EDITORIAL PROFILE
In a province where our major cities lack a defined “Gay Village”, GayCalgary® Magazine is the only force that unites the many isolated parts of Alberta’s Lesbian, Gay, Bisexual, and Trans (LGBT) communities. We have over 20 years of experience with the Alberta LGBT community, and continue to be highly involved in many aspects thereof, sharing a personal rapport with our readers. We know that our readers want their point of view to be discussed, something they simply don’t get elsewhere. Furthermore, we lend a voice to Lesbian, Bi, and Trans individuals who are often left out of Gay men’s publications. Our goal is to be Alberta’s primary information source for LGBT community and culture - and we succeed in spades. We know the Alberta LGBT community inside and out, and as such, we deliver the most current, accurate, and comprehensive picture of it. This makes us the irreplaceable go-to source in our market, read by locals and visitors to Alberta cities - something that no other publication comes close to accomplishing for our region. Furthermore, our magazine is extremely popular not only across Canada, but is read throughout the US and the world, even surpassing National Canadian LGBT publications! v2014-01
2136 17th Avenue SW Calgary, AB T2T 0G3
Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685 magazine@gaycalgary.com
Sales Manager: Steve Polyak sales@gaycalgary.com
Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com
Sales Manager: Steve Polyak sales@gaycalgary.com
Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com
MORE ABOUT US
GayCalgary® Magazine is an independently owned, operated, and funded publication out of Calgary, Alberta - hence our namesake. Publishers Steve Polyak and Rob Diaz-Marino, business partners and life partners, go the extra mile with everything they do, both in the magazine and for Alberta’s LGBT community. The interest and involvement in the entertainment industry of our senior writers and local celebrity correspondents, Jason Clevett and Evan Kayne, have made inroads for GayCalgary® Magazine with major celebrities, artists, events and promoters. Meanwhile our US celebrity correspondent, Chris Azzopardi, reels in further interview opportunities that may not be available locally but still impact us as Canadians. For several years now, GayCalgary® Magazine has received media accreditation to major events alongside of many well known mainstream publications - one of many signs that this magazine is known and respected in the entertainment industry. GayCalgary® Magazine has featured over 350 celebrity interviews in our past 10 years of operation. The following is a short list from the past two years: Dennis O’Hare............................ January 2012 Mary J. Blige RuPaul...................................... February 2012 Joan Rivers Meryl Streep Glenn Close Madonna Sherry Vine................................... March 2012 Rumer Richard Hatch.................................. April 2012 Robert Englund Wil Wheaton Amanda Tapping Aaron Douglas................................ May 2012 Idina Menzel Jason Mraz Melissa Etheridge Jack Black Meital.............................................. June 2012 Brandi Carlile Samuel Colt Rufus Wainwright Adam Lambert Adam Baldwin.................................. July 2012 Katy Perry Tatum Channing Joe Manganiello Platinum Blonde......................... August 2012 Marina Diamandis Spencer Reed Chad Michaels Adam Levine.........................September 2012 Nelly Furtado Rebel Wilson.............................. October 2012 Jordan Knight
2136 17th Avenue SW Calgary, AB T2T 0G3
Nichelle Nichols Lily Tomlin RuPaul Mika.......................................November 2012 Kathy Griffin Bif Naked................................December 2012 Dan Savage Kylie Minogue Nelly Furtado............................. January 2013 Serena Ryder Bette Midler Barbra Streisand & Seth Rogen Lindi Ortega.............................. February 2013 Tegan and Sara Sharon Needles Buck Angel Sandra Bernhard.......................... March 2013 Richard Karn Robert Patrick Chris Sarandon Jewel Weird Al Yankovic Bret Hart.......................................... April 2013 Eve Myles Belinda Carlisle Sean Patrick Flanery........................ May 2013 Dido Sarah Brightman Eliza Dushku Wil Wheaton John Barrowman Walter Koenig................................. June 2013 Amy Grant Jessie Ware Jujubee
Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685
magazine@gaycalgary.com
Drake Jensen.................................... July 2013 Matthew Morrison Colton Ford Cazwell Cyndi Lauper Luciana........................................ August 2013 Courtney Love Olympia Dukakis Adam Killian Alaska Thunderfuck AJ McLean.............................September 2013 Indigo Girls Rae Spoon Joseph Gordon-Levitt Michael Urie.............................. October 2013 Robert Englund Kris Holden-Ried Zoie Palmer Julian Richings Garrett Wang Chi Chi LaRue Stacey McKenzie.....................November 2013 Chloë Grace Moretz Icona Pop Matthew McConaughey & Jared Leto Gloria Estefan Steven Taetz...........................December 2013 Marina Sirtis Sarah Silverman Brendon Urie Mel B Aaron Douglas Britney Spears ...and many more!
Canada’s #1 Most Popular LGBT Magazine The Voice of Alberta’s LGBT Community
:::: Visit us at ::::
www.GayCalgary.com
v2014-01
Sales Manager: Steve Polyak sales@gaycalgary.com
Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com
NATIONAL ADVERTISING RATES
Rates listed below are applicable if advertising is done through an agency that takes commission. Refer to Retail Advertising Rates if no agency is involved.
Sizes
Full Page HP 1/2 Page QP 1/4 Page EP 1/8 Page SP 1/16 Page Spreads FP
IFS IFC Spread 2PS 2 Page Spread HPS 1/2 Page Spread
Covers
Inside Front IB Inside Back OB Outside Back IF
1x $1380 $785 $440 $240 $130 1x $2510 $2205 $1255 1x $1570 $1570 $1775
3x $1290 $735 $410 $225 $120 3x $2345 $2060 $1175 3x $1465 $1465 $1660
6x $1230 $700 $390 $215 $115 6x $2235 $1965 $1120 6x $1395 $1395 $1580
9x $1170 $665 $375 $205 $110 9x $2130 $1870 $1065 9x $1330 $1330 $1505
12x $1115 $635 $355 $195 $105 12x $2025 $1780 $1015 12x $1265 $1265 $1435
Cost per Day Cost per Day Pixel Size CPM CPM Overlay* + Print Average Weekly Page Views: ~330,500 (W x H) Embedded + Print LH Large Horizontal 728 x 90 $13.50 $6.75 $9.25 $47.50 $40.00 $65.00 MH Medium Horizontal 468 x 60 $7.50 $3.75 $4.75 SH Small Horizontal 234 x 60 $3.50 $1.75 $2.75 LV Large Vertical 120 x 600 $11.50 $5.75 $9.00 MV Medium Vertical 120 x 240 $9.00 $4.50 $6.75 SV Small Vertical 120 x 90 $4.50 $2.25 $3.50 LS Large Square $110.00 $55.00 $76.25 640 x 480 MS Medium Square 336 x 280 $6.50 $3.25 $4.25 $65.00 $32.50 $47.00
Banner Spot
MECHANICAL PRINT INFORMATION: See Back of this Page. GOODS & SERVICES TAX: Rates are in Canadian dollars and do not include GST. The federal government requires that we collect a 5% Goods and Services Tax on all advertising and services. SERVICE FEE: Invoices are due within 30 days of date of invoice. A charge of 1.5% per month is applied to overdue accounts.
