MWR Marketing Media Kit

Page 1

MEDIAKIT

2019-2020

FO RT GORDON M WR


TABLEOFCONTENTS INTRODUCTION

STATS

FYI MAGAZINE OPPORTUNITIES

PRINTED MEDIA OPPORTUNITIES

WEB OPPORTUNITIES

SOCIAL MEDIA OPPORTUNITIES

HAPPENINGS

DIGITIAL OPPORTUNITIES

DIGITAL OPPORTUNITIES

GOLF COURSE

DISC GOLF

MWR SPONSORSHIP OPPORTUNITIES

OCTOBER

NOVEMBER

DECEMBER

JANUARY

FEBRUARY

MARCH

APRIL

APRIL

JUNE

JULY

AUGUST

SEPTEMBER

SPECIAL EVENTS

SPECIAL EVENTS

UNIQUE OPPORTUNITIES

UNIQUE OPPORTUNITIES

CONTACT INFO

CONNECT WITH US

MAY

NOTES


IN DUC

TRO TION FAMILY AND MWR SERVICES Family and MWR services range from child development and after school programs to deployment assistance, relocation aid and career services. Also offered are financial management, family counseling and support networks for single service members, families, retirees and civilians. Leisure services include sportĘźs programs, fitness centers, parks and recreational facilities, restaurants, libraries, clubs, concerts, community events, travel services, lodging and an auto skills center.

FAMILY AND MWR MISSION STATEMENT Our mission is to serve the needs, interests and responsibilities of each individual in the Army community with support and leisure services designed to enhance the quality of their lives for as long as they are associated with the Army, no matter where they are. We pledge to meet the needs of our customers: Active, Reserve and Guard service members, civilian employees, retirees, all respective members of their families and other eligible participants. 3


Fort Gordon is home to the Army, Marines, Air Force and Navy.

114K

Supported population

80K

Retirees & their family members

21,000

Family Members of Active Duty

18,500

Service Members

13,500

5,000 AIT Students

Civilian Employees

Other fun facts: 580,000 Annual visitors at 4 fitness centers 160,000 Annual number of visitors at the CafĂŠs and GordonĘźs Conference and Catering 129,000 Annual number of visitors at Gordon Lanes Bowling Center 88,000 Annual visitors to Pointes West Army Resort 47,000 Annual number of visitors at Bingo Palace 4

BY THE NUMBERS

STATS

30,000 Number of golf rounds at Gordon Lakes Golf Club


OPPORTUNITIES

FYIMAGAZINEADOPPORTUNITIES 12,000 Copies per quarter Full color print publication

Winter (January-March); Spring (April-June) Summer (July-September); Fall (October-December)

Full Page (outside cover, inside cover and page 1) w/Bleed: 5.625”x 8.625” (.125” bleed) $700.00 Full Page (inside publication) w/Bleed: 5.625”x 8.625” (.125” bleed) $600.00 Half Page (horizontal) w/ Bleed: 5.625” x 4.806” (.125” bleed) $500.00

FULL PAGE

Third Page (horizontal) w/ Bleed: 5.625” x 2.9306” (.125” bleed) $400.00 HALF PAGE PUBLICATION MONTH: JANUARY • APRIL • JULY • OCTOBER SPACE RESERVATION: NOVEMBER 1 • FEBRUARY 3 • MAY 1 • AUGUST 3 PRINT READY DEADLINE: NOVEMBER 15 • FEBRUARY 17 • MAY 15 • AUGUST 17

THIRD PAGE

*Due to space restraints, no more than two (2) similar or like businesses will be able to place advertising in the same publication, i.e. no more than two (2) hotels, no more than two (2) real estate agencies/agents, etc. We have many other great opportunities available if space in the FYI is unavailable.

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PRINTED MEDIA 8

Banner Structure Signage

25th Street Fenceline

Three banner structures are located around Fort Gordon (Gates 1, 5 and Bingo Palace) giving your ad high visibility. Advertise on the most highly traveled roads on the installation and maximize your brand exposure!

Advertise on one of the most traveled roads on Fort Gordon. 25th Street is positioned between the Sports Complex and Barton Field, which is used for PT and Special Events. Place your 4ʼx8ʼ, full color ad here!

