Native Habitat Restoration Coalition Proposed Branding Concept Brief & Style Guide for N.H.R.C, Newcastle Earth Day, Native Habitat Stewards, Nature Stewards. Fall 2015 Gavin MacPherson
Gavin MacPherson | NHRC | Index
Creative Summary Research Analysis Inspiration & Moodboard Sketches Comparables Semifinals & Finals Native Habitat Restoration Coalition Style Guide Nature Steward Style Guide Native Habitat Stewards Style Guide Knights of the Living Forest Style Guide Newcastle Earth Day Style Guide Newcastle Earth Day Postcard Newcastle Earth Day Volunteer T-shirt
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Creative Brief
Programs
Native Habitat Restoration Coalition
Native Habitat Stewards
Native Habitat Restoration Coalition (NHRC) projects restore a very healthy balance to the environment by removing invasive weeds and planting native species plants. Our mission is to inspire everyone to remove invasive weeds and protect the native habitat.
This program’s mission is to inspire everyone to remove invasive weeds and protect the native habitat.
We’re Advocates for a Healthy Environment & Sustainable Local Communities. It’s Important. It’s Possible. It’s Essential.
This program’s mission is support and maintain events that involve the community.
NHRC works with cities and communities to reduce the negative impact of invasive, noxious weeds in public places, like parks, trails, and open spaces. We produce projects, workshops, events, and advocate for communities. The program offers education about invasive weeds, methods for control or eradication, and provides opportunities where volunteers participate in “hands-on” restoration projects, improving the environmental health, and aesthetic and recreational qualities of our public places.
Knights of the Living Forest
Gavin MacPherson | NHRC | Creative Summary
Nature Stewards
This program’s mission is to encourage, educate, and assist children and youth with conservation projects.
Original Logos
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Newcastle Earth Day Earth Day in Newcastle is produced by the NHRC in partnership with the City of Newcastle and the King Conservation District. This event is all about creating a healthy planet and sustainable environment. Businesses and non-profits share green products and services. You’ll have the opportunity to certify your yard as a Wildlife Habitat. Activities for the entire family. Music. Food trucks.
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Gavin MacPherson | NHRC | Research Analysis
Earth Day’s 45th anniversary could be the most exciting year in environmental history. The year in which economic growth and sustainability join hands. It’s our turn to lead. So our world leaders can follow by example.
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Gavin MacPherson | NHRC | Research Analysis
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New Leaf Paper paper, USA Elixir Design, USA, 1998
A graphic take on the phrase ‘turning over a new leaf’ communicates the spirit of an environmentally responsible paper manufacturer.
Action Now Network Charity, USA Siah Design, USA, 2008
Hands reach out around the world in this symbol for an organization that connects people with charities.
Eleanor Grosch
Print, Digital Vector, 2010
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Gavin MacPherson | NHRC | Inspiration & Moodboard
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Gavin MacPherson | NHRC | Sketches
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Gavin MacPherson | NHRC | Sketches
The City of Newcastle city seal. 13
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Gavin MacPherson | NHRC | Sketches
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NEWCASTLE
CASTL W E
E
N
NEWCASTLE
t h day
CASTL EW
E
N
e
ar
ar
e
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Gavin MacPherson | NHRC | Sketches
t h day
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Knights of the Living Forest
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Knights of the Living Forest
Gavin MacPherson | NHRC | Comparables
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Gavin MacPherson | NHRC | Comparables
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Gavin MacPherson | NHRC | Comparables
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Gavin MacPherson | NHRC | Semifinals & Finals
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The Native Habitat Restoration Coalition logo should never be stretched, compressed, or manipulated. Stretched Grey
Green
R 109 G 110 B 112
R 132 G 161 B 95
PANTONE # 6D6E70
PANTONE # 84A35C
C 0% M 0% Y 0% K 70%
C 53% M 22% Y 78% K 3%
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Gavin MacPherson | NHRC | Native Habitat Restoration Coalition Style Guide
Compressed
Manipulated
When being placed within a document the logo should have enough space around it equal to the height of the N in the logo. By maintaining the N as a reference within all usages then the empty space around the logo will be consistent for the branding.
The minimum width size is 1 inch 2.54 cm 6 pica
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The Nature Stewards logo should never be stretched, compressed, or manipulated.
Stretched Blue Green
Green
Light Green
R 88 G 175 B 99
R 132 G 161 B 95
R 187 G 217 B 120
PANTONE # 58AF63
PANTONE # 84A35C
PANTONE # BBD978
C 68% M 7% Y 81% K 0%
C 53% M 22% Y 78% K 3%
C 30% M 0% Y 69% K 0%
Compressed
Manipulated
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Gavin MacPherson | NHRC | Nature Steward Style Guide
When being placed within a document the logo should have enough space around it equal to the height of the square in the logo. By maintaining the square as a reference within all usages then the empty space around the logo will be consistent for the branding.
The minimum width size is 1 inch 2.54 cm 6 pica
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The Native Habitat Stewards logo should never be stretched, compressed, or manipulated.
Stretched Blue Green
Green
Light Green
R 88 G 175 B 99
R 132 G 161 B 95
R 187 G 217 B 120
PANTONE # 58AF63
PANTONE # 84A35C
PANTONE # BBD978
C 68% M 7% Y 81% K 0%
C 53% M 22% Y 78% K 3%
C 30% M 0% Y 69% K 0%
Compressed
Manipulated
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Gavin MacPherson | NHRC | Native Habitat Stewards Style Guide
When being placed within a document the logo should have enough space around it equal to the height of the square in the logo. By maintaining the square as a reference within all usages then the empty space around the logo will be consistent for the branding. The minimum width size is 1 inch 2.54 cm 6 pica
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Knights of the Living Forest logo should never be stretched, compressed, or manipulated. Stretched Green R 132 G 161 B 95 PANTONE # 84a35c
Compressed
C 53% M 22% Y 78% K 3% Manipulated
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Gavin MacPherson | NHRC | Knights of the Living Forest Style Guide
When being placed within a document the logo should have enough space around it equal to the height of the heart shape in the logo. By maintaining the heart height as a reference within all usages then the empty space around the logo will be consistent for the branding. The minimum height size is 1 inch 2.54 cm 6 pica
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The Newcastle Earth Day logo should never be stretched, compressed, or manipulated.
Stretched Grey
Green
R 109 G 110 B 112
R 132 G 161 B 95
PANTONE # 6D6E70
PANTONE # 84a35c
C 0% M 0% Y 0% K 70%
C 53% M 22% Y 78% K 3%
Compressed
Manipulated
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Gavin MacPherson | NHRC | Newcastle Earth Day Style Guide
When being placed within a document the logo should have enough space around it equal to the height of the heart shape in the logo. By maintaining the heart height as a reference within all usages then the empty space around the logo will be consistent for the branding. The minimum height size is 1 inch 2.54 cm 6 pica
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Lake Boren Park 13058 SE 84th Way Newcastle, WA 98056
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Gavin MacPherson | NHRC | Newcastle Earth Day Postcard
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Gavin MacPherson | NHRC | Newcastle Earth Day Volunteer T-shirt
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Gavin MacPherson | NHRC | Newcastle Earth Day Volunteer T-shirt
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Gavin MacPherson | NHRC | Section