2136 17th Avenue SW Calgary, AB T2T 0G3
Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685
magazine@gaycalgary.com
Cost / Mailout Weekly Newsletter
$200.00 $250.00
NON-PROFITS & SPONSORSHIP: Non-profit groups receive 12x discount on all paid print ads. In-kind print sponsorship value is given at 1x National rates. AGENCY COMMISSION: The prices above include a 15% commission to recognized advertising agencies. PAID DIRECTORY LISTING: Get your business information in the Directory & Events area for $15/month.
Canada’s #1 Most Popular LGBT Magazine The Voice of Alberta’s LGBT Community
:::: Visit us at ::::
www.GayCalgary.com
v2014-01
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com :::: MECHANICAL INFORMATION Printing Method: Computer-to-plate/Web offset Bindery Method: Stapled Pages: 64 - 88 Paper Stock: Colour Glossy Book Trim Size: 8” x 10.5” Non-Bleed Page: 7” x 9.875” Bleed Page: 8.5” x 11” Bleed 1/2 Page: 8.5” x 5.5” Non-Bleed 2PS: 14.5” x 9.875” Bleed 2PS: 17” x 11” Safety Margins: Keep a minimum .25” safety margin in from trim edge on all critical content. Allow additional .125” gutter on ads with bleed.
c. d. e. f.
STANDARD UNIT SIZES (INCHES, WIDTH X HEIGHT)
Ad Size Trim Size for Non-Bleed Bleed Ads Full Page......................7 x 9.875..................8.5 x 11 1 /2 Page Horiz...............7 x 4.875..................8.5 x 5.5 1 /2 Page Vert.................3.417 x 9.875...........4.417 x 11 1 /4 Page Reg..................3.417 x 4.875...........n/a 1 /4 Page Horiz. .............7 x 2.375..................n/a 1 /4 Page Vert. ...............1.632 x 9.875...........n/a 1 /8 Page Reg..................3.417 x 2.375...........n/a 1 /8 Page Horiz...............7 x 1.125..................n/a 1 /8 Page Vert.................1.632 x 4.875...........n/a 1 /16 Page........................3.417 x 1.125...........n/a 2 Page Spread..............14.5 x 9.875.............17 x 11 1 /2 Page Spread.............14.5 x 4.875.............17 x 5.5
g.
h. i. j.
consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted will be short-rated. Earned rates will apply except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes not liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification or after material closing date. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing or distributing GayCalgary® Magazine. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date. All advertising material produced by GayCalgary® Magazine will remain the property of GayCalgary® until paid for, in full, by the advertiser.
MATERIAL REQUIREMENTS
WEB
Media: E-mail, CD-ROM, DVD-ROM Formats: PDF, TIFF, JPG, PSD*, EPS* Platform: PC, *Adobe CS5 compatible Resolution: 300dpi (or higher) Colour: RGB or CMYK
Our banner management software gives web advertisers access to professional quality web tools to monitor their banner statistics, including number of impressions and click-throughs. ROI tracking is also available. Banners can be purchased at a flat daily rate, or at a cost per thousand impressions (CPM) according to our banner management software.
All Fonts must be Flattened/Embedded or Supplied.
* Overlays are displayed on initial arrival to site, and every 10 page hits following.
Microsoft Word and Microsoft Publisher files ARE NOT acceptable formats for insertion. Graphic Design charges will apply for converting or redesigning ads submitted in these formats.
COPY & CONTRACTS a. No cancellations accepted after issue closing date. b. Frequency discounts are based on a contract period of v2014-01
+ Print - We offer all banners at half price when booked for the same month as print advertising (not including classified ads). * Weekly Newsletter ad graphics can be in .JPG format only! Tracking and statistics are limited to click-throughs only.
Sales Manager: Steve Polyak sales@gaycalgary.com
Graphics Department: Rob Diaz-Marino graphics@gaycalgary.com
RETAIL ADVERTISING RATES Advertisers receive a 10% discount off listed print prices when pre-paying. See back of this sheet for details.
Sizes FP Full Page HP 1/2 Page QP 1/4 Page EP 1/8 Page SP 1/16 Page Spreads IFS IFC Spread 2PS 2 Page Spread HPS 1/2 Page Spread Covers IF Inside Front IB Inside Back OB Outside Back
1x $1200 $680 $380 $210 $115 1x $2180 $1920 $1090 1x $1365 $1365 $1545
3x $1120 $640 $360 $200 $105 3x $2040 $1795 $1020 3x $1275 $1275 $1445
6x $1070 $610 $340 $190 $100 6x $1940 $1710 $970 6x $1215 $1215 $1375
9x $1015 $580 $325 $180 $95 9x $1850 $1625 $925 9x $1155 $1155 $1310
12x $970 $550 $310 $170 $90 12x $1760 $1550 $880 12x $1100 $1100 $1250
Cost per Day Cost per Day Pixel Size CPM CPM Overlay* + Print Average Weekly Page Views: ~330,500 (W x H) Embedded + Print LH Large Horizontal 728 x 90 $11.50 $5.75 $8.00 $80.00 $40.00 $55.50 MH Medium Horizontal 468 x 60 $6.50 $3.25 $4.50 SH Small Horizontal 234 x 60 $3.00 $1.50 $2.25 LV Large Vertical 120 x 600 $10.00 $5.00 $7.75 MV Medium Vertical 120 x 240 $7.50 $3.75 $5.75 SV Small Vertical 120 x 90 $4.00 $2.00 $3.00 LS Large Square 640 x 480 $95.00 $47.50 $65.00 MS Medium Square 336 x 280 $5.50 $2.75 $3.50 $55.00 $27.50 $40.00
Banner Spot
MECHANICAL PRINT INFORMATION: See Back of this Page. GOODS & SERVICES TAX: Rates are in Canadian dollars and do not include GST. The federal government requires that we collect a 5% Goods and Services Tax on all advertising and services. SERVICE FEE: Invoices are due within 30 days of date of invoice. A charge of 1.5% per month is applied to overdue accounts.