4’ x 8’ ad (1 of 2 ads of the structure): $2,000/year 8’ x 8’ ad (only ad on the structure): $3,500/year

Sports Complex Scoreboards The Sports Complex is located where 25th Street divides Barton Field. Four scoreboards are located at the complex, one on each field. Each scoreboard has two vertical and two horizontal spaces for advertisements. Vertical spaces are 4ʼx4ʼ and horizontal spaces are 16ʼx21”. 4 Vertical signs: $1,200/ year 4 Horizontal signs: $1,500/ year

Rates: $1,500/6 months • $2,500/year

Fort Gordon Dog Park On Brainard Avenue, by the largest playground and close to several Fort Gordon Housing Communities, the Fort Gordon Dog Park is a great place for both pups and humans to play and socialize. A 4ʼ x 8ʼ alumacore sign will be placed on the outside fence facing Brainard Avenue. Rates: $1,500/6 months • $2,500/year

Lane Avenue Located by Gordon Car Care, your 4' x 8' alumacore sign will be placed on the outside fence facing Lane Avenue, one of the most highly traveled roads on the installation. Rates: $1,500/6 months • $2,500/year

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Web Ad Opportunities Advertise with us on Gordon.ArmyMWR.com. With an average of 2,400 views a day, your ad campaign will be seen roughly 72k times every 30 days.

Leaderboard Rotating Ad

Rates Leaderboard Rotating Ad $350/month

728 x 90 Pixels

$800/quarter

$3,200/year

Sidebar Rotating Ad $400/month

$900/quarter

$3,600/year

Bottom Rotating Ad

Sidebar Rotating Ad 300 x 250 Pixels

Bottom Rotating Ad

180 X 150 Pixels

$250/month

$750/quarter

$2,800/year

WHAT MAKES OUR CONSUMERS SO COMPELLING? HAVE MONEY TO SPEND: Service members typically have more disposable income due to a comprehensive benefits package including housing, medical, dental, etc... Scan QR code to visit gordon.armymwr.com

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SocialMedia OPPORTUNITIES

INSTAGRAM: FortGordonMWR

FACEBOOK.COM/fortgordonmwr

Become a #MWRAdvertiser and reach almost 15,000 MWR Facebook, Twitter and Instagram followers on a weekly, monthly or quarterly basis. Social Media advertising offers instantaneous uploads and the ability to engage and interact with followers.

Posted Monday-Friday TOTAL SOCIAL MEDIA REACH: 15,000 Single Post rate-$175 Single Post Rate

4 Posts Rate-$525 $175 4 Posts Rate

$525 8 Posts Rate

$1,150 12 Posts Rate

$2,000 *For 4, 8 or 12 posts, they cannot be posted consecutively.

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TWITTER @Fortgordonmwr


FORT GORDON MWRHAPPENINGS Our latest advertising initiative is hitting the inbox of over 1,500 military families on a weekly basis. Every Monday morning, subscribers look forward to ďŹ nding out what events and programs are upcoming for the week ahead in the MWRHappenings newsletter.

TO SUBSCRIBE TO MWRHAPPENINGS, GO TO: gordon.armymwr.com/subscribe

FIXED SQUARE

600 pixels x 600 pixels Less than 1MB JPEG or PNG RGB Color Mode

Rates $75/month (1 post) $300/month (4 posts) $900/quarter (12 posts) 9


DIGITAL OP P OR TUNITI ES DFAC PLASMAS

Over 5,000 AIT (Advanced Individual Training) service members are required to eat all three meals at a Dining Facility (DFAC) through their duration of training. Other members of the Fort Gordon Community such as DoD civilians, retirees, contractors and family members also eat in these facilities. Each DFAC houses four (4) plasma televisions. Rates: $750/month • $2,000/quarter • $7,000/ year

LED MARQUEES Ninety percent of those who work and play on Fort Gordon live off of the installation. Be the first and last ad they see every day entering and exiting Fort Gordon. With LEDʼs located at Gates 1, 2 and 5, your ad will be seen by at least 90,000 sets of eyes daily! Limited opportunities available! Rates: $2,250 for 3 months with one (1) option to renew. Size: 544 x 224 pixels

*Due to space restraints, no more than one (1) similar or like business will be able to place advertising on the LEDs, i.e. no more than one (1) hotel, no more than one (1) real estate agency/agent, etc. We have many other great opportunities available if space on the LEDs is unavailable. Only one renewal allowed, with option to be added to the wait list.

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HIGH TRAFFIC AREA PLASMAS Bingo Palace Rates - $500/month • $1,500/quarter • $5,550/yr

Bogey’s Grill at Gordon Lakes Golf Course

Darling Hall (Lobby) $500/month•$1,500/quarter • $5,550/yr

$300/month • $900/quarter • $3,000/yr Gordon Lanes Bowling Center

MWR Café in Darling Hall

Rates: $300/month • $900/quarter • $3,000/yr

$500/month • $1,500/quarter • $5,550/yr Gordon Fitness Center $500/month • $1,500/quarter • $5,500/yr Victory Fitness Center $400/month • $1,200/quarter • $4,550/yr Cyber Fitness Center $400/month • $1,200/quarter • $4,500/yr

