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Innovating Sales — Strategic Management and Leadership Development In today’s competitive market, the ability to help your sales organization evolve to address the rapidly changing buying environment will separate the winners from the losers. This starts with understanding the factors shaping your customers’ buying priorities and developing new insight into taking control of the customer conversation. The shift to insight-driven selling has implications for the entire sales organization, from individual reps to managers, all the way up to the chief sales officer. Corporate Executive Board (CEB) and Georgetown McDonough Executive Education have joined forces to deliver a powerful and dynamic four-day executive course in successful sales strategy and leadership. Influenced by the innovations revealed in The Challenger Sale, this course tackles the issues surrounding organizational effectiveness and delivers high-impact strategies for motivating and managing your sales force.

Georgetown McDonough Executive Certificate Courses

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