2136 17th Avenue SW Calgary, AB T2T 0G3
Ph: 403-543-6960 • Tf: 1-888-543-6960 • Fx: 403-703-0685
magazine@gaycalgary.com
Cost / Mailout Weekly Newsletter
$150.00 $215.00
NON-PROFITS & SPONSORSHIP: Non-profit groups receive 12x discount on all paid print ads. In-kind print sponsorship value is given at 1x National rates. FIRST-TIME ADVERTISERS: First-time advertisers may be required to pay in full before issue closing date to establish credit. Receipts are issued within 30 days of closing date. PAID DIRECTORY LISTING: Get your business information in the Directory & Events area for $15/month.
Canada’s #1 Most Popular LGBT Magazine The Voice of Alberta’s LGBT Community
:::: Visit us at ::::
www.GayCalgary.com
v2014-01
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com :::: MECHANICAL INFORMATION Printing Method: Computer-to-plate/Web offset Bindery Method: Stapled Pages: 64 - 88 Paper Stock: Colour Glossy Book Trim Size: 8” x 10.5” Non-Bleed Page: 7” x 9.875” Bleed Page: 8.5” x 11” Bleed 1/2 Page: 8.5” x 5.5” Non-Bleed 2PS: 14.5” x 9.875” Bleed 2PS: 17” x 11” Safety Margins: Keep a minimum .25” safety margin in from trim edge on all critical content. Allow additional .125” gutter on ads with bleed.
c. d. e. f.
STANDARD UNIT SIZES (INCHES, WIDTH X HEIGHT)
Ad Size Trim Size for Non-Bleed Bleed Ads Full Page......................7 x 9.875..................8.5 x 11 1 /2 Page Horiz...............7 x 4.875..................8.5 x 5.5 1 /2 Page Vert.................3.417 x 9.875...........4.417 x 11 1 /4 Page Reg..................3.417 x 4.875...........n/a 1 /4 Page Horiz. .............7 x 2.375..................n/a 1 /4 Page Vert. ...............1.632 x 9.875...........n/a 1 /8 Page Reg..................3.417 x 2.375...........n/a 1 /8 Page Horiz...............7 x 1.125..................n/a 1 /8 Page Vert.................1.632 x 4.875...........n/a 1 /16 Page........................3.417 x 1.125...........n/a 2 Page Spread..............14.5 x 9.875.............17 x 11 1 /2 Page Spread.............14.5 x 4.875.............17 x 5.5 MATERIAL REQUIREMENTS Media: E-mail, CD-ROM, DVD-ROM Formats: PDF, TIFF, JPG, PSD*, EPS* Platform: PC, *Adobe CS5 compatible Resolution: 300dpi (or higher) Colour: RGB or CMYK All Fonts must be Flattened/Embedded or Supplied. Microsoft Word and Microsoft Publisher files ARE NOT acceptable formats for insertion. Graphic Design charges will apply for converting or redesigning ads submitted in these formats.
COPY & CONTRACTS a. No cancellations accepted after issue closing date. b. Frequency discounts are based on a contract period of consecutive v2014-01
g.
h. i. j.
months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted will be shortrated. Earned rates will apply except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes not liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification or after material closing date. All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing or distributing GayCalgary® Magazine. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date. All advertising material produced by GayCalgary® Magazine will remain the property of GayCalgary® until paid for, in full, by the advertiser.
PRE-PAYMENT DISCOUNT Payment for print advertising must be received, or credit card information must be on file and pre-authorized before our listed Material Deadline to receive a 10% discount.
WEB Our banner management software gives web advertisers access to professional quality web tools to monitor their banner statistics, including number of impressions and click-throughs. ROI tracking is also available. Banners can
be purchased at a flat daily rate, or at a cost per thousand impressions (CPM) according to our banner management software. * Overlays are displayed on initial arrival to site, and every 10 page hits following.
+ Print - We offer all banners at half price when booked for the same month as print advertising (not including classified ads). * Weekly Newsletter ad graphics can be in .JPG format only! Tracking and statistics are limited to click-throughs only.
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
OUR WEBSITE
GayCalgary.com has been the trend setter for community-oriented LGBT web sites since 1998. The web site is updated daily with news, events, photos, and more. Visitors have access to numerous interactive features (listed below), which keep them coming back to our website, delivering extensive exposure for your web advertising campaign.
MAGAZINE
An electronic version of the latest edition can be freely downloaded in PDF format every month, previewed as an ISSUU.com flipbook or interactive web version. Visitors can search through our archives, dating back to Issue #1 (November 2003)!
ONLINE ARTICLES & SPECIAL FEATURES
Every month we post exclusive online content to bring readers back regularly. This includes special articles not seen in the magazine, and bonus content for published articles such as video, audio, and additional images.
DIRECTORY
With over 700 listings, ours is the largest directory of gay-friendly Alberta businesses and organizations in existence! Visitors regularly use this resource to find gay-friendly services, and obtain other information.
EVENTS CALENDAR
GayCalgary.com is also host to the widest reaching LGBT community events calendar for Alberta, with event information for close to 90 organizations. Contact us to have your LGBT-related events listed.
TRAVEL
The GayCalgary.com web site is often the first point of contact for LGBT tourists coming to Alberta. It is the only resource to offer complete and up-to-date LGBT community information for our area.
PHOTO & VIDEO GALLERY
Our new and improved photo & video gallery features tens of thousands of photographs and video from past events, and keeps visitors browsing for hours!
DISCUSSION FORUMS
Visitors can post their comments on articles, directory listings, etc. - or simply chat with one another.
PRIZE DRAWS
We hold weekly online prize draws for product samples, CDs, DVDs, books, and tickets to see concerts and theatre productions.
MEMBERSHIP & UPDATES
We send weekly updates to an active online following of over 16,000 subscribers! This includes members of GayCalgary.com, Facebook group members and fans, and Twitter followers.
