Georgina Dalton If you are interviewing or reading about me, please know that I’m humbly privileged to be of service. 23 years of customer service experience. 18 years in sales and 10 years in management have provided me strong business awareness. My valuable years of progressive experiences come from highly rated companies that have stellar performance history in their industry. As you may imagine, failure is not an option when you work for the best. Some of this experience has come from being a Phoenix area Realtor before recently relocating to Flagstaff in spring 2011. With my experience, Russ Lyon’s 60 years in Arizona realty and Sotheby’s 100 year history of quality and luxury… you are in very good hands. How can my strengths benefit you in the world of real estate? The more recent real estate disaster and oncoming technology wave is dictating the requirements and talents of a new kind of Realtor. In my opinion, these and other conditions require the following strengths that I embody: • • •
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Incurable Curiosity - Always looking for new technology, market data, and marketing and negotiation strategies to quickly meet the goals of my clients. Relate – Instinctively seek to understand the motivations of a seller or buyer in order to represent them with the same passion as theirs for the desired result. Creative – Anyone who knows me has confirmed, and many have extended their appreciation for my creativity in anything left-brain or right-brain oriented - be it contract negotiation or home staging. Learner – On an ongoing annual basis spend hours of my time taking classes and reading more than is required of me so that I continually have more to offer personally and professionally.
Please understand it is generally not in my nature to boast, but I have conceded that selfpromotion becomes a necessity as a service provider. With my promise and commitment to my clients based on my known strengths, you will discover the value of trusting me to handle the intricate details and unpredictable legal issues of selling and buying real estate. In addition to my professional interests, I am a firm believer in community and volunteering my time. I was honored to have been a mentor to the Fresh Start women’s organization in Phoenix that helps battered and abused women discover hope and confidence to change their lives. I am currently seeking opportunities to make a difference in my new community through the Flagstaff Chamber of Commerce and others. I studied Business and Psychology at Colorado State University, and those instincts run deep in me.
When time allows I spend as much time as possible with a very special man in my life, Jason. We enjoy activities such as; spending time with Jason’s nearly adult daughters, travel, photography, art, hiking, design, building, business management concepts, culture, music, wine, cooking and generally try to live enriched lives as well as enrich the lives of others. These all happen to be reasons that I love helping people sell and buy homes. I believe that our homes reflect aspects of our personalities. “You Bring Your Heart… & We’ll Bring You Home!”
Marketing Proposal Georgina and the team at Russ Lyon Sotheby’s International Realty would be honored to represent your interest and perform on your behalf with the most comprehensive Award Winning Marketing Machine in the real estate industry. The fact that over 90% of home buyers start their home search on the internet is exactly why it is vital that your real estate marketing plan needs to involve and revolve around technology in addition to traditional marketing solutions. I can guarantee the highest level of exposure to your listings by marketing your home to thousands of websites. Below is my marketing plan to sell your property quickly, and for the highest price the market will bear. Please note that I am be happy to discuss alternative marketing strategies. 1. Live 24/7 Daily Advertising • 10,000 plus website presences, including international buyer sites • Flagstaff MLS • Phoenix MLS • Russ Lyon website www.RussLyon.com • Sotheby’s website www.SothebysRealty.com • E-Gallery Sotheby’s Realty Slide Show played in all offices around the world for Showcase Properties • Wall Street Journal • New York Times • www.GeorginaDalton.com • www.GeorginaProperties.com • My LinkedIn, Facebook, YouTube & Twitter Social Media accounts 2. Visual Quality • Professional Photography • Virtual Tour when appropriate • High Quality Glossy Card stock Flyers for Showcase Properties 3. Marketing Accuracy • MLS Fact Sheet • Financing Options and Info Sheet • Special Documents & Disclosures • Multiple High Quality Photos • Brochures • Web Detail
4. Distribution E-mail Marketing to all +/- 800 Russ Lyon Sotheby’s Realty Agents in Arizona • E-mail Marketing to +/- 50,000 Flagstaff and/or Phoenix area agents when appropriate for Showcase Properties • Mailing 100-1000 Just Listed postcards to area neighbors 5. Monthly submission to the Russ Lyon Sotheby’s Agent Tour of Homes 6. Momentum and key date Open House Events 7. Flagstaff Chamber of Commerce & Community Networking 8. Marketing Review Program • Periodic reviews with you to discuss progress, market updates and, if necessary, additional marketing options. 9. Regular Showing Feedback • I will call and e-mail showing agents to get feedback from their buyer on how your property is being evaluated by real live buyers as quickly as I personally can garner such information. 10. Honesty, without this nothing else matters and I cannot properly protect and serve you. •
Thank you for this opportunity to serve you. Sincerely, Georgina Dalton
“You Bring Your Heart… & We’ll Bring You Home.”
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ESSENCE OF EXTRAORDINARY A CONSISTENT BRAND EXPERIENCE Our global brand advertising campaign, Essence of Extraordinary Extraordinary,, is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand brand’’s essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.