Think of this as your
Mobile App Bible Welcome to Momentum Mobile! Our team of talented individuals is more than eager to start turning your mobile app dream into full-functioning reality. Here at M2, we want you to know we understand that the road to success can have its ups, downs, twists, and turns. Having the best team of developers and designers in place is crucial to avoid costly mistakes along the way. We put the best possible combination of award winning talent in your corner, gaining you a valuable edge in the competitive app marketplace. In order to successfully kick-off your mobile app, we would like you to thoroughly read this packet. In here you will find all the information you need to keep the process flowing smoothly on your end. Please refer back to this packet during your partnership with us.
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Table of Contents 1. More Than Just an App
7. Fun Facts
We can provide you with complementary components.
2. The Best Stick to their Process
We ♥ infographics.
8. Don’t Be Shy
Take your idea to a ready-to-use application.
Let’s have a conversation.
3. Design Guide
9. Comment Tracker
Questionnaire & examples.
Feedback is our fuel!
4. Social Marketing
10. Check List
More than everyone is doing it.
Did you forget something?
5. Client Wish List
11. Thank You
Domain, UDID & developer account.
From the bottom of our hearts.
6. Seeing is Believing The wait is over! Try out your app.
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More than just an App.
What kind of mobile application company would we be if we just sent you on your way with only your custom mobile app? Not one of the leading mobile app developers in the United States! Depending on your contract agreements, we can provide you with the following complementary components:
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Custom designed website for your app.
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Search Engine Optimization (SEO) of your website.
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Complete reporting & analytics.
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Twitter & Facebook presence.
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In-app advertising, if desired.
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25+ app directory submissions.
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Customized press release.
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App store submission and optimization.
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…excited yet?
The best stick to their Process.
We follow a strict in-house process that takes your idea to a ready-to-use mobile application accessible on any desired platform.
01.
And our partnership begins! All funds and contracts have
04.
Next we’ll reveal your mood-board, wireframe and mock-
been signed and approved. We give you this welcome
ups. This is our way of proposing themes, fonts and color
packet and a homework questionnaire on page 7 that needs
schemes for your project. Once we gather all of your
to be filled out and sent back. This questionnaire helps the
feedback, we’ll hand-off the design to the development
designer get an initial feel of the overall design you want your
team. This is where your app comes to life!
app to look like and feature. *Please supply all logos, design files, operating systems, platforms and other materials the designer may need if you have not already done so.
02.
05.
Now pay attention, this is the fun part for you! After all that hard work, long hours and panic attacks, we send you over a final demonstrative build. You get to play with your mobile
Within a week after you’ve agreed to sign your life away and sent us the questionnaire, we’ll contact you to set up a project kick-off call. This is simply for you and our crew to become acquainted with one another and learn more about your brand, idea and team. During this time, we also establish a working timeline, goals, design and any other necessary information. Our priority is to leave you feeling comfortable and excited.
app and make sure the functionality is to your standards.
06.
Once we receive your blessing and final payments, we submit the app to the pre-designated store(s).
07.
As we are waiting for approval from the app store(s), we’ll begin configuring and launching your marketing package if applicable. This effort includes Facebook and Twitter development that will draw consumers to your app.
03.
About a week after our kick-off call, we’ll send you over a SOW (summary of work), which further outlines the development breakdown. Here we will agree upon breakingup the timeframe of the project into stages, or what we like to call milestone builds (and sometimes sprints). (We like to give complex titles to everything huh?) During this time, we’ll ask you to join our project management site: Basecamp. This will harvest the majority of our communications.
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08.
Breathe; the stress is over (at least on our end)! Now we just have to cross our fingers and hope for no bugs. Typically, we don’t forecast any complications to arise but if they do, our contract agrees to fix them within 6 months (unless otherwise noted in contract).
Design A Guide
P
Wireframes - Preliminary design stage that showcases the functionality and workflow of the app.
P PRIVATEXT
As part of our design process, we’ll take the questionnaire that you will soon be filling out for us on the next page, any files, references and incorporate them into a mood-board that showcases several themes, fonts and design direction.
PRIVATEXT Heading The quick brown fox jumps over the lazy dog. 1234567890-=!@#$%^&*()_+
Mood Boards - Exploration of different design approaches to the overall look and feel of the app.
After we receive and implement your feedback, we’ll mock-up what each potential mobile app page will look like. During this process, you’ll receive a basic wireframe/mock, a map that shows the complete functionality and flow of your application, and final specs with the complete design. Momentum Mobile’s flat fee pricing structure includes a maximum 3 revisions to design work, as well as all functionality as outlined in the spec document. Any change request to app functionality outside of scope, or further revisions to design will be assessed at an hourly rate in addition to agreed upon flat rate.
Mockups - Implementation of chosen design direction.
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Questionnaire
Design Brief
1
How would you describe your services and/or products?
2
Who are your main competitors?
3
How are you different from your competitors?
4
What’s the age range of your target customer base?