THE FUTURE OF PRINT MEDIA
GayCalgary速 Magazine recognizes that new technologies like Tablets and E-book Readers are causing a general reduction in demand for commercial print materials. We have seen a similar trend in our own readership over the past several years, where demand for print copies has started to decline and our online readership has continued to grow in leaps and bounds. In order to remain a viable and competitive media outlet to best serve our advertisers, and to best satisfy readership demand, we are gradually shifting our focus from print to online. During and beyond this transition we are continuing to produce a print product for our market as demand dictates. However, as we offer more online features that benefit advertisers and readers, we will also be slowly moving some content to be exclusively online. While we have always offered the ability to download an electronic copy of GayCalgary速 Magazine from our v2014-01
website since Issue #1, over the past year we have made inroads with another technology. We harness the power of ISSUU.com, an online service that delivers an electronic flipbook version of GayCalgary速 Magazine to our readers each month, making our product easier and quicker for readers to access. We quickly grew in popularity on ISSUU.com, and were the #1 best read Canadian LGBT publication through ISSUU.com for the past two years! (Statistics are not available for 2014.) We strongly encourage our advertisers to begin considering the benefits of web banner advertising in addition to their existing print advertising. As a special deal, we offer our web banner advertising at half price when booked alongside print advertising. SPECIAL OFFER Advertisers get their web banners at half price when booked alongside print advertising!
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
WEB STATISTICS
GEOGRAPHIC DISTRIBUTION OF VISITORS [5]
81% of surveyed readers stated that they visit our website to read our exclusively online articles. [1]
Canada........................................................................56.7% United States..............................................................22.9% Our Hit to Click (H2C) ratio for banner ads is at least 5.5 times [2,4] Other..........................................................................20.4% higher than the national average. VISITOR STATISTICS Average Page Views per Day[3]. .................................47,226 Average Visitors per Day [3]..........................................5,516 Total Page Views (2013) [3]..................................17,237,661 Total PDF Downloads (2013) [3]................................897,865 Average Visit Duration[6]............................................32 min
74% of surveyed readers stated that they became aware of upcoming events from seeing an ad on our website. [1]
OTHER FACTS GayCalgary.com has been ranked as the most popular LGBT Publication in Canada since September 2012. It is also in the top 2500 websites that Canadians visit. [6] [1] GayCalgary® Magazine Reader Survey 2010. [2] MediaMind Global Benchmark Report 2013. [3] 2013 GayCalgary.com Webtrends Reports. [4] 2013 GayCalgary.com Web Banner Reports. [5] 2013 Google Analytics Reports for GayCalgary.com. [6] Alexa.com, 2013
or forward the information to us to have them added (subject to availability of our staff).
WEB MATERIAL REQUIREMENTS Media: E-mail, CD-ROM, DVD-ROM Formats: JPG, GIF*, HTML5* Platform: PC Resolution: 72dpi Color: RGB File Size: Maximum 150K
* May be animated.
All raster formats must be flattened. Vector formats must have fonts embedded or converted to curves.
COMPLIMENTARY ONLINE FEATURES The GayCalgary.com website and online magazine offer a number of bonus features available to everyone, or complimentary to print advertising.
Print Advertiser Status - receive all of the additional perks for Print Advertisers mentioned prior with your sponsored or discounted print ads.
COPY & CONTRACTS a. b.
c.
d.
AVAILABLE TO EVERYONE
Directory Listing - create an online profile and identify your gay-friendly business or organization to visitors, free of charge. AVAILABLE TO PRINT ADVERTISERS
e.
Magazine Click-throughs (automatic) - if your print advertisement contains a web URL, online readers will be taken to that URL when they click on your ad in the magazine preview, or the PDF download. AVAILABLE TO NON-PROFIT/CHARITY ORGANIZATIONS
Sponsorship - you could get the full cost of your print and web advertising as in-kind sponsorship (acknowledgement required). Contact us for more info.
f.
Discounts - receive a discount on all print and web advertising (sponsorship acknowledgement not required).
g.
Events Listing - add your own events to our online directory free of charge, v2014-01
No refunds given after banner is live. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes no liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification. All web advertising orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing or publishing the advertisement. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. All advertising material produced by GayCalgary® will remain the property of GayCalgary® until paid for, in full, by the advertiser.
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
CIRCULATION & DISTRIBUTION
CONTROLLED PRINT CIRCULATION
We use a controlled circulation method as our primary means of reaching our print audience. New and loyal readers can pick up the magazine at no cost to them, at a number of high traffic locations in Calgary, across Alberta, and select locations across Canada. Monthly Print Quantity.............................2,000 - 3,000 copies Guaranteed Circulation......................................... 2,000 copies Bonus Circulation........................................Up to 1,000 copies We guarantee that no less than 2,000 print copies will be in circulation every month. However, our vibrant and active community offers special events, trade shows, dances, competitions, etc., that we utilize as opportunities for bonus distribution (see our Publishing Schedule for more information). Our readers value our product, often collecting magazines or keeping them around for future reference for many months afterward. In fact, we’ve had to set up an online Magazine Store on our website to meet reader demand for back issues. This results in additional exposure for advertisers.
ONLINE CIRCULATION Every month, we make a complete copy of the print magazine available in electronic (PDF + ISSUU.com flipbook) format on our website, alongside of an interactive web version, at no additional cost to our advertisers or our readers. We were also the #1 most read Canadian LGBT Publication on ISSUU.com for 2012 and 2013 (2014 statistics not available). This “online edition” offers additional perks and special features to help you get a return on your advertising. This sets us apart from most other LGBT publications which rely on fewer methods of distributing their editions online. By providing so many options for readers, we ensure accessibility for a wider range of devices, and thus reach a wider range of readers.
PRINT & ONLINE SUBSCRIPTIONS We know that Gay, Lesbian, Bisexual, and Trans individuals in Alberta value their privacy, and many are reluctant to have a gay publication arrive at their door each month. So while we offer paid print subscriptions for the convenience of a small number of individuals in remote areas or outside of the province, we know that paid distribution is not an effective way to reach our audience. Instead, we currently provide FREE online subscriptions to
v2014-01
over 16,000 subscribers through the GayCalgary.com website, Facebook, and Twitter.
READERSHIP For a local magazine we reach an astounding number of people, not only Gay, Lesbian, Bisexual or Trans, but also straight individuals who are supportive of, and are interested in, LGBT issues and perspectives.
