MEDIA INFORMATION
THE WORLD’S BIGGEST CYCLING MEDIA COMPANY
REACHING OVER
4.2MILLION CYCLISTS EVERY MONTH
“Future is the world’s leading provider of cycling content. Our market leading magazines and websites deliver highly relevant, timely information to a global audience of cycling enthusiasts.” Mark Wood, Chief Executive Future PLC
Scale 2.1 million mountain bikers per month 3.8 million road cyclists per month Credibility Our reviewers ride over 200,000 miles a year Audience value 300,000 clicks per month to advertisers sites
PL
AY VI D EO
WELCOME Road
Off-Road
Bikeradar
Bikeradar
Cycling News
Mountain Biking UK
Procycling
What Mountain Bike
Cycling Plus
Chop MTB
Official Race Guides
Future Sports Series
Future Sports Series Cycling News HD
Triathlon Triathlon Plus
Lifestyle
Tri Radar
Urban Cyclist
Marketing & Research
On Your Bike
Contacts
2.1 million 3.8 million MOUNTAIN BIKERS ROAD CYCLIST
bike radar
27 million 2.1 million PAGE VIEWS
UNIQUE USERS
THE WORLD’S LARGEST AND MOST COMPREHENSIVE SOURCE OF CYCLING PRODUCT NEWS AND REVIEWS
Road cyclists, mountain bikers, commuters & beginners - Bikeradar serves fans of all major branches of cycling 27,500 products featured or reviewed 1.2m mountain bikers 1.7m road riders Average age 39 Intermediate cyclists HH income £58,650 £1,812 spent on last bike purchase Jeff Jones Editor
“Bikeradar is the market leader for product reviews. It’s respected, independent and as such is a great vehicle to reach potential customers. As an element to our marketing mix it offers fantastic exposure.” Lola O’Hare, Marketing Manager Chain Reaction Cycles Ltd
57 million 2.1 million PAGE VIEWS
UNIQUE USERS
IN DEPTH COVERAGE OF ALL DISCIPLINES OF THE SPORT OF CYCLING SINCE 1995
Up to the minute news, the latest results and insightful reports draw racing fans worldwide to cyclingnews.com Over 25 pages of content per user per month 60% of users cycle competitively Delivering more than 1,000 news and race articles per month Professional men, average age 44 HH income ÂŁ58,679 Located in more than 90 countries ÂŁ2,000 spent on last bike Dan Benson Editor
“Cyclingnews.com is a go-to location for so many core cyclists. Through creative marketing solutions, well thought-out campaigns, and great people, they continue to be a key partner to help Specialized reach riders worldwide.� Sean McLaughlin, Global Marketing, Specialized Bicycle Components
INSIDE THE WORLD’S TOUGHEST SPORT
Procycling enjoys unrivalled access to the sport’s biggest stars. From joining training rides with pros to sitting alongside team directors in their cars at the world’s biggest races 60% of users take part in road races, time trials, or sportives 64% have bought a product or service featured in the magazine Average age 42 HH income £51,662 £2,203 spent on last bike Cam Winstanley Editor
54,000 Distribution “Procycling is a beautiful product and one of the only magazines that I will pick up every month. It does a fantastic job at celebrating our great sport with a rare integrity and insight. I am proud to have Colnago bikes showcased and advertised within it.” Ernesto Colnago
THE UK’S BIGGEST SELLING CYCLING MAGAZINE
Unparalleled expert product reviews with inspirational routes and rides from around the world Fitness focussed riders with a point to prove Average age 43 HH income £49,770
£1,040 spent on last bike Planning to spend £1,493 on next bike Rob Spedding Editor
50,015 ABC Jan-Dec 2012 9% YOY ➟
Owning on average two road bikes each
“Cycling Plus offers the perfect environment and audience for our brands. As market leader it’s always top of our marketing schedule.” Angus Staines, Marketing Manager, Paligap Ltd
Official Race Guides OFFICIAL RACE GUIDES FOR THE WORLD’S LEADING TOURS
Tour de France Official Guide produced in association with Tour organiser ASO Giro d’Italia Souvenir Pack produced in association with Giro organiser RCS 75,000 Combined distribution
High quality editorial environment across both print and rich media tablet versions Excellent sponsorship and integrated media opportunities