*ad will appear on 24 screens located over the lanes (when lane is not in use)

BOSS Headquarters $200/month • $600/quarter • $2,000/yr CYS Parent Central Services $200/month • $600/quarter • $2,000/yr Gordon Car Care $200/month • $600/quarter • $2,000/yr

Alternate Escapes Recreation Center $400/month • $1,200/quarter • $4,500/yr

Each 42” plasma television, located in high traffic areas around Fort Gordon, streams a continuous loop of MWR events, programs and facility information as well as advertising messages from our partners. Plasma Size: 1920 x 1080 pixels 11


G

LF

COURSE

Facts: 27-hole course 30,000 rounds per year 40-70 tournaments played per year Home of Bogeyʼs Grill Restaurant

OPPORTUNITIES

1 year Advertising at one (1) hole for one year (12” x 12”) Your companyʼs logo will appear on cart GPS system for one year (ad will not appear during tournaments) Your logo with a link back to your site on Gordon Lakes Golf Club webpage located on Gordon.ArmyMWR.com 50 free green fees (does not include cart rentals, cannot be used during Masterʼs Week and must be used within one year of issuance)

$1,500

2 years • Advertising at one (1) hole for two years (12” x 12”) • Your companyʼs logo will appear on cart GPS system for two years (ad will not appear during tournaments) • Your logo with a link back to your site on Gordon Lakes Golf Club webpage located on Gordon.ArmyMWR.com • 100 free green fees (does not include cart rentals, cannot be used during Masterʼs Week and must be used within one year of issuance)

$2,700

Driving Range Sponsor Advertising at the Driving Range for one year (4ʼ x 10ʼ alumacore sign) Your companyʼs logo will appear on cart GPS system for one year (ad will not appear during tournaments) Your logo with a link back to your site on Gordon Lakes Golf Club webpage located on Gordon.ArmyMWR.com 200 free green fees (does not include cart rentals, cannot be used during Masterʼs Week and must be used within one year of issuance)

$5,000

Golf Cart GPS Advertising One (1) full-screen advertisement on golf cart GPS system. Ad will appear at the start of the hole. (ad will not appear during tournaments) Located on 110 golf carts Logo on Gordon Lakes Golf Club webpage located on Gordon.ArmyMWR.com 50 free green fees (does not include cart rentals, cannot be used during Masterʼs Week and must be used within one year of issuance)

$500

• • • •

• • • •

• • • •

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$250 ONE HOLE

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SE N H O O W LE AV AD AI VE LA R BL TIS E IN

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+ 38 holes & 2 courses + 200+ play or walk the courses every week + Army/Airforce course features 18 holes + Marine/Navy course features 20 holes + Walkers, runners, hikers, bikers, geocachers and Unit PT groups also visit the course

$200

PER HOLE

(if purchasing more than 1) “Home of the 2017 PDGA World Championships”

+ Your business will appear on an 18” (wide) x 14” (high) sign below the Tee Sign *One (1) year agreement must be signed

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MWRSPONSORSHIP OPPORTUNITIES

WHAT IS COMMERCIAL SPONSORSHIP?

WHAT DOES COMMERCIAL SPONSORSHIP DO FOR YOU?

A commercial business is given the opportunity to become part of a Fort Gordon MWR event or program by paying a monetary and/or in-kind fee in return for access to the attendees and the commercial potential associated with the event. Commercial sponsorship is not a donation or gift since it is a business-based exchange designed to enhance the event and the experience. Sponsorship fees are reinvested into MWR programs and events so MWR can fulfill its mission in providing the highest quality of life programming to our service members, families, retirees and civilians. Commercial sponsorship may be used only for MWR events and programs. Unit events, family support groups, private organizations and non-MWR programs are not eligible for commercial sponsorship support.

BRANDING

All sponsorship funds are utilized within the Fort Gordon Community to enrich the lives and enhance the programming of our community. FY20 MWR Event Sponsorship Opportunities: October 2019-December 2020

. Expose

your brand to top leadership and decision makers through MWR programs and special events.

. Provide visibility of your name and logo at events on signs, banners, programs, flyers and shirts.

. Allows you to provide sample products/services at event in order to demonstrate brand attributes. EXPOSURE

. Engage with our unique customer base of service members, families, retirees and civilians.

. Raise awareness of your product or service through various means of exposure including on-post flyers, emails, posters, digital signage and much more.

Sponsorship and Advertising Manager, Cathy Shaw, is a local and seasoned sales professional. A lifelong resident, Cathy grew up coming to Fort Gordon and has the expertise to help you pick the right advertising and/or sponsorship opportunities for your business.