Readers Per Copy...................................................... 4.9* * Source: PMB 2009
Print Readership...................................................... 9,800 2013 Average Monthly PDF Downloads................. 75,000 2013 Average Monthly ISSUU Views.................... 105,000 2013 Average Website Article Views.................... 130,000 Estimated Total Monthly Readership................... 319,800
(Not including Bonus Circulation)
HOW WE COMPARE GayCalgary® Magazine is a cost-effective means of reaching an audience that no other publication in our province specifically caters to. You can use our Cost Per Thousand (CPM) statistic to compare us to other publications across Canada.
CPM to Reach Readers Considering Print Only Considering Print + Web
$690.00 $4.32
PRINT DISTRIBUTION Due to the trend of our readership opting to read us online over picking up print copies, we currently distribute print copies only to a handful of high-traffic locations in Calgary, Edmonton, Lethbridge, and Red Deer. We also give out print copies at GayCalgary® sponsored community events and trade shows throughout the year, and send copies to select LGBT community centres across Canada. WEEKLY MEMBER NEWSLETTER Every week we send out a newsletter to over 16,000 digital subscribers via e-mail and social media, containing a summary of new articles, news releases, prize draws, and more.
National Lesbian & Gay Journalists Association
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
2014 PUBLISHING SCHEDULE
GayCalgary速 Magazine offers monthly print advertising solutions throughout the year. We are currently the only English LGBT Publication in Canada that is more than 48 pages thick each month.
Issue JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2015
Booking Deadline Fri, Dec 27 Wed, Jan 29 Wed, Feb 26 Wed, Mar 26 Wed, Apr 30 Wed, May 28 Wed, Jun 25 Wed, Jul 30 Wed, Aug 27 Fri, Sep 26 Wed, Oct 29 Wed, Nov 26 Wed, Dec 31
Material Deadline Mon, Dec 30 Fri, Jan 31 Fri, Feb 28 Mon, Mar 31 Fri, May 2 Fri, May 30 Fri, Jun 27 Fri, Aug 1 Fri, Aug 29 Wed, Oct 1 Fri, Oct 31 Fri, Nov 28 Fri, Jan 2
Goes Online Sat, Jan 4 Thu, Feb 6 Thu, Mar 6 Fri, Apr 4 Thu, May 8 Thu, Jun 5 Thu, Jul 3 Thu, Aug 7 Thu, Sep 4 Thu, Oct 9 Thu, Nov 6 Thu, Dec 4 Thu, Jan 8
Hits Newsstands Mon, Jan 6 Fri, Feb 7 Fri, Mar 7 Sat, Apr 5 Fri, May 9 Fri, Jun 6 Fri, Jul 4 Fri, Aug 8 Fri, Sep 5 Fri, Oct 10 Fri, Nov 7 Fri, Dec 5 Fri, Jan 9
All Dates are subject to change. Advance notice will be given via the monthly business newsletter, and on the website.
BONUS DISTRIBUTION SCHEDULE
The following is a projected list of bonus distribution opportunities, with the edition where ads will benefit.
NOTE: We typically sponsor or support the events listed below, and thus have special privileges for distribution above other non-sponsoring publications. Entries listed in gray are marketing opportunities for periods of increased pick-up at our regular distribution locations. Entries in purple show confirmed sponsorship as of January 2014. FOR BONUS DISTRIBUTION AT...
ADVERTISE IN...
Jasper Pride................................................... March 2014 Calgary Entertainment Expo.............................April 2014 ISCCA Coronation (Calgary)................................April 2014 Apollo Western Cup (Calgary)............................April 2014 Fairy Tales LGBT Film Festival............................ May 2014 Edmonton Pride............................................... June 2014 ARGRA Gay Rodeo (Strathmore)......................... June 2014 v2014-01
Lethbridge Pride............................................... June 2014 Calgary Stampede.............................................. July 2014 Capital Ex (Edmonton)......................................... July 2014 Calgary Fringe Festival....................................... July 2014 Edmonton Fringe Festival............................. August 2014 Red Deer Pride............................................. August 2014 ISCWR Coronation (Edmonton).......................... August 2014 Calgary Pride................................................ August 2014 Medicine Hat Pride................................. September 2014 Calgary AIDS Walk.................................. September 2014 Edmonton AIDS Walk............................. September 2014 Edmonton Entertainment Expo................... October 2014 Our Anniversary Edition..........................November 2014 Lethbridge Entertainment Expo...............November 2014 AIDS Awareness Week............................. December 2014 Event dates, availability, and sponsorship status may be subject to change. Subscribe to our Monthly Business Newsletter for updates.
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
OUR READER DEMOGRAPHIC
Our readers are greatly involved in their city, and highly engaged in our magazine: attending and participating in events, fundraising for charity, buying products and services from gay-friendly businesses - and they use GayCalgary® Magazine as their guide. Our magazine continues to innovate the publishing industry by harnessing new technologies, ensuring our place in the future. We have a digital subscriber base of over 16,000 people through our website and other social media.
We cite the following sources for the statistical data to follow: [1] CMI 2010 LGBT Community Study - Results for GayCalgary® Magazine Respondents (an independent study) [2] GayCalgary® Magazine 2010 Reader Survey (an in-house survey) [3] CMI 2009 LGBT Consumer Index Study - Survey Results for GayCalgary® Magazine Respondents (an independent study) [4] CMI 2011 LGBT Community Study - General Results (an independent study) [5] GayCalgary® Magazine 2012 Alberta Gay Bar Survey (an in-house survey) [6] CMI 2012 LGBT Community Study - Results for GayCalgary® Magazine Respondents (an independent study) [7] CMI 2013 LGBT Community Study - Results for GayCalgary® Magazine Respondents (an independent study) [8] CMI 2013 LGBT Travel Survey (an independent study)
Car..............................................................................11.5% Male...........................................................................66.7% Laptop Computer.......................................................16.5% Female........................................................................29.0% Tablet Computer.........................................................17.0% Trans-identified and Genderqueer...............................4.3% Smart Phone...............................................................21.5% GENDER IDENTITY[5]
61% are aged 18-39[5] SEXUAL IDENTITY[5] Gay.............................................................................63.8% Lesbian.......................................................................18.8% Bisexual......................................................................13.4% Queer.........................................................................11.6% Other............................................................................9.2%
78% are fully out to their family.[2] 81% are fully out to their friends.[2] 61% are fully out at work.[2] ANNUAL HOUSEHOLD INCOME[7]
75.4% have brand preference, but are willing to try other brands.[3] LOYALTY[2] As a direct result of reading GayCalgary® Magazine, readers: Visited a website for more info..................................80.6% Attended an LGBT Community event.........................60.5% Attended a play, concert or movie.............................36.1% Purchased a product or service..................................35.3%
67% are more likely to attend an event sponsored by GayCalgary® Magazine.[2]
[2] $25,000 to under $50,000..........................................14.0% AWARENESS $50,000 to under $75,000..........................................18.0% The following made readers aware of upcoming events: $75,000 to under $100,000........................................13.0% Advertisements in GayCalgary® Magazine.................89.1% More than $100,000............................................... 28.5% Articles in GayCalgary® Magazine..............................89.9% Find Out section in GayCalgary® Magazine................90.8% 54.5% have a Bachelor’s Degree, [7] Web Banners on GayCalgary.com...............................73.9% Master’s Degree or Doctorate.