“The official Tour De France book provides an unrivalled guide to all the stages, teams and riders. It’s a great way for Cycle Surgery to reach an audience of cyclists and cycling fans at a key time in the year, as well as being a excellent publication for featuring our brand.” Jonathan Sharpe, Marketing Manager Cycle Surgery
OUR DEDICATED CREATIVE TEAM DELIVERS BRANDED AND BESPOKE PRODUCTS IN PRINT AND DIGITAL MEDIA
History of the Tour De France Ride Fit - the road cycling fitness guide Beginners Guide to Running a Marathon Essential Guide to Mountain Biking Interval and Cross-Training Fitness ProCycling Photography Essential Guide to Road Cycling Beginners Guide to Triathlon Richard Owen Editor
257,000 Combined distribution “The Future Sports Series not only brings together the best content from the most respected channels in printed and digital sports media, but we also provide a platform for bespoke magazines, digital editions and apps.” Richard Owen, Editor Future Sports Series
THIS WEEK’S ROAD RACING – IN FOCUS
A weekly iPad magazine for road cycling race fans From the makers of cyclingnews.com and Procycling magazine, this innovative product is designed exclusively for mobile tablet devices Providing analysis of the week’s key events, news and photos, all presented in an interactive, stylish format Detailed round ups of the week’s races the sharpest photography of key events and riders Interviews and comment from the biggest names in sport Paul Robson Editor
“Cycling News HD provides a perfect complement to the fast paced newswire feel of Cyclingnews.com and the considered and celebratory approach of Procycling Magazine. Cycling News HD offering an edited selection of the week’s most important and interesting stories, each week.” Paul Robson, Editor CN HD
PL
AY VI D EO
PROVIDING LEISURE CYCLISTS, BEGINNERS AND FAMILIES WITH THE ADVICE AND KNOWHOW THEY NEED
Magazine produced in partnership with British Cycling and given away at mass participation Skyride events Advertiser ‘toolkit’ across a range of channels reaching hard-to-reach casual and beginner cyclists Inserted supplements across relevant mainstream press Website coming soon delivering information on where to ride, buying advice and how-to tutorials Audience: 60% male, 40% female, 72% cycle once a month or more Richard Owen Editor
119,000 took part in Skyrides this summer “Picked up a copy of On Your Bike at a Skyride event and thoroughly enjoyed it. I’ve bought cycle mags before, but as I ride for commuting and leisure they weren’t really for me, whereas I read On Your Bike from front to back. Thanks for a good read.” Paul Codling, reader
A NEW MAGAZINE FOR PEOPLE WHO LIKE TO RIDE THE CITY IN STYLE
Beautiful lifestyle cycling features
Bespoke cycling fashion shoots
Urban bike and gear reviews 25,000 Combined distribution
High quality print and tablet versions
Global editorial focus and distribution Jamie Wilkins Editor
“This is the magazine I’ve been waiting for ever since I took up cycling! Beautiful features focussed on urban cycling across the world, excellent bike reviews, knowledgeable advice a real celebration of urban cycling in all its glory. Thank you.” Matthew Rylands, reader
BRITAIN’S BEST SELLING MOUNTAIN BIKING TITLE, REACHING OVER 11’OOO MORE RIDERS THAN IT’S NEAREST RIVAL
From extreme downhill and epic freeride to cross-country blasts across the downs, MBUK brings together riders from all schools of off-roading 81% ride more than once a week Influential in mountain biking scene
HH income £41,640 £1,100 spent on last bike
➟
Young riders - average age 32
41,476 ABC Jan-Dec 2012 3% YOY “MBUK has been with mountain biking for the entire journey, yet continues to evolve at the same rapid rate as our sport. MBUK is an essential advertising platform for the Renthal brand.” Ian Collins, Cycle Products Marketing Manager, Renthal
Danny Walter Editor
THE UK’S LEADING GUIDE TO ALL THAT IS NEW AND EXCITING IN MOUNTAIN BIKING
An unparalleled team of experts deliver quality editorial about everything from bikes to clothing 36% of readers plan to buy a bike in the next 12 months WMB readers simply love trail riding, taking regularly to local bridlepaths and purpose-built trail centres HH income £48,333 £1,402 spent on last bike
16,074 ABC Jan-Dec 2012 10% YOY ➟
Average age 41