Momentum Mobile’s design scope of work includes three distinct design cues to choose from. Once a direction is chosen, client is entitled to two (2) further revisions to artwork. Any further revisions will be outside Scope of Work and may incur additional expenses.
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Questionnaire
Design Brief
5
Do you have any specific imagery in mind for your app?
6
Do you have any color preferences, or existing brand colors?
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Do you have any colors that you do not wish to use?
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What adjectives should best describe your app?
Momentum Mobile’s design scope of work includes three distinct design cues to choose from. Once a direction is chosen, client is entitled to two (2) further revisions to artwork. Any further revisions will be outside Scope of Work and may incur additional expenses.
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Social Marketing If you don’t already know, social marketing is the next big thing. We wouldn’t want to leave you in the dark if you’re not already on board the social media train. That’s why we want to create your own Twitter and Facebook account that you can use to tell your social fan base to download your mobile app. If you’re feeling more creative, we also have some other ideas on how we can integrate more social media using your mobile app. Aren’t quite sold yet? Here are several statistics about Facebook and Twitter that may pique your interest.
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More than 500 million active users
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50% of our active users log on to Facebook in any given day
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Average user has 130 friends
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People spend over 700 billion minutes per month on Facebook
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There are over 900 million objects that people interact with
nearly tripled from 50 million to 140 million
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Twitter’s membership has reached 572,000 new accounts by March 12, 2011. For the past month, the average daily sign-up
(pages, groups, events, and community pages)
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In the past year, the average number of tweets per day has
Average user is connected to 80 community pages, groups, and events.
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Average user creates 90 pieces of content a month.
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More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
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More than 70 translations available on the site
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About 70% of Facebook users are outside the United States.
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rate has been 460,000 new accounts,
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Twitter has also marked a 182% increase in the number of users tweeting from mobile devices in the past year.
Client Wish List In order to design and develop your mobile app as efficiently as possible, we would like to ask you to do a couple of things on your end. This also helps you maintain privacy since most of these actions will require credit card information. Of course we wouldn’t just send you on your way just like that. With each requirement, we’ve also provided you a resource that will aid you during each step.
Domain purchase
UDID (Unique Device Identifier)
Remember when we mentioned we did more than just build you a mobile app? We will also provide you with a custom marketing website for your app. This page can link to your previously existing brand site or can stand-alone. If you don’t already have a domain purchased, we’ll need you to go ahead and do that. Feel free to do that using any hosting site provider.
This step is only necessary if you’re choosing to use an Apple platform (iPhone/iPad). All necessary information and steps on how to find yours is in this link: http://bit.ly/9RwNeA
Please click here to familiarize yourself with the
requirements needed to get your app approved by Apple.
Development Account Information
For a list of the top ten visit: http://bit.ly/hWJmQB For some tips visit: http://bit.ly/7REwG2
Depending on which platform you choose, you’ll need to register with the development site. See and follow the instructions using the links below.
Platform & Operating Systems
Blackberry: http://us.blackberry.com/developers/
This part won’t require much effort. We just need you to provide us with the platform(s) (i.e. iPad) you’d like your app built for, as well as their operating system(s) (i.e Windows, iOS). 10
Android: http://market.android.com/publish/Home Apple: https://developer.apple.com/programs/start/standard/create.php
Seeing is Believing The wait is over! Ready to install and test out your new mobile app?
iPhone
Android
1.
1.
Mac Users – Download .ZIP file and double click to extract files (to same location). Windows users see * below.
2.
Open iTunes on your computer – Select Apps in your library list
download “App Installer.” (Free application)
2.
to the left side. If Apps option does not appear in your Library
Follow these simple instructions below and start your demo process!
list, go to File-Preferences, and click the box for Apps under the
3.
Connect Android phone to computer via USB cable and chose connection type “Disk Drive.”
“Show” section.
3.
Save ADK file from Basecamp to computer.
With “Apps” selected in library list, first drag the file including
4.
Drag and drop apk file into hardrive of Android Phone (via my computer if windows or applications if mac)
“mobileprovision” or “profile” into any of the blank white areas to the right side of iTunes. You should see a small green + when holding file over the correct area to drop.
4.
Go to the Android Market Place on your Android phone and
Repeat step above with the same exact file, it should now say the file already exists, please cancel. This step is just to confirm
5.
Disconnect Android phone from computer.
6.
Open “App Installer” and apk file should appear.
7.
Click on apk file and chose option to install.
the file was accepted in step #3.
5. 6.
Now, drag the second file ending in .ipa to the same area. The app with a generic icon should now appear in your window.
Blackberry
Connect your device if required and select sync – That’s it! If
1.
by chance it does not appear after sync or if you receive an error during sync phase please contact us for assistance. We are available to assist via remote sharing of your computer if required.
Windows Users – Once .ZIP file is downloaded it MUST be
extracted using software other than native windows zip
extraction. We recommend winRAR and free trials are
available. Once completed you will find the files within the
MAC_OSX sub-folder. Proceed with steps 3-5 above.