PLANNED PURCHASES FROM 2013[7] Primary Residence......................................................10.0% Vacation Home.............................................................3.5% Furniture.....................................................................25.0% Major Vacation...........................................................46.5% v2014-01
The average reader spends
70 minutes reading
a print copy of GayCalgary® Magazine each month.[2]
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
FOOD & BEVERAGES
At least 44.2% Drink Vodka[1] At least 43.7% Drink Beer[7] At least 41.5% Drink Wine[7] At least 29.4% Drink Rum[1]
At least 25.4% Drink Gin[1] At least 23.1% Drink Whiskey/Bourbon[1] At least 17.5% Drink Tequila[1]
76.8% spend money to drink Coffee at home[1] 83.1% spend money to drink Coffee while out[1] At least 42.8% spend money on Energy/Sports Drinks[1]
BARS & RESTAURANTS
90% regularly dine out with friends[1] At least 69% drink alcohol while out[4]
Spend $50-$99 per week at Restaurants[3].........................................................34.1% Spend over $100 per week at Restaurants[3]......................................................20.6%
73.4% regularly go to a Bar or Club[1] Spend $20-$49 per week at Bars[3].....................................................................29.0% Spend over $50 per week at Bars[3]....................................................................27.8%
TRAVEL
Over the past 12 months, Gay/Bisexual men have on average made 4 leisure trips, paid for 3 round-trip flights, and spent 9 nights at a hotel.[8] Over the past 12 months, Gay/Bisexual women have on average made 4 leisure trips, paid for 2 round-trip flights, and spent 7 nights at a hotel.[8]
When selecting a destination, 59% are influenced by articles on LGBT websites, 54% by articles in LGBT print magazines, 50% by display ads in LGBT print magazines, and 41% by banner ads on LGBT websites.[8]
READING
97.5% rarely or never read Beatroute Magazine[2] 90.7% rarely or never read Avenue Magazine[2] 96.7% rarely or never read SEE Magazine[2] 85.9% rarely or never read FFWD[2] 95.8% rarely or never read WHERE Magazine[2] 81.5% rarely or never read daily papers[2] 95.0% rarely or never read VUE Magazine[2]
72.3% will only pick up an LGBT Community Magazine if it is free[2] v2014-01
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
SPORTS & FITNESS
59.2% are Sports Spectators[1] 52.6% eat healthy daily[1] 65.7% purchased Vitamins in the past year[6] 40.3% regularly go Hiking[1] 15.5% purchased a Bike in the past year[6] 40.6% purchased a Gym Membership in the past year[6] 18.2% belong to an LGBT Sporting Organization[1] MOST POPULAR SPORTS[1]
Make their next purchase happen at your store! Build loyalty and trust in your product brand!
Swimming............................. 45.8% Cycling.....................................32.5% Jogging.....................................30.0% Golf.......................................... 16.4%
Skiing.......................................13.6% Baseball/Softball.......................8.3% Basketball..................................7.5% Snowboarding...........................6.4%
CLOTHING & FASHION
38.5% spent over $1000 on Clothes in the past year[6] 15.5% plan to make a major clothing purchase in the next 12 months[1]
FAMILY & FRIENDS
47.0% live with their Partner[2] 25.2% have Children under 18[2] SOCIAL CONTACTS[1]
What should people buy their gay friends? What should gay people buy their straight friends? Offer some solutions to this dilemma.
Almost Exclusively LGBT........................................................................ 15.2% Primarily Gay or Lesbian with some Straight Friends............................ 19.1% Equal Mix of LGBT and Straight.........................................................49.7% Primarily Straight Friends...................................................................... 16.0% v2014-01
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
HOME & REAL ESTATE
41.1% Live in the Downtown Core[5] 56.5% Live in the Suburbs[5] 41.5% Rent their Primary Residence[5] 44.9% Own their Primary Residence[5]
ENTERTAINMENT
94.1% listen to Music[3] 89.8% watch Television[3] 75.1% listen to the Radio[3] 55.6% play Video Games[3]
69.3% regularly go out to see Movies[1] 31.4% regularly go out to Live Theatre Performances[1] 26.4% regularly go out to Live Music Concerts[1] 23.0% regularly go out to see Opera/Ballet/Symphony[1]
PETS
36.3% spend more than $100 per month on their Pets[7] Dogs Owners[7]. ......................................................................................... 44.7% Cat Owners[7]............................................................................................. 36.5% Bird Owners[7].............................................................................................. 3.5% Own Other Pets[7]...................................................................................... 14.4%
COMMUNITY
47.4% spend time volunteering for non-profits[7] 45.8% attend LGBT Community Fundraising Events[1] 41.2% belong to an LGBT Community Organization[2] v2014-01
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
FREQUENTLY ASKED QUESTIONS
WHAT AD SIZE SHOULD I PURCHASE?
