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business creators. You will be qualified for many career-entry positions such as sales, management, fundraising for not-for-profits, and business reporting. All are excellent opportunities to see firsthand how a business is operated and can serve as an arena for you to develop your own creative ideas. The following courses must be completed to satisfy the requirements for the BSBA in Entrepreneurship: ENTR 310/Organizational Innovation ENTR 330/Entrepreneurial Finance ENTR 410/New Venture Creation MKTG 325/Marketing Communications MKTG 400/Market Research Choose one of the following: ENTR or MKTG elective MGMT 450/Internship in Management
COURSE DESCRIPTIONS: ENTR 310: Organizational Innovation Organizational Innovation provides an overview of the entrepreneurial process. In this course, we discuss where entrepreneurs get their ideas and the different types of entrepreneurial opportunities, such as start-ups, franchises and family-owned businesses, which are available to someone wanting to start a business. The two primary focuses of this course are around understanding the process of idea generation/evaluation and providing a complete understanding of the components of a business plan. By the end of the semester, students will have evaluated several start-up companies as well as identified and evaluated original product, service and non-profit ideas of their own. This course is also listed as MGMT 311. Prerequisite: BCOR 240, BCOR 250 3 credits ENTR 330: Entrepreneurial Finance Entrepreneurial Finance focuses on the financial issues confronting start-up ventures. These ventures do not have the same standing as well-established, publicly traded corporations; therefore, a start-up must raise capital differently. We will address key questions relevant to these companies: how financial statements are created and interpreted; how much money can and should be raised; when should it be raised and from whom; what is a reasonable valuation of the company; and how funding should be structured. In this course, start-up companies will be examined at all phases of their life cycles, from initial idea generation to the ultimate harvesting of the venture. We will also investigate various organizational forms, financing options and ways to harvest the venture. This course is also listed as FINC 330. Prerequisite: BCOR 311 3 credits ENTR 410: New Venture Creation New Venture Creation represents the culmination of the entrepreneurship program. In this class, students integrate all of their knowledge from business core courses, as well as their advanced course work, to create a fully integrated business plan around an original business idea. Throughout the semester, the professor will act as a consultant to various student teams guiding them through the creation of a business plan including the creation of an executive summary, detailed product/service description, market analysis, operations plan and financial plan. At the end of the semester, this information will be presented to an outside group of business executives in the form of a business plan, elevator pitch and business plan presentation where the students will earn their final grade for the class. Prerequisites: ENTR 310, ENTR 330 3 credits