industry standard of care.
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The Gayle Henderson Group There IS Power in Numbers Jane Wofford REALTOR, CDPE, CIAS Investor/ REO Co-Listing Agent Jane is experienced in data analysis and market data. She works with our investors to find the best possible property for their portfolio. Jane also co-lists our REO properties to helps answer questions and show properties to buyers who call off our internet, sign or print marketing. She is also available to hold open houses.
Emily Efird REALTOR, CIAS, Five Star Certified REO Specialist Listing/Buyer Specialist
Emily’s has an extensive background working with new construction sales. She worked with a local home builder for many years as an on-site sales person. With an in depth knowledge of the building process, she is able to quickly assess property condition and what needs to be done to properly stage and prepare a home for the market.
MJ Jones REALTOR, GRI, CDPE, CIAS Field Specialist/Buyer Specialist
MJ has been a real estate agent for over 30 years. She loves working with people and is a true problem solver. You can always count on MJ to dedicate 100% of her energy and focus to a desired goal.
Trish Strong REALTOR, CDPE Operations and Marketing Director
Trish has worked in the real estate field since 1991. She brings creativity and ingenuity to the marketing of our bank owned properties. Trish works diligently to use technology to showcase our listings through internet and search engine exposure, voicepad technology, and print advertising. Additionally, she oversees our administrative process to ensure all paperwork is complete and filed accordingly.
Terry Robinson REALTOR, CDPE Transaction Coordinator
Prior to joining RE/MAX Excalibur, Terry was part of an REO Team, providing all around support for 30-40 Fannie Mae-Freddie Mac closings per month/ including licensee functions from 1994-1999. Terry is our transaction coordinator. She coordinates Inspections, title, escrow, loan processing and other contractual obligations with Buyer Agents, title company, and Buyer lenders. She ensures all paperwork is complete and Stored in our electronic storage system, SureClose.
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The Gayle Henderson Group Advantage Partnering with the Right Real Estate Agent is Crucial to your Success! It does matter which real estate agent you choose to sell your home. If you want great results, you will need to consider the agents Education, Experience and Reputation.
Education… An educated agent focuses on the SOLUTION, not the PROBLEM. The ability to anticipate problems, resolve them and handle them quickly and professionally defines a successful agent. Gayle Henderson holds numerous advanced designations in the real estate industry including Certified Distressed Property Expert (CDPE), Certified Luxury Home Marketing Specialist (CLHMS), the Certified Residential Specialist (CRS) and the Internet Real Estate Professional (e-PRO). She has joined Five Star Institute’s Federation of Certified REO Experts (FORCE) and is REO Certified and Short Sale Certified through the Five Star Institute.
Experience… Exceptional negotiating skills, able to empathize with both buyers' and sellers' needs, promotes a prospect into a buyer, and makes the difference between a SOLD contract or one that dies. Gayle Henderson has been licensed for over 18 years and has sold over 75,000,000 worth of real estate property. Gayle also sells on average 10 times as many homes as her peers. Since her career at RE/MAX, she has consistently been ranked in the top 10 Individual agents of RE/MAX Southwest Region—which shows her commitment to excellence and drive to always be her best. Her team is currently handling and managing 40-60 Active Listings (Mixture of Retail and Short Sale) and
closing about 4-8 short sales monthly- 85% success ratio (2008-2010). In 2010, Gayle and her team closed approximately 65 transactions.
Technology… Staying on the cutting edge of technology demonstrates dedication to the profession and commitment to provide the best in service. Technology is not only important in communication and customer service, but is essential to successful marketing in today’s world. Gayle has taken the steps to provide a ’paperless’ transaction for her clients. All paperwork is scanned and stored on a secure websites and programs. The ability to conduct a complete transaction via the internet and email allows all parties to act efficiently and quickly to ensure a smooth closing. Equator—Silver Certified RESNET Listing Member (upgraded to AMP platform) SureClose Online Transaction Management System (online storage) Short Sale Commander DocuSign & ZipForms (Digital Signatures & Online Contract System) 3
MARKET STRATEGIES
BPO Services
REO Services
The Gayle Henderson Group are well versed in the Scottsdale, Arizona and surrounding real estate market. Working with both REO and Short Sale Properties, they have become skilled in the art of the BPO and targeting market price. Gayle and her team reevaluate and analyze price per number of showings throughout the marketing process to ensure their listing remains competitive. They can provide a drive by BPO within 3 days and an interior BPO within 5 days. Research MLS & Tax Report:
o Compare the subject to the comparable and sold listings - Size, year built, features, taxes and any visible repairs
Property Drive By:
o Condition, pictures, neighborhood, any visible positive or negative conditions.