Advertising works by reinforcing your message to readers. Therefore, when possible, you should budget your advertising to last at least 3 months if not more. We offer incremental frequency discounts to advertisers who commit to advertising over several months. Choose your ad size based on what you can afford to sustain, keeping in mind that larger ads are more likely to catch reader attention, and that it may take time to build trust with readers before you see a return on your advertising. For time-sensitive material, larger size ads enable you to make a bigger impact in a shorter amount of time. HOW CAN I GET A SPECIAL DEAL ON MY ADVERTISING? GayCalgary® Magazine offers special discounts to reward long-term advertisers, in increments of 3, 6, 9, and 12 months. See our rate card for details. Furthermore, we offer a 10% discount on print advertising for customers who pre-pay for their advertising. Payment must be received, or credit card information must be on file and pre-authorized before our Material Deadline to be eligible. DOES GAYCALGARY® MAGAZINE REACH A NATIONAL AUDIENCE? GayCalgary® Magazine is a regional publication that caters its community-related content to Alberta readers. As a result, Alberta readers find our publication more meaningful to them personally, and with this higher level of engagement comes more effective advertising exposure. However, our magazine also contains a great deal of content that is not region specific, such as our celebrity interviews, travel features, political column; or topics of interest to tourists, such as major community events. This attracts readers from across Canada, the US, and the World to read our publication online. According to Alexa.com, a 3rd party site that ranks websites around the world, our website (GayCalgary. com) is currently the #1 most popular website of all v2014-01
LGBT Publications across Canada - including National publications.
Furthermore, in 2012 the electronic flipbook version of our magazine on ISSUU.com received anywhere between 5 and 20 times more views each month than other local and national Canadian LGBT publications who use ISSUU exclusively for their online distribution (we receive an additional 75,000 average downloads from our PDF edition each month). So although we say we are a regional publication, advertisers can reach a National audience through GayCalgary® Magazine without paying 3 to 4 times our rates to be in National LGBT newspapers or magazines. WHAT SHOULD MY AD LOOK LIKE? Investing in ad space is sometimes not enough; the appearance of your ad is a critical factor in its effectiveness. The number one reason print ads are overlooked is because they are ugly: cluttered, hard to read, poorly laid out, contain low quality images, etc. If your ad doesn’t offer readers something that they want to look at, then it is likely to slip by them unnoticed. Here are some basic guidelines for designing your ad: Grab Reader Attention - something about your ad needs to get them to initially look at it. This is typically accomplished with an attractive image, or a brief heading that inspires further curiosity. Information at a Glance - the important details of your ad should be obvious, and absorbable by readers within seconds of looking at it. If your message isn’t immediately clear, most readers will move on. Additional Details - when your ad does catch a reader’s full attention, you may wish to include further information in smaller print. But be careful not to overdo it, too much text can be worse than not enough. Making Contact - when readers are interested in your ad, it is critical to give them a way of reaching you. In most cases, a phone number is essential so that readers can obtain information. An E-mail address works to a lesser degree. For a retail store or venue, a Street Address is critical. A Web Address is also helpful.
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com ::::
FAQ’S CONTINUED
For events, it is critical to mention location, date, and most commonly forgotten, a time, even if only tentative. In our 2012 reader survey, 37% said they wouldn’t bother attending an event without a time listed! If you feel your in-house design capabilities are not up to par, talk to us about designing your ads for you. Our graphic designers will help you to develop an effective advertising campaign. WHY IS THE MAGAZINE NOT OUT ON THE FIRST OF THE MONTH?
GayCalgary® Magazine’s target schedule is to be released within the first week of every month, not necessarily on the 1st day of the month. We plan the magazine’s press schedule around important community events, not around end-of-month boundaries. This allows us to publish community event coverage in a more logical and timely fashion, so that month-end event photos can appear immediately in the following edition, not two or three months later. Advertisers receive roughly the same duration of exposure per edition as they would within a normal month. However, advertisers may want to consider promoting some events a month in advance (e.g. an event occurring early in December should consider advertising in the November edition). Failing this, we have other deadline-free advertising options, such as web banners. I’M A DAY (OR TWO) LATE FOR A PRESS DEADLINE - WHAT SHOULD I DO? Submit your files regardless, and call us immediately! There may still be a chance for your advertising to be added before the final designs are submitted to our printers. However, it is at our digression to refuse the late ad insertion if it causes unreasonable hassle. For deadline information, refer to the information in this media kit, visit our website, or subscribe to our monthly business newsletter for reminders and updates. IS YOUR CIRCULATION AUDITED? No. By using controlled circulation, we already know where our magazines are going. We verify critical v2014-01
locations ourselves, and have both in-house and third party statistics proving our online distribution. WHAT DOES THE MAGAZINE DO TO SUPPORT THE LGBT COMMUNITY? GayCalgary® Magazine is an independently owned for-profit business, however, part of our mandate is to maintain a very strong commitment to LGBT community, culture and history. Much of LGBT community and culture arises from grassroots non-profit organizations, charities, and special interest groups who invent creative ways to raise funds or inspire participation in fun activities. Our magazine is a wonderful means for exposure that can help these groups and their events to grow. We offer inkind advertising and services as acknowledged sponsorship for community groups who, in some cases, may otherwise not be able to afford it. When possible, we also frequently write preview articles about upcoming events, and publish photographic coverage that may work to promote future events. In turn, this benefits our advertisers, who see higher pick-up rates because of our community involvement. DO THE ARTICLES AND PHOTOGRAPHY FEATURES RELATE TO ADVERTISING? Our photography features are created according to the magnitude of the event, its relevance to our readership, and the number of photos that turn out well enough to publish. Advertising may make us aware of businesses and events that we should cover, but the amount of advertising a customer purchases does not carry any guarantee about quantity of coverage. HOW MANY PEOPLE SUBSCRIBE TO GAYCALGARY? Currently we estimate over 16,000 people subscribe electronically to GayCalgary® Magazine through GayCalgary. com, Facebook, and Twitter. They receive weekly updates when the electronic copy of the magazine is posted, along with notifications of new online articles, events, photos and videos, prize draws and more.