The following event list is not all-inclusive. New events are developed throughout the year that will need commercial sponsorship support. All event benefits and fees can be tailored to suit your marketing goals and budget. All sponsorship will include the following, unless otherwise noted: Access to Fort Gordon, business name and logo on all promotional pre-event marketing materials to include the FYI Magazine (time permitting), Gordon.ArmyMWR.com, all MWR Social Media sites (Facebook, Twitter and Instagram), MWR Happenings weekly newsletter; signage with your logo to display at booth space with table, chairs and tent, if outside.

Cathy Shaw

Sponsorship and Advertising Manager OďŹƒce: (706) 791-3912 Email: catherine.a.shaw6.naf@mail.mil 14


OCTOBER TW E N T Y 1 9

Morale Call at Gordon’s Conference and Catering

Puppy Howl-O-Ween at Fort Gordon’s Dog Park

Thursday, 17 October 2019

Saturday, 26 October 2019

Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music and much more!

Come out and watch our four legged friends strut their stuff in costumes! There will be a costume contest with prizes and giveaways.

Dates are:

November 21, 2019, January 16, February 20, March 19, April 16, May 21, June 18, July 16, August 20, and September 17, 2020.

Attendance: 100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events.

Attendance: 200+. Sponsorship Fee: $350

ACS Fall Volunteer Harvest at the Family Outreach Center Tuesday, 29 October 2019

Information fair for those seeking volunteer opportunities at Fort Gordon. Sponsorship includes table at event and signage at table. Attendance: 50+. Sponsorship Fee: $150

Deadlines

Deadline date for logo on FYI Ad: 1 August 2019 Deadline for logo on all additional print material: 1 August 2019 Payment due by: Due 30 days prior to event

15


Turkey Trot – 1 mile Stroller Walk & 5K Event Saturday, 2 November 2019

This run gets you ready for the holiday season and is on a closed route at the Barton Field Track. Attendance: 450+ Sponsorship Fee: $350

“Paint Me Pretty” Paint Party

NOVEMBER

Friday, 15 November 2019 This fall themed paint party will be located at Hilltop Riding Stables. Sponsorship will include logo on promotional materials, table with signage at event. *Sponsor will not be able to paint unless registered for the event. Painters: 40 Sponsorship Fee: $150

Morale Call at Gordon’s Conference and Catering

Thursday, 21 November 2019 Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music and much more!

Dates are: January 16,

February 20, March 19, April 16, May 21, June 18, July 16, August 20, and September 17, 2020. Attendance: 100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events.

16

T W E N T Y 19

Deadlines

Deadline date for logo on FYI Ad: 1 August 2019 Deadline date for logo on all additional print material: 1 October 2019 Payment due by: Due 30 days prior to event


2019

Christmas Tree Lighting & Festival on Barton Field

Thursday, 5 December 2019

ʻTis the season to thank our service members and their families. This event provides complimentary cookies, cupcakes, hayrides, hot chocolate, pizza, giveaways, crafts and pictures with Santa to our service members, their spouses and children. Join the fun by operating a craft area for military children. All sponsorship goes towards purchasing the materials for the crafts and giveaways. Attendance: 2,000+ Sponsorship Fee: $500

“Paint Me Pretty” Paint Party

Saturday, 7 December 2019 This holiday themed paint party will be located at Hilltop Riding Stables. There will be a kidʼs party during the day and an adult party that evening. Sponsorship will include logo on promotional materials, table with signage at event. *Sponsor will not be able to paint unless registered for the event. Painters: 40 Sponsorship Fee: $150

Army vs Navy Run

Saturday, 14 December 2019 This event coincides with the Army vs Navy Game at the football field on Engineer Field. All athletes will register as an Army supporter or a Navy supporter. After the run, stick around and enjoy two flag football games. Attendance: 525+. Sponsorship Fee: $350

New Year’s Eve Party at Gordon Lanes Bowling Center

Deadlines

Guests have unlimited bowling, breakfast at midnight and door prizes will be raffled off every hour in celebration of the New Year. Attendance: 200+ Sponsorship Fee: $350

Deadline date for logo on all additional print material: 1 November 2019

Tuesday, 31 December 2019

Deadline date for logo on FYI Ad: 1 August 2019

Payment due by: Due 30 days prior to event

17


JANUARY “Living Life to the Fullest” Wellness Fair and 5k Run Saturday, 11 January 2020

Morale Call at Gordon’s Conference and Catering Thursday, 16 January 2020

The Fort Gordon fitness programs join forces to promote and facilitate a healthy lifestyle experience for Fort Gordon service members, their families and the surrounding communities. During our Annual Wellness Fair, attendees are able to participate in interactive training sessions, visit exhibits and have a variety of health screenings performed while enjoying family friendly activities, music, fun and giveaways.

Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music, dancing and much more!

Attendance: 200+ Sponsorship Fee: $350

Attendance: 100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events.

Pizza Bowl at Gordon Lanes Bowling Center

Saturday, 11 January2020

For one night, guest get a special discounted rate and can enjoy two games, shoe rental, two slices of pizza and a drink. Attendance: 100+ Dates are: April 11, July 11, October 17, 2020 Sponsorship Fee: $250 per event or Kingpin Sponsor: $850 for all four events 18

Dates are: February 20, March 19, April 16, May 21, June 18, July 16, August 20, and September 17, 2020.

Deadlines

Deadline date for logo on FYI Ad: 1 November 2019 Deadline date for logo on all additional print material: 1 December 2019 Payment due by: Due 30 days prior to event


2020 Dr. Seuss on the Loose – 1 Mile Storybook Walk, 5K & 10K Saturday, 8 February 2020

Join the Cat in the Hat with this family fun event that will take you “from there to here and here to there.” Attendance: 300+ Sponsorship Fee: $350

Morale Call at Gordon’s Conference and Catering Thursday, 20 February 2020

Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music, dancing and much more! Dates are: March 19, April 16, May 21, June 18, July 16, August 20, and September 17, 2020. Attendance:100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events.

Deadlines

Deadline date for logo on FYI Ad: 1 November 2019 Deadline date for logo on all additional print material: 6 January 2020 Payment due by: Due 30 days prior to event

19


St. Patrick’s Day Shuffle and 1 Mile Fun Run Saturday, 14 March 2020

Starting at the Dog Park, make sure you wear your green as the Fort Gordon Community join us in this 5k that also goes off-road through the woods. Attendance: 250+ Sponsorship Fee: $350

Saturday, 21 March 2020

Competitors come from the Fort Gordon Community, the CSRA and throughout the southeast compete in a 300 meter swim, 12 mile bike ride and 5K run. Attendance: 300+ Sponsorship Fee: $350

Morale Call at Gordon’s Conference and Catering

Gordon Lakes Golf Club Spring Trifecta

Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music, dancing and much more! Dates are: April 16, May 21, June 18, July 16, August 20, and September 17, 2020. Attendance:100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events.

Become a hole sponsor for the Annual Spring Trifecta. Showcase your business to the Tournament guests. Sponsorship includes, but not limited to: access to Fort Gordon, a tee-sign with your logo on it, logo on cart GPS system during tournament, table space at the Club to showcase your business, your business name and logo on all promotional pre-event marketing materials to include the FYI magazine (time permitting), Gordon.ArmyMWR.com, all Fort Gordon MWR social media sites (Facebook, Twitter & Instagram), and the MWR Happenings weekly newsletter.

Thursday, 19 March 2020

Deadlines

Deadline date for logo on FYI Ad: 1 November 2019 Deadline date for logo on all additional print material: 3 February 2020 Payment due by: Due 30 days prior to event 20

Dare-to-Tri Triathlon

Saturday, 21 March 2020

Participants: 70-100 players. Sponsorship Fee: $350

TWENTYTWENTY

MARCH


Pizza Bowl at Gordon Lanes Bowling Center Saturday, 11 April 2020

For one night, guest get a special discounted rate and can enjoy two games, shoe rental, two slices of pizza and a drink. Dates are: July 11 and October 17, 2020 Attendance: 100+ Sponsorship Fee: $250 per event or Kingpin Sponsor: $850 for all four events

Morale Call at Gordon’s Conference and Catering

Thursday, 16 April 2020

Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music, dancing and much more! Dates are: May 21, June 18, July 16, August 20, and September 17, 2020. Attendance:100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events.

Spring Fling

2020 Date to Be Determined See page 28 for Sponsorship Opportunities.

Kid’s Splash-n-Dash “Aquathon”

TWENTYTWENTY

Saturday, 18 April 2020 Military children compete in a 25, 50, 100 or 200 meter swim and either a 1K or 2K run. Participants: 60+ Sponsorship Fee: $150

21


ACS National Volunteer Week Celebration at the Gordon Conference and Catering Center Thursday, 23 April 2020

Join ACS in their annual appreciation and recognition event for Fort GordonĘźs volunteers. The event includes spirit tables, awards and an ice cream social. Sponsorship includes signage at event, table and logo in programs. Attendance: 200+ Sponsorship Fee: $250

APRIL MoMC (Month of the Military Child) Friday, 24 April 2020

April is recognized as the Month of the Military Child. Throughout the month, small events take place on the installation to honor the sacrifices of all military children. April comes to a close with a fun event celebrating the military children with face painting, games, crafts, sports and much more. Attendance: 1,000+ Sponsorship Fee: $350

