k business
With connectivity, in-field computational power and the ability to access large data bases, technology is empowering field workers and integrating them into the larger work processes of the enterprise. This process is not quite democratic but there is a team of activities that we are contributors to
how do you go about using multiple standards of integrity or quality coexisting in the same universe. Geospatial – the survivor instinct The value proposition of geospatial technology is not necessarily the lowest price. It starts with quality and reliability. It’s about having a mutually satisfying relationship with the user which goes beyond a single transaction. The value proposition is working with customers, working with users to raise the expectations. At the CEO level, there is limited under-
JANUARY 2013
standing about geospatial technology in other industries. However, there is lot of appreciation for the impact the technology has had on an organisation. Geospatiallyenabled solutions are being recognised and appreciated. For instance, in construction, contractors are realising if they have to stay competitive in an industry with a severe margin pressure and heavy competition, they need geospatial technology. Whether it is articulated as geospatial or not is an open question but the appreciation for the technology in general is growing. It has become a survivor instinct now.