Please feel free to contact us if you have any further questions:
403-543-6960 • 1-888-543-6960
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
:::: www.GayCalgary.com ::::
BOOKING CONTRACT
Print Ad Size/Type
Start
ex. Full Page (FP), Outside Back (OB) ex. Jan 2014 Sizes: FP HP QP EP SP Spreads: 2PS HPS IFS Covers:2 IF IB OB
mm
Sizes: FP HP QP EP SP Spreads: 2PS HPS IFS Covers:2 IF IB OB
mm
Sizes: FP HP QP EP SP Spreads: 2PS HPS IFS Covers:2 IF IB OB
mm
Sizes: FP HP QP EP SP Spreads: 2PS HPS IFS Covers:2 IF IB OB
mm
Sizes: FP HP QP EP SP Spreads: 2PS HPS IFS Covers:2 IF IB OB
mm
/ / / / /
Duration
Rate
Special Instructions1
ex. 1 month, indefinitely
ex. 3x, 12x
ex. Place near front of magazine
month(s) yyyy
indefinitely3
yyyy
indefinitely3
yyyy
indefinitely3
yyyy
indefinitely3
yyyy
indefinitely3
x prepayment4
month(s)
x prepayment4
month(s)
x prepayment4
month(s)
x prepayment4
month(s)
Banner Size5
Type
ex. Large Horizontal (LH)
ex. Embedded ex. Jan 14, 2014
Start
Horizontal: LH MH SH Vertical: LV MV SV Square: LS MS
Embedded Overlay6 Newsletter7
mm
Horizontal: LH MH SH Vertical: LV MV SV Square: LS MS
Embedded Overlay6 Newsletter7
mm
Horizontal: LH MH SH Vertical: LV MV SV Square: LS MS
Embedded Overlay6 Newsletter7
mm
Horizontal: LH MH SH Vertical: LV MV SV Square: LS MS
Embedded Overlay6 Newsletter7
mm
Horizontal: LH MH SH Vertical: LV MV SV Square: LS MS
Embedded Overlay6 Newsletter7
mm
/ / dd
/ / dd
/ / dd
/ / dd
/ / dd
x prepayment4
Duration
Special Instructions
ex. 30 days, indefinitely
ex. Link to http://www.MyWebsite.com
yyyy
indefinitely3
yyyy
indefinitely3
yyyy
indefinitely3
yyyy
indefinitely3
yyyy
indefinitely3
1) Placement preferences are subject to availability. 2) Cover placement is subject availability - please contact us prior to booking to ensure space is available. 3) Indefinitely overrides any specific duration. Advertisers must give 1 month notice before cancellation. Contracts are automatically cancelled if payment is 120 days past due. 4) 10% discount for prepayment. 5) 50% discount on banners when booked with print advertising. 6) Overlay option only available for LS, MS, and LH banner sizes. 7) Newsletter option only available for MH and MS banner sizes. Newsletter banners are charged per mailout.
BILLING INFORMATION Company: Submitted by: Postal Address: Phone:
City: Fax:
Deadline Reminders: E-mail
Postal Code:
E-mail: Phone
By signing here, you acknowledge that the above information is correct, agree to the terms and conditions outlined on the back of this page, and give a personal guarantee that all incurred advertising expenses will be paid. v2014-01
Province: Invoice by:
Post E-mail Fax
X
Signed on this DD day of
MM
,
YYYY
.
2136 17th Avenue SW Calgary, AB T2T 0G3 sales@gaycalgary.com
Ph: 403-543-6960 Tf: 1-888-543-6960 Fx: 403-703-0685
:::: www.GayCalgary.com :::: BOOKING SHEET INSTRUCTIONS
For each continuous ad or web banner run, fill in a row of the appropriate table. Please use one row per ad size/type. ex. The following would constitute separate rows: • FP starting Jan 2014 for 3 months • FP starting Oct 2014 for 1 month • QP starting Oct 2014 for 1 month
For print ads, you may apply frequency discounts
in the Rate column based on all print ads booked. ex. The following demonstrate rates based on bookings: QP for 3 months + EP for 3 months = 6x rate for both bookings QP for 3 months + EP for 2 months = 3x rate for both bookings Non-profit group = 12x rate for all bookings
Fill in the Billing Information section. Sign and date the booking sheet. Submit the completed booking sheet by E-mail, fax, or drop it off in person (please call ahead).
COPY & CONTRACTS a. No cancellations accepted after issue closing date. b. The advertiser reserves the right to change size and colour of advertisement prior to booking deadline. c. The advertiser is responsible for ensuring the correctness of information in all submitted materials. d. Frequency discounts are based on a contract period of consecutive months commencing with the Advertiser’s first insertion. Advertisers who fail to use the space contracted will be short-rated. e. Earned rates will apply except when the use of smaller units lowers the total campaign cost below the amount that the larger units reached at their earned rate. f. The Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, orders, or copy instruction that conflict with the Publisher’s policies. g. The Publisher reserves the right to hold the Advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the Publisher. h. The liability of the Publisher for any error for which it may be held legally responsible will not exceed the cost of the space. The Publisher specifically assumes not liability for errors in the key number or type set by the Publisher, nor will the Publisher accept any responsibility for any error caused as a result of bookings or advertising material received not according to specification or after material closing date. v2014-01
TENTATIVE DEADLINES
Issue JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY 2015
Booking Fri, Dec 27 Wed, Jan 29 Wed, Feb 26 Wed, Mar 26 Wed, Apr 30 Wed, May 28 Wed, Jun 25 Wed, Jul 30 Wed, Aug 27 Fri, Sep 26 Wed, Oct 29 Wed, Nov 26 Wed, Dec 31
Materials Mon, Dec 30 Fri, Jan 31 Fri, Feb 28 Mon, Mar 31 Fri, May 2 Fri, May 30 Fri, Jun 27 Fri, Aug 1 Fri, Aug 29 Wed, Oct 1 Fri, Oct 31 Fri, Nov 28 Fri, Jan 2
All dates are subject to change. Advance notice will be given via the monthly business newsletter, and on the website. Please ask to join our newsletter.
i.
All advertising insertion orders are subject to the condition that the Publisher shall have no liability for failure to execute accepted advertising orders because of acts of Nature, governmental restrictions, fires, strikes, accidents, or any other occurrences beyond the Publisher’s control (whether like or unlike any of those enumerated herein) which prevent the Publisher from partially or completely producing, publishing or distributing GayCalgary® Magazine. j. The Publisher will not be responsible for any advertising materials not requested for return within six months of previous usage. k. The Publisher will not guarantee optimum reproduction, nor accept responsibility for error, on any materials submitted later than the scheduled material closing date.
GRAPHIC DESIGN SERVICES a. The advertiser will receive a proof of any advertising produced by GayCalgary® Magazine before the submission deadline. The advertiser assumes full responsibility for the correctness of information. Please read proofs carefully. b. The Publisher reserves the right to insert advertisements whose proofs remain unapproved after the submission deadline, and assumes no responsibility for incorrect information. c. All advertising material produced by GayCalgary® Magazine remain the property of GayCalgary® until paid for, in full, by the advertiser.