Deadlines Deadline date for logo on FYI Ad: 3 February 2020 Deadline date for logo on all additional print material 1 March 2020 Payment due by: Due 30 days prior to event

22


Run to Honor 5K, Fort Gordon Army 10 Miler Saturday, 2 May 2020

The Run to Honor 5K will be in support of the Fort Gordon Strong B.A.N.D.S program. (Strong Balance • Activity • Nutrition • Determination • Strength) Army installations world-wide are banding together for the annual Strong B.A.N.D.S. campaign in recognition of “National Physical Fitness and Sports Month”. Attendance: 300+ Sponsorship Fee: $350

Morale Call at Gordon’s Conference and Catering Thursday, 21 May 2020

Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music, dancing and much more! Dates are: June 18, July 16, August 20, and September 17, 2020. Attendance:100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events.

Deadlines

Deadline date for logo on FYI Ad: 3 February 2020 Deadline date for logo on all additional print material: 1 April 2020 Payment due by: Due 30 days prior to event 23


Spring Kids’ Fishing Derby at Claypit Lakes Saturday, 6 June 2020

Attendance: 200+ Sponsorship Fee: $350

Morale Call at Gordon’s Conference and Catering

JUNE

Thursday, 18 June 2020

2020

Twice a year, the Sportsmanʼs Club hosts a fishing derby for all military children at one of the stocked ponds at Claypit Lakes. Children who catch the most weight in fish are awarded a prize.

Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music, dancing and much more! Dates are: July 16, August 20, and September 17, 2020. Attendance: 100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events.

Greatest American Superhero Run at the Barton Field Saturday, 20 June 2020

This costume run 5K is a family fun event that brings awareness to our Greatest American Superheroes, our Warrior Transition service members. Attendance: 300+ Sponsorship Fee: $350

Deadlines Deadline date for logo on FYI Ad: 3 February 2020 Deadline for logo on all additional print material: 4 May 2020 Payment due by: Due 30 days prior to event

24


Independence Celebration Thursday, 2 July 2020

See page 28 for Sponsorship Opportunities

Pizza Bowl at Gordon Lanes Bowling Center Saturday, 11 July 2020

For one night, guest get a special discounted rate and can enjoy two games, shoe rental, two slices of pizza and a drink. Dates are: January 11, April 11, July 11, October 17, 2020 Attendance: 100+ Sponsorship Fee: $250 per event or Kingpin Sponsor: $850 for all four events.

Morale Call at Gordon’s Conference and Catering Thursday, 16 July 2020

Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music, dancing and much more! Dates are: August 20, and September 17, 2020. Attendance:100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events.

JULY

Christmas in July Saturday, 18 July 2020

This unique vendor event offers the Fort Gordon Community an opportunity to get a jump start on their holiday shopping from direct sales and craft vendors. Special guests, Santa and Mrs. Claus also stop by to do a little shopping. *If you are planning to be a sponsor and vendor, please note that along with a sponsorship agreement, additional paperwork will need to be filled out and approved. All information must be received by May 29, 2020. Attendance: 200+ Sponsorship Fee: $350

Deadlines Deadline date for logo on FYI Ad: 1 May 2020 Deadline date for logo on all additional print material: 1 June 2020 Payment due by: Due 30 days prior to event

25


AUGUST TWENTY20 Morale Call at Gordon’s Conference and Catering

Glow Run 5K at Barton Field Softball Complex

Thursday, 20 August 2020

Saturday, 15 August 2020

Bring out the glow sticks and join in the fun with this nighttime run. Attendance: 1,000+ Sponsorship Fee: $350

Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music, dancing and much more! Date: September 17, 2020. Attendance: 100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events. Deadlines Deadline date for logo on FYI Ad: 1 May 2020

Morale Call

Deadline date for logo on all additional print material 6 July 2020 Payment due by: Due 30 days prior to event

26


Tutus for Cancer 1 mile Stroller Walk and 5K Saturday, 12 September 2020

Put on your favorite tutu and join us to bring awareness to cancer research survival. Attendance: 700+ Sponsorship Fee: $350

Morale Call at Gordon’s Conference and Catering Thursday, 17 September 2020

Morale Call is a monthly team building event to increase comradery across Active Duty and civilian components. Held the third Thursday of every month (with the exception of December), the evening is filled with food, beverages, music, dancing and much more! Attendance:100+ Sponsorship Fee: $250 per event or $2,500 for all eleven events.