“Future Publishing’s titles are a key partner in our media spend. Our customers and consumers use the quality testing as a point of reference and the stories engage the reader.” Steve Carter, General Manager, SCOTT Sports UK
Steve Williams Editor
THE GLOBAL HOME OF GRAVITY MOUNTAIN BIKING
A daily fix of adrenaline mountain biking Aimed at thrill-seeking mountain bikers who love to ride downhill, freeride, dirt jumps, all mountain and more ChopMTB.com’s distinctive editorial voice is irreverent but knowledgeable and above all, entertaining The world’s best gravity mountain biking videos and photos Breaking news on gravity mountain bikes and gear James Costley-White Editor
“There is lots of adrenaline mountain biking content out there, and lots of places to find it, but ChopMTB.com’s singular personality, focus on quality and unique access makes it the homepage for gravity riders and trail riders alike.” James Costley-White, Editor Chop MTB
THE VERY BEST ADVICE ON EQUIPMENT AND TRAINING FOR DEMANDING TRI ATHLETES
Stunning visuals, exclusive interviews and compelling real life stories, aiming to inspire 87% purchased swimming & running gear in the last year 71% visited a companies website after seeing an advertisement in the mag Average age 39 HH Income £59,372 £1,282 spent on cycling, running, swimming gear Liz Hufton Editor
14,439 ABC Jan-Dec 2012 24% YOY ➟
Professional, focussed, motivated
“We have enjoyed working with Tri Plus to launch new brands such as Gu Energy to the UK market and also build the awareness of already well established brands such as 2XU, their natural enthusiaum for the sport shines through in the work that they do.” Mike Martin, TCL Sports
THE BEST SOURCE FOR TRIATHLON TRAINING AND GEAR
The world’s best triathlon product news and reviews Free triathlon training software to log training goals, download training plans and create virtual training groups Latest reports and analysis from the world’s biggest races 580% year-on-year traffic growth High user engagement: over 5 page views per unique user Liz Hufton Editor
“TriRadar.com is the best place for triathletes to learn about the latest gear and race news, and join an active training community to improve their performance.” Liz Hufton, editor TriRadar
CREATIVE
MARKETING EXPERT, INNOVATIVE, MULTI-PLATFORM
Future creates multi-channel marketing solutions for some of the world’s biggest cycling brands. Our in-house research team also deliver unique market insights and campaign effectiveness studies
Innovation PIONEERING NEW COMMUNICATION PLATFORMS
App development - Tablet Driving new media development and cementing our place at the forefront of app development is a priority in our business. The Cycling News HD interactive app is an example of our innovation on this platform. Future is the no.1 UK publisher on apple newsstand and has been awarded the prestigious AOP Launch of the Year award for our work on this platform. The cycling portfolio has sold 133,492 digital copies on Apple Newsstand since the launch and has 584,901 container apps.
Innovation PIONEERING NEW COMMUNICATION CHANNELS
Video channels Video content is an important part of our digital strategy. Our users value our video with 74% watching our videos weekly, 22% daily 21% watching video on the iPad. PL
AY VI D EO
PL
AY VI D EO
Innovation PIONEERING NEW COMMUNICATION CHANNELS
Social Media Clients can now reach over 287,000 cycling fans across our social media pages. Our campaigns successfully promote brands to a huge audience and achieve rapid growth of followers across client’s social media platforms A recent campaign for SIS achieved
1,000 new likes in 1.5hours 1,727 entrants opted in 5,663 new likes to SIS Facebook page 16,140 entries
Commercial partnerships BRAND ALIGNMENT WITH EXPERT EDITORIAL FEATURES
Skoda wished to capitalise on their European sponsorship to broaden appeal and drive brand re-appraisal among affluent males. Solution A comprehensive sponsorship around all key tour coverage on Bikeradar. Activity included homepage takeovers, editorial, competitions, links to social media and print sponsorship. Results Activity drove purchase intent – 46% of audience now likely to purchase Skoda in the future.