Install BB device manager on your PC (http://us.blackberry.com/ apps-software/desktop/)
2.
Plug in USB cable.
3.
Run device manager.
4.
Select .alx file in opened File Dialog.
5.
Follow instructions. *Make sure you do not unplug USB cable during installation process.
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*In some occasions, over the air (OTA) installation is needed with certain BB OS and/or platforms.
ac·count·abil·i·ty noun \ə-ˌkau̇n-tə-ˈbi-lə-tē\
The quality or state of being accountable; especially: an obligation or willingness to accept responsibility or to account for one’s actions.
Your mobile app is important to you—your business is important us. In order to get your app completed to your standards, we’ll do as much on our end as we can. We’d like to think of our partnership as an act of reciprocity, or one where we positively hold each other accountable for the progress of every developmental step. Just as you need us to work around your schedule, team and requirements, we may need some flexibility too. Although you’re mobile app is a priority, we are building apps for several other clients as well. All in all, we are human. Please be patient and bare with us, because although we are experts, we are still learning new things everyday!
Putting Accountability into Practice Example #1: Sometimes we can get so wrapped up in our daily lives that we unconsciously forget our accountability rule. To avoid latent responses, let’s make an initiative to answer messages, comments, emails, etc. within a 24-36 hour timeframe.
www.savagechicken.com
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Fun Facts With mobile technology rapidly changing everyday, we’d like to share with you some fun facts to illustrate what’s going on in the mobile appsphere today. Go ahead, predict which category you think your mobile app will fit into!
App Store Sizes
Apple 225,000
Apps in Apple’s Top 100
5%
Traditional mobile devs.
Android
17%
Traditional media companies
70,000
17%
Retailers & brands
19%
Traditional gaming companies
20%
iPhone focused startups
22%
Online firms
Ovi 13,000
iPad 11,000
Blackberry 7,200
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Fun Facts
53%
of US mobile developers are building apps
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IGR’s survey says next most popular platforms were Blackberry, Android and Windows Mobile 6.5.
Worldwide Mobile Communications Device Open OS Sales to End Users by OS (Thousands of Units)
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OS
2010
2011
2012
2015
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Symbian
111,577
89,930
32,666
661
Android
67,225
179,873
310,088
539,318
RIM
47,452
62,600
79,335
122,864
25%
iOS
46,598
90,560
118,848
189,924
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Of those, nearly three quarters are targeting iOS.
Microsoft
12,378
26,346
68,156
215,998
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That’s twice as many as are targeting DS and PSP.
Other
11,417.4
18,392.3
21,383.7
36,133.9
Total
296,647
467,701
630,476
1,104,898
Developers are making apps for 2.4 platforms on average, but this will increase to 3.4 over the next year. More than half think multi touch is important or essential to development.
of game developers are now making mobile games up from 12% in 2009
App Store Satisfaction
Market Share (%)
OS
2010
2011
2012
2015
Symbian
37.6
19.2
5.2
0.1
Android
22.7
38.5
49.2
48.8
RIM
16.0
13.4
12.6
11.1
iOS
15.7
19.4
18.9
17.2
Microsoft
4.2
5.6
10.8
19.5
Other
3.8
3.9
3.4
3.3
Source: Gartner (April 2011)
Verizon 62%
Blackberry 58%
T-Mobile 66%
Apple 84%
Sprint 65%
Android 81% AT&T 64%
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Windows 56%
Don’t be shy We’re social people! We want you to know we’re available to you. Please don’t hesitate to reach out to us for any reason.
Momentum Mobile Phone: 800.616.0082 Fax: 888.838.9041 3825 Henderson Blvd – Ste 500 Tampa, FL 33606
Account Manager Lindsey Howe lhowe@momentummobile.com Lead Technical Director Joe Gorecki jgorecki@momentummobile.com
Founder/CEO Chris Young chris@momentummobile.com
Creative Director Josh Buckner jbuckner@momentummobile.com
President/COO Josh Carlucci josh@momentummobile.com
Creative Director Gabe Validiva gvaldivia@momentummobile.com
Project Director Dan Ptaszynski dan@momentummobile.com 15
Comment Tracker Feedback is our fuel! In the event that you have any changes, comments, or technical difficulties after your app is developed, we’d like to know and keep tabs. That’s why we have provided you with a detailed excel document with this packet that will make recording these events a piece of cake!
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Client Checklist At this point I’m sure this has been information overload. That’s why we wanted to leave you with this page that highlights all of the above info in a simple, clear checklist. Don’t you wish you had skipped ahead?
Please complete and email to us before kick-off call:
Design Brief Questionnaire. UDID Number.
Domain & Host Name.
Operating System & Platform. Platform Account with username and password.
Files, Creative and other pertinent information and password.
All Contact Information (Email, Phone Numbers).
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MOMENTUM mobile
www.momentummobile.com 3825 Henderson Blvd – Ste 500, Tampa, Florida 33629