Marine Mud Challenge

Saturday, 19 September 2020 See page 29 for Sponsorship Opportunities

Fall Festival at Fort Gordon’s Barton Field

Date To Be Determined See page 29 for Sponsorship Opportunities Deadlines Deadline date for logo on FYI Ad: 1 May 2020

Fall Kids' Fishing & Shooting Day at Claypit Lakes Saturday, 19 September 2020

The Sportsman's Club hosts a fishing derby and shooting day (archery) for all military children. The fishing portion of the day takes place at one of the stocked ponds at Claypit Lakes while an afternoon of archery is on location at the Tactical Advantage Sportsman's Complex. Each child receives a complimentary t-shirt, lunch and drink. Children who catch the most weight in fish are awarded a prize. Attendance: 200+ Sponsorship Fee: $350

Gordon Lakes Golf Club Championship Saturday - Sunday, 19 & 20 September 2020 Become a hole sponsor for the Annual Club Championship. Showcase your business to the Tournament guests. Attendance: 70-100 players Sponsorship Fee: $350 Includes but not limited to: access to Fort Gordon, a tee-sign with your logo on it, logo on cart GPS system during tournament, table space at the Club to showcase your business, your business name and logo on all promotional pre-event marketing materials to include the FYI magazine (time permitting), Gordon.ArmyMWR.com, all Fort Gordon MWR social media sites (Facebook, Twitter & Instagram), and the MWR Happenings weekly newsletter.

Deadline date for logo on all additional print material 3 August 2020 Payment due by: Due 30 days prior to event

SEPTEMBER2020 27


SPECIALEVENTS Spring Fling 2020 Date to Be Determined Spring has sprung at Fort Gordon and we will celebrate this new season of change with a festival complete with food, games, a carnival, flea market and much more for families to enjoy. Attendance: 5,000+ Gold Supporting Sponsor: $1,500 Includes but not limited to: Access to Fort Gordon, business name and logo on promotional pre-event marketing materials to include the FYI magazine (time permitting), Gordon.ArmyMWR.com, all MWR Social Media sites (Facebook, Twitter & Instagram); MWR Weekly Happenings newsletter, double-sided banner with tent space, table and chairs. Silver Supporting Sponsor: $750 Includes but not limited to: double-sided banner with your logo to display at tent space with table and chairs.

Independence Celebration Thursday, 2 July 2020 Celebrate our nationĘźs birthday with us! This one day event includes a carnival, shopping, food, live entertainment and so much more. The night ends with a firework extravaganza unrivaled by anyone in the CSRA. Attendance: 35,000+ Platinum Title Sponsor: $5,000 Includes but not limited to: Access to Fort Gordon, title recognition of event; business name and logo on promotional pre-event marketing materials to include the FYI magazine (time permitting), Gordon.ArmyMWR.com, all MWR Social Media sites (Facebook, Twitter & Instagram) and MWR Weekly Happenings newsletter; double-sided banner with tent space, table and chairs. Gold Supporting Sponsor: $2,500 Includes but not limited to: Access to Fort Gordon, business name and logo on promotional pre-event marketing materials to include the FYI magazine (time permitting), Gordon.ArmyMWR.com, all Fort Gordon MWR social media sites (Facebook, Instagram and Twitter) and MWR Weekly Happenings newsletter; double-sided banner with tent space table and chairs. Bronze Supporting Sponsor: $1,500 Includes but not limited to: double-sided banner with your logo to display at tent space with table and chairs. 28


Marine Mud Challenge

Saturday, 19 September 2020 This 5 mile course will be a challenging off-road route with more than 30 obstacles, a stream crossing, hills and of course MUD! Attendance: 2,500+

Gold Premier Sponsor: $2,500

Includes but not limited to: Access to Fort Gordon, business name and logo on all promotional pre-event marketing materials to include the FYI, Gordon.ArmyMWR.com, all MWR Social Media sites (Facebook, Twitter & Instagram), MWR Happenings weekly newsletter and the Marine Mud Run Challenge Facebook page; logo on event t-shirts; two (2) Ęťreal estateĘź signs at obstacle/water point; two (2) maximum sponsor representatives at water point to assist Marines with water or cheering on participants; two (2) adult four-person team entries and 10 child entries; double-sided banner with logo to display at tent space with table and chairs.

Silver Supporting Sponsor: $1,500

Includes but not limited to: Access to Fort Gordon, business name and logo on all promotional pre-event marketing materials to include the FYI, Gordon.ArmyMWR.com, all MWR Social Media sites (Facebook, Twitter & Instagram), MWR Happenings weekly newsletter and the Marine Mud Run Challenge Facebook page; logo on event t-shirts; and one (1) four-person adult team entry and five (5) child entries; double-sided banner with logo to display at tent space with table and chairs.

Bronze Supporting Sponsor: $750

Includes but not limited to: Access to Fort Gordon, business name and logo on all promotional pre-event marketing materials to include the FYI, Gordon.ArmyMWR.com, all MWR Social Media sites (Facebook, Twitter & Instagram), MWR Happenings weekly newsletter and the Marine Mud Run Challenge Facebook page; double-sided banner with logo to display at tent space with table and chairs.