Research Factors Affecting Marketability
o Macro – Local Market (Economy, Geographic, Statistical Data) o Micro – Property Specific Issues (Physical Conditions, Property Use, Occupancy)
Property Checks Upon assignment, The Gayle Henderson Group will check occupancy status. If vacant, they will secure the property by rekeying, turn on utilities, take pictures, coordinate trash out and assess any needed repairs within 5 days of approval. They will then submit a complete report to the asset manager upon completion. If cash for keys is an option, they will talk with the current occupant and coordinate their move out. Vendor Relationships and In-House Accounting RE/MAX Excalibur maintains quality relationships with licensed contractors and vendors to handle any necessary repairs to our REO properties. Our vendors put us as a high priority because they know we will pay them on time and value our business relationship. RE/MAX Excalibur has an REO accounting department and accounting manager, Susan Sica, who joined RE/ MAX Excalibur in 1993. For each of our REO properties, Susan creates and maintains monthly expenses, received invoices and pays vendors within 10 days of receipt. She pays utility bills when due and submits reimbursement reports and invoices as outlined by the asset manager.
Insurance Policy RE/MAX Excalibur carries full E&O insurance with a million dollar coverage for claims.
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Professional Marketing The Gayle Henderson Group markets their REO properties in the same manner as they do their retail and short sale listings. Our REO listings get our full marketing plan. We believe that our marketing reflects not only our clientele, but our team as professionals. Quality is the hallmark of our marketing. Provide comprehensive marketing analysis Place the home listing in the regional MLS system Put a sign in the yard, if allowable within the neighborhood CC&R’s Install Lockbox on the property Order Preliminary Title Report for Review Implementation of the “Virtual Tour” with links to all of our web-sites Facebook, Active Rain and other Social Media Sites posting Color Brochures on-site Notification to members of the local Board of Realtors with customized electronic four-color brochure via e-mail Ad on www.PropertyNut.com—a real estate search engine that optimizes the ad to gain traffic Extensive Internet coverage and listing syndication Monitoring of the Lockbox with e-mail feedback reports from showing agents. Open Houses Personalized Water Bottles with property information, (if there is a refrigerator) Special Features Tent Cards displayed where appropriate Staging of the property, if necessary, to attract buyers Consistent evaluation of the market, our listing price, number of showings, and feedback to make sure we remain competitive on the market Frequent property checks to ensure there is no vandalism, and property looks show quality
Donation to Children’s Miracle Network, benefiting Phoenix Children’s Hospital, along with a donation to Sentinels of Freedom for scholarship and sponsorship of severely disabled American Iraqi War veterans specifically placed in Arizona.
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The Internet 80+% of all buyers start their search for homes on the internet. That is why we allocate a large part of our marketing budget to advertising your home on the internet. Enhanced MLS Listings Most real estate agents and their clients first view your property via the multiple listing service. That is why we take the time to enhance your listing with additional photography as well as a virtual tour. Professional Photography We only have one chance at a first impression. That’s why we hire one of the valley’s top architectural photographers to showcase your property. Virtual Tour Statistically, properties with virtual tours are viewed more often than properties with no tours. We use one of the best virtual tour companies in our area. We are able to have unlimited scenes, moving and still photographs, added descriptions and more. Realtor.com Enhanced Listings We have purchased the ability to enhance our listing on one of the most viewed real estate search engines on the internet, Realtor.com. We will put additional photos, virtual tour, headline and an enticing narrative to attract buyers to your property.
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Virtual Tour & Social Media Network Presenting Your Property 24 Hours a Day, 7 Days a Week
When your virtual tour is activated, we will post it on our social media sites including facebook and active rain. These sites target real estate agents around the world including Gayle’s personal network of 500+ top agents from various brokerages.
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Print Advertising Investing in Long Term Print Mediums
RE/MAX Excalibur Realty has its very own full color property quarterly magazine that is distributed in both the Phoenix and Tucson markets. What makes our magazine so unique, are the informative articles and market statistics which gives our publication a longer shelf life than most property only magazines.