Commercial partnerships BRAND ALIGNMENT WITH EXPERT EDITORIAL FEATURES
The campaign needed to raise awareness of the Voodoo brand whilst simultaneously improving perceptions amongst the core mountain biking audience. Solution A series of 6 challenges were created to road test the Voodoo and one of their top riders. Executions included integration with 6 page features, editorial, online and social media along with Future produced videos. Results Top viewed video on Bikeradar every month Brand awareness 25% 10% increase in Voodoo being seen as High Quality 12% increase in purchase consideration
Research DELIVERING MARKET INSIGHT AND CAMPAIGN EFFECTIVENESS
Looking beyond the click Future’s research team is dedicated to producing unique insights which enhance market understanding and support client business objectives. We understand that significant marketing spend requires accountability and measurable return on investment. Beyond click-rates and sales we use consumer insight to understand the impact on your brands.
BikeTrack Yearly study to 10,000 cyclists Detailed customer profiling – 7 key segments identified Purchase behaviour monitored Brand perception – measuring perceptions of 24 major bike brands Beyond Bikes – also looking at preference of retailers
Contacts FUTURE SPORTS GLOBAL PUBLISHING AND COMMERCIAL TEAM
Publishing team
Commercial team
Richard Schofield Group Publishing Director - Auto & Sports T: +44(0)1225 788252 M: +44(0)779988436 E: richard.schofield@futurenet.com
Claire Hawkins Senior Advertising Sales Manager T: +44(0)1225 442244 ex 2138 M: +44(0)7767873099 E: claire.hawkins@futurenet.com
Ben Corlett Sales Executive T: +44(0)1225 442244 ex 2309 E:ben.corlett@futurenet.com
Dave Clutterbuck Publisher T: +44(0)1225 788104 M: +44(0)7944934021 E: dave.clutterbuck@futurenet.com
Richard Hemmings Senior Advertising Sales Manager T:+44(0)1225 442244 ex 5248 M:+44(0)7908523993 E: richard.hemmings@futurenet.com
Philip Everett-Lyons Senior Sales Executive T: +44(0)1225 442244 ex 5194 E: philip.everett-lyons@futurenet.com
Mark Cantwell Product Development Manager T: +44(0)1225 442244 M: +44(0)7946425862 E: mark.cantwell@futurenet.com
Joanna Penny Account Sales Manager T:+44(0)1225 442244 ex 2745 M: +44(0)7818046293 E: joanna.penny@futurenet.com
Charlie Lister Sales Executive T: +44(0)1225 442244 ex 2894 E: charlie.lister@futurenet.com
James Hamilton Publisher T: +44(0)1225 732311 M: +44(0)7508358740 E: james.hamilton@futurenet.com
Adrian Miles Account Sales Manager T: +44(0)1225 442244 ex 2183 M: +44(0)7415859006 E: adrian.miles@futurenet.com
Beckie Pring Sales Executive T: +44(0)1225 442244 ex 5137 E: beckie.pring@futurenet.com
Matthew Hunkin Group Art Editor T: +44(0)1225 442244 ex2355 E: matthew.hunkin@futurenet.com
Jason Veall Account Sales Manager T: +44(0)1225 442244 ex 5219 M: +44(0)7508358739 E: jason.veall@futurenet.com
Nathan Forbes Sales Director – North America T: +1303-747-4889 E: nforbes@futureus.com
Johannes Dethleff Senior Sales Executive T: +44(0)1225 442244 ex 2776 M:+44(0)7767873080 E: johannes.dethleff@futurenet.com
Sean Stephenson Account Sales Manager – USA M: +1 602-363-7433 E: sstephenson@futureus.com Massimo Cappelletti European Sales Manager T: +39(0)3479780551 E:massimo.cappelletti@futurenet.com
Future UK Future Publishing Beauford Court 30 Monmouth Street Bath BA1 2BW T: +44(0)1225 442244 Future US, Inc. 4000 Shoreline Court, Suite 400 South San Francisco, CA 94080 T: +1 650 872 1642 Future Australia Suite 3, Level 10 100 Walker Street North Sydney NSW 2060 Sydney Australia T: +61 2 9955 2677 futureplc.com