SPECIAL EVENTS Fall Festival

2020 Date to Be Determined With the hottest summer weather behind us, Fort Gordon celebrates this season of change with a large festival complete with food, games, a carnival, lots of events and live entertainment for families to enjoy. Attendance: 5,000+

Gold Supporting Sponsor: $1,500

Includes but not limited to: Access to Fort Gordon, title recognition of event; business name and logo on promotional pre-event marketing materials to include the FYI, Gordon.ArmyMWR.com, all MWR Social Media sites (Facebook, Twitter & Instagram); MWR Weekly Happenings newsletter, double-sided banner with tent space, table and chairs.

Silver Supporting Sponsor: $750

Includes but not limited to: double-sided banner with your logo to display at tent space with table and chairs.

*Please be aware that every attempt will be made to add your logo to all marketing materials as long as the sponsorship agreements have been signed before deadlines. 29


OPPORTUNITIES

BOSS

Better Opportunities for Single Service Members (BOSS) BOSS is for Active, Guard and Reserve Single Service Members, Single Parents and the Geographically Dispersed of all branches of the service, and includes Foreign Service Members. The mission of BOSS is to enhance the quality of life and morale of single Service Members, increase Service Member retention, and sustain readiness.

Super Bowl Party

at BOSS Headquarters

February 2, 2020

Join BOSS at the annual Super Bowl Party held at their Headquarters for a night of fun watching the Super Bowl. Expected attendance: 100

Sponsorship Fee: $150 Includes but not limited to: Access to Fort Gordon, business name and logo on promotional pre-event marketing materials to include the FYI Magazine (time permitting), Gordon.Army.MWR.com, all Fort Gordon MWR social media sites (Facebook, Instagram and Twitter) and MWR Weekly Happenings newsletter; signage with logo to display at your space with table and chairs.

BOSS Comicon

BOSS brings back their popular Comicon on July 18, 2020. This pop culture event will including gaming tournaments and much more. Expected attendance: 500

Gold Supporting Sponsor: $150*

Includes but not limited to: Access to Fort Gordon, business name and logo on promotional pre-event marketing materials to include the FYI Magazine (time permitting) , Gordon.ArmyMWR.com, all Fort Gordon MWR social media sites (Facebook, Instagram and Twitter) and the weekly newsletter; signage with your logo to display at your space with table and chairs.

Silver Supporting Sponsor: $75*

Includes but not limited to: signage with your logo to display at your space with table and chairs.

Vendor Only: $50

Table and chairs at event (to be coordinated through MWR Recreation Division). *Sales are not allowed unless a $1.00 vendor contract is signed and coordinated with the MWR Recreation Division. This must be done No Later Than May 1, 2020.

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OPPORTUNITIES BOSS Sports Tournaments Kickball Tournaments

BOSS will host two kickball tournaments throughout the year at the Sports Complex. The Spring Tournament will be held on Friday, March 6 and the Winter Tournament will be held on Friday, December 4, 2020. Expected attendance: 100

Dodgeball Tournaments

BOSS will host two dodgeball tournaments throughout the year at Nelson Fitness Center. The Summer Tournament will be held on Friday, June 12 and the Fall Tournament will be held on Friday, November 27, 2020. Expected attendance: 100

Softball Tournament

BOSS will host a softball tournament on August 7, 2020 at the Sports Complex. A fun game of softball will help build team comradery and boost morale. Expected attendance: 100

Sponsorship Fee: $150 per event or $650 for all sporting events Includes but not limited to: Access to Fort Gordon, business name and logo onpromotional pre-event marketing materials to include the FYI Magazine (time permitting), Gordon.Army.MWR.com, all Fort Gordon MWR social media sites (Facebook, Instagram and Twitter) and MWR Weekly Happenings newsletter; signage with logo to display at your space with table and chairs.

Quarterly Contests Each quarter, the marketing office has a fun contest for the Fort Gordon Community. The contest may be in the FYI Magazine, online or for the 12 Days of Christmas Giveaway. If your business chooses to sponsor a contest, your logo will appear on all marketing materials to include the FYI Magazine, Gordon.ArmyMWR.com, all Fort Gordon MWR social media sites (Facebook, Instagram and Twitter) and the MWR Happenings weekly newsletter. Sponsorships can be either cash or in-kind in the form of gift certificates and/or merchandise. *The value of the sponsorship starts at $100. 31


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To find out more on how you can be a MWR partner, contact:

Cathy Shaw

Sponsorship and Advertising Manager 706.791.3912 catherine.a.shaw6.naf@mail.mil

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