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Voice Pad Technology Buyers Can Access Your Property Information Immediately
VoicePad MobileIDX TM empowers consumers to search for your home with any phone. Simply enter (or speak) a street address # or MLS ID, and VoicePad will lookup and deliver the property information in high-quality English or Spanish sentence structure. Integrates directly with the MLS database. This industry-changing technology makes localized mobile search a reality! Buyers gain instant access to information on your property wherever they are searching!
Try it today‌ Call 480-374-1710 to hear how it works!
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Realtor.com Your Property Showcased with Virtual Tour and Added Photographs
Realtor.com is one of the most searched real estate websites on the internet. That is why we have paid extra to be able to enhance our listings for maximum exposure.
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Additional Photos Virtual Tour Cross-market with our other listings Maps School Information Special Headline Contact Information
Professional flyers Your Property Showcased in Print
Full Color Property Flyers
Personalized Water Bottle Labels
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PropertyNut.com Your Property Optimized on the Internet
PropertyNut.com is yet another way we try to provide exposure for your property. PropertyNut will help build common search keywords within your listing so it is optimized on common search engines thereby getting more traffic from buyers. PropertyNut速 AUTO FEEDS your AD to the HIGHEST TRAFFIC Buyer Websites every single DAY.
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The Power of RE/MAX When you choose a RE/MAX Sales Associate to sell your home or help you purchase a new one, you'll experience an exemplary level of service. First, RE/MAX Associates are The Hometown Experts With a World of Experience®. Across the globe, they make their living in the same communities in which they live. They're the people next door, or just down the block. Consummate professionals, RE/MAX Associates on average lead agents affiliated with competing brands in advanced real estate education and production. That's why they're known as The Real Estate Leaders® and why no one in the world sells more real estate than RE/ MAX. Customer Satisfaction The proof of quality service is in repeat customers and in customers who refer RE/MAX Associates to their friends. RE/ MAX Sales Associates average 70 percent of their business from repeats and referrals, while other agents average about 30 percent from those sources. Miracle Home® Program Why list your home with a RE/MAX Associate? Your home may be designated as a Miracle Home®. If it is, your RE/ MAX Sales Associate will make a contribution to the local hospital affiliated with Children's Miracle Network once the transaction is complete. The funds raised in your community remain in the area to benefit local families. Sold for the CureTM Mirroring the Miracle Home Program, Sold for the Cure gives your RE/MAX Sales Associate the opportunity to designate your home as a Sold for the Cure property to benefit Susan G. Komen for the Cure. Upon completion of the transaction, your RE/MAX agent will make a donation to the local Komen Affiliate to help support the breast cancer movement. For All You're Worth® On average, RE/MAX Associates sell more real estate than other agents. They are better qualified to set the right price for the homes they list, are better equipped to market those homes, and are likely to find a buyer in a shorter period of time. That experience and education also means they are better qualified to find the right home for any buyer. Competitive Advantage The real estate network that has the most competitive advantages to offer both home buyers and sellers will be an industry leader, and RE/MAX is that network. No one in the world sells more real estate than RE/MAX. When you look for the highest quality real estate service, look to a RE/MAX Associate. RE/MAX Associates are "The Real Estate Leaders®". Advertising On average, a RE/MAX Associate spends about $10,000 each year on personal promotion and on individual and group advertising. Personal advertising plus national television advertising and Internet exposure generates the highest number of prospects in the industry. Network Size The revolutionary RE/MAX Concept of enabling real estate professionals to maximize their business potential has evolved into a network of more than 120,000 Sales Associates in more than 65 countries and over 7,000 offices.
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We look forward to helping you get your REO properties SOLD! Gayle Henderson PC RE/MAX Excalibur Realty
602-850-4335 Direct 1-888-233-0683 Toll Free 888-582-5656 Fax Gayle@azmovingplan.com Email www.AZMovingPlan.com Serving Maricopa County, Arizona Zip Codes: 85254, 85255, 85258, 85260, 85262, 85331, 85250,
Three Office to Serve You RE/MAX Excalibur—Shea 8510 E. Shea Blvd #100 Scottsdale, AZ 85260 Corporate 21803 N Scottsdale Rd #100 Scottsdale, AZ 85255 Troon 10458 E. Jomax Rd #100 Scottsdale, AZ 85262
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