D E S I G N C O N S I D E R AT I O N S
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[Guidelines For Graphics And Signage]
• Specific location on the building or premises: Wall and projecting signs are favored over signsyou resting on the ground. The code controls placement above,eateries and projection Have ever wondered why several of the Village’ s well-known do not have into, the public right-of-way. Banners and signs placed in windows must meet pulsating rooftop signs to attract patrons? The reason is simple: such signs also would violate specifications and be reviewed by the Commission. Awnings maytocarry signsthe or thesize German Village Graphics Guidelines adopted by the Commission preserve graphics if they have been approved by the Commission. Village’s residential charm. Therefore, before you put up a sign, or sketch out a wall mural, call the Commission’s Secretary or Assistant. Ask for a copy of the “Graphics Guidelines for German Village.” After reading it, you will be able to plan a sign or graphic that is appropriate to the Village’s residential character.
DESIGN GUIDELINES GRAPHICS AND SIGNAGE
In evaluating signs and graphics, the Commission uses the following design considerations as criteria for approval:
• Harmony and appropriateness of sign material, texture, lettering style and size in relation to the building: Signs and graphics can contain only the name and function of the business. Although interior sign illumination is not allowed, exterior illumination of signs or graphics may be approved by the Commission.
• Style, size, scale, proportions, and design in relation to both the building and the surrounding environment: Signs and graphics are limited in size, must have a pedestrian orientation, emphasize the area’s residential character, and be compatible with its architecture and character.
• Appropriateness of color: Sign and graphic colors should complement the building and its trim colors.
• Manner of attachment: The installation of signs must be reversible and cannot permanently alter or damage historic building materials. Signs should not obscure architectural detail; for a good example of this, see the sign on a bracket in photo 70. When signs are removed, wall surfaces must be repaired and restored to eliminate any evidence of the removed material. Wall murals, large advertising and co-op signs, and rooftop signs, are not permitted.
[Photo 68 and 69] Two examples—one modern and one old—of signage applied to the building surface, a traditional form of signage.
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